Webflow & SEO Specialist

📍 Job Overview

Job Title: Webflow & SEO Specialist

Company: Law Offices of Sabrina Li, P.C.

Location: Malaysia (Remote)

Job Type: Full-Time

Category: Digital Marketing Operations / GTM Operations (SEO & Website Management)

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for managing and optimizing the firm's digital presence through advanced Webflow website development and comprehensive Search Engine Optimization (SEO) strategies.

• The Specialist will be instrumental in enhancing website performance, improving search engine rankings, and ensuring content is discoverable by both traditional search engines and emerging AI-driven search platforms.

• A key focus will be on implementing Generative Engine Optimization (GEO) techniques to structure content effectively for AI retrieval and indexing, thereby expanding the firm's digital reach.

• The position requires a proactive approach to data analysis, technical SEO audits, and cross-functional collaboration with the marketing team to achieve measurable improvements in website visibility and user engagement.

📝 Enhancement Note: While the job title suggests a "Specialist" role, the responsibilities and required experience (2+ years) align with a mid-level position. The inclusion of both traditional SEO and emerging GEO strategies indicates a forward-thinking digital marketing operations function. The "Part-Time" mention in the original description appears to be a contradiction with the "FULL_TIME" employment type; this enhancement assumes Full-Time based on the latter.

📈 Primary Responsibilities

• Execute daily website maintenance and updates on the firm’s Webflow platform, ensuring seamless user experience and accurate content delivery across all pages and landing pages.

• Develop and implement on-page SEO strategies, including meticulous optimization of meta titles, descriptions, header tags, internal linking structures, and image alt text to maximize search engine crawlability and relevance.

• Design and deploy advanced schema markup and structured data to enhance search engine understanding of website content, improving rich snippet visibility and AI search indexing capabilities.

• Spearhead Generative Engine Optimization (GEO) initiatives by architecting content for AI-driven search, focusing on clear hierarchical organization, semantic relevance, and the extraction of authoritative answers to user queries.

• Conduct regular, in-depth website performance monitoring using essential tools such as Google Search Console and Google Analytics 4 (GA4), identifying trends, anomalies, and opportunities for optimization.

• Perform comprehensive site audits to diagnose and resolve technical SEO issues, including page speed optimization, crawlability barriers, indexing errors, and broken links, ensuring optimal site health.

• Collaborate closely with the marketing team to align website content and SEO strategies with overarching campaign objectives, target keywords, and evolving search intent patterns.

• Proactively research and stay abreast of the latest SEO best practices, search engine algorithm updates, and emerging trends in AI-driven search and Generative AI's impact on search visibility.

📝 Enhancement Note: The responsibilities highlight a blend of technical website management and strategic SEO execution. The emphasis on GEO and AI-driven search indicates a specialized role within digital operations, requiring a forward-looking approach to content structuring and search visibility.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of hands-on experience in managing and optimizing websites built on the Webflow platform is required. This includes proficiency in its CMS, responsive design capabilities, and overall site architecture.

Required Skills:

• Webflow Proficiency: Deep understanding of Webflow's features, including its CMS, designer interface, interactions, and responsive design capabilities.

• Technical SEO: Expertise in website audits, crawlability, indexability, site speed optimization, schema markup, and structured data implementation.

• On-Page Optimization: Skill in optimizing meta tags, headings, content structure, internal linking, and keyword integration.

• Analytics & Reporting: Proficient use of Google Search Console and Google Analytics 4 (GA4) for performance monitoring, data analysis, and insight generation.

• Problem-Solving: Strong analytical and critical thinking skills to identify SEO issues and develop effective, data-driven solutions.

Preferred Skills:

• Generative Engine Optimization (GEO): Familiarity or experience in structuring content for AI-driven search, understanding how to optimize for AI retrieval and indexing.

• SEO Tools: Experience with industry-standard SEO platforms such as Ahrefs or SEMrush for keyword research, competitor analysis, and backlink profiling.

• Content Structuring: Understanding of content hierarchy, semantic relevance, and creating extractable answers for AI systems.

• Remote Collaboration: Proven ability to work effectively and independently in a fully remote team environment.

• International Experience: Prior experience working with international teams or in a global context is a plus.

📝 Enhancement Note: The required skills emphasize both platform-specific expertise (Webflow) and core digital operations competencies (SEO, analytics). The preferred skill in GEO highlights the role's forward-thinking nature.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: Demonstrate at least 2-3 significant Webflow projects where you were responsible for design implementation, content management, or performance optimization. Include before-and-after metrics on traffic, engagement, or conversion rates.

• SEO Strategy Case Studies: Provide detailed case studies of SEO initiatives undertaken, outlining the strategy, implementation steps, tools used, and quantifiable results (e.g., keyword ranking improvements, organic traffic growth, conversion rate increases).

• Performance Optimization Examples: Showcase instances where you identified and resolved technical SEO issues or implemented schema markup/structured data, detailing the problem, solution, and impact on search visibility or AI indexing.

• Content Structuring for Search: If available, present examples of how you've structured content to improve its discoverability by search engines or AI systems, highlighting the methodology and outcomes.

Process Documentation:

• Workflow Design: Candidates may be asked to describe their process for conducting SEO audits, implementing on-page optimizations, or updating Webflow sites, demonstrating a structured and methodical approach.

• Implementation & Automation: Be prepared to discuss how you implement changes and if you utilize any automation tools or scripts to streamline SEO tasks or website updates.

• Measurement & Analysis: Articulate your process for measuring the success of SEO initiatives, including the key performance indicators (KPIs) you track and how you report on them.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should focus on demonstrating tangible results and a systematic approach to Webflow management and SEO strategy, including emerging GEO tactics.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Compensation: A salary that reflects the candidate's skills, experience, and the value they bring to the firm.

• Performance-Based Bonuses: Potential for bonuses tied directly to measurable improvements in website performance, search visibility, and optimization outcomes, incentivizing high achievement.

• Flexible Remote Work Arrangement: A fully remote position offering significant flexibility and work-life balance, allowing employees to work from anywhere within the designated regions.

• Long-Term Collaboration Opportunities: Potential for expanded responsibilities and a long-term working relationship based on consistent high performance and contribution.

• Global Exposure: Opportunity to work with a diverse, international team and gain experience in both traditional SEO and cutting-edge AI-driven search strategies.

Working Hours:

• While the role is Full-Time, the exact number of hours may vary. However, a standard full-time commitment is typically around 40 hours per week. The remote nature of the job offers flexibility in scheduling, though adherence to core working hours for team collaboration and communication will be expected.

📝 Enhancement Note: The salary estimate is based on common market rates for similar roles in Malaysia. Benefits are highlighted to emphasize the attractive aspects of the role beyond the base compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (U.S. Immigration Law)

Company Size: The company description mentions offices in multiple U.S. cities and international operations, suggesting a medium-to-large sized firm, likely with 50-250 employees, especially considering its recognition as an Inc. Best Workplaces honoree. This size implies established processes but also room for innovation.

Founded: The company was founded prior to 2025, as it received a 2025 Inc. Best Workplaces honor. This indicates a stable, established practice with a history of growth.

Team Structure:

• The Webflow & SEO Specialist will likely be part of the marketing department, working closely with marketing managers, content creators, and potentially other digital specialists.

• The reporting structure will likely involve reporting to a Marketing Director or a Head of Digital Marketing, who oversees the firm's online presence and lead generation efforts.

Methodology:

• Data-Driven Decisions: The firm emphasizes an "intentional investment in our people and workplace culture," suggesting a data-informed approach to marketing and operations, including performance tracking and analysis for digital initiatives.

• Process Optimization: As a law firm, efficiency and precision are paramount. This role will contribute to optimizing digital processes for lead generation and client acquisition through effective website management and SEO.

• Growth-Oriented Approach: The recognition as a Best Workplace and the mention of "clear career pathways" indicate a company culture that supports professional development and growth, likely extending to its digital marketing operations.

Company Website: https://sabrinali.law/

📝 Enhancement Note: The company's focus on employee well-being and growth, combined with its legal industry context, suggests a professional yet supportive environment for digital operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring specialized technical skills in Webflow and SEO, along with an understanding of emerging GEO trends. It's a hands-on execution role with significant responsibility for digital asset performance.

Reporting Structure: The Specialist will report to a Marketing Lead or Director, overseeing digital marketing efforts. This provides a clear line of communication and mentorship.

Operations Impact: The Webflow & SEO Specialist directly impacts the firm's ability to attract new clients by improving website visibility, user experience, and lead generation through organic channels. Success in this role contributes significantly to the firm's growth and market presence in a competitive legal landscape.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in GEO and AI-driven search, becoming a go-to specialist for cutting-edge digital strategies within the firm.

• Expanded Responsibilities: Potential to take on more complex Webflow projects, manage broader digital marketing initiatives, or lead smaller projects as performance is demonstrated.

• Leadership Potential: With proven success and leadership in digital operations, opportunities may arise to mentor junior team members or manage specific digital marketing channels.

• Skill Development: Access to learning resources and opportunities to attend industry conferences or pursue certifications in advanced SEO, Webflow, or AI marketing tools.

📝 Enhancement Note: The role offers a strong foundation in specialized digital marketing operations, with clear paths for skill enhancement and career progression within a reputable organization.

🌐 Work Environment

Office Type: Fully Remote. This means the employee will work from a home office setup.

Office Location(s): The role is open to candidates in the Philippines, Malaysia, Indonesia, Taiwan, and China. This distributed model requires strong asynchronous communication skills.

Workspace Context:

• Collaborative Environment: Despite being remote, the team fosters a "supportive, collaborative, and growth-oriented environment." This suggests active use of communication tools (e.g., Slack, Teams, email) and regular virtual team meetings.

• Operations Tools & Technology: The role will leverage Webflow, Google Search Console, GA4, and potentially other SEO tools. A reliable internet connection and a suitable home office setup are essential.

• Team Interaction: Opportunities for interaction will be through scheduled virtual meetings, project-specific discussions, and team-wide communications, emphasizing clear and concise communication.

Work Schedule:

• The position is Full-Time, typically around 40 hours per week. While fully remote, candidates will need to be mindful of time zone differences when collaborating with team members, particularly those in U.S. offices. Flexibility is provided, but core availability for team syncs is expected.

📝 Enhancement Note: The remote nature is a key feature, requiring self-discipline and excellent digital communication skills. The company's commitment to a collaborative environment suggests proactive efforts to maintain team cohesion virtually.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Resume and cover letter screening, focusing on Webflow experience and SEO fundamentals.

• Skills Assessment: Candidates may be required to complete an aptitude assessment to evaluate proficiency in Webflow, SEO concepts, and analytical skills.

• Technical Interview: A virtual interview with the hiring manager or a senior member of the marketing team to discuss Webflow experience, SEO strategies, and understanding of GEO principles. Expect questions on specific technical challenges and problem-solving approaches.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, showcasing key Webflow projects and SEO case studies, demonstrating their ability to articulate strategies and results.

• Final Interview: Potentially a final interview with a leadership member to assess cultural fit, long-term potential, and alignment with the firm's values.

Portfolio Review Tips:

• Quantify Achievements: For each project or case study, clearly state the problem, your solution, the tools used, and the measurable results (e.g., "Increased organic traffic by 30%," "Reduced bounce rate by 15%," "Achieved top 3 ranking for X keywords").

• Showcase Webflow Expertise: Include examples of responsive design, custom code integration (if any), CMS collection setup, and complex layout builds within Webflow.

• Highlight GEO Understanding: If you have direct GEO experience, clearly articulate your approach. If not, explain how you would adapt traditional SEO principles for AI search, demonstrating conceptual understanding.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or skill area. Use visuals and concise descriptions to make it easy to digest.

• Prepare to Discuss Processes: Be ready to explain how you achieved your results, detailing your thought process and methodologies for SEO and Webflow implementation.

Challenge Preparation:

• Be prepared for potential practical exercises, such as optimizing a given piece of content for SEO, identifying technical SEO issues on a sample page, or outlining a GEO strategy for a specific topic.

• Practice articulating your reasoning clearly and concisely, especially when discussing technical concepts or data analysis.

• Understand the firm's services and target audience to tailor your responses and demonstrate how your skills can benefit their specific business goals.

📝 Enhancement Note: The emphasis on an aptitude assessment and portfolio review suggests a practical, results-oriented hiring process. Candidates should be ready to demonstrate their skills rather than just discuss them.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency in its CMS, designer, and hosting features is essential.

• Google Search Console: Critical for monitoring website performance, indexing status, crawl errors, and mobile usability.

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversion events, and deriving insights into site performance and user engagement.

Analytics & Reporting:

• Ahrefs / SEMrush (Preferred): Industry-standard tools for in-depth keyword research, competitor analysis, backlink audits, site audits, and content gap analysis.

• Data Visualization Tools (e.g., Google Data Studio/Looker Studio): Potentially used for creating dashboards and reports to present SEO performance metrics to stakeholders.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot - potentially integrated with Webflow): While not directly managed by this role, understanding how website leads flow into the firm's CRM is beneficial.

• Marketing Automation Platforms: Awareness of how website forms and lead capture integrate with broader marketing automation strategies.

📝 Enhancement Note: The core tools are Webflow, GSC, and GA4. Proficiency in Ahrefs/SEMrush is highly valued, indicating a need for robust SEO analysis capabilities.

👥 Team Culture & Values

Operations Values:

• Integrity & Compassion: As a law firm, these are foundational values that extend to all business operations, including client acquisition and digital representation.

• Excellence & Accountability: The firm strives for high performance and recognizes it through accolades like Inc. Best Workplaces. This translates to a culture where quality work and taking ownership are valued.

• Collaboration & Support: The emphasis on a "supportive, collaborative, and growth-oriented environment" suggests a team that works together, shares knowledge, and helps each other succeed.

• Innovation & Adaptability: The role's focus on emerging GEO trends indicates a willingness to embrace new technologies and adapt strategies to stay ahead in the digital landscape.

Collaboration Style:

• Asynchronous Communication: Given the distributed international team, communication will heavily rely on clear, concise written updates and documentation via platforms like Slack or email.

• Proactive Engagement: Team members are encouraged to share insights, ask questions, and contribute ideas to foster a dynamic and engaged virtual environment.

• Results-Oriented: Collaboration will likely focus on achieving shared digital marketing goals, with an emphasis on measurable outcomes and continuous improvement.

📝 Enhancement Note: The company culture appears to prioritize employee well-being and professional growth, which is a strong selling point for operations professionals seeking a stable and supportive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Keeping Pace with AI Search: The rapidly evolving landscape of AI-driven search (GEO) presents a significant challenge. Staying ahead of algorithm changes and understanding how AI interprets and ranks content requires continuous learning.

• Balancing Webflow Development with SEO Strategy: Effectively managing website updates and technical fixes in Webflow while simultaneously executing and refining complex SEO strategies requires strong multitasking and prioritization skills.

• Remote Collaboration Across Time Zones: Coordinating with team members and stakeholders across different continents and time zones can be challenging, requiring excellent communication and scheduling discipline.

• Measuring GEO Impact: Quantifying the direct impact of GEO strategies can be more complex than traditional SEO, requiring innovative tracking and analysis methods.

Learning & Development Opportunities:

• Specialized Training: Opportunities to gain deeper expertise in advanced SEO techniques, AI-driven search optimization, and Webflow best practices through online courses, webinars, and industry certifications.

• Industry Exposure: Potential to attend relevant digital marketing or SEO conferences (virtually or in-person, if applicable) to stay current with industry trends and network with peers.

• Mentorship: Learning from experienced marketing professionals within the firm and potentially receiving guidance on career development and skill enhancement within the digital operations field.

📝 Enhancement Note: The role offers exciting challenges related to emerging AI technologies, providing ample opportunity for professional growth and skill development in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a comprehensive SEO audit on a Webflow website. What key areas would you focus on, and what tools would you use?" (Focus on structured approach, technical elements, and GSC/GA4 usage.)

• "How would you approach optimizing content for Generative Engine Optimization (GEO)? Can you provide an example of how you'd structure an answer for AI retrieval?" (Demonstrate understanding of AI search principles, content hierarchy, and semantic relevance.)

Company & Culture Questions:

• "What interests you about working for a U.S. immigration law firm, and how do you see your Webflow and SEO skills contributing to our client acquisition goals?" (Connect your skills to the firm's business objectives and industry.)

• "How do you stay motivated and productive in a fully remote work environment, especially when collaborating with a global team?" (Emphasize self-discipline, communication strategies, and time management.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, clearly define the problem, your strategic approach, the specific actions you took (especially in Webflow and SEO), and the quantifiable results.

• Show, Don't Just Tell: Use visuals (screenshots, graphs) to illustrate your points. For Webflow projects, consider sharing links to live sites or interactive demos if possible.

• Focus on Impact: Emphasize the business impact of your work. How did your SEO efforts help the client or company achieve their goals (e.g., more leads, better brand visibility)?

• Be Prepared for Technical Deep Dives: Anticipate questions about specific technical implementations, tool usage, and problem-solving methodologies.

📝 Enhancement Note: Candidates should prepare to discuss both their technical Webflow and SEO expertise, as well as their understanding of emerging GEO trends and their ability to work effectively in a remote, international setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link, ensuring all required fields are completed accurately.

• Tailor your resume: Highlight specific achievements related to Webflow development, technical SEO, on-page optimization, and any experience with GEO or AI search. Use keywords from the job description.

• Prepare your portfolio: Curate 2-3 strong examples of Webflow projects and SEO case studies that demonstrate tangible results. Be ready to articulate your process and impact clearly.

• Research the firm: Familiarize yourself with the Law Offices of Sabrina Li, P.C., their services, and their existing online presence. Understanding their practice areas will help you tailor your responses and demonstrate your fit.

• Practice your interview responses: Prepare for strategic, technical, and behavioral questions, focusing on demonstrating your problem-solving skills, analytical abilities, and understanding of SEO and GEO principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.