Visual Designer (Private Label) Internship

📍 Job Overview

Job Title: Visual Designer (Private Label) Internship
Company: Picnic
Location: Amsterdam, North Holland, Netherlands
Job Type: Internship
Category: Creative & Media / Art & Design / Marketing / Retail
Date Posted: December 17, 2025
Experience Level: Entry Level (0-2 years)
Remote Status: On-site

🚀 Role Summary

• This internship focuses on supporting the Private Label team in creating and managing visual assets for Picnic's own-brand products.
• You will be instrumental in the artwork update process, ensuring brand consistency and timely delivery for a wide range of products.
• The role offers hands-on experience in mock-up creation, aiding in the evaluation of design directions and overall brand aesthetic.
• You will manage final artwork files, contributing to an organized and efficient digital asset management system.
• This position emphasizes collaboration with designers, category managers, and copywriters to bring the Picnic private label brand to life.

📝 Enhancement Note: This role is specifically for an internship, implying a strong focus on learning, development, and executing tasks under guidance, rather than independent strategic decision-making. The "Private Label" aspect signifies a direct contribution to the company's proprietary product lines, requiring an understanding of brand consistency and market appeal.

📈 Primary Responsibilities

• Update existing private label artworks, including adjustments for cutter paths, minor design tweaks, and extensions for new product ranges.
• Create digital and physical mock-ups to facilitate the evaluation of various design concepts and directions by the team.
• Structure and consolidate design feedback from multiple stakeholders, preparing it for efficient execution by designers or yourself.
• Manage, organize, and archive final artwork files, ensuring a systematic and accessible digital asset library.
• Support the design team and category managers by assessing artwork proofs for accuracy and consistency against brand guidelines.
• Centralize and maintain the latest brand guideline decisions to ensure all visual assets adhere to current standards.
• Collaborate with experienced designers, photographers, and business stakeholders, both internally and internationally, to learn and contribute.

📝 Enhancement Note: The responsibilities highlight a blend of technical execution (artwork updates, mock-ups, file management) and collaborative support (feedback structuring, proof assessment, guideline centralization). This suggests an intern role focused on operational execution within the design process.

🎓 Skills & Qualifications

Education: Currently pursuing a study in Desktop Publishing, Visual Design, Graphic Design, or a related field.
Experience: While an internship, a solid portfolio demonstrating a keen eye for detail and foundational design skills is crucial. Previous exposure to print or packaging design is beneficial.

Required Skills:

• Proficiency in Adobe Illustrator and Adobe Photoshop is essential for artwork manipulation and mock-up creation.
• A strong portfolio showcasing a keen eye for detail and an understanding of visual aesthetics.
• Affinity with print and packaging design principles and requirements.
• Excellent English communication skills, both written and verbal.
• A self-starter mentality with a "roll up your sleeves" attitude, demonstrating proactiveness and a willingness to take initiative.

Preferred Skills:

• Experience with file management and digital asset organization.
• Familiarity with design feedback consolidation and execution processes.
• Understanding of brand guidelines and their application in visual design.
• Prior experience in a fast-paced startup or e-commerce environment.

📝 Enhancement Note: The requirements emphasize practical software skills (Adobe Suite) and a demonstrable portfolio, which are typical for design roles. The "affinity with print/packaging" is specific to the industry and product type, while the "self-starter" attitude is a common trait sought in interns to ensure they can manage tasks independently.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 projects demonstrating your proficiency in Adobe Illustrator and Photoshop, specifically related to graphic design or artwork adaptation.
• Include examples of how you have applied design principles to create visually appealing and functional assets, ideally with print or packaging applications.
• Highlight projects that demonstrate your attention to detail, such as precise artwork amends or well-executed mock-ups.
• If possible, include a project that illustrates your ability to follow brand guidelines or adapt existing designs.

Process Documentation:

• While formal process documentation is not expected as an output of the internship, candidates should be prepared to discuss their understanding of design workflows, from brief to final artwork.
• Be ready to explain how you would approach organizing and managing design files to ensure clarity and ease of access for future reference or updates.
• Demonstrate an understanding of how feedback is incorporated into a design process and how you would manage multiple inputs.

📝 Enhancement Note: For an internship, the portfolio is less about complex process implementation and more about demonstrating foundational skills and a structured approach to design tasks. The emphasis is on potential and ability to learn.

💵 Compensation & Benefits

Salary Range: €800 gross per month for a full-time internship.

Benefits:

• Professional Development: Opportunities for growth through the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training.
• Language Courses: Free professional weekly English language courses.
• Team Activities: Involvement in various team events, from board game evenings to after-work drinks and company ski trips, fostering strong team cohesion.
• Fresh Lunch, Coffee, and Snacks: Daily prepared fresh, warm lunches, along with coffee and snacks, provided in offices equipped with full-fledged coffee bars and kitchens.
• Mental Health Support: Access to confidential advisors within Picnic and professional psychologists through collaboration with OpenUp, including workshops and materials.
• Sports Communities: Opportunities to join sports communities and events such as tennis, yoga, and climbing.
• Vacation Days: 12.5 vacation days per six months, providing ample opportunity for rest and recharge.

Working Hours: Full-time internship, typically 40 hours per week, with flexibility implicitly suggested by the startup environment and focus on impact.

📝 Enhancement Note: The salary is explicitly stated as a monthly gross amount. The benefits package is extensive for an internship, covering professional development, well-being, social activities, and practical perks like lunch, which is a strong indicator of a positive and supportive work environment. The €800/month salary is a standard rate for internships in the Netherlands.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Online Grocery Retail. Picnic operates a fully online supermarket model with a focus on sustainability and efficiency. Company Size: Large (over 200 employees, based on typical intern program scale and company description). Picnic is a rapidly growing tech company with a significant operational footprint. Founded: 2015. Picnic has rapidly scaled its operations and market presence since its inception, driven by innovation and a customer-centric approach.

Team Structure:

• The Visual Designer Intern will join a dedicated Private Label team, which is a cross-functional unit.
• This team likely includes designers, category managers, copywriters, and potentially product developers or sourcing specialists.
• Collaboration is key, with interactions extending to external creatives and other departments involved in product development and assortment.
• Reporting structure will likely be to a Design Lead or a Manager within the Private Label or Brand department.

Methodology:

• Data-Driven Design: While this role is visual, decisions are often informed by market data, customer feedback, and performance metrics related to product sales and brand perception.
• Agile Workflow: The fast-paced startup environment suggests an agile approach to project management, with iterative development and quick turnaround times for artwork requests.
• Continuous Improvement: The goal to reduce lead times on artwork requests points to a culture that values efficiency, process optimization, and proactive problem-solving.
• Sustainability Focus: Picnic emphasizes a sustainable business model, which influences design choices and packaging considerations.

Company Website: https://www.trypicnic.com/

📝 Enhancement Note: Picnic is known for its innovative tech-driven approach to grocery delivery. The company culture is often described as fast-paced, entrepreneurial, and collaborative, with a strong emphasis on making a tangible impact. The "startup environment" combined with "80 nationalities" suggests a dynamic and diverse workplace.

📈 Career & Growth Analysis

Operations Career Level: This is an internship role, designed for individuals at the very beginning of their career journey, typically pursuing academic studies. It's an entry point into the creative and operations aspects of product branding and retail. Reporting Structure: The intern will report to a senior member of the Private Label team, likely a Design Lead or Brand Manager, who will provide guidance and oversight. This structure ensures learning and development within a supportive framework. Operations Impact: While not directly managing operations systems, the intern's work on private label visuals directly impacts product appeal, brand recognition, and ultimately, customer purchasing decisions. Efficient artwork management and appealing mock-ups contribute to smoother product launches and a stronger brand presence.

Growth Opportunities:

• Skill Development: Intensive hands-on experience with Adobe Illustrator and Photoshop in a professional context, focusing on print and packaging design.
• Industry Exposure: Learning about the fast-paced e-commerce grocery retail sector, private label brand development, and cross-functional collaboration with diverse teams.
• Networking: Building connections with experienced designers, category managers, and other professionals within a rapidly growing international company.
• Potential Future Opportunities: A successful internship can lead to future opportunities within Picnic, should a suitable full-time role become available and the intern demonstrate exceptional performance and cultural fit.

📝 Enhancement Note: The growth opportunities for an intern are primarily focused on skill acquisition, practical experience, and exposure to a professional environment. The role is positioned as a learning experience with the potential for future career development within Picnic.

🌐 Work Environment

Office Type: Hybrid/On-site. The description implies a physical office setting with amenities like coffee bars and chefs preparing lunch, suggesting a collaborative workspace. Office Location(s): Amsterdam, North Holland, Netherlands. This vibrant city provides a dynamic backdrop for a tech-forward company like Picnic.

Workspace Context:

• Collaborative Hubs: The office is equipped with amenities that encourage interaction and teamwork, such as communal dining areas and coffee bars.
• Design Tools: Access to necessary design software (Adobe Suite) and potentially physical resources for mock-up creation.
• Cross-functional Interaction: Opportunities to work closely with designers, category managers, copywriters, and potentially other stakeholders, fostering a dynamic and communicative environment.
• Startup Vibe: Expect an energetic and fast-paced work environment characteristic of a growing tech company.

Work Schedule: Full-time (40 hours/week) internship. While specific daily schedules might offer some flexibility, the expectation is consistent presence and engagement during business hours to facilitate collaboration and task completion.

📝 Enhancement Note: The mention of specific office amenities like "fully-fledged coffee bars and a kitchen and chefs" strongly indicates a vibrant, on-site work environment designed to foster collaboration and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess foundational skills and suitability for the internship.
• First Interview: A conversation with a recruiter or hiring manager to discuss your background, motivation, and fit with Picnic's culture. Be prepared to articulate why you are interested in this specific internship and company.
• Portfolio Review & Practical Task: You may be asked to present your portfolio in detail, explaining your design process, decision-making, and problem-solving approaches. A small practical design task or case study related to artwork amends or mock-up creation might be assigned.
• Final Interview: Potentially with a senior member of the design or Private Label team to confirm skills, cultural alignment, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in Adobe Illustrator and Photoshop, with an emphasis on detail and visual design. Prioritize projects that demonstrate an understanding of print, packaging, or branding.
• Tell a Story: For each project, clearly articulate the brief, your role, your process, the challenges you faced, and the outcome. Highlight how you applied your design skills to achieve specific goals.
• Showcase Detail: Emphasize your attention to detail by pointing out specific elements in your work, such as precise alignment, color accuracy, or thoughtful typography.
• Be Prepared to Discuss: Be ready to discuss your design choices, software proficiency, and how you handle feedback.

Challenge Preparation:

• Artwork Modification: Practice making precise edits to existing artwork files (e.g., adjusting dimensions, changing colors, updating text) in Illustrator or Photoshop.
• Mock-up Creation: Familiarize yourself with creating realistic digital mock-ups of packaging or product labels.
• Feedback Integration: Think about how you would approach consolidating and acting on feedback from multiple stakeholders to improve a design.

📝 Enhancement Note: The interview process for an internship typically focuses on assessing potential, eagerness to learn, and foundational capabilities, rather than extensive experience. A strong, well-presented portfolio is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector-based artwork creation, manipulation, and precise adjustments (e.g., cutter adjustments, logo placement).
• Adobe Photoshop: Critical for raster image editing, creating digital mock-ups, compositing, and preparing final artwork files for print.

Analytics & Reporting:

• While not a primary focus for this intern role, an understanding of how design impacts product performance metrics (e.g., conversion rates, sales) can be a plus. Familiarity with basic data presentation tools might be indirectly useful.

CRM & Automation:

• Not directly applicable to the core responsibilities of this visual design internship.

📝 Enhancement Note: The core technical requirements are explicitly stated as Adobe Illustrator and Photoshop, which are standard industry tools for visual designers. The emphasis is on proficiency in these specific applications.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: Picnic values employees who are driven to make a tangible difference. As an intern, focus on how your visual contributions enhance product appeal and brand recognition.
• Collaboration: Teamwork is paramount. The role requires close collaboration with designers, category managers, and copywriters, emphasizing clear communication and mutual support.
• Efficiency & Agility: The company operates in a fast-paced environment where speed and adaptability are key. Demonstrate a proactive approach to tasks and a willingness to learn quickly.
• Sustainability: Picnic is committed to sustainability. While not a direct design requirement, an awareness of how design choices can impact sustainability (e.g., packaging materials) is a plus.
• Customer Focus: Ultimately, design decisions are made with the customer in mind. Understanding the target audience and how visuals appeal to them is essential.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with individuals from various departments, requiring strong communication and interpersonal skills to bridge different perspectives.
• Feedback-Rich Environment: The role involves receiving and processing feedback from multiple stakeholders. A constructive and open attitude towards feedback is crucial for growth and effective execution.
• Knowledge Sharing: The company culture encourages learning from each other. Be open to sharing your insights and actively seeking knowledge from more experienced team members.

📝 Enhancement Note: Picnic's values align with a typical fast-growing tech startup: a focus on impact, strong teamwork, agility, and a modern, sustainable outlook. For an intern, demonstrating alignment with these values through attitude and work ethic is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholder Inputs: Learning to effectively manage and integrate feedback from various stakeholders to create cohesive designs.
• Fast-Paced Environment: Adapting to the rapid iteration and quick turnaround times common in a startup setting.
• Print & Packaging Specifics: Gaining a deep understanding of the technical requirements and constraints of print and packaging design.
• Brand Consistency: Ensuring all artwork updates and new designs strictly adhere to established private label brand guidelines.

Learning & Development Opportunities:

• Technical Skill Enhancement: Deepening proficiency in Adobe Illustrator and Photoshop through practical application on real-world projects.
• Industry Insight: Gaining valuable experience in the e-commerce grocery sector, understanding private label brand strategy and product development lifecycles.
• Professional Communication: Developing skills in communicating design ideas, receiving feedback, and collaborating effectively with diverse teams.
• Portfolio Building: Creating tangible project examples for your professional portfolio that demonstrate practical design execution and problem-solving abilities.

📝 Enhancement Note: The challenges are typical for an intern role in a dynamic company, focusing on adaptation, learning new technicalities, and managing collaborative workflows. The growth opportunities are clearly defined around skill enhancement and industry exposure.

💡 Interview Preparation

Strategy Questions:

• "Why are you interested in this Visual Designer internship at Picnic, specifically within the Private Label team?" (Prepare to discuss your passion for design, interest in e-commerce/retail, and alignment with Picnic's mission.)
• "Describe a time you had to adapt to a challenging design brief or feedback from multiple people. How did you approach it?" (Focus on your process, communication, and problem-solving skills, highlighting your ability to be adaptable.)
• "How do you ensure accuracy and attention to detail in your design work, especially when dealing with technical specifications like print dimensions or cutter paths?" (Discuss your meticulous approach, use of checklists, and double-checking methods.)

Company & Culture Questions:

• "What do you know about Picnic's private label strategy and our commitment to sustainability?" (Research Picnic's private label products and their sustainability initiatives.)
• "How do you see yourself contributing to our fast-paced, collaborative team environment?" (Emphasize your proactive attitude, willingness to learn, and teamwork skills.)
• "How would you measure the success of your visual design contributions in this role?" (Think about aspects like timely delivery, accuracy, adherence to brand guidelines, and positive feedback.)

Portfolio Presentation Strategy:

• Select & Structure: Choose 3-5 projects that best represent your skills in Illustrator/Photoshop for print/packaging. Organize them logically, perhaps chronologically or by skill demonstration.
• Tell Your Story: For each project, explain the context, objective, your process, challenges, and the outcome. Use clear language and point to specific visual elements that demonstrate your skills and attention to detail.
• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe tools and how you applied them to achieve specific design outcomes.
• Showcase Detail: Verbally or visually point out how you ensured precision in areas like alignment, color, and text placement.

📝 Enhancement Note: Interview preparation should focus on demonstrating enthusiasm, a strong foundational skill set, a proactive learning attitude, and an understanding of Picnic's business and culture. The portfolio is a critical component.

📌 Application Steps

To apply for this Visual Designer (Private Label) Internship:

• Submit your application through the provided link on the Picnic jobs portal.
• Portfolio Customization: Ensure your portfolio is tailored to highlight relevant design skills for print and packaging, showcasing your proficiency in Adobe Illustrator and Photoshop. Prioritize projects demonstrating attention to detail and brand consistency.
• Resume Optimization: Highlight your academic background in design-related fields, any relevant software skills, and any prior experience or projects that demonstrate your creative aptitude and work ethic. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining your portfolio projects, and discussing your motivations for pursuing this internship at Picnic. Be ready to discuss your understanding of visual design principles and your eagerness to learn.
• Company Research: Familiarize yourself with Picnic’s mission, values, and its private label offerings. Understand their commitment to sustainability and their unique approach to online grocery retail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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