Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Modo Energy

Location: New York, NY

Job Type: Full-Time

Category: Marketing & Design / Energy Technology

Date Posted: 2026-10-01

Experience Level: Entry-Level (0-3 years)

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• This role is focused on creating compelling visual assets that enhance Modo Energy's brand presence across digital and physical touchpoints, directly supporting marketing and sales initiatives.

• You will be instrumental in translating complex energy market data into clear, engaging visuals, contributing to Modo's reputation as a data-driven leader in the energy transition.

• As part of a growing marketing and design function in the US, this position offers significant opportunities for impact and career development within a category-defining company.

• The role requires a strong generalist design skillset with a primary emphasis on marketing design, but also the ability to contribute to brand and product design efforts as needed.

📝 Enhancement Note: While the core title is "Marketing Designer," the description emphasizes a broader skillset including brand and product design, and specific application in data visualization and energy sector marketing. This suggests the role requires a versatile designer adept at translating technical information into visually appealing marketing collateral. The "entry-level" designation paired with "up to 3 years' experience" and "real room to grow" indicates an opportunity for a promising junior designer to accelerate their career.

📈 Primary Responsibilities

• Design and produce visually engaging assets for the Modo Energy website, campaign pages, and email marketing initiatives, ensuring brand consistency and user engagement.

• Develop creative materials for events, including conference stands, signage, print collateral, and digital assets for virtual workshops, to enhance Modo's presence at industry gatherings.

• Create dynamic social media assets, short motion graphics, video graphics, and podcast artwork to support content marketing and community engagement strategies.

• Design clear and impactful sales and data collateral, such as decks, one-pagers, customer case studies, and data visualizations, to effectively communicate complex energy market information to clients and stakeholders.

• Collaborate closely with global marketing, design, and product teams to ensure a cohesive and high-quality brand experience across all channels and materials.

• Leverage AI toolsets to enhance image creation, video graphics, and other design elements, optimizing creative workflows and output.

• Contribute to the continuous improvement of design standards and aesthetic quality across the company, helping to elevate Modo Energy's visual identity.

📝 Enhancement Note: The responsibilities are heavily skewed towards marketing collateral and visual communication of data. The mention of "sales and data collateral" and "charts that make complex energy data clear" strongly implies a need for strong data visualization skills beyond typical marketing design. The expectation to "raise the bar on craft and design thinking across the company" suggests a proactive role in shaping design culture.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating visual design expertise is paramount. Relevant educational backgrounds could include Graphic Design, Visual Communications, Digital Media, or a related field. Experience:

• Up to 3 years of professional experience in marketing, brand, or graphic design, gained through in-house roles, agency work, or freelance projects.

• Demonstrated experience in creating a consistent brand presence across various formats and mediums. Required Skills:

• Exceptional Visual Taste: Proven ability in layout design, typography, composition, and maintaining brand consistency across diverse assets.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• AI Tool Integration: Working knowledge of emerging AI toolsets for image creation, video graphics, and other design augmentation.

• Marketing-Centric Generalist Skills: Ability to design across web, email, social media, events, and sales collateral.

• Autonomous & Adaptable: Capacity to context-switch rapidly and work independently in a fast-paced environment.

• Attention to Detail: Meticulous eye for detail and a high personal standard for quality in all deliverables.

• Industry Enthusiasm: Genuine interest in learning about energy markets, specifically BESS (Battery Energy Storage Systems), solar, and wind.

Preferred Skills:

• Motion Design: Experience with After Effects or similar software for creating short animations and motion graphics.

• Data Visualization: Proven ability to design data-rich visuals, charts, or dashboards that clearly communicate complex information.

• Production Experience: Familiarity with event or print production processes and best practices.

• Advanced AI Tool Usage: Experience in leveraging AI tools extensively within a creative workflow.

📝 Enhancement Note: The emphasis on "exceptional visual taste" and "consistent brand across formats" points to a need for a designer with strong aesthetic judgment. The requirement for Figma and AI tools indicates a modern design workflow. The "nice to have" skills, particularly data visualization and motion design, are highly relevant given Modo Energy's focus on data and the need for engaging content in the energy tech sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Taste & Brand Consistency: Showcase a portfolio that clearly demonstrates exceptional visual taste, with clean layout, strong typography, and a consistent brand aesthetic across a variety of design formats (digital, print, social).

• Project Diversity: Include examples of work across different marketing channels, such as web design, email campaigns, social media assets, event materials, and sales collateral.

• Data Visualization Examples: If possible, include examples of how you've translated complex data into clear and compelling visual representations (charts, infographics, dashboards).

• Process Understanding: Briefly outline your design process for key projects, highlighting how you approach problem-solving, ideation, and execution to meet marketing objectives.

Process Documentation:

• Candidates are expected to articulate their design process, from initial brief and research to final asset delivery and iteration, demonstrating an understanding of workflow optimization and efficiency.

📝 Enhancement Note: For a design role, the portfolio is critical. The specific requirements highlight the need to showcase not just aesthetic skill but also versatility across marketing channels and, importantly, the ability to visualize data. An understanding of the design process, from ideation to execution, is expected.

💵 Compensation & Benefits

Salary Range:

• $75,000 - $100,000 per year, commensurate with experience.

• Variable Compensation: An additional 30% variable component, tied to gross and net revenue retention across the designer's supported portfolio, with accelerators for exceeding performance targets.

Benefits:

• Equity: Stock options or other equity participation for all employees.

• Paid Time Off: 25 days of Paid Time Off (PTO) annually.

• Paid Holidays: 10 paid holidays annually.

• Health Coverage: 100% employer-paid medical, dental, and vision insurance.

• Retirement Savings: 401(k) plan with employer matching.

Working Hours:

• Standard full-time hours (approximately 40 hours per week).

• Hybrid work model: Employees are expected to be in the office Tuesday through Thursday, with Monday and Friday offering flexible remote work options.

📝 Enhancement Note: The salary range is competitive for an entry-level to junior designer in New York City. The inclusion of a significant variable compensation component tied to revenue retention is unusual for a design role and suggests a strong alignment with business outcomes. The comprehensive benefits package is a strong draw.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Technology (specifically focused on data and analytics for the energy transition, including BESS, solar, and wind).

Company Size: 90+ employees (as of the description), indicating a growing scale-up phase post-Series B funding.

Founded: 2019, positioning it as a relatively young, dynamic company at the forefront of a rapidly evolving industry.

Team Structure:

• The marketing team is primarily centered in New York, where this role is based.

• The design function within the company is actively being built, offering a unique opportunity for the new hire to shape its direction and standards.

• This role reports to the Director of Marketing and will collaborate with marketing, design, and other teams globally, fostering a cross-functional and international work environment. Methodology:

• Modo Energy operates with a fast-paced, AI-native approach, emphasizing data-driven decision-making and a high standard of craft.

• The company is focused on building category-defining tools for investors, developers, and operators in the energy sector.

• There's a strong emphasis on ambition, collaboration, and a shared motivation to achieve significant goals in the energy transition.

Company Website: https://www.modoenergy.com/ (Inferred from domain_derived)

📝 Enhancement Note: Modo Energy positions itself as a leader in a critical global industry. The company culture appears to be fast-paced, ambitious, and data-centric, with a strong emphasis on collaboration and innovation. As a growing scale-up, there's an opportunity for early employees to have a significant impact and shape processes. The hybrid work model is standard for many tech companies, but the specific in-office days are noted.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior position (up to 3 years of experience) within the Marketing and Design function. It's positioned as a foundational role with significant potential for advancement as the design team and company scale.

Reporting Structure: The Marketing Designer will report directly to the Director of Marketing. This provides a clear line of communication and mentorship within the marketing department.

Operations Impact: While not directly in "Revenue Operations" or "Sales Operations," the role's impact is crucial for GTM (Go-To-Market) strategy. High-quality marketing design directly influences lead generation, brand perception, sales enablement, and ultimately, revenue retention and growth, particularly through effective data communication and sales collateral. The variable compensation tied to revenue retention underscores this business impact.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, advanced data visualization, or brand strategy as the design function matures.

• Leadership Potential: As the design team grows, there will be opportunities to take on more responsibility, mentor junior designers, and potentially lead design projects or initiatives.

• Industry Expertise: Develop specialized knowledge in the rapidly growing energy transition sector, becoming a valuable asset in a niche but critical market.

• Career Progression: Potential to move into senior designer roles, design lead positions, or even explore adjacent roles in product marketing or brand management within Modo Energy.

📝 Enhancement Note: This role offers a clear path for a junior designer to grow significantly. The company's growth phase and the nascent state of its design function mean that the individual can shape their role and career trajectory. The link to revenue retention through design output is a key differentiator for this role.

🌐 Work Environment

Office Type: Modo Energy operates a hybrid work model, requiring in-office presence on Tuesdays, Wednesdays, and Thursdays. The remaining days offer flexibility for remote work. This suggests an environment that values in-person collaboration and team cohesion while also embracing modern flexible work arrangements.

Office Location(s): The role is based in New York City, implying access to a major business hub with potential for networking and industry engagement.

Workspace Context:

• Collaborative Environment: The hybrid model with dedicated in-office days is designed to foster collaboration, brainstorming, and team-building activities essential for creative functions like design.

• Tools & Technology: Expect access to standard design software and technology, with a specific emphasis on Figma and AI tools, reflecting a modern, tech-forward approach.

• Cross-functional Interaction: The role involves working closely with marketing, design, and potentially product and sales teams globally, providing exposure to diverse perspectives and project types.

Work Schedule: The hybrid schedule (3 days in-office, 2 days flexible) allows for focused individual work and collaborative team sessions. Standard full-time hours are expected, with flexibility potentially available on remote days.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing in-person collaboration with remote flexibility. This setup is designed to optimize team interaction while acknowledging individual work preferences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess visual taste, technical skills (Figma, AI), and relevant experience.

• Design Challenge/Portfolio Review: Expect a session where you'll present your portfolio, discuss your design process, and potentially tackle a small, relevant design challenge or case study. This is where your ability to translate complex data and maintain brand consistency will be evaluated.

• Team/Hiring Manager Interviews: Interviews with the Director of Marketing and potentially other team members to assess cultural fit, communication skills, enthusiasm for the energy sector, and strategic thinking.

• Final Round: Possibly interviews with senior leadership to discuss broader company vision and the role's impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual taste, versatility across marketing channels, and any data visualization experience.

• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, your solutions, and the impact (if quantifiable). Focus on how your design met the marketing or business objective.

• Highlight Figma & AI: Explicitly mention and demonstrate your proficiency in Figma. If you've used AI tools, explain how they were integrated into your workflow and what benefits they provided.

• Showcase Data Visualization: If you have data-related projects, present them clearly. Explain how you approached making complex data accessible and visually appealing.

• Brand Consistency: Demonstrate your understanding of brand guidelines and how you've applied them consistently across different assets.

Challenge Preparation:

• Understand Modo's Brand: Research Modo Energy's current branding, website, and marketing materials to understand their aesthetic and messaging.

• Energy Sector Familiarity: Gain a basic understanding of the energy transition, BESS, solar, and wind. While deep expertise isn't required, showing interest and awareness is key.

• Data Visualization Practice: Review common chart types and best practices for visualizing data in a clear and impactful manner.

• AI Tool Awareness: Be ready to discuss how you might use AI tools to enhance specific design tasks for Modo Energy.

📝 Enhancement Note: The portfolio is the cornerstone of this application. Candidates must be prepared to articulate their design process, demonstrate their visual acumen, and show how they can translate complex information into effective marketing materials. The variable compensation component suggests that interviewers will be keen to understand a candidate's business acumen and how they connect design to revenue outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, marketing collateral, and potentially prototyping. High proficiency is essential.

• Adobe Creative Suite (implied): While not explicitly stated, Photoshop, Illustrator, and potentially InDesign are standard for graphic design tasks like image editing, vector creation, and print layout.

• AI Design Tools: Emerging AI platforms for image generation, content enhancement, or workflow automation. Candidates are expected to be familiar with or eager to learn these.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how website design impacts user behavior and conversion rates is beneficial.

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Familiarity with designing for email campaigns within these platforms.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot CRM): Awareness of how marketing collateral is used within a CRM context for sales enablement.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The emphasis on AI tools suggests that candidates who are early adopters or have experience with AI-assisted design will be highly valued. Familiarity with tools commonly used in marketing technology stacks, even if not directly operating them, is a plus.

👥 Team Culture & Values

Operations Values:

• High Performance & Ambition: A drive to do the best work of their careers and contribute to a company defining a new category.

• Collaboration: Working together across global teams to achieve ambitious goals.

• Craft & Quality: A strong emphasis on the aesthetic quality and effectiveness of design work.

• Data-Driven: Using data to inform decisions and demonstrate impact, even in creative roles.

• Innovation: Embracing new technologies like AI and maintaining a forward-thinking approach.

Collaboration Style:

• Hybrid & Global: A blend of in-person team interaction on specific days and remote collaboration with international colleagues.

• Cross-Functional: Close work with marketing, design, product, and sales teams, requiring strong communication and ability to integrate feedback.

• Proactive & Impact-Oriented: Encouragement to take ownership and contribute to raising design standards company-wide.

📝 Enhancement Note: The company values a high-energy, collaborative culture focused on achieving significant goals within the energy sector. For a designer, this means being adaptable, communicative, and eager to contribute to a fast-growing, ambitious team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a cohesive brand identity across a wide range of marketing materials, from social media posts to complex data reports, while adapting to specific campaign requirements.

• Translating Complex Data: Effectively visualizing intricate energy market data in a way that is both accurate and easily understandable for diverse audiences.

• Pace of a Scale-Up: Adapting to a fast-paced environment where priorities can shift and new projects emerge rapidly.

• Building a Design Function: Contributing to the establishment and growth of the design function within the company, which may involve defining processes and standards.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in data visualization, motion graphics, or brand strategy through project work and potential training.

• Industry Knowledge: Gaining deep insights into the energy transition market, which is a high-growth and impactful sector.

• Cross-Functional Exposure: Working with various departments provides a holistic understanding of business operations and GTM strategies.

• Mentorship: Learning from the Director of Marketing and other experienced professionals within Modo Energy.

📝 Enhancement Note: The role presents opportunities to tackle challenging design problems in a high-impact industry. The growth potential lies in developing specialized skills and contributing to the evolution of the company's design capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a one-pager that explains Modo Energy's core value proposition to a potential investor?" (Assesses understanding of audience, brand, and conciseness).

• "Describe a time you had to visualize complex data. What was your process, and what were the results?" (Evaluates data visualization skills and problem-solving).

• "How do you ensure brand consistency across a variety of marketing assets, from social media to event signage?" (Tests understanding of brand guidelines and adaptability).

• "What are your thoughts on using AI tools in the design process, and how might you leverage them at Modo Energy?" (Assesses forward-thinking and technical adaptability). Company & Culture Questions:

• "What interests you about Modo Energy and the energy transition sector?" (Gauges genuine interest and research).

• "How do you handle tight deadlines and shifting priorities in a fast-paced environment?" (Assesses adaptability and time management).

• "Describe your ideal collaborative working relationship with marketing and sales teams." (Evaluates teamwork and communication style). Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your design philosophy and highlight 2-3 key projects that best represent your skills for this role.

• Process Focus: For each project, clearly articulate the problem, your design process (ideation, iteration, tools used), your role, and the outcome. Quantify impact where possible.

• Data Visualization Showcase: If applicable, dedicate specific time to walk through how you approached data visualization challenges.

• Figma & AI Demonstration: Be ready to discuss your proficiency in Figma and how you've used or would use AI tools.

• Brand Acumen: Show examples of how you've maintained brand consistency or developed visual systems.

• Enthusiasm: Convey passion for design and a clear understanding of how your work contributes to business objectives, especially in the context of Modo Energy's mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially in Figma and AI), and a business-oriented mindset that connects design to marketing and revenue outcomes. Articulating the design process and showcasing relevant project examples are critical.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects that align with the responsibilities outlined, particularly those demonstrating strong visual taste, brand consistency, and any data visualization examples.

• Resume Optimization: Tailor your resume to highlight your experience with Figma, AI tools, marketing design, and any relevant experience in fast-paced or tech environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects, and preparing thoughtful answers to potential interview questions related to design strategy, data visualization, and working in a hybrid, global environment.

• Company Research: Thoroughly research Modo Energy's mission, market position, current marketing efforts, and brand identity to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.