Visual Designer B2B SaaS

📍 Job Overview

Job Title: Visual Designer, B2B SaaS

Company: Crop.photo

Location: Colombia (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: October 16, 2025

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Visual Storytelling for B2B SaaS: Focus on creating compelling visual narratives that communicate the benefits of Crop.photo's AI-powered visual creation platform to a business audience.

• Brand Consistency & Impact: Maintain and evolve a strong brand visual identity across all digital marketing touchpoints, ensuring high-impact and conversion-driven design.

• Cross-Functional Collaboration: Work closely with Product Marketing, UX Design, and founders to translate product value and marketing objectives into engaging visual assets.

• Performance-Oriented Design: Develop visuals that not only look professional but are strategically crafted to drive engagement, conversions, and support growth marketing initiatives.

📝 Enhancement Note: While this role is for a Visual Designer, its focus on B2B SaaS product marketing, landing pages, and growth campaigns places it firmly within the broader GTM (Go-To-Market) operations ecosystem. The emphasis on driving conversions and working with marketing campaigns aligns it with Marketing Operations functions, requiring a strategic understanding of how design supports business objectives.

📈 Primary Responsibilities

• Design high-conversion visual assets for a range of marketing channels, including website homepages, landing pages, digital ads, social media graphics, email banners, and sales enablement decks.

• Collaborate closely with the Product Marketing Manager to influence website structure, develop wireframes, and refine content hierarchy for optimal user engagement and conversion.

• Own and evolve the brand's visual identity across diverse formats, including illustrations, UI screenshots, iconography, diagrams, and overlay elements for product visuals.

• Partner with video editors to storyboard and produce visual assets for short product demo videos and motion graphics snippets.

• Create engaging visual product teasers and marketing content using tools like Canva, Screen Studio, Nyggma, or Figma.

• Design for performance, ensuring all visual creations are optimized to meet specific marketing campaign goals and conversion targets.

• Maintain and contribute to design systems, component libraries, and style guides within Figma to ensure brand consistency and design efficiency.

• Support the execution of launch campaigns, product marketing initiatives, and growth experiments through compelling visual design.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic marketing support, typical of a mid-level designer within a GTM team focused on B2B SaaS. The emphasis on "high-conversion visuals" and "design for performance" indicates a need to understand marketing metrics and user psychology, moving beyond pure aesthetics to measurable business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field, or equivalent practical experience.

Experience: 2-4 years of professional experience in Visual Design, with a significant portion focused on B2B marketing or product design, ideally within the SaaS, AI, or creative technology sectors.

Required Skills:

• Visual Design Expertise: Proven ability to create visually stunning, polished, and on-brand graphics.

• B2B SaaS Focus: Demonstrated experience designing for B2B software products and marketing campaigns.

• Digital Product Storytelling: Ability to translate complex product features and benefits into clear, compelling visual narratives.

• Figma Proficiency: Advanced skills in Figma for UI design, prototyping, and design system management.

• Adobe Suite Fluency: Strong command of Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.

• Brand Visual Identity: Experience in developing and maintaining visual brand guidelines, including illustrations, iconography, and layout principles.

• Marketing Asset Creation: Proven ability to design various marketing materials such as web graphics, landing pages, banners, and presentations.

• Collaboration & Communication: Excellent verbal and written communication skills for effective cross-functional teamwork.

• Time Management & Prioritization: Ability to manage multiple projects, meet deadlines, and prioritize tasks effectively with minimal supervision.

Preferred Skills:

• After Effects Proficiency: Experience with After Effects for creating animations and motion graphics.

• Light Animation/Microinteractions: Ability to create subtle animations or microinteractions to demonstrate product use or value propositions.

• Webflow or Developer Handoff: Familiarity with Webflow or experience in providing design assets and specifications for web developers.

• AI/Visual Tech Design: Experience specifically designing for AI-powered tools or visual media platforms.

• UX Principles Understanding: A foundational understanding of UX principles to ensure clarity and simplicity in visual communication.

📝 Enhancement Note: The required skills emphasize a strong foundation in visual design tools and B2B SaaS context. The preferred skills point towards a desire for a candidate who can contribute to more dynamic content (animations) and has an understanding of the broader product development lifecycle (UX, developer handoff), indicating potential for growth within the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B SaaS Website/Landing Page Design: Submission of at least one significant B2B SaaS website or landing page design project is mandatory. This should showcase your ability to create effective, conversion-oriented digital experiences for a business audience.

• Brand Identity Application: Examples demonstrating how you've applied and evolved brand visual identity across various marketing channels, showing consistency and strategic thinking.

• Marketing Campaign Visuals: Showcase a portfolio piece that highlights your ability to create impactful visuals for marketing campaigns, illustrating how design supported campaign objectives.

• Product Visualization: Include examples of how you've visually communicated product benefits or features, particularly for tech products or SaaS platforms.

Process Documentation:

• Design Workflow & Collaboration: Be prepared to discuss your design process, from brief interpretation and concept development to final asset delivery and iteration, highlighting how you collaborate with cross-functional teams.

• Design System Contribution: Demonstrate your understanding and experience in contributing to or maintaining design systems and component libraries, showcasing your approach to ensuring consistency and scalability.

• Performance Measurement Integration: Be ready to articulate how you consider performance metrics (e.g., conversion rates, click-through rates) during your design process and how you've measured the impact of your visual work.

📝 Enhancement Note: The explicit requirement for a B2B SaaS website/landing page design in the portfolio is a critical filter. This indicates that the company values practical, results-driven design that directly supports GTM efforts, rather than purely aesthetic or conceptual work. The emphasis on design systems and performance measurement further aligns with operational efficiency and measurable marketing outcomes.

💵 Compensation & Benefits

Salary Range: Given the location in Colombia and the mid-level experience requirement (2-4 years), a competitive salary range for a remote Visual Designer in this market would typically fall between COP $4,000,000 to COP $7,000,000 per month. For international remote roles, companies often benchmark against more competitive markets, which could push this slightly higher, especially considering the "Silicon Valley-level mentorship" benefit.

Benefits:

• Competitive Salary: A salary benchmarked to attract top talent.

• Silicon Valley-Level Mentorship: Direct access to founders and executives with experience in scaling public companies and building global brands, offering invaluable career development.

• Real Impact: Opportunity to design visuals for prominent global brands like Lacoste, Urban Outfitters, and UEFA, impacting millions of e-commerce listings and campaigns.

• Career Acceleration: A role that allows ownership of significant brand experience components, leadership on high-visibility projects, and growth alongside an early-stage, high-potential team.

• Work You'll Be Proud To Show Off: All created assets will be deployed in products used by global brands, providing tangible portfolio pieces and professional satisfaction.

Working Hours: Approximately 40 hours per week, with flexibility often inherent in remote roles, allowing for effective management of design processes and creative output across different time zones.

📝 Enhancement Note: The salary estimate is based on typical mid-level designer compensation in Colombia, adjusted upwards to reflect the remote nature of the role and the company's stated ambition to attract high-caliber talent with "Silicon Valley-level mentorship." The benefits heavily emphasize professional growth and tangible career acceleration, which are key motivators for ambitious designers in tech.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software as a Service (SaaS), E-commerce Technology, Creative Tools.

Company Size: Early-stage startup (implied by "early team," direct founder collaboration, and recent funding/growth phase). The company appears to be scaling rapidly, having secured significant clients like Lacoste and Urban Outfitters.

Founded: The company is relatively new, focusing on a specific niche within AI-powered visual creation for e-commerce.

Team Structure:

• Lean and Agile: Expect a flat hierarchy with direct access to founders and key decision-makers.

• Cross-Functional Collaboration: The design role is central to product marketing, UX, and growth teams, requiring close interaction and shared ownership of GTM initiatives.

• Founder-Led Vision: The company culture is likely heavily influenced by the founders' vision and drive, emphasizing innovation, speed, and impact.

Methodology:

• Data-Driven Decisions: While this is a design role, the emphasis on "high-conversion visuals" and "design for performance" suggests that data and analytics play a crucial role in evaluating design success.

• Iterative Development: As a startup, expect a culture of rapid iteration, experimentation, and continuous improvement in both product and marketing efforts.

• Product-Centric Approach: The core product's success and its visual representation are paramount, driving design priorities.

Company Website: https://crop.photo

📝 Enhancement Note: Crop.photo operates in a fast-paced, innovative startup environment. The culture will likely be collaborative, demanding, and rewarding, with a strong emphasis on tangible results and direct contribution to business growth. The AI and SaaS sectors are highly competitive, meaning design is a critical differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer. It offers significant opportunities for impact and growth beyond a typical junior designer role, with ownership of key brand assets and direct influence on marketing outcomes.

Reporting Structure: The designer will likely report directly to a Head of Marketing, a Product Marketing Manager, or potentially a founder, depending on the company's current organizational structure. Close collaboration with UX designers and Product Marketing is expected.

Operations Impact: The Visual Designer's work is directly tied to Crop.photo's Go-To-Market strategy. Their designs will be instrumental in acquiring new B2B clients, supporting sales enablement, and reinforcing brand perception in a competitive AI/SaaS market. The success of marketing campaigns and website conversion rates will be a direct measure of this role's impact.

Growth Opportunities:

• Specialization in AI/SaaS Design: Deepen expertise in designing for cutting-edge technology products, a highly sought-after skill.

• Lead Design Projects: Progress to leading design initiatives for major product launches, marketing campaigns, and brand evolution projects.

• Expand into Product Design: With a strong understanding of UX principles and product marketing, there may be opportunities to transition into a Product Designer role.

• Mentorship and Leadership: As the company grows, opportunities to mentor junior designers or take on team lead responsibilities may emerge.

• Contribution to Brand Strategy: Influence the overall visual direction and brand strategy of a rapidly scaling tech company.

📝 Enhancement Note: This role is an excellent stepping stone for designers looking to specialize in B2B SaaS and AI. The "Silicon Valley-level mentorship" and direct impact on well-known brands suggest a high potential for rapid career acceleration and skill development.

🌐 Work Environment

Office Type: Fully Remote. The company operates without a physical office, enabling global talent acquisition.

Office Location(s): Primarily Colombia, but the remote nature suggests potential for candidates in other suitable time zones. The company is headquartered in the US (implied by "Silicon Valley-level mentorship").

Workspace Context:

• Independent Work: Expect a high degree of autonomy, requiring self-discipline and effective time management to succeed in a remote setting.

• Digital Collaboration Tools: Reliance on digital platforms (Slack, Zoom, Figma, project management tools) for communication, collaboration, and asset sharing.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a broad perspective.

Work Schedule: While a standard 40-hour work week is expected, remote roles often offer flexibility in structuring the workday. However, collaboration with team members in different time zones may require some overlap during core working hours.

📝 Enhancement Note: The remote-first nature of this role necessitates strong self-management skills and comfort with digital collaboration tools. The company's US headquarters and focus on global brands imply a professional, results-oriented remote work culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios, with a strong emphasis on the mandatory B2B SaaS website/landing page design.

• Portfolio Deep Dive: An interview focused on discussing specific projects within the portfolio, your design process, rationale behind decisions, and understanding of brand and performance objectives.

• Skills Assessment/Design Challenge: Potentially a small design task or a more in-depth discussion of how you would approach specific design challenges relevant to Crop.photo's B2B SaaS offerings.

• Cultural Fit & Collaboration Interview: Meeting with founders or key team members to assess alignment with company values, communication style, and ability to collaborate effectively in a remote, fast-paced environment.

• Final Interview: May involve a discussion about your career aspirations and how you see yourself growing with Crop.photo.

Portfolio Review Tips:

• Highlight B2B SaaS Success: Ensure your most relevant B2B SaaS website or landing page project is prominently featured and clearly explained.

• Quantify Impact: Where possible, include metrics or describe how your designs contributed to business goals (e.g., improved conversion rates, increased engagement).

• Explain Your Process: Be ready to walk through your creative process, from understanding the brief to iterating on designs and collaborating with stakeholders.

• Showcase Brand Understanding: Demonstrate your ability to interpret and apply brand guidelines consistently across different mediums.

• Tailor to Crop.photo: Briefly explain why Crop.photo's mission and product resonate with you and how your skills can contribute to their success.

Challenge Preparation:

• Understand Crop.photo: Research their product, target audience, competitors, and current marketing efforts.

• AI & Visual Tech Trends: Be aware of current design trends and best practices in AI and visual technology.

• B2B SaaS Design Principles: Refresh your knowledge on effective design strategies for B2B software, focusing on clarity, trust, and value proposition communication.

• Storytelling with Data: Prepare to discuss how you would visually represent data and product benefits to a business audience.

📝 Enhancement Note: The portfolio requirement is non-negotiable and will be the primary gatekeeper. Candidates should prepare to articulate not just what they designed, but why, and what impact it had. The focus on B2B SaaS and performance means demonstrating business acumen alongside creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management.

• Adobe Creative Suite: Photoshop, Illustrator for advanced image editing and graphic creation.

• Canva: May be used for quick social media graphics or internal presentations.

• Screen Studio / Nyggma: Tools for creating visual product teasers and short video assets.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with understanding website traffic and conversion data to inform design decisions.

• Product Analytics Tools (e.g., Mixpanel, Amplitude): Understanding how user behavior data can influence design choices.

CRM & Automation:

• HubSpot: Mentioned for landing pages, indicating potential need to understand how designs integrate with or are deployed via HubSpot.

• General understanding of Marketing Automation Platforms: Awareness of how visual assets are used in email marketing campaigns.

📝 Enhancement Note: Proficiency in Figma and Adobe Suite is critical. Familiarity with tools for creating short video assets and an understanding of how designs integrate with marketing platforms like HubSpot are also highly valuable. The role requires a designer who is tech-savvy and adaptable to a range of digital tools.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to creating high-quality, polished visuals that meet rigorous standards, reflecting the company's own product quality.

• Data-Informed Creativity: Balancing aesthetic appeal with a data-driven approach to ensure designs are effective and drive desired business outcomes.

• Collaboration & Transparency: Open communication and a willingness to share ideas, provide feedback, and work collectively towards GTM goals.

• Impact & Ownership: Taking pride in work that has a tangible effect on the company's success and taking ownership of design projects from conception to completion.

• Continuous Learning: An eagerness to stay updated with design trends, AI advancements, and effective marketing strategies.

Collaboration Style:

• Agile & Iterative: Working in short cycles, incorporating feedback rapidly, and being comfortable with iterative design improvements.

• Cross-Functional Partnership: Proactively engaging with Product Marketing, UX, and other stakeholders to ensure design aligns with broader business objectives.

• Feedback-Oriented: Open to constructive criticism and skilled at providing clear, actionable feedback to collaborators.

📝 Enhancement Note: The company values a blend of creative talent and operational efficiency. Expect a culture that rewards initiative, collaboration, and a results-oriented mindset. The "Silicon Valley-level mentorship" suggests a drive for high performance and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Effectively creating visuals that are both aesthetically superior and highly conversion-oriented, a common challenge in performance marketing design.

• Rapid Iteration in a Startup: Adapting quickly to changing priorities, market feedback, and the fast pace of a startup environment.

• Communicating Complex Tech: Visually simplifying and communicating the benefits of advanced AI technology to a B2B audience.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote setting.

Learning & Development Opportunities:

• Deep Dive into AI/SaaS Design: Becoming a specialist in a high-demand niche within the tech industry.

• Exposure to Global Brands: Gaining experience working with and for prestigious international clients, enhancing portfolio value.

• Mentorship from Industry Leaders: Learning directly from experienced founders and executives in the tech startup space.

• Growth Marketing Acumen: Developing a stronger understanding of marketing analytics, conversion optimization, and growth strategies.

📝 Enhancement Note: This role offers significant challenges that are also ripe for professional growth. Overcoming these challenges will equip the designer with highly valuable skills and experience in the competitive B2B SaaS and AI sectors.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a hero banner for a new AI feature launch on our website, considering our B2B SaaS audience and the need for high conversion?" (Focus on process, audience understanding, and conversion goals).

• "Describe a time you had to balance a strong brand aesthetic with strict performance marketing objectives. What was your approach, and what was the outcome?" (Highlighting strategic thinking and results).

Company & Culture Questions:

• "What do you admire about Crop.photo's current visual branding, and where do you see opportunities for enhancement?" (Shows research and critical thinking).

• "How do you prefer to collaborate with Product Marketing Managers and UX designers in a remote setting?" (Assessing teamwork and communication style).

Portfolio Presentation Strategy:

• Structure Your Story: For each project, clearly outline the problem, your role, the solution (your design), and the results/impact.

• Focus on B2B SaaS: Prioritize projects that demonstrate your ability to design for business audiences and drive business outcomes.

• Highlight AI/Tech Relevance: If applicable, showcase projects that involved complex technology or AI, explaining how you simplified their communication.

• Discuss Your Process: Be prepared to detail your design thinking, tool usage, and collaboration methods.

• Quantify Impact: Use metrics or tangible outcomes to demonstrate the effectiveness of your designs.

📝 Enhancement Note: Prepare to discuss your portfolio through the lens of business objectives, B2B SaaS context, and performance metrics. The interview will likely assess not just your design skills, but your strategic thinking, problem-solving abilities, and cultural fit within a dynamic startup.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Workable link.

• Curate Your Portfolio: Ensure your portfolio prominently features at least one B2B SaaS website or landing page design. Tailor your presentation to highlight relevant projects that showcase your ability to drive conversions and communicate complex tech.

• Optimize Your Resume: Highlight your experience in B2B SaaS, AI, digital product storytelling, and proficiency in Figma and Adobe Suite. Quantify achievements where possible.

• Prepare Your Design Narrative: Be ready to articulate your design process, creative rationale, and the impact of your work during portfolio review interviews. Practice explaining how your visuals contribute to business goals.

• Research Crop.photo: Understand their product, target market, and existing brand presence to demonstrate genuine interest and strategic thinking during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---