Werkstudent (m/w/d) - Web Designer für E-Mail Marketing (Klaviyo)

📍 Job Overview

Job Title: Werkstudent (m/w/d) - Web Designer für E-Mail Marketing (Klaviyo)

Company: More Conversions GmbH

Location: Leipzig, Saxony, Germany

Job Type: Intern

Category: Marketing Operations / CRM Operations

Date Posted: December 07, 2025

Experience Level: 0-2 Years (Internship Level)

Remote Status: On-site

🚀 Role Summary

• This internship focuses on the intersection of creative design and data-driven marketing execution within the email marketing domain, specifically leveraging the Klaviyo platform.

• The role involves translating marketing requirements into visually compelling and technically sound email campaign designs, directly contributing to client success for high-growth D2C brands.

• It offers hands-on experience with a leading CRM and email marketing automation tool, essential for modern marketing operations professionals.

• The position is ideal for individuals looking to build a foundation in digital marketing operations, with a strong emphasis on campaign design, execution, and performance.

📝 Enhancement Note: While the title specifies "Web Designer," the core responsibilities and tools (Klaviyo) strongly indicate a focus on Email Marketing Design and Execution within a broader CRM/Marketing Operations context. The "Werkstudent" designation clearly points to an internship or part-time student role, aligning with the 0-2 years of experience level.

📈 Primary Responsibilities

• Design and build weekly newsletter campaigns and other email marketing assets, ensuring brand consistency and visual appeal.

• Translate client requirements and marketing briefs into actionable, responsive email designs that optimize for various devices and email clients.

• Implement and configure email campaigns within the Klaviyo platform, including setting up segmentation, workflows, and dynamic content.

• Collaborate with the CRM/Marketing team to understand campaign objectives, target audience, and key messaging for each email initiative.

• Assist in A/B testing design elements, subject lines, and content variations to optimize email performance metrics such as open rates, click-through rates, and conversion rates.

• Maintain and update email template libraries, ensuring adherence to best practices for deliverability and user experience.

• Provide design support for other CRM channels, such as WhatsApp or postcard campaigns, as needed.

📝 Enhancement Note: The primary responsibility is clearly defined as designing and building weekly newsletter campaigns on Klaviyo. The enhancement adds detail about translating requirements, implementing on the platform, and collaborating with the team, which are standard operational duties for this type of role.

🎓 Skills & Qualifications

Education: Currently pursuing a degree in Marketing, Design, Communications, Business Administration, or a related field.

Experience: Previous internship or project experience in e-commerce, digital marketing, or graphic design is advantageous. Prior exposure to marketing automation platforms is a plus.

Required Skills:

• Proficiency in graphic design principles and tools (e.g., Adobe Creative Suite, Figma, Sketch).

• Demonstrated creativity and a strong eye for visual aesthetics and user experience.

• Experience or strong aptitude for designing responsive layouts for web or email.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and collaborate effectively.

• Strong organizational skills and attention to detail, crucial for managing campaign details and deadlines.

Preferred Skills:

• Hands-on experience with email marketing platforms such as Klaviyo or Mailchimp.

• Understanding of e-commerce business models and customer journeys.

• Familiarity with HTML/CSS for email templating is a significant advantage.

• Experience with CRM systems and data management practices.

• Knowledge of D2C (Direct-to-Consumer) brand marketing strategies.

📝 Enhancement Note: Based on the "Werkstudent" title and the need for design and platform implementation, the required skills focus on design fundamentals and communication. Preferred skills include direct platform experience (Klaviyo/Mailchimp) and e-commerce context, which are highly relevant for enhancing campaign effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 examples of email campaign designs, demonstrating responsive design capabilities and visual appeal.

• Include case studies or descriptions for each design, highlighting the objective, target audience, design choices, and any measurable outcomes (if available).

• Demonstrate experience in translating marketing briefs or requirements into visual designs.

Process Documentation:

• Candidates are expected to articulate their design process, from brief understanding to final implementation.

• Ability to explain how design decisions support marketing objectives and user engagement.

• Understanding of how to manage design assets and maintain version control for campaign elements.

📝 Enhancement Note: The prompt explicitly states "Bitte unbedingt ein Portfolio mitschicken!" (Please definitely send a portfolio!). This section is crucial for this role. The requirements are tailored to showcase design skills, understanding of the design-to-implementation process, and relevance to the e-commerce/D2C space.

💵 Compensation & Benefits

Salary Range: As a "Werkstudent" position in Germany, the salary will be competitive and adhere to German labor laws for student employment. Based on industry benchmarks for student roles in Leipzig with similar responsibilities and the company's emphasis on a "very competitive salary," an estimated range would be €12 - €18 per hour, depending on experience and academic progress.

Benefits:

• Very Competitive Salary: Remuneration aligned with industry standards for student roles and the company's growth-oriented approach.

• Excellent Development Opportunities: Structured learning path, mentorship, and exposure to advanced CRM and email marketing strategies.

• Collaboration with Fastest Growing D2C Brands in Germany: Direct experience working with prominent and rapidly expanding e-commerce brands.

• €600 Additional Benefits per Year: This likely translates to a monthly or annual allowance for goods and services, offering flexibility and additional value.

• Company Devices and Comfortable Workspace: Provision of necessary technology (e.g., laptop) and a well-equipped, ergonomic workspace in the Leipzig office.

• Dynamic Team Environment: Opportunity to work with a highly motivated team of 15 experts in a fast-paced agency setting.

Working Hours: This is a student position ("Werkstudent"), typically requiring around 15-20 hours per week during the semester, with potential for more hours during university breaks, totaling up to a maximum of 20 hours per week as per German student employment regulations.

📝 Enhancement Note: The company explicitly mentions "Sehr kompetitives Gehalt" and "600€ zusätzliche Sachleistungen pro Jahr." For a "Werkstudent" role in Germany (Leipzig), a salary range is estimated based on typical student wages and the company's emphasis on competitiveness. The €600 benefit is interpreted as a flexible allowance. Working hours are specified based on the "Werkstudent" designation.

🎯 Team & Company Context

🏢 Company Culture

Industry: CRM Agency / Digital Marketing Services, with a specialization in E-Mail Marketing, WhatsApp, and Postcard Marketing for D2C Brands. The company operates within the fast-growing e-commerce and direct-to-consumer sector.

Company Size: Approximately 15 employees, indicating a close-knit team environment where individual contributions are highly visible.

Founded: The company was founded to serve the burgeoning D2C market, aiming to provide specialized CRM strategies to help brands scale their customer retention and engagement efforts.

Team Structure:

• The operations team likely consists of specialized roles in email marketing, CRM management, design, and potentially data analysis, all working collaboratively.

• Reporting is likely to a Marketing Manager, CRM Lead, or Head of Operations, with direct interaction with account managers and client success teams.

Methodology:

• Data-driven decision-making is central, with a focus on analyzing campaign performance metrics to inform future strategies.

• Agile and iterative campaign planning and execution, allowing for quick adaptation to market trends and client feedback.

• Emphasis on automation and efficiency, leveraging tools like Klaviyo to streamline workflows and maximize impact for clients.

Company Website: http://more-conversions.com

📝 Enhancement Note: The description highlights "CRM Agentur," "Deutschlands schnellstwachsende D2C Brands," and a team of "15 höchstmotivierten Experten." This information is used to infer the company's industry, size, and operational focus, emphasizing a dynamic, client-centric, and results-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship ("Werkstudent") role, designed to provide foundational experience in marketing operations, specifically within email marketing and CRM systems. It is an excellent stepping stone for aspiring CRM Specialists, Marketing Automation Specialists, or Digital Marketing Managers.

Reporting Structure: The Werkstudent will likely report to a Senior Marketing Specialist, CRM Lead, or Head of Marketing/Operations. This provides direct mentorship and exposure to experienced professionals in the field.

Operations Impact: The role directly contributes to the success of D2C brands by enhancing their customer communication and retention strategies. Through effective email campaign design and execution, this position impacts key business metrics such as customer engagement, loyalty, and ultimately, revenue.

Growth Opportunities:

• Skill Specialization: Develop deep expertise in Klaviyo, responsive email design, and D2C e-commerce marketing strategies.

• Industry Exposure: Gain invaluable experience working with a diverse portfolio of high-growth D2C brands.

• Mentorship: Benefit from guidance from experienced CRM and marketing professionals within the agency.

• Potential for Future Employment: Successful interns may be considered for future full-time roles within More Conversions GmbH as their skills and experience grow.

📝 Enhancement Note: The "Werkstudent" designation clearly places this role at an entry-level, focused on skill development. The growth analysis highlights typical internship progression paths within a specialized agency.

🌐 Work Environment

Office Type: The company offers a comfortable, on-site workspace in Leipzig, Germany, as indicated by the "Firmengeräte und ein komfortabler Arbeitsplatz sind garantiert" benefit. This suggests a traditional office setting conducive to team collaboration and focused work.

Office Location(s): Leipzig, Saxony, Germany.

Workspace Context:

• The workspace is designed to foster collaboration among the 15-person team, with opportunities for direct interaction and knowledge sharing.

• Access to company-provided devices and a comfortable work environment ensures productivity and efficiency in executing design and platform tasks.

• The team's high motivation suggests a positive and engaging work atmosphere where individuals are encouraged to contribute and learn.

Work Schedule: The role is structured for a "Werkstudent" which implies a flexible part-time schedule, typically 15-20 hours per week, to accommodate university studies. This allows for a balance between academic commitments and gaining practical, hands-on experience.

📝 Enhancement Note: The mention of "Firmengeräte und ein komfortabler Arbeitsplatz" and the "Werkstudent" nature of the role strongly imply an on-site, part-time work arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and platform familiarity.

• Design Challenge/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, tool proficiency, and how they approach translating marketing objectives into visual designs. A small, practical design task related to email marketing might be assigned.

• Team/Hiring Manager Interview: Discussion about motivation, team fit, understanding of e-commerce and email marketing, and career aspirations. Questions will gauge communication skills and ability to collaborate.

• Final Interview (if applicable): May involve a deeper dive into specific project examples or a discussion with a senior team member.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that demonstrate your ability to create effective, responsive email designs for e-commerce or D2C brands.

• Explain Your Process: For each portfolio piece, clearly articulate the problem you were solving, your design thinking, the tools used, and the outcome. Use the "Bitte unbedingt ein Portfolio mitschicken!" instruction to your advantage by making it comprehensive.

• Highlight Klaviyo/Mailchimp: If you have experience with these tools, explicitly mention it and show examples of templates or campaigns you've built or designed for them.

• Quantify Impact: If possible, include metrics (even if estimated for academic projects) to demonstrate the impact of your designs on engagement or conversion.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Be prepared to discuss your design workflow, how you handle feedback, and your understanding of responsive design principles for email.

• Familiarize yourself with Klaviyo's basic functionalities and common email marketing best practices (e.g., CAN-SPAM compliance, mobile optimization).

• Research More Conversions GmbH and the D2C brands they work with to understand their market and design aesthetic.

📝 Enhancement Note: The explicit requirement for a portfolio ("Bitte unbedingt ein Portfolio mitschicken!") is the primary driver for this section. The advice is tailored to ensure candidates meet this critical requirement effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Klaviyo: The central platform for email marketing execution, campaign building, segmentation, and automation. Proficiency or a strong willingness to learn is essential.

• Design Software: Tools such as Adobe Photoshop, Adobe Illustrator, Figma, Sketch, or similar for creating visual assets and email mockups.

• HTML/CSS (Preferred): Basic understanding for email template customization and ensuring responsiveness across different clients.

Analytics & Reporting:

• While not a primary focus for a designer intern, an understanding of how email metrics (open rates, click-through rates, conversion rates) are tracked within Klaviyo is beneficial.

CRM & Automation:

• Klaviyo: As the core CRM/Marketing Automation platform for this role.

• Other CRM/Marketing Tools (Potential exposure): May include exposure to tools for WhatsApp marketing or postcard campaigns, indicating a broader CRM ecosystem.

📝 Enhancement Note: Klaviyo is explicitly mentioned. Other design tools and basic HTML/CSS are inferred as necessary for a web designer role focused on email.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on delivering results and value for D2C brands, ensuring their success is paramount.

• Data-Driven Approach: Decisions are informed by analytics and performance metrics, emphasizing measurable outcomes.

• Innovation & Efficiency: Continuously seeking new ways to optimize campaigns and leverage technology (like Klaviyo) for greater impact.

• Collaboration & Teamwork: Working effectively within a motivated team to achieve shared goals and support each other.

• Growth Mindset: Encouraging continuous learning and development, both for individuals and the company's clients.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing strategists and account managers to translate campaign briefs into effective visuals.

• Feedback Loops: An open culture for sharing design ideas and receiving constructive feedback to refine campaign assets.

• Knowledge Sharing: Team members are likely encouraged to share insights on design trends, platform best practices, and client successes.

📝 Enhancement Note: The company description emphasizes working with "Deutschlands schnellstwachsende D2C Brands" and being a "Team aus 15 höchstmotivierten Experten." This suggests a culture focused on client success, expertise, motivation, and collaborative effort.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving D2C Landscape: Staying abreast of the latest trends in e-commerce, digital marketing, and consumer preferences for D2C brands.

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also functional and render correctly across various email clients and devices using Klaviyo's capabilities.

• Managing Multiple Client Projects: Juggling design requirements and deadlines for several high-growth D2C brands simultaneously.

• Learning a New Platform: Quickly mastering Klaviyo if prior experience is limited, while also adhering to client-specific branding and campaign strategies.

Learning & Development Opportunities:

• Platform Mastery: Deep dive into Klaviyo, becoming proficient in its design, segmentation, and automation features.

• D2C Marketing Expertise: Gain insights into the unique marketing strategies and customer engagement tactics employed by successful D2C brands.

• Responsive Design Best Practices: Enhance skills in creating adaptable and user-friendly designs for a mobile-first world.

• Agency Operations: Understand the workflow and client management processes within a specialized digital marketing agency.

📝 Enhancement Note: Challenges and growth opportunities are derived from the nature of the role (internship, design focus, specific platform) and the company's positioning (fast-growing D2C brands, agency environment).

💡 Interview Preparation

Strategy Questions:

• "Describe your design process from receiving a brief to delivering a final email template. How do you ensure it meets marketing objectives?" (Focus on workflow, client communication, and strategic thinking.)

• "How do you approach designing responsive email templates? What are some common challenges and how do you overcome them?" (Assess technical understanding and problem-solving skills.)

• "Can you walk us through a specific design project in your portfolio? What was the challenge, your solution, and the outcome?" (Leverage your portfolio presentation skills.)

Company & Culture Questions:

• "What do you know about More Conversions GmbH and our work with D2C brands?" (Demonstrate research and genuine interest.)

• "Describe a time you worked in a team. What was your role, and how did you contribute to the team's success?" (Assess collaboration and teamwork skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the "why" behind your design choices, connecting them to business goals.

• Highlight Klaviyo/Email Specifics: If your portfolio includes email designs, point out how they are optimized for email clients and user engagement.

• Showcase Responsiveness: Clearly demonstrate how your designs adapt to different screen sizes.

• Be Concise and Clear: Focus on the most impactful projects and articulate your contributions clearly.

📝 Enhancement Note: Interview preparation is tailored to the role's requirements: design skills, portfolio presentation, Klaviyo knowledge, D2C context, and teamwork.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Crucially, attach your portfolio as requested in the job description. Ensure it highlights your best email design work, responsive capabilities, and any relevant e-commerce or D2C projects.

• Tailor your resume to emphasize design skills, any experience with email marketing tools (especially Klaviyo or Mailchimp), and your understanding of e-commerce or D2C marketing principles.

• Prepare to discuss your design process, your understanding of email marketing best practices, and your motivation for pursuing this specific internship role at More Conversions GmbH.

• Research More Conversions GmbH, their client portfolio, and the D2C industry to demonstrate genuine interest and a foundational understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.