Lead Designer (B2B Marketing + Brand), London

📍 Job Overview

Job Title: Lead Designer (B2B Marketing + Brand)

Company: HH Global

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Brand Design & Marketing Operations

Date Posted: August 24, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the conceptual development and execution of global brand identity initiatives, driving visual storytelling across B2B marketing channels.

• Act as a primary brand guardian, ensuring creative excellence, consistency, and strategic alignment for all marketing and brand assets.

• Provide creative leadership and mentorship to internal design teams and external agency partners, fostering a culture of innovation.

• Collaborate closely with senior stakeholders to support high-value pitch activities, executive communications, and strategic business projects.

• Drive the evolution of HH Global's visual language, playing a pivotal role in upcoming brand refreshes and market differentiation efforts.

📝 Enhancement Note: This role is positioned as a Lead Designer with a strong emphasis on B2B marketing and brand evolution. The responsibilities indicate a strategic, hands-on design position that requires not only creative execution but also leadership, stakeholder management, and a deep understanding of brand strategy within a global corporate context. The operations aspect comes from managing the consistency and effectiveness of brand assets across various marketing and sales enablement functions.

📈 Primary Responsibilities

• Spearhead the development, launch, and global rollout of HH Global's evolving brand identity, defining and elevating its visual language to reflect ambition and industry leadership.

• Lead creative direction and conceptual development for a wide range of marketing initiatives, including digital campaigns, social media content, website assets, video, thought leadership, events, and internal communications.

• Translate complex business objectives and marketing strategies into compelling and impactful visual narratives and creative solutions that resonate with B2B audiences.

• Develop scalable design frameworks, templates, and systems to ensure brand consistency across all touchpoints while enabling creative flexibility and efficiency.

• Serve as a brand ambassador, promoting adherence to brand guidelines and fostering a culture of creative excellence and continuous improvement across the organization.

• Partner with content, communications, and marketing teams to bring stories and ideas to life through innovative and engaging visual experiences.

• Collaborate with external agencies and internal teams to ensure all creative output meets best-in-class standards and effectively differentiates HH Global in the market.

• Support high-value client pitches, bid activities, and sales enablement efforts through strategic creative ideation and design leadership, contributing to impactful presentations and branded experiences.

• Provide expert guidance on visual storytelling, presentation design, brand application, and creative best practices to internal teams and stakeholders.

• Mentor and provide creative leadership to the wider design team, freelancers, and agency partners, fostering a collaborative and innovative design environment.

📝 Enhancement Note: The responsibilities are extensive and cover the full spectrum of brand design within a B2B marketing context. The emphasis on "marketing activation services" suggests a need for designs that not only look good but also drive measurable business impact, aligning with revenue operations principles. The role requires a blend of strategic thinking, creative execution, and team leadership.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a lead role of this nature. Relevant certifications in design software or brand management would be advantageous.

Experience: 5-10 years of progressive experience in brand design, marketing design, or within creative agency environments, with a proven track record of leading creative projects from concept to execution. Experience in B2B, technology, professional services, or global corporate environments is highly desirable.

Required Skills:

• Exceptional portfolio demonstrating strong conceptual thinking, brand development, and creative excellence across diverse channels and formats, showcasing the design journey from ideation to final output.

• Advanced proficiency in Adobe Creative Cloud suite, including InDesign, Illustrator, and Photoshop.

• Strong presentation design skills, particularly within PowerPoint and Keynote, for creating high-impact executive and client-facing materials.

• Deep understanding of typography, layout, color theory, composition, and visual storytelling principles.

• Proven ability to translate business objectives and marketing strategies into effective creative solutions.

• Experience leading creative projects from concept through to execution, managing timelines and deliverables.

• Strong stakeholder management and communication skills, with confidence in presenting to and engaging with senior leaders.

• Experience in complex, fast-paced, multi-stakeholder environments.

• Meticulous attention to detail and a commitment to high-quality creative output, balancing creativity with commercial objectives.

• Familiarity with design systems and brand governance principles. Preferred Skills:

• Experience in leading or supporting major brand refreshes or rebrands.

• Knowledge of UX, UI, and digital design best practices.

• Understanding of motion graphics, animation, and video storytelling principles.

• Experience designing for digital platforms, websites, and social media channels.

• Knowledge of event, experiential, and environmental design.

• Experience using AI-powered creative tools to enhance efficiency, ideation, and content creation workflows.

• Experience collaborating with offshore design teams.

• Experience supporting high-value pitch, bid, or sales enablement activities.

📝 Enhancement Note: The requirements emphasize a strong foundation in design principles and software, coupled with strategic thinking and leadership capabilities. The mention of AI-powered creative tools suggests a forward-thinking approach to design operations. The portfolio requirement specifically asks for the "design journey," indicating a need to showcase process and strategic thinking, not just final visuals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong design journey, from initial conceptualization and strategy development through to final execution and implementation across various marketing and brand initiatives.

• Evidence of leading creative projects, demonstrating problem-solving skills, strategic thinking, and the ability to translate business objectives into impactful visual solutions.

• Case studies that highlight successful brand development, campaign execution, or brand refresh initiatives, detailing the challenges, your role, the creative process, and measurable outcomes.

• Examples of design systems and brand governance implementation, illustrating how you ensure consistency and scalability across a global brand.

• Demonstrations of expertise in presentation design (PowerPoint/Keynote) and digital design (web, social), with a focus on user experience and engagement. Process Documentation:

• Ability to articulate and document design processes, including briefing, ideation, concept development, stakeholder feedback integration, and final asset delivery.

• Experience in developing and implementing scalable design frameworks and templates that streamline creative workflows and ensure brand consistency.

• Documentation of how brand guidelines are applied and enforced across different marketing channels and touchpoints.

• Evidence of managing creative workflows within complex, fast-paced environments, potentially involving cross-functional teams or external agencies.

📝 Enhancement Note: The portfolio is crucial, and the job description specifies demonstrating the "design journey." This implies a need for candidates to present not just final assets but also the strategic thinking, problem-solving, and process involved in their creation. This aligns with operations' focus on process efficiency and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Designer role with 5-10 years of experience in London, a competitive salary range is estimated between £60,000 - £85,000 per annum. This estimate considers the seniority of the role, the strategic responsibilities, the B2B marketing focus, and the cost of living in London.

Benefits:

• Comprehensive health and wellness programs.

• Generous paid time off and holiday allowance.

• Pension scheme contributions.

• Opportunities for professional development, training, and attending industry conferences.

• Hybrid working model offering flexibility between home and office.

• Access to a global network of colleagues and resources.

• Employee assistance programs and well-being support.

• Potential for involvement in high-profile global projects and brand initiatives.

Working Hours: The role is listed as Full-Time, with an expected commitment of approximately 40 hours per week. The hybrid work arrangement allows for flexibility, with a balance between remote work and office presence in London.

📝 Enhancement Note: Salary is an estimate based on typical Lead Designer roles in London with similar responsibilities and experience. Actual compensation will depend on the candidate's specific qualifications, experience, and negotiation. The benefits package is inferred from standard offerings for a global company of HH Global's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Activation Services, Advertising & Marketing. HH Global operates in the B2B marketing services sector, focusing on connecting brands with their customers through responsible and sustainable marketing execution at scale. This industry is characterized by a need for innovative, data-driven, and efficient campaign management.

Company Size: HH Global is a large global organization with over 4,000 employees across more than 55 countries. This scale implies a structured environment with established processes, but also opportunities for significant impact due to the breadth of operations.

Founded: While the founding date is not provided, HH Global's significant global presence suggests a company with a substantial history and established market position, likely evolving from a smaller agency to a comprehensive marketing activation partner.

Team Structure:

• The Lead Designer will be part of the Brand Creative team, working closely with the Global Marketing function.

• This role reports to the Head of Brand Creative and collaborates with the Global Head of Marketing.

• The team likely includes other designers, content creators, and marketing specialists, with potential for managing freelancers and agency partners.

• Cross-functional collaboration is essential, involving teams across marketing, communications, sales, and potentially client-facing account management. Methodology:

• Data-driven insights are likely used to inform creative strategies and measure campaign effectiveness, aligning with marketing operations principles.

• Workflow planning and optimization are key, especially in managing global brand consistency and creative output efficiently.

• Automation and efficiency practices are encouraged, particularly with the mention of AI-powered creative tools.

Company Website: https://www.hhglobal.com/

📝 Enhancement Note: Understanding HH Global's position as a "responsible marketing activation partner" is key. This suggests a focus on sustainability and ethical practices, which may influence creative output and brand messaging. The global scale means the role has significant reach and potential for impact on a large client base.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the Brand Creative function, often referred to as a Lead or Senior Designer. It involves not only executing design but also providing strategic direction, creative leadership, and mentorship. The scope extends to shaping the company's visual identity and influencing marketing strategy.

Reporting Structure: The Lead Designer reports to the Head of Brand Creative and collaborates closely with the Global Head of Marketing. This positions the role at a strategic intersection, bridging creative execution with broader marketing objectives and executive leadership.

Operations Impact: The Lead Designer's work directly impacts HH Global's market presence, client perception, and sales enablement efforts. By elevating the brand's visual identity and creating impactful marketing materials, this role contributes to lead generation, brand recognition, and ultimately, revenue growth. The focus on "measurable impact" and "responsible marketing activation" underscores the operational significance of design in achieving business goals.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Director role or manage larger creative teams as the company expands its marketing and brand initiatives.

• Strategic Influence: Opportunity to deepen involvement in brand strategy, marketing campaign planning, and executive-level decision-making related to brand positioning.

• Skill Specialization: Deepen expertise in specific areas such as digital design, motion graphics, AI-driven creative processes, or brand system development.

• Global Project Exposure: Gain experience working on high-profile, international brand projects and collaborating with diverse global teams.

• Mentorship: Develop leadership and coaching skills by guiding and developing junior designers and external creative resources.

📝 Enhancement Note: The career path for a Lead Designer in a global organization like HH Global offers significant opportunities for both creative and leadership growth. The role is positioned to influence core business functions, making it a strategic and impactful position within the GTM operations.

🌐 Work Environment

Office Type: The role is described as a "blended / hybrid role based between Home and our office in Bishopsgate." This indicates a modern work environment that balances remote flexibility with in-office collaboration.

Office Location(s): The primary office location is Bishopsgate, London. This central London location is accessible via public transport and is situated in a vibrant business district.

Workspace Context:

• Collaborative Environment: The hybrid model suggests opportunities for focused individual work at home and collaborative brainstorming, team meetings, and client interactions in the office.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud), presentation tools (PowerPoint, Keynote), and potentially advanced collaboration platforms. The mention of AI-powered creative tools suggests an investment in cutting-edge technology.

• Team Interaction: Regular interaction with the Brand Creative team, Global Marketing function, and potentially other departments, fostering a dynamic and cross-functional work atmosphere.

Work Schedule: A standard 40-hour work week is expected, with the flexibility afforded by the hybrid arrangement. The nature of creative roles may sometimes require ad-hoc adjustments to meet project deadlines, particularly around major campaign launches or pitch deadlines.

📝 Enhancement Note: The hybrid nature of the role is a significant factor, offering a balance sought by many professionals. The London office location suggests a professional and well-connected workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the recruitment team to assess basic qualifications and creative alignment.

• Portfolio Presentation & Interview: A dedicated session where you will present your portfolio to the hiring manager and potentially other key stakeholders. This will involve discussing your design journey, conceptual thinking, problem-solving approaches, and how you've driven impact in previous roles. Be prepared to articulate your process for brand evolution and creative leadership.

• Skills-Based Assessment: You may be given a design challenge or a case study related to B2B marketing or brand identity to assess your practical skills, strategic thinking, and ability to work under pressure.

• Team/Stakeholder Interviews: Meetings with other members of the Brand Creative team, Global Marketing, or senior leaders to evaluate cultural fit, collaboration style, and strategic alignment.

• Final Interview: Potentially with a more senior executive to discuss your overall fit, long-term vision, and alignment with HH Global's strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in B2B marketing, brand identity development, and creative leadership. Prioritize work that demonstrates your ability to drive measurable impact.

• Showcase the Journey: For each project, clearly articulate the brief, your strategic approach, the conceptual thinking, the design process, and the final outcome. Use visuals to illustrate key stages and decisions.

• Quantify Impact: Where possible, include metrics or specific results that demonstrate the effectiveness of your designs (e.g., increased engagement, improved brand perception, successful pitch outcomes).

• Tailor to HH Global: Highlight projects that align with HH Global's industry (marketing activation, B2B) and values (responsibility, innovation). If you have experience with brand refreshes or global rollouts, emphasize these.

• Prepare Your Narrative: Be ready to speak confidently and articulately about your work, your design philosophy, and your understanding of HH Global's brand challenges and opportunities.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge, focusing on the business objectives and target audience.

• Strategic Thinking: Develop a clear strategy before diving into execution. Consider how your design will address the core problem and align with brand principles.

• Process-Oriented: Demonstrate your design process. Even if it's a short exercise, show your thinking and problem-solving approach.

• Presentation: Practice presenting your solution concisely and effectively, highlighting key design decisions and their rationale.

📝 Enhancement Note: The interview process emphasizes a strong portfolio presentation, practical application through potential challenges, and strategic alignment with the company's goals. Candidates should be prepared to demonstrate not just creative skill but also strategic thinking and leadership potential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in InDesign, Illustrator, and Photoshop for graphic design, layout, and asset creation.

• Presentation Software: Advanced skills in PowerPoint and Keynote are required for creating high-impact pitch decks and executive communications.

• Motion Graphics/Video: Experience with After Effects is noted, suggesting a need for skills in motion graphics, animation, and video storytelling for digital and campaign assets.

Analytics & Reporting:

• While not explicitly listed as design tools, an understanding of how design impacts engagement metrics on digital platforms (websites, social media) is implied. Familiarity with analytics platforms (e.g., Google Analytics) to understand user behavior and design effectiveness could be beneficial. CRM & Automation:

• AI-Powered Creative Tools: Explicitly mentioned as a desirable skill, indicating a forward-thinking approach to design operations and a need for candidates to be adaptable to new technologies that enhance efficiency and ideation.

• Design Systems & Brand Governance Tools: Experience with or understanding of tools and methodologies for managing design systems and ensuring brand consistency globally is crucial.

📝 Enhancement Note: The technology stack focuses heavily on core design software, presentation tools, and an emerging interest in AI for creative workflows. Proficiency here is non-negotiable, and a willingness to adopt new technologies is a plus.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, innovative, and impactful design work that elevates the HH Global brand.

• Brand Stewardship: Acting as a guardian of the brand, ensuring consistency, integrity, and effective representation across all communications.

• Collaboration & Mentorship: Fostering a supportive team environment where knowledge is shared, feedback is constructive, and collective growth is prioritized.

• Strategic Partnership: Working closely with marketing and business leaders to align creative output with strategic objectives and drive measurable business impact.

• Innovation & Adaptability: Embracing new technologies, design approaches, and methodologies to stay ahead of industry trends and enhance efficiency.

• Responsibility & Sustainability: Aligning creative output with HH Global's commitment to responsible marketing activation and sustainable practices.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing, content, communications, and potentially sales teams to ensure cohesive brand messaging and campaign execution.

• Proactive Engagement: Acting as a trusted advisor, clients and stakeholders should seek input early in the creative process, rather than as a final review.

• Feedback & Iteration: An open and constructive approach to receiving and giving feedback, facilitating iterative design improvements.

• Knowledge Sharing: Actively sharing insights, best practices, and inspiration within the design team and across relevant departments.

📝 Enhancement Note: HH Global emphasizes "responsible marketing activation," suggesting that their values extend beyond aesthetics to include ethical considerations and sustainability. The collaborative style is expected to be proactive and integrated, reflecting a mature operational approach to brand management.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: Ensuring the brand identity is consistently applied across diverse global markets while allowing for necessary regional adaptations.

• Driving Brand Evolution: Leading and executing a significant brand refresh that resonates with target audiences and differentiates HH Global in a competitive market.

• Managing Stakeholder Expectations: Navigating the needs and feedback of multiple senior stakeholders across different departments, ensuring alignment and timely approvals.

• Integrating New Technologies: Effectively adopting and leveraging AI-powered creative tools and other emerging technologies to enhance workflows and creative output.

• Measuring Design Impact: Demonstrating the tangible business impact and ROI of design initiatives in a B2B context, which can be more nuanced than in B2C.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like motion graphics, advanced digital design, or UX/UI principles.

• Brand Strategy & Management: Gaining exposure to higher-level brand strategy, positioning, and governance through involvement in major brand initiatives.

• Leadership & Mentorship: Developing leadership skills through managing projects, mentoring junior designers, and potentially leading creative teams.

• Industry Trends: Staying abreast of emerging trends in B2B marketing, design technology (including AI), and sustainable marketing practices through conferences, workshops, and internal learning sessions.

• Global Project Exposure: Gaining valuable experience working on large-scale, international projects that offer broad exposure to different markets and business challenges.

📝 Enhancement Note: The challenges highlight the strategic and operational complexities of managing a global brand. The growth opportunities are geared towards developing both creative and leadership capabilities within a dynamic corporate environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading a brand refresh. What were the key considerations, challenges, and outcomes?" (Focus on strategic planning, stakeholder management, and measurable results.)

• "How do you ensure creative consistency across multiple global markets and diverse marketing channels while still allowing for creative expression?" (Highlight your understanding of design systems, brand guidelines, and scalable frameworks.)

• "Walk us through a high-value pitch or sales enablement project where your design significantly contributed to the outcome. What was your role, your approach, and the impact?" (Emphasize your ability to translate business needs into compelling visual solutions.)

• "How do you approach balancing creative vision with commercial objectives and client needs in a B2B context?" (Demonstrate your understanding of ROI and business impact.) Company & Culture Questions:

• "Based on your understanding of HH Global, what opportunities do you see for evolving our brand identity and visual storytelling?" (Show your research and strategic thinking about the company's brand challenges.)

• "How would you foster a culture of creative excellence and collaboration within the Brand Creative team and with other departments?" (Discuss your leadership and mentorship style.)

• "What does 'responsible marketing activation' mean to you from a design perspective?" (Connect your work to the company's core values.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly present the problem, your solution, your role, the process, and the results. Use a consistent format.

• Highlight the 'Why': Explain the strategic rationale behind your design choices. Don't just show what you did, explain why you did it.

• Showcase Leadership: If possible, point to instances where you led projects, mentored others, or influenced strategic decisions.

• Be Ready for Technical Questions: Be prepared to discuss your proficiency with specific software and your understanding of design systems and digital best practices.

• Engage and Interact: Treat it as a conversation. Be enthusiastic, ask clarifying questions, and be open to feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, creative leadership, and a deep understanding of how design drives business objectives in a B2B environment. The portfolio presentation is a critical component, requiring a narrative that highlights process, strategy, and impact.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided link on the Dayforce platform.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating B2B marketing, brand identity development, and creative leadership. Prioritize case studies that showcase your design journey, strategic thinking, and measurable impact.

• Resume Optimization: Tailor your resume to highlight relevant experience in brand design, marketing operations, cross-functional collaboration, and leadership. Use keywords from the job description such as "brand evolution," "creative leadership," "B2B marketing," and "stakeholder management."

• Interview Preparation: Practice articulating your design process, strategic approach to brand challenges, and experience with presentation design and creative leadership. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research HH Global's current brand, services, and market positioning. Understand their commitment to "responsible marketing activation" and identify potential areas where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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