Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Blueground

Location: Athens, Attica, Greece

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-09-23

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• This role is central to Blueground's creative output, partnering with various business teams to produce a wide array of marketing assets.

• The position heavily emphasizes the use of generative AI creative platforms for producing static and video ad content, alongside traditional design tools.

• It requires a proactive individual capable of managing multiple projects, prioritizing effectively, and maintaining high-quality standards across diverse marketing channels.

• The Marketing Designer will contribute to brand evolution, design system maintenance, and the organization of creative assets for broad business access.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on AI tools, scalability, and cross-functional partnership suggests a role that bridges creative execution with operational efficiency in marketing content generation. This role is critical for scaling marketing efforts through technology.

📈 Primary Responsibilities

• Design and execute a broad spectrum of marketing assets for both digital and print channels, including paid social and display campaigns, email marketing, landing pages, presentations, and event materials.

• Leverage generative AI creative platforms (e.g., Pencil, Creatify, Adobe GenStudio, Higgsfield) to produce static and video ad creative, ensuring adherence to brand guidelines and maintaining a high standard of quality.

• Adapt and scale established campaign concepts into comprehensive asset sets tailored for various formats, channels, and international markets.

• Actively contribute to the development and refinement of Blueground's brand guidelines and design system, ensuring templates and component libraries remain current and effective.

• Maintain and organize a comprehensive library of design files and assets, facilitating easy access and retrieval for teams across the organization.

• Stay abreast of emerging AI and design tooling, proactively identifying and integrating new technologies to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only skilled in traditional design but also a proficient early adopter and user of AI-driven creative tools. The expectation is to push the boundaries of what a small team can achieve through technology-assisted design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field.

Experience: 3-5 years of experience as a designer within a marketing department, in-house creative team, or agency environment.

Required Skills:

• A strong portfolio showcasing exceptional typography, layout design, and overall visual craft across both print and digital mediums.

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.

• Hands-on, practical experience producing static and video advertisements using generative AI creative platforms.

• Demonstrated ability to maintain brand consistency and high-quality output across diverse creative projects.

• Excellent written and verbal communication skills in English, facilitating clear collaboration with multinational teams.

• Exceptional attention to detail and a consistently high standard for finished work.

• Creative problem-solving skills with the ability to translate business objectives into effective visual solutions.

• A collaborative team player with a positive attitude, adept at giving and receiving constructive feedback.

• Proactive mentality with a strong sense of ownership and commitment to follow-through. Preferred Skills:

• Basic proficiency in motion graphics and video editing software such as After Effects and Premiere Pro.

• Foundational knowledge of HTML and CSS for web design applications.

📝 Enhancement Note: The requirement for "hands-on experience producing static and video ads on generative AI creative platforms" is a critical differentiator. Candidates should be prepared to showcase specific examples of AI-generated creative work in their portfolios, demonstrating practical application beyond conceptual understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio, presented via a link, showcasing a breadth of work that demonstrates strong typography, layout, and visual craft across both print and digital applications.

• Specific examples of static and video ad creative produced using generative AI platforms should be prominently featured.

• Work examples should illustrate the ability to adapt and scale campaign concepts across different formats, channels, and markets.

• Demonstrations of contributions to brand guidelines or design system components are highly valued. Process Documentation:

• While not explicitly stated as a deliverable, the role implies a need for understanding and contributing to efficient design workflows. Candidates should be prepared to discuss their process for taking a brief from conception to final asset delivery, including how they manage feedback and revisions.

• Experience with maintaining organized file structures and asset libraries is essential, indicating an understanding of process for asset management.

📝 Enhancement Note: The portfolio is the primary mechanism for demonstrating capabilities. For this role, it's crucial that the portfolio not only showcases design talent but also highlights proficiency and innovative use of AI tools in the creative process. The ability to discuss and articulate one's design process and workflow efficiency will be key.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Level Marketing Designer with 3-5 years of experience in Athens, Greece, and considering the competitive benefits package, an estimated annual salary range would be between €30,000 - €45,000. This range accounts for the cost of living in Athens, the required skill set including AI proficiency, and the company's growth stage.

Benefits:

• Competitive salary and annual performance bonus.

• Flexible paid time off to support work-life balance.

• Comprehensive group health insurance coverage.

• Access to a dedicated training budget and resources for continuous learning and professional development.

• Access to premium AI-powered productivity tools (e.g., Claude, ChatGPT, Gemini) to enhance daily workflow.

• Enhanced parental leave policies.

• A dynamic and collaborative work environment with talented professionals.

• Flexibility to work remotely through the Blueground Nomads mobility program.

• Complimentary accommodation at Blueground locations globally, offering unique travel opportunities.

• A company culture that actively embraces Diversity, Equity, and Inclusion.

Working Hours: The role is listed as FULL_TIME, with an estimated 40 hours per week. The hybrid work arrangement and remote flexibility suggest a focus on output and efficiency rather than strict adherence to traditional office hours, though core availability for team collaboration will be expected.

📝 Enhancement Note: The salary estimate is based on research from platforms like Glassdoor and SalaryExpert for similar roles in Athens, Greece, adjusted for the specific requirements of advanced AI tool usage and the comprehensive benefits package offered by Blueground. The benefits package is exceptionally strong, particularly the travel and AI tool access, which should be highly attractive to candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Blueground operates within the Real Estate Technology (PropTech) sector, specifically focusing on flexible, furnished apartment rentals for medium to long-term stays. They aim to redefine urban living for digital nomads, relocating professionals, and those seeking an alternative to traditional hotels or leases.

Company Size: Blueground is a rapidly growing company, indicated by its significant global presence and ambition. While the exact number of employees isn't provided, a company with "60,000+ homes around the world" and an "ambitious growth path" suggests a scale that requires robust operational and creative support. The Creative team likely comprises a focused group of specialists.

Founded: Blueground was founded in 2013. This history provides a foundation of experience and market understanding, combined with a forward-looking approach to technology and innovation.

Team Structure:

• The Marketing Designer will be part of the Creative team, likely reporting to a Creative Lead or Marketing Manager.

• The role involves close collaboration with various business teams, including marketing, sales, product, and operations, necessitating strong cross-functional communication skills.

• The team culture is described as dynamic, collaborative, and built on principles of putting guests first, moving fast, diving deep, embracing change, and maintaining honesty. Methodology:

• Data-Driven Design: The emphasis on AI tools and iterative design suggests a data-informed approach, where creative output is tested and refined based on performance metrics and user feedback.

• Agile Creative Processes: The principles of "Move Fast" and "Embrace Change" indicate an agile methodology for content creation, allowing for rapid iteration and adaptation to market demands.

• AI Integration: The daily use of AI tools for concepting, iteration, and production is a core methodological component, aiming to maximize output and efficiency.

Company Website: https://www.theblueground.com/

📝 Enhancement Note: Blueground's culture is strongly aligned with tech-forward, fast-paced environments. The "Guests First" principle, combined with "Move Fast" and "Dive In," suggests a customer-centric approach where speed and attention to detail are paramount. The integration of AI is not just a tool but a fundamental part of their operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires a solid foundation of design skills and practical experience, with a significant emphasis on adopting and mastering new technologies (AI creative tools). The scope includes not just execution but also contributing to brand evolution and design system maintenance, indicating a level of responsibility beyond junior roles.

Reporting Structure: The Marketing Designer will likely report to a Creative Lead or Marketing Manager within the Creative team. Collaboration will be extensive across various departments, requiring effective communication with stakeholders who may not have a design background.

Operations Impact: The Marketing Designer plays a crucial role in shaping Blueground's brand perception and driving customer acquisition and engagement. By creating compelling marketing assets across multiple channels, this role directly impacts campaign performance, brand recognition, and ultimately, revenue generation. The efficiency gains from AI tool utilization also contribute to operational scalability for the marketing function.

Growth Opportunities:

• Skill Specialization: Deepen expertise in generative AI for creative production, becoming a go-to specialist within the company.

• Brand System Development: Take on more responsibility for evolving and managing the brand guidelines and design system.

• Creative Leadership: Potential to move into a Senior Marketing Designer or Art Director role, leading projects and mentoring junior designers as the team grows.

• Cross-Functional Exposure: Gain deeper understanding of marketing strategy, campaign management, and business objectives through close collaboration.

• AI Tool Mastery: Become an expert in leveraging cutting-edge AI tools for creative workflows, a highly valuable and in-demand skill set.

📝 Enhancement Note: The emphasis on AI tools presents a unique growth path. Candidates who excel in this area can position themselves as leaders in the evolving landscape of marketing design, potentially shaping future creative strategies and workflows within Blueground and the broader industry.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" with a "Hybrid" work arrangement, implying that while the role is based in Athens, Greece, there's flexibility for remote work. This suggests a modern approach to workplace flexibility, balancing in-person collaboration with remote autonomy.

Office Location(s): The primary work location is Athens, Attica, Greece. Specific office details are not provided, but the hybrid nature suggests that employees will have access to office space for collaborative work and team meetings when needed.

Workspace Context:

• Collaborative Environment: The culture emphasizes teamwork and constructive feedback, suggesting a workspace that encourages interaction and idea sharing, whether in-person or remotely.

• Technology Focus: The role will have access to premium AI-powered productivity tools, indicating a commitment to providing employees with cutting-edge technology to enhance their work.

• Team Interaction: Regular interaction with a diverse, multinational group of colleagues is expected, fostering a rich and varied work experience.

Work Schedule: While a standard 40-hour work week is typical for a FULL_TIME position, the hybrid and remote flexibility implies a focus on results and task completion. This allows for a degree of autonomy in managing one's schedule, provided that collaboration and project deadlines are met.

📝 Enhancement Note: The "TELECOMMUTE" designation combined with a "Hybrid" work arrangement indicates a progressive approach to work flexibility. Candidates should expect a blend of in-office collaboration and remote work, with an emphasis on efficient communication and task management regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on portfolio quality, relevant experience, and explicit mention of AI tool proficiency.

• Portfolio Review & Discussion: A dedicated session where the candidate walks through their portfolio, highlighting key projects, design process, and specific examples of AI-generated creative work. Expect questions about their approach to brand consistency and problem-solving.

• Skills Assessment/Challenge: A practical exercise, potentially involving a design brief that requires the use of AI tools to produce static or video assets within a given timeframe. This will assess their creative execution, technical skills, and ability to work under pressure.

• Team/Cultural Fit Interview: Discussion with potential team members and hiring managers to assess collaboration style, communication skills, alignment with Blueground's core principles, and overall attitude.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label and showcase projects where generative AI tools were used. Detail the specific tools and your role in the process. Quantify results if possible (e.g., "Reduced ad creation time by X%," "Achieved Y engagement rate").

• Demonstrate Versatility: Include a range of work across digital (social, email, landing pages) and print (events, branding). Show how you adapt concepts to different formats.

• Showcase Brand Understanding: Include examples of how you've maintained or evolved brand guidelines.

• Tell a Story: For each project, explain the brief, your process, the challenges faced, your solutions, and the outcome. Focus on impact.

• Keep it Concise: Ensure your portfolio is easy to navigate and highlights your strongest work upfront.

Challenge Preparation:

• AI Tool Familiarity: Practice using various generative AI creative platforms. Be ready to demonstrate your ability to generate compelling visuals and videos from prompts.

• Brand Consistency Practice: Prepare to apply existing brand guidelines to new creative concepts quickly and accurately.

• Time Management: Practice designing and executing assets within strict time constraints, simulating a real-world challenge scenario.

• Articulate Process: Be ready to explain your thought process and design decisions clearly and concisely, especially when using AI tools.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI tools. Candidates should prepare to not only show what they've created but also to explain how they created it, the rationale behind their prompt engineering, and how they ensure quality and brand alignment in an AI-assisted workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert command required, specifically Illustrator, Photoshop, and InDesign for core design tasks.

• Figma: Essential for collaborative design, prototyping, and UI/UX elements, especially for digital assets and design system components.

• Generative AI Creative Platforms: Hands-on experience is mandatory. Specific tools mentioned include Pencil, Creatify, Adobe GenStudio, and Higgsfield. Proficiency in using these for generating static and video ads is critical.

• AI Concepting Tools: Fluency with tools like Claude, ChatGPT, and Gemini for ideation, iteration, and script/copy generation is expected.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to interpret basic campaign performance metrics (e.g., click-through rates, engagement rates) will be beneficial for optimizing future designs. Familiarity with analytics dashboards used by marketing teams would be a plus. CRM & Automation:

• Experience with marketing automation platforms and CRM systems is not listed as a direct requirement but understanding how marketing assets integrate into email flows and campaign management within a CRM context would be advantageous.

📝 Enhancement Note: The explicit mention of multiple generative AI platforms (Pencil, Creatify, Adobe GenStudio, Higgsfield) and AI chatbots (Claude, ChatGPT, Gemini) signifies a deep commitment to AI-driven creative workflows. Candidates must demonstrate practical, hands-on experience with these tools, not just theoretical knowledge.

👥 Team Culture & Values

Operations Values:

• Guests First: All design decisions should ultimately serve to enhance the experience and perception of Blueground's guests. This means creating clear, appealing, and informative materials.

• Move Fast: Embrace an agile approach to design, prioritizing quick iteration and timely delivery of marketing assets to support ongoing campaigns and business needs.

• Dive In: Go deep into understanding project requirements, brand nuances, and the technical capabilities of AI tools to produce high-quality, detailed work.

• Embrace Change: Be adaptable and open to new technologies, design trends, and evolving project scopes, particularly with the rapid advancements in AI.

• Keep It Honest: Maintain transparency in communication, feedback, and in the application of AI tools, ensuring ethical and effective use.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with various departments, requiring the ability to translate diverse needs into effective visual communication.

• Constructive Feedback Loop: A willingness to both provide and receive feedback constructively is essential for continuous improvement and maintaining high creative standards.

• Knowledge Sharing: Proactively share insights on AI tools, design trends, and best practices with the team to foster collective growth and innovation.

📝 Enhancement Note: The company's five core principles are deeply integrated into their operational values. For a Marketing Designer, this means balancing creative execution with a results-oriented, customer-centric, and adaptive mindset. The "Move Fast" and "Dive In" principles, in particular, highlight the expectation for efficient, detailed work, amplified by AI tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in generative AI tools and integrating them effectively into design workflows can be challenging.

• Balancing AI Efficiency with Creative Judgment: Ensuring that AI-generated content meets brand standards, maintains creative integrity, and avoids generic outputs requires a discerning eye and strong design principles.

• Managing Diverse Stakeholder Needs: Translating varied business objectives into compelling visual assets for different teams requires strong communication and project management skills.

• Scaling Creative Output: Meeting the demands of a growing company with a potentially small creative team, leveraging AI to achieve scale without sacrificing quality.

Learning & Development Opportunities:

• AI Tool Specialization: Become a leading expert in generative AI for creative applications within the company.

• Advanced Design Techniques: Opportunities to refine skills in motion graphics, video editing, and advanced digital design.

• Brand Strategy Contribution: Grow to influence and shape the company's visual brand identity and design system.

• Cross-Departmental Exposure: Gain deeper insights into marketing strategy, business operations, and product development.

• Mentorship: Potential to mentor junior designers or new team members as the creative function expands.

📝 Enhancement Note: The primary challenge and opportunity lie in mastering the integration of AI into the design process. Candidates who can demonstrate strategic thinking around AI adoption, workflow optimization, and maintaining creative quality will find significant growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from concept to final delivery, specifically detailing how you would incorporate generative AI tools at each stage."

• "How do you ensure brand consistency and maintain a high level of creative quality when using AI to generate marketing assets?"

• "Walk us through a project where you had to translate a complex business objective into a clear and compelling visual solution. What was your approach, and what were the results?"

• "How do you prioritize tasks when faced with multiple competing design requests from different teams?" Company & Culture Questions:

• "What excites you about Blueground's mission and how do you see your role contributing to it?"

• "How do your personal work values align with Blueground's core principles (Guests First, Move Fast, Dive In, Embrace Change, Keep It Honest)?"

• "Describe a time you collaborated with a diverse, multinational team. What were the key factors for success?"

• "How do you approach giving and receiving constructive feedback?" Portfolio Presentation Strategy:

• Structure your presentation: Start with a brief overview of your career, then dive into 2-3 key projects that best showcase your skills, particularly your AI tool usage.

• For each project: Clearly state the objective, your role, the tools used (especially AI), your creative process, challenges, solutions, and quantifiable results.

• Demonstrate AI workflow: Be ready to explain your prompt engineering, how you iterated with AI, and how you refined the output to meet brand standards. Show before/after examples if possible.

• Highlight versatility: Ensure your chosen projects demonstrate a range of skills across digital and print, and different marketing channels.

• Be prepared for technical questions: Expect questions about your proficiency with specific software and AI platforms.

Challenge Preparation:

• AI Tool Simulation: Practice generating various ad formats (static image, short video) using platforms like Pencil or ChatGPT's DALL-E/Sora integration. Focus on prompt effectiveness and output quality.

• Brand Application: Be ready to apply Blueground's brand elements (logo, colors, typography – research these beforehand) to a hypothetical brief using AI tools.

• Time Management: Practice creating a small asset set (e.g., 3 social media ads) within a 30-60 minute timeframe.

• Articulate Rationale: Be prepared to explain why you made certain design choices, how you leveraged AI, and how your output meets the brief's objectives.

📝 Enhancement Note: Candidates should research Blueground's current marketing campaigns and visual identity thoroughly before interviews. Understanding their existing brand language and how they use digital channels will be crucial for tailoring responses and portfolio examples.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of static and video ad creative produced using generative AI platforms. Clearly label these projects and describe your process and tools used.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of marketing design experience, expert skills in Adobe Creative Suite and Figma, and hands-on experience with AI creative tools. Use keywords from the job description, such as "generative AI," "marketing assets," "brand consistency," and "digital/print design."

• Interview Preparation: Practice articulating your design process, especially your AI integration workflow, and prepare to discuss how you embody Blueground's core values. Rehearse presenting your portfolio, focusing on impact and problem-solving.

• Company Research: Familiarize yourself with Blueground's mission, services, and current marketing efforts. Understand their target audience and brand aesthetic to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.