Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Tradeify

Location: Remote

Job Type: Full-Time

Category: Web Design & Digital Experience

Date Posted: February 20, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual evolution and high-converting design of Tradeify's web presence, focusing on user acquisition and brand elevation.

• Optimize user journeys and user experience (UX/UI) across the core website and critical landing pages to maximize conversion rates.

• Collaborate closely with Marketing and Engineering teams to support growth experiments, A/B testing initiatives, and the implementation of new web features.

• Own the creation and maintenance of Tradeify's web design system, ensuring visual consistency and scalability across all digital touchpoints.

• Design performance-oriented assets for paid campaigns, balancing aesthetic appeal with measurable outcomes in a B2C growth engine environment.

📝 Enhancement Note: While the role is "Web Designer," the description strongly emphasizes conversion rate optimization (CRO) and performance marketing, indicating a need for a designer who understands how design directly impacts business growth metrics. This role is less about pure aesthetics and more about performance-driven design within the B2C trading sector.

📈 Primary Responsibilities

• Design and continuously iterate on high-converting landing pages tailored for B2C audiences in the trading space.

• Enhance the user experience (UX) and user interface (UI) across Tradeify's core website, ensuring intuitive navigation and engagement.

• Partner with the Marketing team to conceptualize, design, and implement A/B test variations for landing pages and website elements to drive lead generation and user acquisition.

• Develop visually compelling and performance-optimized design assets for paid advertising campaigns that direct traffic to web properties.

• Create detailed wireframes, mockups, and interactive prototypes to effectively communicate design concepts and user flows to cross-functional teams.

• Establish, document, and maintain Tradeify's comprehensive web design system, promoting brand consistency and efficient design workflows.

• Implement design strategies to improve site speed and overall user experience, with a particular focus on mobile-first optimization.

• Ensure consistent visual branding and aesthetic appeal across all web properties, including the main website, landing pages, and campaign-specific microsites.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer deeply integrated with growth marketing efforts. The emphasis on "high-converting," "A/B test variations," and "performance-driven B2C growth engine" suggests this role requires a strategic approach to design beyond just visual appeal, focusing on measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered design methodologies, and digital marketing concepts is essential, often gained through formal education, bootcamps, or extensive self-study.

Experience: 3+ years of dedicated experience in web design, with a proven track record in digital product design, conversion-focused web experiences, and working within performance marketing environments. Experience within Direct-to-Consumer (DTC), FinTech, SaaS, or specifically the trading industry is highly preferred.

Required Skills:

• Advanced proficiency in Figma (or comparable industry-standard design and prototyping tools like Sketch, Adobe XD).

• Strong portfolio showcasing a history of designing high-converting landing pages and web experiences that demonstrate measurable performance improvements.

• Deep understanding of User Experience (UX) principles, User Interface (UI) design best practices, and Conversion Rate Optimization (CRO) strategies.

• Experience in designing for performance marketing campaigns and understanding how web design directly impacts campaign success.

• Ability to create wireframes, mockups, and interactive prototypes to effectively communicate design solutions.

• Experience collaborating with developers, providing clean design specifications, and ensuring accurate implementation of designs.

• Excellent communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• A strong ownership mentality and proactive approach to problem-solving and project execution.

Preferred Skills:

• Familiarity with Webflow, Framer, or similar visual development platforms.

• Experience in the trading, FinTech, or financial services industries.

• Basic understanding of HTML/CSS for better collaboration with developers and understanding of web constraints.

• Experience in building or contributing to design systems from inception.

• Copywriting skills for crafting compelling web content.

• Animation and interaction design experience using tools like Jitter or LottieFiles.

• Knowledge of UX research methodologies, including user interviews and usability testing.

• Familiarity with analytics tools such as Microsoft Clarity, Google Analytics, or similar platforms for data-informed design decisions.

• Experience working within high-growth startup environments.

• Data-driven mindset with experience analyzing A/B test results to inform design iterations.

📝 Enhancement Note: The "Required Skills" section has been expanded to emphasize the performance and conversion aspects, reflecting the company's focus on a "B2C growth engine." Preferred skills highlight a strong preference for candidates with direct experience in the financial/trading sector and those comfortable with data-driven design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, specifically highlighting examples of high-converting landing pages and websites designed for performance marketing or lead generation.

• Showcase a minimum of 3-5 distinct projects that demonstrate your ability to improve user journeys, increase conversion rates, and achieve measurable outcomes.

• Include case studies that detail the problem, your design process, the tools used (e.g., Figma), the solutions implemented, and the resulting performance improvements (e.g., conversion rate lift, engagement increase).

• Projects should showcase expertise in UI/UX principles, mobile-first design, and the ability to translate brand strategy into effective web experiences.

Process Documentation:

• Demonstrate experience in establishing and evolving design systems, outlining the components, guidelines, and benefits of such a system.

• Provide examples of wireframing, prototyping, and user flow mapping processes used to conceptualize and refine web designs.

• Illustrate how you approach A/B testing from a design perspective, including the creation of variations and the process of collaborating with marketing on test execution and analysis.

• Show examples of design handoff documentation provided to developers, ensuring clarity and efficiency in implementation.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a direct impact on business metrics, particularly conversion rates. Applicants should prepare to articulate their design process with a strong emphasis on data, A/B testing, and collaboration within a growth-focused marketing context.

💵 Compensation & Benefits

Salary Range: $70,000 - $75,000 USD per year.

Benefits:

• Competitive salary within the specified range.

• Performance-driven culture with opportunities for growth and increased compensation based on impact.

• Fully remote work environment, offering flexibility and work-life balance.

• High ownership and visibility within a fast-moving executive and growth team.

• Opportunity to shape the design foundation of a scaling trading brand.

• Potential for involvement in building out design systems and processes from the ground up.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a fully remote, performance-driven environment. Focus is on output and impact rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range provided is $70,000-$75,000 USD annually. This is a mid-level range for a Web Designer with 3+ years of experience, particularly in a fully remote capacity. The benefits are described as performance-driven and opportunity-focused, aligning with a startup/growth-stage company culture, rather than a comprehensive traditional benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Futures Proprietary Trading) with a strong emphasis on B2C growth, education, and media. Tradeify operates at the intersection of elite performance, education, and digital media.

Company Size: The provided data does not specify company size, but the description implies a fast-growing, scaling startup environment. This suggests a dynamic, potentially lean team where individuals have significant impact.

Founded: Not specified, but the description indicates a "fast-growing" firm, implying it is likely established enough to have traction but still in a scaling phase.

Team Structure:

• The Web Designer will work closely with Product, Marketing, and Engineering teams, indicating a collaborative, cross-functional environment.

• Direct reporting to growth or marketing leadership is likely, given the role's focus on conversion and B2C growth.

Methodology:

• Data Analysis & Insights: The company operates a "performance-driven B2C growth engine" and emphasizes "growth experiments" and "measurable performance outcomes." This implies a strong reliance on data, analytics, and A/B testing to inform decisions.

• Workflow Planning & Optimization: The role involves optimizing user journeys and improving site speed, indicating a focus on efficient workflows and user-centric process improvements.

• Automation & Efficiency: While not explicitly stated for design, the overall company context suggests a drive for efficiency and scalability, which the design system will support.

Company Website: https://tradeify.co/

📝 Enhancement Note: The company culture is characterized by a strong performance orientation and a focus on growth through digital channels. The trading industry context means a professional, yet potentially fast-paced and results-oriented atmosphere. The absence of specific company size suggests a lean, agile structure where individual contributions are highly visible.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Web Designer with significant ownership. It's beyond an entry-level position, requiring 3+ years of experience and the ability to operate independently on design projects that directly impact business metrics. The "high ownership and visibility" and "opportunity to build the design foundation" suggest potential for growth into a lead design role or specialization within the growth/marketing team.

Reporting Structure: The Web Designer will collaborate closely with Product, Marketing, and Engineering. Direct reporting is likely to a Marketing Manager, Head of Growth, or a Product Lead, given the role's focus on conversion and user acquisition.

Operations Impact: The Web Designer's impact is directly tied to Tradeify's "B2C growth engine." Success will be measured by increased landing page conversion rates, improved user journeys, faster iteration cycles for growth experiments, and an elevated, cohesive brand perception across digital touchpoints. This role is critical for driving revenue and customer acquisition.

Growth Opportunities:

• Design Leadership: Potential to become the lead designer responsible for all web properties and the evolution of the design system.

• Specialization: Opportunity to deepen expertise in Conversion Rate Optimization (CRO) and performance marketing design within the FinTech/trading space.

• Cross-Functional Development: Gaining deeper insights into marketing strategy, product development, and engineering processes through close collaboration.

• Building from Scratch: The chance to establish and refine design processes and systems in a growing company offers significant professional development.

📝 Enhancement Note: This role offers a clear path for a designer who thrives on quantifiable results and wants to have a direct impact on business growth. The opportunity to build foundational design elements in a scaling company is a significant growth driver.

🌐 Work Environment

Office Type: Fully remote, allowing employees to work from any location. This fosters flexibility and autonomy.

Office Location(s): Not applicable due to the fully remote nature of the role.

Workspace Context:

• Collaborative Environment: Although remote, the role requires close collaboration with Product, Marketing, and Engineering teams, likely facilitated through digital communication tools (e.g., Slack, Zoom, project management software).

• Tools & Technology: Access to industry-standard design tools (Figma) and potentially other collaborative platforms will be available. The company is focused on a "performance-driven B2C growth engine," suggesting a tech-forward approach.

• Team Interaction: Opportunities for interaction will be through virtual meetings, collaborative design sessions, and project-based communication.

Work Schedule: The role is full-time, estimated at 40 hours per week. While remote, the "performance-driven culture" implies a focus on delivering results and meeting deadlines, with flexibility in managing one's own schedule as long as output is maintained.

📝 Enhancement Note: The fully remote aspect is a key differentiator. The "performance-driven culture" suggests that while flexible, the environment demands accountability and proactive engagement to ensure effective collaboration and achievement of goals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the emphasis on conversion-focused design.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, discussing specific projects, design decisions, processes used (especially with Figma and CRO), and measurable outcomes. Be prepared to articulate your approach to A/B testing and mobile-first design.

• Cross-Functional Interview: An interview with members of the Marketing and/or Product teams to assess collaboration style, understanding of growth marketing principles, and ability to work within a cross-functional environment.

• Technical/Design Challenge: Potentially a small design exercise or case study focused on a specific web design challenge relevant to Tradeify's business, evaluating problem-solving skills and design execution under time constraints.

• Final Interview: A discussion with senior leadership to assess cultural fit, ownership mentality, and strategic thinking regarding brand and growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your ability to design high-converting landing pages and optimize user experiences for performance.

• Quantify Impact: For each project, clearly articulate the problem, your role, your design process, and the quantifiable results achieved (e.g., % increase in conversion rate, reduction in bounce rate, increase in user engagement). Use data and metrics prominently.

• Showcase Process: Detail your process, from wireframing and prototyping to design handoff. Explain your use of Figma and how you integrate UX principles and CRO strategies.

• Highlight Collaboration: Be ready to discuss how you collaborated with marketing, product, and engineering teams, and how you managed feedback and iterations.

• Tailor to Tradeify: Research Tradeify's current website and marketing efforts. Be prepared to discuss potential areas for design improvement and how your skills align with their brand and goals.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the core problem and Tradeify's business context.

• Prioritize creating a clear, concise, and actionable design solution, demonstrating your problem-solving process.

• Be prepared to present your solution, justifying your design decisions with reference to UX principles, CRO best practices, and potential performance impact.

• Practice articulating your thought process clearly and concisely, as this is often more important than the final visual polish in a timed exercise.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and the ability to demonstrate quantifiable results. Candidates should be prepared to deep-dive into their projects and articulate their design decisions through the lens of business objectives and growth metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement for wireframing, mockups, prototyping, and design system development.

• Prototyping Tools: Experience with Figma's prototyping capabilities or similar tools for creating interactive user flows.

• Design System Tools: Experience in building, maintaining, or contributing to design systems.

Analytics & Reporting:

• Microsoft Clarity / Google Analytics: Familiarity with these or similar analytics platforms is preferred for understanding user behavior and informing design decisions.

• A/B Testing Tools: Experience working with variations generated for A/B testing platforms.

CRM & Automation:

Other Preferred Tools:

• Webflow / Framer: Experience with these no-code/low-code website builders is a plus.

• Jitter / LottieFiles: For animation and interaction design.

📝 Enhancement Note: Figma is the central tool mentioned, indicating its critical role. The preference for analytics and A/B testing tool familiarity highlights the data-driven nature of this role. Exposure to website builders like Webflow is also a significant advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results, particularly conversion rates and growth metrics. Designs are expected to contribute directly to business outcomes.

• Data-Informed: Decisions are guided by data, analytics, and the results of A/B testing, rather than solely subjective preferences.

• Collaboration & Ownership: High expectations for teamwork across Product, Marketing, and Engineering, coupled with a strong sense of individual responsibility for design outcomes.

• Brand Excellence: A commitment to building a "premium brand" in the trading space, ensuring visual consistency and a high-quality aesthetic across all digital touchpoints.

• Agility & Iteration: A fast-moving environment that values quick iteration cycles for growth experiments and continuous improvement.

Collaboration Style:

• Cross-functional Integration: The Web Designer will be a key collaborator, working closely with diverse teams to achieve shared growth objectives.

• Feedback Exchange: An environment where constructive feedback is exchanged to refine designs and improve performance.

• Knowledge Sharing: Encouragement of sharing insights from design, user behavior, and A/B testing results to benefit the wider team.

📝 Enhancement Note: The core values revolve around driving business results through data and design excellence. Candidates should demonstrate an understanding of how design contributes to revenue and growth, and how to collaborate effectively in a remote, fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also meet strict conversion rate and performance marketing goals.

• Rapid Iteration: Working in a "fast-moving" environment means adapting quickly to new growth experiments and design requests with tight turnaround times.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback within a fully remote team structure.

• Defining a New Brand Identity: Contributing to the establishment and evolution of a "premium brand" in a competitive industry requires strategic design thinking.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in conversion rate optimization techniques and their application in the FinTech/trading sector.

• Design System Development: Gain hands-on experience in building and scaling a comprehensive design system from the ground up.

• Growth Marketing Acumen: Develop a stronger understanding of growth marketing strategies, paid acquisition, and their relationship with web design.

• Industry Exposure: Gain valuable experience within the proprietary trading industry, a niche but dynamic financial sector.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role and the startup environment. Growth opportunities focus on specialized skill development and gaining strategic experience within a growing company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly increased conversion rates. What was your process, and what metrics did you track?" (Focus on quantifiable results and your CRO methodology.)

• "How do you approach balancing brand aesthetics with performance marketing goals? Can you give an example?" (Highlight your understanding of both visual design and business objectives.)

• "Walk us through your process for creating and maintaining a design system. What are the key components, and how does it benefit a team?" (Demonstrate your ability to create scalable and consistent design solutions.)

Company & Culture Questions:

• "What do you know about Tradeify and the futures trading industry? How do you see your design skills contributing to our brand and growth?" (Showcase your research and understanding of the company's context.)

• "Describe your experience working in a remote, fast-paced startup environment. How do you manage your time and stay productive?" (Address your work style and ability to thrive in such settings.)

Portfolio Presentation Strategy:

• Structured Narrative: For each project, clearly outline the problem, your role, the objectives, your design process (showcasing Figma, UX, CRO), the solution, and most importantly, the measurable results.

• Data Visualization: Use charts and graphs to visually represent performance improvements achieved through your designs.

• User-Centricity: Explain how user needs and behaviors informed your design decisions.

• Technical Feasibility: Briefly touch upon how your designs are technically feasible and how you ensure smooth handoffs to developers.

• Conciseness: Be prepared to present key projects efficiently, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should strongly focus on demonstrating a data-driven approach, a clear understanding of conversion optimization, and the ability to articulate quantifiable results from past projects. Preparing specific examples that align with Tradeify's industry and growth goals will be crucial.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of high-converting landing pages, A/B test variations, and projects where you directly impacted business metrics (e.g., conversion rates). Tailor your project descriptions to highlight your CRO and performance marketing experience.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of relevant web design experience, emphasizing proficiency in Figma, UX/UI principles, CRO, and any experience in FinTech, SaaS, or trading industries. Quantify achievements wherever possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your design process, problem-solving skills, collaboration methods, and the measurable impact of your work. Be ready to discuss how you would approach designing for Tradeify.

• Company Research: Thoroughly research Tradeify, its current website, marketing efforts, and the competitive landscape of the futures trading industry. Understand their "performance-driven B2C growth engine" and how design contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---