Web Designer - Marketing Team

📍 Job Overview

Job Title: Web Designer - Marketing Team

Company: OpenSesame

Location: Remote (United States)

Job Type: Full-Time

Category: Marketing Operations / Digital Marketing

Date Posted: October 27, 2025

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design, develop, and maintain OpenSesame's website and digital experiences, ensuring a compelling user journey and strong brand representation.

• Collaborate with the Marketing team to create visually engaging and high-performing web pages that support marketing campaigns and drive business growth.

• Implement UI/UX strategies, optimization efforts, and ongoing design/development projects to enhance visitor and customer experiences.

• Leverage a data-informed mindset and analytics tools to guide design decisions and measure the impact of web initiatives.

• Own the technical and creative aspects of OpenSesame.com, including managing content, templates, and code within WordPress or Webflow environments.

📝 Enhancement Note: While the job title is "Web Designer," the responsibilities and required technical skills clearly indicate a hybrid role blending UI/UX design with essential front-end development capabilities. This position is crucial for the marketing team's digital presence and requires a candidate who can execute end-to-end web projects. The emphasis on performance, analytics, and marketing campaign support positions this role within the broader digital marketing and marketing operations landscape.

📈 Primary Responsibilities

• Design and develop engaging, brand-aligned web pages, landing pages, and microsites that support marketing campaigns and business objectives.

• Translate marketing requirements and user needs into intuitive and visually appealing web designs and functional interfaces.

• Write clean, efficient, and maintainable front-end code using HTML, CSS, JavaScript, SCSS, and PHP.

• Manage and optimize OpenSesame.com using WordPress or Webflow, including content updates, template modifications, and code implementation.

• Conduct website audits to identify and implement improvements in visual design, functionality, performance, and user experience.

• Develop reusable templates and components to ensure design consistency and accelerate development cycles across web properties.

• Implement design and code updates to enhance website accessibility (WCAG standards) and mobile responsiveness.

• Integrate and utilize analytics tools (e.g., GA4, Hotjar) and A/B testing frameworks to gather user data and inform design iterations.

• Monitor website performance metrics, including Core Web Vitals, and implement optimizations to improve loading speed and user engagement.

• Collaborate with marketing, product, and engineering teams to ensure seamless integration of web experiences with broader company initiatives.

• Define and document processes for submitting, prioritizing, and delivering marketing web requests to ensure efficient workflow.

• Establish and maintain a design system and front-end standards for consistency and scalability.

• Create and maintain a roadmap for ongoing website optimization aligned with marketing campaigns and business goals.

• Analyze performance data to evaluate the impact of design and development changes, presenting findings and recommendations to stakeholders.

📝 Enhancement Note: The responsibilities clearly outline a hands-on role requiring both creative design skills and robust front-end development expertise. The emphasis on performance optimization, accessibility, and data-driven decision-making highlights the strategic importance of this position within the marketing function.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating practical application of design and development skills is paramount. A Bachelor's degree in Graphic Design, Web Development, Computer Science, Marketing, or a related field is often preferred for such roles.

Experience: 2-5 years of experience in web design and front-end development, with a focus on marketing websites and digital experiences. Proven experience in a fast-paced, collaborative marketing environment is essential.

Required Skills:

• Web Design & UI/UX: Strong visual design sensibility, understanding of user-centered design principles, and ability to create intuitive user interfaces. Proficiency in Figma, Adobe Creative Suite, or similar design tools.

• Front-End Development: Expertise in HTML5, CSS3, SCSS, and JavaScript (ES6+).

• Content Management Systems (CMS): Proficiency in WordPress and/or Webflow, including theme development, template customization, and content management.

• Responsive & Accessible Design: Deep understanding of responsive design principles and WCAG accessibility standards.

• Performance Optimization: Knowledge of techniques to improve website loading speed and Core Web Vitals.

• Version Control: Experience with Git for code collaboration and version management.

• Analytics & Testing: Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and A/B testing methodologies.

• Problem-Solving: Ability to audit, diagnose, and resolve design and development issues effectively.

• Collaboration: Excellent communication and teamwork skills to work effectively with cross-functional teams.

Preferred Skills:

• Programming Languages: Experience with PHP (especially within WordPress) and SCSS.

• Prototyping & Wireframing: Experience with prototyping tools beyond basic design mockups.

• SEO Best Practices: Understanding of how web design impacts search engine optimization.

• Data Analysis: Ability to interpret user data from analytics tools and translate insights into actionable design improvements.

• Design Systems: Experience in creating or contributing to design systems for web applications.

• JavaScript Frameworks/Libraries: Basic familiarity with modern JavaScript frameworks (e.g., React, Vue) can be beneficial for understanding broader web development trends.

📝 Enhancement Note: The required skills emphasize a blend of creative design and technical execution. The specific mention of WordPress/Webflow, HTML, CSS, JavaScript, SCSS, PHP, Git, GA4, and A/B testing are critical keywords for ATS systems. The preference for SEO and design systems indicates a forward-thinking approach to web development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 diverse web design and front-end development projects.

• Projects should demonstrate end-to-end ownership, from initial concept and wireframing/design to final implementation and optimization.

• Include case studies or detailed descriptions for each project, highlighting the problem addressed, your role, the design/development process, tools used, and measurable outcomes.

• Specifically showcase examples of responsive design, accessibility implementation, and performance improvements.

Process Documentation:

• Evidence of established processes for managing web design and development requests, including prioritization and stakeholder communication.

• Examples of how you have implemented or utilized design systems and front-end standards for consistency.

• Documentation or case studies detailing the integration and use of analytics and A/B testing in your design workflow to drive decisions and measure success.

• Demonstrations of how you approach website audits, identify areas for improvement, and execute optimization strategies.

📝 Enhancement Note: For a role involving direct website ownership and marketing campaign support, a robust portfolio is non-negotiable. The focus should be on demonstrating not just aesthetic design but also technical proficiency, problem-solving, and a data-driven approach to web development that directly impacts business goals.

💵 Compensation & Benefits

Salary Range: $130,000 - $145,000 per year.

Benefits:

• Comprehensive health insurance coverage.

• 401(k) matching for retirement savings.

• Paid Time Off (PTO) for work-life balance.

• Professional Development opportunities for skill enhancement and career growth.

• Incentive Stock Options (ISOs).

Working Hours: Standard full-time hours, likely 40 hours per week, with flexibility expected for project deadlines and iterative development cycles. Remote-first operations mean work can be conducted from anywhere within the US.

📝 Enhancement Note: The provided salary range is competitive for a mid-level Web Designer/Front-End Developer role in the US, especially for a remote position. The benefits package is strong, with particular appeal for career-focused individuals through professional development and ISOs.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Workforce Development & Corporate Learning)

Company Size: OpenSesame has a significant employee base, indicated by its presence on Greenhouse and the comprehensive benefits offered, suggesting a scale beyond a small startup. The company serves over 2,000 organizations, including 150+ Global 2000 companies, indicating a mature and well-established business.

Founded: OpenSesame was founded to transform workforce development, implying a mission-driven culture focused on continuous learning and employee growth.

Team Structure: The Web Designer will be a key member of the Marketing team, which is responsible for brand perception, digital campaigns, creative storytelling, website management, and customer communications. This role specifically owns the design, development, and ongoing evolution of OpenSesame.com, collaborating closely with other marketing functions.

Methodology:

• Data-Driven Decisions: The marketing team emphasizes creativity that meets measurable outcomes, and this role is expected to leverage analytics and testing to inform design.

• Collaborative Environment: The role is described as operating within a collaborative, fast-paced marketing environment.

• Customer-Centricity: The focus on visitor and customer experience on the website underscores a customer-centric approach.

• Agile Development: The performance objectives (30-60-90 days) suggest an agile approach to web development, with iterative improvements and quick delivery of features.

Company Website: https://www.opensesame.com/

📝 Enhancement Note: OpenSesame operates in the crucial space of workforce development, leveraging AI and a vast content marketplace. This suggests a company that values innovation, continuous learning, and demonstrable impact, which should translate into a dynamic and results-oriented marketing team culture.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role, responsible for the core execution of web design and front-end development for the company's primary digital asset, OpenSesame.com. It requires a blend of creative talent and technical skill, with a significant degree of autonomy in managing web properties.

Reporting Structure: The Web Designer reports into the Marketing team, likely to a Marketing Manager or Director, and collaborates closely with other marketing specialists (e.g., content marketers, campaign managers, digital marketers).

Operations Impact: This role has a direct and significant impact on the company's top of the funnel and customer engagement. The website is the "front door" to the business, influencing lead generation, brand perception, user experience, and ultimately, revenue. By ensuring a high-performing, engaging, and on-brand website, the Web Designer directly contributes to marketing campaign success and business growth.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX, front-end architecture, performance optimization, or accessibility.

• Technical Leadership: Progress to a Senior Web Designer/Developer role, leading larger projects or mentoring junior team members.

• Broader Digital Marketing: Transition into roles with more strategic oversight of digital channels, SEO, or marketing automation, leveraging a strong understanding of web performance.

• Product Development: Potentially move into roles focused on user interface design for OpenSesame's platform or product features.

• Management: With demonstrated leadership and strategic thinking, opportunities to manage a web development or digital marketing team may arise.

📝 Enhancement Note: The role offers substantial growth potential due to its central position within the marketing function and its ownership of a critical business asset. The emphasis on performance and data suggests that individuals who excel here can demonstrate clear ROI and position themselves for more strategic roles.

🌐 Work Environment

Office Type: Remote-first company. This means the primary work environment is home-based, with investments in all-company meetings several times a year for in-person collaboration and team building.

Office Location(s): While the role is remote, candidates must be based in the United States. Occasional travel (up to 15 days per year) is required for company meetings. Senior management and leadership teams may require up to 35 days of travel.

Workspace Context:

• Flexibility: The remote-first nature provides significant flexibility in managing work hours and location within the US.

• Collaboration Tools: Expect to use digital collaboration tools (e.g., Slack, Zoom, Asana, Jira, Google Workspace) for communication and project management.

• Independent Work: The role requires self-starters who can manage their time effectively and work independently while remaining connected to the team.

• Team Interaction: While remote, opportunities for interaction will occur through virtual meetings, team syncs, and scheduled all-company gatherings.

Work Schedule: A standard full-time work schedule is expected, but the remote nature likely allows for some flexibility in structuring the workday, provided that collaboration and project deadlines are met. Emphasis is placed on delivering excellent results rather than strict adherence to hours.

📝 Enhancement Note: The remote-first approach is a significant draw for many professionals. Candidates should be comfortable with independent work, strong digital communication, and occasional travel for key company events.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Initial Screening: Submit resume, cover letter (if requested), and a link to your portfolio. Recruiters will screen for basic qualifications and portfolio relevance.

2. Portfolio Deep Dive & Technical Interview: A hiring manager or senior team member will review your portfolio in detail. Expect questions about your design process, technical choices, problem-solving approaches, and specific project outcomes. This may include a live coding or design exercise, or a discussion of your approach to specific challenges.

3. Skills Assessment/Take-Home Challenge: You may be asked to complete a small take-home project or a more involved coding/design challenge that simulates a real-world task. This allows them to assess your skills in a practical context.

4. Team & Culture Fit Interview: Meet with other members of the Marketing team or cross-functional collaborators to assess your communication style, teamwork, and cultural alignment with OpenSesame's values.

5. Final Interview: Potentially with higher-level management, focusing on strategic thinking, long-term vision, and overall fit for the company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your skills in web design, front-end development, UI/UX, performance, and accessibility, aligning with the job description.

• Tell a Story: For each project, clearly articulate the challenge, your approach, the tools and technologies used, your specific contributions, and the quantifiable results achieved. Use metrics wherever possible (e.g., conversion rate improvements, load time reductions, engagement increases).

• Showcase Technical Prowess: Include code snippets or links to live sites where your development work is evident. Highlight your proficiency with HTML, CSS, JavaScript, and CMS platforms.

• Demonstrate Process: Explain your design thinking process, how you gather requirements, iterate on designs, and ensure accessibility and performance.

• Tailor to OpenSesame: If possible, include a project that demonstrates an understanding of B2B SaaS or EdTech markets, or highlight how you would approach improving OpenSesame.com.

Challenge Preparation:

• Understand the Tech Stack: Be prepared to discuss your experience with WordPress, Webflow, HTML, CSS, JavaScript, SCSS, PHP, and Git.

• Problem-Solving Scenarios: Anticipate questions about how you would approach common web development challenges, such as improving site speed, enhancing user engagement on a specific page, or implementing a new feature.

• Accessibility & Responsiveness: Be ready to explain your methodologies for ensuring websites are accessible and perform well across all devices.

• Data Interpretation: Practice explaining how you use analytics data (GA4, Hotjar) to make design decisions and measure success.

📝 Enhancement Note: The emphasis on a portfolio and specific performance objectives suggests that candidates will be evaluated not just on their past work but on their ability to deliver tangible results within defined timelines.

🛠 Tools & Technology Stack

Primary Tools:

• Web Platforms: WordPress, Webflow (proficiency in at least one is expected)

• Front-End Languages: HTML, CSS, JavaScript, SCSS, PHP

• Build & Version Control: NPM, Git

• Design & Prototyping: Figma, Adobe Creative Suite, Gutenberg (WordPress Block Editor)

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4)

• Tag Management: Google Tag Manager

• User Behavior Analysis: Hotjar (or similar tools like Crazy Egg)

• A/B Testing Tools: Various platforms (e.g., Google Optimize, Optimizely, VWO)

CRM & Automation: While not explicitly listed as primary tools for this role, familiarity with how web properties integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms is beneficial for understanding the broader marketing tech stack and campaign goals.

📝 Enhancement Note: This section is critical. Candidates must be able to clearly articulate their experience with these specific tools and technologies, as they are central to the role's day-to-day execution and the company's digital infrastructure.

👥 Team Culture & Values

Operations Values:

• Performance Driven: A core value, emphasizing a track record of delivering excellent results. Candidates are hired based on specific examples of past achievements.

• Innovation: Operating in the AI-powered EdTech space suggests a culture that values forward-thinking solutions and continuous improvement.

• Collaboration: The description highlights working within a collaborative marketing environment.

• Data-Informed: The emphasis on analytics and testing indicates a preference for data-driven decision-making.

• Quality & Brand Alignment: Maintaining a high standard of quality and ensuring website experiences reflect the brand promise are key.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing, product, and engineering teams.

• Feedback Exchange: A fast-paced environment likely involves regular feedback loops on designs and development work.

• Agile & Iterative: The 30-60-90 day plan and focus on ongoing optimization suggest an iterative approach to web development, with continuous improvement.

• Transparency: The company emphasizes pay transparency and equitable practices.

📝 Enhancement Note: Understanding OpenSesame's emphasis on being "Performance Driven" and seeking "specific examples from your past experiences" is crucial. Candidates should prepare to back up all claims with concrete achievements and demonstrate how their work directly contributed to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also performant, accessible, and technically feasible within CMS limitations.

• Prioritizing Competing Marketing Demands: Managing a backlog of requests from various marketing initiatives and stakeholders, ensuring alignment with overall business goals.

• Keeping Pace with Web Technologies: Continuously learning and adapting to new design trends, front-end development techniques, and web platform updates.

• Measuring and Demonstrating ROI: Effectively tracking and communicating the impact of web design and development efforts on key business metrics.

• Remote Collaboration: Maintaining strong communication and team cohesion in a remote-first environment.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in advanced front-end frameworks, performance engineering, accessibility consulting, or UI/UX research.

• Industry Certifications: Pursuing certifications in relevant web technologies, analytics, or UX principles.

• Cross-functional Learning: Gaining exposure to broader marketing strategies, SEO, content marketing, and product development processes.

• Leadership Potential: Developing skills in project management, team leadership, and strategic planning for potential future advancement.

📝 Enhancement Note: This role offers a great platform to hone skills in a high-impact area. The challenges are typical for a web professional but are amplified by the direct ownership of a critical business asset and the need to deliver measurable results.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a challenging web design project where you had to balance creative vision with technical limitations. How did you resolve it?" (Focus on problem-solving, compromise, and outcome.)

• "Describe a time you used website analytics (e.g., GA4, Hotjar) to inform a design decision. What were the results?" (Demonstrate data-driven approach and impact.)

• "How do you ensure your web designs are accessible (WCAG compliant) and performant (Core Web Vitals)?" (Test technical knowledge and best practices.)

Company & Culture Questions:

• "What interests you about OpenSesame and our mission in workforce development?" (Show research and genuine interest.)

• "How do you approach collaboration with non-technical stakeholders, such as marketing managers or content writers?" (Assess communication and teamwork.)

• "Describe your experience working in a remote-first environment. What strategies do you use to stay productive and connected?" (Evaluate remote work readiness.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with a high-level overview of your portfolio, then dive into 2-3 key projects. For each project, clearly state the objective, your role, the process, the challenges, your solutions, and the measurable impact.

• Highlight Technical Skills: Be prepared to discuss the specific technologies you used (HTML, CSS, JS, CMS, etc.) and why you chose them. If presenting code, be ready to explain its structure and efficiency.

• Quantify Success: Use data points like conversion rate increases, bounce rate decreases, load time improvements, or user satisfaction scores to demonstrate the value of your work.

• Showcase Process: Walk through your design thinking, wireframing, prototyping, and development workflows. Explain how you incorporate feedback and iterate.

• Practice Your Delivery: Ensure you can articulate your thoughts clearly and concisely, maintaining a professional and engaging demeanor. Be ready for Q&A.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on practical skills, problem-solving, and a proven ability to deliver results. Candidates should prepare to defend their design and development choices with data and clear reasoning.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Ensure your portfolio is up-to-date, easily navigable, and prominently features projects that align with the job description's requirements (web design, front-end development, CMS experience, performance, accessibility). Prioritize projects with measurable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as specific technologies (HTML, CSS, JavaScript, WordPress, Webflow, Figma), methodologies (UI/UX, responsive design, A/B testing), and experience in marketing environments. Quantify achievements with metrics.

• Prepare for Technical Discussion: Be ready to discuss your design process, coding practices, experience with the listed tech stack, and how you approach website optimization and problem-solving.

• Research OpenSesame: Understand their mission, products, and target audience. Familiarize yourself with their current website to identify potential areas for improvement or to discuss thoughtfully during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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