Web & Brand Designer - Base44

📍 Job Overview

Job Title: Web & Brand Designer (Base44)

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology

Date Posted: March 31, 2026

Experience Level: 3+ Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual narrative and brand consistency across all digital touchpoints for the Base44 platform.

• Spearhead end-to-end design ownership for projects, encompassing brand identity, UX/UI, and digital asset creation.

• Translate complex product capabilities and AI-driven concepts into intuitive and compelling visual designs.

• Collaborate cross-functionally to develop innovative visual communication strategies that align with business and product goals.

📝 Enhancement Note: This role is situated within Base44, an acquired unit of Wix operating as a startup. This implies a fast-paced environment with a strong emphasis on innovation, user-driven growth, and the potential for significant impact in the AI-powered software creation space. The designer will be crucial in shaping the visual identity and user experience of a novel product.

📈 Primary Responsibilities

• Own the complete design lifecycle for assigned projects, from initial concept development to final asset delivery.

• Develop and maintain a strong, cohesive brand identity for Base44, ensuring consistency across all platforms and marketing materials.

• Design intuitive and engaging UX/UI for web applications, landing pages, and digital campaigns.

• Create a wide array of digital assets, including landing pages, campaign visuals, banners, email templates, and social media graphics.

• Conceptualize and execute creative solutions for various marketing initiatives, events, and product features.

• Collaborate closely with product managers, engineers, and marketing teams to understand project requirements, gather feedback, and align on visual strategy.

• Strategize and implement effective visual communication approaches to articulate product value propositions and drive user adoption.

• Stay abreast of design trends, AI tools, and emerging technologies to continuously enhance design quality and innovation.

• Develop storyboards for video content and design print materials as needed.

📝 Enhancement Note: The "full owner of your projects from A-Z" indicates a high degree of autonomy and responsibility. The diverse range of assets required (landing pages, campaigns, video storyboards, events, banners, emails, print) suggests a need for a versatile designer capable of adapting to various creative challenges and mediums.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Brand Identity & Visual Language: Proven ability to dissect a brand's DNA, understand target audiences, and create compelling visual identities and languages.

• Web Design & UX/UI: Expertise in designing user-centric web interfaces, landing pages, and digital assets.

• Design Software Proficiency: Advanced skills in Figma, Adobe Photoshop, and Adobe Illustrator.

• AI Design Tools: Experience with Midjourney and other AI-powered design tools for concept generation and asset creation.

• Creative Concept Development: Ability to generate innovative design concepts and communicate them effectively.

• Cross-functional Collaboration: Experience working collaboratively with product, engineering, and marketing teams.

• Visual Communication: Strong understanding of how to use visual elements to convey messages and achieve strategic goals.

Preferred Skills:

• Motion Design & Animation: Experience with Adobe After Effects for creating dynamic visual content and motion graphics.

• Product Curiosity: A genuine interest in understanding and visually showcasing product capabilities, particularly in the AI and software development space.

• Image-Making: Skills in creating original imagery and graphics that enhance brand storytelling.

📝 Enhancement Note: The explicit mention of Shenkar and Bezalel, renowned design institutions in Israel, suggests a high standard for design education and aesthetic sensibility. Proficiency in both industry-standard tools (Adobe Suite, Figma) and emerging AI tools (Midjourney) highlights a forward-thinking approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Project Showcase: A portfolio that clearly demonstrates end-to-end ownership of design projects, from initial concept to final execution.

• Brand Identity & Visual Language Examples: Specific examples showcasing the development and application of distinct brand identities and visual systems across various touchpoints.

• UX/UI Design Case Studies: Detailed case studies illustrating the design process for web interfaces, highlighting user-centered design principles and problem-solving.

• Digital Asset Creation: A diverse range of digital assets demonstrating proficiency in creating landing pages, campaign visuals, banners, and other marketing collateral.

• AI Tool Integration: Examples of how AI tools like Midjourney were used to enhance creativity, generate concepts, or produce unique visual assets.

Process Documentation:

• Design Process Workflow: Clarity on your personal design process, including how you approach creative briefs, concept development, iteration, and final delivery.

• Collaboration & Feedback Integration: Evidence of how you incorporate feedback from stakeholders and collaborate effectively within a team environment.

• Brand Guideline Adherence: Demonstration of your ability to understand and apply existing brand guidelines, or to develop new ones for a consistent brand experience.

📝 Enhancement Note: Given the role's emphasis on full project ownership and creative problem-solving, the portfolio should not only showcase visually appealing work but also articulate the strategic thinking, design process, and problem-solving approaches behind each project. Demonstrating how design decisions align with business objectives will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and attending industry conferences.

• Stock Options/Equity: Potential for equity as part of the Base44/Wix team.

• Modern Office Environment: Access to a collaborative and well-equipped workspace in Tel Aviv.

• Employee Assistance Program: Support services for personal and professional well-being.

• Wix Employee Perks: Access to various benefits and discounts offered by Wix.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week. While the role is on-site, there may be some flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary estimate is based on research for comparable roles in Tel Aviv, Israel, considering the specified experience level and the demand for specialized design skills including AI tools. Benefits are typical for tech companies in the region and align with Wix's known offerings. The "startup within Wix" context may also imply additional equity or performance-based bonuses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software Development, Artificial Intelligence (AI) Platforms. Base44 operates at the intersection of no-code/low-code development and AI, aiming to democratize software creation.

Company Size: Base44 is a newly acquired unit within Wix, operating akin to a startup. Wix itself is a large, established global company. This dual structure offers the agility and innovation of a startup with the stability and resources of a major corporation.

Founded: Base44 is a newer entity, recently acquired by Wix. Wix was founded in 2006. This history provides a foundation of established business practices and market presence.

Team Structure:

• As part of Base44, the designer will work within a lean, agile team environment, likely reporting to a Design Lead or Head of Product/Design.

• Cross-functional collaboration is central, involving close partnership with product managers, engineers, AI specialists, and marketing professionals.

Methodology:

• Data-Driven Design: Utilizing user data and analytics to inform design decisions and optimize user experience.

• Agile Development: Embracing iterative design and development cycles to respond quickly to market needs and user feedback.

• AI-Powered Innovation: Leveraging AI tools and capabilities not only in the product but potentially in the design process itself.

• User-Centric Approach: Prioritizing the needs and experiences of creators, entrepreneurs, and startups.

Company Website: https://www.wix.com/

📝 Enhancement Note: The "startup within Wix" model suggests a culture that values speed, experimentation, and direct impact. Employees can expect a dynamic environment where their contributions are highly visible and can influence the product's direction. The focus on AI and democratizing software creation points to a mission-driven team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring 3+ years of experience. It offers significant responsibility and ownership, moving beyond junior design tasks to strategic creative leadership within projects.

Reporting Structure: The designer will likely report to a senior design manager or product lead within the Base44 unit. They will also collaborate extensively with product managers and engineers.

Operations Impact: The designer's work will directly impact user acquisition, engagement, and retention for the Base44 platform. By creating compelling visuals and intuitive interfaces, they will be instrumental in communicating the value of the AI-powered software creation tool, thereby driving user-driven growth and product adoption.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design tools, motion graphics, or advanced UX/UI for complex platforms.

• Leadership: Potential to grow into a Senior Designer role, leading design initiatives, mentoring junior designers, and influencing the overall design strategy for Base44.

• Cross-functional Exposure: Gain deeper insights into product management, engineering, and AI development processes, broadening understanding of the software development lifecycle.

• Wix Ecosystem Integration: Opportunities to contribute to larger Wix initiatives or leverage resources and knowledge from the broader Wix design community.

📝 Enhancement Note: The acquisition by Wix provides a unique growth trajectory. While Base44 offers startup-like agility, the backing of Wix means access to established career development frameworks, potential for internal mobility, and broader industry reach. The role is ideal for a designer looking to make a significant mark on an innovative AI product.

🌐 Work Environment

Office Type: The role is on-site in Tel Aviv, indicating a physical office space designed to foster collaboration and innovation, typical of tech companies.

Office Location(s): Tel Aviv, Israel. This is a major tech hub, offering access to talent, networking opportunities, and a vibrant professional community.

Workspace Context:

• Collaborative Spaces: Expect an environment conducive to teamwork, with meeting rooms, brainstorming areas, and open-plan workspaces.

• State-of-the-Art Tools: Access to the necessary hardware and software, including high-performance workstations and licenses for Adobe Creative Suite, Figma, and AI design tools.

• Team Interaction: Frequent opportunities for informal and formal interactions with design, product, and engineering teams, facilitating rapid feedback loops and knowledge sharing.

Work Schedule: Primarily standard business hours (approx. 40 hours/week) to align with team collaboration, but the startup environment may encourage flexibility for project deadlines.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a commitment to in-person collaboration, which is often emphasized in startup environments for fostering rapid innovation and strong team cohesion. The workspace will likely be modern and equipped to support creative and technical workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Interview: A dedicated session to present your portfolio, discuss your design process, and explain the rationale behind your work. Expect questions about your experience with brand identity, UX/UI, and AI tools.

• Design Challenge/Case Study: You may be asked to complete a small design task or present a detailed case study on a past project, demonstrating your problem-solving skills, creative approach, and ability to deliver within constraints.

• Team/Manager Interview: Interviews with potential team members and the hiring manager to assess technical skills, collaboration style, and alignment with the Base44/Wix culture.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in brand identity, UX/UI, digital asset creation, and ideally, your experience with AI tools.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, your specific contributions, the challenges faced, and the measurable outcomes or impact.

• Highlight AI Integration: If possible, include a project where you effectively utilized AI design tools like Midjourney, explaining your workflow and the benefits gained.

• Showcase Brand Thinking: Emphasize projects where you developed or significantly contributed to a brand's visual identity and language.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency in Figma, Photoshop, Illustrator, and After Effects.

Challenge Preparation:

• Understand the Product: Research Base44 and Wix thoroughly. Understand their mission, target audience, and the value proposition of an AI-powered no-code platform.

• Practice Design Thinking: Be prepared to walk through your problem-solving methodology for a given design brief.

• Focus on Efficiency & Innovation: As Base44 operates like a startup, emphasize how your design solutions are efficient, scalable, and innovative.

• Communicate Clearly: Practice articulating your design rationale and technical choices concisely and persuasively.

📝 Enhancement Note: The emphasis on AI tools and the "startup within Wix" context means interviewers will likely be looking for candidates who are not only skilled designers but also adaptable, innovative, and understand how to leverage new technologies to drive product success and user-driven growth.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Expect to use it extensively for web and application interfaces.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital painting, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• AI Design Tools:

  • Midjourney: Expected for concept generation, mood boards, and creating unique visual assets.
  • Other AI Tools: Familiarity with emerging AI tools for design ideation, asset generation, or workflow automation will be advantageous.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core role, but awareness of how design assets integrate into marketing automation platforms or CRM systems could be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is fundamental. The explicit mention of Midjourney and "other AI tools" signifies a strong push towards integrating AI into the creative workflow, making candidates with experience in this area highly desirable.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A culture that encourages trying new approaches, especially with AI, and learning from both successes and failures.

• User-Centricity: A deep commitment to understanding and serving the needs of creators, entrepreneurs, and startups.

• Collaboration & Transparency: Open communication and teamwork across disciplines to achieve shared goals.

• Efficiency & Impact: A focus on delivering high-quality work quickly and ensuring that design efforts directly contribute to business objectives and user-driven growth.

• Ownership & Accountability: Empowering individuals to take full responsibility for their projects and outcomes.

Collaboration Style:

• Agile & Iterative: Frequent collaboration cycles with product and engineering teams, involving quick feedback loops and iterative design refinements.

• Cross-Functional Integration: Designers are integral members of product teams, working alongside developers and product managers from conception to launch.

• Constructive Feedback: An environment where feedback is shared openly and constructively to improve designs and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and new techniques, particularly around AI design tools.

📝 Enhancement Note: The culture is likely to be fast-paced, dynamic, and mission-driven, reflecting both the startup ethos of Base44 and Wix's broader commitment to empowering creators. Expect a team that values proactive problem-solving and a passion for building innovative products.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Brand: Establishing and evolving the visual identity for a new, AI-powered platform within a larger established company.

• Balancing Innovation and Consistency: Integrating cutting-edge AI design techniques while maintaining brand consistency and user experience standards.

• Rapid Iteration Cycles: Adapting to a fast-paced development environment that requires quick turnarounds on design assets and iterations.

• Communicating Complex Concepts: Visually representing the capabilities of an AI-driven no-code platform in an accessible and compelling way.

Learning & Development Opportunities:

• AI Design Exploration: Opportunity to become a pioneer in using AI tools for design, driving best practices and innovation within the company.

• Product Design Expertise: Deepen skills in UX/UI design for complex SaaS products, particularly in the AI and no-code space.

• Motion Graphics & Animation: Develop or enhance skills in After Effects, contributing to more dynamic and engaging user experiences and marketing materials.

• Cross-Disciplinary Learning: Gain exposure to AI development, product strategy, and user research methodologies.

📝 Enhancement Note: The challenges presented are opportunities for a designer to showcase adaptability, problem-solving skills, and a forward-thinking approach to design. The growth opportunities highlight the potential for significant professional development in a rapidly evolving technological landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you took full ownership from concept to completion. What were the key challenges and how did you overcome them?" (Focus on your end-to-end process, problem-solving, and ownership.)

• "How would you approach defining the brand identity for a new AI-powered platform aimed at empowering creators?" (Demonstrate your brand thinking, target audience analysis, and creative concept generation.)

• "Walk us through your process for designing a complex landing page or a key feature within a web application. How do you ensure user-centricity and business alignment?" (Highlight your UX/UI process, tool proficiency, and ability to integrate user needs with business goals.)

Company & Culture Questions:

• "What interests you about Base44 and its mission to redefine software creation with AI?" (Research Base44's mission and connect it to your passion for innovation.)

• "How do you approach collaboration with product managers and engineers?" (Emphasize your teamwork skills, communication style, and ability to integrate feedback.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a clear story for each project: Problem -> Solution -> Process -> Outcome.

• Quantify When Possible: Use metrics or user feedback to demonstrate the impact of your designs.

• Showcase Versatility: Highlight projects that demonstrate your range across brand identity, UX/UI, and various digital assets.

• Explain Your "Why": Be ready to articulate the rationale behind every design decision, linking it back to the project's objectives.

• Emphasize AI Integration: If you have relevant projects, clearly explain your workflow and the value added by using AI tools.

📝 Enhancement Note: Expect interviews to be highly collaborative and focused on practical application of design skills, problem-solving, and strategic thinking. Be prepared to discuss your process, demonstrate your technical proficiency, and articulate how your design work drives business value and user engagement.

📌 Application Steps

To apply for this Web & Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor Your Resume: Highlight experience relevant to brand identity, UX/UI design, digital asset creation, and proficiency with Figma, Adobe Creative Suite, and AI design tools. Use keywords from the job description.

• Curate Your Portfolio: Select your most impactful projects that showcase end-to-end ownership, brand development, and digital design skills. Ensure it's easily accessible (e.g., via a professional website or PDF).

• Prepare Your Narrative: Be ready to articulate your design process, problem-solving approach, and how your skills align with Base44's mission and Wix's culture during interviews. Practice presenting your portfolio projects clearly and concisely.

• Research Base44 & Wix: Understand their products, target audience, and the unique value proposition of Base44's AI-powered platform. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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