LA Kings - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AEG Worldwide (LA Kings)

Location: El Segundo, California, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: September 04, 2026

Experience Level: 2-4 years related work experience

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative design concepts for print and digital platforms to support LA Kings business initiatives and enhance brand storytelling.

• Collaborate with marketing, content, production, and game presentation teams to ensure visual consistency and elevate brand output across all channels.

• Design a wide range of marketing materials, including digital ads, social media graphics, email campaigns, websites, landing pages, and ticketing collateral.

• Maintain high standards of design quality, consistency, and adherence to brand guidelines while managing multiple projects under tight deadlines.

• Contribute to a fast-paced, dynamic environment that may require availability on game days, nights, weekends, and holidays.

📝 Enhancement Note: While the role is "Graphic Designer," its integration within the LA Kings organization and the emphasis on "marketing materials," "campaigns," and "business initiatives" strongly suggests an alignment with Marketing Operations and Go-To-Market (GTM) strategy execution. The requirement to collaborate with various departments to "support organizational goals" and "elevate brand output" indicates a need for understanding how design directly impacts GTM efforts and revenue generation through effective marketing collateral.

📈 Primary Responsibilities

• Design and produce a comprehensive suite of marketing materials, including but not limited to digital advertisements, social media graphics, email marketing campaigns, website assets, landing pages, promotional banners, ticketing collateral, event guidebooks, and posters.

• Conceptualize and create engaging visual assets from provided briefs or develop original design ideas to effectively support specific LA Kings business initiatives and promotional campaigns.

• Ensure all design work adheres to established brand standards, maintaining visual consistency and quality across all deliverables while meeting project specifications and deadlines.

• Work cross-functionally with marketing, content creation, production, game presentation, and other departmental stakeholders to translate business objectives into compelling visual narratives and designs.

• Develop and deliver visually appealing content that supports organizational goals, ensuring timely packaging and distribution of assets for both print and digital consumption.

• Adapt quickly to feedback, iterate on designs, and manage evolving project requirements in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for understanding how design directly supports sales and marketing functions. The mention of "ticketing collateral" and supporting "business initiatives" points to a role that is integral to GTM efforts, requiring an understanding of campaign objectives and target audience engagement through visual communication.

🎓 Skills & Qualifications

Education:

• BA/BS Degree (4-year) in Graphic Design, Communications, Marketing, or a closely related field. Experience:

• 2-4 years of relevant professional work experience in graphic design.

• Prior experience within the sports and/or entertainment industry is strongly preferred, demonstrating an understanding of the unique visual demands of these sectors. Required Skills:

• Proficiency in Adobe Creative Cloud: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for creating and manipulating various design assets.

• Visual Storytelling: Ability to translate concepts and information into compelling visual narratives that resonate with target audiences.

• Marketing Collateral Design: Proven experience designing a wide range of marketing materials for both print and digital channels.

• Brand Adherence: Strong understanding and application of brand guidelines to ensure consistency and maintain brand integrity across all designs.

• Time Management & Organization: Excellent organizational skills and the ability to manage multiple projects simultaneously, delivering high-quality results under pressure and within deadlines.

• Creative Problem-Solving: Demonstrated ability to approach design challenges with innovative solutions, adapt to feedback, and iterate effectively.

• Proficiency in Microsoft Office Suite: Competence in Word, Excel, Outlook, and PowerPoint for general business operations and communication.

Preferred Skills:

• Social Media Design: Knowledge of social media best practices, trends, and platform-specific design requirements.

• Web Design Fundamentals: Familiarity with web design principles, UI/UX considerations, and basic knowledge of HTML/CSS is a plus.

• Motion Graphics/Video Editing: Basic experience with motion graphics (e.g., Adobe After Effects) or video editing software is advantageous for dynamic content creation.

• Sports/Entertainment Industry Experience: Direct experience designing for sports teams, leagues, or entertainment venues.

📝 Enhancement Note: The emphasis on "marketing materials," "digital ads," "social media graphics," and supporting "business initiatives" suggests that candidates with a strong understanding of how design contributes to lead generation, brand awareness, and customer engagement within a GTM framework will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on marketing collateral for both print and digital platforms.

• Demonstrations of conceptual thinking and creative problem-solving applied to real-world design challenges.

• Examples of designs that successfully adhere to strict brand guidelines and maintain visual consistency.

• Case studies or project descriptions that highlight the design process, from initial concept to final execution, and articulate the intended impact or objective of the design.

• Evidence of designing for specific campaigns or business objectives, illustrating an understanding of how design supports broader goals. Process Documentation:

• Ability to document design processes, including workflow stages, feedback integration, and final asset packaging.

• Understanding of file management best practices for organizing and delivering design assets for print and digital use.

• Experience working within a project management framework, demonstrating the ability to follow established workflows and contribute to process efficiency.

📝 Enhancement Note: For a role like this, the portfolio is critical. It should not just showcase aesthetic appeal but also demonstrate a strategic understanding of how design serves marketing objectives. Applicants should be prepared to discuss the "why" behind their design choices, linking them to campaign goals, brand consistency, and potential impact on engagement or conversion metrics, which are key in revenue and sales operations.

💵 Compensation & Benefits

Salary Range: $71,000 - $74,000 annually.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• Paid Holidays, Vacation Time, and Sick Time for work-life balance.

• Company-Paid Basic Life Insurance.

• Voluntary Life Insurance options.

• Parental Leave to support new families.

• 401k Plan with a current employer match of 3%, aiding in long-term financial planning.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options for tax-advantaged healthcare expenses.

• Wellness Offerings to support employee health and well-being. Working Hours:

• Standard full-time hours (approximately 40 hours per week), with a requirement for flexibility to work hockey-based schedules, including nights, weekends, and holidays, particularly on game days.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer role with 2-4 years of experience in the Los Angeles metropolitan area, particularly within the sports and entertainment industry. The benefits package is robust and typical for a large organization like AEG, offering comprehensive support for employees' health and financial well-being. The requirement for flexible hours, including game days, is standard for roles supporting live events and underscores the fast-paced nature of the work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment, Live Events, Venue Management, Ticketing.

Company Size: AEG Worldwide is a global leader in sports and live entertainment, employing a significant number of individuals across its vast network of venues, franchises, and brands. The LA Kings organization itself is a major professional sports entity.

Founded: AEG was founded over 20 years ago, signifying a long-standing presence and established operational history in the industry.

Team Structure:

• The Graphic Designer will be part of a design team, working closely with marketing, content, production, and game presentation departments.

• This structure implies a collaborative environment where designers support various functions of the LA Kings business operations.

• Cross-functional collaboration is key, requiring designers to effectively communicate with colleagues from different departments to achieve unified GTM and brand objectives. Methodology:

• Data-Informed Design: While not explicitly stated, a modern design role in this context often involves understanding data related to campaign performance, audience engagement, and fan demographics to inform design choices.

• Agile Workflow: The fast-paced environment and need to turn projects around quickly suggest an agile or iterative approach to design and project management.

• Brand Consistency: A strong emphasis on adhering to brand standards and ensuring a cohesive visual identity across all platforms is a core operational principle.

Company Website: https://www.aegworldwide.com/

📝 Enhancement Note: AEG's established history and broad reach in sports and entertainment suggest a professional, results-oriented culture. The LA Kings, as a prominent sports franchise, likely fosters a high-energy, performance-driven environment. Designers are expected to contribute directly to the team's commercial success by creating visually impactful materials that drive fan engagement, ticket sales, and brand loyalty.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer, focusing on execution and creative development within the marketing and GTM support functions. It requires creative talent combined with an understanding of brand management and marketing campaign needs.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Design Manager, or Marketing Director, who oversees the visual output and brand strategy for the LA Kings. Collaboration with various departmental leads is also a significant aspect of the role.

Operations Impact: The work of the Graphic Designer directly impacts the LA Kings' ability to market events, engage fans, sell tickets, and build brand equity. High-quality, effective designs contribute to successful marketing campaigns, which in turn drive revenue and support overall business objectives. The role bridges creative execution with operational GTM strategies.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas like digital marketing design, social media content creation, or event branding within the sports industry.

• Skill Development: Potential to expand skills into areas like motion graphics, UI/UX design, or even basic video editing through on-the-job experience and potential training.

• Advancement: Progression to Senior Graphic Designer, Lead Designer, or potentially into a Marketing or Creative Managerial role within AEG or the LA Kings organization, depending on performance and further development.

📝 Enhancement Note: For operations professionals, this role offers a path to understand how creative assets are leveraged in GTM strategies. Growth can involve moving into roles that manage the operational aspects of creative production, campaign execution, or even digital marketing operations, where design is a critical component.

🌐 Work Environment

Office Type: The role is strictly on-site, indicating a traditional office environment within the LA Kings organization's facilities in El Segundo, CA.

Office Location(s): El Segundo, California, part of the greater Los Angeles area, known for its vibrant sports and entertainment scene. This location offers access to a major metropolitan hub.

Workspace Context:

• Collaborative Environment: The role requires close interaction with marketing, content, and production teams, suggesting an open or collaborative office layout designed to facilitate teamwork and communication.

• Tools & Technology: Access to industry-standard design software and hardware (Adobe Creative Suite, high-performance workstations) will be provided.

• Team Interaction: Daily interaction with designers and cross-functional team members is expected, fostering a dynamic and communicative atmosphere.

Work Schedule: A standard work week is expected, but with significant flexibility required to accommodate the demands of a professional sports organization, including nights, weekends, and holidays, especially during the hockey season and around major events.

📝 Enhancement Note: The on-site requirement is crucial for roles involving creative collaboration and rapid iteration, especially in a fast-paced industry like sports. It allows for spontaneous brainstorming and direct feedback loops essential for design execution that aligns with immediate marketing needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications and creative capabilities.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, creative choices, and how their work has supported campaign objectives or brand initiatives. This is a critical step for evaluating strategic thinking and communication skills.

• Skills Assessment: A practical design test or challenge may be administered to evaluate proficiency in core design software (e.g., Photoshop, Illustrator) and ability to execute within brand guidelines under a time constraint.

• Team & Manager Interviews: Interviews with the hiring manager and potential team members to assess cultural fit, collaborative ability, and understanding of the sports/entertainment industry's unique demands.

• Final Interview: Potentially with senior leadership to discuss the role's strategic importance and long-term fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate your skills relevant to this role (marketing collateral, digital/social media, brand consistency).

• Tell a Story: For each project, clearly articulate the objective, your role, the process, your creative decisions, and the outcome or impact. Quantify results if possible (e.g., "designed social media graphics that increased engagement by X%").

• Highlight GTM Relevance: Emphasize how your designs supported marketing campaigns, sales efforts, or business goals. Use operations-centric language where appropriate (e.g., "designed assets to drive ticket sales," "created collateral for lead generation campaigns").

• Showcase Brand Adherence: Include examples where you successfully worked within strict brand guidelines, demonstrating your ability to maintain consistency.

• Prepare for Technical Questions: Be ready to discuss your software proficiency and design workflows.

Challenge Preparation:

• Understand the Brand: Thoroughly research the LA Kings' current branding, recent campaigns, and visual style.

• Anticipate Design Tasks: Expect a challenge that requires creating a specific marketing asset (e.g., a social media post for an upcoming game, an email banner for a ticket promotion) within a time limit.

• Focus on Clarity & Brand: Prioritize clear communication, adherence to brand guidelines, and efficient execution.

📝 Enhancement Note: The portfolio review is paramount. Candidates should treat it as a presentation of their ability to execute GTM strategies through design. Demonstrating an understanding of how their creative output contributes to revenue generation and fan engagement will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop, Illustrator, and InDesign. These are the core tools for creating a wide range of print and digital assets.

• Microsoft Office Suite: Proficiency in Word, Excel, Outlook, and PowerPoint for general business communication, documentation, and basic data handling.

Analytics & Reporting:

• While not a primary tool for the designer, understanding basic analytics for social media engagement, website traffic, or campaign performance can be beneficial for informing design decisions. Familiarity with platforms like Google Analytics or social media insights dashboards might be a plus. CRM & Automation:

• Experience with CRM systems (like Salesforce) or marketing automation platforms (like Marketo, HubSpot) is not directly required but understanding how design assets integrate into these systems (e.g., email templates, landing page graphics) can be advantageous.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. Any familiarity with how design assets are deployed within marketing automation or CRM platforms will demonstrate a more integrated understanding of GTM operations.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality design work that meets rigorous brand standards and project requirements.

• Collaboration & Communication: Valuing teamwork and open communication to ensure designs effectively support departmental goals and organizational objectives.

• Creativity & Innovation: Encouraging fresh ideas and innovative visual approaches to engage audiences and elevate the brand.

• Adaptability & Responsiveness: Thriving in a fast-paced environment, readily adapting to feedback, and responding quickly to evolving needs, especially during peak seasons or game days.

• Passion for Sports & Entertainment: A genuine enthusiasm for the industry can foster a more engaged and motivated team member.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to work closely with marketing, content, and production teams, acting as partners to achieve common goals rather than isolated contributors.

• Feedback Integration: An open culture for receiving and incorporating constructive feedback from various stakeholders to refine designs and ensure alignment.

• Knowledge Sharing: Willingness to share design insights, best practices, and creative inspiration within the design team and with collaborating departments.

📝 Enhancement Note: The culture likely emphasizes performance, teamwork, and a shared passion for the LA Kings brand. Operations professionals will find that a proactive, collaborative, and results-driven approach to design is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas while strictly adhering to established brand guidelines and project specifications.

• Managing Tight Deadlines: Consistently delivering high-quality work under pressure, especially during busy periods like game days or major event promotions.

• Adapting to Diverse Project Needs: Quickly shifting focus and design style to accommodate a wide range of marketing initiatives across different departments.

• Staying Current with Design Trends: Continuously learning and applying new design techniques and digital platform best practices to keep the brand's visual presence fresh and engaging.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insight into the operational and marketing strategies of a major professional sports franchise.

• Skill Expansion: Opportunities to learn new design software, explore motion graphics, or develop expertise in digital asset management.

• Mentorship: Learning from experienced design and marketing professionals within AEG and the LA Kings organization.

• Networking: Building professional connections within the sports and entertainment industry.

📝 Enhancement Note: The challenges highlight the need for robust operations skills like project management and prioritization. Growth opportunities can lead to roles with more strategic input on GTM campaigns or creative operations management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative design concept. How did you approach it?" (Assesses ability to adhere to operations/brand standards while being creative.)

• "Walk us through your process for designing a marketing campaign asset, from brief to final delivery. What tools do you use, and how do you ensure stakeholder alignment?" (Evaluates process methodology and collaboration skills.)

• "How do you prioritize design requests when faced with multiple urgent deadlines from different departments?" (Tests time management and prioritization skills, crucial for operations.)

• "How do you stay updated on the latest design trends and how do you incorporate them into your work, especially within the context of a sports brand?" (Assesses continuous learning and industry awareness.) Company & Culture Questions:

• "What do you know about the LA Kings organization and AEG? What excites you about working in the sports and entertainment industry?" (Tests research and genuine interest.)

• "How would you describe your ideal team environment and your preferred collaboration style?" (Assesses cultural fit.)

• "How do you ensure your designs effectively communicate the intended message and support the business objectives of a campaign?" (Evaluates strategic thinking and impact orientation.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem/objective, your solution, your specific contributions, the tools used, and the results achieved. Use a consistent structure.

• Quantify Impact: If possible, provide metrics or data that demonstrate the success of your designs (e.g., engagement rates, click-through rates, ticket sales influenced). This is critical for operations roles.

• Highlight Process: Explain your thought process, how you approached challenges, and how you incorporated feedback. This demonstrates your operational workflow.

• Tailor to the Role: Emphasize projects that showcase your ability to create marketing collateral, digital assets, and work within brand guidelines, directly relevant to the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of how design functions as a critical component of marketing operations and GTM strategy. Quantifiable results and a clear understanding of process are key differentiators.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Greenhouse link, ensuring all sections are completed accurately.

• Tailor Your Resume: Highlight experience in graphic design, marketing collateral creation, digital asset development, and any experience within sports, entertainment, or fast-paced environments. Use keywords like "marketing operations," "GTM support," "brand consistency," and "visual storytelling."

• Curate Your Portfolio: Select projects that best demonstrate your skills in creating marketing materials, social media graphics, digital ads, and adhering to brand standards. Prepare to discuss the strategic intent and impact of each piece.

• Prepare for a Design Challenge: Be ready for a practical design exercise that tests your proficiency in Adobe Creative Suite and your ability to work under a deadline, adhering to specific brand guidelines.

• Research the LA Kings and AEG: Understand their current branding, recent marketing campaigns, and their position in the sports and entertainment industry. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.