Web Designer (m/w/d) - Schwerpunkt Onlineshop

📍 Job Overview

Job Title: Web Designer (m/w/d) - Schwerpunkt Onlineshop Company: Kopp Verlag e.K. Location: Rottenburg am Neckar, Baden-Württemberg, Germany Job Type: FULL_TIME Category: Digital Design & E-Commerce Operations Date Posted: 2025-08-22 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the conceptualization and visual design of the company's online shop, focusing on creating a compelling and user-friendly e-commerce experience.
• Drive the optimization of key online shop pages, including product detail pages, category pages, navigation, and the homepage, with a strategic emphasis on conversion rate optimization (CRO) and search engine optimization (SEO).
• Develop and refine shop elements from initial design concepts and mock-ups through to final implementation, ensuring a cohesive and brand-aligned digital presence.
• Stay abreast of current trends in web and e-commerce design, actively incorporating them into the ongoing development and enhancement of the online shop to maintain a competitive edge.
• Foster close collaboration with E-Commerce Management, Marketing, and Graphic Design teams to ensure integrated and effective go-to-market strategies.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a strong focus on E-Commerce and UX/UI, positioning this role within the broader scope of Digital Operations and E-Commerce Strategy. The emphasis on conversion and SEO optimization suggests a data-informed approach to design, common in operations roles.

📈 Primary Responsibilities

• Lead the design and user experience (UX/UI) strategy for the new online shop, ensuring it aligns with brand identity and business objectives.
• Translate business requirements and user needs into intuitive and visually appealing web interfaces and shop elements.
• Implement A/B tests and analyze user behavior data to iteratively improve the design and functionality of the online shop, driving higher conversion rates and customer satisfaction.
• Develop and maintain design systems and style guides to ensure consistency and scalability across the online shop and related digital assets.
• Collaborate with front-end developers to ensure accurate and efficient implementation of designs, providing detailed specifications and assets.
• Conduct user research and usability testing to gather insights for design improvements and validate design decisions.
• Contribute to the overall digital marketing strategy by ensuring the website's design supports campaigns and promotional activities.
• Monitor website performance metrics and user feedback to identify areas for design enhancement and problem-solving.

📝 Enhancement Note: The responsibilities described, particularly the focus on conversion optimization, SEO, and user experience, suggest a role that is deeply integrated with the commercial performance of the online shop, aligning with a GTM (Go-to-Market) operations function.

🎓 Skills & Qualifications

Education:

• A completed university degree or vocational training/apprenticeship in Communication Design, Web Design, Media Design, or a related field is required. This educational background provides a foundational understanding of design principles, user interface development, and visual communication.

Experience:

• A minimum of 2 years of professional experience in web or shop design is essential, with a strong preference for candidates with a proven track record in User Experience (UX) and User Interface (UI) design. This experience should demonstrate practical application of design principles in a commercial or e-commerce context.

Required Skills:

• Web Design & E-Commerce: Proven ability to design engaging and functional online shop interfaces.
• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, and information architecture for e-commerce platforms.
• Conversion Optimization (CRO): Understanding of how design impacts conversion rates and experience in optimizing elements for better sales performance.
• Search Engine Optimization (SEO): Knowledge of how web design choices can affect search engine rankings and visibility.
• Graphic Design Tools: Proficiency in industry-standard design software such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma for wireframing and prototyping.
• Creativity & Aesthetics: A strong sense of modern design, typography, color theory, and visual hierarchy.
• User-Friendliness: Commitment to creating intuitive and accessible user experiences.
• Teamwork: Ability to collaborate effectively with cross-functional teams.
• Responsibility & Independence: Capacity to manage projects autonomously and take ownership of design outcomes.
• Trend Awareness: Keen interest in and ability to apply current web and e-commerce design trends.

Preferred Skills:

• AI-assisted Design Tools: Experience with AI-powered tools for design conceptualization, iteration, or optimization is a valuable asset, reflecting the company's interest in innovative technologies.
• Prototyping Tools: Advanced skills in prototyping tools beyond basic wireframing, such as InVision or Adobe XD, to create interactive user flows.
• Front-End Development Basics: Familiarity with HTML, CSS, and JavaScript, enabling better understanding of technical constraints and implementation feasibility.
• E-Commerce Platforms: Experience with specific e-commerce platforms (e.g., Shopify, Magento, Shopware) and their design capabilities.

📝 Enhancement Note: The requirement for AI tool experience suggests a forward-thinking company that values innovation. Proficiency in Figma is a strong indicator of modern design workflow expectations. The combination of design skills with CRO and SEO points towards a role with direct impact on commercial performance, typical of operations-focused digital roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Design Case Studies: Showcase at least 2-3 detailed case studies of previous online shop redesigns or significant feature implementations. Each case study should clearly outline the problem statement, your design process, key design decisions, and the impact of your work.
• UI/UX Process Demonstration: Provide examples of your UX research, wireframing, prototyping, and usability testing processes. This should illustrate your approach to understanding user needs and translating them into effective designs.
• Conversion & SEO Impact: Highlight specific instances where your design choices led to measurable improvements in conversion rates, user engagement, or SEO performance. Quantify results with relevant metrics (e.g., increase in conversion rate, reduction in bounce rate, improvement in page load speed).
• Tool Proficiency Showcase: Include examples that demonstrate your mastery of essential design tools like Adobe Creative Cloud and Figma, showcasing the quality and sophistication of your outputs.
• Brand Consistency Examples: Present work that illustrates your ability to maintain brand consistency across different digital touchpoints and adapt designs to different market segments or product categories.

Process Documentation:

• Design Workflow: Clearly articulate your typical design workflow from initial brief to final handoff, including stages for research, ideation, prototyping, testing, and iteration.
• Collaboration Protocols: Describe how you collaborate with stakeholders (e.g., marketing, development, product management) to gather requirements, present designs, and incorporate feedback.
• Optimization Methodology: Detail your approach to optimizing existing designs for conversion, usability, and SEO, including the methods and tools you use for analysis and A/B testing.

📝 Enhancement Note: For a role focused on e-commerce design with CRO and SEO elements, a portfolio demonstrating quantifiable results and a clear, repeatable design process is crucial. The company is likely looking for evidence of systematic improvement rather than just aesthetic execution.

💵 Compensation & Benefits

Salary Range: Given the location in Rottenburg am Neckar, Germany, and the mid-level experience requirement (2-5 years) for a Web Designer with an e-commerce focus, a competitive annual salary range would likely fall between €45,000 and €60,000. This estimate is based on industry benchmarks for similar roles in Germany, taking into account the cost of living in Baden-Württemberg and the specific skill set required (UI/UX, CRO, SEO).

Benefits:

• Firmenfitness mit EGYM Wellpass: Access to a wide network of fitness facilities and wellness services, promoting employee health and well-being.
• High Employee Discounts: Significant discounts on the company's extensive product range, covering books, media, supplements, and lifestyle products, offering tangible savings to employees.
• Generous Paid Time Off: 30 days of annual vacation plus additional paid time off on December 24th and 31st, providing ample opportunity for rest and personal time.
• Attractive Compensation Package: A competitive salary structure that reflects skills and experience, likely incorporating performance-based elements.
• On-site Dining and Refreshments: An in-house restaurant offering a variety of meals, complemented by complimentary water, coffee, and fresh organic fruit, enhancing the daily work experience.
• Employee Events: Regular company-organized events to foster team cohesion and a positive work environment.
• Retirement and Savings Plans: Participation in asset-building benefits (Vermögenswirksame Leistungen) and a company pension scheme (betriebliche Altersvorsorge) to support long-term financial security.
• Streamlined Operations: Short decision-making paths and flat hierarchies facilitate efficient work and direct impact.
• Convenient Amenities: On-site parking for cars and bicycles, ensuring ease of commute.
• Modern Workspace: A well-equipped, contemporary workstation designed for productivity and comfort.
• Career Development: Opportunities for professional growth, skill enhancement, and long-term career advancement within the company.

Working Hours: The role is full-time, typically based on a standard 40-hour work week in Germany. While specific flexibility is not detailed, the company culture emphasizes short decision-making paths and modern workplaces, which may imply some level of flexibility in daily working hours, subject to team coordination and project needs.

📝 Enhancement Note: The benefits package is comprehensive, covering health, financial well-being, work-life balance, and employee perks. The emphasis on "short decision-making paths and flat hierarchies" suggests an environment where employees can have a direct impact, which is appealing to operations-minded individuals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Publishing, with a significant focus on E-Commerce and direct-to-consumer sales. Kopp Verlag is known for its niche publishing and product offerings, often exploring alternative perspectives and topics beyond the mainstream. This suggests a culture that values independent thinking and a willingness to challenge conventional norms. Company Size: Kopp Verlag e.K. is a medium-sized enterprise. This size typically allows for a balance between structured processes and a more personal, agile work environment. For operations professionals, this can mean the opportunity to have a broader impact and potentially influence process development, while still having access to resources and established frameworks. Founded: Kopp Verlag was founded over 30 years ago. This longevity indicates a stable business with a proven track record in its market, providing a sense of security and a foundation of experience upon which to build and innovate.

Team Structure:

• Operations Integration: The Web Designer will work within a structure that likely includes dedicated E-Commerce Management, Marketing, and Graphic Design departments. This implies close, cross-functional collaboration is essential for success.
• Reporting Lines: The designer will likely report to a Head of E-Commerce, Marketing Manager, or a similar leadership role responsible for the online presence and sales performance.
• Cross-functional Collaboration: Expect regular interaction with product managers, content creators, digital marketers, and potentially customer service teams to ensure a holistic customer journey and consistent brand messaging across all touchpoints.

Methodology:

• Data-Driven Design: The emphasis on conversion optimization and SEO suggests that design decisions will be informed by data analytics and user behavior insights, a core tenet of effective operations.
• Agile Development & Iteration: The process of developing and optimizing shop elements from draft to final implementation, coupled with an openness to current trends, implies an agile and iterative approach to design and development.
• Customer-Centric Approach: The focus on user experience and user-friendliness highlights a commitment to understanding and meeting customer needs, a critical aspect of GTM operations.

Company Website: http://kopp-verlag.de

📝 Enhancement Note: The company's self-description emphasizes "breaking through politically correct barriers" and offering "a look behind the mainstream." This suggests a dynamic and potentially unconventional culture where critical thinking and unique perspectives are valued, which can translate into innovative operations approaches.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the digital operations and design spectrum. It requires a blend of creative design skills and an understanding of business objectives like conversion and SEO, positioning it as a key contributor to the company's online revenue generation. Reporting Structure: Typically, a Web Designer focused on e-commerce would report to a manager within the E-Commerce or Digital Marketing department. This structure allows for direct alignment with GTM strategies and provides visibility to the impact of design on sales performance. Operations Impact: The Web Designer's work directly influences the customer's journey on the online shop, impacting critical operational metrics such as conversion rates, average order value, customer acquisition cost (CAC), and customer lifetime value (CLV). Effective design is a crucial component of the sales operations funnel.

Growth Opportunities:

• Specialization in E-Commerce UX/UI: Deepen expertise in e-commerce specific UX/UI design, becoming a subject matter expert in optimizing online retail experiences.
• Transition to E-Commerce Management: With a strong understanding of design's impact on sales, there's potential to move into roles like E-Commerce Manager, overseeing the entire online shop's strategy and operations.
• Conversion Rate Optimization (CRO) Specialist: Develop advanced skills in CRO, potentially leading initiatives focused on data analysis, A/B testing, and implementation of conversion-driving strategies.
• Digital Product Management: Grow into a role where you manage the digital product roadmap for the online shop, balancing user needs, business goals, and technical feasibility.
• Team Leadership: As experience grows, there may be opportunities to lead a design team or mentor junior designers, taking on more responsibility for team output and strategic direction.

📝 Enhancement Note: The company's mention of "opportunities for development and long-term career perspectives" is encouraging for operations professionals seeking growth. The blend of design and commercial focus provides a strong foundation for transitioning into broader e-commerce or digital operations management roles.

🌐 Work Environment

Office Type: The company operates from a physical office location in Rottenburg am Neckar, Germany. This suggests a traditional office environment that fosters in-person collaboration and team interaction. Office Location(s): The primary office is located in Rottenburg am Neckar. The mention of parking facilities for cars and bicycles directly at the building indicates a focus on employee convenience and accessibility.

Workspace Context:

• Collaborative Hub: The office environment likely encourages frequent interaction with colleagues from E-Commerce, Marketing, and Graphics departments, facilitating a fluid exchange of ideas and feedback essential for design and operational alignment.
• Modern Tools & Technology: Employees are provided with "modern equipped workspaces," implying access to up-to-date hardware and software necessary for creative and analytical tasks.
• Team Interaction: The company culture, with its emphasis on short decision paths and flat hierarchies, suggests an environment where team members are accessible and collaboration is actively encouraged, which is beneficial for operations-focused problem-solving.

Work Schedule: The role is full-time, likely adhering to standard business hours in Germany (e.g., 40 hours per week). While not explicitly stated, the company's described culture of agility and innovation might allow for some degree of flexibility in daily start/end times, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The on-site nature of the role, coupled with the company's emphasis on collaboration and modern workspaces, points to an environment that supports focused work and team synergy, crucial for efficient operations execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, cultural fit, and salary expectations.
• Technical/Portfolio Review: A more in-depth session where candidates present their portfolio, discussing specific projects, design processes, and quantifiable results related to conversion and user experience. This is a critical stage for demonstrating operations-relevant skills.
• Skills-Based Challenge: Potentially a design task or case study presented during the interview process, requiring candidates to solve a specific e-commerce design problem or outline an optimization strategy.
• Team/Hiring Manager Interview: A final interview to assess fit with the team, discuss role expectations in detail, and evaluate strategic thinking regarding the online shop's performance.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the business problem, your role, the solutions implemented, and the measurable outcomes (e.g., percentage increase in conversion rate, reduction in bounce rate, improvement in user task completion times). This demonstrates an operations-oriented, results-driven mindset.
• Showcase Process: Detail your design process, including user research, ideation, wireframing, prototyping, and testing. This shows a structured, methodical approach to problem-solving.
• Highlight E-commerce Focus: Prioritize projects that specifically relate to online shops, e-commerce platforms, or digital products with a commercial aspect.
• Demonstrate Tool Proficiency: Be ready to discuss your proficiency with tools like Figma and the Adobe Creative Cloud, perhaps by walking through specific features or workflows used in your projects.
• Address SEO/CRO: Include examples where your design decisions directly supported SEO goals or conversion rate optimization initiatives.
• Tell a Story: Structure your portfolio presentations to tell a compelling narrative about each project, focusing on the challenges, your problem-solving approach, and the positive impact.

Challenge Preparation:

• Understand Kopp Verlag's Brand: Research the company's current online presence, product offerings, and target audience to anticipate design challenges and opportunities.
• Focus on Conversion & UX: Prepare to discuss strategies for improving user experience and increasing conversion rates on an e-commerce site. Consider common e-commerce pain points and how design can address them.
• SEO Awareness: Be ready to discuss how design choices can impact SEO, such as site structure, image optimization, and mobile responsiveness.
• AI Integration: Given the mention of AI tools, consider how AI could be leveraged in design processes for efficiency or enhanced outcomes.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of measurable impact and a systematic approach. Demonstrating an understanding of how design contributes to business operations (sales, conversion, traffic) is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be a primary tool for UI/UX design, wireframing, prototyping, and collaboration. Proficiency in Figma's advanced features for component libraries, auto layout, and prototyping is highly desirable.
• Adobe Creative Cloud (Photoshop, Illustrator): Essential for graphic design tasks, image editing, asset creation, and potentially advanced mock-ups.
• Web Design Software: Familiarity with other web design tools or platforms may be beneficial, though Figma is highlighted.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): While not explicitly listed as a requirement for the designer, understanding how to interpret data from such tools (e.g., user flow, bounce rates, conversion funnels) will be crucial for optimizing designs. The designer will likely collaborate with analytics teams.
• A/B Testing Platforms (e.g., Google Optimize, Optimizely): Experience or understanding of how A/B testing is conducted and how design variations are implemented for testing will be advantageous.

CRM & Automation:

• E-commerce Platforms (Implied): The company operates an online shop, so familiarity with the backend of common e-commerce platforms (e.g., Shopware, Magento, Shopify) and their design integration capabilities would be beneficial.
• Project Management Tools (e.g., Jira, Asana): Likely used for task management and collaboration with development and marketing teams.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Cloud indicates a modern design workflow. While direct CRM or automation tool operation might not be required, understanding how design integrates with these systems for a seamless customer journey is important for an operations-minded designer.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A culture that values informed decisions based on analytics, user feedback, and performance metrics, particularly in relation to the online shop's commercial success.
• Efficiency and Optimization: A mindset focused on continuous improvement of processes and user experiences to drive better outcomes, whether in design execution or conversion rates.
• Creativity with Purpose: Encouraging innovative design solutions that are not only aesthetically pleasing but also strategically aligned with business goals and user needs.
• Collaboration and Communication: Fostering an environment where open communication and teamwork across departments are prioritized to achieve unified objectives.
• Adaptability and Trend Awareness: A willingness to embrace new trends in design and technology, and to adapt strategies accordingly to remain competitive.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where the design team works closely with E-Commerce Management, Marketing, and potentially IT/Development to ensure design solutions are technically feasible, commercially effective, and marketing-aligned.
• Feedback-Oriented: A culture that encourages constructive feedback on designs to refine them and ensure they meet quality standards and user expectations.
• Agile Workflows: Likely adopting agile methodologies for project management and execution, enabling flexibility and iterative improvements in design and shop development.

📝 Enhancement Note: The company's culture appears to value both creativity and a results-oriented approach, a combination that is highly effective in operations roles. The emphasis on collaboration and adaptability is crucial for success in a fast-paced digital environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to create visually appealing designs that also significantly improve conversion rates and user engagement, often requiring data-driven iteration.
• Keeping Pace with E-Commerce Trends: The e-commerce landscape evolves rapidly; staying current with design trends, user expectations, and platform capabilities will be ongoing.
• Cross-Departmental Alignment: Ensuring design decisions align with diverse stakeholder needs (Marketing, Sales, Product) can be complex, requiring strong communication and negotiation skills.
• Integrating AI Tools: Effectively leveraging AI tools in the design process to enhance efficiency and creativity will be a learning curve for some.

Learning & Development Opportunities:

• Advanced UX/UI Certifications: Pursuing specialized certifications in UX/UI design, particularly within the e-commerce domain.
• CRO and A/B Testing Workshops: Gaining deeper expertise in conversion rate optimization techniques and data analysis for design.
• E-Commerce Platform Training: Learning the intricacies of specific e-commerce platforms used by the company to maximize design integration capabilities.
• Digital Marketing Fundamentals: Developing a stronger understanding of broader digital marketing strategies to better align design with campaign goals.
• Mentorship: Potentially benefiting from mentorship from experienced E-Commerce or Marketing leaders within the organization.

📝 Enhancement Note: The role presents a great opportunity to bridge the gap between creative design and tangible business outcomes, which is a valuable skill set in operations. The challenges are typical of dynamic digital roles and come with clear growth paths.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning a key product detail page to increase conversion rates, considering both user experience and SEO factors?" (Focus on process, data, and specific design elements.)
• "Describe a time you had to balance conflicting stakeholder requirements for a web design project. How did you resolve it?" (Focus on communication, negotiation, and finding optimal solutions.)
• "What are the key differences between UI and UX design, and how do they work together in an e-commerce context?" (Demonstrate understanding of core principles and their application.)
• "How do you stay updated on the latest web design trends and how do you decide which trends are appropriate to implement?" (Highlight continuous learning and critical evaluation.)
• "Can you explain your process for conducting user research and how you use those insights to inform your design decisions?" (Showcase a user-centric methodology.)

Company & Culture Questions:

• "What do you know about Kopp Verlag and our product range, and how do you see your design skills contributing to our brand and business goals?" (Research the company's niche and value proposition.)
• "How do you see yourself fitting into our team culture, which values independent thinking and creativity?" (Align your work style with their described culture.)
• "How do you measure the success of your design work beyond aesthetics?" (Focus on metrics, ROI, and business impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the objective/problem, detail your process and solutions, and conclude with the results/impact.
• Highlight Metrics: Clearly present quantifiable results for conversion, engagement, or other relevant KPIs. Use charts or graphs where appropriate.
• Explain Design Decisions: Be ready to justify your design choices, linking them to user needs, business objectives, or specific design principles.
• Demonstrate Tool Proficiency: Briefly showcase your workflow or specific techniques used in tools like Figma or Adobe Creative Cloud.
• Be Prepared for Questions: Anticipate questions about your process, challenges faced, and how you would approach hypothetical scenarios related to Kopp Verlag's online shop.

📝 Enhancement Note: Interviewers will be looking for a candidate who understands that design is not just about aesthetics but is a critical operational lever for business growth. Demonstrating this understanding through your portfolio and answers is paramount.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on join.com.
• Tailor Your Resume: Highlight your experience in web design, UI/UX, e-commerce, conversion optimization, and SEO. Use keywords from the job description and quantify your achievements with specific metrics (e.g., "Increased online shop conversion rate by 15%," "Designed user flows that reduced task completion time by 20%").
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases relevant e-commerce design projects with clear explanations of your process and quantifiable results. Have a digital version ready for submission and be prepared to walk through key projects during an interview.
• Research Kopp Verlag: Familiarize yourself with Kopp Verlag's current online shop, product offerings, target audience, and brand identity. Understand their unique market position and the tone of their communications.
• Practice Your Pitch: Be ready to articulate why you are a good fit for the role, how your skills align with their needs, and what you can bring to their team, particularly focusing on your ability to drive business results through design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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