Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: CUYUNA REGIONAL MEDICAL CENTER

Location: Crosby, Minnesota, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: October 02, 2026

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality marketing assets across digital and print media to enhance brand visibility and appeal.

• Develop and execute long-term digital marketing strategies and rapid advertising techniques.

• Collaborate with the marketing team to ensure cohesive design and messaging across all platforms.

• Optimize online presence and effectiveness through iterative improvements based on data-driven insights.

• Support operational and team needs through dedicated on-site presence.

📝 Enhancement Note: This role is primarily focused on graphic and content design within a healthcare marketing context. While the input data describes it as a "Marketing Designer," the responsibilities lean heavily into visual content creation and brand management, which can be considered a specialized area within broader marketing operations or GTM functions. The emphasis on "operational and team needs" and the on-site requirement suggests a need for strong process adherence and collaborative workflows common in operations roles.

📈 Primary Responsibilities

• Craft and refine engaging marketing assets for diverse formats, including digital and print media, ensuring consistent brand messaging and visual appeal.

• Develop and execute long-term digital marketing strategies and rapid advertising techniques to optimize performance and audience impact.

• Collaborate closely with marketing team members to ensure cohesive design and messaging across all communication channels.

• Implement iterative design improvements based on data-driven insights and performance analytics to maximize online presence and effectiveness.

• Produce high-quality creative materials that adhere to budget constraints and project timelines, demonstrating strong project management capabilities.

• Support event coverage with occasional weekend or night shift requirements, demonstrating flexibility and commitment to operational needs.

• Maintain brand consistency and adherence to brand guidelines across all marketing collateral and digital platforms.

• Manage and organize design files and assets efficiently for easy access and future reference.

📝 Enhancement Note: The responsibilities outline a blend of creative execution and strategic thinking, focusing on brand enhancement and digital marketing effectiveness. The mention of "optimizing for performance and audience impact" and "iterative improvements based on data-driven insights" points to a data-informed design approach, which is increasingly critical in operations and marketing functions. The need for "rapid advertising techniques" suggests an agile approach to content creation, common in fast-paced GTM environments.

🎓 Skills & Qualifications

Education: Associate degree in graphic design or fine arts. Additional coursework in a communication-related field is preferred.

Experience: Three years of experience in graphic design. Experience working in healthcare marketing is preferred.

Required Skills:

• Proficiency in graphic design principles and creative concept development.

• Expertise in the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency with digital marketing tools and platforms.

• Strong command of WordPress for content management and design implementation.

• Advanced skills in Microsoft Office Suite: PowerPoint, Word, and Excel.

• Excellent project management skills, with the ability to manage multiple projects simultaneously.

• Demonstrated creative thinking and problem-solving abilities.

• Proficient in content design and visual storytelling.

• Clear, professional, and respectful communication skills, both written and verbal.

• Collaborative approach to working with cross-functional teams.

• Takes ownership and accountability for assignments, deadlines, and outcomes.

• Ability to build positive working relationships across departments and organizational levels.

• Demonstrates a continuous-improvement mindset. Preferred Skills:

• Bachelor's degree.

• Experience in healthcare marketing or a related field.

• Additional coursework in communication or marketing.

• Familiarity with data analysis tools for evaluating design performance.

• Understanding of SEO principles for digital content optimization.

📝 Enhancement Note: The required skills emphasize a strong technical foundation in design software and digital tools, combined with essential soft skills like project management, communication, and collaboration. The preference for healthcare marketing experience and a Bachelor's degree suggests a desire for a candidate who can quickly integrate into the specific industry context and potentially grow into more strategic roles. The inclusion of WordPress and Microsoft Office indicates a need for practical application in content management and presentation, which are operational necessities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, including digital assets (social media graphics, web banners, email templates) and print collateral (brochures, flyers, posters).

• Include case studies demonstrating how your design solutions addressed specific marketing objectives and business challenges for previous employers.

• Highlight projects that exhibit strong brand consistency and adherence to brand guidelines.

• Present examples of designs optimized for different platforms and audience segments.

• Demonstrate proficiency in using the Adobe Creative Suite and other relevant design tools through the quality and complexity of your work. Process Documentation:

• Provide examples of workflow processes used for design projects, from initial brief to final delivery.

• Showcase how you manage feedback and revisions to ensure client satisfaction and project success.

• Illustrate your approach to collaborating with stakeholders and incorporating their input into the design process.

• Detail any system or tool-based processes you employ for asset management, version control, or project tracking.

📝 Enhancement Note: For a design role with operational implications, a portfolio is crucial for demonstrating practical application of skills and process management. This section infers the need for a portfolio that not only showcases creative talent but also the ability to manage design projects efficiently, collaborate effectively, and deliver results aligned with business goals. Highlighting process documentation within the portfolio is key to showcasing operational proficiency.

💵 Compensation & Benefits

Salary Range: $56,000 - $76,000 annually.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Health Savings Accounts (HSAs) for tax-advantaged healthcare spending.

• Life insurance coverage for financial security.

• Employer contributions to a 401(k) retirement plan, with options to participate in 457(b) plans for additional retirement savings.

• Generous paid time off (PTO) for work-life balance and personal well-being.

• Educational assistance and reimbursement programs to support professional development.

• Employee Assistance Program (EAP) offering confidential support services.

• Work-life balance support initiatives.

• Discounted gym memberships and other employee perks.

• Robust employee recognition programs to acknowledge contributions and achievements.

Working Hours: Full-time (1.0 FTE, 80 hours per pay period), typically a standard professional work schedule, with potential for occasional weekend or night event coverage.

📝 Enhancement Note: The salary range provided is specific to the role and location. The benefits package is comprehensive, reflecting standard offerings for a healthcare organization, with a particular emphasis on retirement savings (401k and 457b), professional development, and work-life balance support, which are attractive to operational professionals. The "occasional weekend or night event coverage" highlights a potential need for flexibility beyond standard hours, a common trait in GTM and marketing support roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare. CRMC operates within the healthcare sector, providing a broad range of medical services. This industry context implies a strong focus on patient care, regulatory compliance, and community well-being, which influences marketing messaging and brand perception.

Company Size: Large (The input data does not explicitly state size, but a regional medical center typically implies a significant employee base and operational complexity). This size suggests a structured environment with established processes and opportunities for cross-departmental collaboration.

Founded: Over 60 years ago. This long history indicates stability, established community trust, and a deep understanding of the local market, which the marketing team leverages.

Team Structure:

• The Public Relations & Marketing team is described as "amazingly talented," suggesting a collaborative and skilled group.

• This team is responsible for branding, advertising, media relations, and patient engagement, working to connect the community with CRMC's services.

• The Marketing Designer will likely work closely with PR specialists, content creators, and potentially digital marketing strategists. Methodology:

• The Public Relations & Marketing team focuses on "Telling Our Story, Building Our Brand," indicating a strategic approach to brand communication.

• They employ strategic campaigns, digital content management, and community outreach efforts.

• The Marketing Designer's role involves developing long-term digital marketing strategies and rapid advertising techniques, suggesting a blend of strategic planning and agile execution.

Company Website: cuyunamed.org

📝 Enhancement Note: The company culture is characterized by a commitment to compassionate, high-quality care, excellence, innovation, and a people-first approach. For a Marketing Designer, this translates to creating content that is not only visually appealing but also empathetic, informative, and aligned with the core mission of patient well-being. The emphasis on community and collaboration is a key cultural driver.

📈 Career & Growth Analysis

Operations Career Level: Experienced Professional. This role is positioned for individuals with a solid foundation in graphic design and digital marketing, typically requiring 2-5 years of experience. It's a contributor role with significant responsibility for visual brand execution and strategy support.

Reporting Structure: The Marketing Designer will report to a manager within the Public Relations & Marketing department. This department works to shape the organization's reputation and connect the public with CRMC's services.

Operations Impact: The Marketing Designer directly impacts CRMC's brand perception, patient engagement, and overall market presence. High-quality design and effective marketing campaigns are crucial for attracting patients, retaining talent, and reinforcing the organization's mission. The role contributes to the "Go-To-Market" strategy by ensuring consistent and compelling brand communication.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of digital marketing design, such as UI/UX for healthcare platforms, motion graphics, or advanced data visualization for marketing reports.

• Leadership Potential: With proven success and potentially further education (e.g., Bachelor's degree), opportunities may arise to lead design projects, mentor junior designers, or move into a Marketing Manager role.

• Industry Expertise: Develop specialized knowledge in healthcare marketing, understanding the unique communication needs and regulatory landscape of the industry, which can be a valuable career asset.

• Cross-functional Exposure: Collaborate with various departments (patient care, administration, IT), gaining a broader understanding of healthcare operations and how marketing supports different functions.

📝 Enhancement Note: This role offers a pathway for designers to develop specialized skills within a stable industry and contribute significantly to a well-regarded healthcare organization. The growth opportunities are focused on deepening design expertise, potentially moving into leadership, and gaining valuable industry-specific knowledge, all of which are attractive for long-term career development in marketing operations.

🌐 Work Environment

Office Type: Fully On-site. The role requires the designer to be present at the Main Campus in Crosby, MN, to best support operational and team needs. This ensures direct collaboration and immediate support for marketing initiatives.

Office Location(s): Main Campus - 320 East Main Street, Crosby, MN 56441. This location is central to the organization's operations.

Workspace Context:

• Collaborative Environment: The role demands close collaboration with the Public Relations & Marketing team, fostering a dynamic and interactive workspace.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and marketing tools will be provided, enabling efficient execution of design tasks.

• Team Interaction: Regular interaction with marketing colleagues, and potentially other departments, to align on projects and campaign strategies.

Work Schedule: Standard professional work schedule, typically 40 hours per week. However, the position requires occasional weekend or night event coverage, indicating a need for flexibility to meet project and event demands.

📝 Enhancement Note: The "fully onsite" requirement is a critical detail for candidates. This environment is designed to facilitate immediate collaboration and ensure operational continuity, which is vital for a healthcare setting. The expectation of occasional weekend/night coverage underscores the need for adaptability and commitment beyond a standard 9-to-5 schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities.

• Skills Assessment/Case Study: You may be asked to complete a design challenge or present a portfolio review, demonstrating your design process, problem-solving skills, and ability to meet specific creative briefs. This will likely focus on how you translate objectives into visual solutions.

• Interviews with Hiring Team: Discussions with the Public Relations & Marketing Manager and potentially other team members to evaluate your fit with the team culture, communication style, and understanding of healthcare marketing.

• Final Interview: Potentially a meeting with senior leadership to discuss strategic alignment and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in graphic design, digital marketing, and brand development. Prioritize projects relevant to healthcare or organizations with a strong community focus if possible.

• Showcase Process: For each project, clearly articulate the problem you were solving, your design process, the tools you used, and the measurable outcomes or impact of your work. Use storytelling to engage the reviewers.

• Highlight Data-Driven Design: If applicable, demonstrate how you used data or user feedback to inform your design decisions and improve campaign performance.

• Demonstrate Brand Adherence: Include examples where you successfully worked within existing brand guidelines or developed new ones, showcasing your understanding of brand integrity.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, WordPress, and other relevant tools.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints provided.

• Think Strategically: Consider the "why" behind the design. How will it serve CRMC's mission, enhance its brand, and achieve the specific goals of the campaign?

• Time Management: Practice creating design concepts and mockups within a set timeframe.

• Presentation Skills: Prepare to present your design rationale clearly and concisely, focusing on how your solution meets the brief and demonstrates your capabilities.

📝 Enhancement Note: The interview and portfolio review process for this role emphasizes not just creative talent but also strategic thinking, process management, and the ability to articulate the impact of design work. Candidates should prepare to demonstrate how their skills align with CRMC's mission and operational needs, particularly within the healthcare context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, and InDesign. Proficiency in these is non-negotiable.

• WordPress: Required for content management, website updates, and potentially blog design. Understanding its capabilities for visual integration is key.

• Microsoft Office Suite: Specifically PowerPoint for presentations, Word for document creation, and Excel for data-related tasks or reporting.

Analytics & Reporting:

• While not explicitly stated, familiarity with web analytics tools (e.g., Google Analytics) for tracking website traffic and content performance would be beneficial for optimizing digital designs.

• Ability to interpret basic performance metrics to inform design iterations. CRM & Automation:

• While a direct CRM role is not specified, understanding how marketing assets integrate with CRM or marketing automation platforms (e.g., for email campaigns) would be advantageous.

📝 Enhancement Note: The core technology stack is heavily design-focused with practical applications in content management and standard office productivity. While advanced marketing automation or CRM tools aren't highlighted as primary requirements, an understanding of how design outputs integrate into broader marketing and sales funnels would be a significant advantage for a candidate aiming to demonstrate operational impact.

👥 Team Culture & Values

Operations Values:

• Commitment to Excellence: Upholding high standards in patient care and all organizational functions, including marketing and design.

• Compassionate Care: Reflecting empathy and a people-first approach in all communication and brand representation.

• Innovation: Embracing new ideas and technologies to improve patient outcomes and operational efficiency, including in marketing strategies.

• Collaboration: Working effectively across departments to achieve shared goals and provide integrated patient experiences.

• Integrity: Maintaining honesty, transparency, and ethical practices in all operations and communications.

Collaboration Style:

• Cross-functional Integration: The Public Relations & Marketing team works closely with various departments to ensure cohesive messaging and support organizational objectives. The designer will be a key part of this integrated effort.

• Feedback-Driven: A culture of constructive feedback is implied, essential for iterative design improvements and ensuring all stakeholders' needs are met.

• Proactive Communication: Clear, professional, and respectful communication is emphasized, ensuring that all team members and stakeholders are informed and aligned.

📝 Enhancement Note: The values highlight a patient-centric and mission-driven culture. For a Marketing Designer, this means aligning creative output with the core mission of healthcare and community well-being. The emphasis on collaboration and integrity is crucial for building trust and ensuring effective communication within the organization and with the public.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with CRMC's established brand identity and healthcare marketing regulations.

• Adapting to Evolving Digital Trends: Keeping pace with rapid changes in digital marketing, social media platforms, and design software to maintain effective communication.

• Managing Multiple Project Demands: Effectively prioritizing and executing a variety of design requests from different departments under tight deadlines.

• Communicating Design Rationale: Clearly articulating the strategic value of design choices to stakeholders who may not have a design background.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to become proficient in newer design tools or specialized software relevant to healthcare marketing.

• Healthcare Marketing Certifications: Pursuing certifications in healthcare marketing or digital strategy to enhance industry-specific knowledge.

• Project Leadership: Taking on lead roles for specific marketing campaigns or design initiatives, developing project management and strategic planning skills.

• Cross-Departmental Projects: Participating in projects that involve collaboration with clinical staff or administrative teams, offering insights into different facets of healthcare operations.

📝 Enhancement Note: The challenges are typical for a creative role within a structured organization, requiring a blend of artistic skill and operational discipline. The growth opportunities are geared towards enhancing both design expertise and strategic business acumen, particularly within the healthcare sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to increase awareness of our new telehealth services?" (Assesses strategic thinking, understanding of healthcare services, and digital campaign design).

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you ensure both were met?" (Evaluates adherence to brand, problem-solving, and negotiation skills).

• "How do you stay updated on the latest design trends and digital marketing strategies, and how have you applied this knowledge in your work?" (Gauges proactivity, continuous learning, and practical application of new techniques). Company & Culture Questions:

• "What interests you about working for a healthcare organization like CRMC, and how do you see your design skills supporting our mission?" (Assesses alignment with company values and understanding of the healthcare context).

• "How do you approach collaboration with non-designers, such as clinicians or administrators, to ensure your designs meet their needs?" (Evaluates communication, empathy, and stakeholder management skills).

• "Describe your process for receiving and incorporating feedback on your designs." (Probes adaptability, receptiveness to critique, and collaborative approach). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, outline the problem, your solution (design process), and the results (impact). Use storytelling to make your work relatable and memorable.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

• Highlight Adaptability: Showcase projects that demonstrate your ability to work across different media (print, digital) and for various audiences.

• Be Ready for Live Design Tasks: If a design challenge is part of the process, be prepared to think aloud as you work and explain your decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, and a strong understanding of CRMC's mission and the healthcare industry. Candidates should be ready to articulate the "why" behind their design choices and showcase their ability to collaborate and deliver results.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on paycomonline.net.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, digital marketing, Adobe Creative Suite, WordPress, and any healthcare-related projects or skills. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant projects (digital and print), and clearly articulates your design process and the impact of your work. Be ready to present specific case studies.

• Research CRMC: Familiarize yourself with Cuyuna Regional Medical Center's mission, values, services, and recent marketing efforts. Understand how your design skills can contribute to their goals.

• Practice Your Pitch: Be ready to articulate your interest in the role, your key qualifications, and how you can add value to the Public Relations & Marketing team. Prepare to discuss your portfolio and design philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.