Visual Designer, Wearables Product Creative

📍 Job Overview

Job Title: Visual Designer, Wearables Product Creative Company: Meta Location: Burlingame, California, United States Job Type: Full-Time Category: Product Design / Creative Operations Date Posted: December 03, 2025 Experience Level: 5-10 Years Professional Experience

🚀 Role Summary

• Drive brand expression and creative innovation within Meta's Wearables product ecosystem, focusing on user-facing visual design and system thinking.
• Translate strategic brand identity into tangible product experiences, ensuring a cohesive and trend-setting customer journey across digital and physical touchpoints.
• Collaborate closely with multidisciplinary teams, including product design, engineering, content design, and marketing, to deliver high-craft visuals and enhance user experience.
• Contribute to the expansion and evolution of the Wearables Brand Identity system, influencing creative direction and ensuring consistency across all applications.

📝 Enhancement Note: While the title is "Visual Designer," the description emphasizes "Product Creative," "Brand Expression System," and "Systems Thinking," indicating a role that bridges creative design with product strategy and operational execution within the GTM framework. The focus on "product-minded" and "experiences in product" suggests a deep integration with the product development lifecycle, requiring an operations-oriented approach to creative output.

📈 Primary Responsibilities

• Concept, prototype, and execute brand and marketing experiences directly within the product interface.
• Clearly articulate strategic thinking and design rationale to a diverse range of partners, including product managers, engineers, and marketing teams.
• Actively participate in design critiques, providing and soliciting constructive feedback to elevate the quality of products and user experiences.
• Engage in daily collaboration with cross-functional disciplines such as engineering, content design, research, marketing, and data science to shepherd products from inception to launch.
• Deliver high-craft visual assets across multiple projects concurrently, meticulously managing project timelines and reporting progress effectively.
• Proactively identify and lead projects that span multiple teams, potentially facilitating design sprints and workshops to initiate collaborative efforts.
• Partner with product designers to understand product goals and deliver high-quality, consistent iconography that strengthens brand identity and aids navigation.
• Develop and clearly articulate creative ideas, concepts, and designs for visual assets, overseeing their execution from initial concept to final delivery.
• Collaborate with other visual designers to ensure a consistent, integrated brand perception and user experience across the entire Wearables ecosystem.
• Translate complex product requirements into visually compelling, emotionally engaging, and intuitive designs.
• Manage and incorporate feedback from various partners and stakeholders, iterating on designs to meet project objectives.
• Foster a culture of design excellence by providing and soliciting constructive feedback to continually elevate overall design quality.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration. The emphasis on "concept, prototype and execute brand and marketing experiences in product" and "partner with product designers to understand goals and deliver high-quality iconography" suggests that this role requires not just aesthetic skill but also an understanding of how design impacts user journeys and brand perception within a product context. This aligns with operations roles that focus on optimizing the customer experience through consistent and well-executed creative assets.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a strong portfolio demonstrating a breadth of design experience is paramount. Experience: 6+ years of professional experience in visual design, with a focus on design systems and applications across digital experiences (web, desktop, mobile – iOS + Android). Proven experience working within a product team environment is critical, demonstrating an understanding of product development cycles and cross-functional collaboration.

Required Skills:

• Visual Design: Expertise in crafting compelling visual aesthetics, brand identities, and marketing collateral.
• Design Systems: Demonstrated experience in designing, implementing, and scaling icon systems for large products or services.
• Branding: Ability to bring brand expression systems to life within product experiences and contribute to brand identity expansion.
• Collaboration: Proven experience working effectively with cross-functional teams (product design, engineering, content, marketing, research, data science), fostering consistency and quality.
• Prototyping: Skill in creating prototypes to visualize and test design concepts, particularly for interactive brand and marketing experiences.
• Creative Software Proficiency: Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Communication & Presentation: Demonstrated ability to convey design direction clearly and strategically to both creative and non-creative stakeholders.
• Product Mindset: Experience working on a product team, understanding product goals and translating them into visually compelling designs.
• Digital Transformation & Design Thinking: Proven experience in digital transformation initiatives and a strong understanding of design system-thinking.
• Attention to Detail: Consistent drive for quality through meticulous attention to detail in all visual outputs.
• Time Management: Proven track record of thriving in time-sensitive environments, effectively prioritizing tasks, and meeting deadlines.
• Research Application: Experience collaborating with UX Researchers and applying research findings to inform design decisions.

Preferred Skills:

• Motion Design: Familiarity with 3D design and motion/animation; experience with AfterEffects or Cinema4D, especially Lottie.
• Prototyping Tools: Experience with Origami Studio or other advanced prototyping tools.
• Emerging Technologies: Experience in developing work using emerging technologies such as hardware, augmented reality (AR), and virtual reality (VR).
• AI Integration: Interest in embedding AI tools into the design workflow.

📝 Enhancement Note: The minimum qualifications emphasize a strong foundation in visual design principles and tools, coupled with practical experience in product environments and design systems. The preferred qualifications point towards a forward-looking designer who is comfortable with emerging technologies and advanced animation/prototyping tools, suggesting Meta's interest in pushing the boundaries of creative expression in new product categories. The mention of "digital transformation and design system-thinking" implies an operational understanding of how to implement and scale design solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates expertise in branding, product design, and communication design across digital experiences.
• Showcase examples of how you’ve applied design systems thinking to create scalable visual solutions, including icon systems.
• Include case studies highlighting your involvement in product teams, illustrating your process from concept to execution and detailing your contributions to product launches.
• Demonstrate your ability to translate complex product needs into visually compelling and emotionally engaging designs, with clear explanations of your strategic rationale.

Process Documentation:

• Provide examples of how you've documented design decisions, particularly those that involved scaling visual elements or implementing design system components.
• Illustrate your process for collaborating with cross-functional teams, showing how feedback was incorporated and how consistency was maintained across deliverables.
• Showcase your approach to managing multiple projects simultaneously, demonstrating how you prioritized tasks, managed timelines, and ensured high-quality output.
• Highlight instances where you've used research findings to inform design decisions and improve user experience.

📝 Enhancement Note: For a role at Meta, particularly in product creative, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate a strategic, systems-level approach to design. Applicants should be prepared to walk through their process, highlighting how they collaborated, iterated, and delivered impactful visual solutions that align with product goals and brand strategy. The emphasis on "design system-thinking" and "icon systems at scale" implies a need for documentation that illustrates systematic implementation and scalability.

💵 Compensation & Benefits

Salary Range: Based on Meta's compensation structure, location (Burlingame, CA), and the experience level (6+ years), a competitive salary range can be estimated. For a Visual Designer role at this level in the San Francisco Bay Area, typical ranges can fall between $140,000 to $220,000+ annually, depending on specific experience, negotiation, and the annual bonus/stock components.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Paid time off, including vacation, sick leave, and holidays.
• Stock options and Restricted Stock Units (RSUs) as part of the overall compensation package.
• Wellness programs and resources.
• On-site amenities and perks (if applicable for on-site roles).
• Professional development opportunities, including access to training, conferences, and internal learning resources.

Working Hours: Expected to work a standard full-time schedule, approximately 40 hours per week, with flexibility for project deadlines and collaboration across different time zones.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for Visual Designer roles at major tech companies in the San Francisco Bay Area and Meta's known compensation practices. These figures are indicative and can vary significantly. Benefits are standard for large tech firms and aim to attract and retain top talent, often including equity components crucial for long-term compensation. The "working hours" note reflects typical tech industry expectations for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Social Media, Virtual Reality, Augmented Reality, Hardware) Company Size: Large (Meta has tens of thousands of employees globally). This implies structured processes, significant resources, and potential for large-scale impact. Founded: 2004. Meta has a mature yet rapidly evolving culture, known for its fast-paced, data-driven, and ambitious environment.

Team Structure:

• The "Product Creative" team likely operates within or closely alongside the broader Product Design organization. It's a specialized unit focused on elevating brand expression within product experiences.
• Reporting structure will likely involve a Design Lead or Director, with the Visual Designer collaborating daily with peers across Product Design, UX Research, Engineering, Content Design, and Marketing.
• Cross-functional collaboration is a cornerstone of Meta's culture, expecting designers to integrate seamlessly with various disciplines to achieve product goals.

Methodology:

• Data-Driven Decisions: Expect a strong emphasis on using data and user research to inform design choices and measure impact.
• Iterative Design: A culture of rapid iteration, A/B testing, and continuous improvement is standard.
• Systems Thinking: Emphasis on designing scalable, consistent systems rather than isolated elements, crucial for a company with a vast product ecosystem.

Company Website: https://www.metacareers.com/

📝 Enhancement Note: Meta's culture is characterized by its "move fast" ethos, a commitment to ambitious goals, and a strong emphasis on data and metrics. For a creative role, this translates to a need for designers who can not only produce beautiful work but also understand its impact on users and business objectives, and can operate efficiently within a large, complex organization. The "Product Creative" team's focus suggests a strategic alignment of creative efforts with product roadmap and user experience goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor within the creative discipline, likely mapping to a Senior Visual Designer or potentially a Staff Visual Designer depending on the depth of impact and strategic influence. It requires substantial professional experience (6+ years) and the ability to operate autonomously and lead projects. Reporting Structure: The Visual Designer will report to a Design Manager or Lead within the Product Creative or broader Product Design organization. They will work closely with Product Designers, UX Researchers, and various cross-functional partners. Operations Impact: The impact of this role is significant, directly shaping the user's perception of Meta Wearables products. By ensuring a strong, coherent brand expression within the product interface, this role contributes to user engagement, brand loyalty, and the overall success of the Wearables division. It enhances the user experience by making it more intuitive, visually appealing, and emotionally resonant.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like AR/VR design, advanced prototyping, or leading design systems for new product categories.
• Leadership: Transition into leadership roles, managing design teams, or becoming a Principal/Staff Designer with broader strategic influence across multiple product lines.
• Skill Development: Opportunities to learn and apply emerging technologies (AI, new hardware interfaces) and advanced creative tools, potentially through internal workshops, external conferences, or direct project application.
• Cross-Functional Mobility: Potential to move into related roles within product management, UX strategy, or marketing creative direction.

📝 Enhancement Note: The role is clearly for an experienced professional, implying a significant level of autonomy and expectation for strategic contribution beyond just execution. Growth opportunities at Meta are typically performance-driven, with clear paths for individual contribution leadership and management roles, especially within specialized creative functions. The emphasis on "wearables" and "emerging technologies" suggests growth potential tied to the company's future product directions.

🌐 Work Environment

Office Type: This role is based in Burlingame, CA, and is likely an on-site or hybrid position, typical for hardware and product development teams at Meta that require close collaboration and access to specialized resources. Office Location(s): Burlingame, California, part of the greater San Francisco Bay Area, offering access to a vibrant tech ecosystem. Workspace Context:

• The workspace is designed for collaboration, with opportunities for daily interaction with diverse teams.
• Access to leading design tools and technology will be standard. The company encourages the use of cutting-edge software and hardware.
• The environment fosters a culture of creative exchange, with regular design reviews, feedback sessions, and brainstorming opportunities.

Work Schedule: Standard full-time work hours (approx. 40 hours/week) are expected, with potential for extended hours during critical project phases or launch periods. Flexibility is often provided for managing work-life balance, especially in hybrid models.

📝 Enhancement Note: The "on-site" designation for Burlingame, CA, strongly suggests a need for physical presence, likely due to the nature of hardware product development and the emphasis on in-person collaboration for creative teams at Meta. This environment is designed to foster innovation through direct interaction and access to specialized facilities.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resume and portfolio for alignment with minimum qualifications and demonstrated experience.
• Recruiter Screen: A preliminary conversation to assess overall fit, motivation, and basic qualifications.
• Hiring Manager/Design Lead Interview: In-depth discussion about your experience, approach to design challenges, and specific examples from your portfolio. This is where strategic thinking and collaboration skills are evaluated.
• Portfolio Presentation & Design Challenge: A critical stage where candidates present their portfolio, often focusing on 2-3 key projects that demonstrate their skills in visual design, branding, and product integration. A design challenge or case study, potentially completed beforehand or during the interview, may be used to assess problem-solving abilities and creative process.
• Cross-Functional Interviews: Interviews with peers from engineering, product management, or marketing to assess collaboration and communication skills.
• Final Round/Executive Interview: Potentially with a senior leader to assess cultural fit, strategic alignment, and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your visual design, branding, and product integration skills relevant to Meta Wearables. Prioritize projects that demonstrate systems thinking and impact.
• Tell a Story: For each project, clearly articulate the problem, your role, your process (ideation, iteration, collaboration), the challenges faced, and the final outcome with measurable results where possible.
• Highlight Operations Impact: Emphasize how your design decisions improved user experience, strengthened brand consistency, or contributed to product goals. Quantify impact if possible (e.g., "improved user engagement by X%", "reduced visual clutter by Y%").
• Showcase Systems Thinking: Specifically highlight projects where you designed or contributed to design systems, icon systems, or other scalable visual frameworks. Explain your approach to ensuring consistency and maintainability.
• Prepare for Questions: Be ready to discuss your design choices, defend your decisions, explain your collaboration process, and talk about how you handle feedback and iteration.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly understand the product, target audience, and objectives.
• Systematic Approach: Outline your problem-solving process clearly. Start with understanding goals, research (if applicable), ideation, sketching/wireframing, detailed visual design, and consideration of implementation.
• Focus on Visual Craft and Brand: Ensure your solution is not only functional but also visually stunning and aligned with Meta's brand principles for Wearables.
• Communication: Be prepared to present your solution concisely and persuasively, explaining your rationale and anticipating potential questions.

📝 Enhancement Note: Meta's interview process is rigorous and designed to assess a wide range of skills. For a Visual Designer, the portfolio is the primary gateway. It must clearly demonstrate not just creative talent but also a strategic, product-oriented mindset, and a collaborative spirit. The emphasis on "operations" in this context refers to the systematic execution and scaling of creative assets within the product development lifecycle.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, digital painting, and high-fidelity mockups.
  • Illustrator: For vector graphics, iconography, and creating scalable assets.
  • InDesign: Potentially for brand guideline documentation or print applications, though less common for core digital product design.
• Prototyping Tools: Origami Studio (preferred), or other advanced tools for interactive prototypes.
• Motion Design Software: AfterEffects, Cinema4D (preferred), Lottie for animation integration.

Analytics & Reporting: While not a direct responsibility, familiarity with how design impacts user behavior metrics tracked by analytics tools (e.g., internal Meta analytics platforms) is beneficial. CRM & Automation: Not directly applicable to this role's core functions, but understanding how creative assets are deployed through marketing automation or content management systems might be a plus. Other: Familiarity with 3D design software is also mentioned.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a non-negotiable requirement. The preference for Origami Studio and specific motion design tools indicates Meta's investment in high-fidelity prototyping and sophisticated animation for product experiences, especially in the wearables space. Understanding how these tools integrate into a product development workflow is key.

👥 Team Culture & Values

Operations Values:

• Move Fast: A core Meta value, encouraging rapid iteration and deployment of creative solutions.
• Be Bold: Encouraging ambitious ideas and taking calculated risks in design exploration.
• Focus on Impact: Prioritizing work that demonstrably improves user experience and achieves business objectives.
• Build Awesome Things: A passion for creating high-quality, innovative products that users love.
• Data-Driven: Using insights from research and analytics to inform and validate design decisions.
• Collaboration: Working effectively across disciplines to achieve shared goals.

Collaboration Style:

• Integrated Teamwork: Expect to work closely and daily with product designers, engineers, researchers, content strategists, and marketing partners.
• Feedback-Rich Environment: A culture where giving and receiving constructive feedback is encouraged and essential for continuous improvement.
• Shared Ownership: A collective responsibility for product success, where designers contribute strategically to product direction.
• Open Communication: Encouragement of transparent communication, sharing progress, challenges, and learnings across teams.

📝 Enhancement Note: Meta's culture values speed, innovation, and data. For a Visual Designer, this means being adaptable, willing to iterate quickly, and able to justify design decisions with data and strategic reasoning. The collaborative style is highly integrated, requiring strong interpersonal skills and the ability to work effectively within diverse, fast-paced product teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Product: Effectively integrating a strong brand identity into diverse product experiences without compromising usability or product goals.
• Scaling Design Systems: Ensuring visual consistency and quality across a rapidly evolving product ecosystem and multiple platforms.
• Pace of Innovation: Keeping up with the fast pace of product development and emerging technologies in the competitive wearables market.
• Cross-Functional Alignment: Navigating complex stakeholder requirements and ensuring buy-in from various teams with differing priorities.
• Defining New Visual Languages: Establishing and evolving visual languages for nascent product categories like wearables and AR/VR.

Learning & Development Opportunities:

• Emerging Technologies: Deep dive into AR/VR design, hardware integration, and the application of AI in creative workflows.
• Advanced Tooling: Master cutting-edge design and animation tools, potentially influencing their adoption.
• Product Strategy: Gain deeper insights into product management, user research methodologies, and market strategy within the tech industry.
• Leadership Development: Opportunities to mentor junior designers, lead project initiatives, and develop strategic design leadership skills.
• Industry Exposure: Access to internal Meta design talks, external conferences, and potential for specialized training to stay at the forefront of visual design trends.

📝 Enhancement Note: The challenges are inherent to working at a large, innovative tech company like Meta, particularly in a cutting-edge product area like wearables. The growth opportunities are substantial, offering pathways to become a leader in specialized design fields or to expand into broader product strategy roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with specific product requirements. How did you approach it, and what was the outcome?" (Focus on your process, decision-making, and ability to integrate brand strategically).
• "Walk us through a project where you designed or significantly contributed to an icon system. What were the key considerations for scalability and consistency?" (Highlight systems thinking, attention to detail, and understanding of user interaction).
• "How do you ensure your visual designs are not only aesthetically pleasing but also contribute to a positive user experience and achieve product goals?" (Emphasize user-centricity, data-informed design, and impact measurement).
• "Describe a challenging cross-functional collaboration. How did you manage different perspectives and drive towards a unified design solution?" (Showcase communication, negotiation, and teamwork skills).

Company & Culture Questions:

• "What excites you about Meta Wearables and this specific role? How do you see your skills contributing to our vision?" (Research Meta's wearables strategy, recent product announcements, and articulate your passion and alignment).
• "How do you stay updated on visual design trends, particularly in fashion and technology, and how do you incorporate them into your work?" (Demonstrate curiosity, awareness of industry shifts, and a forward-thinking approach).
• "Describe your experience working in a fast-paced, iterative environment. How do you manage multiple projects and deadlines effectively?" (Highlight your adaptability, time management, and ability to thrive under pressure).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (problem/goal), middle (your process, challenges, solutions), and end (outcome, impact, learnings).
• Visual Emphasis: Use high-quality visuals, mockups, and prototypes. Let the work speak for itself, but be prepared to articulate the "why" behind every design decision.
• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs.
• Process Transparency: Clearly explain your role, the tools you used, and your collaborative process with other teams. Show your iteration process.
• Tailor Selection: Focus on projects that best align with Meta's product vision for wearables and demonstrate your skills in branding, product integration, and design systems.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, a collaborative mindset, and an understanding of how design functions within a product development and business context at a company like Meta. The portfolio presentation is a key opportunity to showcase this holistic approach.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Meta Careers portal via the provided URL.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects that align with the requirements: visual design, branding, product integration, design systems, and ideally, experience with wearables or emerging technologies. Tailor your project selection and descriptions to highlight relevant skills.
• Resume Optimization: Update your resume to clearly articulate your 6+ years of experience, emphasizing achievements and responsibilities related to visual design, design systems, product teams, and cross-functional collaboration. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, defending your design decisions, and discussing your portfolio projects. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and handling feedback.
• Company Research: Deepen your understanding of Meta's Wearables division, its current products, and its strategic direction. Familiarize yourself with Meta's core values and design principles to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.