WordPress Developer (UX & Automation Focus)

📍 Job Overview

Job Title: WordPress Developer (UX & Automation Focus) Company: Uptalent.io (Client) Location: Colombia Job Type: FULL_TIME Category: Web Development / Operations Technology Date Posted: 2025-10-23 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is centered on developing, maintaining, and optimizing WordPress websites and landing pages with a strong emphasis on User Experience (UX) and conversion rate optimization (CRO).
• Key responsibilities include the implementation and management of marketing automation systems, integrating various tools to streamline lead capture and customer journeys.
• The position requires a blend of front-end development skills (HTML, CSS, JavaScript, PHP) and a keen understanding of analytics and tracking tools like GA4 and Google Tag Manager for data-driven decision-making.
• You will be instrumental in ensuring all digital assets are performant, responsive, accessible, and aligned with brand standards, contributing directly to the digital foundation of a fast-growing logistics company.

📝 Enhancement Note: While the title is "WordPress Developer," the emphasis on "UX & Automation Focus" and integration with CRMs, lead capture workflows, and analytics tools positions this role as a crucial part of the Go-To-Market (GTM) operations technology stack. It bridges the gap between marketing execution and operational efficiency.

📈 Primary Responsibilities

• Design, develop, and maintain highly performant and visually consistent WordPress websites, custom themes, and campaign-specific microsites.
• Implement and manage robust booking forms, lead capture workflows, and integrate them with CRM systems (e.g., HubSpot, Salesforce) and other marketing automation platforms.
• Apply user-centered design principles to create intuitive, accessible, and conversion-optimized landing pages and user interfaces across all devices.
• Ensure all web properties adhere to Core Web Vitals, mobile-first design principles, and WCAG accessibility standards.
• Write and troubleshoot custom HTML, CSS, JavaScript, and PHP code to implement new features, optimize existing ones, and ensure seamless integration of third-party tools.
• Configure, manage, and utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console for accurate event tracking, goal setup, and performance monitoring.
• Set up and meticulously test conversion tracking mechanisms, ensuring data integrity for marketing campaign analysis and ROI measurement.
• Maintain strict brand consistency, formatting, and responsiveness across all digital touchpoints.
• Execute critical technical SEO tasks, including implementing redirects, generating schema markup, managing site migrations, and optimizing caching for improved load times.
• Collaborate closely with marketing, design, and potentially sales teams to rapidly deploy and iterate on digital campaigns and initiatives.
• Troubleshoot and resolve website issues, ensuring high availability and optimal user experience.

📝 Enhancement Note: The responsibilities highlight a blend of development, UX, and marketing operations. The emphasis on "automation systems," "lead capture workflows," and "conversion tracking" suggests a significant contribution to revenue enablement and operational efficiency within the marketing and sales funnels.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating practical application of WordPress development, UX principles, and automation is highly valued. Equivalent professional experience will be considered.

Experience:

• 3–5 years of dedicated, hands-on experience in WordPress development, with a significant portion focused on UX design and implementation.
• Proven track record of building and optimizing websites and landing pages that drive conversions.

Required Skills:

• WordPress Expertise: Deep understanding of WordPress core, custom theme development, plugin integration, and best practices for site architecture.
• Front-End Development: Expert-level proficiency in HTML5, CSS3 (including pre-processors like Sass/LESS), and modern JavaScript (ES6+).
• Back-End Development: Solid understanding and practical experience with PHP for WordPress development, including custom functions and hooks.
• UX/UI Design Principles: Ability to translate user needs and business objectives into intuitive, accessible, and conversion-focused website designs.
• Analytics & Tracking: Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console for implementation, configuration, and data analysis.
• Performance Optimization: Skilled in optimizing Core Web Vitals, page load speeds, and implementing caching strategies.
• Responsive & Mobile-First Design: Proven ability to create designs that adapt seamlessly across all devices and screen sizes.
• Problem-Solving: Proactive and analytical approach to identifying and resolving technical challenges independently.
• Collaboration: Excellent communication skills and the ability to work effectively within a remote, cross-functional team.

Preferred Skills:

• Page Builders: Familiarity with popular WordPress page builders such as Elementor, Oxygen, or similar.
• CRM Integration: Experience integrating WordPress with CRMs like HubSpot, Salesforce, or similar platforms.
• Automation Platforms: Experience with automation tools such as n8n, Zapier, Make (formerly Integromat), or custom API integrations for workflow automation.
• Structured Data & Schema Markup: Knowledge of implementing schema markup for SEO benefits.
• Accessibility Standards: Deeper understanding of WCAG guidelines and implementation.
• CDN Management: Familiarity with Content Delivery Networks, DNS, and SSL configurations.
• Industry Experience: Background in automotive, logistics, or B2B service industries.

📝 Enhancement Note: The "Preferred Skills" section, particularly automation platforms and CRM integration, points towards a role that deeply impacts sales and marketing operations efficiency. Candidates with experience in these areas will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live Website Examples: Showcase a minimum of 3-5 live WordPress websites or landing pages that demonstrate your development, UX design, and conversion optimization skills.
• Process Improvement Case Studies: For at least one project, provide a brief case study detailing a specific challenge (e.g., low conversion rate, poor performance) and how your UX/automation solutions improved key metrics.
• Automation Workflow Examples: If possible, include examples or descriptions of automation workflows you've built (e.g., lead routing, form submissions to CRM, automated email sequences triggered by website actions).
• Performance & Analytics Showcase: Highlight examples where you've improved Core Web Vitals, implemented specific GA4 event tracking, or used analytics data to inform design/development decisions.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for website updates, new feature development, and automation implementation.
• System Integration Documentation: Be prepared to discuss how you document the integration points between WordPress, CRMs, and other marketing tools.
• Performance Monitoring & Reporting: Showcase an ability to set up and interpret performance metrics and analytics reports that inform ongoing optimization efforts.

📝 Enhancement Note: For this role, a portfolio is crucial. It should not only showcase development skills but also the strategic application of UX and automation to achieve business outcomes. The ability to document processes and demonstrate ROI through metrics is a key differentiator.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced WordPress Developers specializing in UX and Automation in regions like Colombia, and considering the remote, full-time nature of the role, a competitive salary range would likely fall between $30,000 - $50,000 USD annually. This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Competitive Compensation: A salary commensurate with experience and market value.
• Full-time Remote Position: Enjoy the flexibility and work-life balance of a 100% remote role.
• Flexible Working Hours: Adapt your schedule to best suit your productivity and time zone, within the operational needs of the team.
• Growth Opportunities: Potential to advance into senior technical roles or marketing strategy positions within the organization.
• Collaborative Environment: Be part of a team that values innovation, user experience, and automation as core drivers of success.
• Impactful Work: Contribute directly to building and optimizing the digital presence of a rapidly growing logistics company.

Working Hours:

• Full-time (approximately 40 hours per week) with an emphasis on flexibility. Candidates are expected to be available during core collaboration hours for the team and client, which may involve overlapping with North American business hours for effective communication and task completion.

📝 Enhancement Note: The salary estimate is based on aggregated data for remote WordPress Developer roles with advanced specialization in UX and automation, considering the cost of living and IT market rates in Colombia. Benefits are inferred from typical offerings for remote, full-time positions at growing tech-enabled companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vehicle Shipping & Logistics (Digital Transformation Focus) Company Size: Fast-growing (Specific size not provided, but implied to be expanding rapidly) Founded: Details not provided, but the company is described as "fast-growing" and "redefining how people move vehicles." This suggests a modern, forward-thinking organization.

Team Structure:

• Operations Technology Focus: This role sits within a team responsible for the digital infrastructure that supports marketing and sales efforts.
• Cross-Functional Collaboration: Expected to work closely with marketing teams (campaign execution, content creation) and design teams (branding, visual assets). Collaboration with sales operations may also occur for lead flow optimization.
• Agile Environment: Likely operates in an agile or iterative development environment, prioritizing speed, efficiency, and continuous improvement.

Methodology:

• Data-Driven Development: Decisions regarding website design, features, and optimizations are informed by analytics (GA4), user feedback, and performance metrics.
• UX-Centric Approach: User experience is paramount, driving decisions about navigation, form design, and overall site interaction.
• Automation & Efficiency: A strong emphasis on leveraging technology to automate repetitive tasks, streamline workflows, and improve operational efficiency.
• Continuous Improvement: The team likely embraces an iterative process of building, measuring, and learning to constantly enhance digital assets.

Company Website: [Uptalent.io is the hiring platform; the client's website is not directly linked but is a logistics company focused on vehicle shipping.]

📝 Enhancement Note: The client's focus on "redefining how people move vehicles" and having "high-converting landing pages, advanced tracking systems, and SEO-driven content" indicates a strong digital-first strategy. This WordPress Developer role is critical to executing that strategy and ensuring operational efficiency in lead generation and customer engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Developer. It requires a solid foundation of technical skills and practical experience, with the capability to work independently on defined projects. The emphasis on UX and automation suggests a pathway towards specialized roles in marketing technology or GTM operations.

Reporting Structure: While not explicitly stated, this role likely reports into a Head of Digital, Marketing Operations Manager, or a Lead Developer within the marketing or GTM technology team. Collaboration will be key with marketing stakeholders.

Operations Impact: The WordPress Developer directly impacts the company's ability to:

• Generate Leads: Through high-converting landing pages and optimized user journeys.
• Improve Conversion Rates: By enhancing UX, streamlining forms, and implementing effective calls-to-action.
• Increase Operational Efficiency: By automating processes related to lead capture, data entry, and workflow management.
• Enhance Brand Perception: Through professional, responsive, and user-friendly digital assets.
• Enable Marketing Campaigns: By rapidly deploying and optimizing web components for various marketing initiatives.

Growth Opportunities:

• Senior Web Developer: Deepen expertise in WordPress development, custom theme/plugin creation, and complex integrations.
• Marketing Technologist / Marketing Operations Specialist: Transition into a role focused on managing and optimizing the broader marketing technology stack, including CRM, marketing automation platforms, and analytics.
• UX/UI Specialist: Specialize further in user research, usability testing, and advanced UX design for digital products.
• Technical Lead for Digital Projects: Lead development efforts for specific campaigns or website initiatives, managing timelines and junior team members.
• Automation Specialist: Focus on building and refining complex automation workflows across various platforms.

📝 Enhancement Note: The growth paths clearly indicate how this role serves as a stepping stone within a GTM or marketing operations framework, offering specialization in technical development, strategic operations, or user-centric design.

🌐 Work Environment

Office Type: Fully Remote. The team operates distributed across different locations, fostering a culture of autonomy and asynchronous communication.

Office Location(s): The role is based in Colombia, but the work is entirely remote. This implies the company may have a presence or target market in Colombia, or simply be drawing talent from that region.

Workspace Context:

• Digital Collaboration Tools: Expect heavy reliance on tools like Slack, ClickUp, Google Drive, and OneDrive for communication, project management, and document sharing.
• Operations Tech Stack: Access to and utilization of WordPress, GA4, GTM, HubSpot, SEMrush, and potentially other marketing and analytics platforms.
• Team Interaction: While remote, opportunities for interaction will be through virtual meetings, team channels, and collaborative project work. Regular check-ins and stand-ups are likely.

Work Schedule:

• Full-time (approx. 40 hours/week) with flexible working hours. The ability to align with critical team syncs, particularly those involving North American counterparts, will be important. This flexibility allows for work around peak productivity times, but requires discipline and clear communication regarding availability.

📝 Enhancement Note: The remote nature and flexible hours are standard for many tech roles, but for an operations-focused development position, it emphasizes the need for strong self-management, clear communication, and proactive engagement to ensure seamless collaboration and project execution.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by the Uptalent.io or client's recruitment team to assess basic qualifications and alignment.
2. Technical Interview: A deep dive into your WordPress development skills, HTML/CSS/JS/PHP knowledge, and experience with analytics and performance optimization. This may include code-related questions or live coding exercises.
3. UX & Automation Focus Interview: This stage will assess your understanding of UX principles, your experience with automation tools, CRM integrations, and your ability to translate business needs into functional, user-friendly web solutions. Portfolio walkthroughs will be key here.
4. Hiring Manager/Team Interview: A discussion about your problem-solving approach, collaboration style, work ethic, and how you fit with the client's company culture and values. You'll discuss how you approach challenges and contribute to team goals.
5. Final Offer: Based on the successful completion of all preceding stages.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your strengths in WordPress development, UX design, and automation implementation. Prioritize quality over quantity.
• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased landing page conversion rate by 15%," "Reduced form submission errors by 20%," "Improved Core Web Vitals scores by X points").
• Demonstrate Process: Briefly explain your design and development process for key projects. Highlight how you incorporated user feedback or data analytics.
• Highlight Automation: If you have specific examples of automation workflows you built, clearly articulate their purpose, the tools used, and their impact on efficiency or lead management.
• Be Prepared to Discuss: Have a concise narrative for each project, ready to walk the interviewer through your contributions, challenges, and learnings.

Challenge Preparation:

• Mock Automation Workflow: Be ready to whiteboard or discuss how you would approach building a specific automation workflow (e.g., lead routing from a website form to a CRM based on specific criteria).
• Performance Optimization Scenario: Prepare to discuss strategies for improving the Core Web Vitals of a hypothetical slow-loading WordPress page.
• UX Problem-Solving: Anticipate questions about how you would improve the user experience of a complex form or a multi-step checkout process on a WordPress site.

📝 Enhancement Note: The interview process is designed to assess both technical acumen and strategic application of skills. A strong portfolio with data-driven results and a clear understanding of how to leverage UX and automation for business impact will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• WordPress: The core CMS for website and landing page development. Expertise in custom theme development, plugin customization, and core functionalities is essential.
• Elementor / Oxygen (or similar Page Builders): Familiarity with at least one popular page builder is highly beneficial for rapid content creation and design implementation.
• HTML, CSS, JavaScript, PHP: Foundation of front-end and back-end development for custom solutions and troubleshooting.

Analytics & Reporting:

• Google Analytics 4 (GA4): For website traffic analysis, user behavior tracking, and conversion monitoring.
• Google Tag Manager (GTM): For implementing and managing tracking tags, pixels, and event tracking without direct code deployment.
• Google Search Console: For monitoring website performance in Google Search, identifying errors, and optimizing for SEO.
• SEMrush (or similar SEO tools): Potentially used for keyword research, competitor analysis, and SEO auditing.

CRM & Automation:

• HubSpot / Salesforce (or similar CRMs): Experience integrating WordPress forms and data with these systems for lead management and sales follow-up.
• n8n / Zapier / Make (or similar Automation Platforms): Experience in building automated workflows between different applications to streamline processes.
• APIs: Understanding of how to interact with APIs for custom integrations between WordPress and other services.

Project Management & Collaboration:

• ClickUp: Likely used for task management, project tracking, and team coordination.
• Slack: Primary communication channel for real-time team interaction.
• Google Drive / OneDrive: For document storage, sharing, and collaborative editing.

📝 Enhancement Note: This stack emphasizes a modern, integrated approach to web development and marketing operations. Proficiency across these areas, particularly in connecting WordPress to analytics and CRM/automation tools, is key to success in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving the end-user, ensuring digital experiences are intuitive, efficient, and valuable.
• Data-Driven Decision Making: Relying on analytics, performance metrics, and user data to inform design, development, and optimization strategies.
• Efficiency & Automation: A drive to streamline processes, eliminate manual tasks, and leverage technology to maximize productivity.
• Collaboration & Communication: Fostering an open environment where ideas are shared, feedback is constructive, and team members support each other.
• Continuous Learning & Improvement: Embracing new technologies, methodologies, and best practices to stay at the forefront of web development and marketing operations.

Collaboration Style:

• Remote-First: Communication is primarily digital, relying on clear written and verbal updates.
• Proactive Engagement: Team members are expected to be proactive in seeking information, sharing updates, and contributing to discussions.
• Cross-Functional Partnerships: Working closely with marketing, design, and potentially sales teams, requiring strong interpersonal skills and the ability to translate technical concepts for non-technical stakeholders.
• Feedback Loops: An open culture for providing and receiving constructive feedback on designs, code, and processes to drive collective improvement.

📝 Enhancement Note: The values highlight a forward-thinking, digitally-savvy team that prioritizes user experience, operational efficiency, and data-informed strategies. This role is perfect for someone who thrives in a collaborative, remote environment and is passionate about using technology to solve business problems.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX with Conversion Goals: Ensuring that a highly intuitive and accessible user experience also effectively drives desired conversions (e.g., lead generation, bookings).
• Integration Complexity: Managing and troubleshooting integrations between WordPress, various third-party tools, and CRMs can be complex and require meticulous attention to detail.
• Performance Optimization Across Devices: Consistently achieving optimal Core Web Vitals and responsiveness across a wide range of devices and network conditions.
• Rapid Deployment Demands: Quickly turning around high-quality web assets for marketing campaigns while maintaining standards and minimizing technical debt.
• Keeping Pace with Technology: Staying updated with the evolving WordPress ecosystem, web standards, and marketing automation technologies.

Learning & Development Opportunities:

• Advanced WordPress Techniques: Opportunities to deepen expertise in custom plugin development, security best practices, and advanced theme architecture.
• Marketing Automation Specialization: Gaining in-depth knowledge of specific automation platforms (n8n, Zapier) and their application in GTM operations.
• Data Analytics & CRO: Developing advanced skills in GA4, A/B testing, and conversion rate optimization strategies.
• Cross-Functional Skill Development: Learning about digital marketing strategies, SEO best practices, and sales operations workflows through collaboration.
• Potential for Leadership: As the company grows, opportunities to lead development initiatives or specialize in technical leadership roles.

📝 Enhancement Note: The challenges presented are typical for roles at the intersection of development and operations. The growth opportunities are well-defined, offering clear paths for specialization and advancement within the operations technology domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX principles to significantly improve a website's conversion rate. What was the problem, your solution, and the measurable outcome?"
• "Walk us through an automation workflow you've built to streamline a process related to lead capture or customer engagement. What tools did you use, and what was the impact?"
• "How would you approach optimizing the Core Web Vitals for a slow-loading WordPress site? What are your go-to strategies and tools?"
• "Imagine a marketing campaign needs a new landing page with specific form fields that need to integrate with HubSpot. How would you approach building and testing this?"

Company & Culture Questions:

• "What interests you most about working for a logistics company, particularly one focused on vehicle shipping?"
• "How do you stay updated with the latest trends in WordPress development, UX design, and marketing automation?"
• "Describe your ideal remote work environment and how you ensure productivity and collaboration."
• "How do you handle conflicting priorities or feedback from different stakeholders (e.g., marketing vs. design)?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: The Challenge -> Your Solution (Development, UX, Automation) -> The Results (Quantifiable Metrics).
• Focus on Impact: Emphasize how your technical work directly contributed to business goals like lead generation, conversion rates, or operational efficiency.
• Showcase Automation & UX: Clearly highlight specific examples where you applied automation or UX principles and explain the benefit.
• Be Ready for Technical Deep Dives: Anticipate questions about your code, specific tools, and problem-solving approaches for the projects you present.
• Tailor to the Role: Connect your portfolio examples back to the specific requirements of this WordPress Developer (UX & Automation) role.

📝 Enhancement Note: Preparation should focus on demonstrating a clear link between your technical skills, UX knowledge, automation capabilities, and the client's business objectives in logistics and lead generation. Quantifiable results are paramount.

📌 Application Steps

To apply for this operations technology position:

• Submit your application through the Uptalent.io platform, ensuring your profile and resume are up-to-date.
• Curate Your Portfolio: Select 3-5 of your strongest WordPress projects, specifically highlighting those with demonstrable UX improvements and automation integrations. Prepare concise case studies for at least two projects, focusing on quantifiable results.
• Tailor Your Resume: Ensure your resume clearly emphasizes your experience with WordPress, HTML, CSS, JavaScript, PHP, UX design, GA4, GTM, and any automation tools (n8n, Zapier, etc.), using keywords from the job description.
• Prepare for Technical & UX/Automation Discussions: Review common WordPress development challenges, UX principles, and automation workflow concepts. Be ready to articulate your problem-solving process and share specific examples.
• Research the Client's Industry: Understand the basic challenges and opportunities within the vehicle shipping and logistics sector to better frame your responses and demonstrate your understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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