Webflow Developer

📍 Job Overview

Job Title: Webflow Developer Company: Winona Location: Brazil (Remote within Argentina, Colombia, Chile, Ecuador, Mexico, Brazil) Job Type: FULL_TIME Category: Web Development / Operations Technology Date Posted: 2025-09-23 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the development and ongoing maintenance of Winona's digital presence, primarily leveraging the Webflow platform to enhance user experience and operational efficiency.
• The Webflow Developer will be instrumental in building custom components and integrating various systems to support Winona's vertically integrated telemedicine and pharmacy business model.
• A key aspect of this position involves ensuring the website's performance, accessibility, and search engine optimization (SEO), directly impacting customer acquisition and engagement strategies.
• This role requires a strong collaborative approach, working closely with cross-functional teams to translate business requirements into functional and visually appealing web solutions that support operational goals.

📝 Enhancement Note: While the title is "Webflow Developer," the responsibilities such as building custom components, integrations, and optimizing for performance, accessibility, and SEO indicate a role that bridges front-end development with operational technology needs. This suggests a focus on how the website functions as a critical operational tool, not just a marketing asset.

📈 Primary Responsibilities

• Develop, build, and maintain the company website and related digital assets using the Webflow platform, ensuring a high-quality user experience aligned with business objectives.
• Create and implement custom Webflow components, interactions, and animations to enhance website functionality and visual appeal, supporting operational workflows and user journeys.
• Integrate third-party tools and services with Webflow to streamline operations, such as marketing automation platforms, CRM systems, and analytics tools, improving data flow and efficiency.
• Collaborate with marketing, product, and engineering teams to translate business requirements and design mockups into responsive, functional, and performant web pages and features.
• Optimize website performance, ensuring fast load times, efficient resource utilization, and a seamless user experience across all devices and browsers.
• Implement and maintain website accessibility standards (e.g., WCAG) to ensure inclusivity and compliance, broadening the reach of operational services.
• Conduct thorough testing and debugging of website features and functionalities across various platforms and user scenarios to ensure stability and reliability.
• Perform code reviews for other team members or external contributors, providing constructive feedback to maintain code quality and consistency.
• Stay abreast of the latest Webflow updates, features, and best practices, proactively identifying opportunities to leverage new capabilities for operational and user experience improvements.
• Troubleshoot and resolve technical issues related to the website, providing timely support to internal teams and external stakeholders.

📝 Enhancement Note: The responsibilities listed go beyond basic Webflow development and touch upon critical operational aspects like system integration, performance optimization, and cross-functional collaboration. This suggests the need for a developer who understands how their work impacts broader business processes and user engagement in a healthcare/pharmacy context.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong understanding of web development principles and practices, equivalent to a Bachelor's degree in Computer Science, Web Design, or a related field, is expected.

Experience:

• 2-5 years of professional experience in web development, with a significant focus on the Webflow platform.
• Proven track record of building and launching complex websites using Webflow, demonstrating proficiency in its features, limitations, and best practices.
• Experience in translating business requirements and design mockups into functional, interactive, and responsive web pages.

Required Skills:

• Webflow Proficiency: Expert-level knowledge of the Webflow platform, including its CMS, E-commerce capabilities, custom code editor, and integrations.
• HTML & CSS: Deep understanding and practical application of semantic HTML5 and modern CSS3 (including Flexbox, Grid, and responsive design techniques).
• JavaScript: Solid proficiency in JavaScript (ES6+) for adding interactivity, custom functionality, and integrating with APIs.
• Visual Design Sensibility: A strong eye for visual design and user interface (UI) principles, with the ability to create aesthetically pleasing and intuitive web experiences.
• Performance Optimization: Demonstrated ability to benchmark, analyze, and improve website loading speeds and overall performance using tools like Google PageSpeed Insights, GTmetrix, etc.
• Cross-functional Collaboration: Proven ability to work effectively with marketing, product, and other technical teams, communicating technical concepts clearly.
• Problem-Solving: Strong analytical and troubleshooting skills to diagnose and resolve website issues efficiently.

Preferred Skills:

• SEO Fundamentals: Understanding of on-page SEO principles and how to implement them within Webflow for improved search engine visibility.
• Accessibility Standards: Familiarity with WCAG guidelines and experience implementing accessible web design practices.
• API Integrations: Experience integrating Webflow with external APIs and third-party services (e.g., Zapier, Make/Integromat, custom backend services).
• Version Control: Familiarity with Git for code management, though less critical if primarily working within the Webflow designer.
• Basic Backend Knowledge: Understanding of server-side concepts or experience with backend technologies can be beneficial for complex integrations.
• Figma/Sketch: Experience working with design tools like Figma or Sketch for interpreting design assets.

📝 Enhancement Note: The emphasis on "visual/web design skillset (preferably more front-end oriented)" suggests that while technical proficiency in Webflow is paramount, an understanding of user experience, aesthetics, and the ability to translate design into functional code is equally important. This role is for a developer who can not only build but also contribute to the design and user-centric aspects of the website.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A portfolio demonstrating at least 3-5 complex Webflow projects, highlighting your proficiency in building custom layouts, interactions, and CMS structures.
• Custom Component Examples: Specific examples of custom components or integrations you've built within Webflow, showcasing problem-solving and extension of platform capabilities.
• Performance & Optimization Case Studies: Include projects where you explicitly focused on performance optimization, accessibility, or SEO, with quantifiable results or specific strategies employed.
• Cross-functional Collaboration Evidence: If possible, highlight projects where you collaborated with designers, marketers, or other developers, explaining your role and contribution to team success.
• Problem/Solution Focus: For each project, clearly articulate the initial problem or business requirement and how your Webflow solution addressed it, emphasizing efficiency gains or user experience improvements.

Process Documentation:

• Workflow Design: Evidence of designing and executing web development workflows, from initial concept and wireframing through to final deployment and testing.
• Implementation & Testing: Documentation or examples of your testing methodologies, including cross-browser/device compatibility checks and debugging processes.
• Optimization Strategy: Examples of how you approach continuous improvement for websites, including A/B testing, SEO audits, and performance monitoring strategies.

📝 Enhancement Note: Given the operational context of Winona, a portfolio that showcases not just aesthetic appeal but also functional efficiency, integration capabilities, and problem-solving through Webflow will be highly valued. Demonstrating an understanding of how website development impacts business operations is key.

💵 Compensation & Benefits

Salary Range:

• Given the remote nature of the position and the required skills (Webflow, HTML, CSS, JavaScript), and considering the company's target regions (Latin America), a competitive salary range for a mid-level Webflow Developer would typically fall between USD $30,000 - $55,000 per year.
• This estimate is based on industry benchmarks for remote developers in Latin America with 2-5 years of experience, specialized in Webflow. Actual compensation may vary based on specific experience, skill set, and the candidate's location within the specified countries.

Benefits:

• Flexible Hours: Ability to set your own working hours, promoting work-life balance and autonomy.
• Remote Work: Full remote work flexibility, allowing you to work from anywhere within the approved countries.
• Casual Work Environment: A relaxed and informal workplace culture.
• Employee Engagement: Participation in virtual gatherings and employee engagement activities designed to foster team connection.
• Global Team: Opportunity to be part of a diverse, international team, promoting cultural exchange and broad perspectives.

Working Hours:

• The role is full-time, typically requiring around 40 hours per week. The company offers flexible hours, suggesting that while workload expectations are standard, the exact timing of work can be adjusted to suit individual needs and team coordination.

📝 Enhancement Note: The salary range is an estimate based on general market data for remote developers in Latin America. It's crucial for candidates to research specific country cost of living and typical developer salaries in their respective locations within the approved regions to negotiate effectively. The benefits highlight a strong emphasis on employee well-being and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telemedicine, Healthcare Technology, Pharmacy. Winona operates in a rapidly growing sector focused on women's health, specifically HRT for menopause. This means the company is likely fast-paced, innovative, and driven by patient outcomes and technological advancement. Company Size: While not explicitly stated, referring to "two compounding pharmacies" and "in-house physicians" suggests a company that has scaled significantly beyond a startup phase, likely employing over 100 individuals but not yet a large enterprise. This size often means a dynamic environment with opportunities for impact and less bureaucratic structure. Founded: Founded in 2019, Winona is a relatively young company, indicating a culture that is likely agile, adaptable, and embraces new technologies and growth strategies.

Team Structure:

• The Webflow Developer will likely be part of a broader Marketing Technology or Digital Product team, working closely with web designers, marketing specialists, and potentially product managers.
• The reporting structure will likely involve a Web Development Lead, Head of Marketing Technology, or potentially a Digital Product Manager.
• Cross-functional collaboration is a key expectation, requiring interaction with teams responsible for product development, patient care, pharmacy operations, and marketing campaigns.

Methodology:

• Data-Driven Decisions: As a tech-forward company, Winona likely uses data analytics to inform website improvements, marketing strategies, and operational efficiency.
• Agile Development: Given its youth and industry, an agile or iterative approach to web development and product iteration is probable.
• Customer-Centricity: With a focus on patient care, the operations and technology teams are expected to prioritize user experience and patient needs in their development efforts.

Company Website: https://bywinona.com/

📝 Enhancement Note: Understanding Winona's mission in women's health and its vertically integrated model provides context for the Webflow Developer's role. The website is not just a brochure but a critical operational tool that interfaces with patients, pharmacies, and physicians.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level position (2-5 years of experience). The role is focused on execution and implementation within Webflow, with opportunities to contribute to technical strategy and process improvements related to the website. Reporting Structure: The Webflow Developer will likely report to a manager or lead responsible for digital platforms or marketing technology. This position may involve collaboration with senior developers or architects on more complex integrations or system design. Operations Impact: The Webflow Developer's work directly impacts Winona's ability to acquire and serve patients online. A well-optimized, functional, and accessible website is crucial for lead generation, patient onboarding, information delivery, and overall brand perception, all of which are key operational metrics.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, becoming a subject matter expert for the platform and its capabilities within the company.
• Broader Web Technologies: Expand skill set into related front-end technologies or even basic backend development to support more complex integrations.
• Technical Leadership: With proven performance, opportunities may arise to mentor junior developers, lead smaller projects, or transition into a Web Development Lead role.
• Cross-functional Exposure: Gain experience in marketing technology, product development, and UI/UX design by collaborating with various teams.
• Operations Process Improvement: Contribute to refining how the website supports various operational functions, potentially leading to roles focused more on marketing operations or digital operations strategy.

📝 Enhancement Note: For a mid-level developer, growth often involves deepening technical expertise while also expanding into strategic contributions. Winona's fast-growing, tech-centric environment suggests ample opportunities for skill development and career advancement within the digital operations space.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for daily work, and the team operates distributed across different locations. Office Location(s): The company is headquartered in the US (likely), but the role is remote and open to candidates in Argentina, Colombia, Chile, Ecuador, Mexico, and Brazil. This suggests a global, inclusive hiring approach.

Workspace Context:

• Collaboration Tools: Expect to utilize collaboration platforms like Slack, Zoom, Google Workspace, and potentially project management tools (e.g., Jira, Asana) for team communication and task management.
• Technology Access: As a remote role, candidates will need reliable internet access and a suitable work environment. The company likely provides necessary software licenses or access to cloud-based tools.
• Team Interaction: While remote, the company fosters engagement through virtual gatherings and team activities, aiming to build a cohesive team culture despite geographical distribution.

Work Schedule:

• Full-time (40 hours/week) with flexible hours. This allows for autonomy in managing daily schedules, provided core collaboration and availability needs are met. Time zone coordination will be important for team meetings and urgent support.

📝 Enhancement Note: The remote-first nature of this role requires strong self-discipline, excellent communication skills, and comfort with digital collaboration tools. The flexibility offered is a significant perk for operations professionals who may need to balance work with other commitments.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess technical skills, relevant experience, and alignment with Webflow requirements.
• Technical Interview: A conversation with a hiring manager or senior developer to delve into Webflow expertise, HTML/CSS/JS knowledge, problem-solving approaches, and experience with integrations. This may include discussing past projects in detail.
• Portfolio Review / Practical Exercise: Candidates may be asked to present their portfolio, walk through specific projects, or complete a small coding challenge/task related to Webflow development to demonstrate practical skills. This is a critical stage to assess real-world capability.
• Cross-functional/Cultural Fit Interview: An interview with team members from marketing, product, or other departments to assess collaboration skills, communication style, and cultural alignment with Winona's values.
• Final Interview (Optional): Potentially a final discussion with a senior leader to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Focus on Impact: For each project in your portfolio, clearly articulate the business problem you solved and the impact of your solution, especially regarding user experience, operational efficiency, or conversion rates.
• Showcase Webflow Mastery: Highlight custom components, complex CMS setups, intricate interactions, and any integrations you've built. Demonstrate a deep understanding of Webflow's capabilities.
• Explain Your Process: Be prepared to discuss your development process, from understanding requirements to testing and deployment. How do you approach optimization? How do you debug?
• Quantify Achievements: Wherever possible, use metrics to showcase results (e.g., "improved page load speed by X%", "reduced bounce rate by Y%", "enabled Z new functionality").
• Tailor to Winona: Briefly explain how your skills and experience align with Winona's mission and the specific requirements of this role.

Challenge Preparation:

• Webflow Scenarios: Be ready to discuss how you would approach common Webflow development tasks, such as building a responsive navigation menu, implementing a CMS-driven blog, or integrating a form with a CRM.
• Problem-Solving: Prepare to tackle hypothetical problems related to website performance, accessibility, or broken functionality. Think about your systematic approach to diagnosing and fixing issues.
• Code Snippets: If asked for a coding challenge, ensure your HTML, CSS, and JavaScript are clean, well-commented, and follow best practices.

📝 Enhancement Note: The interview process will likely heavily scrutinize practical Webflow skills and the ability to translate design and business needs into functional web solutions. A strong portfolio demonstrating problem-solving and the impact of your work will be essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency is non-negotiable.
• HTML5: For structuring web content semantically and efficiently.
• CSS3: For styling, layout (Flexbox, Grid), responsiveness, and animations.
• JavaScript (ES6+): For client-side interactivity, dynamic content, and custom functionality.

Analytics & Reporting:

• Google Analytics: Likely used for tracking website traffic, user behavior, and conversion performance. Understanding how to interpret GA data to inform website improvements is beneficial.
• Webflow Analytics: Utilizing the built-in analytics and reporting features within Webflow.
• Performance Testing Tools: Such as Google PageSpeed Insights, GTmetrix, Lighthouse for diagnosing and improving site speed.

CRM & Automation:

• CRM Integration: Experience integrating Webflow forms and data with CRM systems (e.g., HubSpot, Salesforce, or similar) will be valuable, though specific CRM is not named.
• Marketing Automation Integration: Connecting Webflow with tools for email marketing, lead nurturing, and campaign management.
• Integration Platforms: Familiarity with tools like Zapier or Make (formerly Integromat) for creating automated workflows between Webflow and other applications.

📝 Enhancement Note: The tech stack is centered around Webflow, but experience with adjacent tools that support marketing, analytics, and operational automation will be a significant advantage, highlighting the role's connection to broader business operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embracing new technologies and adapting quickly to market changes, especially in the fast-paced telemedicine sector.
• Customer Focus: Prioritizing the needs and experience of patients, ensuring that digital platforms are user-friendly and supportive of their health journey.
• Data-Driven Approach: Using analytics and performance metrics to inform decisions, optimize processes, and measure success.
• Collaboration & Teamwork: Working effectively with diverse teams across different functions and geographies to achieve common goals.
• Efficiency & Optimization: Continuously seeking ways to improve processes, streamline workflows, and enhance the performance of digital assets.

Collaboration Style:

• Remote First: Open communication and proactive engagement are key in a distributed team. Expect active participation in Slack channels, virtual meetings, and collaborative documentation tools.
• Cross-functional Integration: A willingness to work closely with non-technical teams (marketing, product, operations) to understand their needs and translate them into technical solutions.
• Feedback-Oriented: A culture that encourages constructive feedback on code, design, and processes to foster continuous improvement and learning.

📝 Enhancement Note: The company culture values innovation and a customer-centric approach, which translates to how the Webflow Developer's work will be perceived and utilized. A collaborative spirit and a focus on efficiency will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Environment: Adapting to the evolving needs of a fast-growing company means priorities might shift, requiring flexibility and quick learning.
• Technical Debt Management: As the company scales, managing and potentially refactoring existing Webflow implementations to maintain performance and scalability can be a challenge.
• Balancing Design and Functionality: Ensuring the website is both visually appealing and highly functional, meeting diverse user needs and operational requirements simultaneously.
• Remote Collaboration: Maintaining strong team cohesion and effective communication across different time zones and locations.

Learning & Development Opportunities:

• Advanced Webflow Features: Opportunity to master advanced Webflow functionalities like custom code, integrations, and complex CMS setups.
• Performance & SEO Specialization: Deepen expertise in website performance optimization and SEO best practices, becoming a go-to resource for these areas.
• Exposure to Healthcare Tech: Gain valuable experience in the growing and impactful field of telemedicine and health tech.
• Cross-functional Skill Development: Learn about marketing technology stacks, product development lifecycles, and user experience design principles through collaboration.
• Potential for Leadership: As Winona grows, opportunities to take on more responsibility, lead projects, or mentor others may emerge.

📝 Enhancement Note: The challenges presented are typical of a rapidly scaling tech company. Successfully navigating these will provide significant growth opportunities, particularly in developing adaptability, problem-solving skills, and expertise in operational web technologies.

💡 Interview Preparation

Strategy Questions:

• Webflow Architecture: "Describe how you would structure a complex Webflow project for a growing e-commerce or service-based business. What considerations would you make for scalability and maintainability?" (Focus on CMS structure, component organization, and custom code strategy).
• Integration Scenarios: "If Winona wanted to integrate our patient portal sign-up form with our CRM to automatically create new leads, how would you approach this using Webflow and potential integration tools?" (Discuss form setup, Zapier/Make, or custom API calls).
• Performance Optimization: "Walk me through your process for identifying and resolving website performance bottlenecks in Webflow. What tools and techniques do you typically use?" (Mention tools like PageSpeed Insights, browser developer tools, image optimization, code minification).
• Accessibility Implementation: "How do you ensure a Webflow site meets accessibility standards? Can you give examples of specific practices you implement?" (Discuss semantic HTML, ARIA roles, keyboard navigation, color contrast).
• Collaboration and Requirements: "How do you typically collaborate with designers and marketing teams to translate their vision into a functional Webflow site? What steps do you take to clarify business requirements?" (Focus on communication, feedback loops, wireframing, and requirement documentation).

Company & Culture Questions:

• "What interests you about Winona's mission and our role in women's health?" (Research Winona's values and impact).
• "How do you approach working in a remote, globally distributed team?" (Highlight your communication skills and comfort with remote collaboration tools).
• "Describe your ideal work environment and how you maintain productivity while working remotely." (Emphasize self-discipline, time management, and proactive communication).

Portfolio Presentation Strategy:

• Project Deep Dive: Select 2-3 key projects that best showcase your Webflow skills, custom integrations, and problem-solving abilities. For each, clearly state the client/project goal, your role, the challenges, your solutions, and the outcomes.
• Live Demo (if applicable): If you have a particularly complex or interactive project, consider a brief live demo within your portfolio presentation.
• Focus on Process: Explain your thought process behind design decisions, component creation, and optimization strategies.
• Quantify Impact: Use metrics to demonstrate the success of your projects, linking your work directly to business objectives or user experience improvements.
• Prepare for Q&A: Anticipate questions about your technical choices, challenges encountered, and how you handled specific requirements.

Challenge Preparation:

• Be ready for a practical exercise that might involve building a specific component, optimizing a given page, or debugging a provided code snippet within Webflow.
• Practice articulating your thought process clearly and concisely, explaining why you are making certain technical decisions.

📝 Enhancement Note: Prepare to demonstrate not just your technical ability in Webflow but also your understanding of how web development supports business operations and contributes to user engagement and company growth. Highlighting problem-solving and collaborative skills will be crucial.

📌 Application Steps

To apply for this operations-focused Webflow Developer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your best Webflow projects, particularly those demonstrating custom components, integrations, and performance optimization. Tailor your project descriptions to highlight the impact on user experience and operational efficiency.
• Resume Optimization: Craft your resume to emphasize your Webflow proficiency, front-end development skills (HTML, CSS, JavaScript), experience with integrations, and any contributions to performance or SEO improvements. Use keywords from the job description naturally.
• Interview Preparation: Thoroughly review Winona's website and mission. Prepare to discuss your portfolio projects in detail, focusing on problem-solving, technical execution, and quantifiable results. Practice answering technical and behavioral questions.
• Company Research: Understand Winona's business model (telemedicine, HRT for women), its vertically integrated approach, and its target market. This will help you articulate your interest and how your role contributes to the company's success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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