Senior Product Designer — New York

📍 Job Overview

Job Title: Senior Product Designer Company: Whop Location: Brooklyn, NY, United States Job Type: Full-Time Category: Product Design / User Experience Date Posted: October 08, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Spearhead the design of intuitive and elegant product experiences, with a primary focus on the seller-side platform to enhance user engagement and operational efficiency.
• Drive the end-to-end design process, translating complex product requirements into actionable wireframes, user flows, mockups, and interactive prototypes.
• Foster strong collaborative relationships with product managers and engineers to ensure seamless implementation that upholds design integrity and user experience standards.
• Actively participate in design critiques, providing and receiving constructive feedback to elevate the quality and impact of design solutions.
• Contribute to the evolution and maintenance of the company's design system and UI components, ensuring consistency and scalability across the product ecosystem.

📝 Enhancement Note: The role emphasizes a "zero-to-one" environment, indicating a need for individuals comfortable with ambiguity, rapid iteration, and a high degree of ownership in building foundational design processes and features. The focus on the "seller side" suggests a critical role in shaping the tools and interfaces that enable creators and businesses to operate and grow on the Whop platform, directly impacting revenue generation and operational scalability.

📈 Primary Responsibilities

• Design and iterate on user-centered product experiences, focusing on the seller-facing aspects of the Whop platform to optimize workflows and drive adoption.
• Develop comprehensive user flows, wireframes, and high-fidelity mockups, clearly articulating design solutions and their rationale to cross-functional teams.
• Create interactive prototypes to test and validate design concepts, gather user feedback, and facilitate clear communication with engineering for implementation.
• Collaborate closely with engineering teams to ensure design specifications are accurately translated into functional features, addressing technical constraints and opportunities.
• Participate in and lead design reviews, providing insightful feedback to peers and stakeholders, and incorporating feedback to refine design outcomes.
• Contribute to the development, documentation, and maintenance of Whop's design system, ensuring consistency in UI components, patterns, and brand guidelines.
• Conduct user research and usability testing to gather insights that inform design decisions and validate proposed solutions.
• Advocate for user needs and best practices in design throughout the product development lifecycle, from ideation to post-launch analysis.

📝 Enhancement Note: The explicit mention of designing "specifically on the seller side" highlights a critical area of focus. This implies the Senior Product Designer will be instrumental in shaping the tools and interfaces that empower businesses and creators to manage their communities, products, and sales on Whop. This directly ties into revenue operations by optimizing the tools that drive commerce and customer engagement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), or a related field is often implied for senior roles. Candidates are expected to demonstrate a deep understanding of design principles and methodologies.

Experience:

• Minimum of 4 years of professional experience as a Product Designer, UX Designer, or UI Designer.
• Proven track record of successfully designing and shipping complex digital products.
• Experience working in fast-paced, agile environments, ideally within a zero-to-one product development context.

Required Skills:

• Portfolio: A strong, comprehensive portfolio showcasing robust UX thinking, polished visual design, and a clear demonstration of problem-solving abilities, particularly in complex interfaces.
• Design Software Proficiency: Expert-level command of Figma, including advanced features like component creation, variants, auto layout, and interactive prototyping.
• UX/UI Design: Deep understanding of user-centered design principles, usability heuristics, and interaction design best practices.
• Wireframing & Prototyping: Ability to translate abstract ideas into tangible wireframes, user flows, and interactive prototypes for testing and stakeholder communication.
• Visual Design: Strong aesthetic sensibility and a keen eye for detail in typography, color theory, layout, and visual hierarchy.
• Collaboration: Excellent cross-functional collaboration skills, with the ability to work effectively with product managers, engineers, and other stakeholders.
• Communication: Clear, concise, and persuasive communication skills, both written and verbal, with the ability to articulate design decisions and rationale effectively.
• Problem-Solving: Demonstrated ability to analyze complex problems, identify user needs, and develop innovative, user-centric solutions.
• Time Management: Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and work independently in a fast-paced environment.
• Entrepreneurial Mindset: A passion for entrepreneurship and a proactive, self-starter attitude.

Preferred Skills:

• Experience designing social products or platforms that foster community and creator engagement.
• Experience contributing to or leading the development of a design system.
• Familiarity with user research methodologies and usability testing.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.

📝 Enhancement Note: The "Cracked" skill listed is likely an informal internal descriptor for someone who is exceptionally talented, experienced, and has a proven ability to deliver high-impact results. This points to a high bar for performance and a need for designers who can operate autonomously and deliver exceptional quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Thinking: Demonstrate a clear understanding of the user problem, your design process, and how your solutions address specific user needs and business objectives. Clearly articulate your role in each project.
• Visual Design Polish: Showcase high-fidelity mockups and prototypes that reflect a strong command of visual design principles, attention to detail, and an understanding of aesthetic consistency.
• Process Documentation: Include case studies that walk through your design process, from initial research and ideation to iteration and final implementation. Highlight key decisions and the rationale behind them.
• Impact & Results: Quantify the impact of your designs whenever possible. Include metrics, user feedback, or business outcomes that demonstrate the effectiveness of your solutions. For this role, focus on how your designs improved seller efficiency, engagement, or conversion.
• Figma Proficiency: Be prepared to discuss your use of Figma, including how you leverage components, variants, prototyping features, and collaboration tools.

Process Documentation:

• Workflow Design: Showcase examples of designing complex user workflows, particularly those related to commerce, community management, or platform interaction.
• Iteration & Feedback: Illustrate how you incorporate feedback from user testing, design reviews, and cross-functional teams into your iterative design process.
• System Contribution: If applicable, provide examples of contributions to design systems, including component creation, pattern definition, and documentation.

📝 Enhancement Note: Given the "zero-to-one" environment and focus on seller-side functionality, a portfolio that demonstrates experience in building new features or products from the ground up, with a clear emphasis on user adoption and operational efficiency for sellers, will be highly valued. The ability to articulate the "why" behind design choices and their direct impact on business goals is crucial.

💵 Compensation & Benefits

Salary Range:

• Minimum Cash Compensation: $230,000 USD per year.
• Equity Package: A competitive equity package is also offered, indicating potential for significant long-term value.

Benefits:

• Unlimited PTO: Flexibility and trust in managing personal time off.
• Comprehensive Health Coverage: Full health, vision, and dental insurance.
• Daily Meal Stipend: Paid lunches and dinners Monday through Friday, supporting a productive work environment.
• Wellness: A free Equinox membership, promoting employee physical well-being.
• Tech Stipend: A $3,000 "ramp card" for the latest Macbook Pro and other tech accessories, ensuring employees have top-tier equipment.

Working Hours: The role is on-site, implying standard office-based working hours. While not explicitly stated, a 40-hour work week is a common industry standard. The company culture suggests a focus on impact and productivity, which may allow for some flexibility in daily scheduling.

📝 Enhancement Note: The minimum cash compensation of $230,000 for a Senior Product Designer in New York, combined with a significant equity package, positions this role at the higher end of the market for experienced designers in tech. This reflects the seniority of the position and the company's investment in attracting top talent for a critical, high-impact role in a fast-growing startup. The benefits package is exceptionally strong, indicating a focus on employee well-being and productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Social Commerce Infrastructure, Creator Economy. Whop operates at the intersection of social media, e-commerce, and community building, empowering creators and businesses to engage directly with their audiences and monetize their offerings. Company Size: While specific numbers aren't provided, the mention of a "growing team" and "zero-to-one environment" suggests a startup or early-stage growth company, likely ranging from 50-200 employees. This size typically fosters a dynamic, collaborative, and fast-paced atmosphere. Founded: The founding date is not explicitly stated, but the "zero-to-one" context implies a relatively young company, likely founded within the last 5-7 years, experiencing a significant growth phase.

Team Structure:

• Reporting: The Senior Product Designer will report to the Design Lead, indicating a hierarchical structure within the design department.
• Cross-functional Collaboration: Close collaboration is expected with Product Managers and Engineers, forming agile squads or pods to drive product development. This implies a highly integrated, team-oriented approach.
• Design Team: The design team itself is growing, suggesting opportunities to influence team processes and culture as it scales.

Methodology:

• User-Centric Design: A strong emphasis on user needs and creating thoughtful, user-centered solutions is core to the design philosophy.
• Data-Informed Iteration: While not explicitly detailed, the "fast-moving" and "iterating based on feedback" aspects suggest a data-informed approach to product development and design refinement.
• Efficiency & Simplicity: The company values simplicity and expects its team members to drive towards it, indicating a focus on lean processes and intuitive user experiences.

Company Website: https://www.whop.com/

📝 Enhancement Note: The "creator-first" and "social commerce infrastructure" focus suggests a company culture that values innovation, community, and direct engagement. The emphasis on "clean, bold" design aligns with a modern, impactful aesthetic. The "zero-to-one" environment means the designer will likely be involved in shaping core product strategy and user experience from early stages.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," indicating a mid-to-senior level position. It requires significant experience and the ability to operate with a high degree of autonomy. The designer is expected to not only execute but also to influence design strategy and mentor junior team members over time.

Reporting Structure: The Senior Product Designer reports to the Design Lead. This implies a clear line of communication and mentorship, with opportunities to gain strategic insights from leadership while contributing hands-on design work.

Operations Impact: The Senior Product Designer's work directly impacts the core product experience for sellers on the Whop platform. By designing intuitive and efficient tools, this role is critical in enabling creators and businesses to effectively manage their communities, products, and sales, thereby directly contributing to Whop's revenue growth and market position in social commerce. The focus on the "seller side" means improvements here directly translate to increased platform transaction volume and seller satisfaction.

Growth Opportunities:

• Leadership Development: As a senior member of a growing team, there's potential to take on more leadership responsibilities, such as mentoring junior designers, leading design initiatives for specific product areas, or contributing to the evolution of the design team's processes and strategy.
• Skill Specialization: Opportunity to deepen expertise in areas like community design, creator economy platforms, or advanced UX research and strategy.
• Strategic Influence: Involvement in early-stage product strategy and roadmap planning, allowing for significant influence on the future direction of the Whop platform and its seller experience.
• Cross-functional Expertise: Gaining deep knowledge of product management and engineering processes within a fast-paced startup environment.

📝 Enhancement Note: The "zero-to-one" nature of the role suggests that growth will be tied to the company's expansion. Success in this role could lead to opportunities in design leadership, product strategy, or even venturing into product management roles if desired, given the close collaboration expected. The emphasis on impact means visible contributions are likely to be recognized and rewarded with advancement opportunities.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in Brooklyn, NY. This suggests a traditional office-based work environment designed to foster collaboration and team cohesion. Office Location(s): Brooklyn, NY. This location offers access to a vibrant tech and creative scene, with potential for easy commute for many New York City residents.

Workspace Context:

• Collaborative Atmosphere: Being on-site in a growing startup environment typically means a dynamic workspace with frequent interaction between team members across different departments.
• Tools & Technology: Employees are provided with top-tier equipment (Macbook Pro) and a tech stipend, indicating a commitment to providing the best tools for productivity and design execution. Access to Figma and other relevant design and collaboration software is standard.
• Team Interaction: Daily in-person interaction with fellow designers, product managers, and engineers is expected, facilitating quick feedback loops and a strong sense of team unity.

Work Schedule: While specific hours are not detailed, the on-site nature and "fast-moving" environment suggest a standard full-time work schedule (likely around 40 hours/week). The emphasis on impact and productivity may offer some flexibility in daily start/end times, but core collaboration hours will likely be expected. The generous benefits like paid lunches and dinners Monday-Friday further support an environment where employees are encouraged to focus on their work.

📝 Enhancement Note: The on-site requirement in Brooklyn, coupled with the generous meal benefits, suggests Whop aims to create a highly productive and engaging in-office experience. This environment is ideal for designers who thrive on close collaboration, spontaneous brainstorming, and the energy of a startup hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and cultural fit. A strong portfolio is paramount.
• Design Exercise/Case Study: Likely a take-home assignment or an in-person/virtual design challenge. This will evaluate your problem-solving approach, design process, and ability to articulate your thinking. It might involve a specific problem related to the seller experience on Whop.
• Interviews with Design Team: Discussions with the Design Lead and potentially other designers to assess design craft, collaboration style, and technical proficiency with tools like Figma.
• Cross-functional Interviews: Meetings with Product Managers and Engineers to evaluate your ability to collaborate effectively, understand technical constraints, and communicate design rationale.
• Final Interview: Possibly with a co-founder or senior leadership to assess overall fit, strategic thinking, and alignment with company values.

Portfolio Review Tips:

• Focus on Relevance: Tailor your portfolio to showcase projects that best demonstrate your skills in designing complex interfaces, optimizing user workflows, and driving impact, especially for platforms or seller-side tools.
• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the challenges faced, your design decisions, and the outcomes achieved. Use visuals effectively to support your narrative.
• Showcase Figma Mastery: Be prepared to walk through your Figma files, demonstrating your use of components, prototyping, and collaboration features. Highlight how you maintain design system consistency.
• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your designs. For this role, focus on improvements in seller efficiency, user engagement, or conversion rates.
• Zero Ego, Clear Communication: Present your work confidently but be open to feedback. Articulate your thoughts clearly and concisely.

Challenge Preparation:

• Understand the Whop Product: Research Whop's platform, its target users (creators, sellers, buyers), and its value proposition.
• Seller-Side Focus: Anticipate design challenges related to seller tools, dashboard usability, product management, community moderation, or sales optimization.
• Process & Rationale: Be ready to explain your design process and the rationale behind your decisions. Focus on user-centered approaches and how you would iterate based on feedback.
• Figma Skills: Ensure your Figma skills are sharp for any design task or discussion.
• Communication: Practice articulating your design thinking clearly and concisely, as if presenting to product managers and engineers.

📝 Enhancement Note: The emphasis on "zero ego" and "cracked" implies that candidates should be confident in their abilities but also humble and collaborative. The interview process will likely be rigorous, focusing on both design craft and the ability to integrate into a fast-paced, high-performing team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration. Proficiency with advanced features like components, variants, auto layout, and collaborative editing is expected.
• Prototyping Tools: Figma's built-in prototyping capabilities are key, but experience with other tools like InVision or Principle might be beneficial.
• Design Systems: Experience in creating, contributing to, or maintaining design systems is highly valued.

Analytics & Reporting:

• While not explicitly listed for the designer, familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) is beneficial for understanding user behavior and informing design decisions.
• Experience with dashboarding tools for reviewing performance metrics can also be advantageous.

CRM & Automation:

• Not directly relevant to the designer's core tools, but understanding how design impacts CRM processes (e.g., lead generation forms, customer onboarding) or marketing automation workflows can add value.

📝 Enhancement Note: The explicit mention of Figma as a required skill is critical. Designers must be proficient not just in basic usage but in leveraging its advanced features for efficient workflow and collaboration, especially within a growing design system.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong desire to leave a "big dent on the world" and achieve significant impact through design.
• Simplicity & Clarity: A commitment to driving towards simplicity in both product experience and internal processes.
• User-Centricity: Creating thoughtful, user-centered design solutions that prioritize the needs of creators and sellers.
• Collaboration & Zero Ego: Working effectively in a team environment, being open to feedback, and prioritizing collective success over individual recognition.
• Entrepreneurial Spirit: A passion for building and a proactive, self-starter attitude suitable for a zero-to-one environment.

Collaboration Style:

• Cross-functional Integration: Highly integrated collaboration with Product Managers and Engineers, working in tight-knit teams to rapidly iterate and ship products.
• Feedback Culture: A culture of giving and receiving constructive feedback during design reviews to continuously improve product quality.
• Knowledge Sharing: As the team grows, there will be an expectation of sharing best practices and contributing to a collective knowledge base.

📝 Enhancement Note: The emphasis on "zero ego" and a "high bar for what constitutes a great product" suggests a team that is passionate, driven, and holds high standards for itself and its output. The "creator-first" ethos likely permeates decision-making, ensuring that the needs of the platform's users are central.

⚡ Challenges & Growth Opportunities

Challenges:

• Zero-to-One Environment: Navigating ambiguity, defining processes, and building foundational design elements for new features or the platform itself.
• Rapid Iteration: Adapting quickly to changing priorities and market feedback in a fast-paced startup setting.
• Balancing Seller Needs: Designing effectively for the diverse needs and technical proficiencies of various sellers on the platform.
• Scaling Design Systems: Contributing to and evolving a design system that supports rapid product development and maintains consistency across a growing feature set.

Learning & Development Opportunities:

• Strategic Design Influence: Opportunity to shape product strategy and user experience from the early stages of development.
• Mentorship: Potential for mentorship from the Design Lead and exposure to senior leadership within a growing company.
• Industry Exposure: Deepening understanding of the social commerce and creator economy landscape.
• Skill Expansion: Developing expertise in designing for complex transactional and community-focused platforms.

📝 Enhancement Note: The challenges presented are inherent to a high-growth startup environment. Success will depend on a designer's adaptability, problem-solving skills, and ability to thrive under pressure while maintaining a high standard of quality. The growth opportunities are substantial for individuals who can demonstrate leadership and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex user workflow. How did you approach it, and what was the outcome?" (Focus on process, problem-solving, and impact for seller efficiency.)
• "How do you balance user needs with business goals and technical constraints in your design process?" (Highlight your ability to find pragmatic solutions.)
• "Walk us through a project where you significantly improved a user experience. What metrics did you use, and what was the impact?" (Prepare a strong case study emphasizing quantifiable results for sellers.)

Company & Culture Questions:

• "Why are you interested in Whop and our mission?" (Research Whop's platform, its impact on creators, and its vision for social commerce.)
• "How do you handle constructive criticism or disagreements within a design team or with cross-functional partners?" (Emphasize your "zero ego" and collaborative approach.)
• "Describe your experience working in a fast-paced or zero-to-one environment. What excites you about it?" (Showcase your adaptability and proactive nature.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role -> Process -> Solutions -> Outcomes.
• Visuals: Use high-fidelity mockups and interactive prototypes to showcase your work. Ensure clarity and visual appeal.
• Narrative: Tell a compelling story about each project. Explain the "why" behind your design decisions.
• Figma Deep Dive: Be ready to share your Figma file and discuss your use of components, prototyping, and design system integration.
• Quantify Impact: Clearly present any metrics or data that demonstrate the success of your designs. Focus on seller-centric outcomes like efficiency, engagement, or conversion.
• Q&A: Anticipate questions about your process, decisions, and how you would approach specific challenges at Whop.

📝 Enhancement Note: Interview preparation should strongly focus on demonstrating an understanding of Whop's business model, the importance of the seller experience, and the ability to operate effectively within a startup environment. Highlighting experience with Figma and design systems will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Visit the Whop Careers page and submit your application through the provided link: https://careers.whop.com?gh_jid=4934900007.
• Portfolio Customization: Ensure your portfolio prominently features projects that highlight your expertise in UX thinking, UI design, and problem-solving for complex platforms, especially those with seller-facing components or workflow optimization.
• Resume Optimization: Tailor your resume to emphasize your 4+ years of product design experience, proficiency in Figma, and successful track record in designing impactful user experiences. Use keywords from the job description.
• Interview Preparation: Thoroughly research Whop, prepare case studies that demonstrate your design process and quantifiable impact, and practice articulating your design rationale clearly and concisely. Be ready to discuss your experience with design systems and Figma.
• Company Research: Understand Whop's mission, product, target audience (creators and sellers), and its role in social commerce. This will help you tailor your application and interview responses effectively, showcasing your alignment with the company's culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding specific interview processes or team dynamics, should be verified directly with the hiring organization before making application decisions.

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