Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Portcast

Location: Manila, Cebu, Hanoi, Ho Chi Minh, Jakarta, Delhi, Chennai, Hyderabad, Kolkata, Mumbai, Bangalore

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the visual design strategy for Portcast's marketing initiatives, ensuring a cohesive and impactful brand presence across all channels.

• Translate complex briefs and copy into polished, on-brand visual assets for the entire marketing funnel, including landing pages, case studies, social media, paid advertising, and event materials.

• Partner closely with Content and Growth Marketing teams to maintain a consistent visual system and elevate the overall aesthetic of the Portcast brand.

• Drive the creation and execution of engaging video content, from short-form social clips to detailed product feature videos and event recaps.

• Own and evolve the Portcast brand system, ensuring its integrity and scalability across all design outputs.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities and required skills heavily lean into a "Creative Operations" or "Marketing Operations" function, focusing on the execution and consistency of marketing collateral. The role emphasizes speed, craft, and brand system management, crucial for a growing B2B SaaS startup.

📈 Primary Responsibilities

• Design and produce visually compelling landing pages that drive user engagement and conversion.

• Create professional, print-ready PDF designs for case studies, one-pagers, and sales collateral that effectively communicate value propositions.

• Develop engaging social media creative, with a primary focus on LinkedIn, including post series, campaign templates, and visually appealing graphics.

• Design and optimize paid media creative for LinkedIn and Google campaigns, tailored to specific buyer personas and campaign objectives.

• Produce comprehensive event and webinar assets, such as banners, booth graphics, and presentation decks, ensuring brand consistency.

• Manage the end-to-end video production process, including editing raw footage, adding motion titles, color correction, captions, and sound design for various formats.

• Maintain, extend, and enforce the Portcast brand system, including components, tokens, and templates, ensuring its consistent application.

• Support the production of HTML emails and newsletters, and provide light web design handoffs to development teams.

• Iterate rapidly on designs based on feedback from multiple review rounds involving content and marketing stakeholders.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer who can operate efficiently across diverse marketing assets and formats, with a strong emphasis on brand stewardship and rapid iteration common in fast-paced startup environments.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, Design, or a related field, or equivalent practical experience.

Experience: Minimum of 3+ years in a design role, ideally within an in-house B2B SaaS product startup or an agency focused on B2B marketing. A robust portfolio showcasing a wide range of work across web, print, social, campaign, and video is essential.

Required Skills:

• Figma (Advanced): Expertise in using components, variants, auto-layout, and shared libraries for efficient design system management.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign for graphic design and multi-page layout creation.

• Video Editing & Production: Fluency in Adobe Premiere Pro and After Effects (or DaVinci Resolve/Final Cut Pro), including experience with CapCut for short-form social content. Ability to deliver polished output from raw footage.

• Design Fundamentals: Strong understanding of typography, layout, grid systems, and brand consistency principles applicable to both web and print.

• Brand Systems: Experience working with and maintaining design systems and design tokens.

• Marketing Design: Proven ability to create effective designs for B2B marketing, including landing pages, social media, and paid advertising.

• Detail-Oriented Execution: Meticulous attention to detail regarding pixel alignment, spacing, and overall visual consistency.

• Fast, High-Craft Execution: Ability to produce polished work quickly and iterate effectively while maintaining high quality standards.

Preferred Skills:

• Advanced Motion Design: Experience with Lottie, complex After Effects animations, or 3D/Blender work.

• Presentation Design: Skill in creating high-polish decks using PowerPoint or Google Slides.

• AI Design Tooling: Familiarity with AI-powered design tools for image generation, layout assistance, and prompt-based workflows.

• Webflow Basics: Experience building or maintaining pages within Webflow.

• HTML/CSS Basics: Sufficient understanding for web and email handoffs, not necessarily full-stack development.

• Logistics/Supply Chain Domain Curiosity: A genuine interest in understanding the logistics and supply chain industry.

📝 Enhancement Note: The requirements emphasize a blend of core design skills with specialized digital marketing execution capabilities, particularly in video and platform-specific creative. The preference for AI tooling and domain curiosity suggests a forward-thinking candidate aligned with Portcast's tech focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of B2B marketing design projects, demonstrating versatility across different formats and channels (web, print, social, video).

• Include examples of how you have maintained and evolved a brand system, with clear explanations of your contribution.

• Present case studies that highlight your process, problem-solving approach, and the impact of your design work on marketing objectives.

• Demonstrate speed and efficiency in execution, with examples of rapid iteration or high-volume creative output.

• Feature video projects that showcase your end-to-end production capabilities, from concept to final delivery. Process Documentation:

• Provide examples of how you manage design projects from brief to final asset delivery, including workflow and collaboration.

• Illustrate your approach to maintaining brand consistency across multiple touchpoints and campaign efforts.

• Detail your process for incorporating feedback and iterating on designs to meet marketing goals.

• Showcase how you utilize design systems and components to ensure efficiency and scalability in your work.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of design skills within a marketing context, emphasizing efficiency, brand stewardship, and demonstrable results, particularly relevant for a fast-paced startup environment.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Marketing Designer with 3-5 years of experience in high-cost-of-living regions within Asia (e.g., Singapore, major Indian cities, Metro Manila), a competitive salary range would be estimated between $35,000 - $60,000 USD annually. This estimate considers the B2B SaaS sector, the company's venture-backed status, and the distributed nature of the team, which often allows for competitive compensation across various locations.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within the specified regions, promoting work-life balance.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision, with specific details to be confirmed.

• Professional Development: Budget or opportunities for continuous learning, including courses, workshops, conferences, and access to new design tools and AI technologies.

• Generous Paid Time Off: Competitive vacation days, sick leave, and public holidays to ensure employee well-being.

• Stock Options/Equity: Potential for equity participation, aligning employee success with company growth, common in venture-backed startups.

• Equipment Stipend: Allowance for necessary hardware and software to support a productive remote work setup.

• Collaborative Environment: Access to a global, distributed team fostering a culture of trust, accountability, and shared learning.

Working Hours: The standard working hours are likely 40 hours per week, with flexibility to accommodate different time zones within the distributed team structure. Occasional availability outside standard hours may be required for critical deadlines or cross-time zone collaboration.

📝 Enhancement Note: Salary is estimated based on general market data for similar roles in specified regions and industry. Benefits are typical for a well-funded, remote-first startup, focusing on flexibility, professional growth, and employee well-being. The company's location in Singapore suggests potential alignment with international standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics Technology / AI-Powered SaaS. Portcast operates in a dynamic sector undergoing significant digital transformation, leveraging AI to provide critical intelligence for freight forwarders. This industry context means a focus on efficiency, data-driven insights, and solving complex operational challenges.

Company Size: Portcast is a venture-backed startup, implying a lean, agile, and fast-paced operational environment. Such companies typically foster a culture of high ownership, rapid iteration, and direct impact.

Founded: Founded in 2018, Portcast is relatively young but established enough to have a product-market fit and a growing customer base. This stage suggests a focus on scaling operations, refining product offerings, and expanding market reach.

Team Structure:

• Lean & Agile: The team is likely structured with cross-functional pods or squads, prioritizing collaboration and direct communication.

• Distributed Global Team: Portcast operates with a globally distributed team, primarily across Asia and Europe, emphasizing asynchronous communication and trust.

• Reporting: The Marketing Designer will likely report into a Head of Marketing, Content Marketing Manager, or a similar leadership role within the marketing department, working closely with growth marketing and product teams.

Methodology:

• AI-First Approach: Data and AI are central to Portcast's product and likely influence its operational and marketing strategies.

• Customer-Centricity: The company focuses on solving real-world problems for freight forwarders, meaning marketing efforts will likely be grounded in customer needs and industry insights.

• Agile Marketing: Expect marketing operations to be iterative, data-driven, and responsive to market changes and product development.

Company Website: https://portcast.io/

📝 Enhancement Note: The company culture is shaped by its startup nature, its focus on AI and logistics technology, and its distributed global model. This implies a need for self-starters who are comfortable with ambiguity, thrive in fast-paced environments, and excel at remote collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor within the marketing function, acting as the primary design engine. It offers significant ownership and autonomy over visual brand execution. It's an opportunity to shape the visual identity of a growing B2B SaaS company in a transformative industry.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Director, with close collaboration across Content Marketing, Growth Marketing, and Product teams. This structure allows for direct impact on marketing campaigns and product messaging.

Operations Impact: The role's output directly influences Portcast's market perception, lead generation, and customer acquisition efforts. High-quality, consistent design is critical for establishing credibility and trust in the B2B SaaS and logistics technology space. The designer's work will be instrumental in communicating the value of Portcast's AI solutions.

Growth Opportunities:

• Brand System Leadership: Opportunity to become the primary steward and expander of the Portcast brand system, potentially leading to a Brand Design Lead role as the company scales.

• Specialization in B2B SaaS Marketing Design: Deepen expertise in designing for enterprise software marketing, understanding complex buyer journeys and product value propositions.

• Video Production Expertise: Develop advanced skills in video content creation and strategy for B2B marketing, a highly in-demand skill set.

• AI-Forward Design Innovation: Gain hands-on experience integrating cutting-edge AI tools into design workflows, positioning as an innovator in the field.

• Cross-Functional Exposure: Work closely with product, content, and growth teams, broadening understanding of overall Go-To-Market strategies.

📝 Enhancement Note: The growth potential is significant for a designer who can effectively manage brand consistency and execute at speed in a startup environment. The emphasis on AI and a maturing industry provides unique opportunities for skill development and career advancement.

🌐 Work Environment

Office Type: Portcast operates as a fully distributed, remote-first company. There is no central physical office. This model fosters flexibility and allows employees to work from their preferred locations within the approved regions.

Office Location(s): The role is open to candidates located in Manila, Cebu (Philippines); Hanoi, Ho Chi Minh (Vietnam); Jakarta (Indonesia); Delhi, Chennai, Hyderabad, Kolkata, Mumbai, Bangalore (India). This broad geographic reach allows access to a diverse talent pool.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a productive and professional home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The team relies heavily on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• Asynchronous Communication: Given the distributed nature, proficiency in asynchronous communication and documentation is key to seamless teamwork.

Work Schedule: The role requires adherence to a standard 40-hour work week, with flexibility to manage personal schedules. However, occasional overlap with key team members in different time zones may be necessary for critical meetings and project coordination.

📝 Enhancement Note: The fully remote, distributed nature of Portcast's work environment is a defining characteristic. It requires a high degree of self-discipline, excellent communication skills, and comfort with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and Portcast.

2. Portfolio Review & Skills Assessment: A more in-depth discussion with the hiring manager, focusing on your portfolio. Be prepared to walk through specific projects, explaining your design process, rationale, and outcomes. This may include a short design challenge or discussion of hypothetical scenarios.

3. Team/Cross-Functional Interviews: Interviews with key stakeholders from marketing, content, or product teams to evaluate collaboration style, communication skills, and understanding of B2B marketing needs.

4. Final Interview: A conversation with a senior leader to discuss company vision, long-term goals, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant B2B marketing design projects. Prioritize work that showcases your versatility across web, print, social, and video.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, challenges overcome, and quantifiable results or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Brand System Work: If possible, include examples of how you've applied or developed brand systems, demonstrating your understanding of consistency and scalability.

• Showcase Speed & Craft: Include examples that demonstrate your ability to produce high-quality work quickly, perhaps a campaign executed under tight deadlines or a series of social assets.

• Video Production Emphasis: Ensure at least one video project is showcased, detailing your involvement from concept to final output.

• Be Prepared for Live Design: Some companies may present a quick design exercise or ask you to critique existing assets. Have your Figma and other tools ready.

Challenge Preparation:

• Design System Exercise: Expect a task that requires you to apply or extend an existing design system, or critique and propose improvements to one.

• Campaign Asset Creation: You might be asked to create a set of social media graphics or a landing page concept for a hypothetical campaign.

• Video Editing Task: A short video editing challenge to assess your proficiency with editing software and storytelling through motion.

• Brand Consistency Challenge: Reviewing a set of assets and identifying inconsistencies, or proposing how to ensure brand alignment across different channels.

📝 Enhancement Note: The interview process is designed to assess not only design skill but also strategic thinking, collaboration capabilities, and alignment with Portcast's fast-paced, brand-conscious culture. A well-prepared portfolio is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and design system management. Advanced proficiency is required.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For multi-page layouts, print-ready documents like case studies and one-pagers.

• Video Editing Software:

  • Adobe Premiere Pro: For professional video editing.
  • Adobe After Effects: For motion graphics, animation, and visual effects.
  • DaVinci Resolve / Final Cut Pro: Alternative professional video editing suites.
  • CapCut: For quick, short-form social media video edits.

• AI Design Tooling: Familiarity with AI image generators (e.g., Midjourney, DALL-E), AI-assisted layout tools, and prompt-based workflows.

• Webflow: Basic experience for building or maintaining web pages.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs perform (e.g., conversion rates on landing pages, engagement on social media) is crucial. Familiarity with analytics platforms like Google Analytics or platform-specific insights (e.g., LinkedIn Analytics) would be beneficial. CRM & Automation:

• HTML/CSS: Basic understanding for web and email handoffs, ensuring designs are implemented correctly.

📝 Enhancement Note: The technology stack is modern and heavily focused on design execution and efficiency. Proficiency in Figma and Adobe Creative Suite is non-negotiable, with strong emphasis on video production and emerging AI design tools.

👥 Team Culture & Values

Operations Values:

• Curiosity: A deep-seated drive to understand "why" – why a design works, how a user truly interacts, and the intricacies of the logistics market. This extends to questioning assumptions and seeking deeper insights.

• Ownership: Acting with a founder's mentality, taking full responsibility for projects from conception to completion, and proactively identifying and solving problems without waiting for direction.

• Raising the Bar: A commitment to excellence, pushing beyond "good enough" to achieve high craft, polish, and a superior brand experience. This means not settling for mediocrity and constantly striving for improvement.

• Effectiveness: Prioritizing design work that demonstrably contributes to marketing outcomes such as pipeline generation, successful launches, and positive brand perception. This involves making pragmatic trade-offs to achieve the most impactful results.

Collaboration Style:

• Cross-Functional Integration: Working closely with content writers, growth marketers, and product teams to ensure design aligns with strategic objectives and messaging.

• Feedback-Driven Iteration: Openness to constructive criticism and a willingness to iterate designs based on feedback, viewing it as a collaborative process to improve outcomes.

• Asynchronous Communication Proficiency: Adept at communicating clearly and effectively through written channels (Slack, email, documentation) to accommodate a distributed team across different time zones.

• Proactive Communication: Sharing progress, potential roadblocks, and insights proactively to keep stakeholders informed and ensure smooth project flow.

📝 Enhancement Note: Portcast's core values are deeply ingrained in its operational and team culture, emphasizing proactive contribution, high standards, and results-oriented execution. These values are critical for success in a remote, startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The demand for rapid asset creation in a startup environment can conflict with maintaining exceptionally high design quality. Mastering efficient workflows and prioritization will be key.

• Brand Consistency Across Diverse Assets: Ensuring a unified brand experience across a wide array of marketing collateral, from short social clips to detailed PDFs and event banners, requires meticulous attention to detail and a robust brand system.

• Adapting to Evolving AI Tools: Staying abreast of the rapidly changing landscape of AI design tools and effectively integrating them into workflows while maintaining creative control and ethical considerations.

• Communicating Effectively in a Distributed Team: Overcoming potential communication barriers due to time zone differences and reliance on digital tools, requiring proactive and clear communication strategies.

Learning & Development Opportunities:

• Deep Dive into B2B SaaS Marketing Design: Gain specialized knowledge in marketing complex enterprise software solutions to a specific audience.

• Advanced Video Production & Motion Graphics: Opportunities to hone skills in creating sophisticated video content and animations for marketing purposes.

• Design System Mastery: Become an expert in building, maintaining, and scaling design systems, a highly valuable skill in modern design operations.

• AI-Driven Design Innovation: Experiment with and implement cutting-edge AI tools to enhance design efficiency and creativity, becoming a leader in AI-assisted design.

• Exposure to Logistics Tech Industry: Develop a unique understanding of a critical, yet complex, global industry and its marketing nuances.

📝 Enhancement Note: The challenges presented are typical for a growing B2B SaaS startup, requiring adaptability and a proactive approach. The growth opportunities are substantial, offering a chance to specialize in high-demand areas like AI-driven design and video production within a unique industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a high volume of marketing assets under a tight deadline. How did you ensure quality and brand consistency?" (Focus on process, tools, and prioritization).

• "How do you approach translating complex technical information or copy into clear, engaging visual designs for a B2B audience?" (Highlight your understanding of audience and messaging).

• "Walk us through your process for developing or maintaining a design system. What are the key components and benefits?" (Demonstrate systematic thinking and scalability).

• "How do you leverage AI tools in your design workflow? Can you provide an example of how AI helped you achieve a better outcome or increased efficiency?" (Showcase your forward-thinking approach). Company & Culture Questions:

• "What interests you about Portcast and the logistics technology industry?" (Research Portcast's mission, product, and recent news. Show genuine curiosity for the industry.)

• "How do you see your role contributing to Portcast's growth and brand perception?" (Connect your skills to business objectives.)

• "Describe your experience working in a fully distributed, remote team. What strategies do you use to stay connected and collaborate effectively?" (Emphasize communication, proactivity, and self-management.)

• "Our values are Curiosity, Ownership, Raising the Bar, and Effectiveness. Can you provide an example of how you've demonstrated these values in a previous role?" (Prepare specific anecdotes.) Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your portfolio, then dive into 2-3 key projects. For each project, clearly state the objective, your role, the problem, your solution (design), and the results.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, conversion rates, efficiency gains) to demonstrate the effectiveness of your designs.

• Showcase Versatility: Highlight projects that demonstrate your range across different mediums (web, social, video, print) and your ability to adapt your style while maintaining brand integrity.

• Explain Your Process: Detail your thought process, decision-making, and how you collaborated with stakeholders. This is as important as the final output.

• Be Ready for Live Critiques/Tasks: Practice reviewing existing marketing materials or quickly sketching out ideas for hypothetical campaigns.

• Highlight Video Skills: Ensure your video production process and final outputs are clearly presented and discussed.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also strategic thinking, operational efficiency, and alignment with Portcast's specific values and remote work culture. Tailor your examples to B2B SaaS and the logistics industry where possible.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features your strongest B2B marketing design work, including examples of web assets, social media creative, print collateral, and video production. Tailor your case study explanations to highlight your process, problem-solving, and impact.

• Resume Optimization: Update your resume to clearly articulate your experience with Figma, Adobe Creative Suite, video editing, brand systems, and AI design tools. Quantify achievements where possible and use keywords relevant to B2B marketing design and operations.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples that align with Portcast's core values and the requirements of this role, especially regarding speed, craft, and brand consistency.

• Company Research: Familiarize yourself with Portcast's product, target market (freight forwarders), and recent company news. Understand their current marketing efforts and identify opportunities where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.