Marketing Designer

📍 Job Overview

Job Title: Marketing Designer Company: Notch Location: New York, NY, United States Job Type: Full-Time Category: Demand Generation & ABM Marketing Date Posted: May 10, 2026 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the development and execution of a comprehensive B2B demand generation and Account-Based Marketing (ABM) strategy.
• Drive full-funnel marketing efforts from initial awareness to qualified pipeline creation for mid-market and enterprise accounts.
• Design and implement personalized ABM campaigns targeting key decision-makers and executive leadership within strategic verticals.
• Own the inbound marketing strategy, focusing on thought leadership, content creation, and website optimization for lead conversion.
• Collaborate closely with Sales, Product, and Operations teams to ensure alignment and maximize revenue impact.

📝 Enhancement Note: While the job title is "Marketing Designer," the description clearly outlines a strategic Demand Generation & ABM Lead role. The responsibilities emphasize strategy development, campaign execution, pipeline management, and team building, which are characteristic of a senior marketing operations or demand generation leadership position rather than a purely design-focused role. The "Designer" aspect might refer to the design of marketing strategies and campaigns, not graphic design. This enhancement assumes the role requires strategic marketing leadership with a focus on demand generation and ABM.

📈 Primary Responsibilities

• Develop and execute a scalable, full-funnel demand generation strategy tailored for mid-market and enterprise B2B SaaS clients.
• Design, implement, and manage Account-Based Marketing (ABM) programs, including account selection, personalized outreach, and multi-channel campaign execution.
• Partner with Sales and Sales Development Representatives (SDRs) to define Ideal Customer Profiles (ICPs), build targeted account lists, and create effective sales enablement materials.
• Implement and optimize lead scoring, segmentation, and nurturing workflows within the CRM to ensure efficient lead progression and conversion rates.
• Build and own a robust content strategy that emphasizes thought leadership, use cases, customer success stories, and educational materials for target audiences.
• Launch and manage webinars, virtual events, and integrated campaigns to attract, engage, and convert high-value prospects.
• Optimize the company website for SEO, user experience, and conversion rates, continuously testing messaging, calls-to-action (CTAs), and landing page designs.
• Oversee and manage paid media channels, including LinkedIn Ads, Google Ads, and retargeting campaigns, to drive qualified pipeline and optimize marketing spend.
• Develop and execute email marketing and lead nurturing campaigns to re-engage cold leads and move prospects through the buyer's journey.
• Analyze the performance of all marketing channels, experiment with new tactics, and optimize campaigns for maximum Return on Investment (ROI) within budget constraints.
• Own the setup, reporting, and data hygiene of the CRM (e.g., HubSpot) to ensure accurate tracking of marketing-influenced pipeline and campaign effectiveness.
• Build and maintain comprehensive marketing dashboards to monitor key performance indicators (KPIs), pipeline impact, and overall campaign effectiveness for executive review.
• Collaborate effectively with Product and Customer Success teams to surface valuable insights and compelling customer stories that resonate with target markets.
• Manage relationships with external agencies to deliver integrated marketing campaigns and specialized services.

📝 Enhancement Note: The responsibilities clearly indicate a leadership role in demand generation and ABM, requiring strategic planning, execution oversight, team management (implied by building a team and managing agencies), and cross-functional collaboration. The focus is on driving pipeline and revenue, a core tenet of revenue operations and GTM strategy.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Business, Communications, or a related field is typically expected for roles of this nature. Advanced degrees or certifications in Digital Marketing or ABM are a plus.

Experience:

• Minimum of 3+ years of progressive experience in B2B SaaS marketing.
• Proven track record of success in demand generation, ABM, and driving enterprise pipeline.
• Demonstrated experience in building and scaling demand generation functions from the ground up ("0 to 1" experience).
• Experience in managing external agencies and orchestrating integrated campaigns.
• Experience marketing to VP-level and executive leadership in customer experience, support, or operations is highly desirable.
• Experience marketing to multiple industries or AI services is considered a bonus.

Required Skills:

• Account-Based Marketing (ABM): Deep understanding and practical experience in designing and executing ABM strategies and campaigns.
• Demand Generation: Proven ability to build and manage full-funnel demand generation programs that drive qualified leads and pipeline.
• B2B SaaS Marketing: Strong knowledge of the B2B SaaS landscape, buyer personas, and go-to-market strategies.
• Content Strategy: Ability to develop and execute a content strategy that supports demand generation and thought leadership objectives.
• Lead Scoring & Nurturing: Proficiency in implementing and optimizing lead scoring models and automated nurturing workflows.
• Performance Marketing: Experience managing paid media channels (LinkedIn Ads, Google Ads, retargeting) for pipeline generation and ROI optimization.
• HubSpot (or similar Marketing Automation Platform): Hands-on experience with marketing automation tools for campaign execution, lead management, and reporting.
• SEO: Understanding of SEO principles to optimize website content and drive organic traffic.
• CRM Management: Experience with CRM systems (e.g., HubSpot) for data hygiene, reporting, and pipeline tracking.
• Pipeline Creation: Demonstrated ability to directly contribute to and influence sales pipeline growth.
• Sales Enablement: Ability to partner with sales teams to provide them with the necessary tools and content to close deals.
• Data Analysis: Highly analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions.
• Agency Management: Proven experience in managing external agencies and vendors to achieve campaign objectives.
• Multi-channel Campaigns: Skill in orchestrating integrated campaigns across various digital and offline channels.
• Marketing Automation: Proficiency in leveraging marketing automation technologies to streamline processes and enhance campaign effectiveness.
• Strategic Planning: Ability to develop agile strategies, create executable plans, and allocate budgets effectively across a channel mix.

Preferred Skills:

• Experience with AI services marketing.
• Familiarity with other marketing analytics and visualization tools beyond core CRM/MAP.
• Experience in a fast-paced, native AI product company environment.

📝 Enhancement Note: The "Marketing Designer" title is unusual for the described responsibilities. This enhancement assumes the title is a misnomer or refers to the "design" of marketing strategies and campaigns. The qualifications listed are strongly aligned with a Demand Generation or ABM Lead role, emphasizing strategic thinking, execution, data analysis, and B2B SaaS experience. The "0 to 1" experience requirement suggests a need for someone who can build processes and functions from scratch.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Strategy & Execution: Showcase examples of demand generation and ABM campaigns you've designed and executed, detailing objectives, target audiences, channels used, and key performance metrics.
• Pipeline Impact Demonstration: Provide case studies that clearly illustrate how your marketing initiatives directly contributed to qualified lead generation and sales pipeline growth, including specific metrics like MQLs, SQLs, pipeline value, and conversion rates.
• System Implementation & Optimization: Include examples of how you've set up, managed, or optimized marketing automation platforms (e.g., HubSpot) and CRMs to improve lead scoring, segmentation, nurturing, and data hygiene.
• ROI & Budget Management: Present examples of how you've managed marketing budgets, tracked ROI, and optimized spend across various channels to achieve measurable business outcomes.

Process Documentation:

• Workflow Design & Optimization: Detail your process for designing lead nurturing workflows, segmentation logic, and campaign automation sequences, highlighting how you ensure efficiency and effectiveness.
• Implementation & Automation Methods: Describe your approach to implementing new marketing processes, integrating marketing technologies, and leveraging automation to scale efforts.
• Measurement & Performance Analysis: Outline your methodology for tracking, analyzing, and reporting on campaign performance, including the creation of dashboards and the interpretation of data to drive continuous improvement.

📝 Enhancement Note: For a role focused on building a demand generation engine, a portfolio demonstrating strategic thinking, execution capabilities, and measurable results is crucial. This section emphasizes showcasing the candidate's ability to design, implement, and optimize marketing processes and campaigns that drive revenue.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (New York City), and the strategic nature of this role (building a function from scratch, high impact), a competitive salary range is estimated to be between $100,000 - $140,000 per year. This range reflects the demand for experienced demand generation and ABM professionals in a high-cost-of-living area like New York City.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.
• Paid Time Off (PTO): Generous vacation days, sick leave, and paid holidays.
• 401(k) Plan: Retirement savings plan with potential company match.
• Stock Options/Equity: Opportunity to participate in the company's growth through equity grants.
• Professional Development: Budget for conferences, training, and certifications relevant to marketing and ABM.
• Commuter Benefits: For on-site employees in New York City.
• Team Events & Socials: Opportunities for team building and networking.

Working Hours:

• Standard full-time hours, typically 40 hours per week. However, given the "get things done" and "go-getter" mentality required, flexibility may be expected, especially during campaign launches or critical periods.

📝 Enhancement Note: Salary for a "0 to 1" role in NYC, especially one with significant strategic impact and responsibility for pipeline generation, commands a premium. The range is based on industry benchmarks for Demand Generation Managers/ABM Leads in major tech hubs, considering the specified experience level. Benefits are typical for a growing SaaS company aiming to attract top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Notch operates in the Customer Experience (CX) technology sector, specifically focusing on "next-gen autonomous customer experience" powered by AI. This places them at the intersection of AI, SaaS, and customer relationship management, a rapidly evolving and highly competitive market. The company's focus on AI suggests a culture that values innovation, data-driven decision-making, and cutting-edge technology.

Company Size:

• While not explicitly stated, the description mentions "building and scaling our demand generation function from the ground up," "orchestrating a mix of ICs and specialized agencies," and a "high-visibility role where you'll combine strategic thinking with hands-on execution." This implies Notch is likely a growing startup or early-stage scale-up, potentially in the seed to Series A/B funding rounds. This environment typically fosters agility, a hands-on approach, and significant individual impact.

Founded:

• The company was founded in 2020 (based on company_founded data). This indicates a relatively young company, likely still defining its core processes and culture while experiencing rapid growth.

Team Structure:

• Demand Generation Team: The role involves building and leading this team, likely starting with individual contributors and external agencies, with potential for future team expansion.
• Reporting Structure: The role reports directly to the CPO & Co-Founder, signifying high-level visibility and direct access to executive leadership.
• Cross-functional Collaboration: Close collaboration is expected with Sales, Product, Operations, and other leadership teams, highlighting a matrixed and integrated GTM approach.

Methodology:

• Data Analysis & Insights: A strong emphasis on being "data-driven" and turning "data into actionable insights" is core to the company's operational philosophy.
• Workflow Planning & Optimization: The role requires designing and executing strategies that optimize the marketing funnel and lead progression.
• Automation & Efficiency: Leveraging marketing automation and AI (as per the company's core offering) is key to scaling operations and driving efficiency.

Company Website:

• https://www.notch.cx/

📝 Enhancement Note: The company's focus on AI and autonomous CX, combined with its early-stage growth, suggests a dynamic and innovation-driven environment. The reporting structure to a Co-Founder emphasizes the strategic importance of this role and the expectation of significant impact.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as a foundational leadership role within the marketing function. It's for an individual contributor ready to build and lead a critical growth area (demand generation and ABM) from its inception. It sits between a senior individual contributor and a first-level management role, with significant strategic autonomy and a direct impact on revenue. The "0 to 1" aspect means building processes, defining strategy, and potentially hiring a team.

Reporting Structure:

• Reporting directly to the CPO & Co-Founder provides a unique opportunity for mentorship, direct executive exposure, and significant influence on company strategy. This structure allows for rapid feedback loops and direct alignment with overall business objectives.

Operations Impact:

• The primary impact of this role is on revenue generation and business growth. By building a scalable demand generation engine and executing effective ABM strategies, the Demand Generation & ABM Lead will be directly responsible for creating qualified pipeline, enabling sales success, and contributing significantly to the company's revenue targets. The role is central to Notch's go-to-market strategy and scaling objectives.

Growth Opportunities:

• Operations Career Progression: Potential to grow into a Head of Demand Generation, VP of Marketing, or even expand the scope to oversee broader GTM operations as the company scales.
• Team Building & Leadership: Opportunity to build, mentor, and lead a high-performing demand generation team, developing leadership and people management skills.
• Strategic Influence: Direct involvement in shaping the company's go-to-market strategy, product-market fit refinement, and overall business direction due to close alignment with executive leadership.
• Skill Development: Deepen expertise in ABM, AI-driven marketing, performance marketing, marketing automation, and cross-functional collaboration in a fast-paced SaaS environment.
• Industry Expertise: Gain specialized knowledge in the AI-powered customer experience sector.

📝 Enhancement Note: This role offers significant growth potential, particularly for individuals eager to build and lead a function. The direct reporting line to a Co-Founder is a strong indicator of the role's strategic importance and the opportunities for leadership development.

🌐 Work Environment

Office Type:

• The role is designated as On-site in New York City. This suggests an office-based environment where collaboration, in-person brainstorming, and direct team interaction are valued. It implies a structured work setting conducive to building team cohesion and facilitating spontaneous communication.

Office Location(s):

• New York, NY. This location offers access to a major business hub, talent pool, and networking opportunities within the tech and marketing industries.

Workspace Context:

• Collaborative Environment: Being on-site in a growing company likely means an open or hybrid office space designed to encourage collaboration between marketing, sales, product, and operations teams.
• Operations Tools & Technology: Employees will have access to the necessary marketing technology stack, including CRM, marketing automation, analytics tools, and collaboration platforms, to perform their duties effectively. The company's AI focus may also mean access to cutting-edge internal tools and platforms.
• Team Interaction: Regular opportunities for direct interaction with the CPO & Co-Founder, sales leadership, product teams, and potential future direct reports or agency partners.

Work Schedule:

• The standard full-time work schedule (40 hours/week) is expected. However, the "go-getter" and "get things done" culture in a fast-paced startup environment may necessitate flexibility, with potential for longer hours during critical campaign periods or product launches. The on-site requirement means a consistent presence in the office is expected.

📝 Enhancement Note: The on-site requirement in New York City points to a traditional office setup, common for startups that prioritize in-person collaboration and team building during their growth phases.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter screens for basic qualifications, cultural fit, and alignment with the company's mission.
• Hiring Manager Interview: In-depth discussion with the CPO & Co-Founder about strategic vision, experience in building demand generation from scratch, ABM expertise, and leadership capabilities.
• Skills Assessment/Case Study: A practical exercise or case study designed to evaluate your ability to develop a demand generation strategy, plan an ABM campaign, or analyze marketing data to derive insights and recommendations. This is where portfolio examples will be discussed.
• Cross-functional Interview: Meeting with key stakeholders from Sales and Product to assess collaboration skills, understanding of GTM alignment, and ability to work cross-functionally.
• Final Interview: Potentially with other founders or senior leadership to confirm fit and discuss overall vision.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact of your work, not just the activities. Quantify results with metrics like pipeline generated, MQLs/SQLs, conversion rates, and ROI.
• "0 to 1" Narrative: Highlight any experience you have in building marketing functions, processes, or teams from the ground up. This is a key requirement for this role.
• ABM & Demand Gen Strategy: Showcase your strategic thinking. Explain the "why" behind your campaign designs, target account selection, channel mix, and messaging.
• Tool Proficiency & Data Analysis: Be prepared to discuss your experience with HubSpot, CRM systems, and analytics tools. Show how you use data to inform decisions and optimize performance.
• Collaboration & Agency Management: Provide examples of how you've successfully collaborated with sales teams and managed external agencies to achieve shared goals.

Challenge Preparation:

• Strategic Plan Development: Be ready to outline a hypothetical demand generation and ABM strategy for Notch, considering their AI CX focus, target market (mid-market/enterprise), and potential industry verticals.
• Problem-Solving Scenarios: Prepare for questions that test your ability to overcome common demand generation challenges, such as low lead quality, poor conversion rates, or budget constraints.
• Data Interpretation: Practice interpreting marketing data and presenting actionable recommendations based on that data.

📝 Enhancement Note: The interview process for a "build from scratch" role like this will heavily emphasize strategic thinking, hands-on execution capabilities, and proven ability to deliver measurable results. A strong portfolio that demonstrates these aspects is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Marketing Automation Platform: HubSpot is explicitly mentioned. Proficiency in its features for campaign management, lead nurturing, segmentation, and reporting is essential.
• CRM: Assumed to be HubSpot as well, or a closely integrated CRM. Experience with data hygiene, pipeline tracking, and reporting within a CRM is critical.
• Analytics & Reporting: Google Analytics, LinkedIn Analytics, Google Ads performance data, and internal dashboards will likely be used.
• SEO Tools: SEMrush, Ahrefs, or similar for keyword research and website optimization.

Analytics & Reporting:

• HubSpot Analytics: For core marketing automation metrics.
• Google Analytics: For website traffic, user behavior, and conversion tracking.
• BI Tools (Potential): As the company scales, tools like Tableau, Power BI, or Looker may be introduced for more advanced data visualization and cross-functional reporting.

CRM & Automation:

• HubSpot CRM: For managing leads, accounts, and sales pipeline.
• Marketing Automation: HubSpot as the primary tool for email marketing, lead nurturing, and campaign automation.
• Integration Tools (Potential): Experience with tools like Zapier or native integrations to connect various marketing and sales technologies.

📝 Enhancement Note: Proficiency in HubSpot is a non-negotiable requirement. The ability to leverage these tools for strategic campaign execution, data analysis, and pipeline management is paramount.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing the use of analytics to inform strategy and measure impact. Operations professionals are expected to be analytical and results-oriented.
• Innovation & Experimentation: Given the AI focus and startup environment, a willingness to experiment with new tactics, channels, and technologies is crucial.
• Collaboration & Alignment: Strong emphasis on working effectively across departments (Sales, Product, Ops) to achieve shared GTM goals.
• Efficiency & Scalability: A drive to build scalable processes and leverage automation to maximize output and impact.
• "Get Things Done" Mentality: A proactive, hands-on approach to problem-solving and execution, essential in a fast-paced startup.

Collaboration Style:

• Cross-functional Integration: Marketing will be deeply integrated with Sales and Product, requiring constant communication and feedback loops.
• Process Review & Feedback: An open culture for reviewing processes, sharing feedback, and collaboratively improving workflows.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams.

📝 Enhancement Note: The company culture appears to value proactivity, data-driven insights, and collaborative execution, aligning well with the demands of a revenue operations or GTM leadership role.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Ground Up: Establishing demand generation and ABM functions, processes, and reporting structures from scratch requires significant initiative, strategic planning, and execution.
• High-Growth Startup Environment: Navigating rapid change, evolving priorities, and the inherent unpredictability of a fast-paced startup.
• Defining and Targeting ICPs: Precisely defining and reaching sophisticated executive-level audiences in mid-market and enterprise accounts within competitive industries.
• Measuring ROI in Complex Sales Cycles: Demonstrating the direct impact of marketing efforts on long sales cycles and complex B2B SaaS deals.
• Balancing Strategy and Execution: The role requires both high-level strategic thinking and hands-on campaign execution.

Learning & Development Opportunities:

• Deep Dive into AI in CX: Gain specialized knowledge in a cutting-edge industry.
• Leadership Development: Opportunity to build and manage a team, hone leadership skills, and gain executive exposure.
• Strategic GTM Design: Contribute to shaping the overall go-to-market strategy for a growing SaaS company.
• Advanced ABM & Demand Gen Tactics: Experiment with and master advanced strategies in a dynamic market.
• Industry Events & Certifications: Potential to attend relevant marketing and technology conferences and pursue certifications to enhance skills.

📝 Enhancement Note: This role presents significant challenges, but they are directly tied to substantial growth and learning opportunities, making it attractive for ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a demand generation engine from scratch. What would be your first 90 days?"
• "How would you define and segment our Ideal Customer Profile (ICP) for ABM in the AI CX space?"
• "Walk me through a successful ABM campaign you led. What were the objectives, execution steps, and measurable results?"
• "How do you approach setting and tracking marketing KPIs to demonstrate ROI to executive leadership?"
• "What's your strategy for aligning marketing efforts with sales teams to ensure seamless lead handoff and pipeline progression?"

Company & Culture Questions:

• "What excites you about Notch's mission and our focus on AI in customer experience?"
• "How do you stay updated on the latest trends in demand generation and ABM, particularly within the SaaS and AI sectors?"
• "Describe a time you had to manage conflicting priorities or adapt to rapid changes in a startup environment."
• "How do you foster collaboration between marketing and sales teams?"

Portfolio Presentation Strategy:

• "0 to 1" Case Study: Prepare a detailed case study of a time you built or significantly revamped a marketing function, process, or campaign. Focus on the challenges, your approach, and the quantifiable outcomes.
• ABM Campaign Deep Dive: Select your most impactful ABM campaign. Be ready to discuss the strategy, target account selection, messaging, channel mix, sales alignment, and results with specific metrics.
• Data Visualization: If possible, use visuals (charts, graphs) to present your data and demonstrate how you translate insights into action. Be prepared to explain the metrics and their significance.
• Tool Proficiency Demonstration: Be ready to briefly explain how you've utilized HubSpot and other relevant tools to execute campaigns and drive results.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, hands-on execution capabilities, a data-driven mindset, and experience in building and scaling marketing functions, especially in a B2B SaaS context.

📌 Application Steps

To apply for this Marketing Designer / Demand Generation & ABM Lead position:

• Submit your application through the provided application link on Comeet.
• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in building demand generation functions from the ground up ("0 to 1"), your success with ABM and demand generation strategies, and your proficiency with HubSpot.
• Resume Optimization: Ensure your resume clearly quantishes your achievements with specific metrics related to pipeline generation, MQL/SQL conversion rates, and ROI. Use keywords identified in the job description.
• Portfolio Preparation: Have your portfolio ready to showcase specific examples of successful demand generation and ABM campaigns, data analysis, and process optimization. Be prepared to discuss your role and impact in detail.
• Company Research: Thoroughly research Notch, its AI CX offering, target market, and recent news to demonstrate genuine interest and to tailor your answers during interviews. Understand their unique value proposition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.