Visual Designer

📍 Job Overview

Job Title: Visual Designer Company: Vesync Location: Tustin, CA Job Type: Full Time Category: Visual Design / Marketing Operations Date Posted: 2025-12-16 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and optimization of digital experiences and marketing assets to enhance user engagement and drive performance.
• Develop and maintain comprehensive design systems, ensuring brand consistency across all visual touchpoints.
• Craft high-fidelity mockups and responsive prototypes using industry-standard design tools.
• Collaborate closely with marketing teams to produce compelling creative collateral that aligns with campaign objectives and drives conversion.
• Utilize A/B testing insights and performance data to iteratively refine designs and maximize engagement.

📝 Enhancement Note: This role is positioned as a Visual Designer with a strong emphasis on performance marketing and conversion optimization, indicating a GTM (Go-To-Market) or Marketing Operations adjacent function. The core responsibilities blend creative design with data-driven decision-making, a critical aspect of modern marketing operations.

📈 Primary Responsibilities

• Design and optimize websites, landing pages, mobile experiences, emails, and digital advertisements, focusing on both aesthetic appeal and conversion performance.
• Develop and meticulously maintain design systems, including style guides, typography standards, and layout frameworks to ensure unwavering brand consistency across all digital platforms.
• Create responsive, high-fidelity prototypes and detailed mockups using Figma to effectively communicate design concepts and user flows to stakeholders.
• Partner with marketing teams to conceptualize and produce impactful creative assets that directly support and amplify campaign objectives and business goals.
• Design and implement A/B tests for creative assets, actively analyzing performance data to iterate on and improve designs for enhanced engagement and conversion rates.
• Ensure all creative output is visually compelling, intuitive for users, and strategically aligned with overarching marketing and business objectives.
• Proactively research and stay abreast of the latest design trends, UX/UI best practices, and digital marketing strategies to consistently deliver innovative and effective design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance analysis, typical of roles supporting GTM strategies. The emphasis on A/B testing and conversion-focused design suggests the need for a designer who understands how visual elements directly impact business outcomes, a key metric in operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Design, or a closely related field.

Experience: Demonstrated experience in designing a variety of digital assets, including web interfaces, mobile applications, and marketing collateral, supported by a robust portfolio. Experience with landing page optimization and responsive design principles is crucial.

Required Skills:

• Mastery of Figma for prototyping and high-fidelity mockups.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong understanding of fundamental design principles, user experience (UX), and user interface (UI) design.
• Proven ability to design for conversion, with an understanding of how visual elements drive user action.
• Experience with responsive design techniques applicable to web and mobile platforms.
• Excellent communication skills, enabling clear articulation of design concepts and rationale.
• Strong time management and organizational skills, with the ability to manage multiple projects concurrently.
• Meticulous attention to detail, ensuring accuracy and quality in all design outputs.

Preferred Skills:

• Experience with motion graphics design using Adobe After Effects.
• Familiarity with analytics platforms (e.g., Google Analytics) and A/B testing methodologies for creative performance evaluation.
• Knowledge of design systems and their implementation.
• Understanding of digital marketing campaign structures and asset requirements.

📝 Enhancement Note: The requirement for Figma and Adobe Creative Suite proficiency is standard for visual designers. The inclusion of UX/UI, conversion-focused design, and A/B testing indicates a role that requires more than just aesthetic creation; it demands an understanding of how design contributes to measurable business results, aligning with the analytical aspects of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design projects, with a clear emphasis on web, mobile, and marketing assets.
• Case studies or project examples demonstrating the impact of design on user engagement, conversion rates, and overall campaign performance.
• Visualizations of high-fidelity mockups and interactive prototypes created in Figma.
• Examples of how design principles were applied to solve specific business challenges or achieve marketing objectives.
• Documentation of design system components or style guides developed for brand consistency.

Process Documentation:

• Examples of workflow processes used in design projects, from concept to final asset delivery.
• Demonstrations of how design iterations were informed by A/B testing results or performance data.
• Evidence of collaboration with marketing or product teams throughout the design lifecycle.
• Documentation illustrating understanding and application of responsive design principles.

📝 Enhancement Note: For a Visual Designer role with a performance focus, the portfolio should not only highlight aesthetic capabilities but also demonstrate a data-driven approach. Applicants should be prepared to articulate the "why" behind their design choices, linking them to measurable outcomes and optimization strategies, akin to how operations professionals present process improvements.

💵 Compensation & Benefits

Salary Range: The stated salary is $28.84/hour. Assuming a standard 40-hour work week, this equates to an approximate annual salary of $59,987.20. This falls within the mid-range for a Visual Designer with 2-5 years of experience in the Tustin, CA area, considering the cost of living and market rates for creative professionals in Southern California.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance coverage, with 100% employer contribution for the employee, spouse, and dependents.
• 401K retirement plan with an employer match of 4%, featuring immediate 100% vesting.
• Generous Paid Time Off (PTO) policy, in addition to paid company holidays.
• Life Insurance coverage.
• Voluntary Life Insurance options.
• Disability Insurance.
• Critical Illness Coverage.
• Accident Insurance.
• Healthcare Flexible Spending Account (FSA).
• Dependent Care FSA.
• Travel Assistance Program.
• Employee Assistance Program (EAP) for confidential support.
• Fully stocked kitchen providing convenient on-site amenities.

Working Hours: Standard full-time work, likely around 40 hours per week, with flexibility often inherent in creative roles, though specific hours may depend on project deadlines and team collaboration needs.

📝 Enhancement Note: The hourly rate of $28.84 for a Visual Designer with 2-5 years of experience in Tustin, CA, aligns with industry benchmarks for mid-level creative roles in this region. The comprehensive benefits package, especially the 100% covered insurance for family, is highly attractive and indicative of a company that values employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (Health & Wellness Products), E-commerce. VeSync operates within a dynamic consumer goods sector, focusing on health and wellness products. This industry is characterized by rapid innovation, competitive market landscapes, and a strong emphasis on direct-to-consumer (DTC) engagement, all of which influence the demands placed on marketing and design functions.

Company Size: VeSync is a growing company, likely falling into the mid-size category (50-200 employees) based on typical growth patterns for successful consumer brands. This size often signifies a balance between established processes and the agility to adapt quickly, offering opportunities for significant individual impact.

Founded: While the founding date isn't explicitly stated, the description implies VeSync is a "young and energetic company" that has achieved "tremendous success" and garnered industry awards (CES Innovation, iF Design, IGA, Red Dot). This suggests a relatively recent founding, with a strong track record of innovation and market penetration.

Team Structure:

• The Visual Designer will likely be part of a Marketing or Creative team, potentially reporting to a Creative Director or Marketing Manager.
• Collaboration will be key, involving close partnerships with marketing specialists, campaign managers, and potentially product development teams.
• The team is described as "smart and diligent," taking "ownership," and possessing a "spirit of learning," suggesting a culture of high performance and continuous improvement.

Methodology:

• The company emphasizes data-driven decision-making, particularly through A/B testing and performance data analysis for design refinement.
• Workflow planning and optimization are implied through the need for efficient asset creation and the development of design systems.
• Automation is not explicitly mentioned but can be inferred as a potential area for efficiency gains within marketing operations, which this role supports.

Company Website:

• Levoit: levoit.com
• COSORI: cosori.com
• Etekcity: etekcity.com

📝 Enhancement Note: VeSync's focus on health and wellness products, coupled with their DTC brands, means the Visual Designer will play a crucial role in shaping brand perception and driving online sales. The "young and energetic" description suggests a fast-paced environment where adaptability and a proactive approach are valued, aligning with the dynamic nature of GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, typically requiring 2-5 years of professional experience. It offers a direct path for individuals looking to apply and refine their design skills within a performance-oriented marketing context. The responsibilities suggest a move beyond pure aesthetics towards strategic design contributing to business objectives.

Reporting Structure: The Visual Designer will likely report to a Marketing Manager, Creative Director, or a similar leadership role within the marketing department. This structure allows for guidance and mentorship while providing autonomy in design execution. Collaboration with cross-functional teams is also a key aspect, indicating integration within broader GTM initiatives.

Operations Impact: The Visual Designer's impact is directly tied to the effectiveness of digital marketing campaigns and user experiences. By creating compelling and conversion-optimized assets, this role directly influences customer acquisition, engagement, and ultimately, revenue. The emphasis on A/B testing and data analysis highlights the role's contribution to optimizing marketing spend and improving ROI.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in specific areas like UI/UX for e-commerce, motion graphics for digital advertising, or advanced conversion rate optimization (CRO) design.
• Leadership Potential: Progress into Senior Visual Designer roles, leading design projects, mentoring junior designers, or potentially moving into a Design Lead or Art Director position within the marketing team.
• Cross-Functional Development: Gain exposure to broader marketing operations, campaign strategy, and product marketing, potentially leading to roles focused on integrated GTM strategies or digital marketing management.
• Industry Exposure: Contribute to award-winning brands and gain experience in a competitive consumer goods market, enhancing professional marketability.

📝 Enhancement Note: This role is an excellent stepping stone for a designer aiming to bridge creative talent with business impact. The emphasis on performance metrics and data analysis provides a strong foundation for understanding GTM operations and career progression into roles that require both creative vision and strategic execution.

🌐 Work Environment

Office Type: The role is explicitly stated as "on-site, office-based" in Tustin, CA. This indicates a traditional office setting designed for in-person collaboration and team synergy.

Office Location(s): Tustin, California, United States. This location in Orange County offers access to a vibrant business community and a desirable living environment.

Workspace Context:

• Collaborative Environment: As an on-site role, the workspace is designed to foster direct interaction, brainstorming sessions, and immediate feedback loops between designers, marketers, and other team members.
• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite) and potentially company-specific project management or communication tools.
• Team Interaction: Opportunities for spontaneous discussions, team meetings, and a shared work experience that can enhance team cohesion and accelerate problem-solving.

Work Schedule: Standard full-time hours, likely Monday through Friday, with potential for some flexibility depending on project demands. The on-site nature ensures dedicated work hours and clear boundaries between professional and personal time, conducive to focused design work and collaborative efforts.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration and team cohesion, which can be beneficial for rapid iteration and creative synergy. For operations roles, an office environment often facilitates better communication and shared understanding of complex processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities.
• Design Challenge: Likely a practical exercise, potentially involving the creation of a digital asset or a critique of existing designs, to evaluate design skills, problem-solving abilities, and understanding of conversion principles.
• Stakeholder Interviews: Meetings with marketing managers, team leads, and potentially cross-functional partners to assess collaboration style, communication skills, and cultural fit.
• Portfolio Presentation: A dedicated session to walk through your portfolio, discuss design decisions, explain the impact of your work, and demonstrate how you approach A/B testing and optimization.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your design directly contributed to measurable business outcomes (e.g., increased conversion rates, engagement, lead generation). Use data and metrics to support your claims.
• Figma & Adobe Mastery: Be prepared to discuss your proficiency in Figma and Adobe Creative Suite, possibly demonstrating specific techniques or workflows.
• Process & Rationale: Clearly articulate your design process for each project. Explain the problem, your approach, the solutions you devised, and the rationale behind your creative decisions, especially concerning user experience and conversion optimization.
• Brand Alignment: If possible, demonstrate how you adapt your design style to align with different brand identities, showcasing versatility.
• Conciseness: Present your strongest, most relevant work. Focus on quality over quantity, ensuring each piece effectively communicates your skills and impact.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge instructions. Identify the core objectives and constraints.
• Focus on Objectives: If the challenge involves conversion or marketing goals, ensure your design directly addresses these. Think about user flow, calls-to-action, and visual hierarchy.
• Time Management: Practice completing design tasks within a set timeframe, simulating interview conditions.
• Articulate Your Process: Be ready to explain your thought process, the tools you used, and the decisions you made during the challenge.

📝 Enhancement Note: The emphasis on a portfolio review and design challenge indicates that Vesync values practical skills and the ability to demonstrate impact. Candidates should prepare to not only show their creative work but also to explain the strategic thinking and data-informed decisions behind it, a crucial aspect for operations-minded roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating high-fidelity mockups, interactive prototypes, and collaborative design workflows. Proficiency is a core requirement.
• Adobe Creative Suite: Critical for asset creation, manipulation, and graphic production. This includes:
  • Photoshop: For image editing, manipulation, and digital painting.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: Potentially for layout design of marketing materials or style guides.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics): Familiarity with these tools is preferred for understanding creative performance data and informing design decisions.
• A/B Testing Tools: Experience with platforms used for testing creative variations to optimize user engagement and conversion rates.

CRM & Automation:

• While not directly listed, understanding how design assets integrate with CRM systems or marketing automation platforms (e.g., for email campaigns) would be beneficial for a performance-focused role.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The mention of A/B testing and analytics implies that the designer will work with performance data, bridging creative output with measurable business outcomes, a key component of operations strategy.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision-Making: A strong emphasis on using performance data, including A/B testing results, to inform and refine design choices, ensuring creativity is aligned with measurable business objectives.
• Efficiency and Optimization: A drive to create effective and optimized designs that contribute to campaign success and user engagement, reflecting an operations mindset focused on maximizing output and impact.
• Collaboration and Ownership: A culture where team members take responsibility for their work while actively collaborating with others to achieve shared goals, fostering a spirit of mutual support and collective success.
• Continuous Learning and Innovation: An environment that encourages staying current with design trends, UX/UI best practices, and digital marketing strategies to deliver fresh, innovative solutions.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with marketing teams, suggesting a collaborative style that bridges creative execution with campaign strategy and business objectives.
• Feedback Exchange: An openness to receiving and providing constructive feedback is implied, essential for iterative design processes and maintaining high-quality standards.
• Knowledge Sharing: A culture that supports sharing insights, best practices, and learnings, particularly regarding design performance and optimization strategies.

📝 Enhancement Note: The company culture emphasizes a blend of creative energy and performance-driven execution. For operations professionals, understanding these values means appreciating the importance of data, efficiency, and collaborative problem-solving within the creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also demonstrably drive conversion and engagement, requiring a keen understanding of user psychology and marketing objectives.
• Rapid Iteration Cycles: Working in a fast-paced consumer goods environment may involve frequent campaign launches and the need for quick design turnarounds and revisions based on performance data.
• Maintaining Brand Consistency: Ensuring a cohesive brand identity across diverse digital platforms and marketing materials while also catering to specific campaign needs can be complex.
• Staying Ahead of Trends: The digital landscape evolves rapidly; keeping pace with new design tools, user behaviors, and marketing strategies will be an ongoing challenge.

Learning & Development Opportunities:

• Advanced CRO Design: Deepen expertise in conversion rate optimization techniques specifically through visual design strategies.
• Motion Graphics Specialization: Develop advanced skills in motion graphics and animation for more dynamic digital advertising and content.
• Design System Leadership: Contribute to or lead the development and maintenance of sophisticated design systems for scalable brand management.
• Data Visualization Skills: Enhance abilities in visualizing performance data to better communicate design impact to stakeholders.
• Cross-Departmental Exposure: Gain insights into broader marketing strategies, product development, and e-commerce operations.

📝 Enhancement Note: This role presents a significant opportunity for a designer to develop a strong understanding of how creative output directly impacts business metrics. The challenges are framed as opportunities for growth, particularly in areas that bridge creative skills with analytical and strategic thinking, highly valued in operations.

💡 Interview Preparation

Strategy Questions:

• Design Process & Impact: "Walk me through a project in your portfolio where your design significantly improved conversion rates or user engagement. What was your process, and how did you measure success?" (Focus on data, A/B testing, and quantifiable results.)
• Tool Proficiency & Workflow: "Describe your experience using Figma for complex projects. How do you manage design systems and ensure brand consistency across multiple assets?" (Prepare to discuss specific Figma features and workflows.)
• Problem-Solving: "Imagine you're tasked with designing a new landing page for a product launch with a tight deadline. What are your immediate steps, and how would you ensure the design meets marketing objectives?" (Showcase strategic thinking, planning, and focus on goals.)

Company & Culture Questions:

• "What interests you about VeSync and our brands (Levoit, COSORI, Etekcity)?" (Research the brands, their products, and target audience.)
• "How do you approach collaboration with marketing teams and incorporate feedback into your designs?" (Highlight your communication and teamwork skills.)
• "How do you stay updated on the latest design trends and incorporate them into your work effectively?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Narrative is Key: For each project, tell a story: the challenge, your role, your process, the solution, and the measurable outcome.
• Quantify Your Impact: Use numbers, percentages, and data points to illustrate the success of your designs.
• Showcase Figma & Adobe Skills: Be ready to explain your use of these tools and potentially demonstrate specific techniques if asked.
• Focus on Conversion: Emphasize how your designs were optimized for user action and business goals.
• Be Prepared for Critique: Understand that interviewers may offer constructive feedback on your work; respond professionally and thoughtfully.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, data-informed approach. Candidates should be ready to articulate the business impact of their design work, aligning with the analytical and results-oriented nature of operations roles.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Tailor your portfolio to highlight projects involving web design, mobile experiences, marketing assets, and demonstrable improvements in conversion rates or user engagement. Ensure examples showcase your proficiency in Figma and Adobe Creative Suite.
• Resume Optimization: Update your resume to emphasize keywords such as "Visual Design," "UX/UI," "Figma," "Adobe Creative Suite," "Conversion-Focused Design," "A/B Testing," and "Marketing Assets." Quantify your achievements with specific metrics where possible.
• Interview Preparation: Practice articulating your design process, explaining your rationale for design decisions, and discussing how your work contributes to business objectives. Prepare to present your portfolio confidently, focusing on impact and data.
• Company Research: Thoroughly research VeSync, its brands (Levoit, COSORI, Etekcity), and its market position. Understand their product offerings and target audience to better align your application and interview responses with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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