Landing Page Designer

📍 Job Overview

Job Title: Landing Page Designer

Company: Homestead Studio

Location: Remote (Quito / Latam)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-18

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-converting landing pages for direct-to-consumer (DTC) brands within paid media campaigns.

• Own the art direction and visual execution of landing pages, translating strategy and assets into polished desktop and mobile designs.

• Collaborate closely with Paid Account Managers, the Lead Designer, and the Director of Design to ensure on-brand and conversion-minded outcomes.

• Maintain meticulous file hygiene, manage design tasks efficiently in Asana, and contribute to process improvements within the design team.

📝 Enhancement Note: While the title is "Landing Page Designer," the core responsibilities and required skills (Figma, Replo, conversion hierarchy, A/B testing, paid media familiarity) strongly indicate a role deeply intertwined with Marketing Operations and Performance Marketing, focusing on the execution and optimization of digital assets that drive business results. The emphasis on "performance-driven creative" and "conversion-minded" designs positions this role as crucial to the GTM strategy's success.

📈 Primary Responsibilities

• Design performance-driven landing pages, including listicles, product detail pages (PDPs), and advertorials, with a clear conversion hierarchy and mobile-first approach.

• Lead the art direction and visual execution of landing pages, encompassing layout, hierarchy, imagery selection, typography, desktop, and mobile adaptations.

• Synthesize provided copy, assets, brand guidelines, and strategic direction into cohesive landing page experiences that prioritize user experience (UX) and visual clarity.

• Meticulously set up and maintain client Figma files, ensuring clean organization, consistent naming conventions, and readiness for internal review and developer handoff.

• Proactively monitor daily design tasks in Asana, manage personal design queues with support from the team lead, and consistently meet deadlines for assigned tasks.

• Independently execute client-requested design revisions, ensuring alignment with the agreed-upon strategic direction and brand standards.

• Thoroughly review onboarding materials and brand information to guarantee all designs adhere to client standards and specific campaign objectives.

• Foster collaborative relationships with Paid Account Managers, copywriters, strategists, developers, and other creative team members to enhance execution quality and resolve design-related challenges.

• Identify and communicate potential technical, asset, or UX constraints, recommending practical solutions or viable alternatives to overcome execution hurdles.

• Actively participate in structured internal review loops, demonstrating receptiveness to feedback and efficient implementation of revisions.

• Contribute constructive feedback on team processes, workflows, templates, and design standards to drive continuous improvement in quality and operational efficiency.

• Provide flexible support for landing page initiatives across various paid clients, adapting to shifting workloads and priorities across different brands.

📝 Enhancement Note: The responsibilities highlight a need for strong project management and workflow adherence, typical in operations roles. The emphasis on "file hygiene," "Asana task management," and "contributing feedback on team processes" points to a structured operational environment where efficiency and process refinement are valued.

🎓 Skills & Qualifications

Education: Bachelor’s degree preferred.

Experience: 2+ years of experience designing high-volume landing pages specifically for direct-to-consumer (DTC) brands.

Required Skills:

• Figma Proficiency: Expert-level ability in Figma for layout, prototyping, and asset creation.

• Replo Proficiency: Demonstrated skill in using Replo for landing page design and implementation.

• Landing Page Design Expertise: Proven track record in creating high-converting, performance-driven landing pages.

• Conversion Rate Optimization (CRO): Strong understanding of conversion hierarchy, user flow, and design principles that drive conversions.

• Mobile-First Design: Mastery of designing with a mobile-first mindset, ensuring seamless user experiences across all devices.

• Art Direction & Visual Execution: Ability to translate brand guidelines and strategic objectives into compelling visual designs.

• UX/UI Principles: Solid grasp of user experience and user interface design best practices.

• Paid Media Familiarity: Understanding of paid ad platforms such as Meta (Facebook/Instagram) and Google Ads, and how landing pages function within these ecosystems.

• A/B Testing & Data Interpretation: Experience contributing to A/B testing initiatives and interpreting performance data to inform design decisions.

• File Organization & Hygiene: Exceptional attention to detail in managing design files, ensuring clean organization, and adhering to naming conventions.

• Project Management: Proven ability to manage multiple brands, deadlines, and revisions simultaneously without compromising quality.

• Communication Skills: Excellent verbal and written communication skills for effective collaboration with cross-functional teams and stakeholders.

• Time Management: Strong organizational and time-management skills to handle a high volume of tasks and meet demanding deadlines.

Preferred Skills:

• Agency experience.

• Exposure to email and SMS creative systems.

• Experience with accessibility best practices, including ADA and WCAG compliance.

📝 Enhancement Note: The explicit mention of Figma and Replo as required tools, coupled with the emphasis on conversion-driven design and A/B testing, positions this role within a performance marketing operations framework. The preference for agency experience suggests a fast-paced, client-focused environment common in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2 years of experience designing high-volume landing pages specifically for DTC brands.

• Demonstrations of performance-driven creative, highlighting how your designs contributed to measurable campaign success and conversion goals.

• Case studies or examples that illustrate your understanding and application of conversion hierarchy and mobile-first design principles.

• Visual examples of complex landing page structures, such as listicles, PDPs, and advertorials, executed with strong UX and visual clarity. Process Documentation:

• Examples of how you have organized and managed Figma files for multiple clients or projects, demonstrating clean file hygiene and naming conventions.

• Portfolios that include examples of design revisions and how feedback was incorporated to improve the final output.

• Evidence of collaboration with cross-functional teams (e.g., Paid Media Managers, copywriters) to solve design challenges or improve campaign execution.

• Documentation or case studies that touch upon your involvement in A/B testing and how performance data informed design iterations.

📝 Enhancement Note: The portfolio requirements are critical for this role, focusing on demonstrable results and operational efficiency in design execution. Candidates should prepare to walk through their process and highlight how they translate strategy into production-ready assets while managing multiple projects and inputs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Landing Page Designer with 2-5 years of experience in Latin America (specifically Ecuador/LatAm), a competitive salary range is estimated between $25,000 - $45,000 USD annually. This estimate considers the fully remote nature of the role, the requirement for specialized design tools (Figma, Replo), and the focus on performance marketing outcomes. The specific compensation will depend on the candidate's experience level, demonstrated portfolio quality, and alignment with the company's compensation structure.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with multiple direct-to-consumer (DTC) brands, providing diverse project experience.

• Collaboration with a dynamic, cross-functional team of marketing and design professionals.

• Potential for professional growth and development within a growing agency environment.

• Contribution to processes and standards, allowing for direct impact on team efficiency.

• Access to standard company benefits as per local regulations and company policy (specifics to be confirmed during the interview process).

Working Hours: This is a full-time role requiring 40 hours per week. Candidates must be available to work standard business hours (9:00 am–5:00 pm) within the Eastern Time (ET), Central Time (CT), Mountain Time (MT), or Pacific Time (PT) time zones to align with the US-based client operations.

📝 Enhancement Note: A salary range has been estimated based on the provided information and general market data for remote design roles in the LATAM region, particularly for specialized skills like landing page design for performance marketing. It's crucial for candidates to verify this range with the employer. The working hours requirement is specific and important for candidates to note for alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Digital Marketing and Advertising Services industry, specifically focusing on performance marketing for direct-to-consumer (DTC) brands. This implies a fast-paced, results-oriented environment where data-driven decisions and creative execution are paramount.

Company Size: While not explicitly stated, the structure described (Director of Design, Lead Designer, Paid Account Managers) suggests a medium-sized agency or a specialized team within a larger organization, likely between 50-200 employees, allowing for focused collaboration but also opportunities for broader impact.

Founded: Homestead Studio's founding date is not provided. However, the company's focus on DTC brands and performance marketing suggests a modern, digitally native approach to client services.

Team Structure:

• The Landing Page Designer will be part of a design team, reporting to a Lead Designer and working closely with a Director of Design.

• Key internal collaborators include Paid Account Managers, copywriters, strategists, and developers, indicating a cross-functional operational structure.

• The role is primarily internal, emphasizing strong communication and collaboration within the agency's operational framework. Methodology:

• Data Analysis & Insights: The role requires an understanding of performance data and A/B testing results to inform design decisions, indicating a data-driven approach to creative optimization.

• Workflow Planning & Optimization: Responsibilities include managing tasks in Asana, maintaining file hygiene, and contributing to process improvements, showcasing an emphasis on efficient workflows.

• Automation & Efficiency: While not explicitly an automation role, the use of tools like Figma and Replo, and the focus on streamlining design production, points towards an appreciation for efficiency in creative operations.

Company Website: homesteadstudio.co

📝 Enhancement Note: The company's focus on DTC and performance marketing implies a culture that values agility, data-informed creativity, and efficient execution. The team structure emphasizes collaborative problem-solving and a structured approach to project delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on specialized creative execution within a performance marketing context. It's suitable for designers who have moved beyond junior roles and are seeking to deepen their expertise in conversion-driven design and operational efficiency within an agency setting. The expectation of owning art direction and contributing to process improvements indicates a mid-level to senior individual contributor track.

Reporting Structure: The designer will report to a Lead Designer and collaborate closely with a Director of Design. They will also work in tandem with Paid Account Managers, copywriters, and developers, indicating a matrixed reporting and collaboration structure common in creative operations.

Operations Impact: The Landing Page Designer's work directly impacts the success of paid media campaigns by creating assets optimized for conversion. This role is crucial for driving customer acquisition, lead generation, and revenue for DTC clients, making its impact directly measurable through key performance indicators (KPIs) like conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

Growth Opportunities:

• Specialization Advancement: Deepen expertise in landing page optimization, conversion rate optimization (CRO), and specific DTC industry niches.

• Skill Expansion: Gain exposure to email and SMS creative, accessibility best practices (ADA/WCAG), and potentially front-end development principles relevant to landing page implementation.

• Process Improvement Leadership: Contribute to and potentially lead initiatives to refine design workflows, template development, and internal design standards.

• Cross-functional Exposure: Develop a stronger understanding of paid media strategy, copywriting effectiveness, and the broader GTM lifecycle through close collaboration.

• Agency Leadership Track: For those aspiring to leadership, opportunities may arise to mentor junior designers or take on project management responsibilities for larger design initiatives.

📝 Enhancement Note: The growth opportunities are framed around deepening specialized skills and contributing to operational improvements, aligning with a career path in creative operations or performance marketing execution.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office requirement. The work is conducted from the employee's chosen location.

Office Location(s): While the role is remote, candidates are expected to work standard business hours (9:00 am–5:00 pm) within specific US time zones (ET, CT, MT, PT). This suggests that while location-independent, there's a need for synchronous collaboration with US-based teams and clients. The "Remote (Quito)" and "Remote (Latam)" designations indicate a focus on attracting talent from these regions, likely for cost-effectiveness and talent pool access, while maintaining operational alignment with US business hours.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Paid Account Managers, Lead Designer, Director of Design, copywriters, and developers, necessitating strong virtual communication and teamwork skills.

• Tools & Technology: The primary tools will be Figma and Replo, with project management handled via Asana. Familiarity with paid ad platforms (Meta, Google) is also essential context.

• Team Interaction: Regular participation in internal review loops, feedback sessions, and team process discussions will be expected, fostering a connected remote team culture.

Work Schedule: A standard 40-hour work week is expected, with specific availability required during US business hours (ET, CT, MT, PT). This structure supports effective real-time collaboration with US-based clients and internal teams.

📝 Enhancement Note: The remote work arrangement is clearly defined, with specific time zone requirements for collaboration. This is a critical detail for candidates to assess their suitability and ability to integrate into the company's operational rhythm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly focusing on performance-driven creative and proficiency in Figma/Replo.

• Design Challenge/Portfolio Review: Expect a practical exercise or an in-depth review of your portfolio. This will likely involve discussing specific projects, your design process, how you approach conversion optimization, and your ability to translate strategy into visually compelling and effective landing pages. Be prepared to articulate your rationale behind design decisions.

• Cross-functional Interviews: Interviews with key stakeholders such as Paid Account Managers and potentially the Lead/Director of Design. These sessions will focus on your collaboration style, ability to manage feedback, understanding of paid media context, and problem-solving skills.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term career aspirations, and overall suitability for the Homestead Studio team.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase how your landing page designs have achieved specific conversion goals or improved campaign performance. Quantify results whenever possible (e.g., "Increased conversion rate by X%," "Reduced CPA by Y%").

• Showcase Process: Detail your design process from brief to final execution. Explain how you incorporate strategy, copy, assets, and brand guidelines. Demonstrate your understanding of conversion hierarchy and mobile-first design.

• Tool Proficiency: Ensure your portfolio includes examples of work created in Figma and Replo, if applicable. Be ready to discuss your workflow within these tools.

• Case Study Structure: For key projects, present them as mini case studies: Problem, Solution (your design approach), and Results (quantifiable impact).

• Brand Adaptability: If you've worked across multiple DTC brands, highlight your ability to adapt designs to different brand aesthetics while maintaining performance objectives.

• File Hygiene Example: Be prepared to discuss how you organize your files, as this is a stated requirement.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize conversion hierarchy and mobile-first thinking. Be concise and efficient with your time.

• Problem-Solving: Prepare to discuss how you would approach design-related issues, technical constraints, or asset limitations. Articulate your problem-solving methodology.

• Feedback Integration: Practice articulating how you receive and implement constructive criticism, as this is a key aspect of the role.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not just design skills but also an understanding of performance metrics and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required for all visual design, layout, prototyping, and file organization. Expect to demonstrate advanced proficiency in creating scalable design systems and ensuring clean file structures.

• Replo: Required for landing page creation and implementation. Familiarity with its specific features for building responsive, conversion-optimized pages is critical.

Analytics & Reporting:

• Asana: Used for task management, project tracking, and workflow monitoring. Candidates must be comfortable managing their daily tasks and moving them through different design stages.

• Paid Ad Platforms (Meta Ads, Google Ads): Familiarity with these platforms is necessary to understand the context in which landing pages are used and to inform design decisions based on campaign objectives.

CRM & Automation:

• While not primary requirements, familiarity with CRM systems and marketing automation platforms can be beneficial for understanding the broader customer journey and how landing pages fit into it.

📝 Enhancement Note: The explicit mention of Figma and Replo as required tools is central to this role. Proficiency in these specific platforms, alongside Asana for project management, defines the core technical requirements.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that directly contribute to measurable business outcomes and conversion goals for DTC clients.

• Efficiency & Organization: Valuing meticulous file hygiene, effective task management (e.g., in Asana), and streamlined workflows to maximize productivity.

• Collaboration: Fostering a team environment where open communication, constructive feedback, and cross-functional partnership are encouraged.

• Data-Informed Creativity: Using performance data and A/B testing results to guide design decisions and continuously improve creative effectiveness.

• Agility & Adaptability: The ability to manage multiple projects and brands, flex to changing priorities, and adapt designs to diverse client needs.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, strategy, and development teams to ensure cohesive campaign execution.

• Feedback-Rich Environment: Actively participating in structured internal review loops, responding constructively to feedback, and implementing revisions efficiently.

• Knowledge Sharing: Contributing insights and suggestions for improving team processes, workflows, and design standards, fostering a culture of continuous learning and improvement.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and operational rigor, typical of successful performance marketing agencies. Candidates should highlight their ability to work effectively in a results-oriented, collaborative, and process-aware environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Fast Pace: Managing a continuous flow of landing page design requests for multiple DTC brands with tight deadlines.

• Balancing Creativity and Performance: Ensuring designs are not only visually appealing but also highly effective at driving conversions, often within strict brand guidelines.

• Remote Collaboration: Maintaining strong communication and collaboration effectively across different time zones and with various internal teams.

• Technical & Asset Constraints: Problem-solving design challenges that arise from technical limitations, insufficient assets, or UX considerations.

• Evolving Platforms & Trends: Staying current with best practices in landing page design, conversion optimization, and DTC marketing trends.

Learning & Development Opportunities:

• Specialized Skill Deepening: Gaining extensive experience in conversion rate optimization (CRO) through practical application and A/B testing analysis.

• Platform Expertise: Becoming an expert in Figma and Replo, potentially exploring advanced features and workflows.

• Cross-functional Knowledge: Developing a deeper understanding of paid media strategy, customer acquisition funnels, and client management through close collaboration.

• Process Improvement Contribution: Actively participating in and contributing to the refinement of design operations and workflows, potentially leading to more senior operational roles.

• Accessibility & Emerging Practices: Gaining exposure and experience with accessibility standards (ADA, WCAG) and other emerging creative best practices.

📝 Enhancement Note: The challenges are typical of a high-growth agency environment focused on performance marketing. The growth opportunities are clearly linked to deepening specialized skills and contributing to operational excellence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch. How do you balance creative aesthetics with conversion goals?" (Prepare to walk through your process, emphasizing conversion hierarchy, mobile-first, and data integration.)

• "How do you approach incorporating feedback from Paid Account Managers or strategists who may have different perspectives on a design? Provide an example." (Focus on collaboration, receptiveness to feedback, and problem-solving.)

• "Imagine you have limited assets and a tight deadline for a landing page. How would you prioritize your design decisions to ensure it's still effective?" (Demonstrate strategic thinking, problem-solving, and efficiency under pressure.) Company & Culture Questions:

• "What interests you about Homestead Studio and our focus on DTC brands and performance marketing?" (Research the company's website, case studies, and mission.)

• "How do you stay organized and manage your time when working on multiple projects with competing deadlines?" (Be ready to discuss your personal workflow, tools like Asana, and time-blocking strategies.)

• "How do you measure the success of your landing page designs beyond aesthetics?" (Highlight your understanding of conversion rates, A/B testing, and campaign KPIs.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the strategy/approach, your design solution, and the measurable results.

• Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your designs (e.g., improved conversion rates, reduced bounce rates, increased lead generation).

• Highlight Process: Be prepared to discuss your workflow in Figma and Replo, how you manage files, and how you collaborate with other team members.

• Focus on Conversion: Emphasize how your design decisions directly supported conversion objectives and user engagement.

• Be Concise: Present your strongest work and be prepared to answer questions in detail, but avoid lengthy, unnecessary descriptions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, operational efficiency, and a data-driven mindset. Candidates must be ready to articulate their process and quantify their impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on rippling.com.

• Customize Your Resume: Tailor your resume to highlight experience in landing page design, DTC marketing, conversion rate optimization, and proficiency with Figma and Replo. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your ability to design high-converting landing pages for DTC brands. Ensure each project clearly demonstrates your process, problem-solving skills, and quantifiable results. Be prepared to discuss your file organization methods.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating your design strategy, rationale, and the impact of your work. Be ready to discuss how you handle feedback and collaborate with cross-functional teams.

• Research Homestead Studio: Understand their client base, their approach to performance marketing, and their company culture. Familiarize yourself with their website and any public case studies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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