Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 24, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (United Kingdom)

🚀 Role Summary

• Spearhead the visual identity and creative output for Bjak's UK market, focusing on high-impact, conversion-driven design assets across all digital touchpoints.

• Drive the creation of both static and motion graphics, leveraging AI-powered tools to enhance ideation, accelerate production, and maintain a competitive visual edge.

• Foster deep collaboration with UK-based content, video, and performance marketing teams to ensure cohesive campaign execution and data-informed creative optimization.

• Contribute to the development and refinement of scalable brand templates and visual systems tailored for the UK audience, ensuring brand consistency and excellence.

📝 Enhancement Note: This role is specifically tailored for a Lead Graphic Designer with a strong emphasis on digital-first, performance-driven creative execution within the UK market. The integration of AI tools and the focus on data analysis for creative optimization are key differentiators, pointing towards a modern, agile creative operations environment.

📈 Primary Responsibilities

• Lead the end-to-end creation of UK-focused visual assets for marketing campaigns, social media, web, and digital advertising platforms, encompassing both static and short-form motion content.

• Translate complex creative briefs into visually compelling and conversion-optimized designs that resonate with the target UK audience.

• Produce engaging short-form motion graphics and dynamic static assets designed to elevate brand presence and capture user attention efficiently.

• Support UK product marketing initiatives by developing clear, benefit-driven visuals that effectively communicate product value propositions.

• Collaborate closely with UK content creators, video editors, and performance marketers to ensure integrated campaign strategies and consistent brand messaging.

• Analyze performance data from various digital channels to identify trends, iterate on creative directions, and scale high-performing visual assets for maximum impact.

• Maintain meticulous brand consistency and uphold the highest standards of visual excellence across all creative outputs, ensuring brand integrity.

• Proactively explore and integrate AI tools (e.g., Midjourney, DALL·E, Runway) into the design workflow to enhance ideation, expedite asset creation, and push creative boundaries.

• Contribute to the strategic development and ongoing maintenance of UK brand templates and robust visual systems that facilitate efficient and scalable creative production.

• Stay abreast of emerging design, motion graphics, and AI trends within the UK market to ensure Bjak's visual communications remain innovative and competitive.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership, hands-on execution, and strategic collaboration. The emphasis on "conversion-focused visuals," "performance data analysis," and "AI tools" suggests a role deeply embedded within a performance marketing and GTM operations framework, rather than purely traditional brand design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for a Lead role, or equivalent practical experience.

Experience: 5+ years of progressive experience in graphic design, motion design, or creative content development, with a demonstrable track record of delivering impactful digital-first visuals.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, typography, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong command of motion graphics software, specifically After Effects and Premiere Pro, for creating dynamic visual content.

• Experience with Figma for collaborative design workflows and UI/UX elements.

• Demonstrated ability to translate creative briefs into effective, conversion-focused visual assets for digital channels.

• A strong portfolio showcasing a diverse range of digital-first design work, exceptional visual storytelling, and high-quality execution.

• Experience in developing and maintaining brand systems, ensuring consistency and scalability across various outputs.

• Familiarity with or a strong aptitude for learning and utilizing AI-powered creative tools such as Midjourney, DALL·E, and Runway.

Preferred Skills:

• Experience in producing short-form advertisements, social media video content, or performance creatives.

• Exposure to performance-driven design principles or working within high-growth startup environments.

• Basic sound design skills or experience with simple visual effects (VFX).

• Understanding of template systems, design libraries, and scalable brand asset management.

• Experience collaborating with performance marketing teams to optimize creative for specific campaign objectives.

📝 Enhancement Note: The requirements emphasize a blend of traditional design expertise and modern digital/AI competencies. The "digital-first" and "conversion-focused" aspects, coupled with AI tool proficiency, indicate a need for a designer who understands the business impact of their creative work, aligning with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital portfolio showcasing a minimum of 5 years of design experience, with a strong emphasis on digital-first campaigns, motion graphics, and performance-driven creative.

• Detailed case studies demonstrating the creative process from brief to execution, highlighting problem-solving, iterative design, and measurable results.

• Examples of visual storytelling and how design elements were used to convey complex messages or benefits clearly and compellingly.

• Work samples that illustrate a deep understanding of typography, layout, color theory, and visual hierarchy within a brand context.

Process Documentation:

• Clear documentation or presentation of how you approach creative briefs, from initial understanding to concept development and final asset delivery.

• Examples of how you have collaborated with cross-functional teams (e.g., marketing, product) to ensure design alignment and meet project objectives.

• Demonstrated ability to analyze performance data (e.g., click-through rates, conversion rates) and articulate how this analysis informed design iterations and optimizations.

• Evidence of contributing to or maintaining brand templates, style guides, or visual systems to ensure consistency and efficiency in creative production.

📝 Enhancement Note: For a Lead Graphic Designer role, especially one emphasizing performance and AI, the portfolio should not just showcase aesthetics but also strategic thinking, process, and impact. Demonstrating how design contributes to business goals is crucial.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Remote work flexibility across the United Kingdom, offering autonomy and work-life balance.

• Competitive compensation package, reflecting the candidate's skills and experience.

• A clear pathway for career advancement into creative leadership roles within Bjak.

• Opportunity to own high-impact visuals that will be seen by a significant UK user base.

• Exposure to a fast-paced, execution-driven environment that values speed and ownership.

• A culture that actively encourages experimentation, bold ideas, and continuous learning.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility inherent in a remote, execution-driven role.

📝 Enhancement Note: The salary range provided is typical for a Lead Graphic Designer in the UK, considering the specified experience level and the remote work arrangement. The benefits highlight key motivators for creative professionals, including growth potential and impactful work.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / InsurTech (Insurance Platform)

Company Size: Bjak operates as a lean, high-output organization, implying a team size that allows for agility and direct contribution, likely ranging from 50-250 employees globally, with a focused UK contingent for this role.

Founded: While the founding year isn't explicitly stated, Bjak has developed the "first and leading insurance platform in Southeast Asia," suggesting a mature but rapidly evolving company with a history of innovation and market leadership.

Team Structure:

• The UK creative team is likely integrated within a broader marketing or GTM function, working closely with content, video, and performance marketing specialists.

• The organization emphasizes a "very flat organization" structure, meaning direct access to decision-makers and a high degree of individual autonomy and responsibility.

Methodology:

• Data-Driven Creativity: The company prioritizes analyzing performance data to inform and optimize creative output, moving beyond purely aesthetic considerations.

• Agile Execution: A lean, high-output model means processes are streamlined, and speed of execution is highly valued.

• Ownership and Impact: Team members are expected to think like owners, take direct responsibility for their work, and focus on delivering tangible business results.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture appears to be a blend of a fast-paced startup ("lean, high-output," "moves fast") and a data-driven, performance-oriented organization. The flat structure suggests a collaborative and meritocratic environment where individual contribution is highly visible.

📈 Career & Growth Analysis

Operations Career Level: This "Lead Graphic Designer" role represents a significant step beyond a junior or mid-level designer. It signifies a position of creative ownership and mentorship within the UK market. It bridges hands-on execution with strategic input into visual direction and performance optimization.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Creative (UK or Global), or a GTM Lead. Given the flat organizational structure, direct interaction with senior stakeholders is probable.

Operations Impact: The Lead Graphic Designer is pivotal in shaping the visual perception of Bjak within the UK. Their work directly influences brand recognition, user engagement, conversion rates for marketing campaigns, and ultimately, the success of Bjak's product adoption and revenue generation efforts in the region. The emphasis on performance data means their creative decisions are directly tied to business outcomes.

Growth Opportunities:

• Creative Leadership: A clear pathway to more senior creative leadership roles, potentially managing a small team or overseeing broader creative strategies for the UK market.

• Skill Specialization: Opportunities to deepen expertise in specific areas like AI-driven design, motion graphics for advertising, or performance creative optimization.

• Cross-functional Development: Gaining deeper insights into performance marketing, product marketing, and GTM strategies through close collaboration.

• International Exposure: Potential to contribute to global creative initiatives or gain exposure to Bjak's operations in other regions.

📝 Enhancement Note: The "Lead" title suggests a trajectory towards management or senior individual contributor roles. The emphasis on performance and data integration means career growth will likely involve becoming a more strategic creative partner to the business.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and autonomy to work from anywhere within the United Kingdom.

Office Location(s): Not applicable, as the role is remote. However, the company headquarters are in Southeast Asia, with a specific focus on the UK market for this position.

Workspace Context:

• The remote work environment necessitates strong self-discipline, effective time management, and excellent communication skills to stay connected and productive.

• Access to standard design software and potentially cloud-based collaboration tools will be essential.

• Opportunities for virtual team-building and collaborative sessions with UK-based colleagues (content, video, performance marketing) will be crucial for integration and idea exchange.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility in how those hours are structured, common in remote roles. However, responsiveness during core UK business hours will be important for collaboration with local teams.

📝 Enhancement Note: The fully remote nature of this role requires individuals who are highly self-motivated and adept at asynchronous communication, while still being able to engage effectively during synchronous collaboration periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio, likely with a hiring manager or senior creative. Expect to discuss your process, decision-making, and how you've achieved results.

• Skills-Based Challenge: You may be given a design challenge or a brief to work on, either as a take-home assignment or a timed exercise, to evaluate your practical skills, problem-solving approach, and speed.

• Team/Cultural Fit Interviews: Conversations with potential collaborators from the UK marketing and content teams to assess teamwork, communication style, and alignment with Bjak's fast-paced, ownership-driven culture.

• Final Interview: A discussion with senior leadership to confirm fit, discuss career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your digital-first design, motion graphics capabilities, and experience with performance-driven creative. Prioritize UK market examples if available.

• Highlight Process: For each project, clearly articulate the brief, your approach, the tools used (including AI), challenges faced, and the outcome. Quantify results wherever possible (e.g., "increased CTR by X%").

• Showcase AI Integration: If you've used AI tools, explain how and why. Demonstrate your understanding of their role in augmenting, not replacing, human creativity and efficiency.

• Demonstrate Brand Thinking: Include examples of how you've applied or developed brand guidelines and maintained consistency.

• Prepare for Motion: Be ready to present and discuss your motion graphics work, explaining animation choices, pacing, and their impact.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided creative briefs, identifying key objectives, target audience, and desired outcomes.

• Think Performance: Approach challenges with a mindset of conversion and engagement. How can your design drive specific user actions?

• Leverage AI: If appropriate, consider how AI tools could be integrated into your solution to enhance speed or creativity. Be ready to justify your choices.

• Practice Presentation: Prepare to clearly and concisely present your work, explaining your rationale and design decisions.

📝 Enhancement Note: Given Bjak's emphasis on performance and AI, expect interview questions and challenges to probe your understanding of how design impacts business metrics and your ability to leverage new technologies effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core graphic design and asset creation).

• Motion Graphics Software: After Effects, Premiere Pro (critical for producing short-form motion content).

• Prototyping & Collaboration: Figma (for UI/UX elements, collaborative design workflows, and asset handoff).

• AI Creative Tools: Midjourney, DALL·E, Runway (or similar AI image/video generation platforms) – proficiency or strong curiosity is required for ideation and accelerated production.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how creative assets are used within marketing automation platforms or CRM-driven campaigns might be beneficial.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney, DALL·E, and Runway is a significant indicator of Bjak's forward-thinking approach to creative production and their expectation for designers to be early adopters and innovators.

👥 Team Culture & Values

Operations Values:

• Clarity: Emphasizing clear communication, defined objectives, and straightforward design solutions.

• Execution: A strong bias towards action, delivering high-quality work efficiently and on time.

• Iteration: Embracing a continuous improvement mindset, using feedback and data to refine creative output.

• Ownership: Fostering a sense of responsibility and accountability for one’s work and its impact on business goals.

• Experimentation: Encouraging the exploration of new tools, techniques, and creative approaches to stay ahead.

Collaboration Style:

• Integrated Teams: Working closely and seamlessly with content, video, and performance marketing teams to ensure unified campaign efforts.

• Feedback-Driven: Openness to receiving and giving constructive feedback to enhance creative quality and alignment.

• Data-Informed Discourse: Using performance metrics and insights as a basis for creative discussions and decision-making.

• Flat Hierarchy Interaction: Direct and open communication channels with colleagues across different functions and potentially at senior levels.

📝 Enhancement Note: The company values strongly reflect a performance-oriented, agile, and results-driven culture, common in successful tech companies and GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid iteration and execution in a fast-paced environment while maintaining high creative standards.

• Adapting to AI Integration: Effectively incorporating AI tools into established workflows and understanding their evolving capabilities and limitations.

• UK Market Nuances: Developing creative that is strategically tailored to the specific cultural, linguistic, and market dynamics of the United Kingdom.

• Data-to-Design Translation: Consistently translating performance data and marketing insights into effective visual design solutions.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in leveraging AI for creative ideation, asset generation, and workflow automation.

• Performance Creative Specialization: Developing advanced skills in designing visuals specifically optimized for conversion and engagement across various digital ad platforms.

• Brand System Development: Contributing to the strategic evolution of Bjak's visual identity and scalable design systems.

• Cross-Functional Acumen: Gaining a comprehensive understanding of performance marketing, GTM strategy, and product marketing through close collaboration.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in the rapidly evolving fields of AI in design and performance-driven creative.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for a new insurance product targeting young professionals in the UK, considering our data on their preferred social media platforms and engagement triggers?" (Focus on UK market, AI integration, data-informed approach)

• "Describe a time you had to balance a tight deadline with a high-stakes creative project. How did you manage stakeholder expectations and ensure quality?" (Focus on speed, quality, stakeholder management)

Company & Culture Questions:

• "What excites you about Bjak's mission and our approach to building superior applications?" (Demonstrate research and alignment with company vision)

• "How do you envision your role contributing to our 'lean, high-output' culture and our emphasis on clarity, execution, and iteration?" (Showcase understanding of company values and adaptative work style)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, the tools and processes used (especially AI), and the measurable impact.

• Quantify Impact: Use numbers (e.g., conversion rates, engagement metrics, efficiency gains) to demonstrate the effectiveness of your designs.

• Showcase AI Use Cases: Be prepared to specifically point out where and how AI tools enhanced your work, explaining the strategic advantage gained.

• UK Market Relevance: If possible, highlight projects or skills that demonstrate an understanding of the UK consumer or market.

• Conciseness: Be prepared to present your key projects efficiently and clearly, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also strategic thinking, adaptability to new technologies (AI), and a results-oriented mindset aligned with GTM operations.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest 3-5 projects that best represent your digital-first design, motion graphics expertise, and experience with performance-driven creative. Ensure your portfolio clearly showcases your process, including any use of AI tools and quantifiable results.

• Tailor Your Resume: Highlight your 5+ years of experience, specific software proficiencies (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI creative tools. Emphasize achievements related to conversion, engagement, and efficiency.

• Prepare Your Narrative: Practice articulating your design process, your approach to collaboration, and how you leverage data and AI to achieve impactful creative outcomes. Be ready to discuss your understanding of the UK market.

• Research Bjak: Familiarize yourself with Bjak's mission, products (especially their insurance platform), and company culture. Understand their focus on innovation, efficiency, and their presence in Southeast Asia and the UK.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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