Senior Digital Product Designer - Native Apps

📍 Job Overview

Job Title: Senior Digital Product Designer - Native Apps

Company: Charlotte Tilbury

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Digital Product Design / UX/UI Design

Date Posted: 2026-05-11

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of holistic digital experiences and aesthetics for native mobile applications (iOS and Android) by applying a service design mindset to ensure cohesive user journeys across platforms.

• Collaborate cross-functionally with Technology, Product, Digital Design, Content, and CRM teams to translate brand vision into intuitive and engaging user interfaces and experiences.

• Conduct comprehensive user research, prototyping, visualization, and testing to define and solve user problems, ensuring human-centered design principles are at the forefront of all product development.

• Validate design concepts and product performance through A/B testing and detailed analysis of user behavior and key performance indicators (KPIs) to inform iterative improvements.

• Leverage advanced AI tools for rapid idea exploration, asset generation, and copy creation, enhancing design efficiency and scalability.

📝 Enhancement Note: This role is positioned as a Senior Digital Product Designer with a strong emphasis on native app design (iOS and Android). The "Senior" title, coupled with the requirement for professional experience at this level and the involvement in defining work plans and shaping future strategies, indicates a significant level of autonomy and influence. The explicit mention of a "service design mindset" and thinking about "experiences as systems rather than in silo" suggests a need for candidates who can operate strategically, understanding the broader customer journey beyond just the app interface.

📈 Primary Responsibilities

• Design and develop intuitive, user-centered interfaces and experiences for Charlotte Tilbury's native iOS and Android applications, ensuring brand consistency and aesthetic appeal.

• Create detailed user experience maps, user flows, and rapid prototypes to effectively communicate design concepts and validate them with stakeholders and end-users.

• Translate complex design principles, directions, and specifications into clear, actionable documentation for engineering teams to ensure high-fidelity implementation.

• Plan and execute qualitative and quantitative user research, including insight synthesis, to deeply understand customer needs and inform design decisions.

• Present design concepts, user research findings, and product performance analysis to stakeholders regularly, employing strong storytelling skills to gain buy-in throughout the product lifecycle.

• Collaborate effectively with cross-functional teams including engineering, product management, marketing, and content to ensure seamless integration of design into the overall product strategy.

• Optimize digital assets for various platforms and file formats (e.g., HEIC/HEIF for iOS, WebP for Android), considering file size constraints and color profiles for high dynamic displays.

• Stay abreast of the latest industry trends, emerging technologies, and competitor innovations to continuously identify opportunities for enhancing the customer experience across all digital touchpoints.

• Contribute to the definition of product strategies, ensuring alignment with the company's strategic pillars and cohesive integration with other customer touchpoints.

• Assist the Director of Customer Experience in shaping the future product roadmap and work plan, prioritizing customer needs and business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution, strategic thinking, and analytical rigor. The emphasis on "holistic digital experiences," "service design mindset," and "systems thinking" suggests the need for a candidate who can connect app design to broader customer journeys and business goals. The requirement to document design decisions "in detail" for engineers and stakeholders points to strong communication and documentation skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Digital Media, or a related field, or equivalent practical experience, is highly recommended for a Senior-level role.

Experience: Proven professional experience of 5-10 years in digital product design, with a significant focus on UX/UI for native iOS and Android mobile platforms.

Required Skills:

• Extensive knowledge in digital and creative design principles, with a strong portfolio showcasing end-to-end customer journeys and design thinking.

• Proficiency in creating user experience maps, flows, and rapid prototypes for design validation.

• Ability to communicate and document design principles, directions, and specifications in detail for engineering teams.

• Experience in validating design ideas and product performance through split A/B tests and product performance analysis.

• Strong presentation and storytelling skills to effectively communicate and gain buy-in from stakeholders throughout the product lifecycle.

• Proven ability to collaborate and communicate professionally with diverse cross-functional teams.

• Demonstrated ability to leverage AI tools (e.g., ChatGPT, Copilot) for creative exploration and asset/copy generation.

• In-depth knowledge of Apple's Human Interface Guidelines and Google's Material Design Guidelines.

• Comprehensive understanding of accessibility standards, including WCAG specifications, VoiceOver, TalkBack, and Dynamic Type.

• Experience planning and conducting qualitative and quantitative user research and synthesizing insights to inform design.

Preferred Skills:

• Experience working on visual design-led projects.

• Knowledge of optimizing assets for delivery across various file formats and color profiles.

• Experience working with Content Management Systems (CMS) for content/asset updates.

• Familiarity with information design/architecture and user psychology principles.

• Experience working side-by-side with engineers to ensure design implementation meets high criteria.

📝 Enhancement Note: The experience level is inferred from the "Senior" title and the breadth of responsibilities, including strategic input and collaboration with senior leadership. The skills list is directly extracted and augmented with industry-standard expectations for a Senior Product Designer. The emphasis on AI tools is a notable requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong work portfolio is mandatory, demonstrating tangible impact and design thinking.

• Showcase end-to-end customer journeys and clearly articulate the rationale behind design decisions.

• Include examples of strong UX copy and how it enhances user experience.

• Highlight the impact of your work on key metrics and business objectives.

Process Documentation:

• Document detailed design principles, directions, and specifications for engineering teams.

• Clearly articulate the process for user research, insight synthesis, and how these inform design decisions.

• Showcase the methodology used for validating design concepts through prototyping, A/B testing, and performance analysis.

• Provide examples of how you collaborate with engineers to ensure design implementation accuracy.

📝 Enhancement Note: The portfolio requirements are directly derived from the job description's emphasis on showcasing impact, design thinking, and rationale. The emphasis on detailed documentation and validation processes is crucial for a senior role.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, London location, and the specific industry (beauty/e-commerce), a competitive salary range for a Senior Digital Product Designer is estimated to be between £65,000 and £90,000 per annum. This estimate is derived from industry benchmarks for similar roles in London, considering the company's market position and the specialist skills required.

Benefits:

• 25 days of holiday plus bank holidays.

• An additional day off to celebrate your birthday.

• Inclusive parental leave policy for all parents and carers.

• Pension scheme for financial security and planning.

• Life assurance coverage.

• Medicash health benefits.

• Employee Assistance Programs (EAP) for well-being support.

• Regular social connect events with colleagues.

• Dog-friendly office days and spaces.

• Generous product discount and gifting opportunities.

Working Hours: The role is full-time, with an estimated 40 hours per week. The company operates a hybrid model, offering flexibility in how and where work is performed.

📝 Enhancement Note: Salary range is an estimation based on London market rates for senior design roles in tech-forward consumer brands. The benefits are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Beauty & E-commerce. Charlotte Tilbury Beauty is a rapidly scaling global brand, known for its innovative product launches, digital-first approach, and strong brand identity. The company operates in a dynamic and competitive market, requiring agility and a forward-thinking mindset.

Company Size: Over 2,300 employees globally, indicating a substantial, well-established, yet still growing organization. This size suggests a blend of established processes and a culture that can still foster agility and innovation.

Founded: 2013. This relatively recent founding means the company has a modern operational structure and is likely to be digitally native in its approach, with a culture that embraces new technologies and disruptive thinking.

Team Structure:

• The Senior Digital Product Designer will be part of the Digital Product Design (DPD) team and collaborate closely with the "App Squad" and other departments like Tech, Product, Digital Design, Content, and CRM.

• This structure implies a matrixed environment where designers work on specific product areas or features, collaborating with dedicated engineering and product counterparts.

Methodology:

• A strong emphasis on human-centered design, driven by user research, prototyping, and testing.

• Data-driven decision-making, utilizing A/B testing and product performance analysis to validate and refine designs.

• Agile development methodologies are likely employed, given the rapid scaling and tech-focused environment.

• Integration of AI tools into the design workflow for efficiency and exploration.

Company Website: https://www.charlottetilbury.com/

📝 Enhancement Note: The company context is derived from the provided description, highlighting its growth, culture, and operational approach. The emphasis on digital innovation and customer experience is crucial for understanding the environment the designer will work in.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Digital Product Designer role, indicating a position of significant responsibility and expertise. The individual is expected to operate with a high degree of autonomy, contribute to strategic planning, and mentor junior team members implicitly through their work and approach. The role involves end-to-end product design, from problem definition to validation and implementation oversight.

Reporting Structure: The role reports to the Director of Customer Experience and will work closely with various teams, including the DPD team and App Squads. This structure suggests a direct line of sight to customer experience strategy and product development leadership.

Operations Impact: The designer will have a direct impact on the customer experience of Charlotte Tilbury's native mobile applications, which are critical touchpoints for customer engagement, sales, and brand loyalty. By shaping these digital experiences, the role significantly influences customer acquisition, retention, and overall brand perception, thereby contributing to revenue growth and market leadership.

Growth Opportunities:

• Skill Advancement: Deepen expertise in native app design, service design, and AI-assisted design workflows. Opportunities to lead design initiatives for new features or product areas.

• Leadership Potential: Progress to a Lead Product Designer or Design Manager role, overseeing a team and contributing more significantly to design strategy and team development.

• Cross-Functional Expertise: Gain broader experience in product management, CRM strategies, and digital marketing through close collaboration with these departments.

• Industry Influence: Contribute to shaping innovative digital experiences in the competitive beauty e-commerce sector.

📝 Enhancement Note: Career growth pathways are inferred from the "Senior" designation and the typical progression within design and product teams in growing tech-enabled companies. The focus on impact links the design role directly to business outcomes.

🌐 Work Environment

Office Type: Hybrid model, with the primary location being London. This implies a flexible work arrangement where employees can split their time between working remotely and in the office.

Office Location(s): London, England, United Kingdom. Specific office details or amenities for dog-friendly days are mentioned, suggesting a modern, amenity-rich workspace designed for collaboration and employee well-being.

Workspace Context:

• Collaborative Environment: The hybrid model encourages a blend of focused remote work and collaborative in-office sessions with teams like the DPD team and App Squads.

• Operations Tools & Technology: Access to industry-standard design tools (Figma), project management software (JIRA), and communication platforms (Teams/Outlook), along with advanced AI tools.

• Team Interaction: Opportunities for regular interaction with product managers, engineers, content creators, and CRM specialists, fostering a cross-functional and integrated design process.

Work Schedule: Full-time (approximately 40 hours per week) with flexibility inherent in the hybrid model, allowing for better work-life integration.

📝 Enhancement Note: The work environment details are synthesized from the job description's mention of a hybrid model, office location, and the collaborative nature of the teams involved. The inclusion of dog-friendly days adds a specific cultural touchpoint.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience and design capabilities.

• Portfolio Presentation: A dedicated session where the candidate presents their work, focusing on design thinking, problem-solving, impact, and rationale behind key projects. Expect to discuss end-to-end customer journeys and UX copy.

• Skills Assessment: Potential for a design challenge or case study, focusing on a specific problem related to native app design, accessibility, or AI integration. This will assess design process, problem-solving skills, and strategic thinking.

• Cross-functional Interviews: Meetings with members of the DPD team, App Squad, Product, and potentially Marketing/CRM to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with senior leadership (e.g., Director of Customer Experience) to assess strategic alignment, leadership potential, and overall fit with the company's vision.

Portfolio Review Tips:

• Showcase Impact: Clearly quantify the impact of your designs using metrics (e.g., conversion rate improvements, user satisfaction scores, task completion times).

• Tell a Story: Structure your portfolio presentations around compelling narratives that explain the problem, your process, the solutions, and the outcomes.

• Highlight Rationale: Be prepared to deeply explain why you made specific design decisions, referencing user research, heuristics, brand guidelines, and business objectives.

• Demonstrate Process: Include user journey maps, wireframes, prototypes, and research insights to illustrate your end-to-end design process.

• Address Specifics: Ensure your portfolio includes examples relevant to native app design (iOS/Android), visual design, and accessibility. If possible, showcase experience with AI tools in design.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly research Charlotte Tilbury's brand, existing app, and target audience to inform your approach.

• Focus on Process: Emphasize your problem-solving methodology, research approach, and how you would validate solutions, rather than just delivering a final design.

• Consider Constraints: Be mindful of potential technical, business, and time constraints when proposing solutions.

• Articulate Trade-offs: Be prepared to discuss the trade-offs involved in your design decisions and how you would prioritize.

📝 Enhancement Note: The interview and portfolio review process is inferred based on standard senior-level design hiring practices, with specific attention to the job description's emphasis on portfolio content, stakeholder buy-in, and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI/UX design, prototyping, and collaboration. Proficiency is essential for creating user flows, wireframes, mockups, and interactive prototypes.

• JIRA: For project management, task tracking, and sprint planning, ensuring alignment with development cycles.

• AI Tools: Explicitly mentioned are ChatGPT and Copilot, indicating their use for idea generation, content creation, and potentially code assistance.

• Prototyping Tools: Beyond Figma's capabilities, specific tools might be used for advanced prototyping or user testing.

Analytics & Reporting:

• A/B Testing Tools: Essential for validating design hypotheses and measuring the impact of design changes on user behavior and conversion rates. Specific tools are not named but implied by the responsibility.

• Product Analytics Platforms: Tools for tracking user engagement, feature adoption, and identifying user pain points within the native apps (e.g., Amplitude, Mixpanel, Google Analytics for Mobile).

• Data Visualization Tools: For presenting performance analysis and insights to stakeholders.

CRM & Automation:

• CRM Systems: Understanding how the app integrates with broader CRM strategies (e.g., Salesforce, Adobe Experience Cloud) is beneficial for ensuring a cohesive customer journey.

• Content Management Systems (CMS): Experience with CMS is listed as a plus, indicating potential need for designers to understand how content is managed and delivered within the app.

📝 Enhancement Note: The tools and technology stack are directly pulled from the job description, with additions of common industry-standard tools used in conjunction with those mentioned, particularly in analytics and CRM integration.

👥 Team Culture & Values

Operations Values:

• Empowerment: A core value is to empower everyone to be the best version of themselves, reflecting in the design of user-centric products.

• Disruptive Thinking & Embracing Challenges: The company culture encourages innovative approaches and a proactive attitude towards problem-solving.

• Winning Together: Emphasis on collaboration and collective success, requiring designers to be team players and effective communicators.

• Sharing the Magic: A vibrant and positive culture, likely encouraging creativity, enthusiasm, and a passion for the beauty industry.

• Data-Driven: Decisions are informed by data, analysis, and user insights, promoting a logical and evidence-based approach to design.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with tech, product, content, and CRM teams, fostering a highly integrated and collaborative environment.

• Iterative Feedback: A culture that likely embraces continuous feedback loops for design improvements and product iterations.

• Open Communication: Clear and professional communication is essential for documenting decisions and influencing stakeholders across various departments.

📝 Enhancement Note: The team culture and values are synthesized from the company description's emphasis on empowerment, innovation, collaboration, and a data-driven approach. This informs how a designer would interact within the team and company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Usability: Ensuring the visually rich Charlotte Tilbury brand translates effectively into a functional and intuitive native app experience.

• Cross-Platform Consistency: Maintaining a cohesive user experience and visual identity across both iOS and Android platforms, each with distinct design guidelines.

• Integrating AI Seamlessly: Effectively leveraging AI tools without compromising user experience or design integrity, and staying ahead of rapidly evolving AI capabilities.

• Data Interpretation: Translating complex user data and A/B test results into actionable design improvements that drive measurable business outcomes.

• Stakeholder Alignment: Navigating diverse stakeholder needs and ensuring buy-in for design decisions in a fast-paced, high-growth environment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to master service design, advanced prototyping, and AI-assisted design workflows.

• Industry Exposure: Gain deep insights into the luxury beauty e-commerce sector and its digital product strategies.

• Leadership Development: Potential to lead significant design projects, mentor junior designers, and contribute to the evolution of the design team's strategy.

• Continuous Learning: The company's emphasis on innovation and industry trends encourages continuous learning and adaptation to new technologies and methodologies.

📝 Enhancement Note: Challenges are identified based on the role's responsibilities, the company's industry, and common complexities in senior product design roles. Growth opportunities are extrapolated from the senior level and the company's dynamic nature.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand aesthetic with complex functional requirements for a native mobile app. How did you approach this?" (Focus on your process, trade-offs, and how you ensured brand integrity.)

• "Walk us through your process for defining and validating a new feature for an e-commerce app, from initial concept to A/B testing. How did you incorporate user research and data?" (Highlight your end-to-end design thinking, research methodologies, and data-driven validation.)

• "How would you approach designing for accessibility across iOS and Android, considering WCAG standards, VoiceOver, and TalkBack? Can you provide an example of a challenge you've overcome in this area?" (Demonstrate your knowledge of accessibility and inclusive design principles.)

Company & Culture Questions:

• "What excites you about Charlotte Tilbury Beauty and our mission?" (Research the brand's values, products, and recent campaigns.)

• "How do you see your role contributing to our 'empower everyone to be the best version of themselves' mission?" (Connect your design ethos to the company's core purpose.)

Portfolio Presentation Strategy:

• Structure by Impact: Organize your presentation by key projects, focusing on the problem, your solution, and the quantifiable results.

• Deep Dive on Process: For 1-2 key projects, go into detail about your research, ideation, prototyping, testing, and iteration stages. Explain why you made choices.

• Showcase Native App Expertise: Highlight specific examples of iOS and Android design, including adherence to platform guidelines and accessibility features.

• Demonstrate Storytelling: Craft a compelling narrative for each project, making it engaging for the interviewers.

• Be Prepared for Q&A: Anticipate questions about your design decisions, trade-offs, and how you would handle specific scenarios.

📝 Enhancement Note: Interview preparation is crafted to align with the role's requirements, focusing on key areas like native app design, AI integration, accessibility, brand-to-usability balance, and cross-functional collaboration.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience specifically with native iOS and Android app design, UX/UI, visual design, accessibility, and your proficiency with tools like Figma, JIRA, and AI tools. Quantify your achievements with metrics where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features end-to-end customer journeys, strong UX copy, and the rationale behind your design decisions. Include specific examples of native app projects and demonstrate your impact. Prepare to present 2-3 key projects in detail.

• Prepare for the Interview: Research Charlotte Tilbury's brand, mission, and current app. Practice articulating your design process, problem-solving approach, and how you contribute to business objectives. Be ready to discuss your experience with A/B testing, user research, and AI integration.

• Understand the Company Culture: Familiarize yourself with Charlotte Tilbury's values (e.g., empowerment, disruptive thinking) and consider how your own approach aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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