Web Designer | Mid-Senior | Web Marketing Design Team

📍 Job Overview

Job Title: Web Designer | Mid-Senior | Web Marketing Design Team

Company: Nord Security

Location: Vilnius, Lithuania

Job Type: Full-time

Category: Marketing Operations / Web Design & Development

Date Posted: May 10, 2026

Experience Level: Mid-Senior (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design visually engaging and user-centric web pages to enhance new user engagement and interaction, directly impacting user acquisition and satisfaction metrics.

• Analyze existing website patterns and flows to identify architectural and design flaws, proposing data-driven improvements to optimize the user journey.

• Collaborate closely with marketing, product, and engineering teams to ensure web designs are aligned with brand identity, business objectives, and drive user engagement and conversions.

• Advocate for design excellence by presenting and rationalizing design choices and their projected impact on growth metrics to various stakeholders.

📝 Enhancement Note: This role is positioned within a "Web Marketing Design Team," indicating a strong focus on the commercial and growth aspects of web design, rather than purely aesthetic or functional UI/UX. The emphasis on "user acquisition," "satisfaction," "business objectives," and "growth metrics" suggests that this role is deeply integrated into the Go-To-Market (GTM) strategy, requiring a designer who understands how design directly influences commercial outcomes. This aligns with a Revenue Operations or Marketing Operations perspective, where design directly supports lead generation, conversion, and customer lifetime value.

📈 Primary Responsibilities

• Craft visually striking and intuitive web pages that significantly enhance new user engagement and interaction, ensuring a seamless experience across the Nord Security website.

• Conduct thorough analysis of current website patterns and user flows to pinpoint architecture and design flaws, subsequently advising on the most suitable technical and design solutions for improvement.

• Partner effectively with marketing and product teams to ensure web designs are intrinsically aligned with the established brand identity, overarching business objectives, and designed to boost user engagement and conversion rates through cohesive, user-centric strategies.

• Foster a collaborative environment by working closely with other UI/UX Designers, UX Researchers, and the Design System team to maintain design consistency and leverage shared resources.

• Champion design principles and excellence by effectively presenting and rationalizing design choices, clearly articulating their impact on key growth metrics to diverse stakeholder groups.

• Collaborate with copywriters, web content managers, and engineers to bring the best of website designs to life, ensuring design fidelity and optimal implementation.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution, analytical problem-solving, and strategic collaboration. The expectation to "analyze current website patterns and flows" and "advise the most suitable solutions and improvement plans" suggests a need for a designer who can translate data insights into actionable design strategies, a key component of effective Marketing Operations. The requirement to "advocate for design and excellence, presenting and rationalizing your design choices and their impact on growth metrics" highlights the importance of data-driven decision-making and clear communication, vital for GTM roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Web Design, Human-Computer Interaction, or a related field is implied by the role's requirements.

Experience: Proven experience in mid-senior level web design roles, with a minimum of 2-5 years of practical application in creating engaging and high-performing web pages.

Required Skills:

• Demonstrated expertise in web design, supported by a comprehensive portfolio showcasing successful creation of engaging and effective web pages.

• Exceptional visual and interaction design skills, characterized by meticulous attention to detail and a profound passion for crafting intuitive user experiences.

• Strong commitment to aligning design outputs with overarching business objectives and specific user needs, ensuring strategic relevance.

• Proven ability to collaborate effectively with cross-functional teams, including data analysts, web content managers, and developers, to ensure design fidelity and successful implementation.

• Adaptability and a proactive learning mindset, embracing new technologies and evolving project requirements with an openness to constructive feedback for continuous improvement.

• Excellent communication and interpersonal skills, with fluency in English for effective collaboration and stakeholder engagement.

Preferred Skills:

• Experience with conversion rate optimization (CRO) techniques and A/B testing methodologies to inform design decisions.

• Understanding of information architecture principles to structure complex websites logically.

• Familiarity with web analytics tools (e.g., Google Analytics) to interpret user behavior data.

• Experience working with design systems to ensure brand consistency and efficient design workflows.

• Basic understanding of front-end development principles (HTML, CSS) to facilitate smoother collaboration with engineers.

📝 Enhancement Note: The emphasis on Figma, visual and interaction design, and a portfolio showcasing "engaging web pages" points to a role that requires strong execution capabilities. The "mid-senior" level suggests the candidate should not only be able to design but also analyze, strategize, and articulate their design's business impact, aligning with operations-level thinking. The requirement for fluency in English is critical for effective cross-functional communication in a global tech company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of web design projects with a clear emphasis on user acquisition, engagement, and conversion.

• Projects should demonstrate expertise in visual design, interaction design, and user experience principles applied to web interfaces.

• Include case studies that detail your design process, from initial concept and wireframing through to final design and implementation considerations.

• Highlight specific outcomes and metrics achieved through your designs, such as improvements in user engagement, conversion rates, or Bounce Rate reduction.

Process Documentation:

• Demonstrate an understanding of the web design lifecycle, from research and analysis to design, testing, and iteration.

• Showcase how you analyze website patterns and flows to identify design flaws and propose data-informed solutions.

• Illustrate your collaborative process with marketing, product, and engineering teams, emphasizing how you align design with business objectives and ensure implementation fidelity.

• Provide examples of how you advocate for design choices and rationalize their impact on growth metrics to stakeholders.

📝 Enhancement Note: For a role focused on web marketing design, the portfolio is crucial. It's not just about aesthetics but about demonstrating how design decisions drive business results. The "process documentation" aspect should highlight the candidate's ability to articulate their workflow, problem-solving approach, and collaborative methods, which are core competencies in operations roles.

💵 Compensation & Benefits

Salary Range: Gross Salary 3100-5250 EUR/Month. This range is for a mid-senior level Web Designer in Vilnius, Lithuania, considering the company's industry (cybersecurity/tech) and global presence. The lower end reflects entry into mid-level, while the higher end represents seasoned mid-senior professionals with proven impact on growth metrics.

Benefits:

• Access to Nord Security products: firsthand experience with solutions used by millions worldwide.

• Professional growth opportunities: access to internal/external events, online training, conferences, and books.

• Comprehensive health benefits: private health insurance, online and on-site workouts, and health consultations.

• Mental wellbeing support: access to mental health tools (Calm, Headspace, Mindletic) and therapy options.

• Strong team culture: team buildings, parties, games, shows, tastings, food coupons, and gifts.

• Work-life balance: additional vacation days based on tenure and additional paid leave for illness or special occasions.

• Flexibility: flexible working time arrangement.

Working Hours: Standard 40 hours per week, with a flexible working time arrangement to accommodate various personal needs while ensuring project deliverables are met.

📝 Enhancement Note: The salary range provided (3100-5250 EUR/Month) is based on research for mid-senior web designers in Vilnius, Lithuania, considering the tech industry and company size. This range is competitive for the region and reflects the specific skills and responsibilities outlined. The benefits package is extensive, highlighting Nord Security's commitment to employee well-being, professional development, and a positive work environment, which are attractive to operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Internet Privacy Solutions. Nord Security operates within a rapidly growing and highly competitive global tech market, focusing on digital security and privacy. This context means the web design team plays a critical role in communicating complex technical solutions to a broad audience and driving user adoption for essential digital tools.

Company Size: Over 1400 employees. This indicates a well-established, large-scale organization with structured departments and processes, offering stability and significant opportunities for cross-functional collaboration. For operations professionals, this size often means established workflows, clear reporting lines, and a robust infrastructure.

Founded: Established in 2012. With over a decade of operation and achieving unicorn status, Nord Security demonstrates a track record of sustained growth, innovation, and market leadership in the cybersecurity space.

Team Structure: The Web Marketing Design Team is part of the broader marketing function, likely working closely with product marketing, content marketing, and campaign management. As a mid-senior designer, you would report to a Design Lead or Marketing Manager, with direct collaboration lines to UX Researchers, Copywriters, Web Content Managers, Design System specialists, Graphic Designers, and Engineers.

Methodology: The team likely employs a blend of user-centered design principles, data-driven decision-making (analyzing metrics like user acquisition, engagement, and conversion rates), and agile development methodologies to iterate on web presence. Collaboration with the design system team suggests a focus on maintaining brand consistency and design efficiency across all digital touchpoints.

Company Website: https://nordsecurity.com/

📝 Enhancement Note: Nord Security's status as a tech unicorn and leader in cybersecurity implies a fast-paced, innovative, and results-oriented environment. The company culture emphasizes "future shapers," "restless achievers," "self-movers," "honest communicators," and "team players." This suggests a high-performance culture where initiative, collaboration, and continuous improvement are valued, all essential traits for individuals in operations roles aiming to drive efficiency and growth.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Senior, indicating a level of autonomy and responsibility beyond entry-level positions. The designer is expected to not only execute designs but also to analyze problems, propose solutions, and influence strategic decisions through design rationalization and impact on growth metrics. This level often serves as a stepping stone to Senior Designer, Lead Designer, or specialized roles within design operations or product marketing.

Reporting Structure: The Web Designer will likely report to a Web Design Lead or a Marketing Manager within the Web Marketing Design Team. They will collaborate closely with peers in design, marketing, product, and engineering.

Operations Impact: The designer's work directly impacts the company's user acquisition, customer satisfaction, and conversion rates. By creating engaging and effective web experiences, they contribute significantly to the company's top-line revenue growth and market positioning. The ability to articulate this impact through data and metrics is crucial for demonstrating operational value.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific areas of web design, such as advanced interaction design, conversion rate optimization, or user research.

• Leadership Potential: Progression to Senior Web Designer, Design Lead, or specialized roles focusing on design systems or web operations.

• Cross-functional Exposure: Gaining experience in product marketing, GTM strategy, and working with different product lines within Nord Security.

• Professional Development: Access to training, conferences, and internal knowledge-sharing sessions to stay abreast of industry trends and best practices in web design and digital marketing.

📝 Enhancement Note: The "Mid-Senior" designation suggests that candidates are expected to be self-sufficient and capable of contributing to strategic discussions. The emphasis on "growth metrics" and "business objectives" signals that this role is more than just creative output; it's about driving tangible business outcomes, a core tenet of operations professionals.

🌐 Work Environment

Office Type: On-site role in Vilnius, Lithuania. This indicates a traditional office setting that fosters in-person collaboration and team cohesion.

Office Location(s): Vilnius, Lithuania. This location places the role within a vibrant tech hub in the Baltics, offering a dynamic professional environment.

Workspace Context:

• Collaborative Environment: The office setting encourages direct interaction with colleagues, facilitating spontaneous discussions, brainstorming sessions, and knowledge sharing among designers, marketers, and developers.

• Tools & Technology: Access to industry-standard design software, particularly Figma, and potentially other collaborative tools and platforms used by Nord Security.

• Team Interaction: Frequent opportunities to engage with cross-functional teams, present work, receive feedback, and participate in team events, fostering a strong sense of community and shared purpose.

Work Schedule: A standard 40-hour work week with flexible working time arrangements. This flexibility allows for better work-life integration, enabling operations professionals to manage personal commitments while ensuring project deadlines and performance targets are met.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team synergy. For operations professionals, this can mean more immediate feedback loops, easier stakeholder engagement, and a stronger sense of belonging within the team. The flexible hours are a common operational benefit that supports productivity and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic against role requirements.

• Portfolio Presentation & Discussion: A key stage where candidates present their portfolio, discussing specific projects, their design process, and the impact of their work on business metrics. Be prepared to elaborate on how your designs achieved user acquisition, engagement, or conversion goals.

• Technical/Skills Assessment: This may involve a practical design exercise or a discussion focused on Figma proficiency, interaction design principles, and problem-solving approaches.

• Cross-functional Interviews: Conversations with marketing peers, product managers, and potentially engineers to evaluate collaboration skills, communication style, and alignment with team objectives.

• Final Interview: A meeting with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your ability to drive business outcomes through design.

• Structure for Impact: For each project, clearly outline the problem, your role, the design process, key decisions made, and most importantly, the measurable results (e.g., % increase in conversions, % reduction in bounce rate, user feedback).

• Emphasize Process: Detail your steps in analyzing website patterns, collaborating with teams, and rationalizing design choices with data and business objectives.

• Figma Showcase: Be ready to demonstrate your Figma skills, perhaps by walking through a complex component or prototyping workflow.

• Tailor to Nord Security: If possible, include a conceptual redesign or suggestion for a Nord Security product page, demonstrating your understanding of their brand and target audience.

Challenge Preparation:

• Design Exercise: Expect a design challenge that might involve optimizing a specific web page for conversion, designing a new feature, or creating a landing page based on a brief. Focus on speed, clarity of thought, and justification of design decisions.

• Problem-Solving: Be prepared to discuss how you would approach analyzing a website's performance issues and translating data into design solutions.

• Stakeholder Communication: Practice articulating complex design concepts and their business value concisely and persuasively.

📝 Enhancement Note: For a Web Marketing Designer role, the portfolio is paramount. It's the primary tool for assessing a candidate's ability to translate design skills into tangible business results. The interview process will likely scrutinize how well candidates can connect their design work to growth metrics and operational goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool required for wireframing, UI design, prototyping, and collaboration. Proficiency should extend to advanced features like component libraries, auto-layout, and interactive prototyping.

• Web Analytics Tools (e.g., Google Analytics): While not explicitly a design tool, understanding how to interpret data from these platforms is crucial for informing design decisions and measuring impact.

• Project Management Software (e.g., Jira, Asana, Trello): Likely used for task management, sprint planning, and tracking project progress, necessitating familiarity with collaborative workflows.

Analytics & Reporting:

• Data Interpretation: Ability to understand and leverage data from analytics platforms to identify user behavior patterns, pain points, and opportunities for design improvement.

• Performance Metrics: Familiarity with key web performance indicators such as conversion rates, bounce rates, time on page, user acquisition cost, and engagement metrics.

CRM & Automation:

• CRM Understanding: While not directly a CRM role, an understanding of how website interactions feed into CRM systems (like Salesforce, HubSpot) and influence customer journeys can be beneficial.

• Marketing Automation Platforms: Awareness of how web design supports marketing automation campaigns and lead nurturing processes.

📝 Enhancement Note: The explicit mention of Figma is a critical requirement. Beyond Figma, an operations-minded web designer should be comfortable integrating with analytics tools and understanding how their designs contribute to broader marketing and sales funnels, often managed through CRM and marketing automation systems.

👥 Team Culture & Values

Operations Values:

• Data-Driven Design: Decisions are informed by user data, analytics, and growth metrics, ensuring that design serves a strategic purpose.

• User-Centricity: A deep commitment to understanding and meeting user needs to create effective and satisfying digital experiences.

• Collaboration & Teamwork: Valuing open communication and partnership with marketing, product, and engineering teams to achieve common goals.

• Continuous Improvement: An ongoing effort to refine processes, learn new skills, and iterate on designs to enhance performance and efficiency.

• Brand Consistency: Upholding and contributing to the integrity of the Nord Security brand across all digital touchpoints.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, design reviews, and project discussions with stakeholders from various departments to ensure alignment and integrated strategies.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs and processes to foster mutual growth and optimize outcomes.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings with team members to collectively elevate the team's capabilities and efficiency.

📝 Enhancement Note: The company's stated values ("future shapers," "restless achievers," etc.) translate into a culture that rewards initiative, a proactive approach to problem-solving, and a commitment to continuous learning and improvement. This aligns well with the operational mindset of seeking efficiency and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating visually appealing designs that also perform exceptionally well in terms of user acquisition, engagement, and conversion rates.

• Adapting to Evolving Digital Landscape: Staying current with the rapid advancements in web technologies, design trends, and user behavior expectations in the competitive cybersecurity market.

• Cross-functional Alignment: Effectively managing design requirements and expectations across diverse teams (Marketing, Product, Engineering) with potentially differing priorities.

• Data Interpretation and Application: Translating complex user data and analytics into actionable design strategies that demonstrably improve key business metrics.

Learning & Development Opportunities:

• Specialization: Deepen expertise in areas like advanced UX research, CRO, or accessibility standards.

• Leadership Track: Potential to move into a Senior Web Designer role, leading projects or mentoring junior designers.

• Industry Exposure: Attending cybersecurity and design conferences to gain insights into market trends and emerging technologies.

• Product Deep Dive: Gaining in-depth knowledge of Nord Security's diverse product suite and tailoring web design strategies for each.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also analytical and strategic, capable of navigating complex projects and driving measurable results – qualities highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you analyzed website patterns and identified a design flaw that significantly impacted user engagement or conversion. What was your approach, and what were the results?" (Focus on process, data, and outcomes)

• "How do you ensure your web designs align with broader business objectives and brand identity, especially when working with multiple stakeholders?" (Highlight collaboration, communication, and strategic thinking)

Company & Culture Questions:

• "Based on your understanding of Nord Security, what do you see as the biggest opportunities for our website's user experience and marketing effectiveness?" (Demonstrate research and strategic insight)

• "How do you approach learning new design tools or adapting to evolving project requirements?" (Showcase your adaptability and learning mindset)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of Nord Security and the role's objectives. Then, for each project: clearly state the challenge, your specific contribution, the design process (emphasizing analysis and collaboration), and the quantifiable results.

• Metric-Centric Storytelling: Focus on how your designs achieved specific growth metrics (e.g., increased sign-ups by X%, reduced bounce rate by Y%). Use visuals to illustrate your points effectively.

• Figma Proficiency: Be prepared to share your Figma workflow, demonstrating efficient use of components, prototyping, and collaboration features.

• Engage and Discuss: Treat the presentation as a conversation. Be ready to answer questions about your decisions, trade-offs, and future iterations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, analytical capabilities, and an understanding of how design contributes to business goals. This is where candidates can showcase their "operations" mindset.

📌 Application Steps

To apply for this operations-aligned web design position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating user acquisition, engagement, and conversion optimization. Emphasize case studies with measurable results and your process for achieving them.

• Resume Optimization: Ensure your resume clearly articulates your mid-senior level experience, proficiency in Figma, and any experience with data analysis or CRO. Use keywords from the job description, such as "web design," "user acquisition," "conversion," and "Figma."

• Interview Preparation: Practice presenting your portfolio, focusing on the "why" and "how" behind your design decisions and their impact on business metrics. Prepare specific examples for strategy, collaboration, and problem-solving questions.

• Company Research: Thoroughly research Nord Security, its products, and its mission. Understand their brand identity and target audience to better articulate how your design philosophy aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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