Landing Page Designer (E-commerce)

📍 Job Overview

Job Title: Landing Page Designer (E-commerce)

Company: Mint Source

Location: Remote

Job Type: Full-Time Contractor

Category: E-commerce Design / Conversion Rate Optimization

Date Posted: July 29, 2026

Experience Level: 3-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting, developer-ready landing pages for a luxury botanical skincare brand, directly impacting real revenue through optimized user experiences.

• Own the end-to-end landing page design process, from initial research and wireframing to final UI handoff, ensuring seamless collaboration with marketing and development teams.

• Leverage expert-level Figma skills, including Auto Layout, Components, and Variables, to create organized and efficient design files for developer implementation.

• Apply a strong understanding of conversion-focused design principles, customer psychology, and e-commerce best practices to create visually compelling and effective digital experiences.

📝 Enhancement Note: This role is positioned as a Full-Time Contractor, emphasizing a project-driven, results-oriented approach. The focus on "real revenue" and "every point of conversion is real revenue" underscores the critical impact of this design role on business outcomes, aligning it with core Revenue Operations and GTM objectives through direct sales funnel optimization.

📈 Primary Responsibilities

• Design and develop high-converting, developer-ready landing pages in Figma for various campaign needs, including product detail pages (PDPs), advertorials, listicles, VSL landing pages, quiz funnels, and promotional pages.

• Translate marketing strategies, detailed copy, and creative briefs into visually compelling, intuitive, and conversion-focused user interfaces that align with brand guidelines.

• Manage the complete landing page design lifecycle, encompassing user research, competitive analysis, wireframing, prototyping, final UI design, and meticulous handoff to development teams.

• Ensure all designs are responsive and mobile-first, prioritizing intuitive user flow and a seamless experience across all devices, ready for efficient implementation.

• Produce clean, well-organized, and component-driven Figma files utilizing Auto Layout, Components, and Variables, enabling developers to build pages accurately and without ambiguity.

• Conduct ongoing research into top-performing DTC brands, competitor strategies, and emerging industry best practices to integrate proven conversion patterns into new design initiatives.

• Collaborate effectively with marketing stakeholders to understand campaign objectives and with development teams to ensure technical feasibility and efficient implementation of designs.

📝 Enhancement Note: The responsibilities highlight a comprehensive ownership of the landing page design process, directly linking design output to measurable business impact (conversion rates, revenue). This emphasizes the need for a candidate who not only possesses strong design skills but also a strategic, data-informed approach to conversion rate optimization (CRO), a key element in GTM and Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Graphic Design, UI/UX Design, Digital Marketing, or a related field is beneficial.

Experience: 3–5 years of dedicated design experience focusing on high-converting e-commerce landing pages. General UI or branding experience alone will not suffice; a proven track record with diverse landing page formats is essential.

Required Skills:

• Expert-level proficiency in Figma, including mastery of Auto Layout, Components, Variables, Design Systems, and Prototyping capabilities.

• Demonstrated experience designing a wide range of e-commerce landing pages: Product Detail Pages (PDPs), advertorials, listicles, Video Sales Letter (VSL) pages, and quiz funnels.

• Strong understanding of conversion-focused design principles, including visual hierarchy, user flow optimization, and persuasive design techniques.

• Proficiency in designing for Shopify, with a clear understanding of its theme limitations and best practices for page design within the platform.

• Exceptional ability to translate marketing strategies, creative briefs, and copy into compelling visual designs that drive user action.

• Proven ability to manage the entire design process independently, from initial research and wireframing through to final developer-ready UI delivery.

• Excellent written and spoken English communication skills for effective collaboration and feedback.

• A proactive, independent work ethic with a strong sense of ownership and a bias for suggesting improvements. Preferred Skills:

• Experience designing for 8–9-figure DTC (Direct-to-Consumer) brands.

• Familiarity with landing page builders such as Replo, Instant, Shogun, or PageFly.

• Knowledge of A/B testing methodologies and experience working with tools like Hotjar or Microsoft Clarity to inform design decisions with data.

• Ability to articulate design decisions with data-driven insights and conversion principles.

• Understanding of customer psychology and how it influences user behavior and conversion paths.

📝 Enhancement Note: The emphasis on specific Figma features like Auto Layout and Variables, alongside the requirement for e-commerce landing page experience over general UI/branding, signifies a need for a highly specialized designer. The preference for experience with DTC brands and CRO tools indicates a desire for a candidate who can immediately contribute to revenue generation and performance optimization, aligning with GTM and RevOps objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3–5 years of experience specifically in designing high-converting e-commerce landing pages across multiple formats (PDPs, advertorials, listicles, VSLs, quiz funnels). General UI or branding portfolios will not be considered.

• Demonstrated expertise in Figma, with clear examples of utilizing advanced features such as Auto Layout, Components, and Variables to create organized, scalable, and developer-friendly design systems.

• Case studies or project examples that clearly articulate the design process, including research, wireframing, user psychology considerations, and the rationale behind design decisions, directly linking them to conversion goals.

• Evidence of designing for Shopify environments, illustrating an understanding of platform-specific constraints and optimization strategies.

• Examples of projects that required close collaboration with marketing teams and developers, showcasing effective handoff processes and communication. Process Documentation:

• Submission of design process documentation or case studies that detail the methodology used for each project, from initial brief to final delivery, highlighting how user needs and business objectives were balanced.

• Clear demonstration of how competitor research and industry best practices were integrated into the design workflow to enhance conversion rates and user experience.

• Examples of how designs were iterated upon based on feedback or performance data (if available), showcasing a commitment to continuous improvement and data-informed design.

📝 Enhancement Note: The explicit requirement for a portfolio focused on "high-converting e-commerce landing pages" and specific Figma utilization underscores the performance-driven nature of this role. It's not just about aesthetics but about demonstrable impact on conversion rates, a key metric for GTM and Revenue Operations. The emphasis on process documentation and case studies suggests the need for a candidate who can articulate their strategic approach to design for revenue generation.

💵 Compensation & Benefits

Salary Range: As a Full-Time Contractor, compensation will be discussed individually based on experience, location, and the specific value brought to the role. For a highly skilled Landing Page Designer with 3-5 years of specialized e-commerce experience in a remote setting, targeting the UK time zone, a competitive hourly rate or fixed project fee would be expected. Based on industry benchmarks for similar remote contract roles in creative and e-commerce design, and considering the high-impact nature of conversion design, a range of £30 - £60 per hour (approximately $38 - $76 USD per hour, subject to exchange rates and local market conditions) is a reasonable estimate.

Benefits:

• Fully remote work: Flexibility to work from any location, fostering a better work-life balance.

• International exposure: Opportunity to work with a globally recognized luxury skincare brand, expanding professional horizons.

• Real ownership and impact: Direct visibility into the performance of your designs and their contribution to measurable revenue.

• Structured workflow with autonomy: A balance of collaborative meetings and independent work, allowing for focused design execution.

• Competitive compensation: Discussed individually, reflecting experience and market value.

• Clear, measurable KPIs: Focus on performance and tangible results, providing a clear path for success and recognition.

Working Hours: 40 hours per week, with a requirement to align with UK time (BST) for collaboration. This typically translates to approximately 8 hours per day, Monday through Friday, with flexibility within that framework.

📝 Enhancement Note: The salary range is estimated based on industry standards for remote, full-time contract designers with specialized e-commerce conversion experience, particularly aligning with UK time zone expectations. The benefits are framed to highlight professional growth, impact, and flexibility, which are key motivators for operations and GTM professionals seeking roles with tangible business influence.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Luxury Skincare. This sector is characterized by a strong emphasis on brand storytelling, customer acquisition through digital channels, and direct-to-consumer (DTC) sales models. Success hinges on effective marketing, user experience, and conversion optimization.

Company Size: While not explicitly stated, the mention of serving "over 500,000 customers worldwide" and operating as a "luxury botanical skincare brand" suggests a well-established, scaling e-commerce business with a significant market presence. This implies a need for efficient, scalable processes and a focus on measurable business outcomes.

Founded: The company was founded at an unspecified time, but its established customer base and luxury positioning indicate maturity and a commitment to quality and brand building within the e-commerce space.

Team Structure:

• The role is within a team that includes marketing and development professionals, with the designer expected to work collaboratively with both. The design function is distinct but integrated into the campaign execution lifecycle.

• Reporting is likely to a Marketing Manager, Head of Marketing, or a similar leadership role overseeing campaign performance and digital presence.

• Cross-functional collaboration is key, with an "even split of collaborative and independent work," suggesting structured communication touchpoints and periods of focused individual contribution. Methodology:

• The team operates with a focus on data-driven decision-making, particularly concerning conversion rates and campaign performance.

• A structured workflow involving regular meetings is in place, balancing team alignment with individual autonomy for design execution.

• Emphasis is placed on speed, quality, and iteration, reflecting the fast-paced nature of DTC e-commerce and the need for continuous optimization.

Company Website: themintsource.com

📝 Enhancement Note: The company culture is framed around driving revenue through effective e-commerce strategies. The emphasis on DTC, customer acquisition, and conversion optimization aligns this role directly with GTM and Revenue Operations functions, even though the title is design-focused. The "remote-first" approach of Mint Source also indicates a modern, flexible work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is at an intermediate to senior level within the design discipline, specifically focused on e-commerce conversion. It requires significant specialized experience (3-5 years) and the ability to work independently, owning the entire design process for critical revenue-generating assets. It is not an entry-level design position but a specialized role with direct impact on business performance.

Reporting Structure: You will report to a marketing lead within the client organization (a luxury skincare brand). While Mint Source facilitates the placement, the day-to-day collaboration and project direction will come from the client's marketing and development teams.

Operations Impact: The core impact of this role is directly on revenue generation. By designing high-converting landing pages, you will directly influence metrics such as conversion rate, average order value, and overall campaign ROI. This role sits on the "lever" of real revenue, making its contribution vital to the company's financial success and growth.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in conversion rate optimization (CRO) for e-commerce, specifically within the high-growth skincare niche.

• Portfolio Expansion: Build a robust portfolio of high-impact, high-revenue designs for a well-known luxury brand, enhancing future career prospects.

• Strategic Input: As you gain trust and demonstrate results, there's potential to influence broader marketing campaign strategy and A/B testing initiatives based on design insights.

• Leadership Potential: For exceptional performance, future opportunities could involve leading design aspects of larger marketing initiatives or mentoring junior designers.

📝 Enhancement Note: This analysis frames the design role through an operations lens, emphasizing its direct contribution to revenue, conversion metrics, and business growth. The growth opportunities are tied to increasing strategic influence and specialization in a critical GTM area.

🌐 Work Environment

Office Type: Fully remote. This role operates entirely outside of a traditional office setting, offering maximum flexibility.

Office Location(s): The client brand is London-based, and the working hours are aligned with UK time (BST). However, the role itself is remote, meaning you can work from anywhere, provided you can adhere to the specified working hours for collaboration.

Workspace Context:

• Collaborative Environment: While remote, the role involves regular, structured meetings with marketing and development teams, fostering a connected, albeit virtual, collaborative atmosphere.

• Tools & Technology: Access to industry-standard design tools, primarily Figma, is essential. The work environment is digital-first, relying on online communication and project management platforms.

• Team Interaction: Interaction will occur through video calls, messaging platforms, and project management software, requiring strong virtual communication skills. The emphasis is on efficient, focused collaboration during scheduled times.

Work Schedule: Full-time contractor, requiring approximately 40 hours per week, aligned with UK time (BST). This typically means 8 hours per day, Monday to Friday. While remote, adherence to core working hours for team syncs and project collaboration is expected.

📝 Enhancement Note: The remote work environment is a key aspect, but the requirement to align with UK time highlights the need for disciplined time management and proactive communication to ensure effective collaboration with a geographically dispersed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and most critically, your portfolio. Be prepared to highlight specific landing page examples and their impact.

• Portfolio Deep Dive: Expect a dedicated session to walk through your portfolio. Focus on 2-3 key e-commerce landing page projects. For each, be ready to discuss the brief, your design process, the challenges, the solutions, and any quantifiable results (conversion rates, engagement improvements).

• Skills Assessment: A practical exercise or a discussion around hypothetical design challenges related to e-commerce conversion optimization. This might involve critiquing existing pages or designing a concept for a new campaign.

• Cultural / Team Fit: Interviews will assess your independence, proactivity, speed, attention to detail, and ability to collaborate effectively in a remote, fast-paced environment.

• Final Discussion: Potentially a conversation with a marketing lead to discuss strategic alignment and final terms.

Portfolio Review Tips:

• Curate Strategically: Select only your strongest, most relevant e-commerce landing page designs. Prioritize those with demonstrable results or clear links to conversion principles.

• Structure Your Case Studies: For each project, clearly outline: the problem/brief, your role, the target audience, your process (research, wireframes, iterations), the final design, and any achieved results (even if estimated or based on best practices). Use visuals extensively.

• Highlight Figma Proficiency: Be ready to showcase your Figma skills, particularly Auto Layout, Components, and Variables, either through live examples or clear explanations of how you use them to create efficient and scalable designs.

• Quantify Impact: Where possible, use data. If you don't have hard numbers, explain how your design choices were informed by CRO principles and what impact you expected them to have.

• Showcase DTC Pace: Emphasize your ability to work quickly, iterate efficiently, and deliver high-quality work under pressure, reflecting the speed of DTC e-commerce.

Challenge Preparation:

• CRO Principles: Refresh your knowledge of conversion rate optimization tactics, heuristics, and common patterns in DTC e-commerce.

• Figma Mastery: Be prepared to demonstrate your Figma skills, potentially through a live design challenge or by explaining complex file structures.

• Problem-Solving Scenarios: Think about how you would approach designing for specific campaign types (e.g., a VSL page, a quiz funnel) and what your first steps would be.

• Data Interpretation: Consider how you would use data (even hypothetical) to inform design decisions and justify your choices.

📝 Enhancement Note: This section provides actionable advice tailored to a design role with a strong CRO component. The emphasis on portfolio content, case study structure, and specific interview preparation for a performance-driven role is crucial for candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory. This includes mastery of Auto Layout, Components, Variants, Variables, Prototyping, and Design Systems. The ability to create clean, organized, and developer-ready files is paramount.

• Design System Management: Experience in creating, maintaining, and scaling design systems within Figma.

Analytics & Reporting:

• Analytics Tools (e.g., Google Analytics, Hotjar, Microsoft Clarity): Familiarity with how to interpret data from these tools to inform design decisions and measure performance. Bonus points for experience using them directly.

• A/B Testing Platforms: Understanding of A/B testing principles and experience with platforms that facilitate testing landing page variations.

CRM & Automation:

• Shopify: Essential experience designing within the Shopify ecosystem, understanding its theme structure and limitations.

• Landing Page Builders (e.g., Replo, Instant, Shogun, PageFly): Familiarity with these tools is a significant advantage, indicating an understanding of practical implementation and optimization within e-commerce platforms.

📝 Enhancement Note: This section clearly outlines the technical requirements, with Figma as the central tool. The mention of Shopify and landing page builders is critical for e-commerce design roles, and familiarity with CRO tools directly links the role to performance optimization, a key area for RevOps.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results, particularly in conversion rates and revenue. Designs are expected to perform.

• Speed & Quality: The team prioritizes both rapid iteration and high-quality execution. Comfort with working at a "DTC pace" is essential.

• Data-Informed: Decisions, especially design choices, should be supported by data, research, and an understanding of customer psychology and conversion principles.

• Proactivity & Ownership: Team members are expected to take initiative, identify opportunities for improvement, and manage their work independently.

• Collaboration: While independent work is valued, effective communication and collaboration with marketing and development teams are crucial for project success.

Collaboration Style:

• Structured & Efficient: Collaboration occurs through regular, structured meetings designed to facilitate clear communication and decision-making without excessive overhead.

• Remote-First: Communication and collaboration tools are optimized for a remote environment, requiring strong virtual presence and clear asynchronous communication skills.

• Feedback-Oriented: A culture that embraces constructive feedback for rapid iteration and continuous improvement of designs.

• Cross-functional Integration: Designers work closely with marketing (strategy, copy, creative briefs) and development (implementation, technical constraints), necessitating an understanding of each discipline's needs.

📝 Enhancement Note: The values and collaboration style emphasize a results-oriented, fast-paced, and data-driven environment. This is highly relevant for operations professionals who thrive in environments focused on measurable impact and efficient processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, conversion-optimized designs at the rapid pace required by DTC e-commerce can be demanding.

• Translating Complex Briefs: Effectively interpreting marketing strategies, copy, and creative briefs into intuitive and high-converting visual designs.

• Remote Collaboration: Maintaining strong communication and project momentum in a fully remote, international team setting.

• Platform Constraints: Designing effectively within the specific limitations and best practices of platforms like Shopify and various landing page builders.

• Data Interpretation: Leveraging performance data (even if provided by others) to justify design decisions and drive optimization.

Learning & Development Opportunities:

• CRO Expertise: Deepen specialized knowledge in conversion rate optimization through practical application and exposure to high-volume e-commerce.

• DTC Brand Experience: Gain invaluable experience working with a luxury DTC brand, understanding its unique marketing and customer engagement strategies.

• Tool Proficiency: Enhance skills in advanced Figma features and potentially gain exposure to A/B testing tools and landing page builders.

• Portfolio Development: Continuously build a strong portfolio with measurable impact, showcasing expertise in driving revenue through design.

• Strategic Design Input: Over time, influence campaign strategy and contribute to the overall digital marketing effectiveness of the brand.

📝 Enhancement Note: This section highlights the inherent challenges of a high-impact, fast-paced role and frames them as opportunities for professional growth and skill development, particularly in the areas of CRO and DTC marketing.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your process for designing a high-converting landing page for a new product launch, starting from a creative brief." (Focus on research, wireframing, conversion principles, and handoff.)

• "Describe a time you had to balance rapid iteration with maintaining design quality. How did you manage it?" (Highlight your approach to speed, feedback, and quality control.)

• "How would you approach designing a VSL landing page versus a product detail page? What are the key differences in strategy?" (Demonstrate understanding of different page objectives and conversion funnels.)

• "Tell me about your experience using Figma's Auto Layout, Components, and Variables. How do these features help you create efficient and scalable designs?" (Be prepared to show examples or explain practical application.)

• "Imagine a campaign's conversion rate dropped unexpectedly. How would you, as the designer, contribute to diagnosing and fixing the issue?" (Focus on data analysis, hypothesis generation, and design-based solutions.) Company & Culture Questions:

• "What do you know about the luxury skincare market and DTC e-commerce brands?" (Show your understanding of the industry and its specific demands.)

• "How do you stay updated on the latest trends in conversion design and e-commerce?" (Demonstrate a commitment to continuous learning.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Highlight your self-discipline and communication skills.)

• "What does 'DTC pace' mean to you, and how do you thrive in such an environment?" (Emphasize your adaptability and efficiency.) Portfolio Presentation Strategy:

• Select High-Impact Examples: Choose 2-3 e-commerce landing page case studies that best represent your skills in conversion design and Figma proficiency.

• Tell a Story: For each case study, clearly articulate the problem, your solution, your process, and the outcome (if known). Focus on why you made certain design decisions.

• Showcase Figma Mastery: Be ready to demonstrate your Figma file structure, use of components, Auto Layout, and Variables. Explain how these contribute to efficiency and maintainability.

• Quantify Results: Use metrics whenever possible. If direct conversion data isn't available, explain the CRO principles you applied and the expected impact.

• Be Concise and Engaging: Respect the interviewers' time. Present your work clearly, confidently, and be ready to answer in-depth questions.

📝 Enhancement Note: This preparation guide is tailored to a specialized design role with a strong emphasis on conversion and performance, directly aligning with GTM and Revenue Operations objectives.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the Mint Source careers portal, ensuring your resume and a link to your portfolio are included.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest e-commerce landing page designs. For each project, clearly articulate the conversion-focused strategies, your design process, and any measurable results. Be ready to specifically highlight your Figma expertise, including Auto Layout, Components, and Variables.

• Resume Optimization: Ensure your resume clearly states your years of experience in e-commerce landing page design and highlights proficiency in Figma, Shopify, and conversion rate optimization principles. Use keywords from the job description such as "high-converting," "Figma," "e-commerce," "CRO," and "Shopify."

• Interview Preparation: Practice articulating your design process for various landing page types (PDP, VSL, quiz funnels). Prepare to discuss your approach to conversion psychology, mobile-first design, and working within DTC brand constraints. Rehearse explaining your Figma workflows and how they ensure efficiency for developers.

• Company Research: Familiarize yourself with the luxury skincare brand's current online presence, marketing efforts, and target audience. Understand their brand aesthetic and consider how your design approach aligns with their luxury positioning and revenue-driving goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.