Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Robert Reiser & Company, Inc

Location: Canton, Massachusetts, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: March 17, 2026

Experience Level: 2-5 years

Remote Status: On-site Required

🚀 Role Summary

• This role is critical for developing and executing visual content strategies that enhance brand presence across digital and print platforms, directly supporting marketing and sales initiatives within the food equipment industry.

• The Graphic Designer will be instrumental in translating brand messaging into compelling visual assets, ensuring consistency and impact for trade shows, marketing collateral, and online channels.

• This position requires a blend of creative design, production proficiency, and an understanding of how visual elements drive engagement and brand awareness in a B2B manufacturing context.

• The role involves close collaboration with external design consultants, internal teams (sales, engineering, operations), and external partners (suppliers, printers, advertising agencies) to maintain a cohesive brand identity.

📝 Enhancement Note: While the role is for a Graphic Designer, the context of a B2B food equipment manufacturer suggests a need for operations-adjacent skills. The focus on print materials, tradeshows, and collateral implies a need for understanding production workflows, vendor management, and asset lifecycle management, which are key in operations. The "operations" category is inferred from the company's industry and the operational aspects of marketing material production.

📈 Primary Responsibilities

• Develop and execute visual content for a variety of marketing channels, including websites, social media, trade show materials, and print advertisements, ensuring alignment with brand guidelines.

• Collaborate closely with external design consultants to maintain a consistent brand message and visual identity across all creative outputs.

• Create and modify a wide range of marketing collateral and internal marketing materials, supporting sales enablement and brand awareness campaigns.

• Manage monthly advertising insertion orders and meticulously collect and process media invoices, ensuring timely payment and accurate record-keeping.

• Organize and maintain a comprehensive digital asset management (DAM) system for all design collateral, videos, and photography, ensuring easy accessibility and version control.

• Assist with photo and video shoots, including pre-production planning, on-site support, post-production editing, and final asset delivery.

• Develop, edit, and reorder promotional materials as needed, ensuring stock levels are maintained and materials are up-to-date with product information and branding.

• Support and manage strong, productive relationships with suppliers, printers, and advertising partners, negotiating terms and ensuring quality deliverables.

• Contribute to sales support efforts by creating visual assets that effectively communicate product value propositions and drive brand recognition.

• Assist with various internal events and initiatives by providing graphic design support, from concept to execution.

• Travel to trade shows and/or events as necessary to provide on-site design support and gather visual content.

📝 Enhancement Note: The responsibility for managing advertising insertion orders and media invoices, along with organizing design assets, points towards a need for project management and vendor management skills, which are core to operational efficiency within a marketing department.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality visual assets.

• Strong layout and design skills with a keen eye for typography, color theory, and visual hierarchy to ensure brand consistency.

• Experience in production and photography, including understanding of print production processes and basic photography techniques.

• Demonstrated ability to handle multiple design projects simultaneously, managing deadlines and prioritizing tasks effectively in a fast-paced environment.

• Proficient written communication skills for clear collaboration with internal teams and external partners.

• Strong creativity and problem-solving skills, with the ability to adapt to pressure and meet tight deadlines.

• Ability to build and maintain effective working relationships with cross-functional teams, including sales, engineering, and operations.

• Highly organized and a self-starter, possessing meticulous attention to detail and a commitment to follow-through on all tasks.

Preferred Skills:

• Experience with video production software such as Adobe Premiere Pro or Final Cut Pro for editing and post-production.

• Familiarity with digital marketing platforms and advertising best practices.

• Experience managing digital asset libraries or implementing Digital Asset Management (DAM) systems.

📝 Enhancement Note: The requirement for experience in the food processing/packaging equipment or manufacturing industries, combined with managing vendors (printers, advertisers) and organizing assets, suggests that candidates with experience in operations-adjacent roles within marketing or production would be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on B2B marketing collateral, print advertising, and digital assets (web banners, social media graphics).

• Demonstrations of ability to maintain brand consistency across diverse media, including examples of brand guideline application.

• Case studies or project examples that highlight the process of developing creative solutions from brief to final execution, especially for tradeshows or product launches.

• Evidence of experience with production workflows, including preparation of files for print and digital distribution, and an understanding of vendor requirements.

Process Documentation:

• Ability to document design processes, including workflow for asset creation, revision rounds, and final delivery.

• Experience with project management methodologies for tracking multiple design projects, managing timelines, and communicating progress to stakeholders.

• Familiarity with Digital Asset Management (DAM) principles for organizing and archiving creative assets.

📝 Enhancement Note: The emphasis on portfolio content related to production workflows, vendor interactions, and tangible marketing collateral suggests that candidates who can demonstrate operational rigor in their creative processes will be particularly attractive.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance (Medical, Dental, Vision)

• Paid Time Off (PTO), including vacation, sick leave, and holidays

• 401(k) Retirement Plan with Company Match

• Life Insurance and Disability Coverage

• Opportunities for Professional Development and Training

• Employee Assistance Program (EAP)

Working Hours:

• Standard full-time position, typically 40 hours per week.

• Expectation of on-site presence during core business hours.

• Occasional flexibility may be required to meet project deadlines or support events.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles in the Massachusetts area with 3-5 years of experience. Specific compensation will be determined by the company based on the candidate's qualifications and experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Equipment Manufacturing and Processing. Robert Reiser & Company, Inc. is a well-established leader in providing high-quality equipment, innovative engineering, and exceptional service to food manufacturers worldwide.

Company Size: The company description suggests a medium to large enterprise with a global presence and significant customer base, implying a structured yet collaborative environment.

Founded: 1959. With over 60 years of history, Reiser has a strong legacy of stability, expertise, and customer commitment.

Team Structure:

• The Graphic Designer will report to the VP of Marketing and work closely with an external design consultant.

• Collaboration will extend to the sales team, engineering department, operations personnel, suppliers, printers, and advertising partners.

Methodology:

• Commitment to customer-centricity and continuous improvement in product solutions and services.

• Emphasis on building strong supplier partnerships and fostering employee potential.

• A structured approach to sales and marketing, driven by customer needs and market demands.

Company Website: https://www.reiser.com/

📝 Enhancement Note: The company's long history and focus on customer-centricity suggest a culture that values reliability, expertise, and long-term relationships. The marketing department likely operates with a strategic, process-oriented approach to support the sales of complex equipment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 3-5 years of experience. It offers a blend of creative execution and operational support within the marketing function.

Reporting Structure: The Graphic Designer reports to the VP of Marketing, providing direct visibility to senior leadership. Collaboration with an external consultant and cross-functional teams is also a key aspect.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, sales enablement, and market communication efforts. High-quality visual assets are crucial for showcasing complex machinery and building trust with industrial clients, thereby supporting revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like video production, digital marketing design, or advanced print production techniques.

• Cross-Functional Exposure: Gain insights into sales processes, engineering capabilities, and broader marketing strategies within the food equipment industry.

• Project Leadership: Potential to lead design aspects of key marketing campaigns, product launches, or trade show initiatives as experience grows.

• Industry Knowledge: Develop specialized knowledge of the food processing and packaging equipment sector, enhancing professional value.

📝 Enhancement Note: Growth in this role is likely tied to demonstrating operational efficiency in design production, contributing strategically to marketing campaigns, and potentially taking on more complex project management responsibilities within the marketing department.

🌐 Work Environment

Office Type: This is an on-site position, requiring the Graphic Designer to work from the Canton, MA office. This setup facilitates in-person collaboration and access to company resources.

Office Location(s): 725 Dedham St, Canton, MA 02021. This location is accessible within the greater Boston area.

Workspace Context:

• The on-site requirement fosters direct collaboration with the marketing team, sales personnel, and potentially engineering or operations staff, enabling quicker feedback loops and a deeper understanding of products.

• Access to necessary design software and potentially photography/video equipment will be provided.

Work Schedule:

• Standard business hours, Monday through Friday, are expected.

• The role is full-time (40 hours/week).

• While primarily office-based, occasional travel for trade shows or events may be required, necessitating flexibility.

📝 Enhancement Note: The on-site nature of the role suggests a traditional office environment where face-to-face interaction is valued, which can be beneficial for understanding operational nuances and building strong internal relationships.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style.

• First Interview (Video/Phone): Discussion about background, skills, and initial fit with the role and company culture. May include questions about design process and past projects.

• Second Interview (On-site): In-person meeting with the VP of Marketing and potentially other team members. This stage may involve a portfolio review and discussion of specific case studies.

• Skills Assessment/Creative Challenge: Potentially a small design task or problem-solving exercise related to the company's marketing needs to evaluate practical application of skills.

• Final Interview: May involve meeting with additional stakeholders or a final discussion on terms and expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required (B2B, print, digital, brand consistency, production).

• Showcase Process: For each project, briefly explain the objective, your role, the creative process, software used, and the final outcome. Highlight any challenges overcome.

• Demonstrate B2B Relevance: Emphasize projects that show an understanding of B2B marketing principles and industrial products.

• Highlight Production Skills: Include examples that demonstrate your ability to prepare files for print and digital media, and mention any vendor interaction.

• Be Ready to Discuss: Prepare to speak confidently about your design choices, problem-solving approach, and how your work contributed to business objectives.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand consistency, and feasibility in your proposed solution.

• Be prepared to articulate your rationale and design decisions logically.

📝 Enhancement Note: The emphasis on an on-site interview and potential creative challenge suggests that the company values practical skills, direct collaboration, and the ability to integrate into their existing marketing workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, illustrations, and layout elements.
  • InDesign: For page layout and design of brochures, flyers, advertisements, and other print materials.

• Microsoft Office Suite:

  • Word: For creating text-heavy documents and internal communications.
  • Excel: For managing data related to advertising insertion orders, media invoices, and potentially project tracking.
  • PowerPoint: For creating presentations for internal meetings or sales enablement.

Analytics & Reporting:

• Basic understanding of web analytics (e.g., Google Analytics) to inform digital design choices, though direct analysis may not be the primary responsibility.

CRM & Automation:

• Familiarity with how marketing collateral is used within CRM systems or marketing automation platforms may be beneficial for understanding the broader impact of design work. (Specific tools not listed, but general awareness is valuable).

Video Production (Preferred):

• Adobe Premiere Pro: For video editing, assembly, and post-production.

• Final Cut Pro: Alternative professional video editing software.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is fundamental. The mention of Excel for invoice collection and potential for data interpretation suggests an operational mindset is desired, even within a creative role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value where every customer interaction is seen as an opportunity to strengthen relationships and ensure success. Designers are expected to create materials that clearly communicate value to clients.

• Excellence & Quality: Commitment to high-quality equipment and innovative engineering translates to a demand for high-quality visual output and meticulous attention to detail in design work.

• Teamwork & Collaboration: Encouraging fellow employees to reach their potential implies a supportive environment where collaboration across departments is valued and necessary for success.

• Integrity & Trust: As a long-standing supplier, Reiser likely values ethical practices and reliability, which should be reflected in all communications and business dealings.

• Efficiency & Continuous Improvement: While not explicitly stated for design, the company's vision implies a drive for better solutions, suggesting a culture that embraces process improvements and efficiency where applicable.

Collaboration Style:

• Cross-Functional Integration: The role requires working closely with sales, engineering, and operations, necessitating clear communication and the ability to translate technical information into visually accessible content.

• External Partnerships: Strong working relationships with external consultants, printers, and advertising partners are crucial for seamless execution of marketing campaigns.

• Feedback-Oriented: A willingness to receive and incorporate feedback from various stakeholders, including the VP of Marketing and external consultants, is essential.

📝 Enhancement Note: The company's values emphasize strong relationships and customer success. A designer who can translate technical information visually and collaborate effectively across diverse teams will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Maintaining a unique creative edge while adhering strictly to established brand guidelines and external consultant direction.

• Translating Technical Concepts: Effectively visualizing complex food processing and packaging equipment for a diverse audience, including non-technical buyers.

• Managing Multiple Projects and Deadlines: Juggling various design requests from different departments and external partners in a fast-paced B2B environment.

• Staying Current with Design Trends and Technology: Continuously learning new design software, techniques, and digital marketing trends relevant to the industry.

Learning & Development Opportunities:

• Industry-Specific Design: Gaining specialized knowledge in designing for the food equipment manufacturing sector.

• Advanced Software Skills: Opportunities to deepen expertise in Adobe Creative Suite, video editing, or potentially explore new design technologies.

• Marketing Strategy Exposure: Understanding how graphic design contributes to broader marketing objectives, sales enablement, and brand strategy.

• Vendor Management Experience: Developing skills in managing relationships and deliverables with printers, photographers, and advertising agencies.

📝 Enhancement Note: The challenges in this role are directly linked to operational efficiency in creative production and effective communication of complex products, offering clear pathways for skill development and career advancement within operations-focused marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing marketing collateral, from initial brief to final delivery." (Focus on workflow, revisions, approvals, and vendor interaction).

• "How do you ensure brand consistency across different media and projects, especially when working with external guidelines?" (Highlight your systematic approach and attention to detail).

• "Walk us through a project where you had to translate a complex technical product into an understandable visual asset. What was your approach and the outcome?" (Prepare a specific case study from your portfolio).

Company & Culture Questions:

• "What interests you about Robert Reiser & Company and the food equipment industry?" (Research the company's products, market position, and recent news).

• "How do you approach collaborating with external consultants or agencies?" (Emphasize communication, feedback integration, and partnership building).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the skills demonstrated (e.g., Print Design, Digital Assets, Brand Consistency).

• Narrative: For each selected project, tell a story: the challenge, your solution, your process, and the impact. Quantify results where possible.

• Technical Details: Be prepared to discuss the software used, production considerations (e.g., print specs, file types), and any vendor coordination involved.

• Relevance: Tailor your presentation to highlight projects most relevant to B2B industrial marketing and Reiser's product offerings.

📝 Enhancement Note: Preparing specific examples that showcase process management, vendor interaction, and the ability to translate technical information visually will be key to impressing the hiring team.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Paylocity platform.

• Portfolio Customization: Ensure your online portfolio or PDF submission prominently features work relevant to B2B industries, print production, and clear brand application. Highlight any experience with industrial products or manufacturing.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Adobe Creative Suite," "print materials," "digital media," "brand consistency," "production," and "vendor management." Quantify achievements where possible (e.g., "Managed design assets for 10+ trade shows annually").

• Interview Preparation: Practice articulating your design process, problem-solving skills, and ability to collaborate effectively. Be ready to present your portfolio and discuss specific projects in detail, focusing on the operational aspects of design execution.

• Company Research: Thoroughly research Robert Reiser & Company, Inc., its products, its market position, and its company vision. Understand the importance of visual communication in selling complex industrial equipment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.