Lead, AI Creative Designer

📍 Job Overview

Job Title: Lead, AI Creative Designer

Company: First Abu Dhabi Bank (FAB)

Location: Abu Dhabi, United Arab Emirates

Job Type: Full-time

Category: Marketing Operations / Creative Technology

Date Posted: 2026-10-02

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the integration and advancement of Generative AI (GenAI) creative capabilities within the marketing function, focusing on enhancing campaign asset production and digital creative delivery.

• Bridge the gap between marketing requirements and the Engage Studio's product roadmap, translating creative needs into actionable product inputs and prioritized feedback.

• Champion the adoption of GenAI tools for creative concept generation, refinement, and scalable asset production, ensuring brand compliance, quality, and accessibility standards are met.

• Collaborate cross-functionally with Marketing, Brand, AI Hub, Technology, and external agencies to drive continuous improvement in creative workflows and user enablement.

📝 Enhancement Note: The title "Lead, AI Creative Designer" and the emphasis on "GenAI Creative capability" and "Engage Studio" strongly suggest a role focused on the operationalization of AI within creative marketing processes. This is a hybrid role blending hands-on design expertise with product feedback and user enablement, indicative of a growing trend in Marketing Operations and Creative Technology.

📈 Primary Responsibilities

• Hands-on creation and critical assessment of campaign assets, digital layouts, channel creatives, banners, and visual variants, leveraging advanced graphic design skills.

• Utilize and refine Engage Studio's GenAI Creative capabilities to generate, iterate, and evaluate creative concepts and layout options, ensuring alignment with campaign objectives.

• Ensure all creative outputs adhere strictly to FAB brand guidelines, campaign-specific requirements, global accessibility standards (e.g., WCAG), and stringent quality assurance benchmarks.

• Provide practical, user-centric feedback on Engage Studio's usability, design controls, templates, brand governance features, and overall creative workflow to inform product development and roadmap prioritization.

• Develop and maintain reusable creative assets, prompt libraries, and channel-specific templates to streamline campaign production and promote asset reuse across the organization.

• Conduct quality assurance reviews of creative assets prior to business sign-off, verifying visual appeal, layout integrity, formatting, image usage, accessibility, brand consistency, and adherence to campaign briefs.

• Actively guide and enable Marketing users on the effective utilization of Engage Studio for asset adaptation and campaign creative production, fostering a culture of self-sufficiency and best practice.

• Assess emerging GenAI technologies and creative tools for their potential application within FAB Marketing, recommending controlled adoption strategies where appropriate and beneficial.

• Collaborate with Marketing, Brand, Product Owners, and AI Hub stakeholders to troubleshoot creative delivery issues, enhance user adoption, and ensure seamless integration of GenAI tools.

• Document user feedback, identify recurring pain points, and capture delivery learnings to contribute to backlog prioritization and drive iterative improvements in the Engage Studio platform.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on creative execution and strategic product feedback. The emphasis on "Engage Studio," "GenAI Creative capability," and "roadmap" points to a role that is not just executing creative but actively shaping the tools and processes used for creative production at scale. This requires a blend of creative acumen and operational thinking.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, Digital Media, Marketing, or a closely related discipline. Equivalent professional experience will be considered as a strong alternative.

• Professional certifications in advanced graphic design software, digital marketing strategies, accessibility standards, UX/UI principles, or GenAI-powered creative tools are highly advantageous. Experience:

• Minimum of 5-10 years of hands-on experience in graphic design and the production of multi-channel campaign assets within a robust brand-led environment.

• Proven track record of translating complex business and creative requirements into functional templates, optimized workflows, effective test scenarios, or actionable product improvement inputs.

• Demonstrated practical experience utilizing GenAI-enabled creative tools (e.g., Adobe Firefly, Midjourney, Stable Diffusion, DALL-E) for generating, refining, and evaluating visual concepts and layout options.

• Solid experience in applying and enforcing brand standards, accessibility requirements (e.g., WCAG 2.1 AA), quality assurance protocols, and multi-stage approval controls to all creative outputs.

• Demonstrated success in collaborating effectively with diverse stakeholders including Marketing teams, Brand guardians, external agencies, product management, technology teams, and governance/compliance functions.

• Experience within the banking, financial services, or another highly regulated industry is a significant advantage, demonstrating an understanding of compliance and risk management in creative production. Required Skills:

• Advanced proficiency in core graphic design principles, including visual composition, typography, layout design, image selection, and adaptation across various digital and print formats.

• Strong working knowledge of prompt design techniques, template creation methodologies, creative automation principles, asset reuse strategies, and the critical evaluation of GenAI-generated outputs.

• Exceptional stakeholder management, interpersonal communication, facilitation, problem-solving, and prioritization skills, with the ability to manage multiple projects concurrently.

• Adept at balancing competing demands for creative quality, production speed, scalability, brand compliance, accessibility, and responsible AI usage.

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital asset management (DAM) systems. Preferred Skills:

• Experience with specific MarTech platforms related to campaign management, content management, or digital asset management.

• Familiarity with UX/UI design principles and their application to digital creative assets.

• Understanding of A/B testing methodologies for creative optimization.

• Knowledge of data governance and information security best practices within a financial institution.

• Experience in training or enabling end-users on new creative tools or platforms.

📝 Enhancement Note: The experience requirement of 5-10 years, coupled with the "Lead" title, indicates a mid-to-senior level role demanding both technical design skills and strategic operational influence. The emphasis on GenAI tools and "Engage Studio" suggests a need for candidates who are not only designers but also early adopters and advocates for AI in creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 complex projects demonstrating hands-on graphic design expertise, particularly in multi-channel campaign asset creation and adaptation.

• Specific examples within the portfolio should highlight the use of AI or automation tools in the creative process, detailing the impact on efficiency, quality, or scale.

• Include case studies that illustrate the translation of creative requirements into functional templates, optimized workflows, or product improvement suggestions, showcasing problem-solving capabilities.

• Demonstrate successful application of brand guidelines, accessibility standards, and quality assurance processes in final creative outputs, with clear evidence of adherence to approval criteria.

• Portfolio submissions should ideally include examples of digital layouts, channel creatives, banners, and visual variants for diverse marketing campaigns. Process Documentation:

• Candidates should be prepared to discuss their personal methodologies for workflow design and optimization, particularly in the context of creative production and asset management.

• Expect questions regarding experience with implementing and automating creative processes, including the use of templates, asset libraries, and digital tools.

• Be ready to articulate how you measure and analyze the performance and efficiency of creative processes, linking outcomes to business objectives and quality standards.

📝 Enhancement Note: For a "Lead" role involving AI and creative technology, a portfolio demonstrating practical application of GenAI in design, along with process optimization examples, is crucial. This goes beyond just showcasing visual work to proving an understanding of scalable creative operations.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Lead AI Creative Designer role in Abu Dhabi, with 5-10 years of experience in a regulated industry like banking, the estimated annual salary range is AED 250,000 - AED 350,000 (approximately USD 68,000 - USD 95,000). This range accounts for the specialized nature of AI creative skills, leadership responsibilities, and the cost of living in Abu Dhabi. Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Generous paid time off (annual leave, public holidays) in line with UAE labor law.

• Retirement savings plan or end-of-service benefits as per UAE regulations.

• Opportunities for professional development, including training, workshops, and conference attendance related to AI, creative design, and marketing technology.

• Access to employee wellness programs and initiatives.

• Potential for performance-based bonuses and incentives.

• Employee discounts on FAB banking products and services. Working Hours:

• Standard full-time working hours are typically 40 hours per week, usually spread over 5 days (e.g., Monday to Friday). While the role is on-site, there may be a degree of flexibility offered, contingent on business needs and team agreements, particularly for focused design work or critical project deadlines.

📝 Enhancement Note: Salary estimation is based on market data for similar roles in the UAE financial sector, considering the specialized AI component and leadership aspect. Benefits are standard for large financial institutions in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking and Financial Services. FAB operates in a highly regulated environment, emphasizing security, compliance, and trust. The recent focus on "AI Hub Innovations" suggests a strategic push towards leveraging cutting-edge technology to maintain a competitive edge.

Company Size: First Abu Dhabi Bank is the largest bank in the UAE and one of the world's largest financial institutions, with a significant global presence. This implies a large, structured organization with established processes and a commitment to innovation.

Founded: While the exact founding date of FAB as a merged entity is more recent, its constituent banks have long histories, contributing to a culture that balances tradition with forward-thinking initiatives. The emphasis on "innovation" and "shaping the future of banking" indicates a dynamic internal culture.

Team Structure:

• The role sits within the "AI Hub Innovations" department, indicating a specialized team focused on exploring and implementing AI technologies across the bank.

• This Lead position will likely report to a Head of AI Innovations or a similar senior leader, with direct collaboration expected across Marketing, Brand, Technology, and potentially Legal/Compliance departments.

• Cross-functional collaboration is a core component, requiring strong partnerships with Marketing campaign managers, Brand strategists, Product Owners for the Engage Studio, and AI/Technology specialists. Methodology:

• The AI Hub likely employs a blend of agile and waterfall methodologies, with agile principles for rapid experimentation and iteration in AI development and product feedback cycles.

• Data analysis and insights are paramount, driving decisions on AI tool adoption, feature prioritization, and performance measurement.

• Workflow planning and optimization are key, especially in integrating GenAI into existing creative and marketing processes.

• Automation and efficiency practices are central to the AI Hub's mission, aiming to reduce manual effort and enhance output quality and speed.

Company Website: https://www.bankfab.com/

📝 Enhancement Note: The company context emphasizes FAB's scale and its strategic investment in AI innovation. This means the "Lead, AI Creative Designer" will be part of a significant, forward-looking initiative within a large, established financial institution.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within the operations and creative technology domain. It requires a blend of hands-on technical expertise in graphic design and GenAI tools, coupled with the strategic thinking to influence product roadmaps and drive operational adoption. The "Lead" designation signifies responsibility for guiding processes and users, not necessarily direct team management, but a strong influence on how creative operations function.

Reporting Structure: The Lead, AI Creative Designer will likely report into a senior role within the "AI Hub Innovations" department, such as an AI Product Manager, Head of AI Innovations, or a Director of Marketing Technology. They will work closely with counterparts in Marketing, Brand, and Technology departments, fostering collaborative relationships rather than a strict hierarchical reporting line for day-to-day activities.

Operations Impact: This role has a direct impact on the efficiency, scalability, and brand consistency of marketing campaigns. By optimizing the use of GenAI tools and the Engage Studio platform, the Lead will contribute to faster campaign deployment, reduced creative production costs, enhanced creative quality, and improved brand adherence across a vast array of marketing touchpoints for Personal Banking. Their feedback loop directly influences the development of tools that empower thousands of marketing users.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative workflows, prompt engineering for marketing, and advanced GenAI tool utilization, potentially becoming a subject matter expert for the bank.

• Leadership: Transition into a formal management role overseeing a team of creative operations specialists or AI enablement coordinators as the AI Hub expands.

• Product Influence: Grow into a Product Owner or Senior Product Manager role for creative technology platforms like Engage Studio, driving strategy and roadmap development.

• Cross-Functional Mobility: Leverage experience to move into broader Marketing Operations, Digital Transformation, or Technology Strategy roles within FAB.

• Industry Recognition: Contribute to industry discussions or publications on the practical application of AI in marketing creativity, enhancing personal brand and professional standing.

📝 Enhancement Note: The "Lead" title suggests a high degree of autonomy and influence, offering substantial growth potential beyond individual contribution, particularly in shaping operational processes and tool adoption.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within First Abu Dhabi Bank's Abu Dhabi headquarters or a designated innovation center. This setting facilitates in-person collaboration, team cohesion, and direct interaction with stakeholders.

Office Location(s): The role is based in Abu Dhabi, United Arab Emirates. FAB's main headquarters are centrally located, offering access to business districts and amenities. Specific details regarding the immediate office location within the bank's facilities would be provided upon hiring.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with AI Hub specialists, marketing teams, and technology professionals. This environment is conducive to brainstorming, rapid feedback, and knowledge sharing.

• Access to modern technology and tools will be standard, including high-performance workstations, specialized software for design and AI, and robust IT infrastructure necessary for creative production and data analysis.

• Opportunities for direct engagement with the AI Hub team and cross-functional partners will be frequent, supporting the collaborative nature of driving AI adoption and refining creative processes.

Work Schedule: The standard work schedule is typically 5 days a week, approximately 40 hours. While on-site, there may be opportunities for flexible working arrangements, particularly for focused creative tasks, depending on team policies and project demands. The emphasis on campaign delivery means occasional flexibility may be required to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in Abu Dhabi suggests a more traditional corporate setting, common for large financial institutions, with a focus on in-person collaboration and adherence to established work structures.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary review of your resume and portfolio to assess alignment with the core requirements of graphic design, GenAI experience, and operational thinking.

• Technical Interview: A deep dive into your graphic design skills, proficiency with relevant software, and practical experience using GenAI creative tools. Expect to discuss your design process and approach to visual problem-solving.

• Case Study Presentation: Candidates will likely be asked to present a portfolio piece or a hypothetical scenario where they must demonstrate how they would leverage GenAI and the Engage Studio to solve a specific marketing challenge, focusing on process, efficiency, and brand compliance.

• Behavioral & Situational Interview: Assessment of your collaboration style, stakeholder management skills, problem-solving approach, and ability to adapt to a regulated environment. Questions will explore how you handle feedback, prioritize tasks, and drive adoption of new technologies.

• Hiring Manager/Team Interview: A final discussion to assess cultural fit, leadership potential, and overall alignment with the AI Hub's vision and FAB's values.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used GenAI tools. Detail the prompts used, the iterative process, and the final outcomes, quantifying benefits where possible (e.g., time saved, variants produced).

• Process Focus: For each project, explain your design process, how you translated requirements, and how you ensured brand consistency and quality. If applicable, show examples of templates or workflow improvements you developed.

• Showcase Versatility: Include a range of asset types (banners, social media creatives, digital ads, templates) and demonstrate adaptability across different channels and campaign objectives.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your work – e.g., increased engagement, faster turnaround times, cost savings achieved through automation.

• Brand & Accessibility: Ensure examples clearly reflect adherence to brand guidelines and accessibility standards.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating multiple campaign variations from a single brief using AI tools, or refining existing assets for different platforms.

• Practice articulating your thought process clearly and concisely, explaining your creative decisions and the rationale behind your use of specific tools or techniques.

• Familiarize yourself with FAB's brand guidelines (if publicly available) and general principles of AI governance in finance to demonstrate a nuanced understanding.

📝 Enhancement Note: The interview process is designed to evaluate a candidate's blend of creative talent, technical AI proficiency, and operational acumen. A strong portfolio that demonstrates practical application of GenAI in a structured, brand-compliant manner will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• GenAI Creative Tools: Proficiency with platforms like Adobe Firefly, Midjourney, Stable Diffusion, DALL-E, or similar AI image generation and editing tools is essential.

• Design Software: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) are a must for refining AI-generated outputs and creating original assets.

• Engage Studio: This is the core platform for this role. Familiarity with its capabilities, or the ability to quickly master it, is paramount. The role involves providing feedback to improve its usability and feature set.

• Digital Asset Management (DAM) Systems: Experience with DAM solutions for organizing, storing, and retrieving creative assets.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand campaign performance, which can inform creative strategy and A/B testing.

• Experience with dashboarding tools (e.g., Tableau, Power BI) for visualizing creative performance metrics or workflow efficiency. CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce) and how marketing campaigns integrate with customer data.

• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) to understand campaign execution workflows.

• Experience with integration tools or APIs that connect different marketing technology components.

📝 Enhancement Note: The "Engage Studio" is a critical, company-specific tool. While candidates may not have direct experience with it, they should highlight transferable skills in other creative workflow platforms and emphasize their ability to quickly learn new technologies.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong drive to explore and implement new technologies like GenAI to push creative boundaries and improve marketing effectiveness.

• Collaboration: A commitment to working effectively across departments, fostering open communication and shared problem-solving.

• Quality & Compliance: Upholding the highest standards of creative quality, brand integrity, accessibility, and adherence to regulatory requirements within a financial institution.

• Efficiency & Scalability: Focused on developing processes and utilizing tools that enable efficient, scalable creative production without compromising quality.

• Customer-Centricity: Ensuring all creative outputs are aligned with customer needs and contribute to positive customer experiences, reflecting FAB's core values.

Collaboration Style:

• Emphasis on cross-functional teamwork, requiring proactive communication and partnership with Marketing, Brand, Product, and Technology teams.

• A culture of constructive feedback and continuous improvement, where ideas are shared openly, and processes are regularly reviewed and refined.

• Knowledge sharing is encouraged, particularly regarding best practices in GenAI usage, prompt engineering, and creative workflow optimization.

📝 Enhancement Note: FAB's stated values ("Grow Stronger," customer-centricity) and the emphasis on innovation and responsible AI usage will shape the team's operational approach. Candidates should demonstrate alignment with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating AI Ethics and Governance: Balancing the creative potential of GenAI with FAB's stringent ethical guidelines, data privacy, and regulatory compliance requirements in the financial sector.

• Ensuring Brand Consistency at Scale: Maintaining strict brand adherence across a high volume of AI-generated and adapted creative assets, preventing brand dilution.

• User Adoption and Enablement: Effectively training and supporting a diverse range of marketing users to adopt and proficiently use new AI-powered creative tools like Engage Studio.

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of AI creative tools and techniques, and continuously evaluating their relevance and application for FAB.

• Balancing Speed vs. Quality: Optimizing creative production workflows to deliver campaigns rapidly without sacrificing essential quality, accessibility, and brand standards.

Learning & Development Opportunities:

• AI Specialization: Opportunities to attend advanced training, workshops, and conferences focused on AI in marketing, prompt engineering, and generative art.

• Platform Expertise: Deepen knowledge and potentially become a certified expert in the Engage Studio platform and other MarTech tools used by FAB.

• Leadership Skills: Develop project leadership, stakeholder management, and process improvement skills through hands-on experience and potential mentorship.

• Industry Best Practices: Gain exposure to cutting-edge creative operations strategies and AI implementations within the financial services industry.

📝 Enhancement Note: This role presents significant challenges related to responsible AI implementation in a regulated industry, offering substantial growth opportunities for individuals who can navigate these complexities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used GenAI to significantly improve a creative campaign's efficiency or output. What was your process, and what were the results?" (Focus on demonstrating practical application, problem-solving, and quantifiable outcomes).

• "How would you approach translating a complex marketing brief into actionable inputs for an AI creative platform like Engage Studio, ensuring brand compliance and accessibility?" (Highlight your understanding of creative brief interpretation, prompt engineering, and quality control).

• "Imagine a scenario where AI-generated assets deviate from brand guidelines. What steps would you take to rectify the situation and prevent recurrence?" (Showcase your problem-solving, quality assurance, and process improvement mindset). Company & Culture Questions:

• "Why are you interested in applying AI to creative processes within a financial institution like FAB?" (Demonstrate awareness of the unique challenges and opportunities in regulated industries).

• "How do you stay updated on the latest trends in AI creative tools and their ethical implications?" (Highlight your commitment to continuous learning and responsible innovation).

• "Describe your experience collaborating with Brand guardians and compliance teams on creative projects. How do you balance creative vision with regulatory constraints?" (Showcase your stakeholder management and understanding of compliance). Portfolio Presentation Strategy:

• Narrative is Key: For each portfolio piece, tell a story: the challenge, your solution (especially the AI component), the process, and the quantifiable results.

• Visual Clarity: Ensure your presentation is visually appealing and easy to follow. Use clear examples of assets and highlight key elements.

• Focus on Process & Impact: While visuals are important, emphasize your thought process, the tools used (especially AI), and the impact on efficiency, quality, or campaign success.

• Engage Studio Relevance: Connect your past experiences to how you would contribute to and improve the Engage Studio platform and its users.

• Prepare for Q&A: Anticipate questions about your technical skills, creative judgment, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of both creative design principles and the operationalization of AI within a structured corporate environment.

📌 Application Steps

To apply for this Lead, AI Creative Designer position at First Abu Dhabi Bank:

• Submit your application through the provided link on the FAB Careers portal.

• Tailor Your Resume: Highlight keywords related to AI, GenAI, graphic design, marketing operations, brand management, and stakeholder collaboration. Quantify achievements wherever possible, especially those related to efficiency gains or creative output improvements.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your hands-on graphic design skills, your experience with AI creative tools, and your ability to manage brand compliance and quality. Ensure your portfolio clearly demonstrates your process and impact.

• Prepare Your Narrative: Practice articulating your experience and portfolio projects, focusing on how you would apply your skills to enhance FAB's Engage Studio and creative operations. Be ready to discuss your approach to AI ethics and responsible innovation.

• Research FAB: Familiarize yourself with First Abu Dhabi Bank's brand, values, and recent initiatives, particularly those related to AI and digital transformation, to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.