Lead Designer / Główny Projektant Grafiki (K/M)

📍 Job Overview

Job Title: Lead Graphic Designer (K/M)

Company: Kramp

Location: Stare Miasto, Poland (with potential for hybrid work and collaboration with teams in Varsseveld and Utrecht, Netherlands)

Job Type: Full-time

Category: Creative Operations / Brand Management

Date Posted: September 24, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor a team of five Graphic Designers in Poland, fostering a high-performance and collaborative creative environment.

• Provide day-to-day creative direction and constructive feedback to ensure the consistent delivery of high-quality design assets across digital and physical channels.

• Act as the primary creative liaison between the local design team and the Global Brand & Design Manager, translating brand and business priorities into impactful visual solutions.

• Collaborate closely with the Traffic Manager to optimize workflow, manage priorities, and ensure efficient project delivery within the team.

• Remain hands-on with key creative projects, exploring and integrating new developments in design, AI, and creative technology to drive innovation.

📝 Enhancement Note: While the title is "Lead Graphic Designer," the responsibilities heavily lean into operations management for a creative team. This role requires a blend of strong design acumen and operational oversight, focusing on team performance, workflow efficiency, and cross-functional stakeholder management. The hybrid nature suggests a need for strong remote collaboration and communication skills.

📈 Primary Responsibilities

• Creative Leadership & Team Development: Provide clear creative direction, conduct regular design reviews, and offer constructive feedback to elevate the team's capabilities and maintain a high standard of creative output. Coach, motivate, and develop individual team members to build confidence, ownership, and expertise.

• Workflow & Project Management: Partner with the Traffic Manager to effectively coordinate team priorities, assess capacity, manage deadlines, and streamline the intake and execution of incoming creative work across multiple markets and channels.

• Stakeholder Collaboration & Communication: Serve as the key creative point of contact for the Poland design team, fostering strong relationships with the Global Brand & Design Manager and various internal stakeholders across Marketing, Digital, and local market teams.

• Hands-on Design Contribution: Actively contribute to significant creative projects, applying advanced design skills and exploring emerging trends in design, AI, and creative technology to inform and enhance Kramp's visual communications.

• Brand Consistency & Quality Assurance: Ensure all creative assets adhere to Kramp's brand guidelines, visual identity, and quality standards across all touchpoints and markets.

• Process Improvement: Identify opportunities to optimize design workflows, implement efficient processes, and leverage technology to enhance team productivity and output quality.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative excellence and operational efficiency. The emphasis on "coordinating priorities, capacity, deadlines" and working with a "Traffic Manager" strongly indicates a need for operational planning and execution skills within a creative context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is highly recommended. Equivalent practical experience and a strong portfolio will be considered.

Experience: Minimum of 5-10 years of professional graphic design experience, with a significant portion in a lead, senior, or supervisory role within a creative team. Proven experience managing design projects and teams in a fast-paced, international environment is crucial.

Required Skills:

• Advanced Graphic Design Proficiency: Exceptional portfolio showcasing expertise in typography, layout design, visual hierarchy, imagery selection, and brand identity development.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and potentially After Effects/Premiere Pro for dynamic content.

• Creative Leadership & Coaching: Demonstrated ability to lead, motivate, coach, and develop creative professionals, fostering accountability and high performance.

• Organizational & Prioritization Skills: Strong ability to manage multiple complex projects simultaneously, adapt to changing priorities, and maintain efficiency in a demanding environment.

• English Fluency: Fluent written and spoken English, with excellent communication and presentation skills for engaging with international stakeholders.

• Brand Stewardship: Deep understanding of brand identity principles and the ability to ensure consistent application across diverse marketing and communication channels.

Preferred Skills:

• Creative Technology & AI: Familiarity with emerging creative technologies and AI tools relevant to graphic design and content creation.

• Digital Asset Management (DAM) Systems: Experience working with or managing DAM systems for organized storage and retrieval of creative assets.

• Cross-functional Collaboration: Proven ability to build strong working relationships and collaborate effectively with marketing, digital, and other business departments.

• Understanding of Agricultural Market: Familiarity with the agricultural sector and its specific communication needs and aesthetics.

• Project Management Methodologies: Knowledge of project management frameworks applicable to creative workflows.

📝 Enhancement Note: The requirements emphasize both deep design craft and strong leadership/operational skills. The "5-10 years" experience level suggests a need for candidates who have already navigated complex design challenges and begun developing team leadership capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of Leadership & Team Impact: Include case studies demonstrating your leadership approach, how you've guided and developed design teams, and the resulting improvements in team performance or output quality.

• Brand Identity & Campaign Execution: Present examples of successful brand identity development or campaigns where you played a lead creative role, highlighting your strategic thinking and execution.

• Cross-functional Project Examples: Feature projects that required collaboration with other departments (e.g., Marketing, Digital), illustrating your ability to translate business objectives into creative solutions.

• Process Optimization Examples: If possible, include examples where you identified and implemented process improvements within a design workflow, demonstrating your operational focus.

• Exploration of New Technologies: Showcase any work where you've experimented with or integrated new design tools, AI, or creative technologies.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your experience in designing, documenting, and optimizing creative workflows, including how you’ve managed project intake, resource allocation, and feedback loops.

• Quality Assurance Processes: Detail your methods for ensuring design quality, consistency, and adherence to brand guidelines within a team setting.

• Collaboration Protocols: Outline your approach to fostering effective communication and collaboration within a design team and with external stakeholders.

• Performance Measurement: Be ready to discuss how you’ve measured the effectiveness of creative output and team performance, using relevant metrics.

📝 Enhancement Note: For a Lead Designer role with operational responsibilities, the portfolio needs to go beyond just showcasing individual design work. It must demonstrate leadership, team management, and process efficiency. The emphasis on "exploring new developments in design, AI and creative technology" suggests a forward-thinking approach is valued.

💵 Compensation & Benefits

Salary Range: 8,415 PLN - 10,285 PLN gross per month. This range is based on the provided information and reflects a competitive offering for a Lead Graphic Designer position in Poland, considering the experience level and scope of responsibilities.

Benefits:

• Stable Employment: A secure role within an established and growing international organization.

• Professional Development: Comprehensive onboarding program and ongoing opportunities for continuous learning and skill enhancement.

• Supportive Culture: Access to a collaborative and supportive workplace environment that values teamwork and mutual growth.

• Competitive Compensation: Attractive base salary complemented by an annual bonus tied to Kramp's overall performance.

• Modern Work Tools & Flexibility: Provision of modern tools and flexibility in work arrangements to optimize performance and work-life balance.

• Attractive Social Package: Includes private medical care, a subsidy for a Multisport card, and contributions to a social fund, enhancing overall employee well-being.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility in how these hours are structured, especially given the hybrid work arrangement.

📝 Enhancement Note: The provided salary range is specific and seems competitive for a lead role in Poland. The benefits package is comprehensive, covering professional growth, well-being, and financial incentives, which are attractive for experienced professionals. The mention of "modern tools and flexibility" aligns with the hybrid work model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Kramp operates in the agricultural market, specializing in parts and accessories. The company is heavily invested in E-Business and innovations, aiming to simplify operations for their customers. This context means the design team supports a B2B audience with a focus on efficiency, reliability, and practical solutions.

Company Size: Over 3,500 international colleagues, indicating a large, established organization with global reach. This size suggests structured processes, opportunities for diverse career paths, and a significant market presence.

Founded: While the exact founding date isn't provided, Kramp has a long-standing presence and has grown to be a leading position in its market across Europe. This history implies stability and a deep understanding of its customer base.

Team Structure:

• Brand & Design Team: This is an international team, with the Lead Graphic Designer reporting to the Global Brand & Design Manager. The team includes 5 Graphic Designers based in Poland.

• Reporting & Hierarchy: The Lead Designer will manage the Poland-based design team directly and liaise with the Global Brand & Design Manager. Collaboration with a Traffic Manager is also a key aspect of the operational structure.

• Cross-functional Collaboration: The team actively collaborates internationally with colleagues in Marketing, Digital, and local market teams, requiring strong communication and partnership skills.

Methodology:

• Customer-Centric Approach: Kramp's promise "It's that easy" is central to its culture, suggesting a focus on making processes and customer interactions straightforward and efficient. Design efforts will likely align with this principle.

• Data-Driven & Innovative: The company invests in E-Business and innovations, implying an openness to data-informed decisions and the adoption of new technologies, including AI in creative processes.

• Collaborative & Supportive: The team culture emphasizes working together, continuous improvement, and supporting each other's growth, fostering an environment where ideas can be shared and developed.

Company Website: https://group.kramp.com/en/careers/

📝 Enhancement Note: The company's focus on agriculture, E-Business, and its "It's that easy" slogan provide critical context for the design team's output. Designs will need to be functional, clear, and supportive of business efficiency, rather than purely aesthetic. The international and large-scale nature of Kramp suggests a need for adaptability and understanding of diverse market needs.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior level position, specifically a leadership role within the creative operations sphere. It's a step up from a Senior Designer, requiring the management of a team, strategic input on creative direction, and active participation in workflow optimization. It's a crucial role for bridging the gap between global brand strategy and local creative execution.

Reporting Structure: You will report directly to the Global Brand & Design Manager, acting as their key representative for the Poland design team. You will also manage and mentor a team of 5 Graphic Designers. Close coordination with the Traffic Manager is essential for day-to-day operations.

Operations Impact: The Lead Graphic Designer has a direct impact on the Kramp brand's visual representation across Europe. By ensuring high-quality, consistent, and effective creative assets, this role contributes to brand perception, customer engagement, and ultimately, business objectives across various digital and physical channels. The integration of AI and new technologies also positions this role to drive operational efficiencies and innovation within the design function.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a more senior management role within the Global Brand & Design team, potentially overseeing larger teams or broader creative functions.

• Specialization in Creative Operations: Deepen expertise in managing creative workflows, team development, and leveraging technology for creative efficiency.

• Strategic Brand Contribution: Contribute more significantly to global brand strategy, campaign planning, and the evolution of Kramp's visual identity.

• Cross-functional Mobility: Opportunities to move into related roles within Marketing, Digital, or E-Business management, leveraging acquired operational and strategic skills.

• Industry Exposure: Gain valuable experience working within the agricultural sector and a leading European E-Business player, offering unique industry insights.

📝 Enhancement Note: This role is positioned as a significant step for a designer looking to move into leadership and operations management. The growth potential is tied to expanding leadership responsibilities, strategic involvement, and specialization in creative operations and technology.

🌐 Work Environment

Office Type: The role is advertised as Hybrid, indicating a blend of in-office and remote work. This suggests that Kramp offers modern office facilities designed to support collaboration and focused work, alongside the flexibility of remote workdays.

Office Location(s): The primary advertised location is Stare Miasto, Poland. However, the company also lists Varsseveld and Utrecht in the Netherlands as locations, implying potential for international collaboration and possibly occasional travel or virtual engagement with these teams. The specific hybrid arrangement will likely be defined by local HR policies.

Workspace Context:

• Collaborative Hub: The office environment is designed to facilitate team meetings, brainstorming sessions, and direct interaction with colleagues, fostering a sense of community and shared purpose.

• Technology-Enabled: Expect access to modern design tools, software, and IT infrastructure necessary for high-quality creative production and efficient remote collaboration.

• International Exposure: The workspace context includes regular interaction with a diverse, international team, offering exposure to different cultures and working styles.

Work Schedule: A standard full-time schedule (likely 40 hours per week) with a hybrid arrangement. This allows for flexibility in managing personal and professional commitments while ensuring sufficient in-office time for team collaboration and key meetings. The focus will be on output and achieving objectives rather than strict adherence to hours.

📝 Enhancement Note: The hybrid model is a key feature, signaling a modern approach to work. Candidates should be comfortable with managing their time effectively and collaborating both in-person and remotely. The international dimension suggests a dynamic and engaging work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submit CV and motivation letter. Focus on highlighting leadership experience, team management successes, and your design philosophy.

• Screening Call: A preliminary discussion, likely with the Talent Acquisition Specialist (Patrycja Bąk), to assess your qualifications, motivation, and alignment with the role's core requirements.

• Hiring Manager Interview: An in-depth conversation with the Global Brand & Design Manager to discuss your experience, leadership style, creative direction approach, and operational management of a design team. Be prepared to discuss your portfolio in detail.

• Team/Stakeholder Interviews: Potential interviews with members of the design team, the Traffic Manager, or other key stakeholders to assess cultural fit, collaboration skills, and ability to integrate into the broader organization.

• Portfolio Presentation/Design Challenge: You may be asked to present your portfolio, highlighting specific projects that demonstrate your leadership, creative problem-solving, and operational skills. A practical design challenge related to Kramp's business might also be part of the process.

Portfolio Review Tips:

• Curate for Leadership: Select projects that clearly show your role in leading teams, mentoring designers, and driving creative outcomes. Quantify impact where possible (e.g., "improved team efficiency by X%," "delivered Y campaigns on time").

• Highlight Process & Strategy: For each project, briefly explain the strategic objectives, your creative process, the challenges faced, and how you navigated them, especially concerning team collaboration or workflow.

• Showcase Brand Consistency: Demonstrate your understanding of brand identity and how you ensure consistency across various platforms and markets.

• Include Technical Proficiency: Briefly touch upon your proficiency with Adobe Creative Suite and any experience with newer creative technologies or AI tools.

• Tailor to Kramp: If possible, include a concept piece or a brief analysis related to Kramp's brand or a specific agricultural market challenge to show initiative and understanding.

Challenge Preparation:

• Understand Kramp's Business: Research Kramp's products, services, target audience, and recent marketing campaigns. Familiarize yourself with their brand guidelines and "It's that easy" ethos.

• Prepare for Operational Scenarios: Be ready to discuss how you would manage competing priorities, handle underperforming team members, or implement a new design process.

• Articulate Design Vision: Be prepared to discuss your vision for creative direction and how you would foster innovation within a team.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of both creative and operational leadership capabilities. A strong portfolio that showcases leadership and process management, not just design execution, will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, and InDesign. Proficiency in other Adobe products like After Effects or Premiere Pro may be beneficial for dynamic content.

• Project Management Software: Tools like Asana, Trello, Jira, or similar platforms likely used for task tracking, workflow management, and team coordination.

• Communication Platforms: Microsoft Teams, Slack, or similar for daily team communication, collaboration, and virtual meetings.

• Digital Asset Management (DAM) System: Kramp may utilize a DAM system for organizing, storing, and distributing creative assets; familiarity is a plus.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how design impacts website performance and user engagement is valuable.

• Marketing Performance Dashboards: Familiarity with tools that track the effectiveness of marketing campaigns where design plays a role.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a direct CRM role, understanding how design assets are used within CRM-driven campaigns can be beneficial.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Awareness of how design integrates into automated marketing workflows.

📝 Enhancement Note: The role requires mastery of core design software and strong operational skills with project management and communication tools. Familiarity with DAM systems and an understanding of how design impacts broader marketing and business metrics will be advantageous.

👥 Team Culture & Values

Operations Values:

• Efficiency & Simplicity: Reflecting the company's "It's that easy" motto, the team values clear, efficient processes and straightforward creative solutions that simplify tasks for customers.

• Collaboration & Support: A strong emphasis on teamwork, mutual support, and shared responsibility for achieving collective goals. Open communication and a willingness to help colleagues are key.

• Continuous Improvement: A proactive approach to identifying areas for enhancement in processes, skills, and creative output, embracing learning and adaptation.

• Data-Informed Creativity: While creative, decisions are likely informed by data and performance metrics, ensuring that design efforts are effective and aligned with business objectives.

• Customer Focus: Understanding and addressing the needs of the agricultural market and Kramp's customers is paramount, guiding design decisions to be practical and impactful.

Collaboration Style:

• Cross-functional Integration: The team actively collaborates with Marketing, Digital, and local market teams, requiring strong interpersonal skills and the ability to translate diverse needs into cohesive design strategies.

• Feedback-Driven: An open culture for giving and receiving constructive feedback is essential for team development and quality assurance.

• Knowledge Sharing: Practices that encourage the sharing of best practices, new techniques, and insights among team members, fostering collective growth and innovation.

📝 Enhancement Note: The team's culture is a blend of creative innovation and operational discipline, driven by Kramp's core values. Candidates should demonstrate a collaborative spirit, a commitment to efficiency, and an understanding of how design serves business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Demands: Effectively managing a busy team's workload while maintaining high creative standards and meeting tight deadlines requires strong organizational and prioritization skills.

• Leading a Diverse Team: Motivating and developing a team of five designers, potentially with varying skill sets and experience levels, while fostering a cohesive unit.

• International Stakeholder Management: Navigating communication and creative expectations across different markets and departments, ensuring alignment and managing feedback effectively.

• Integrating New Technologies: Staying abreast of and effectively integrating emerging creative technologies and AI into established workflows without disrupting productivity.

• Maintaining Brand Consistency: Ensuring a unified brand message and visual identity across a wide range of digital and physical touchpoints in diverse European markets.

Learning & Development Opportunities:

• Leadership Training: Formal or informal training in team management, coaching, and performance development.

• Creative Technology Workshops: Opportunities to explore and gain expertise in new design software, AI tools, and digital creative processes.

• Industry Best Practices: Access to resources, conferences, or webinars focused on the latest trends in graphic design, brand management, and creative operations.

• Mentorship: Guidance from the Global Brand & Design Manager and exposure to senior leadership within Kramp.

• Cross-functional Project Experience: Opportunities to work on diverse projects that broaden understanding of Kramp's business operations and marketing strategies.

📝 Enhancement Note: The challenges are typical for a lead role bridging creative and operational functions. The growth opportunities are well-defined, offering a clear path for career advancement within Kramp.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to leading and motivating a creative team. How do you foster a collaborative environment while ensuring accountability?" (Focus on your coaching style, feedback mechanisms, and team-building strategies.)

• "How do you prioritize and manage competing design requests from multiple stakeholders with varying deadlines? Walk us through your process." (Highlight your experience with traffic management, project planning tools, and stakeholder communication.)

• "Imagine a scenario where a key stakeholder is unhappy with a design concept. How would you handle this situation to achieve a positive outcome for both the stakeholder and the brand?" (Demonstrate your problem-solving skills, communication finesse, and ability to find common ground.)

• "How do you stay current with design trends, new technologies, and AI tools? Can you provide an example of how you've integrated new technology into a design workflow?" (Showcase your proactive learning and innovative mindset.) Company & Culture Questions:

• "What do you know about Kramp and our 'It's that easy' philosophy? How would your design leadership embody this principle?" (Research Kramp's business, values, and target audience. Connect your leadership style to their core message.)

• "How do you see the role of design evolving within an agricultural B2B context, especially with the rise of E-Business and AI?" (Show your strategic thinking and understanding of industry trends.)

• "Describe your experience working in international, cross-functional teams. What are the key elements of successful collaboration in such environments?" (Emphasize your communication skills and adaptability.) Portfolio Presentation Strategy:

• Start with Leadership: Begin your portfolio review by outlining your leadership philosophy and providing an overview of your team management experience.

• Structure Case Studies: For each key project, present the challenge, your strategic approach, your specific role (especially leadership aspects), the creative solution, and the impact/results. Quantify outcomes where possible.

• Demonstrate Process: Be ready to walk through your design process, from brief interpretation to final delivery, highlighting problem-solving and collaboration points.

• Highlight Technical Skills: Briefly mention your proficiency with Adobe Creative Suite and any relevant experience with new technologies.

• Engage and Discuss: Treat the presentation as a conversation. Be open to questions and ready to elaborate on your decisions and methodologies.

📝 Enhancement Note: The interview preparation should focus on demonstrating a blend of creative leadership, operational efficiency, and strategic thinking. Candidates need to articulate not just what they designed, but how they led teams and managed processes to achieve those results.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your CV and motivation letter through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of your leadership in design, team management, and process optimization. Tailor your presentation to highlight projects that demonstrate your ability to translate business objectives into impactful creative solutions for a B2B audience, ideally within or relevant to the agricultural/industrial sector.

• Resume Optimization: Update your resume to clearly articulate your experience in creative direction, team leadership, workflow management, and proficiency with Adobe Creative Suite. Use keywords from the job description such as "creative direction," "team leadership," "project management," and "brand identity."

• Interview Preparation: Practice articulating your experience with specific examples, focusing on your leadership approach, problem-solving skills, and operational strategies for managing a design team. Prepare to discuss your understanding of Kramp's business and how your skills align with their "It's that easy" philosophy.

• Company Research: Thoroughly research Kramp's products, services, market position, and recent marketing activities. Understand their brand guidelines and target audience to demonstrate genuine interest and strategic alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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