Junior Brand Designer

📍 Job Overview

Job Title: Junior Brand Designer

Company: Plum Fintech

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Brand Design

Date Posted: 2026-05-04

Experience Level: 0-2 Years

Remote Status: Hybrid

🚀 Role Summary

• Support the Senior Brand Designer in the creation and adaptation of visual assets across paid marketing, social media, CRM, and PR channels, ensuring brand consistency and impact.

• Develop a strong understanding of brand guidelines and visual culture, contributing to the evolution of Plum's brand identity through creative asset development.

• Collaborate cross-functionally with Brand, Growth Marketing, CRM, and PR teams to translate project requirements into compelling design solutions.

• Manage multiple design projects simultaneously, prioritizing tasks and delivering high-quality work within established timelines.

📝 Enhancement Note: This role is critical for maintaining and enhancing Plum Fintech's visual brand presence across all customer touchpoints. The Junior Brand Designer will be instrumental in translating marketing objectives into visually engaging assets, requiring a blend of creative talent and operational efficiency in asset production and management.

📈 Primary Responsibilities

• Assist the Senior Brand Designer in generating and refining design assets for diverse marketing campaigns, including paid advertisements, social media content, email marketing, and public relations materials.

• Execute the adaptation and resizing of existing designs to fit various digital formats, channels, and platform specifications, ensuring optimal visual presentation.

• Create compelling, on-brand visual assets that resonate across different devices and user interfaces, with a meticulous focus on layout, visual hierarchy, and aesthetic appeal.

• Proactively manage a pipeline of multiple design tasks, accurately estimating effort and delivering completed work within agreed-upon deadlines.

• Skillfully apply feedback from stakeholders and the Senior Brand Designer, iterating on designs rapidly while upholding a high standard of detail and quality.

• Contribute innovative ideas and creative concepts for upcoming marketing campaigns, content initiatives, and relevant cultural moments to enhance brand engagement.

• Liaise closely with cross-functional teams to thoroughly understand project briefs, gather necessary information, and ensure design outputs align with strategic objectives.

• Support the maintenance of brand consistency by developing and managing templates, updating brand guidelines, and ensuring adherence to visual identity standards.

• Organize and meticulously maintain design files, ensuring they are easily accessible, properly versioned, and manageable for the wider team.

• Actively pursue professional development, continuously enhancing skills in typography, layout design, image creation, and other relevant design disciplines.

📝 Enhancement Note: The responsibilities highlight a need for strong organizational skills and the ability to manage a dynamic workload, typical in fast-paced marketing teams. The emphasis on adapting assets suggests a significant portion of the role will involve production-level design work, requiring efficiency and a keen eye for detail.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation or equivalent practical experience in Graphic Design, Visual Communications, or a related creative field is highly valued.

Experience: 1-2 years of professional experience in a graphic design or brand design role, with a preference for experience gained within an in-house creative team or a fast-paced agency environment. Relevant internships will be strongly considered.

Required Skills:

• Proven ability in graphic and brand design, demonstrated through a compelling portfolio showcasing digital design work, branding projects, and template creation.

• Solid understanding of fundamental design principles, including color theory, typography, layout composition, and visual hierarchy.

• Proficiency in industry-standard design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for collaborative design and prototyping.

• Excellent communication skills, with the ability to articulate design concepts clearly, actively listen to feedback, and engage constructively in design critique sessions.

Preferred Skills:

• Foundational skills in illustration, motion graphics, or 3D design, which would provide additional versatility for content creation.

• Familiarity with CRM (Customer Relationship Management) systems and their design implications for email campaigns.

• Experience with PR (Public Relations) collateral design and understanding of its visual requirements.

• Basic understanding of paid marketing creative best practices and social media design trends.

📝 Enhancement Note: The required skills emphasize practical application and technical proficiency. The inclusion of Figma points towards a collaborative design workflow, while the Adobe Creative Suite requirement indicates a need for traditional design production capabilities. Preferred skills suggest areas for future growth and specialization within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design work that clearly demonstrates brand identity application across various platforms.

• Case studies showcasing the design process for at least 2-3 distinct projects, highlighting problem-solving, iteration, and final outcomes.

• Examples of template design for digital assets (e.g., social media posts, ad banners, email layouts) that maintain brand consistency and scalability.

Process Documentation:

• Showcase an understanding of design workflow management, from brief interpretation to final asset delivery, including version control and file organization.

• Evidence of how feedback was incorporated into design iterations, demonstrating a structured approach to design refinement.

• Examples of adherence to brand guidelines and how they were applied to ensure consistent visual communication across all touchpoints.

• Any personal process for staying updated on design trends, tools, and best practices relevant to digital and brand design.

📝 Enhancement Note: The emphasis on a portfolio with digital design work, template creation, and asset adaptation indicates that this role requires a designer capable of producing a high volume of polished creative assets efficiently. The portfolio should also subtly convey an understanding of marketing objectives and how design supports them.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Junior Brand Designers in London with 1-2 years of experience, a competitive salary range of £28,000 - £38,000 per annum is estimated. This range accounts for the cost of living in London and the specific requirements of a fintech environment.

Benefits:

• Ownership: Stock options, providing an opportunity to own a part of the company's growth.

• Health & Wellness: Private health insurance and an annual training budget to support professional development.

• Perks: Plum Premium benefits, a referral scheme for rewarding network introductions, and 25 days of holiday plus bank holidays.

• Flexibility: A flexible approach to remote working, with an expectation of at least 2 days per week in the London office, supplemented by 45 "work-from-anywhere" days annually.

• Well-being: 2 weeks paid sabbatical after 4 years of service, enhanced parental leave, and 1 paid volunteering day annually.

• Team & Culture: Regular team breakfasts and lunches, and an annual team trip to a surprise destination.

Working Hours: The standard working hours are approximately 40 hours per week, with a flexible approach to remote working.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in London. The comprehensive benefits package, particularly the stock options and extensive leave/flexibility options, signals a company culture that values employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). Plum operates in a rapidly evolving sector, blending financial services with innovative technology to make saving and investing accessible and automated for a broad audience. This context means the company values agility, data-driven decision-making, and a user-centric approach to product development and marketing.

Company Size: 230+ employees. This indicates a mid-sized company that is likely past its early startup phase, offering a structured yet dynamic work environment. It suggests opportunities for impact and growth, with established processes but still room for individual contribution to shape them.

Founded: 2016. Founded in 2016, Plum has a proven track record and has scaled significantly, evidenced by its 2 million+ users and £2 billion+ in managed assets. This history suggests a stable, growth-oriented company with a clear vision and a successful product-market fit.

Team Structure:

• The marketing team likely includes specialists in areas like Growth Marketing, CRM, PR, and Brand Design, fostering a collaborative environment where distinct functions support overarching campaign objectives.

• The Junior Brand Designer will report to the Senior Brand Designer, indicating a clear reporting line and a mentorship opportunity within the design function.

Methodology:

• Data-Driven Design: Design decisions are informed by user data, A/B testing results, and campaign performance metrics to ensure creative effectiveness.

• Agile Workflow: The fast-moving nature of fintech and marketing necessitates agile project management, allowing for quick iterations and adaptation to market changes.

• Automation & AI Integration: Plum itself leverages automation and AI heavily, and this ethos likely extends to internal processes, encouraging efficiency and smart solutions in design operations.

Company Website: https://withplum.com/

📝 Enhancement Note: Plum's mission and its success in the fintech space suggest a culture that is forward-thinking, user-focused, and committed to innovation. The "Plumsters" culture, along with the emphasis on inclusivity and fun, points to a supportive and engaging work environment.

📈 Career & Growth Analysis

Operations Career Level: Junior Brand Designer. This entry-level to early-career position is designed for individuals with foundational design skills and 1-2 years of experience. The role is a stepping stone, offering significant opportunities to develop core design competencies, gain exposure to a broad range of marketing channels, and understand brand strategy within a dynamic fintech company.

Reporting Structure: The Junior Brand Designer will report directly to the Senior Brand Designer. This provides a clear mentorship path, allowing for direct guidance, skill development, and feedback on design work. It also implies a structured approach to design quality control and brand consistency.

Operations Impact: The role's impact is primarily on the effectiveness of Plum's marketing and communication efforts. By creating engaging and on-brand visual assets, the designer contributes directly to customer acquisition, engagement, and retention. Strong design can enhance brand perception, improve campaign performance, and ultimately support the company's growth objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital advertising creative, social media content design, email template design, or even explore illustration and motion graphics if preferred.

• Brand Strategy Involvement: As experience grows, the designer can become more involved in strategic discussions about brand direction, campaign conceptualization, and visual identity evolution.

• Career Progression: A clear path exists to progress from Junior Brand Designer to Brand Designer, Senior Brand Designer, or even Art Director roles within Plum or similar organizations, with demonstrated proficiency and expanded responsibilities.

• Cross-functional Exposure: Working closely with Growth Marketing, CRM, and PR teams offers exposure to different facets of marketing operations and business strategy, broadening the designer's understanding of the commercial landscape.

📝 Enhancement Note: The role is positioned as a growth opportunity, emphasizing learning and development. The direct reporting to a Senior Brand Designer is a key element for skill acquisition and career advancement within the design discipline.

🌐 Work Environment

Office Type: Plum operates a hybrid model, encouraging at least 2 days per week in their offices located in London, Athens, or Cyprus. This suggests a professional office environment designed for collaboration, with the necessary infrastructure to support creative work.

Office Location(s): The primary focus for this role is London, England. The London office is likely equipped with modern design facilities, collaborative workspaces, and areas for team gatherings.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, with spaces conducive to team meetings, brainstorming sessions, and informal interactions that spark creative ideas.

• Tools & Technology: Access to necessary design software (Adobe Creative Suite, Figma) and hardware is expected, along with reliable internet connectivity essential for both office and remote work.

• Team Interaction: Regular opportunities for face-to-face interaction with the Senior Brand Designer and other marketing team members will facilitate feedback, mentorship, and a strong sense of team cohesion.

Work Schedule: The role adheres to a standard work week (approx. 40 hours) but offers flexibility through the hybrid model and 45 "work-from-anywhere" days, allowing for a balance between structured in-office collaboration and remote autonomy.

📝 Enhancement Note: The hybrid model with a minimum office presence requirement is designed to balance the benefits of in-person collaboration and team building with the flexibility of remote work, a common approach in modern creative and marketing teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and creative output. Be prepared to highlight your most relevant digital design projects.

• Portfolio Presentation: An interview where you'll walk through your portfolio. Focus on explaining your design process, the problem each project solved, your role, and the impact of your design. For this role, emphasize digital assets and template designs.

• Skills Assessment/Practical Exercise: You might be asked to complete a short design task or critique existing designs to assess your design thinking, technical skills (Figma, Adobe Suite), and ability to apply feedback.

• Team/Cultural Fit Interview: A discussion with team members (potentially including the Senior Brand Designer and other marketing colleagues) to gauge your collaboration style, communication skills, and alignment with Plum's culture and values.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best align with the job description, focusing on digital marketing assets, branding, and template design.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process (sketches, iterations), the tools used, and the final outcome/impact.

• Highlight Process: Demonstrate how you approach problems, iterate based on feedback, and ensure brand consistency. Use visuals effectively to showcase your journey.

• Quantify Impact (if possible): If any of your past designs led to measurable results (e.g., improved engagement rates, higher click-through rates), be sure to mention them.

• Showcase Tool Proficiency: Ensure your portfolio reflects your command of Adobe Creative Suite and Figma.

Challenge Preparation:

• Understand the Brand: Thoroughly research Plum Fintech, its mission, target audience, and current brand aesthetic. Familiarize yourself with their app and marketing materials.

• Practice Design Critiques: Be ready to discuss your own work and offer constructive, thoughtful critiques on hypothetical designs or existing Plum creative.

• Prepare for Adaptability Questions: Think about how you handle tight deadlines, multiple projects, and constructive criticism. Have examples ready.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge underscores the practical, hands-on nature of this role. Candidates should be prepared to showcase not just finished work but also their creative process and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and layout creation. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A collaborative interface design tool crucial for modern design workflows, including prototyping, design systems, and team collaboration.

• Design Asset Management: Familiarity with organizing and managing digital design files, potentially using cloud storage solutions (e.g., Google Drive, Dropbox) or dedicated DAM systems.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts key marketing metrics (e.g., CTR, engagement rates, conversion rates) tracked via analytics platforms (e.g., Google Analytics, social media analytics) is beneficial.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Basic understanding of how design assets are implemented within CRM platforms for email marketing campaigns.

• Marketing Automation Tools (e.g., Mailchimp, ActiveCampaign): Awareness of design requirements for automated marketing workflows.

📝 Enhancement Note: The core technical requirements revolve around design software. While direct analytics or CRM management isn't the focus, understanding how designs integrate with these systems and impact performance is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Curiosity & Learning: A strong drive to explore new design techniques, understand visual culture, and continuously develop skills in typography, layout, and digital design.

• Attention to Detail & Craftsmanship: A meticulous approach to design, ensuring high quality, precision, and a polished final product in all visual assets.

• Collaboration & Teamwork: An enthusiastic and open attitude towards working with colleagues across different teams, actively participating in design discussions and contributing to a positive team dynamic.

• Adaptability & Efficiency: Comfort in a fast-paced environment, the ability to manage multiple projects simultaneously, and a willingness to iterate quickly based on feedback.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Brand, Growth Marketing, CRM, and PR teams to ensure design solutions are strategically aligned and meet diverse project needs.

• Open Feedback Culture: A willingness to both give and receive constructive feedback on designs, fostering an environment of continuous improvement and shared learning.

• Knowledge Sharing: Contributing to a team culture where design knowledge, best practices, and creative inspiration are shared openly among team members.

📝 Enhancement Note: Plum's stated values, including a "fun, inclusive company culture (think 🦄🌈💯)", suggest an environment that is both professional and enjoyable, encouraging creativity and strong interpersonal relationships.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Channel Optimization: Ensuring that all creative assets adhere to brand guidelines while also being optimized for the specific requirements and audience engagement strategies of different channels (paid social, email, PR).

• Managing High Volume of Assets: The need to produce and adapt a significant number of visual assets for various campaigns and platforms under tight deadlines requires robust organizational and time-management skills.

• Rapidly Evolving Design Trends: Staying abreast of the latest design trends, platform updates, and creative best practices in the fast-paced fintech and digital marketing landscape.

Learning & Development Opportunities:

• Formal Training: Access to an annual training budget provides opportunities for courses, workshops, and conferences focused on graphic design, brand strategy, or relevant software.

• Mentorship: Direct guidance and learning from the Senior Brand Designer, offering practical advice, skill refinement, and career development insights.

• Exposure to Diverse Marketing Functions: Working closely with Growth Marketing, CRM, and PR teams will provide a broader understanding of marketing strategy and how design contributes to overall business objectives.

📝 Enhancement Note: The challenges presented are typical for junior roles in dynamic marketing environments, emphasizing the need for adaptability and continuous learning. The growth opportunities are significant, offering a clear path for skill development and career progression within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a specific marketing channel, such as a paid social ad or an email campaign. How do you ensure it's both on-brand and effective for that channel?" (Preparation: Outline your step-by-step approach, emphasizing research, concept development, execution, and iteration, referencing specific examples from your portfolio.)

• "How do you approach incorporating feedback on your designs, especially when it differs from your initial vision?" (Preparation: Discuss your mindset towards feedback, your methods for understanding critique, and how you integrate it constructively to improve the final design. Provide an example.)

Company & Culture Questions:

• "What do you know about Plum Fintech and our mission? What excites you about working in the fintech industry?" (Preparation: Research Plum's website, mission statement, recent news, and app. Understand their position in the market and why their work is compelling.)

• "How do you see yourself contributing to our creative team and Plum's overall brand identity?" (Preparation: Connect your skills and aspirations to the company's goals and the specific needs of the Junior Brand Designer role.)

Portfolio Presentation Strategy:

• Tailor Your Narrative: For each project, explicitly link your design decisions to the project's objectives and how they align with Plum's brand and target audience.

• Showcase Process, Not Just Polish: Walk through the evolution of a design, including initial sketches, wireframes, or rejected concepts, to demonstrate your problem-solving journey.

• Highlight Tool Proficiency: Mention the specific tools used (Adobe Suite, Figma) and how they enabled your creative process or specific design solutions.

• Be Ready for Live Design Tasks: Prepare for potential short, timed exercises where you might be asked to critique a design, sketch a concept, or adapt an existing asset.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also an understanding of marketing objectives, brand strategy, and the ability to work effectively within a collaborative, fast-paced environment like Plum Fintech.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Workable platform.

• Portfolio Customization: Ensure your portfolio prominently features digital design work, template design, and examples of asset adaptation relevant to marketing channels. Select projects that best showcase your skills in Adobe Creative Suite and Figma.

• Resume Optimization: Tailor your resume to highlight your 1-2 years of experience in graphic or brand design, using keywords from the job description such as "brand identity," "digital design," "Adobe Creative Suite," and "Figma." Quantify achievements where possible (e.g., "supported the creation of X social media assets per week").

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and discussing your experience with feedback and tight deadlines. Prepare specific examples of how you've contributed to brand consistency and creative campaigns.

• Company Research: Deeply understand Plum Fintech's mission, product, target audience, and current brand aesthetic. Familiarize yourself with the fintech industry and be ready to discuss why you're a good cultural fit for their "Plumsters" team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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