Lead Product Strategy

📍 Job Overview

Job Title: Lead Product Strategy - Menu

Company: HelloFresh

Location: Berlin, Germany

Job Type: Full-Time

Category: Product Strategy / Operations

Date Posted: September 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the global value-added products roadmap, focusing on premium offerings and recipe customization to enhance customer retention and monetization.

• Drive the expansion of customization capabilities across 10+ international markets, aligning with ambitious growth and profitability objectives.

• Redefine the surcharge recipes strategy to establish a clear premium value proposition and increase average order value (AOV).

• Collaborate with technology teams to implement enhanced UI and cross-selling initiatives for upselling and incremental AOV improvements.

📝 Enhancement Note: This role is positioned within "Product Strategy" but has significant operational implications, particularly concerning menu development, customer value, and monetization levers. The responsibilities heavily lean into operational execution and strategic planning for core product offerings, making it highly relevant to operations professionals who can influence GTM strategy through product. The explicit mention of "Global Product Strategy and Operations team" further solidifies this connection.

📈 Primary Responsibilities

• Own and drive the global value-added products roadmap, ensuring strategic alignment with the HelloFresh Group's meal kit business objectives and key performance indicators (KPIs) such as Average Order Value (AOV) and customer retention.

• Develop and execute a comprehensive multi-market customization strategy, identifying and implementing opportunities for tailoring recipes to diverse dietary needs and enabling ingredient-level customization at scale.

• Design and build robust systems for the efficient sharing and scaling of successful customization types across various global business units, fostering knowledge transfer and operational efficiency.

• Analyze the performance of existing customization initiatives, developing detailed business cases and actionable improvement plans to drive commercial growth and optimize customer engagement.

• Strategize and reposition the surcharge recipe portfolio by defining a compelling premium value proposition, enhancing customer perception, and driving engagement with higher-value menu options.

• Design and implement hypotheses-driven testing frameworks to validate new premium concepts, assess pricing sensitivity, and optimize menu composition for maximum commercial impact.

• Analyze the performance of diverse surcharge recipe initiatives, including pricing adjustments, assortment expansions, and the introduction of new premium ingredients, to inform future strategic decisions.

• Partner closely with the Technology department to enhance user interfaces (UI), improve the discovery of the value-added product portfolio, and implement effective cross-selling strategies that contribute to incremental AOV improvements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and deep operational execution. For operations professionals, this translates to influencing how products are developed, offered, and monetized, with a direct impact on supply chain, menu planning, and customer lifetime value. The focus on "scaling across different business units" points to significant cross-functional operational collaboration.

🎓 Skills & Qualifications

Education: Bachelor’s degree with a strong academic record.

Experience: 5+ years of relevant working experience in product management, analytics, and product development, with a proven track record of driving strategic initiatives.

Required Skills:

• Product Strategy & Management: Proven ability to define and execute product roadmaps, with a strong understanding of product lifecycle management and market expansion.

• Data Analysis & Experimentation: Exceptional analytical skills, including proficiency in data interpretation, statistical rigor, and a deep understanding of experimentation methodologies (e.g., A/B testing).

• Monetization & Growth: Demonstrated experience in driving monetization performance, increasing Average Order Value (AOV), and improving customer retention through product initiatives.

• Cross-Functional Collaboration: Superior people and communication skills, with a demonstrated ability to collaborate effectively with diverse global stakeholders, including Product Development Managers, Tech teams, and Business Units.

• Leadership & Influence: Proven leadership capabilities to rally teams around common objectives, influence decision-making, and drive consensus across different organizational levels.

• Problem-Solving: