Web & App UX Designer

📍 Job Overview

Job Title: Web & App UX Designer

Company: Singtel Group (amaysim)

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: User Experience (UX) Design / Customer Experience (CX)

Date Posted: April 22, 2026

Experience Level: 7+ Years

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Spearhead the user experience (UX) design and continuous improvement of amaysim's digital platforms, including its website and mobile application.

• Drive customer-first experiences by mapping, analyzing, and optimizing key customer journeys across acquisition, onboarding, servicing, and retention phases.

• Translate UX concepts into tangible implementations by directly updating and enhancing live digital interfaces on web and app platforms.

• Collaborate closely with Product, Technology, CVM (Customer Value Management), Marketing, and CX teams to ensure seamless delivery of customer-centric digital releases and features.

• Define and uphold UX guidelines, patterns, and accessibility standards to ensure a consistent and high-quality user experience across all digital touchpoints.

📝 Enhancement Note: This role is positioned within the Marketing & CX team, indicating a strong focus on how UX directly contributes to business objectives, customer satisfaction, and digital growth. The emphasis on "hands-on" implementation and direct platform updates suggests a blended role that is both strategic and execution-oriented, requiring a candidate who can not only design but also contribute to the technical delivery of UX improvements.

📈 Primary Responsibilities

• Own the end-to-end UX build and experience for amaysim's website and mobile app, ensuring intuitive, consistent, and customer-centric design across all touchpoints.

• Develop wireframes, interactive prototypes, and high-fidelity UX solutions for both web and mobile applications, actively contributing to their implementation through direct platform updates.

• Map, analyze, and optimize critical customer journeys (e.g., acquisition, onboarding, servicing, retention) to enhance usability, boost conversion rates, and improve overall customer satisfaction.

• Work directly on amaysim's web and app platforms to support updates, implement improvements, and facilitate digital releases, leveraging familiarity with Flutter where applicable.

• Partner with Product, CVM, Marketing, and Technology teams to ensure the seamless digital delivery of new products and features, aligning UX outcomes with business priorities.

• Establish and maintain UX development principles, design patterns, and accessibility standards across web and app platforms to guarantee consistency and quality.

• Collaborate with analytics and marketing teams to support A/B testing, experimentation, and continuous improvement initiatives across digital journeys.

• Engage daily with Product, Technology, CVM, and Coordinated Marketing teams to ensure alignment of UX efforts with business objectives and delivery timelines.

• Manage and collaborate with digital agencies and external partners, providing UX insights and ensuring adherence to amaysim's design standards.

📝 Enhancement Note: The responsibilities highlight a requirement for a UX Designer who is not merely a conceptualizer but also an executor, capable of diving into platform updates. The mention of "hands-on updating and advancing digital platforms" and "Flutter experience is desirable" points towards a need for practical implementation skills within the framework of their digital product development.

🎓 Skills & Qualifications

Education: While specific educational qualifications are not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: A minimum of 7+ years of dedicated experience in UX development, with a proven track record across both web and mobile application environments.

Required Skills:

• Extensive experience in UX development for web and mobile applications.

• A strong portfolio showcasing customer-centered design outcomes and successful UX implementations.

• Proven ability to perform hands-on updates and enhancements to live digital platforms.

• Proficiency in journey mapping, usability testing, and customer journey optimization.

• Demonstrated ability to collaborate effectively with cross-functional teams (Product, Technology, Marketing, CVM, CX).

• Comfort and skill in using data, insights, and A/B testing to inform UX decisions and drive improvements.

• Adaptability, a strong delivery focus, and comfort working in fast-paced, agile environments.

• Commitment to core company values: empathy, simplicity, agility, and reliability.

Preferred Skills:

• Familiarity with Flutter, given its use in the company's shared web and app architecture.

• Experience working with shared web and app platforms.

• Strong understanding of accessibility standards and best practices.

• Experience in defining and maintaining UX development principles and design patterns.

📝 Enhancement Note: The requirement for "7+ years of experience" and a "strong portfolio demonstrating customer-centered design outcomes" indicates this is a senior-level role. The emphasis on "proven ability to get hands-on updating and advancing digital platforms, not just developing concepts" is a critical differentiator, signaling a need for practical implementation skills beyond traditional UX design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 7+ years of UX development experience across both web and mobile platforms.

• Demonstrations of customer-centered design processes and outcomes, highlighting how user needs were identified and met.

• Case studies detailing the optimization of specific customer journeys (e.g., acquisition, onboarding, servicing, retention), with clear articulation of the problem, solution, and impact.

• Examples of hands-on contributions to platform updates and live digital experience improvements, not just conceptual designs.

• Evidence of wireframing, prototyping (both low and high-fidelity), and the final implemented UX solutions.

Process Documentation:

• Showcase methodologies used for journey mapping, including the tools and techniques employed to analyze and optimize user flows.

• Detail experience with usability testing methodologies, including test planning, execution, analysis, and iteration based on findings.

• Provide examples of how data, insights, and A/B testing were leveraged to inform UX decisions and drive measurable improvements in digital performance.

• Illustrate collaboration processes with cross-functional teams (Product, Technology, Marketing, CVM) for feature delivery and platform updates.

• If applicable, include examples of contributions to or development of UX guidelines and accessibility standards.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating customer-centered design outcomes" and "proven ability to get hands-on updating and advancing digital platforms" means candidates should curate their portfolio to highlight not just aesthetic design but also the tangible impact of their UX work on user behavior and business metrics, with specific examples of direct contributions to live platforms.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer with 7+ years of experience in Sydney, Australia, we estimate a competitive annual salary range of AUD $120,000 - $170,000. This range accounts for the seniority of the role, the specialized skills required (including Flutter preference), and the cost of living in Sydney.

Benefits:

• Competitive remuneration package.

• Colleague discounts, including $80 monthly credit, 25% off Optus products, and various retail partner discounts.

• Flexible working arrangements: Hybrid model with 3 days in the office and 2 days remote.

• Vibrant and collaborative office campus with amenities such as cafes, convenience store, chill-out zones, GP, post office, gym, and on-site childcare.

• Competitive leave policies, including additional 'Connected' days for personal development or well-being.

• Paid Parental Leave of up to 16 weeks for growing families.

• Professional development opportunities through Optus U's industry-focused micro-credentials.

• Access to colleague-led networks and diversity initiatives (Culture Connect, Elevate Women, Disability Network, Express Yourself).

• Comprehensive well-being support, including free 24/7 access to counselling and support services (in-person, phone, SMS, video).

Working Hours: The standard working hours are typically 40 hours per week. The hybrid work arrangement offers flexibility, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on typical senior UX designer compensation in major Australian cities, considering the specific requirements and the employer's industry. The benefits package is extensive, reflecting the company's commitment to employee well-being, professional growth, and work-life balance, which are attractive to operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications / Digital Services. amaysim operates within the dynamic telecommunications sector, focusing on providing mobile and internet services, often with a strong emphasis on digital-first customer engagement and value-driven offerings.

Company Size: Singtel Group is a large multinational telecommunications conglomerate. amaysim, as a brand within the group, likely operates with a degree of autonomy, fostering a culture that blends the agility of a digital service provider with the resources of a larger organization.

Founded: amaysim was founded in 2010. This relatively recent founding, compared to traditional telcos, suggests a culture that is more modern, digitally-oriented, and customer-centric.

Team Structure:

• The Web & App UX Designer sits within the Marketing & CX team, indicating a primary reporting line and close collaboration within this department.

• This team likely comprises specialists in marketing, customer experience, customer value management (CVM), and potentially digital analytics.

Methodology:

• Data-Driven Decisions: Emphasis on using analytics, A/B testing, and user insights to inform UX strategies and improvements.

• Agile Development: The mention of "fast-paced environments" and collaboration with Technology implies an agile or iterative approach to product development and feature releases.

• Customer-Centricity: Core to the company's values ("Big Love," "empathy"), ensuring that all digital experiences are designed with the customer at the forefront.

• Continuous Improvement: The role is responsible for "continuously refining" experiences, indicating a commitment to ongoing optimization rather than one-off projects.

Company Website: https://groupcareers.singtel.com/ (for Singtel Group careers, direct amaysim link not provided but implied through the role description)

📝 Enhancement Note: The company's stated values ("empathy," "simplicity," "agility," "reliability") and the "Big Love" philosophy for both customers and people suggest a culture that is supportive, user-focused, and efficient. The hybrid work model and extensive on-site facilities at the broader Optus/Singtel campus point to a well-resourced and employee-centric environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, requiring 7+ years of experience. It represents a significant level of expertise in UX design, with a focus on strategic contribution, complex problem-solving, and hands-on implementation. The role is responsible for owning key aspects of the digital user experience and driving tangible improvements.

Reporting Structure: The role reports into the Marketing & CX team and will work closely with Product and Technology departments. This structure allows for alignment with marketing strategies and CX goals, while also ensuring close collaboration with the teams responsible for platform development and delivery.

Operations Impact: The UX Designer's impact is directly tied to the success of amaysim's digital platforms. By optimizing user journeys, improving usability, and ensuring intuitive experiences, this role directly influences customer acquisition, conversion rates, customer satisfaction, retention, and ultimately, digital revenue and business growth. The ability to "get hands-on updating and advancing digital platforms" amplifies this impact by enabling faster iteration and deployment of improvements.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like Flutter development for UX, advanced journey mapping, or complex A/B testing strategies.

• Leadership: Progress into a Lead UX Designer or UX Manager role, overseeing a team, setting UX vision, and managing larger projects.

• Cross-Functional Expertise: Develop a stronger understanding of Product Management, Marketing Strategy, or Technology implementation through close collaboration.

• Strategic Influence: Gain opportunities to influence broader digital strategy and product roadmaps based on user insights and UX best practices.

• Professional Development: Leverage Optus U's micro-credentials and other learning resources for continuous skill enhancement.

📝 Enhancement Note: The role is positioned as a senior contributor with significant ownership. Growth opportunities are likely to involve increasing strategic influence, team leadership, or specialization in advanced UX practices, particularly those related to rapid digital platform development. The hybrid model also offers flexibility that can support work-life balance while pursuing career growth.

🌐 Work Environment

Office Type: The description mentions a "vibrant and collaborative office campus" with extensive on-site facilities, suggesting a modern, well-equipped corporate environment. This is likely part of the broader Singtel/Optus campus.

Office Location(s): Sydney, New South Wales, Australia. The specific office location within Sydney is not detailed but is implied to be a significant corporate campus.

Workspace Context:

• Collaborative Environment: The role requires daily collaboration with Product, Technology, CVM, and Marketing teams, indicating an open and interactive workspace designed for team-based work.

• Tools and Technology: Access to standard design software, collaboration tools, and likely the technical infrastructure required for web and app development, including familiarity with platforms built on Flutter.

• On-site Amenities: The campus offers cafes, convenience store, chill-out zones, GP, post office, gym, and on-site childcare, creating a rich ecosystem for employees to work and manage personal needs efficiently.

Work Schedule: The standard work week is likely 40 hours. The hybrid arrangement (3 days in office, 2 days remote) offers flexibility, allowing professionals to structure their week for optimal productivity, balancing focused individual work with collaborative team sessions.

📝 Enhancement Note: The description of the office campus suggests a work environment that prioritizes employee well-being and productivity through comprehensive amenities and a collaborative setup. The hybrid model specifically caters to the modern workforce's desire for flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: A key stage will involve presenting your portfolio, showcasing relevant UX projects, design process, and impact. Be prepared to discuss your contributions, design rationale, and the outcomes achieved.

• Technical/Skills Assessment: This may include scenario-based questions, design challenges, or discussions about specific UX methodologies (e.g., journey mapping, usability testing, A/B testing, accessibility). Familiarity with Flutter may be assessed here.

• Cross-functional Interviews: You will likely meet with members of the Product, Technology, and Marketing/CX teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that best demonstrate your experience in web and mobile UX, customer journey optimization, and hands-on implementation.

• Highlight Process: For each project, clearly articulate the problem statement, your role, your design process (research, ideation, prototyping, testing), the tools used, and the specific solutions you developed.

• Quantify Impact: Whenever possible, present data and metrics (e.g., conversion rate increases, usability improvements, customer satisfaction scores) to demonstrate the tangible business value and ROI of your UX work.

• Showcase Hands-on Contribution: Include examples where you directly updated or improved live digital platforms, showcasing your ability to execute beyond conceptual design.

• Address Flutter: If you have Flutter experience, highlight projects where you utilized it or demonstrate how your existing skills would translate to Flutter development for UX.

• Tell a Story: Structure your presentations to tell a compelling narrative about how you solved user problems and achieved business objectives.

Challenge Preparation:

• UX Case Study: Be prepared for a design challenge that may involve analyzing a specific customer journey, identifying pain points, and proposing UX solutions. Practice structuring your response with a clear problem definition, proposed solutions, rationale, and how you'd measure success.

• Platform Updates: Consider how you would approach updating an existing interface or adding a new feature, demonstrating your understanding of implementation considerations.

• Stakeholder Communication: Practice articulating your UX decisions and rationale clearly and concisely, as if presenting to product managers, engineers, or marketing stakeholders.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating customer-centered design outcomes" and "proven ability to get hands-on updating and advancing digital platforms" means candidates should prepare to not only showcase their design thinking but also their practical execution skills and the measurable impact of their work. The Flutter preference is a significant element to address.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, prototyping, and high-fidelity design).

• Journey Mapping & Analysis: Miro, Mural, Lucidchart, or specialized journey mapping software.

• Usability Testing Platforms: UserTesting.com, Lookback, Maze, or in-house testing tools.

• Web & App Development Framework: Flutter (highly desirable), potentially other mobile development frameworks (iOS/Android native) or web technologies (HTML, CSS, JavaScript) depending on the depth of "hands-on" contribution.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• App Analytics: Firebase Analytics, Mixpanel, Amplitude.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize (if still supported).

• Data Visualization: Tableau, Power BI, Google Data Studio (for presenting insights from analytics).

CRM & Automation: While not explicitly mentioned for UX, understanding CRM principles (e.g., Salesforce, HubSpot) is beneficial for context around customer data and journeys. Automation tools might be relevant for workflow optimization, though less directly for UX design.

📝 Enhancement Note: The explicit mention of "Flutter experience is desirable" is a key technical requirement. Candidates should be prepared to discuss their familiarity with Flutter or demonstrate how their existing design and implementation skills translate to this framework, especially concerning its use in shared web and app architectures.

👥 Team Culture & Values

Operations Values:

• Empathy: A core value, applied to both customers and colleagues, fostering understanding and user-centricity in design and collaboration.

• Simplicity: Striving for straightforward, intuitive user experiences and efficient processes.

• Agility: Being adaptable, responsive, and efficient in a fast-paced digital environment, embracing iterative development.

• Reliability: Ensuring that digital platforms and customer experiences are consistently dependable and high-quality.

Collaboration Style:

• Cross-functional Integration: Daily collaboration with Product, Technology, CVM, and Marketing teams to ensure holistic digital strategy and execution.

• Data-Informed Design: A culture that values evidence-based decision-making, using analytics and testing to validate UX choices.

• Iterative and Experimental: Openness to A/B testing and continuous refinement of digital interfaces based on performance data and user feedback.

• Customer-Centric Communication: Ensuring that user needs and perspectives are central to discussions and decision-making processes across all teams.

📝 Enhancement Note: The company's values of empathy, simplicity, agility, and reliability are central to its culture and should be reflected in how a candidate approaches their work and interactions. Demonstrating alignment with these values will be crucial during the interview process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX Craft with Execution: The primary challenge involves not only designing exceptional user experiences but also having the practical skills and willingness to implement and update them directly within live platforms, especially with a Flutter-centric architecture.

• Rapid Iteration in a Fast-Paced Environment: Keeping pace with business demands and technological advancements requires efficient workflows and the ability to quickly adapt designs and implementations.

• Integrating Diverse Stakeholder Needs: Aligning the UX vision with the priorities and constraints of Product, Technology, Marketing, and CVM teams can be complex.

• Maintaining Consistency Across Platforms: Ensuring a unified and high-quality user experience across both web and mobile applications, especially with a shared architecture, requires diligent oversight.

Learning & Development Opportunities:

• Deepen Flutter Expertise: Gain hands-on experience and potentially formal training in Flutter for UX implementation.

• Advanced CX Strategy: Develop skills in broader customer experience strategy and its integration with digital product development.

• Data Analytics & Experimentation: Enhance capabilities in leveraging analytics and A/B testing for deeper user insights and optimization.

• Leadership Development: Opportunities to mentor junior designers or take on more strategic project leadership roles.

• Continuous Learning: Access to Optus U's micro-credentials and other professional development resources.

📝 Enhancement Note: The core challenge lies in the hybrid nature of the role – requiring both strategic UX thinking and hands-on technical implementation, particularly within a Flutter environment. Candidates should be prepared to discuss how they balance these demands and how they approach learning new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer journey you mapped and optimized. What were the key insights, and what was the impact on business metrics?" (Focus on your process, data use, and quantifiable results.)

• "How do you balance the need for detailed UX design with the requirement for rapid implementation and platform updates? Can you provide an example?" (Highlight your hands-on capabilities and efficiency.)

• "Given amaysim's values of empathy, simplicity, agility, and reliability, how would you approach designing a new feature for our mobile app?" (Showcase alignment with company values and your design philosophy.)

Company & Culture Questions:

• "What do you know about amaysim and the telecommunications industry? How do you see UX contributing to our success in this market?" (Research amaysim's offerings and competitive landscape.)

• "Our team values 'Big Love' and empathy. How do you embody these values in your work and collaboration with colleagues?" (Provide specific examples of your empathetic approach.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of amaysim's digital presence and your understanding of their customer. Then, present 2-3 key projects that directly align with the job description's requirements (web/app UX, journey optimization, hands-on implementation, Flutter if applicable).

• Quantify Everything: For each project, clearly state the problem, your role, your process, the solutions, and crucially, the measurable outcomes (e.g., % increase in conversion, % decrease in support queries, improvement in task completion rates). Use visuals effectively but keep them clean and focused on the UX.

• Highlight Hands-on Skills: Explicitly point out where you directly contributed to platform updates or implementation. If you have Flutter experience, showcase it prominently. If not, explain how your current skills translate and your eagerness to learn.

• Be Ready for Deep Dives: Anticipate questions about your design choices, trade-offs made, how you handled feedback, and challenges faced. Be prepared to discuss the "why" behind your decisions.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their UX design prowess but also their practical implementation skills, especially concerning Flutter, and their ability to translate business objectives into user-centric digital solutions within a fast-paced, collaborative environment.

📌 Application Steps

To apply for this Web & App UX Designer position:

• Submit your application through the provided link on the Singtel Group careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in both web and mobile UX design, customer journey optimization, and specifically, any hands-on platform implementation or Flutter experience. Select projects that demonstrate impact on key business metrics like conversion, retention, and customer satisfaction.

• Resume Optimization: Ensure your resume clearly articulates your 7+ years of experience, your proficiency with UX design tools, and your ability to collaborate cross-functionally. Use keywords from the job description such as "UX Design," "Customer Experience," "Journey Mapping," "Usability Testing," "Flutter," and "A/B Testing."

• Interview Preparation: Practice presenting your portfolio, focusing on your process, your role in hands-on implementation, and quantifiable results. Prepare to discuss your understanding of amaysim's values and how you would contribute to their customer-centric approach.

• Company Research: Familiarize yourself with amaysim's current digital offerings (website and app), their target audience, and their position in the telecommunications market. Understand the Singtel Group's broader mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary estimates and specific tool requirements, should be verified directly with the hiring organization before making application decisions.