Visual Designer- Brand & Design System(Contract)

📍 Job Overview

Job Title: Visual Designer - Brand & Design System (Contract)

Company: Devoted Health

Location: Waltham, Massachusetts, United States (Remote OK)

Job Type: Contract

Category: Visual Design / Brand Design / Design Systems

Date Posted: March 17, 2026

Experience Level: 8+ Years (Senior)

Remote Status: Remote OK (USA)

🚀 Role Summary

• Lead the strategic evolution of Devoted Health's visual identity and digital design system.

• Develop a cohesive, digital-first design system that ensures brand consistency across web, member portals, and print materials.

• Apply expertise in accessibility standards (WCAG 2.1 AA+) to design for a 65+ demographic, ensuring inclusivity and usability.

• Collaborate closely with front-end engineers to ensure seamless implementation of the design system within existing technology stacks like Prismic and React/Storybook.

📝 Enhancement Note: This role is a contract position focused on a specific project: evolving an existing brand and establishing a robust digital design system. The emphasis on a "digital-first" approach and considerations for a specific demographic (65+) are critical differentiators for this role, requiring a designer adept at both strategic brand thinking and detailed system design.

📈 Primary Responsibilities

• Conduct a comprehensive audit of Devoted Health's current visual brand elements, including color palettes, typography, iconography, imagery, and overall visual personality, providing a clear assessment of areas for preservation, refinement, or replacement.

• Design and develop an evolved visual identity that effectively communicates trust, warmth, clarity, and credibility within the healthcare sector, specifically targeting Medicare beneficiaries.

• Create a modular, scalable, digital-first design system, encompassing foundational elements, design tokens, component-level guidance, and rules for theming and extensibility.

• Apply the established design system to representative touchpoints, such as public website templates and member portal screens, to validate coherence, flexibility, and adherence to brand standards.

• Ensure all designs meet WCAG 2.1 AA+ accessibility standards, with particular attention to the needs of older adults, including considerations for larger default type sizes, high contrast ratios, simplified layouts, and clear visual hierarchy.

• Deliver comprehensive documentation for the design system and brand guidelines, including usage rules and context-specific examples, suitable for consumption by designers, engineers, and marketing teams.

• Provide clear implementation guidance and asset handoff documentation compatible with Devoted Health's Prismic-based website architecture and React/Storybook environment for the member portal.

• Derive guidance for print collateral, such as welcome kits, benefit summaries, ID cards, and direct mail pieces, ensuring consistency with the digital-first design system.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand evolution and tactical design system creation. The emphasis on "digital-first" with print derivation, and the specific mention of Prismic and React/Storybook, indicates a need for a designer who understands modern web development workflows and can translate brand vision into actionable design components for engineering implementation.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communication, Human-Computer Interaction, or a related field is typically expected for senior-level design roles. Equivalent practical experience will also be considered.

Experience: 8+ years of professional experience in visual design, brand development, and the creation of digital design systems. This experience should be demonstrable through a strong portfolio.

Required Skills:

• Brand Evolution Expertise: Proven track record in evolving existing brand identities, demonstrating strategic thinking and a deep understanding of brand storytelling.

• Digital Design Systems: Extensive experience designing and implementing modular, scalable design systems and component libraries for large-scale product ecosystems.

• Figma Proficiency: Expert-level command of Figma, including advanced features like design tokens, component architecture, variants, auto layout, and engineering handoff documentation.

• Accessibility Standards: In-depth knowledge and practical application of WCAG 2.1 AA+ guidelines, with a strong focus on designing for older adult populations (e.g., readability, contrast, simplified interactions).

• Cross-Functional Collaboration: Demonstrated ability to work effectively with diverse teams, including product managers, engineers, and marketing stakeholders, articulating design rationale clearly.

• Visual Identity Design: Strong skills in developing cohesive visual identities, including color, typography, iconography, and imagery.

• Documentation Skills: Ability to create clear, comprehensive, and actionable documentation for design systems and brand guidelines.

Preferred Skills:

• Healthcare Industry Experience: Prior experience designing within the healthcare or other regulated industry environments.

• Medicare/Insurance Design: Specific background in designing for Medicare or insurance-related products and services.

• Headless CMS Familiarity: Experience with headless CMS platforms such as Prismic, Contentful, or similar.

• Front-End Technology Awareness: Understanding of front-end development technologies like React and experience working with Storybook for component documentation.

• Design System Governance: Experience in establishing or managing design system governance models and phased rollout strategies.

📝 Enhancement Note: The requirement for 8+ years of experience and "expert Figma proficiency" suggests this is a senior-level individual contributor role focusing on high-impact design strategy and execution. The preference for healthcare experience and specific technology stack knowledge (Prismic, React/Storybook) indicates the company values candidates who can hit the ground running with minimal ramp-up time in their specific ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Evolution Case Studies: Showcase projects where you've strategically evolved an existing brand identity, detailing the audit process, strategic recommendations, and the resulting visual system.

• Digital Design System Examples: Present a comprehensive digital design system you've developed, including foundational elements, design tokens, interactive components, and clear documentation. Highlight its scalability and modularity.

• Component Library Work: Demonstrate experience in creating and organizing component libraries within Figma, emphasizing structure, reusability, and engineering handoff.

• Accessibility Integration: Include examples that clearly illustrate your application of WCAG 2.1 AA+ standards, particularly for older adult demographics, showcasing how accessibility was integrated into the design process.

• Cross-Functional Collaboration Proof: Provide evidence of successful collaboration with engineering and product teams, showcasing how your design system was implemented and adopted.

Process Documentation:

• Design System Framework: Detail your methodology for structuring and documenting design systems, including the definition of design tokens, component states, usage guidelines, and contribution models.

• Brand Audit Methodology: Outline your approach to auditing existing brand assets, identifying strengths, weaknesses, and opportunities for strategic evolution.

• Implementation Guidance: Showcase examples of how you provide clear, actionable guidance to engineers for implementing design system components and adhering to brand guidelines.

📝 Enhancement Note: Given the project's focus on brand evolution and design system creation, the portfolio is paramount. Candidates should prepare to walk through specific case studies demonstrating their strategic thinking, technical design skills in Figma, and understanding of implementation requirements, particularly for a regulated industry and specific user demographic.

💵 Compensation & Benefits

Salary Range: As this is a contract position, the compensation will likely be offered on an hourly or daily rate basis. Based on the senior-level experience required (8+ years), expertise in design systems and Figma, and the location (Waltham, MA), a competitive rate would typically range from $60 to $90 per hour, depending on the candidate's specific qualifications, portfolio strength, and negotiation.

Benefits:

• Hourly/Daily Rate: Competitive compensation for the duration of the contract.

• Project Scope: A focused 3-4 month engagement allowing for deep immersion in a specific project.

• Potential for Future Work: While a contract, successful performance could lead to further engagements.

Working Hours: The role likely requires standard full-time hours, approximately 40 hours per week, to meet the project timeline. Flexibility may be possible, but consistent availability for collaboration with the team and engineers is expected.

📝 Enhancement Note: The provided job description explicitly states that the "Total Rewards package" (including stock options, bonus eligibility, health insurance, etc.) is for full-time employees only and that "Intern and Contract positions are not eligible." Therefore, benefits listed in the raw data are not applicable to this specific role. The compensation is structured as a contract rate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Health Insurance. Devoted Health operates in a highly regulated and competitive sector, aiming to provide a superior healthcare experience for Medicare beneficiaries. This means a strong emphasis on trust, clarity, compliance, and user-centricity.

Company Size: Devoted Health is a rapidly growing company, indicated by its "fast growth" and serving members across the US since its founding in 2017. While specific numbers aren't provided in the raw data, its ambition suggests a dynamic, potentially fast-paced startup-like environment within a structured healthcare organization.

Founded: 2017. This indicates a relatively young company, likely still refining its processes, brand, and systems, making this contract role crucial for establishing foundational design elements.

Team Structure:

• The contract Visual Designer will be "embedded with our internal team," suggesting direct integration rather than a remote, siloed engagement.

• They will work "alongside a front-end engineer" who will implement the design system, implying a close, collaborative partnership.

Methodology:

• Data-Driven Evolution: The role involves auditing current assets and making informed recommendations, suggesting a data-informed approach to brand and design system development.

• User-Centric Design: A strong focus on the primary audience (Medicare beneficiaries 65+) and accessibility (WCAG 2.1 AA+) highlights a commitment to user needs.

• Iterative Development: The process of creating a design system and applying it to touchpoints for validation points to an iterative design-build cycle.

Company Website: [Company URL not provided, but implied by domain "devoted.com"]

📝 Enhancement Note: Devoted Health is positioned as a modern, tech-enabled healthcare company aiming to disrupt the traditional Medicare landscape. The company culture likely values innovation, compassion, and a mission-driven approach. For a designer, this means understanding the importance of clear communication, empathy for the user, and the ability to contribute to a brand that needs to build trust and credibility.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, specifically a contract engagement focused on a critical project (brand evolution and design system). It's an individual contributor role with significant strategic and tactical responsibility. While not a permanent position, it offers the chance to make a substantial impact on Devoted Health's foundational visual assets.

Reporting Structure: The designer will be "embedded with our internal team" and will "work alongside a front-end engineer." They will also report to or work closely with design leadership or project managers within Devoted Health, and will interact with various stakeholders.

Operations Impact: The success of this role directly impacts Devoted Health's brand perception, user experience across digital platforms, and the efficiency of future design and development work through the established design system. A well-defined visual identity and design system are critical for building trust, ensuring brand consistency, and scaling operations effectively in the healthcare sector.

Growth Opportunities:

• Project Leadership: Opportunity to lead a critical project from audit to implementation guidance.

• Design System Expertise: Deepen expertise in building and scaling design systems, a highly sought-after skill.

• Healthcare Industry Exposure: Gain valuable experience in the nuances of designing for the healthcare and insurance sectors, especially for an aging demographic.

• Potential for Future Engagements: Successful completion of this contract could lead to further project-based work or even full-time opportunities if the company has future needs.

📝 Enhancement Note: This contract role is an excellent opportunity for a senior designer to add a significant, high-profile project to their portfolio. The growth is primarily in skill development and project experience rather than a traditional career ladder within Devoted Health, given its contract nature.

🌐 Work Environment

Office Type: While the role is remote-OK for the USA, Devoted Health has a physical office in Waltham, Massachusetts. The mention of being "embedded with our internal team" suggests the possibility of occasional in-person collaboration or integration with a team that may have hybrid or in-office elements, though the primary mode for this contract is remote.

Office Location(s): Waltham, Massachusetts, United States.

Workspace Context:

• Remote Collaboration: The primary work environment will be remote, requiring self-discipline and proficiency with remote collaboration tools.

• Cross-Functional Integration: The role demands close collaboration with a dedicated front-end engineer and broader stakeholder groups, necessitating strong digital communication skills.

• Technology & Tools: Access to and proficiency with Figma is essential. The engineer will use Prismic and React/Storybook, so understanding these environments for handoff and collaboration is key.

Work Schedule: The role is expected to be full-time (approximately 40 hours/week). While remote, maintaining regular communication hours and availability for team meetings and collaborative sessions will be crucial. The project has a defined 3-4 month timeline, requiring focused effort to meet deliverables.

📝 Enhancement Note: The "Remote OK (USA)" status implies flexibility in location within the United States. However, "embedded with our internal team" suggests a degree of integration that may require adherence to core working hours and consistent communication, even if not physically present in an office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's core requirements.

• Portfolio Presentation: Expect to present your portfolio, focusing on relevant case studies (brand evolution, design systems, accessibility). Be prepared to articulate your process, rationale, and how you approach problem-solving.

• Technical/Skill Assessment: Interviews may include specific questions about Figma capabilities, design system architecture, WCAG standards, and experience with healthcare or regulated industries.

• Cross-Functional Interview: You'll likely meet with the front-end engineer you'd be collaborating with, and potentially other stakeholders (e.g., product, marketing) to assess collaboration style and communication.

• Final Decision: Based on overall fit, skills, portfolio, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that directly address brand evolution, digital design systems, and accessibility for older adults.

• Detail Your Process: For each project, clearly outline the problem, your role, your process (audit, research, ideation, design, iteration), the tools used (especially Figma), and the outcome/impact.

• Highlight Figma Expertise: Be ready to demonstrate specific Figma features you used for design systems (tokens, components, auto layout, variants) and how you prepared assets for engineering handoff.

• Emphasize Accessibility: Clearly articulate how you incorporated WCAG 2.1 AA+ principles and considered the needs of a 65+ audience. Show examples of high-contrast designs, readable typography, and simplified interfaces.

• Tell a Story: Frame your projects as narratives that showcase your problem-solving abilities and strategic thinking, not just a collection of visuals.

Challenge Preparation:

• Design System Scenario: Be prepared for a hypothetical scenario where you might be asked to outline how you'd approach building or evolving a design system for a specific product or feature.

• Brand Audit Approach: Consider how you would audit Devoted Health's current brand and what key recommendations you might initially propose.

• Accessibility Considerations: Be ready to discuss how you would ensure a design system remains accessible as it grows and evolves.

• Engineering Collaboration: Think about how you would effectively communicate design intent and constraints to a front-end engineer, particularly regarding a design system.

📝 Enhancement Note: The emphasis on a portfolio and specific project types (brand evolution, design systems) means candidates must tailor their presentation to directly address these requirements. Demonstrating a clear, repeatable process for design system creation and an understanding of implementation challenges will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is mandatory for all aspects of visual design, design system creation, prototyping, and engineering handoff. This includes mastery of features like design tokens, components, variants, auto layout, and collaboration tools.

• Design System Management Tools: While Figma is the primary design tool, understanding concepts related to design token management and component architecture is crucial.

Analytics & Reporting:

CRM & Automation:

Development Environment Context:

• Prismic: The company uses Prismic for its website architecture, meaning the design system needs to be compatible with content managed through this headless CMS.

• React: The member portal is built with React, so understanding how design system components translate to React code is important for effective handoff.

• Storybook: This is used for documenting and showcasing React components, implying that the design system documentation should align with or integrate with Storybook practices.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of Prismic and React/Storybook indicates that the candidate should have a strong understanding of how design systems translate into code and integrate with modern web development workflows, facilitating smooth collaboration with engineers.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: Devoted Health is on a mission to improve healthcare for older Americans. This implies a culture that values purpose, impact, and dedication to the user.

• Compassion & Family: The company emphasizes "caring for every person like family." This suggests a culture that is empathetic, supportive, and focused on human connection.

• Innovation & Growth: As a relatively young, fast-growing company, Devoted Health likely values forward-thinking, adaptability, and a proactive approach to problem-solving.

• Credibility & Trust: In the healthcare sector, especially with a senior demographic, building and maintaining trust is paramount. This translates to a value placed on clarity, accuracy, and reliability.

• Diversity & Inclusion: The company explicitly states its commitment to a "diverse and vibrant workforce" and being an "Equal Opportunity Employer," valuing unique perspectives and respectful collaboration.

Collaboration Style:

• Embedded & Integrated: The designer will be "embedded" with the team, suggesting a collaborative, integrated approach rather than a purely external contractor relationship.

• Partnership with Engineering: Close collaboration with a front-end engineer is a core aspect, requiring clear communication and shared understanding of goals.

• Stakeholder Engagement: Working with various stakeholders means the ability to communicate design decisions, gather feedback, and build consensus is vital.

• Data-Informed: The process of auditing and refining suggests a culture that values informed decision-making.

📝 Enhancement Note: The company's mission and values are central to its identity. A designer should be prepared to align their work with these principles, demonstrating empathy, clarity, and a commitment to improving the lives of Medicare beneficiaries. The "family" and "compassion" aspects suggest a warm, supportive, yet professional work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution Complexity: Evolving an established brand without alienating existing users or losing core equity requires careful strategic thinking and design execution.

• Balancing User Needs: Designing for a 65+ demographic with specific accessibility needs while also conveying credibility to partners and the broader healthcare ecosystem presents a complex design challenge.

• System Scalability & Maintainability: Creating a design system that is robust, scalable, and maintainable across multiple platforms and future growth is technically demanding.

• Cross-Functional Alignment: Ensuring buy-in and consistent adoption of the design system across design, engineering, and marketing teams requires strong communication and influence.

• Contract Timeline: Completing a significant brand evolution and design system project within a 3-4 month timeframe demands efficient workflow and strong project management.

Learning & Development Opportunities:

• Deep Design System Mastery: Gain hands-on experience building and documenting a comprehensive design system for a growing organization.

• Healthcare UX Expertise: Develop specialized knowledge in UX/UI design for the healthcare industry and for older adult users.

• Cross-Functional Collaboration Skills: Enhance abilities to collaborate effectively with engineering teams and diverse stakeholders in a remote setting.

• Portfolio Enhancement: Create tangible, high-impact deliverables that significantly bolster a professional portfolio.

📝 Enhancement Note: This contract offers a concentrated opportunity to tackle significant design challenges within a specific, impactful domain. The growth potential lies in mastering the specific skills required for this project and gaining experience in a mission-critical area of the healthcare industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing an existing brand identity and identifying areas for evolution. What metrics or qualitative factors would you consider?"

• "Walk us through a design system you've built. What were the key architectural decisions, how did you manage design tokens, and how did you ensure its scalability?"

• "How would you approach designing a digital interface for users aged 65+ to ensure WCAG 2.1 AA+ compliance and optimal usability?"

• "Imagine Devoted Health needs to update its member ID card. How would you approach this task, ensuring it aligns with the new digital-first design system and communicates necessary information clearly?"

Company & Culture Questions:

• "What interests you about Devoted Health's mission and our approach to healthcare?"

• "How do you embody values like compassion and clarity in your design work?"

• "Describe a time you had to advocate for design decisions to stakeholders who had different priorities or perspectives."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your process, the solutions you designed, and the impact or outcome. Use visual aids effectively.

• Focus on Relevance: Prioritize projects that demonstrate brand evolution, digital design systems, Figma expertise, and accessibility for older adults.

• Show, Don't Just Tell: Be prepared to deep-dive into specific Figma files or prototypes to illustrate your technical skills and design thinking.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the success of your designs (e.g., improved usability scores, adherence to accessibility standards, successful implementation).

• Address the "Why": Explain the strategic rationale behind your design choices, connecting them to Devoted Health's goals and target audience.

📝 Enhancement Note: Interview preparation should center on demonstrating a strategic, process-driven approach to design and a strong understanding of the specific needs of Devoted Health's audience and technical environment. Being able to articulate "why" behind design decisions is as important as showing "what" was designed.

📌 Application Steps

To apply for this contract Visual Designer position:

• Submit Your Application: Follow the link provided to submit your resume and portfolio through the Devoted Health careers portal.

• Tailor Your Resume: Highlight your 8+ years of experience, explicit mention of brand evolution, digital design systems, Figma proficiency, and any experience with WCAG 2.1 AA+ or healthcare/regulated industries.

• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 case studies that directly showcase your expertise in brand evolution, digital design systems, and accessibility design for older adults. Be ready to detail your Figma workflow.

• Prepare Your Narrative: Practice articulating your design process, rationale, and experience with specific tools (Figma, Prismic, React/Storybook context) and concepts (WCAG, design tokens, component architecture) for interview discussions.

• Research Devoted Health: Understand their mission, target audience, and current brand presence to better articulate your alignment and potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.