Lead/Senior Game Visual UI Designer

📍 Job Overview

Job Title: Lead/Senior Game Visual UI Designer

Company: Electronic Arts

Location: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Type: Regular Employee

Category: Game Design / UI/UX

Date Posted: October 1, 2026

Experience Level: 6+ years

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and aesthetic overhaul for a game's user interface, establishing a bold, modern visual language that adheres to global gaming standards.

• Craft a comprehensive visual style guide from inception, encompassing color theory, thematic typography, custom iconography, graphic treatments, and HUD art direction.

• Define and set the standard for UI motion design, including high-impact screen transitions, tactile feedback, and micro-interactions to enhance player engagement.

• Collaborate closely with cross-functional teams, including Game Designers, Product Designers, Technical UI Artists, and Engineers, to translate visual concepts into functional, in-engine experiences.

• Act as the founding visual UI designer for User Generated Content (UGC) gaming initiatives, building the future of creative player experiences.

📝 Enhancement Note: While the input data describes a "Game Visual UI Designer," the responsibilities and requirements strongly indicate a Lead or Senior level role, given the emphasis on "redefine," "establish a bold, modern visual language," "craft the master visual style guide from scratch," and "act as the aesthetic authority." This suggests a significant leadership and strategic contribution beyond standard UI design. The role is also positioned as a "founding visual UI designer" for UGC gaming, implying a pioneering and influential position.

📈 Primary Responsibilities

• Conduct a thorough audit of the existing in-game interface and define a strategic visual makeover plan to elevate the player experience.

• Develop a master visual style guide, detailing color palettes, thematic typography, custom icon sets, graphic treatments, and comprehensive HUD art direction.

• Design and articulate the "juice" and motion principles for the UI, including screen transitions, button feedback, celebratory sequences, and micro-interactions to ensure a delightful user experience.

• Create high-fidelity visual targets, concept art, vertical-slice mockups, and interactive visual prototypes to inspire the development team and set quality benchmarks.

• Ensure seamless integration of the UI aesthetic with the game's 3D environments, lighting, and character art for a cohesive visual experience.

• Collaborate directly with Technical UI Artists and Engineers to ensure pixel-perfect implementation of the visual UI vision within the game engine.

• Influence and guide UI aesthetic decisions across the studio, particularly in the context of AI and User-Generated Content (UGC) features.

• Maintain a deep understanding of current global gaming aesthetic trends to ensure the game's UI remains premium, modern, and engaging.

📝 Enhancement Note: The prompt emphasizes transforming functional interfaces into "stylish, immersive, and visually stunning experiences." This implies a responsibility to not just design but also to champion and evangelize the visual direction, making "Cross-Discipline Influence" and "Harmonize 2D and 3D Worlds" key responsibilities that go beyond typical UI execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual design principles, graphic design, or a related field is implied through the experience and portfolio requirements.

Experience: 6+ years of professional experience shaping the visual UI identity of successful commercial games (PC, console, or top-grossing mobile titles).

Required Skills:

• Exceptional visual taste, master-level composition, and a strong understanding of modern aesthetics in game design.

• Proven expertise in color theory, thematic typography, and custom iconography design for games.

• Demonstrated ability to define and execute motion design principles, including transitions and micro-interactions.

• Proficiency in modern design and motion tools, specifically Figma and the Adobe Creative Cloud suite (including After Effects).

• Familiarity with real-time rendering pipelines, particularly Unreal Engine or Unity.

• Experience in conceptualizing, pitching, and executing distinct visual styles from scratch or leading major visual overhauls.

• Deep understanding of current global gaming aesthetic trends and what constitutes premium, modern, and engaging game UI.

• Ability to harmonize 2D UI elements with 3D game environments.

• Strong collaboration and communication skills to influence cross-functional teams.

• Passion for gaming and a discerning eye for world-class game aesthetics. Preferred Skills:

• Experience specifically in User Generated Content (UGC) or AI-driven creative spaces within gaming.

• Experience working on PC, console, or high-end mobile titles.

• Portfolio showcasing interactive visual prototypes and high-fidelity mockups.

• Experience working within a hybrid work model and collaborating remotely.

📝 Enhancement Note: The requirement for "6+ years of professional experience" coupled with the responsibilities of establishing a "master visual style guide from scratch" and acting as an "aesthetic authority" suggests that this role is at a Senior or Lead level. The emphasis on "founding visual UI designer" for UGC gaming further supports this, implying a pioneering and strategic leadership aspect.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A standout portfolio demonstrating extraordinary visual taste, master-level composition, modern typography, iconography, color mastery, and motion design specifically within the context of games.

• The portfolio must showcase a proven track record of conceptualizing, pitching, and executing a distinct visual style from scratch or leading a major visual overhaul for an existing game.

• Evidence of creating high-fidelity visual targets, concept art, and vertical-slice mockups that set benchmarks for quality.

• Examples of designing and implementing engaging micro-interactions and screen transitions that enhance the player experience.

• Demonstrations of how UI aesthetics integrate seamlessly with 3D game environments. Process Documentation:

• Showcase the process of auditing an existing game interface and outlining a strategic visual makeover approach.

• Provide examples of creating comprehensive visual style guides, detailing color theory, typography, iconography, and HUD art direction.

• Document the design process for motion and "juice" in UI, including screen transitions, button feedback, and micro-interactions.

• Illustrate the workflow for creating high-fidelity concept art, mockups, and interactive prototypes.

• Demonstrate the collaborative process with Technical UI Artists and Engineers to ensure in-engine realization of visual designs.

📝 Enhancement Note: The role requires defining a "master visual style guide from scratch" and building "breathtaking concept art, vertical-slice mockups, and interactive visual prototypes." This necessitates a portfolio that not only displays final assets but also the strategic thinking, ideation, and iterative processes involved in developing a comprehensive visual identity for a game.

💵 Compensation & Benefits

Salary Range: For a Lead/Senior Game Visual UI Designer in Kuala Lumpur, Malaysia, with 6+ years of experience, the estimated salary range is approximately MYR 120,000 - MYR 180,000 per annum. This estimate is based on industry benchmarks for senior creative roles in the gaming sector in Southeast Asia, considering the cost of living in Kuala Lumpur and the significant responsibilities of this role at a major company like Electronic Arts.

Benefits:

• Comprehensive healthcare coverage.

• Mental well-being support programs.

• Retirement savings plans.

• Generous paid time off.

• Family leave policies.

• Complimentary EA games.

• Opportunities for professional development and learning within the gaming industry.

• Access to a hybrid work environment that balances office collaboration with remote flexibility.

Working Hours: Standard full-time hours, typically around 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: Salary estimation for Kuala Lumpur, Malaysia, was based on industry-standard salary data for similar roles in major tech/gaming hubs in Southeast Asia, adjusted for experience level (6+ years) and the "Lead/Senior" implied seniority. The provided benefits are directly from the input data.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Video Games. Electronic Arts is a global leader in developing, publishing, and distributing interactive entertainment software. The company operates at the forefront of gaming innovation, creating experiences that connect millions of players worldwide.

Company Size: Electronic Arts is a large, publicly traded company, employing thousands of individuals globally across numerous studios and departments. This large scale offers extensive resources, diverse project opportunities, and a robust corporate structure.

Founded: Electronic Arts was founded in 1982. With decades of experience, EA has a long-standing history in the gaming industry, characterized by innovation, strategic acquisitions, and the development of iconic game franchises.

Team Structure:

• The UI design team is likely part of a larger Design department, potentially within a specific game studio or a centralized design group.

• This role reports to the Head of Design, indicating a direct line of influence on the game's aesthetic direction.

• Collaboration is expected with Game Designers, Product Designers, Technical UI Artists, and Engineers, highlighting a cross-functional and integrated team environment. Methodology:

• Data-Driven Design: While not explicitly stated for UI, EA's overall approach emphasizes player engagement and community building, suggesting that UI design decisions will be informed by player data, feedback, and user research.

• Iterative Development: Game development is inherently iterative. UI design will likely involve continuous prototyping, testing, and refinement to achieve optimal player experience and visual quality.

• Cross-Functional Collaboration: The emphasis on partnering with engineers and technical artists points to a methodology where design and implementation are closely intertwined throughout the development lifecycle.

Company Website: https://www.ea.com/

📝 Enhancement Note: The company description highlights EA's focus on "next-level entertainment experiences," "inspiring players," and fostering a community where "creativity thrives." This indicates a culture that values innovation, player-centric design, and collaborative environments, which are crucial for a role focused on redefining a game's visual identity. The mention of "AI and UGC sandbox space" points to a forward-looking approach to game development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead/Senior Game Visual UI Designer. It signifies a highly experienced professional responsible for setting a strategic visual direction and aesthetic vision for a game. The role involves significant creative leadership, mentorship potential (though not explicitly stated), and the responsibility for defining core visual elements that impact the player experience globally.

Reporting Structure: The role reports directly to the Head of Design. This suggests a high level of autonomy and direct influence on the game's design vision, working closely with senior leadership.

Operations Impact: The impact of this role is profound, as the visual UI is a primary touchpoint for players. A successful visual overhaul can significantly enhance player immersion, satisfaction, and engagement, directly contributing to the game's commercial success and brand perception. The focus on UGC and AI gaming also positions this role to influence future player-created content and interactive experiences.

Growth Opportunities:

• Leadership in New Ventures: As the "founding visual UI designer" for UGC gaming, this role offers the opportunity to shape a new frontier for EA, potentially leading to further leadership roles in emerging game technologies and creative platforms.

• Specialization and Expertise: Deepen expertise in advanced UI design, motion graphics, and real-time engine integration, becoming a recognized authority in game visual design.

• Cross-Studio Influence: Potential to influence UI design standards and best practices across multiple EA studios through contributions to style guides and internal knowledge sharing.

• Mentorship: Opportunities to mentor junior designers and guide the visual development of teams working on UGC features.

📝 Enhancement Note: The description of this role as "founding visual UI designer to build the future of UGC gaming" strongly implies significant growth potential, moving beyond a single project to influencing new product directions and potentially leading teams in these emerging areas.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of in-office collaboration and remote work, offering flexibility while maintaining opportunities for in-person team interaction and studio culture immersion.

Office Location(s): The primary location is Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia. This suggests a vibrant, modern workspace within a major Asian city, likely equipped with state-of-the-art facilities to support creative and technical development.

Workspace Context:

• Collaborative Environment: The hybrid model and the need for close collaboration with various teams (Design, Engineering, Technical Art) mean the workspace will foster teamwork, brainstorming, and agile development practices.

• Tools and Technology: Access to high-end workstations and industry-standard design software (Figma, Adobe Creative Suite, potentially specialized game development tools) is expected.

• Creative Hub: As part of Electronic Arts, the studio likely functions as a creative hub where designers can immerse themselves in the gaming culture, interact with game developers, and experience the company's products firsthand.

Work Schedule: A standard full-time schedule (approximately 40 hours/week) is typical, but the hybrid nature may allow for some flexibility in daily working hours, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The "Hybrid" work model is a key aspect, suggesting that candidates should be comfortable with a mix of remote and in-office work, requiring strong self-management and communication skills for remote collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and aesthetic alignment with EA's standards.

• Portfolio Presentation: A detailed walkthrough of the candidate's portfolio, focusing on key projects, design process, problem-solving, and impact. Expect to discuss specific contributions, challenges, and outcomes.

• Design Challenge: A practical exercise, potentially involving UI concepting, style guide development, or a visual critique, to evaluate problem-solving abilities and creative execution.

• Team/Stakeholder Interviews: Meetings with the Head of Design, other senior designers, product managers, and potentially lead engineers or technical artists to assess collaboration skills, communication style, and cultural fit.

• Final Round: Discussion with senior leadership to confirm strategic fit and overall suitability for the role.

Portfolio Review Tips:

• Showcase Visual Mastery: Ensure your portfolio prominently features your strongest work in visual UI design for games, highlighting composition, typography, color theory, iconography, and motion.

• Detail Your Process: For each project, explain your role, the problem you were solving, your design process (auditing, ideation, prototyping, iteration), and the final outcomes. Emphasize how you established or overhauled a visual identity.

• Highlight Impact: Quantify or clearly articulate the impact of your work. For example, how did your UI design improve player engagement, streamline user flows, or elevate the game's aesthetic appeal?

• Tailor to EA: If possible, include projects that align with EA's focus on immersive experiences, player engagement, and potentially UGC/AI features. Show you understand modern gaming aesthetics.

• Motion and Interaction: Include examples of UI motion, transitions, and micro-interactions that demonstrate your understanding of how UI feels and moves.

• Technical Understanding: Briefly explain your experience integrating designs with game engines like Unreal or Unity, even if it's at a conceptual level.

Challenge Preparation:

• Understand the Game: If provided with context about the game, research its genre, target audience, and existing aesthetic.

• Think Strategically: Prepare to articulate your approach to auditing an existing UI and developing a new visual language. Consider brand consistency, player experience, and technical feasibility.

• Visual Communication: Practice sketching or quickly mocking up ideas to convey your visual direction effectively.

• Motion & Interaction: Be ready to discuss how you would approach adding "juice" and engaging motion to UI elements.

📝 Enhancement Note: The role's emphasis on "reimagining its look and feel" and establishing a "bold, modern visual language" suggests that interviewers will be looking for a strong strategic vision and the ability to execute that vision through a compelling portfolio and clear communication. The "founding" aspect for UGC gaming implies a need for forward-thinking and innovative ideas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and collaborative UI design.

• Adobe Creative Cloud: Critical for asset creation, image manipulation, and animation. This includes:

  • Photoshop: For creating and editing UI assets, textures, and concept art.
  • Illustrator: For vector graphics, icons, and scalable UI elements.
  • After Effects: For designing UI motion, transitions, and animated elements.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial for creating interactive visual prototypes.

Analytics & Reporting:

• While not directly a UI designer tool, understanding how UI impacts player metrics (e.g., conversion rates for in-game actions, user flow completion) is important. Familiarity with analytics platforms used in game development (e.g., internal EA tools, third-party analytics) would be advantageous. CRM & Automation:

• Not directly applicable to this role. Game Engine Integration:

• Unreal Engine: Proficiency or familiarity with its UI systems (e.g., UMG - Unreal Motion Graphics) is highly desirable for understanding how designs are implemented in-game.

• Unity: Familiarity with its UI development tools (e.g., UI Toolkit, legacy UI system) is also valuable.

• Technical UI Artist Tools: Awareness of tools used by Technical UI Artists for integrating and optimizing UI assets within the engine.

📝 Enhancement Note: The prompt explicitly mentions "Mastery of modern design and motion tools (such as Figma, Adobe Creative Cloud, After Effects), with familiarity in real-time engine rendering pipelines (Unreal or Unity)." These are critical requirements and should be highlighted as such.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries and developing novel visual experiences, especially within the evolving landscape of UGC and AI gaming.

• Player-Centricity: Designing with the player at the forefront, ensuring interfaces are not only aesthetically pleasing but also intuitive, engaging, and contribute positively to the overall gameplay experience.

• Collaboration & Communication: A culture that values open communication, constructive feedback, and close collaboration across disciplines to achieve shared goals.

• Excellence & Quality: A commitment to delivering world-class quality in all aspects of game development, with a particular focus on visual fidelity and polish.

• Adaptability & Resilience: Embracing change, learning new technologies, and adapting to evolving player expectations and market trends.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with Game