Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer

Company: PepsiCo

Location: Bosques de los Duraznos 67, Miguel Hidalgo, DF, 11700, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 1, 2026

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation and adaptation of print, digital, and motion content materials, requiring a strong foundation in design principles and creative software.

• The Jr. Content Designer will support the development of creative concepts and produce production-ready graphics to meet business, customer, and consumer needs.

• Responsibilities include designing low-complexity creative projects, creating visual presentations, and developing various visual assets like graphics, mockups, and photo retouching.

• Adaptation of key visuals and existing brand assets for digital advertising, point-of-sale (POS) materials, and other consumer touchpoints is a key function of this role.

• The position demands meticulous attention to detail, effective project management, and the ability to ensure all deliverables align with brand guidelines and maintain visual consistency across channels.

📝 Enhancement Note: This role is clearly positioned within a creative and marketing support function, requiring a blend of technical design skills and an understanding of brand application across various media. While not directly a Revenue Operations or Sales Operations role, the emphasis on adapting brand assets for digital advertising and POS materials indicates a connection to Go-To-Market (GTM) strategies, particularly in ensuring consistent brand messaging that can influence sales enablement and customer engagement. The "Jr." designation suggests a focus on execution and learning within established processes.

📈 Primary Responsibilities

• Support and actively participate in brainstorming sessions, contributing creative ideas to concept development for marketing initiatives.

• Design and execute low-complexity creative projects from initial concept through to final production, ensuring timely delivery.

• Create visually engaging presentations for internal Marketing teams, translating complex information into clear and compelling visual narratives.

• Develop a diverse range of visual assets, including but not limited to graphics, mockups, photo retouching, and other creative materials as required by project needs.

• Adapt key visuals and existing brand assets to suit specific requirements for digital advertising campaigns, point-of-sale (POS) materials, and other consumer-facing touchpoints.

• Prepare print-ready artwork and production files, ensuring all specifications are met for accurate and high-quality printing.

• Maintain strict adherence to brand standards and guidelines, ensuring visual consistency and brand integrity across all created and adapted assets.

• Effectively manage multiple projects simultaneously, prioritizing tasks and deadlines in a dynamic, fast-paced creative environment.

• Incorporate feedback from stakeholders and senior designers constructively, continuously seeking to improve creative output, technical proficiency, and overall design skills.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role focused on delivering creative assets that support marketing and sales initiatives. The emphasis on adapting existing brand assets and preparing production-ready files indicates a need for strong process adherence and quality control, which are foundational to operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Art, Visual Communication Design, or a closely related field. Experience:

• Minimum of 1+ year of experience in a design role, preferably within an agency or in-house corporate environment. Recent graduates with demonstrable hands-on design experience through academic projects, internships, or freelance work are strongly encouraged to apply. Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a particular emphasis on Photoshop and Illustrator for graphic creation and manipulation.

• Solid understanding of fundamental design principles, including typography, color theory, layout, and visual hierarchy.

• Demonstrated ability to create engaging visual presentations suitable for internal marketing initiatives.

• Experience in photo retouching and image manipulation to enhance visual assets.

• Capacity to adapt existing brand assets and key visuals for various media, including digital advertising and point-of-sale (POS) materials.

• Strong command of both written and spoken English and Spanish, enabling effective communication with diverse teams and stakeholders.

• Excellent organizational skills with the capacity to manage multiple projects and competing priorities effectively.

• Proactive problem-solving abilities and a keen attention to detail, ensuring accuracy and quality in all deliverables. Preferred Skills:

• Basic knowledge of print design principles and production processes.

• Familiarity with motion graphics software (e.g., After Effects) or basic animation principles.

• Experience working with consumer-facing brands, understanding their unique communication needs.

• Familiarity with digital asset management (DAM) systems.

📝 Enhancement Note: The requirement for bilingualism (English/Spanish) is a critical operational advantage for a global company like PepsiCo, facilitating smoother cross-border collaboration and execution of marketing campaigns tailored to regional nuances. The emphasis on Adobe Creative Suite and fundamental design principles aligns with standard creative operations workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• The portfolio must showcase a strong grasp of design fundamentals, demonstrated through academic, personal, freelance, or professional projects.

• Candidates should present projects that illustrate the adaptation and application of design concepts across multiple touchpoints, such as social media assets, POS materials, digital banners, or campaign adaptations.

• The portfolio should clearly reflect exceptional visual execution, meticulous attention to detail, and the ability to apply design principles consistently across different formats and media.

• Projects demonstrating experience working with consumer-facing brands are highly desirable and will be a key differentiator. Process Documentation:

• While not explicitly stated as a formal "process documentation" requirement, the portfolio serves as evidence of the candidate's ability to follow and execute within established creative processes and brand guidelines.

• Candidates should be prepared to articulate their personal workflow for taking a project from brief to final delivery, highlighting how they manage feedback and ensure brand consistency.

• The ability to prepare production-ready files implies an understanding of pre-press requirements and digital asset specifications, which are critical operational aspects of content deployment.

📝 Enhancement Note: The portfolio is the primary mechanism for assessing a candidate's practical application of design skills and their ability to adhere to brand and production standards. For a role like this, the portfolio acts as a de facto "process portfolio," demonstrating how a candidate operationalizes creative briefs into tangible, brand-compliant assets.

💵 Compensation & Benefits

Salary Range:

• For a Jr. Content Designer role in Mexico City with 0-2 years of experience, typical salary ranges can vary. Based on industry benchmarks for similar creative roles in major metropolitan areas in Mexico, a competitive annual salary would likely fall between MXN $200,000 and MXN $350,000. This estimate considers the cost of living in Mexico City, the specific industry (Food & Beverage), and the entry-level nature of the position. Benefits:

• Opportunities for continuous learning and development through a wide range of programs.

• Access to internal digital platforms designed to promote self-directed learning.

• Structured development programs tailored to leadership skills.

• Specialized role-specific training to enhance technical and creative capabilities.

• Diverse learning experiences facilitated by both internal and external providers.

• Robust recognition programs celebrating seniority, behavior, leadership, and significant life moments.

• Financial wellness programs designed to support associates in achieving their financial goals across different life stages.

• A flexible work program designed to promote a healthy balance between personal and professional life.

• Benefits extended to family members, including a Wellness Line, extensive Agreements and Discounts, scholarship programs for children, and various Aid Plans for life's moments. Working Hours:

• The standard working hours for this full-time position are expected to be 40 hours per week, aligning with typical business operations. While the role is on-site, PepsiCo offers a flexibility program that may allow for some adaptation of the daily working schedule, subject to business needs and team coordination.

📝 Enhancement Note: The salary range provided is an estimation based on publicly available data for similar roles in Mexico City and may not reflect PepsiCo's specific compensation structure. The benefits listed are comprehensive and reflect PepsiCo's commitment to employee well-being and professional growth, which are crucial for talent retention in competitive creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• PepsiCo operates within the dynamic and highly competitive Food & Beverage industry. This sector is characterized by rapid innovation, evolving consumer preferences, strong brand loyalty, and significant global reach. For a content designer, this means working with iconic brands that have a deep connection with consumers worldwide, requiring a keen understanding of market trends and brand storytelling. Company Size:

• PepsiCo is a large, multinational corporation with a vast global presence. Its scale means opportunities for significant impact, exposure to diverse projects, and potential for career advancement within a structured environment. For a Jr. Content Designer, this implies working within established processes and collaborating with large, cross-functional teams. Founded:

• PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. This rich history signifies a company with deep roots in consumer products, a proven track record of growth, and a robust understanding of brand management and market penetration. This foundation provides a stable yet innovative environment for creative professionals. Team Structure:

• The Jr. Content Designer will likely be part of a broader Marketing or Creative Services team within PepsiCo's Mexican operations. This team would comprise various specialists, including senior designers, art directors, copywriters, and project managers.

• The reporting structure would typically involve a direct report to a Creative Manager or Marketing Lead, who oversees the execution of creative projects.

• Collaboration is expected to be extensive, working closely with marketing managers, brand teams, digital specialists, and potentially external agencies to ensure cohesive campaign execution and brand consistency. Methodology:

• PepsiCo emphasizes a consumer-centric approach to its operations and marketing. This translates to a design process that prioritizes understanding consumer needs and preferences.

• Workflow planning and optimization are crucial, especially in a large organization, ensuring efficient asset creation and deployment across various channels.

• Automation and efficiency practices are likely integrated where possible, though for a hands-on design role, the focus will be on efficient execution of creative tasks rather than system automation. Company Website:

• https://pepsicojobs.com

📝 Enhancement Note: The company's scale and industry context inform the operational demands on a content designer. The emphasis on consumer-centricity means designs must resonate with target audiences, and adherence to brand guidelines is paramount for maintaining global brand integrity.

📈 Career & Growth Analysis

Operations Career Level:

• This is an entry-level (Jr.) position, designed for individuals starting their careers in graphic design and content creation. It focuses on developing foundational skills, executing defined tasks under guidance, and learning established creative and operational processes. The role is about building a portfolio and gaining practical experience within a corporate setting. Reporting Structure:

• The Jr. Content Designer will report to a manager or lead within the Marketing or Creative department. This structure provides direct supervision, mentorship, and regular feedback to guide the associate's development and ensure alignment with team objectives. Operations Impact:

• While not directly involved in revenue operations, the content created by this role has a significant indirect impact on sales and revenue. High-quality, on-brand visual assets are crucial for effective marketing campaigns, digital advertising, point-of-sale materials, and overall brand perception, all of which influence consumer purchasing decisions and drive sales. Consistent and compelling visual communication supports brand equity and customer engagement. Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore specialized areas like motion graphics or digital advertising design, and learn about production workflows for print and digital media.

• Industry Exposure: Gaining experience with iconic global brands like Gatorade, Lay's, and Quaker, providing valuable insights into brand management and marketing within the Food & Beverage sector.

• Leadership Potential: With consistent performance and skill development, potential to advance to Senior Content Designer, Art Director, or other creative leadership roles within PepsiCo's marketing or design departments. This progression often involves taking on more complex projects, mentoring junior designers, and contributing to strategic creative direction.

📝 Enhancement Note: The growth path for a Jr. Content Designer typically involves mastering technical skills, understanding brand strategy, and demonstrating leadership potential through project ownership and collaboration. The "operations" aspect here refers to the systematic approach to creative production and brand management.

🌐 Work Environment

Office Type:

• This is an on-site role, indicating a traditional office environment. PepsiCo likely offers a modern workspace designed to foster collaboration and creativity, equipped with the necessary tools and technology for design professionals. Office Location(s):

• The specific office is located at Bosques de los Duraznos 67, Miguel Hidalgo, Mexico City, DF, 11700, Mexico. This is a professional business district, likely offering good accessibility via public transportation and vehicular routes. Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction among team members. This environment is conducive to the brainstorming and feedback sessions mentioned in the responsibilities.

• Access to industry-standard operations tools and technology, including high-performance computers and relevant software (Adobe Creative Suite), will be provided.

• Ample opportunities for interaction with other creative professionals, marketing teams, and brand managers will be available, facilitating knowledge sharing and cross-functional understanding. Work Schedule:

• The standard work schedule is 40 hours per week, typically within standard business hours. The "flexibility program" mentioned suggests that while the role is on-site, there might be some scope for adjusting daily start/end times, subject to team needs and manager approval, to support work-life balance.

📝 Enhancement Note: The on-site requirement facilitates direct collaboration and team synergy, which are often critical for dynamic creative processes. The mention of a "flexibility program" indicates a modern approach to work-life balance within an otherwise structured environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative capabilities.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their process. This may include a hands-on design challenge or a case study presentation focused on adapting assets for a specific campaign or brand.

• Behavioral/Situational Interviews: Interviews with hiring managers and potential team members to assess problem-solving skills, communication abilities, cultural fit, and how you handle feedback and collaboration. Questions may revolve around past projects, how you manage deadlines, and your approach to creative problem-solving.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential within the team and company.

Portfolio Review Tips:

• Curate Selectively: Showcase only your strongest, most relevant work. Aim for 5-8 high-quality projects that demonstrate your range and skills for this specific role.

• Highlight Brand Adaptation: Include projects that specifically show how you've adapted existing brand assets or created assets for different consumer touchpoints (digital ads, POS, social media). This directly aligns with the job requirements.

• Tell a Story: For each project, explain the brief, your creative process, the tools you used, the challenges you faced, and the outcome or impact. Focus on demonstrating your problem-solving approach and design rationale.

• Showcase Bilingual Capability: If possible, include projects that demonstrate your ability to design for both English and Spanish-speaking audiences, or highlight how you've handled linguistic nuances in design.

• Technical Readiness: Ensure your digital portfolio is well-organized, easy to navigate, and loads quickly. Be prepared to discuss the technical aspects of file preparation for print and digital.

Challenge Preparation:

• Be ready for a potential design challenge that might involve adapting a given asset for a new campaign or creating a simple graphic under a time constraint.

• Practice articulating your design thinking clearly and concisely, focusing on how your design choices support business objectives and brand guidelines.

• Prepare to discuss how you incorporate feedback and iterate on designs to achieve the best possible outcome.

📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should strategically select and present work that directly addresses the responsibilities of adapting brand assets and creating consumer-facing materials. The interview process will likely probe their ability to execute within PepsiCo's established brand framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for graphic creation, manipulation, and asset development.

• Adobe InDesign: Likely required for preparing print-ready artwork and layout-heavy projects, such as POS materials.

• Adobe After Effects (Basic): Preferred skill for motion graphics, indicating potential for creating simple animations or dynamic visual content.

Analytics & Reporting:

• While not a primary focus for this design role, an understanding of how visual assets perform on digital platforms (e.g., engagement rates, click-through rates for digital ads) would be beneficial. This might involve working with performance data shared by marketing analytics teams. CRM & Automation:

• Not directly applicable to the core responsibilities of a Content Designer, but familiarity with how creative assets are requested, managed, and deployed through marketing automation platforms or project management systems would be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is standard for design roles. The "Jr." level implies a focus on execution within these tools rather than advanced system integration or analytics interpretation.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: A core value at PepsiCo, meaning designs should always consider the end consumer and aim to create positive experiences and connections.

• Innovation: While this role is execution-focused, a willingness to explore creative solutions within brand parameters is valued.

• Collaboration: Working effectively within a team, sharing ideas, and incorporating feedback are essential for success.

• Efficiency & Accuracy: Delivering high-quality work on time and ensuring brand consistency and technical correctness are paramount in a large organization.

• Integrity: Upholding brand standards and ethical practices in all creative work.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing teams, brand managers, and potentially sales enablement teams to ensure creative assets align with campaign objectives and business goals.

• Feedback Culture: An open environment for giving and receiving constructive feedback is crucial for growth and for refining creative output to meet expectations.

• Knowledge Sharing: Opportunities to learn from senior designers and share creative approaches within the team, fostering a continuous learning environment.

📝 Enhancement Note: The team culture likely balances creative expression with the disciplined execution required for a global CPG brand, emphasizing collaboration and adherence to established brand guidelines.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The primary challenge will be to produce visually compelling and innovative designs while strictly adhering to PepsiCo's established brand guidelines and corporate identity.

• Managing Multiple Priorities: Juggling various projects with different deadlines and stakeholders in a fast-paced corporate environment requires strong organizational and time management skills.

• Adapting to Evolving Trends: Staying current with design trends, digital platform requirements, and consumer preferences in the dynamic Food & Beverage market.

• Incorporating Feedback: Effectively interpreting and implementing feedback from diverse stakeholders, some of whom may have different creative visions.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepening expertise in Adobe Creative Suite, exploring new design techniques, and learning about production workflows for various media.

• Industry Exposure: Gaining hands-on experience with iconic brands and understanding their marketing strategies within the competitive Food & Beverage sector.

• Mentorship and Leadership: Opportunities to be mentored by experienced designers and creative leads, and potentially to mentor future junior designers as their career progresses.

📝 Enhancement Note: The challenges presented are typical for entry-level creative roles in large corporations, emphasizing the need for adaptability, strong execution, and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to adapt an existing brand asset for a new purpose or platform. What was your process, and what were the key considerations?" (Assesses understanding of brand adaptation and execution).

• "How do you ensure visual consistency across different types of media, such as digital ads and print materials?" (Probes attention to detail and process adherence).

• "Walk us through your process for creating a visual presentation for a marketing initiative." (Evaluates presentation design skills and ability to translate information visually). Company & Culture Questions:

• "Why are you interested in working for PepsiCo and specifically in this content design role?" (Tests understanding of the company and role alignment).

• "How do you approach receiving and incorporating creative feedback, especially if you disagree with it?" (Assesses collaboration and adaptability).

• "How do you stay updated on current design trends and apply them in a corporate setting while respecting brand guidelines?" (Evaluates proactive learning and brand awareness). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by highlighting key skills. Start with your strongest, most relevant work.

• Storytelling: For each project, clearly articulate the brief, your role, your design process, the tools used, challenges encountered, and the outcome. Quantify results where possible (e.g., "increased engagement by X%").

• Brand Focus: Emphasize projects that demonstrate your ability to work with brand guidelines and adapt assets for various consumer touchpoints.

• Technical Details: Be prepared to discuss the technical specifications of your files and your understanding of print-readiness or digital asset optimization.

• Conciseness: Aim to present your portfolio within the allocated time, focusing on impactful details rather than lengthy descriptions.

📝 Enhancement Note: Preparation should focus on demonstrating practical design skills, understanding of brand application, and the ability to execute within a corporate structure. The portfolio is the central piece of evidence for these capabilities.

📌 Application Steps

To apply for this Jr. Content Designer position:

• Submit your application through the provided link on the PepsiCo careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your ability to create and adapt content for print, digital, and motion, with a focus on consumer-facing brands and specific touchpoints like digital ads and POS materials.

• Resume Optimization: Ensure your resume clearly articulates your relevant experience, proficiency in Adobe Creative Suite (Photoshop, Illustrator), and your bilingual capabilities (English/Spanish). Highlight any academic projects or freelance work that showcases your design fundamentals and attention to detail.

• Interview Preparation: Practice articulating your design process, explaining your creative decisions, and discussing how you handle feedback. Prepare to walk through your portfolio confidently, emphasizing your understanding of brand consistency and execution.

• Company Research: Familiarize yourself with PepsiCo's brand portfolio, recent marketing campaigns, and their stated company values, particularly those related to innovation, consumer focus, and creating joyful moments. Understand how your role contributes to these broader objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.