Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Huskeys

Location: Tel Aviv, Tel Aviv District, Israel

Job Type: FULL_TIME

Category: Marketing Design / Brand Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and brand language for a rapidly growing cybersecurity SaaS company, translating complex technical concepts into compelling marketing assets.

• Own the end-to-end design process for a wide array of marketing materials, from digital campaigns and website updates to sales collateral and event graphics.

• Develop, maintain, and evolve a robust marketing design system and brand guidelines to ensure consistency and scalability across all touchpoints.

• Directly implement and publish web pages using Webflow, demonstrating proficiency in responsive design and basic CMS setup for dynamic content delivery.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into brand operations and design system management, crucial for scaling marketing efforts in a fast-paced SaaS environment. The role requires not just creative execution but also strategic thinking in building foundational design assets.

📈 Primary Responsibilities

• Own the complete visual design lifecycle for all marketing initiatives, including website pages, landing pages, campaign assets, social media content, event materials, and sales enablement collateral.

• Build, maintain, and continuously iterate on the Huskeys marketing design system, ensuring all components, templates, and brand guidelines are up-to-date, accessible, and effectively utilized by the broader marketing team.

• Design and develop responsive web pages directly within Webflow, managing the process from initial concept through to final publication, including the setup of basic CMS functionalities.

• Serve as the primary designer in Figma, ensuring all design files, prototypes, and assets are meticulously organized, version-controlled, and easily navigable for cross-functional team members.

• Collaborate closely with product marketing, content, and demand generation teams to transform highly technical, security-focused content into clear, credible, and visually engaging assets that resonate with enterprise buyers.

• Act as the guardian of brand consistency across all external and internal communications, proactively identifying and addressing any deviations from brand standards.

• Contribute significantly to the evolution of Huskeys' overall visual identity, providing creative input and strategic direction as the brand matures beyond its foundational stages.

📝 Enhancement Note: The emphasis on "owning" design, building a design system, and directly working in Webflow suggests a high degree of autonomy and responsibility. The need to translate "technical, security-heavy content" implies a requirement for strong conceptual thinking and the ability to simplify complex ideas visually, which is a key differentiator for operations-minded designers.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design education is expected. A background in Graphic Design, Visual Communication, or a related field is beneficial.

Experience: Minimum of 4+ years of hands-on experience in a marketing, brand, or product design role, preferably within a fast-paced, agile environment. Experience in a single-point-of-contact design role is highly valued.

Required Skills:

• SaaS Design Expertise: Proven track record of designing for Software-as-a-Service (SaaS) companies, understanding the unique visual communication needs of this sector.

• Figma Proficiency: Mastery of Figma for design, prototyping, collaboration, and managing design systems, including advanced features for component libraries and design handoff.

• Webflow Expertise: Hands-on, end-to-end experience designing and building websites directly within Webflow, including responsive design implementation and basic CMS setup.

• Brand Design & Visual Systems: Strong foundational skills in typography, layout, color theory, and visual hierarchy, with a deep understanding of building and maintaining cohesive visual systems and brand guidelines.

• Marketing Collateral Design: Demonstrated ability to create a wide range of marketing assets, including digital ads, social media graphics, sales presentations, event materials, and website pages.

• Agile Workflow: Comfort and experience working within agile methodologies, managing multiple projects, and meeting tight deadlines in a dynamic environment.

Preferred Skills:

• Cybersecurity/Technical B2B Design: Prior experience designing for the cybersecurity or other highly technical B2B industries, understanding industry-specific aesthetics and communication nuances.

• Motion Graphics: Basic proficiency in motion design tools such as After Effects, Lottie, or similar, for creating animated social content and web elements.

• Web Development Fundamentals: Familiarity with HTML/CSS to better understand web implementation constraints and opportunities.

📝 Enhancement Note: The "must-have" requirements for SaaS design, Figma, and Webflow are critical indicators of the core technical stack and industry focus. The emphasis on a portfolio showing "range" suggests the company values versatility and the ability to adapt design skills across different marketing channels and formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand Evolution: Showcase projects where you significantly contributed to or evolved a brand's visual identity, highlighting your strategic input.

• SaaS Design Case Studies: Include detailed case studies of marketing campaigns or website designs for SaaS products, emphasizing how you translated complex features into user-friendly visuals.

• Design System Development: Present examples of design systems or component libraries you have built or maintained, illustrating your approach to organization, scalability, and documentation.

• Webflow Implementation Examples: Provide links or screenshots of live websites you designed and built in Webflow, detailing your process from wireframing to responsive launch.

• Cross-functional Collaboration: Highlight projects where you collaborated effectively with marketing, product, or sales teams, demonstrating your ability to translate technical requirements into design solutions.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your typical design workflow, from brief to final asset delivery, and how you optimize it for efficiency and quality.

• System Implementation & Handoff: Explain your process for using Figma for design handoff to developers or other stakeholders, including the use of style guides and component documentation.

• Measurement & Performance Analysis: Discuss how you consider the performance of your designs (e.g., conversion rates, engagement metrics) and how this informs future design decisions, even if not directly measuring it yourself.

📝 Enhancement Note: For a designer in this role, the portfolio is paramount. It needs to go beyond just aesthetics to prove practical skills in Figma and Webflow, a strategic understanding of brand systems, and the ability to execute in a SaaS/B2B context. Demonstrating how their design work directly supports marketing objectives and contributes to business growth will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 4+ years of experience in Tel Aviv, Israel, specializing in SaaS and proficient in Figma/Webflow, the estimated annual salary range is approximately ₪180,000 - ₪280,000 (Israeli New Shekels). This estimate considers the company's recent funding ($35M), its fast-moving nature, and the specialized skill set required.

Benefits:

• Comprehensive health insurance coverage.

• Stock options in a well-funded, rapidly growing startup.

• Generous paid time off and holidays.

• Professional development budget for courses, conferences, and learning resources.

• Opportunities for significant impact and career advancement within a category-defining company.

• Potential for hybrid work arrangements as the company grows and team needs evolve.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with full-time employment. However, the agile environment may occasionally require flexibility to meet project deadlines, with an emphasis on output and results over strict adherence to hours.

📝 Enhancement Note: The salary estimate is based on research from Israeli job boards (e.g., AllJobs, JobMaster) and international tech salary aggregators (e.g., Glassdoor, Levels.fyi), adjusted for the specific industry (SaaS, Cybersecurity), experience level (Mid-Level), and location (Tel Aviv). The benefits package is typical for well-funded tech startups, aiming to attract and retain top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Network Edge Security Management (NESM). Huskeys operates in a rapidly evolving, high-stakes technology sector, providing critical infrastructure security solutions for demanding enterprise clients.

Company Size: Recently raised $35M, indicating a growth stage company likely between 50-150 employees, transitioning from early-stage to scale-up. This size suggests a dynamic, fast-paced environment with opportunities for significant individual impact.

Founded: The founding date is not specified, but the recent funding round points to a company established within the last 3-7 years, likely with a strong product-market fit and ambitious growth plans.

Team Structure:

• The Marketing team is likely a lean, high-performing unit focused on driving growth and brand awareness. As the sole Marketing Designer, you will be a critical, central figure within this team.

• You will report to a Marketing Lead or Head of Marketing, who will provide strategic direction and project prioritization.

• Close collaboration is expected with content creators, demand generation specialists, product marketers, and potentially sales enablement teams. Methodology:

• Data-Driven Decision Making: While the role is design-focused, expect to leverage data (website analytics, campaign performance) to inform design choices and measure impact.

• Agile & Iterative Processes: The company operates in a fast-paced, agile manner, requiring adaptability and a willingness to iterate quickly on designs based on feedback and performance metrics.

• Customer-Centric Design: Designs must resonate with a "skeptical enterprise buyer," emphasizing clarity, credibility, and a deep understanding of technical security needs.

Company Website: https://www.huskeys.io/

📝 Enhancement Note: The company's focus on "Network Edge Security Management (NESM)" and serving "global media application and e-commerce platforms to Fortune 100 enterprises" highlights the critical nature of their product and the sophistication of their target audience. This context is vital for a designer to understand the seriousness and technical depth required in their visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior Individual Contributor, focusing on specialized design execution and foundational system building within the marketing function. It offers a unique opportunity to shape the visual brand of a category-defining company.

Reporting Structure: You will report directly to a Marketing Leader (e.g., Head of Marketing, Director of Marketing), who will oversee strategic alignment and project prioritization. You will be the primary, and potentially only, in-house Marketing Designer.

Operations Impact: Your work will have a direct and visible impact on Huskeys' brand perception, lead generation efforts, sales enablement, and overall market positioning. By creating compelling and consistent visuals, you will influence how potential customers perceive the company's technology and credibility.

Growth Opportunities:

• Design Leadership: As the company scales, there's potential to build and lead a design team, moving into a Design Lead or Art Director role.

• Specialization: Deepen expertise in B2B SaaS design, cybersecurity branding, or motion graphics, becoming a subject matter expert within the company.

• Broader Creative Influence: Expand responsibilities to include UI design for marketing tools or contribute to product UI design concepts as the company matures.

• Strategic Brand Development: Take on more strategic responsibilities in shaping the long-term visual roadmap and brand architecture of Huskeys.

📝 Enhancement Note: The role's "single point of contact" nature implies significant autonomy and the potential for rapid growth. The ability to define and build the design system from a relatively early stage offers a unique career development path for a designer looking to make a substantial impact.

🌐 Work Environment

Office Type: The role is specified as "On-site," suggesting a physical office presence in Tel Aviv. This implies a traditional office setup conducive to in-person collaboration.

Office Location(s): Tel Aviv, Israel. This vibrant tech hub offers a dynamic professional environment.

Workspace Context:

• Collaborative Environment: Expect a fast-paced, collaborative office setting where direct communication and teamwork are encouraged, especially given the "single point of contact" nature of the role.

• Tools & Technology: You will have access to industry-standard design software (Figma) and web development platforms (Webflow), along with company-provided hardware and software necessary for your role.

• Team Interaction: Regular interaction with the marketing team and potentially other departments will be integral to understanding project requirements and ensuring design alignment.

Work Schedule: The standard work week is approximately 40 hours. While the company operates in an agile manner, the on-site requirement suggests a structured workday within the office.

📝 Enhancement Note: The "On-site" requirement is a key factor for candidates. It suggests the company values in-person collaboration, team cohesion, and the ability for spontaneous brainstorming, which can be particularly beneficial for design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios. A strong portfolio showcasing relevant SaaS/B2B design, Figma, and Webflow proficiency is critical.

• Initial Screening Call: A brief conversation with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Design Challenge/Portfolio Presentation: You will likely be asked to present your portfolio, discussing specific projects, your design process, and how you approach challenges. A take-home design exercise or a live design problem-solving session might be included to assess practical skills.

• Team Interviews: Meetings with members of the marketing team to evaluate collaboration style, communication skills, and understanding of marketing objectives.

• Final Interview: Discussion with senior leadership to assess strategic thinking, long-term vision, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, focusing on SaaS, B2B, brand building, and Webflow/Figma execution.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the quantifiable results or impact.

• Highlight Technical Skills: Explicitly demonstrate your proficiency in Figma (design systems, prototyping, handoff) and Webflow (design, CMS, responsiveness).

• Showcase Brand Thinking: Present projects where you developed or maintained brand guidelines, visual systems, or a consistent brand voice.

• Prepare for "WOW" Factor: Be ready to discuss how your designs achieve a "WOW" reaction while remaining credible for a technical enterprise audience.

Challenge Preparation:

• Figma & Webflow Practice: Ensure you are comfortable with the latest features and best practices in both tools.

• Design System Thinking: Be prepared to discuss principles of scalable design systems and how you would approach building one for Huskeys' marketing.

• Translating Technical Concepts: Practice how you would visually represent complex cybersecurity concepts in a clear and engaging manner.

• Brand Consistency: Understand the importance of brand consistency and how you would ensure it across diverse marketing channels.

📝 Enhancement Note: The emphasis on a "WOW" factor combined with "clear and credible to a skeptical enterprise buyer" highlights a key tension in this role: making complex technical solutions visually appealing without sacrificing professionalism or accuracy. The interview process will likely probe how candidates balance these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for all UI/UX, prototyping, design systems, and asset creation. Advanced proficiency is expected for managing libraries, components, and team collaboration.

• Webflow: The primary platform for website design and development. Direct hands-on experience building and publishing responsive websites, including CMS integration, is a requirement.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with how marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel) measure the performance of web pages and campaigns will be beneficial for informing design decisions. CRM & Automation:

• Understanding how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) integrate with marketing collateral and website forms can provide context for design requirements. Other Potential Tools (Nice-to-Have):

• Adobe Creative Suite (After Effects, Photoshop, Illustrator): For motion graphics and advanced asset creation/editing.

• Lottie/Bodymovin: For exporting animations from After Effects to Webflow.

• HTML/CSS: For understanding web development nuances and potential direct implementation or collaboration with developers.

📝 Enhancement Note: The explicit mention of Figma and Webflow as core requirements dictates the essential technical skill set. Understanding the broader marketing technology stack (CRM, Analytics, Automation) is a plus as it helps the designer align their work with broader marketing objectives and performance tracking.

👥 Team Culture & Values

Operations Values:

• Excellence & "WOW" Factor: A commitment to high-quality, impactful design that genuinely impresses stakeholders and customers.

• Clarity & Credibility: Prioritizing clear, understandable communication, especially when dealing with complex technical subjects, to build trust with a skeptical audience.

• Ownership & Accountability: Taking full responsibility for the brand's visual presentation and driving projects to completion with minimal oversight.

• Collaboration & Partnership: Working effectively with the marketing team to translate their needs into successful visual assets.

• Efficiency & Scalability: Building foundational design systems and processes that enable the marketing team to scale its efforts effectively.

Collaboration Style:

• Proactive & Responsive: Expected to be a central point of contact, proactively engaging with team members and responding promptly to design requests.

• Constructive Feedback: Open to giving and receiving constructive feedback to refine designs and improve processes.

• Cross-functional Integration: Seamlessly integrating with marketing functions (content, demand gen, product marketing) to ensure cohesive campaign execution.

• Knowledge Sharing: Willingness to share design best practices and empower other team members to utilize design assets effectively.

📝 Enhancement Note: The emphasis on "WOW" combined with "clear and credible" suggests a culture that values both aesthetic innovation and strategic communication effectiveness. The "single point of contact" aspect implies a need for a self-starter who thrives with autonomy and clear communication channels.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Technicality: The primary challenge will be translating complex, potentially dry, cybersecurity concepts into visually appealing designs that are also accurate and credible to a sophisticated enterprise audience.

• Single Point of Contact Pressure: As the sole in-house designer, managing multiple competing priorities, tight deadlines, and stakeholder expectations will require strong organizational and time-management skills.

• Brand Evolution Management: Contributing to and shaping a brand's visual identity as it matures requires strategic thinking and the ability to advocate for design best practices.

• Rapid Growth Environment: Adapting to the fast-paced, evolving needs of a well-funded startup requires flexibility and a proactive approach to problem-solving.

Learning & Development Opportunities:

• Deep Dive into Cybersecurity: Gain in-depth knowledge of the cybersecurity industry and Network Edge Security Management (NESM), enhancing your ability to design for this niche.

• Design System Mastery: Develop advanced skills in building and scaling design systems, a highly sought-after expertise in the design field.

• Webflow & Web Development: Hone your skills in Webflow and potentially gain exposure to HTML/CSS, increasing your value in web design and development.

• Strategic Brand Building: Participate directly in shaping the visual identity and brand narrative of a category-defining company, offering significant strategic experience.

• Leadership Potential: With demonstrated success, opportunities to mentor junior designers or lead design initiatives may arise as the company grows.

📝 Enhancement Note: The challenges are directly tied to the unique demands of designing for a technical B2B SaaS company, particularly in cybersecurity. The growth opportunities are significant for a designer who can demonstrate strategic thinking, technical proficiency, and a willingness to learn.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visual language for a complex cybersecurity product like ours that needs to appeal to both technical experts and business decision-makers?" (Focus on translating technicality, credibility, and the "WOW" factor.)

• "Describe your process for building a marketing design system from the ground up or significantly evolving an existing one. What are the key components and considerations?" (Highlight structure, scalability, documentation, and collaboration.)

• "Walk us through a challenging marketing campaign design project. What was the objective, your role, the challenges, and the outcome? How did you ensure brand consistency throughout?" (Prepare a case study emphasizing problem-solving, execution, and results.) Company & Culture Questions:

• "Why are you interested in Huskeys and the cybersecurity industry specifically?" (Research NESM, the company's mission, and demonstrate genuine interest.)

• "How do you handle tight deadlines and multiple competing design requests as a single point of contact?" (Showcase organizational skills, prioritization methods, and communication strategies.)

• "How do you ensure your designs are not only visually appealing but also effectively communicate technical information and build credibility?" (Discuss your approach to research, understanding the audience, and balancing aesthetics with clarity.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem statement, your specific role and contributions, the design process, key decisions, challenges, and measurable outcomes.

• Showcase Figma & Webflow Expertise: Be prepared to demonstrate live examples within your portfolio or discuss specific features you utilized in Figma (e.g., components, variants, auto-layout, prototyping) and Webflow (e.g., responsive breakpoints, CMS structure, interactions).

• Emphasize Brand System Thinking: Clearly articulate how you approached brand consistency, design systems, and style guides in your past roles.

• Quantify Impact (Where Possible): If you have metrics on campaign performance, website engagement, or lead generation influenced by your designs, present them.

• Be Ready for Technical Design Discussions: Anticipate questions about typography, color theory, layout principles, and how they apply to B2B SaaS marketing.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, technical proficiency in the required tools, and an understanding of the B2B SaaS/cybersecurity market. The ability to articulate the "why" behind design decisions and their impact on business goals is crucial.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate a Focused Portfolio: Ensure your portfolio prominently features 3-5 of your strongest projects that align with SaaS design, brand systems, and hands-on Figma/Webflow execution. Tailor the selection to highlight your ability to translate technical content visually.

• Optimize Your Resume: Highlight your 4+ years of experience, specific skills in Figma and Webflow, and any experience with SaaS, B2B, or cybersecurity companies. Use keywords from the job description.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on clear storytelling, explaining your design process, and articulating the impact of your work, especially in technical contexts. Practice discussing your approach to design systems and brand consistency.

• Research Huskeys Thoroughly: Understand their product (NESM), target audience (enterprise security teams), recent funding, and overall mission. This will help you tailor your application and interview responses to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.