Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-Time

Category: Brand & Creative Operations

Date Posted: May 04, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and evolution of BJAK's visual identity, ensuring brand consistency across all marketing and product touchpoints.

• Develop and maintain a robust brand system that supports diverse audiences, from consumers to partners.

• Drive the execution of high-quality brand materials, balancing long-term brand growth with immediate business needs.

• Collaborate extensively with cross-functional teams including marketing, content, product, and performance to deliver cohesive brand experiences.

• Contribute strategic and creative input to the overall brand direction, reporting directly to the Creative Manager.

📝 Enhancement Note: This role is positioned as a Lead Brand Designer, implying a significant level of autonomy and strategic input. The emphasis on evolving the brand system and contributing to overall brand direction suggests a need for strong conceptual thinking and leadership within the design function, rather than solely execution. The integration of AI tools also indicates a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Conceptualize and execute engaging, high-quality brand materials that effectively communicate BJAK's visual identity and value proposition.

• Architect and refine BJAK’s comprehensive brand system, establishing clear guidelines and ensuring meticulous consistency across all digital and physical touchpoints.

• Foster strong collaborative relationships with marketing, content, product, and performance teams, translating strategic objectives into compelling visual narratives.

• Design adaptable brand expressions tailored to specific audiences, including consumers, business partners, and internal stakeholders, ensuring resonance and impact.

• Uphold and enhance BJAK’s brand guidelines, championing exceptional craft and visual integrity across all design outputs.

• Deliver design solutions with speed and precision, adeptly managing multiple projects and iterations to meet both strategic brand objectives and urgent business requirements.

• Provide creative leadership and strategic insights to the Creative Manager, actively participating in shaping the overarching brand strategy and direction.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand development and hands-on execution, typical of a lead role in a fast-paced environment. The requirement to design for diverse audiences and support immediate business needs points to a dynamic and results-oriented brand operations function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for a Lead Brand Designer role. Equivalent practical experience with a strong portfolio will also be considered.

Experience: Minimum of 5 years of progressive experience in brand design, graphic design, or a closely related creative field, with a demonstrated track record of leading brand initiatives and delivering impactful visual solutions.

Required Skills:

• Exceptional understanding of brand identity principles, visual systems, and brand storytelling techniques.

• Proven ability to translate strategic concepts into compelling and consistent visual assets.

• Advanced proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design and prototyping.

• Expertise in motion design tools such as Adobe After Effects and Adobe Premiere Pro for creating dynamic visual content.

• Strong aptitude for cross-functional collaboration, effectively partnering with diverse teams to achieve unified brand experiences.

• Demonstrated experience in maintaining and evolving brand guidelines to ensure consistency and quality.

Preferred Skills:

• Experience within performance marketing environments or fast-paced startup organizations, demonstrating adaptability and a results-driven approach.

• Foundational skills in motion graphics, basic VFX, sound editing, or related multimedia production.

• Familiarity with design systems, template creation, and effective brand library management.

• Experience or keen interest in leveraging AI tools to enhance design workflows and optimize creative output.

📝 Enhancement Note: The requirement for proficiency in specific design software and motion tools, alongside an interest in AI, indicates a modern and technically adept design operations approach. The preference for startup experience suggests a need for agility and a proactive mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional brand design work, with a strong emphasis on visual identity development and brand storytelling.

• Evidence of creating and evolving brand systems, demonstrating an understanding of consistency, scalability, and application across various media.

• Case studies detailing the design process from concept to execution, highlighting problem-solving, strategic thinking, and the impact of design decisions on business objectives.

• Examples of high-quality execution across diverse brand materials, including digital assets, marketing collateral, and potentially product interfaces.

Process Documentation:

• Examples of how brand guidelines were developed, implemented, and maintained to ensure consistent brand expression.

• Documentation or case studies illustrating the collaborative process with marketing, product, and other cross-functional teams to achieve cohesive brand experiences.

• Demonstrations of workflow efficiency, particularly in managing multiple design iterations and meeting tight project timelines.

• Evidence of adapting brand expression for different audiences and campaign objectives.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct evidence of the candidate's ability to execute and lead brand design initiatives. Emphasis on process, consistency, and cross-functional collaboration within portfolio pieces will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in Malaysia, an estimated annual salary range would be RM 90,000 - RM 150,000. This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO) policy, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to cutting-edge design tools and technology, including AI-powered design software.

• A collaborative and flat organizational structure that encourages innovation and direct contribution.

• Potential for performance-based bonuses or incentives.

• Employee assistance program (EAP) for well-being support.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week, typically Monday to Friday. However, a results-oriented environment may require flexibility to meet project deadlines and business needs.

📝 Enhancement Note: Salary estimation is based on typical compensation for lead-level design roles in Malaysia, considering the company's industry and the role's responsibilities. Benefits are inferred based on standard offerings for full-time positions in tech-forward companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology and insurance platform sector, focusing on digitizing and enhancing the insurance industry through superior application platforms. They are also expanding into new use cases driven by AI. This industry context implies a fast-paced, innovative, and data-driven environment.

Company Size: BJAK is a growing organization, likely falling into the medium to large enterprise category given its established presence in Southeast Asia and expansion plans. This size suggests a structured yet agile operational framework, offering opportunities for impact and advancement.

Founded: BJAK was founded with a mission to create successful businesses and contribute positively to society through efficiency. The development of the first and leading insurance platform in Southeast Asia highlights a history of innovation and market leadership.

Team Structure:

• The design team likely operates within a flat organizational structure, fostering direct communication and collaboration.

• The Lead Brand Designer reports directly to the Creative Manager, indicating a clear reporting line for creative leadership and strategic oversight.

Methodology:

• A strong emphasis on engineering and product excellence guides the company's operational ethos.

• The brand design function is expected to be hands-on, contributing directly to the company's mission through impactful visual communication.

• An iterative and agile approach to design, supporting both long-term brand growth and immediate business needs, is implied.

• Curiosity about design trends, motion, and emerging AI tools suggests a culture that embraces innovation and continuous learning.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by a flat hierarchy, a focus on excellence, and a mission-driven approach. The integration of AI and a global outlook suggests an innovative and forward-thinking workplace.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Lead level within the Brand Design function. It signifies a senior position with significant responsibility for strategic direction, creative execution, and team collaboration. The Lead Brand Designer is expected to influence the visual identity of the company and mentor junior designers if applicable.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This provides a clear line of communication for strategic alignment, performance feedback, and career development discussions.

Operations Impact: The Lead Brand Designer's work directly impacts BJAK's brand perception, customer acquisition, and market positioning. By ensuring a consistent and compelling visual identity across all touchpoints, they contribute to building brand trust, driving engagement, and ultimately supporting business growth. Their role is crucial in translating the company's mission and product value into visually resonant experiences.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of brand design, such as motion graphics, UI/UX for brand applications, or AI-driven design tools.

• Leadership Development: Progress into a Creative Manager or Head of Design role, taking on greater strategic oversight and team management responsibilities.

• Cross-Functional Advancement: Transition into broader marketing or product roles where strong visual and strategic skills are transferable.

• Industry Exposure: Engage with industry conferences and learning opportunities to stay abreast of design trends, technology advancements, and best practices in brand management.

📝 Enhancement Note: The "Lead" title suggests a clear path for career progression, either within design leadership or into more strategic marketing roles, supported by the company's growth and focus on innovation.

🌐 Work Environment

Office Type: The role is based in Bandar Utama, Petaling Jaya, Selangor, Malaysia, indicating an on-site work arrangement. This suggests a physical office environment designed for collaboration and focused work.

Office Location(s): The primary office location is within Bandar Utama, Petaling Jaya, a well-established commercial and residential hub in Selangor, offering accessibility and a vibrant working locale.

Workspace Context:

• The workspace is likely designed to foster collaboration, with open areas for team interaction and dedicated spaces for focused design work.

• Access to up-to-date design software, hardware, and potentially emerging AI tools will be provided to support creative output.

• Opportunities for direct interaction with the Creative Manager, marketing teams, product developers, and performance specialists will be readily available.

Work Schedule: A standard 40-hour work week is anticipated, typically Monday through Friday. However, in a fast-paced environment like BJAK, flexibility may be required to meet project deadlines and campaign schedules, ensuring continuous support for business objectives.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration and team synergy, common in creative and product-focused organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and creative output.

• Creative Assessment: A potential design challenge or case study presentation focusing on brand strategy, visual identity development, and problem-solving relevant to BJAK's context. This may involve adapting existing brand elements or proposing new visual concepts.

• Team/Manager Interviews: Discussions with the Creative Manager and potentially other key stakeholders (e.g., Marketing Lead, Product Manager) to evaluate creative vision, collaboration skills, and cultural fit.

• Final Round: May involve a presentation of your portfolio and approach to brand design challenges, focusing on strategic thinking, execution quality, and potential impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your brand storytelling, visual systems thinking, and ability to deliver high-quality, consistent brand experiences. Prioritize work that aligns with BJAK's industry and mission.

• Showcase Process: For selected case studies, clearly articulate your design process, from initial brief and research to concept development, iteration, and final execution. Highlight how you translated strategy into visuals and the impact of your design.

• Highlight Tool Proficiency: Explicitly mention and, where possible, demonstrate your skills with Adobe Creative Suite, Figma, and motion tools (After Effects, Premiere Pro). If you have examples using AI in design, be prepared to discuss them.

• Emphasize Collaboration: If possible, include projects where you collaborated with cross-functional teams, showcasing your ability to integrate feedback and work towards shared goals.

• Tailor to BJAK: Research BJAK's current brand identity and market position. Be prepared to discuss how your skills and experience can contribute to their visual evolution and brand objectives.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK's existing brand identity, mission, target audiences, and market presence.

• Practice Problem-Solving: Anticipate design challenges related to brand consistency, creating assets for diverse platforms, or evolving a brand for a tech/AI-focused company.

• Develop Presentation Skills: Practice articulating your design rationale, process, and the business impact of your work concisely and persuasively. Be ready to answer questions about your creative choices and strategic approach.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio and a demonstrated understanding of brand strategy and execution, especially within the context of a tech-driven company.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including Photoshop, Illustrator, and InDesign for creating marketing collateral, visual assets, and brand materials.

• Figma: Crucial for collaborative design, prototyping, and maintaining design systems, enabling efficient teamwork and iteration.

• Motion Design Tools: Adobe After Effects and Premiere Pro are required for creating engaging animations, video content, and dynamic brand assets.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as requirements for this design role, but an understanding of how marketing automation platforms utilize brand assets can be advantageous.

📝 Enhancement Note: The specified tools are standard for high-level brand design roles, with a particular emphasis on motion graphics and collaborative design platforms. The mention of AI tools suggests a forward-looking approach to the design technology stack.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high-quality craft and continuous improvement in all design outputs.

• Collaboration: A strong emphasis on cross-functional teamwork to create cohesive brand experiences.

• Innovation: Curiosity and a willingness to explore new design trends, technologies, and AI tools to enhance creative workflows.

• Ownership: Taking responsibility for one's work, driving projects to completion, and caring deeply about the impact of design.

• Efficiency: The ability to deliver thoughtful and fast design work that supports both long-term brand growth and immediate business needs.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, content, product, and performance teams to ensure brand consistency and strategic alignment.

• Feedback-Driven: Open to constructive criticism and iterative feedback to refine designs and achieve optimal results.

• Knowledge Sharing: Contributing to a culture where design insights, best practices, and new discoveries (especially regarding AI) are shared among team members and stakeholders.

📝 Enhancement Note: The values emphasize a blend of creative excellence, collaborative spirit, and a results-oriented mindset, typical of successful teams in the tech and digital product space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering fast, thoughtful design work that supports both long-term brand growth and immediate business needs requires excellent time management and prioritization skills.

• Evolving Brand System: Continuously shaping and refining BJAK's brand system to ensure consistency across diverse and rapidly evolving marketing and product surfaces.

• Integrating AI: Effectively incorporating AI tools into design workflows to enhance efficiency and creativity, while maintaining brand integrity and quality.

• Diverse Audience Needs: Designing for varied audiences (consumers, partners, internal teams) requires adaptability and a deep understanding of different communication strategies.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new design software, motion graphics techniques, and AI-powered design tools.

• Brand Strategy Development: Participating in higher-level strategic discussions about brand positioning, messaging, and future brand direction.

• Cross-Functional Exposure: Gaining deeper insights into marketing, product development, and performance optimization, which can inform design decisions and career growth.

• Industry Trend Monitoring: Staying at the forefront of design trends, emerging technologies, and best practices within the tech and insurance industries.

📝 Enhancement Note: The challenges are framed as opportunities for growth, encouraging candidates to demonstrate problem-solving skills and a proactive approach to learning and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand system. What was your process, and what was the outcome?" (Focus on process, strategic thinking, and measurable impact.)

• "How do you ensure brand consistency across multiple platforms and for different audience segments?" (Highlight your understanding of brand guidelines, adaptability, and stakeholder communication.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its position in the Southeast Asian market?" (Show you've researched the company and understand its impact.)

• "How do you approach collaboration with non-design teams like marketing or product development?" (Emphasize your communication skills and ability to translate design concepts for different stakeholders.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a clear story for each project, starting with the challenge, your approach, your role, the execution, and the results.

• Quantify Where Possible: If you have metrics on engagement, conversion, or brand recognition related to your design work, present them clearly.

• Demonstrate Process and Tools: Be ready to walk through your design process, highlighting the tools you used (especially Figma, Adobe Suite, After Effects) and how they contributed to the final outcome.

• Tailor to BJAK: Select projects that resonate with BJAK's industry, target audience, and potential brand challenges. Be prepared to discuss how your past work relates to the needs of this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, collaborative capability, technical proficiency with relevant tools, and a keen understanding of BJAK's business and market.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work in brand identity, visual systems, and storytelling. Prioritize projects that demonstrate consistency, high-quality execution, and impact across diverse media. Include case studies detailing your process and the strategic rationale behind your design decisions.

• Tailor Your Resume: Highlight your 5+ years of experience in brand and graphic design, emphasizing skills in Adobe Creative Suite, Figma, and motion graphics. Clearly articulate your experience with evolving brand systems, cross-functional collaboration, and any experience with performance marketing or AI tools.

• Prepare for a Design Challenge: Be ready to demonstrate your creative problem-solving skills and ability to translate strategy into compelling visuals. Practice presenting your portfolio and design process concisely and persuasively.

• Research BJAK: Thoroughly understand BJAK's mission, industry, target audience, and current brand presence. Prepare thoughtful questions about their brand direction, design challenges, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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