Webflow Developer and Designer

📍 Job Overview

Job Title: Webflow Developer and Designer

Company: Cytora (now an Applied Systems company)

Location: United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Web Development & Design

Date Posted: 2026-02-06

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own and execute the design and development of Cytora's global website using Webflow to drive brand awareness and business growth.

• Implement marketing and Go-To-Market (GTM) initiatives through the website, focusing on best practices, efficiency, and scalability.

• Manage the website's technical performance, including CMS updates, bug resolution, SEO optimization, and conversion rate optimization (CRO).

• Collaborate closely with the Growth Marketing Manager and external agencies to enhance technical SEO, site speed, and indexation within the Webflow environment.

• Develop go-to-market materials such as presentation decks, sales collateral, case studies, and white papers, ensuring a cohesive brand experience.

📝 Enhancement Note: This role sits at the intersection of marketing operations and web development, requiring a strong understanding of B2B SaaS marketing strategies and how website performance directly influences lead generation and sales enablement. The emphasis on GTM initiatives suggests a need for strategic thinking beyond just technical execution.

📈 Primary Responsibilities

• Website Design & Development:

  • Bring internal briefs to life through innovative Webflow design and development.
  • Provide expert technical and design advice to stakeholders, ensuring alignment with brand and business objectives.
  • Execute development plans for website updates, new features, and landing pages.

• Marketing & GTM Integration:

  • Realize marketing and GTM strategies by translating campaign requirements into effective website experiences.
  • Implement best practices to drive efficiency, scalability, and measurable results from website activities.
  • Develop and maintain go-to-market materials including presentation decks, sales collateral, case studies, and white papers.

• Website Management & Optimization:

  • Manage Cytora’s global website, including CMS updates, content publishing, and bug reporting.
  • Conduct regular audits of website technical performance, identifying opportunities for improvement in site speed, indexing, and technical SEO.
  • Drive conversion rate optimization (CRO) initiatives to enhance lead qualification and user engagement.

• Collaboration & Stakeholder Management:

  • Work closely with the Growth Marketing Manager to continuously audit and improve website technical performance.

  • Collaborate with external agencies on design, creative assets, and specialized projects.

  • Engage with group-level stakeholders to leverage resources for scaling web activities and supporting the broader online presence.

  • Coordinate with Partnership and PR teams to publish announcements and update relevant website sections like the data ecosystem page.

  • Optimize strategies with the Marketing team to enhance lead qualification processes.

📝 Enhancement Note: The responsibilities highlight a need for a proactive individual who can manage multiple workstreams, from creative design to technical SEO and cross-functional collaboration. The mention of "wearing multiple hats" and "entrepreneurial individual" suggests a dynamic startup-like environment within a larger organization.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a degree in Design, Marketing, Computer Science, or a related field is often beneficial.

Experience: 2-5 years of relevant experience in Webflow development and design. Crucial experience in B2B/enterprise SaaS environments.

Required Skills:

• Webflow Expertise: Adept in Webflow website development, with a strong portfolio showcasing ability to bring designs and functionalities to life.

• Visual Design Skills: Proficiency in design tools such as Figma, Adobe Photoshop, Adobe Illustrator, and potentially Dreamweaver.

• Webflow-to-CRM Integration: Solid understanding of integrating Webflow with CRM systems like Salesforce and HubSpot, and awareness of their impact on design decisions and data flow.

• B2B/Enterprise SaaS Understanding: Proven experience in a B2B/enterprise sales or SaaS environment, understanding the nuances of marketing and sales cycles.

• Technical SEO & CRO: Strong knowledge of SEO optimization, technical SEO hygiene, site speed optimization, and conversion rate optimization principles.

• Communication & Collaboration: Exceptional organizational skills, meticulous attention to detail, and strong communication abilities to understand briefs, articulate technical possibilities, and advise on best practices.

• Problem-Solving & Ownership: An entrepreneurial, self-starter attitude with a keen problem-solving mindset and a strong sense of ownership over projects.

• Proactive & Adaptable: Ability to execute quickly, test ideas, solve technical challenges with a solution-oriented approach, and a willingness to wear multiple hats.

Preferred Skills:

• Experience working with external agencies.

• Familiarity with content management systems (CMS) beyond Webflow.

• Understanding of marketing campaign goals and performance metrics.

• Experience in managing and scaling web activities within a larger corporate structure.

📝 Enhancement Note: The emphasis on B2B/enterprise SaaS experience and CRM integrations is critical. Candidates should be prepared to demonstrate how their Webflow skills directly support sales and marketing objectives in a complex business-to-business context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A robust portfolio demonstrating complex Webflow development and design projects, highlighting problem-solving and creative execution.

• Integration Examples: Showcase projects where Webflow was integrated with CRM systems (Salesforce, HubSpot) or other marketing automation tools, detailing the process and outcomes.

• Design & Development Process: Clearly outline your design process from brief to execution, including wireframing, prototyping, and final build within Webflow.

• Performance Optimization: Include examples of how you've improved website performance, such as site speed, SEO, or conversion rates, with quantifiable results.

• GTM Material Examples: Samples of presentation decks, sales collateral, case studies, or white papers developed for B2B SaaS companies.

Process Documentation:

• Workflow Design: Ability to document and optimize website development and content update workflows.

• CMS Management: Experience in establishing and maintaining clear processes for CMS updates and content governance.

• Performance Tracking: Demonstrable experience in setting up and monitoring processes for tracking website performance metrics (SEO, CRO, site speed).

• Collaboration Protocols: Ability to define and adhere to collaboration processes with marketing, sales, and external stakeholders.

📝 Enhancement Note: For this role, the portfolio should serve as a testament to the candidate's ability to not only build a functional and visually appealing website but also to strategically leverage it for GTM initiatives and sales enablement in a B2B SaaS context.

💵 Compensation & Benefits

Salary Range: As Cytora is based in the UK and operates remotely within the UK, a competitive salary range for a Mid-Level Webflow Developer and Designer with B2B SaaS experience in the UK would typically fall between £45,000 - £65,000 per annum. This estimate considers the mid-level experience (2-5 years), the specialized skill set (Webflow, design, CRM integration), and the remote nature within the UK market.

Benefits:

• Competitive salary + OTE (On-Target Earnings)

• Remote-first with flexible working arrangements

• Professional development opportunities, including attending industry conferences

• Health Insurance

• Annual company retreats

Working Hours: Approximately 40 hours per week, with flexibility offered due to the remote-first nature of the company.

📝 Enhancement Note: The salary estimate is based on typical market rates for similar roles in the UK technology sector, adjusted for the specific skills and remote work arrangement. OTE suggests potential performance-based bonuses, which could be tied to website performance metrics or GTM campaign success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurtech AI/Generative AI), now part of Applied Systems. Cytora is revolutionizing the insurance industry by transforming manual workflows into automated digital processes with AI.

Company Size: Cytora, as part of Applied Systems, likely benefits from the resources of a larger organization while maintaining an agile, innovative culture. Applied Systems is a significant player in the insurance technology space.

Founded: Cytora was founded to transform insurance operations through AI. Its acquisition by Applied Systems signifies a strategic growth phase.

Team Structure:

• The Webflow Developer and Designer will report to the Growth Marketing Manager.

• They will collaborate closely with the broader Marketing team, Growth Marketing, Partnership, and PR teams.

• Interaction with senior leadership and group-level stakeholders is expected.

Methodology:

• Data-Driven Approach: Emphasis on using data to audit technical performance, optimize conversion rates, and inform design decisions.

• Agile Development: Implied by the need for quick execution, testing ideas, and iterative improvements.

• Cross-Functional Collaboration: A core aspect, requiring seamless work with various departments.

• Process Optimization: Focus on realizing efficiency and scalability through website and GTM initiatives.

Company Website: https://cytora.com/

📝 Enhancement Note: The integration into Applied Systems suggests a combination of startup agility and corporate structure. Candidates should be comfortable in a fast-paced, evolving environment where innovation is key, but also understand the need for scalability and alignment with broader organizational goals.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level (2-5 years experience). This role is crucial for the marketing and GTM functions, offering significant ownership and impact on the company's digital presence and lead generation efforts.

Reporting Structure: Reports to the Growth Marketing Manager, indicating a direct line of influence on marketing strategy and execution. Collaboration extends across multiple teams.

Operations Impact: Directly impacts Cytora's brand perception, lead generation effectiveness, and the efficiency of sales enablement by providing high-quality website experiences and collateral. The role is central to translating GTM strategies into tangible digital assets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, advanced Webflow integrations, technical SEO, and CRO.

• Marketing Domain Growth: Expand understanding and involvement in broader B2B SaaS marketing campaigns, GTM strategies, and content development.

• Leadership Potential: As the company scales, opportunities may arise to lead web development initiatives, mentor junior team members, or take on more strategic website planning roles.

• Cross-Functional Exposure: Gain experience working with diverse teams, enhancing understanding of different business functions and their operational needs.

• Industry Exposure: As part of Applied Systems and the Insurtech sector, opportunities to learn about industry-specific challenges and solutions will be abundant.

📝 Enhancement Note: This role offers a clear path for growth within marketing operations and web development, particularly for individuals who can demonstrate strategic thinking and a proactive approach to problem-solving and skill development.

🌐 Work Environment

Office Type: Remote-first. This arrangement offers significant flexibility and autonomy.

Office Location(s): Primarily remote across the United Kingdom, with the requirement for fluent English and the permanent right to work without visa sponsorship.

Workspace Context:

• Digital Collaboration: Expect a heavily digital work environment relying on collaboration tools (e.g., Slack, Zoom, project management software).

• Autonomy & Flexibility: High degree of autonomy and creativity in managing web development and design tasks.

• Team Interaction: While remote, the role emphasizes strong communication and relationship-building skills to foster effective collaboration. Annual company retreats provide opportunities for in-person team building.

• Tools & Technology: Access to Webflow, design software, and potentially other marketing technology stack components.

Work Schedule: Flexible, with an expected commitment of approximately 40 hours per week. The remote-first nature allows for adaptation to individual productivity peaks, provided deadlines and collaborative needs are met.

📝 Enhancement Note: The remote-first nature requires strong self-discipline, excellent time management, and proactive communication to ensure seamless collaboration and project delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience, and cultural fit, with a focus on Webflow proficiency and B2B SaaS understanding.

• Technical/Portfolio Review: A more in-depth session where candidates present their portfolio, discussing specific Webflow projects, design decisions, integration challenges, and GTM impact. Expect questions on SEO, CRO, and site performance.

• Hiring Manager Interview: Discussion with the Growth Marketing Manager to delve into responsibilities, team dynamics, problem-solving approaches, and alignment with marketing objectives.

• Stakeholder/Team Interview: Potentially a session with other marketing team members or group stakeholders to assess collaboration skills and broader GTM understanding.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Showcase Webflow Mastery: Highlight complex layouts, custom code (if applicable), and unique functionalities built within Webflow.

• Quantify Impact: For each project, clearly articulate the objective, your role, the challenges, the solutions implemented, and the quantifiable results (e.g., improved load times, increased conversion rates, successful GTM campaign support).

• Demonstrate Design Thinking: Explain your design process, user-centric considerations, and how design choices support business goals.

• Highlight Integrations: If possible, show examples of Webflow integrated with CRMs or marketing automation platforms, explaining the technical setup and benefits.

• Tailor to B2B SaaS: Emphasize projects relevant to B2B marketing, lead generation, and sales enablement.

Challenge Preparation:

• Webflow Challenge: Be prepared for a practical exercise, potentially involving a small design task, a bug fix, or an optimization task within Webflow.

• Scenario-Based Questions: Anticipate questions about how you would approach specific website updates, GTM initiatives, or technical SEO issues.

• Problem-Solving Scenarios: Prepare to discuss how you've tackled complex technical or design challenges in past roles, focusing on your problem-solving methodology.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical Webflow skills, their ability to translate design into business outcomes, and their understanding of the B2B SaaS marketing landscape. A strong, well-documented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Proficiency is non-negotiable.

• Figma: Essential for UI/UX design, prototyping, and collaborating on visual assets.

• Adobe Creative Suite (Photoshop, Illustrator): For image editing, graphic creation, and asset preparation.

• CRM Systems (Salesforce, HubSpot): Understanding of how Webflow integrates with these for lead capture and management.

Analytics & Reporting:

• Google Analytics: For website traffic analysis, user behavior tracking, and performance measurement.

• Webflow Analytics: Native analytics for site performance and engagement.

• SEO Tools (e.g., SEMrush, Ahrefs, Google Search Console): For technical SEO audits, keyword research, and performance monitoring.

Content & Collaboration:

• CMS (Content Management System): Expertise in managing content within Webflow.

• Project Management Tools (e.g., Asana, Trello, Jira): For task management and workflow organization.

• Communication Platforms (e.g., Slack, Microsoft Teams): For team communication and collaboration.

📝 Enhancement Note: Familiarity with the entire marketing technology stack that interacts with the website, particularly CRMs and analytics platforms, is crucial for this role to effectively implement GTM initiatives and optimize performance.

👥 Team Culture & Values

Operations Values:

• Innovation & Excellence: Driving industry transformation through AI and delivering world-class website experiences.

• Collaboration & Teamwork: Working together across functions and with external partners to achieve shared goals.

• Ownership & Accountability: Taking responsibility for projects and driving them to successful completion.

• Customer Focus: Ensuring the website effectively serves the needs of industry leaders and potential clients.

• Adaptability & Agility: Thriving in a fast-paced, evolving environment, being willing to learn and adapt.

Collaboration Style:

• Remote-First & Proactive: Emphasizes asynchronous communication, clear documentation, and proactive outreach to ensure seamless collaboration despite geographical distances.

• Cross-Functional Integration: Encourages close working relationships with marketing, sales, partnerships, and PR teams to align web strategies with broader business objectives.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement in both design and development processes.

• Solution-Oriented: A collective approach to identifying challenges and collaboratively finding effective solutions.

📝 Enhancement Note: The company culture values individuals who are not only technically proficient but also possess strong soft skills, a proactive mindset, and a commitment to collaborative problem-solving in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Technical SEO: Ensuring visually compelling designs do not compromise technical SEO best practices or site performance.

• Integration Complexity: Managing and troubleshooting Webflow integrations with CRM and other marketing tools, especially as the platform scales.

• Remote Collaboration Effectiveness: Maintaining high levels of communication and collaboration within a distributed team environment.

• Staying Ahead of Trends: Keeping pace with evolving Webflow capabilities, AI technologies in marketing, and digital marketing best practices.

• Managing Diverse Stakeholder Needs: Balancing the input and requirements from various internal teams and external agencies.

Learning & Development Opportunities:

• Advanced Webflow Features: Exploring and mastering new Webflow functionalities and best practices.

• Insurtech & AI Domain Knowledge: Gaining insights into the insurance industry and the application of AI/Generative AI.

• Marketing Analytics & Strategy: Deepening understanding of B2B marketing analytics, GTM planning, and CRO strategies.

• Cross-functional Skill Development: Opportunities to learn about areas like content marketing, PR, and partnership marketing through collaboration.

• Professional Development: Access to industry conferences and training to enhance skills in web development, design, and digital marketing.

📝 Enhancement Note: This role presents an excellent opportunity for growth for a technically skilled individual who is eager to expand their marketing operations and strategic GTM knowledge within a cutting-edge industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing the website's load speed for a B2B SaaS company like Cytora, and what tools would you use?" (Focus on technical SEO, Webflow capabilities, and performance metrics)

• "Describe a situation where you had to balance a complex design requirement with technical limitations or SEO best practices. How did you resolve it?" (Tests problem-solving and compromise)

• "Imagine we're launching a new feature. What steps would you take to design and develop a dedicated landing page in Webflow to support this launch, ensuring it aligns with our GTM strategy?" (Assesses GTM understanding and Webflow workflow)

Company & Culture Questions:

• "What interests you most about Cytora and our mission to transform the insurance industry with AI?" (Assesses research and alignment with company vision)

• "How do you approach collaborating with marketing managers or other non-technical stakeholders to understand their website needs?" (Tests communication and stakeholder management)

• "Given our remote-first culture, how do you maintain productivity and communication with your team?" (Assesses remote work skills and proactivity)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, explain the challenge, your approach, the tools used (especially Webflow), the solutions implemented, and the measurable outcomes.

• Highlight B2B SaaS Relevance: Emphasize projects that showcase your understanding of lead generation, sales enablement, and B2B marketing objectives.

• Demonstrate Technical Depth: Be ready to discuss technical aspects, integrations (CRM, etc.), and performance optimization strategies.

• Showcase Design Process: Explain your thought process behind design choices, user experience considerations, and brand alignment.

• Be Prepared for Live Edits/Challenges: Have your Webflow account ready and be prepared to make minor adjustments or discuss hypothetical scenarios on the spot.

📝 Enhancement Note: Candidates should prepare to not only showcase their technical Webflow skills but also their strategic thinking, understanding of B2B SaaS marketing, and ability to translate business goals into effective website solutions.

📌 Application Steps

To apply for this Webflow Developer and Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features Webflow projects, ideally showcasing B2B SaaS experience, CRM integrations, and any GTM collateral you've developed. Quantify results wherever possible.

• Resume Optimization: Tailor your resume to highlight keywords such as "Webflow," "B2B SaaS," "GTM," "SEO," "CRO," "CRM Integration," and "remote." Focus on achievements that demonstrate ownership and problem-solving.

• Company Research: Thoroughly research Cytora, its mission, its AI focus in the insurance industry, and its integration with Applied Systems. Understand their target audience and marketing positioning.

• Interview Preparation: Practice articulating your Webflow development process, design philosophy, and how you contribute to marketing and sales objectives. Prepare specific examples for behavioral and technical questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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