Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Penguin Ai

Location: Mexico

Job Type: Salaried Full-Time

Category: Marketing & Design

Date Posted: May 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Owns end-to-end creative production for brand assets, web screens, landing pages, campaign creative, and master Google Slides templates, ensuring shipped work and measurable campaign outcomes.

• Builds and maintains componentized Figma design systems utilizing auto layout, components, and variables for efficient and scalable design operations.

• Crafts magazine-grade presentation decks by mastering templates, layout, typography, and narrative flow, transforming content into compelling visual stories.

• Produces pixel-perfect production files for digital, event, and print, providing clear specifications for engineers and vendors to ensure seamless execution and brand consistency.

• Contributes to creative strategy by developing a clear point of view, constructively questioning assumptions, and elevating creative briefs to drive innovation.

📝 Enhancement Note: This role is clearly a production-focused design position within the marketing function. While not a direct Revenue Operations or Sales Operations role, the emphasis on "Ops" collaboration, driving "measurable campaign and conversion outcomes," and working with "Ops to make our brand feel intentional, consistent, and unmistakable" suggests a strong need for organizational skills and an understanding of how design directly impacts business objectives. The candidate will essentially be operating as a mini-operations function within the marketing team, managing design workflows and ensuring brand consistency at scale.

📈 Primary Responsibilities

• Design and deliver a wide range of creative assets, including brand identity elements, web interfaces, landing pages, digital ad campaigns, event collateral, and social media graphics.

• Develop and meticulously maintain a robust component-based design system within Figma, ensuring adherence to best practices for auto layout, components, and variables for scalability and consistency.

• Elevate presentation design by creating sophisticated master templates and layouts for Google Slides, transforming raw content into visually engaging and professional narratives.

• Prepare and hand off precise, production-ready design files with clear specifications to engineering, development, and external vendors for digital, print, and event applications.

• Actively participate in the creative strategy process, offering a strong design perspective, challenging briefs constructively, and contributing to the overall visual direction of marketing initiatives.

• Ensure meticulous attention to detail in all design outputs, focusing on typography, hierarchy, alignment, iconography, and overall visual coherence to reinforce brand identity.

• Collaborate iteratively with cross-functional teams, including Marketing, Product, and Operations, to deliver creative solutions that drive measurable campaign performance and conversion goals.

📝 Enhancement Note: The original description emphasizes "shipped work, not side projects" and "measurable campaign and conversion outcomes." This implies that the designer is not just executing tasks but is accountable for the impact of their designs on business objectives, aligning with operational efficiency and performance measurement principles.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Figma Fluency: Expert-level proficiency in Figma, including advanced use of auto layout, component creation and management, and variables for building scalable and maintainable design systems.

• Presentation Design Expertise: Mastery of Google Slides, including the ability to create and manage master templates, design effective layouts, and craft compelling narratives within presentation formats.

• Adobe Creative Suite Proficiency: Strong command of Adobe Illustrator, Photoshop, and InDesign for various design and production tasks.

• Brand & Campaign Design: Demonstrated ability to create cohesive and impactful visual assets across brand identity, web design, landing pages, and marketing campaigns.

• Production Readiness: Proven ability to produce pixel-perfect, production-ready files with clear specifications for hand-off to developers, vendors, and printers.

• Attention to Detail: Meticulous focus on typography, hierarchy, alignment, spacing, and overall visual consistency to ensure high-quality design output.

• English Communication: Strong written and verbal English communication skills, essential for effective async remote collaboration and articulating design rationale.

• Constructive Critique: Ability to provide a clear point of view, push back constructively on briefs, defend design choices, and improve creative direction.

Preferred Skills:

• Canva Proficiency: Familiarity with Canva for quick asset creation or collaborative design tasks.

• Webflow Experience: Experience with Webflow for website design and development.

• Motion Design: Skills in After Effects and Lottie for creating engaging motion graphics for social media or events.

• HTML/CSS Basics: Foundational knowledge of HTML and CSS for understanding web development constraints and potentially creating landing pages or email templates.

• Illustration Skills: Demonstrated illustration ability or an "illustrator mindset" for unique visual content creation.

• AI/Automation Project Delivery: Experience delivering AI or automation-related projects with demonstrable impact.

• Startup Experience: Proven ability to thrive in the dynamic and often chaotic environment of a high-growth startup.

• Healthcare/Health-Tech/B2B Enterprise Background: Experience within these specific industries.

• Event/Experiential Design: Familiarity with designing for events, including booth graphics, signage, and merchandise.

📝 Enhancement Note: The distinction between "real production work" and "templates" highlights the need for a candidate who can create original, impactful designs rather than simply filling in pre-made structures. The emphasis on Figma's advanced features like auto layout and variables points towards a need for systematic design thinking, akin to operational process design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio that distinctly showcases your artistic voice and production capabilities across brand identity, web design, presentation decks, and campaign creative.

• Include examples of work that have been successfully "shipped to customers" or launched, demonstrating real-world impact.

• Showcase your ability to build and manage clean, componentized Figma files, highlighting your use of auto layout, components, and variables.

• Provide examples of sophisticated Google Slides decks that demonstrate mastery of template design, layout systems, and narrative construction.

Process Documentation:

• Demonstrate your process for developing and maintaining design systems in Figma, including version control and collaboration workflows.

• Illustrate how you approach creative briefs, from initial understanding and questioning to strategic design execution and iteration.

• Outline your workflow for preparing and handing off design assets to development or production teams, ensuring clarity and efficiency.

• Showcase how you collaborate with cross-functional teams (Marketing, Product, Ops) to iterate on designs and achieve measurable campaign and conversion outcomes.

📝 Enhancement Note: The requirement for a portfolio with "shipped work" and "real production work" implies a need for candidates to demonstrate not just aesthetic skill but also the ability to execute designs that meet business objectives and technical specifications. This is a key operational aspect of a design role.

💵 Compensation & Benefits

Salary Range:

• Given the mid-level experience (2-5 years), the location (Mexico), and the nature of the role in a tech startup, a competitive salary range is estimated between MXN $400,000 - $750,000 annually. This range accounts for the specialized skills in Figma, Google Slides, and Adobe Creative Suite, as well as the production and creative strategy responsibilities.

📝 Enhancement Note: Salary estimation is based on general market data for mid-level designers in technology companies in Mexico, considering the specific skill set and the startup environment. Actual compensation may vary based on exact experience, portfolio strength, and negotiation.

Benefits:

• Medical, Vision, and Dental Coverage: Comprehensive health insurance plans to ensure the well-being of employees.

• Generous Vacation Policy: Ample paid time off to allow for rest, rejuvenation, and personal pursuits.

• Company Holidays: Paid days off for national and company-recognized holidays.

• Front-Row Seat in a Disruptive AI Company: Opportunity to witness and contribute to groundbreaking advancements in AI for healthcare, offering unparalleled professional growth and impact.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. The role requires comfort with async remote collaboration across US time zones, suggesting flexibility in daily scheduling as long as core responsibilities and collaboration needs are met.

📝 Enhancement Note: The description implies a need for flexibility to collaborate with US-based teams, suggesting a work schedule that accommodates these interactions without necessarily adhering to a rigid 9-5.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Artificial Intelligence (AI) and Health-Tech, focusing on transforming healthcare.

Company Size: Penguin Ai is likely a high-growth startup, potentially in its early to growth stages. Roles like this, especially in a "one- or two-person design team," are common in companies scaling rapidly.

Founded: The exact founding date is not provided, but the company's focus on AI in healthcare suggests a relatively modern and innovative foundation.

Team Structure:

• The Marketing Designer will work closely with the Marketing Manager and collaborate with Product and Operations teams.

• The design function itself may initially be very small, potentially a solo role or part of a lean marketing team, requiring significant autonomy.

Methodology:

• Penguin Ai leverages AI and automation to drive impact in healthcare. The design approach is expected to be data-informed and focused on achieving measurable outcomes.

• Emphasis on intentionality, consistency, and unmistakable brand presence across all visual communications.

• A culture that embraces complexity, delivers results, and is driven by a mission to transform healthcare and save lives.

Company Website: penguinai.co

📝 Enhancement Note: The company's mission to "transform healthcare and ultimately save lives" is a significant cultural driver, attracting individuals passionate about making a tangible impact. The "colony" metaphor and "delightful chaos" suggest a dynamic, fast-paced, and collaborative startup environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer with significant ownership and production responsibilities. It's a hands-on role where the designer is expected to be a primary executor of visual assets and potentially the sole design resource for marketing initiatives.

Reporting Structure: The Marketing Designer will report to the Marketing Manager, indicating a direct line of oversight within the marketing department.

Operations Impact: While not a direct operations role, the designer's work directly impacts marketing campaign performance, conversion rates, and brand perception. The emphasis on "measurable campaign and conversion outcomes" means the designer's efforts are tied to operational metrics and business success. The ability to drive "intentional, consistent, and unmistakable" brand presence is a critical operational function for marketing.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like presentation design, web design systems, or motion graphics, becoming a go-to specialist.

• Leadership: As the company grows, there's potential to build out a design team, moving into a Design Lead or Art Director role.

• Cross-functional Expertise: Gain valuable experience collaborating with Product and Operations, understanding the broader business context and how design contributes to overall GTM strategy.

• Industry Impact: Contribute to a mission-driven company that is revolutionizing healthcare, providing a unique platform for professional fulfillment.

📝 Enhancement Note: The "one- or two-person design team" note in the bonus points suggests this role could be a significant step up in responsibility and autonomy, offering substantial growth potential for someone looking to take ownership.

🌐 Work Environment

Office Type: The role is explicitly remote-friendly, with the primary location listed as Mexico. This suggests a distributed or remote-first work environment, requiring strong asynchronous communication skills.

Office Location(s): While the role is remote, the company operates in Mexico, implying potential for future hybrid models or in-person events. The description mentions "async remote collaboration across US time zones," indicating that while based in Mexico, interaction with US-based colleagues is standard.

Workspace Context:

• The work environment is characterized by "delightful chaos" and a fast-paced startup culture.

• Collaboration is expected to be efficient and often asynchronous, leveraging digital tools.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility is implied due to the async remote collaboration requirement across different time zones, allowing for some autonomy in structuring the workday.

📝 Enhancement Note: The emphasis on "async remote collaboration" is crucial. Candidates must be comfortable managing their time and communicating effectively without constant real-time oversight, a key operational skill in remote settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, relevant experience, and artistic voice.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, their role, design process, and how their work achieved specific outcomes. Expect questions about their process, creative strategy, and attention to detail.

• Skills Assessment/Challenge: A design challenge or exercise may be given to evaluate specific skills (e.g., Figma proficiency, deck design, problem-solving within constraints). This might involve refining a brief or creating a quick asset.

• Team/Cultural Fit Interview: Discussion with the Marketing Manager and potentially other team members to assess collaboration style, communication skills, and alignment with Penguin Ai's mission and culture.

• Final Interview: Depending on the structure, this could be with a founder or senior leader to discuss the role's strategic importance and candidate's long-term vision.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest, most relevant work that aligns with the job description (brand, web, decks, campaigns). Prioritize projects that shipped and had measurable impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the tools used, and the results achieved. Quantify impact where possible (e.g., "increased conversion by X%", "improved user engagement").

• Highlight Figma & Slides Mastery: Explicitly demonstrate your Figma skills (auto layout, components, variables) and your Google Slides design capabilities with specific examples.

• Showcase Production Skills: Include examples of production-ready files and clear specifications you've handed off.

• Demonstrate Creative Strategy: Explain your thought process behind strategic design decisions and how you've improved briefs or pushed creative boundaries.

• Be Ready for Live Critiques: Practice articulating your design choices and defending them constructively.

Challenge Preparation:

• Understand the Constraints: If given a design challenge, carefully read and understand the brief, timeline, and deliverables.

• Focus on Process: Even in a timed exercise, demonstrating a logical design process is crucial. Show how you break down the problem and arrive at a solution.

• Prioritize Impact: For marketing-focused challenges, think about how the design will drive engagement or conversion.

• Polish Execution: Ensure any deliverable is polished and adheres to the highest standards of detail, even if it's a quick turnaround.

📝 Enhancement Note: The emphasis on "shipped work," "measurable campaign and conversion outcomes," and "creative strategy" means the interview process will likely assess not just design talent but also business acumen and operational effectiveness in design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design system development, UI design, prototyping, and asset creation. Expertise in auto layout, components, and variables is critical.

• Google Slides: Required for creating high-quality presentation decks and master templates.

• Adobe Creative Suite: Proficiency in Illustrator (vector graphics, logos), Photoshop (image editing, web assets), and InDesign (print collateral, potentially decks) is necessary.

• Canva: A preferred skill, useful for quick asset creation and collaborative design tasks.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools (Bonus Points):

• Webflow: For website design and potentially development.

• Adobe After Effects / Lottie: For motion design.

• HTML/CSS: Basic understanding for web and email development.

📝 Enhancement Note: The explicit mention of Figma, Google Slides, and Adobe Creative Suite, along with bonus points for Webflow, After Effects, and HTML/CSS, clearly defines the technical toolkit expected for this role. The emphasis on Figma's advanced features suggests a need for operational efficiency in design system management.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering work that matters and achieves measurable results, particularly in transforming healthcare and saving lives.

• Intentionality & Consistency: A commitment to making the brand feel deliberate, unified, and unmistakable across all touchpoints.

• Excellence in Execution: A dedication to high-quality, pixel-perfect design and meticulous attention to detail in all outputs.

• Proactive Collaboration: A willingness to engage constructively with Marketing, Product, and Ops, pushing creative boundaries and improving briefs.

• Adaptability & Resilience: Thriving in the "delightful chaos" of a high-growth startup environment.

Collaboration Style:

• Highly collaborative, with regular interaction across Marketing, Product, and Operations teams.

• Comfortable with asynchronous remote communication, requiring clear, concise, and proactive communication.

• Open to constructive feedback and iterative design processes to achieve optimal campaign and conversion outcomes.

• A blend of autonomy and teamwork, expected to lead design efforts while integrating feedback from various stakeholders.

📝 Enhancement Note: The company's mission and the "colony" metaphor suggest a culture that values teamwork, shared purpose, and a proactive, engaged approach to problem-solving. The emphasis on "delightful chaos" points to a culture that embraces change and fast-paced execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Sole Design Resource: Potentially being the primary or only designer, requiring strong time management, prioritization, and the ability to handle a high volume of diverse design tasks.

• Balancing Production with Strategy: Juggling the demands of high-volume production work with the need to contribute to creative strategy and push design boundaries.

• Remote Collaboration Across Time Zones: Effectively communicating and collaborating with US-based teams asynchronously, ensuring alignment and timely delivery.

• Rapid Startup Environment: Adapting to fast-paced changes, evolving priorities, and the inherent unpredictability of a high-growth startup.

Learning & Development Opportunities:

• Deepen Design System Expertise: Gain extensive experience in building and scaling complex design systems in Figma.

• Strategic Design Influence: Develop a stronger voice in creative strategy and brand direction within a growing company.

• Industry Impact: Contribute to a mission-critical field (AI in healthcare) and witness the direct impact of design on healthcare transformation.

• Growth into Leadership: Potential to grow into a leadership role as the company scales its design and marketing functions.

• Cross-Functional Acumen: Develop a comprehensive understanding of how design integrates with Product and Operations to drive business objectives.

📝 Enhancement Note: The challenges highlight the need for a self-starter with excellent organizational skills and a proactive approach to communication. The growth opportunities are significant for someone looking to make a substantial impact and grow within a mission-driven tech company.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through your portfolio, detailing your role, process, and the impact of your designs on specific projects. Focus on how you achieved "measurable campaign and conversion outcomes."

• Figma System Design: Expect questions about your approach to building componentized Figma systems, auto layout, and variables. Be ready to explain how you ensure scalability and consistency.

• Creative Strategy Input: Discuss how you approach improving creative briefs, contributing a point of view, and defending design choices constructively.

• Production Workflow: Explain your process for preparing and handing off production-ready files to developers and vendors.

Company & Culture Questions:

• Mission Alignment: Articulate why Penguin Ai's mission to transform healthcare resonates with you and how your design skills can contribute to it.

• Startup Experience: Discuss your experience in fast-paced, high-growth startup environments and how you handle "delightful chaos."

• Collaboration: Describe your preferred collaboration style, especially in an async remote setting, and how you work with marketing, product, and ops teams.

• Detail Orientation: Provide examples of how your meticulous attention to detail has positively impacted a project.

Portfolio Presentation Strategy:

• Focus on Impact: Prioritize projects that demonstrate measurable results (e.g., conversion rates, engagement, brand consistency). Quantify achievements wherever possible.

• Showcase Process: Clearly explain your design thinking, problem-solving approach, and the tools you used, especially Figma and Google Slides.

• Highlight Production Skills: Demonstrate your ability to deliver pixel-perfect, production-ready assets with clear specifications.

• Tell a Cohesive Story: Structure your presentation logically, connecting your design work to business objectives and the company's mission.

📝 Enhancement Note: Interviews for this role will likely assess not only design skill but also strategic thinking, operational efficiency in design execution, and cultural fit with a mission-driven, fast-paced startup.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on rippling.com.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your brand, web, deck design, and campaign creative skills. Ensure each project highlights your production capabilities, use of Figma (auto layout, components), and Google Slides mastery. Quantify results where possible.

• Tailor Your Resume: Update your resume to emphasize your 2-3 years of production experience, proficiency in key design tools (Figma, Adobe Creative Suite, Google Slides), and any experience with campaign optimization or driving measurable outcomes. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, your approach to creative strategy, and how you handle collaboration in a remote, async environment. Be ready to explain why Penguin Ai's mission is compelling to you.

• Research Penguin Ai: Understand their current brand presence (if visible), their mission in AI for healthcare, and the general landscape of health-tech startups. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.