Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: PartsBase Inc.

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Design

Date Posted: 2025-09-30

Experience Level: Mid-to-Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the comprehensive redesign of the PartsBase website, focusing on modern aesthetics, user engagement, and brand alignment to drive conversion rates and enhance user experience.

• Develop and execute creative assets across multiple digital platforms, including marketing campaigns, email, social media, and sales collateral, ensuring a cohesive and impactful brand presence.

• Collaborate closely with cross-functional teams, including marketing, sales, product, and development, to translate business objectives and user needs into effective visual solutions.

• Uphold and strategically evolve the PartsBase brand identity, ensuring consistency and impact across all touchpoints, from digital interfaces to large-scale event graphics.

• Drive innovation in design by staying abreast of industry trends and introducing forward-thinking creative approaches to elevate the PartsBase brand and user interactions.

📝 Enhancement Note: This role is positioned as a Mid-to-Senior level Visual Designer, indicated by the 5+ years of experience requirement and the leadership expected in the website redesign. The focus on "marketing-focused design (acquisition, conversion)" and "user-centered thinking" suggests a strong tie to GTM (Go-To-Market) operations, where design directly influences lead generation and customer acquisition efforts. The comprehensive nature of the responsibilities, spanning web, print, and event design, points towards a significant impact on the company's overall brand perception and market engagement strategies.

📈 Primary Responsibilities

• Website Redesign & Optimization:

  • Spearhead the end-to-end redesign of the PartsBase website, from initial concept and wireframing to final asset delivery, ensuring a modern, engaging, and brand-aligned user experience.
  • Develop user flows and design marketing-focused landing pages that are optimized for lead generation and conversion.
  • Implement UX improvements and design reskins for existing web pages to enhance usability, visual appeal, and conversion rates.
  • Collaborate closely with front-end developers to ensure seamless implementation of designs and maintain design integrity across different devices and browsers.

• Digital Asset Creation:

  • Design a wide array of digital assets, including but not limited to web banners, social media graphics, email campaign visuals, online advertisements, and presentation decks.
  • Ensure all digital assets adhere to brand guidelines and are optimized for various platforms and screen sizes.

• Marketing & Print Collateral Development:

  • Create compelling cross-platform creative assets for marketing and sales initiatives, such as one-pagers, brochures, trade show collateral, and signage.
  • Support the annual PBExpo by designing impactful large-scale signage, booth graphics, and event-specific materials to enhance presence and engagement.

• Brand Stewardship & Strategy:

  • Act as a guardian of the PartsBase brand identity, ensuring consistent application of visual elements across all communications and touchpoints.
  • Contribute to broader branding initiatives, including the development of iconography, illustration styles, and visual language.
  • Collaborate with leadership, sales, marketing, and product teams to align design strategies with overarching business objectives and user needs.
  • Integrate stakeholder feedback and user research into design iterations to continuously improve creative output.

• Innovation & Trend Monitoring:

  • Proactively research and stay informed about emerging design trends, technologies, and best practices in visual design, UI/UX, and digital marketing.

  • Introduce innovative and creative approaches to design challenges, pushing the boundaries of visual communication for PartsBase.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role in driving GTM initiatives, particularly through website redesign and marketing collateral. The emphasis on "marketing-focused landing pages," "optimize usability and conversion," and "sales collateral" highlights the direct contribution to revenue generation and lead acquisition, aligning with core Revenue Operations and Sales Operations functions that leverage design for business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Arts, Visual Communication, or a related field.

Experience:

• Minimum of 5 years of professional design experience, preferably within a corporate in-house marketing team or a fast-paced agency environment.

Required Skills:

• Visual Design Expertise: Mastery in creating compelling visual designs for digital and print mediums, with a strong understanding of aesthetics, branding, and user experience principles.

• Web & UI/UX Design: Demonstrated experience in web design, UI/UX principles, wireframing, user flow definition, and creating engaging landing pages.

• Figma Proficiency: Expert-level command of Figma for UI design, component library management, asset optimization, and collaborative design workflows.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Illustrator, InDesign, and Photoshop for vector graphics, layout design, and image manipulation.

• Typography & Layout: Strong command of typography, layout principles, and visual hierarchy to create clear, impactful, and aesthetically pleasing designs.

• Color Theory: Deep understanding of color theory and its application in branding and user interface design to evoke specific emotions and guide user perception.

• Responsive Design: Solid grasp of responsive design principles to ensure optimal viewing and interaction across a wide range of devices and screen sizes.

• Brand Identity Management: Proven ability to uphold, evolve, and consistently apply a brand identity across diverse marketing materials and touchpoints.

• Cross-Functional Collaboration: Excellent ability to work effectively with cross-functional teams, including marketing, sales, product, and development, to achieve shared goals.

• Project Management: Strong organizational and time management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Adobe After Effects: Familiarity or proficiency in After Effects for motion graphics and animated assets.

• Illustration & Iconography: Experience in creating custom illustrations and iconography that align with brand guidelines.

• Aviation Industry Knowledge: Understanding of the aviation industry or experience designing for B2B marketplaces is a plus.

• Data-Driven Design: Ability to interpret user data and feedback to inform design decisions and optimize for conversion.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, coupled with UX/UI and responsive design, indicates a modern digital design function. The requirement for a "marketing-focused design" portfolio directly links this design role to GTM operations, where visual execution is critical for lead generation and brand perception. The preference for After Effects and illustration suggests opportunities for more advanced creative contributions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing-Focused Design: Showcase a minimum of 3-5 strong case studies demonstrating your ability to design for acquisition and conversion, including examples of landing pages, digital ads, or campaign visuals that achieved measurable results.

• Web/UI/UX Design: Include examples of website redesigns, UI elements, or user flow diagrams that highlight your understanding of user-centered design principles and modern web aesthetics.

• Print Collateral: Present a selection of print design work, such as brochures, sales sheets, or event signage, demonstrating proficiency in layout, typography, and brand consistency for physical assets.

• Brand Identity Application: Provide examples of how you have applied and evolved a brand identity across various platforms, showcasing consistency and strategic thinking.

• Figma & Adobe Suite Work: Highlight projects where you effectively utilized Figma (e.g., component libraries, collaborative workflows) and Adobe Creative Suite tools.

Process Documentation:

• Design Workflow: Be prepared to articulate your typical design process, from initial brief and research to concept development, iteration, stakeholder feedback, and final delivery, emphasizing efficiency and collaboration.

• User-Centered Design Methodology: Demonstrate an understanding of how you incorporate user research, feedback, and data analytics into your design process to ensure user needs are met and business objectives are achieved.

• Collaboration & Iteration: Outline how you manage feedback from multiple stakeholders and iterate on designs to reach optimal solutions, highlighting your communication and negotiation skills.

• Asset Optimization: Be ready to discuss your approach to asset optimization for web and print, ensuring quality, performance, and adherence to technical specifications.

📝 Enhancement Note: This section is crucial for a Visual Designer role supporting GTM operations. The portfolio requirements directly assess the candidate's ability to create visually compelling assets that drive business outcomes (acquisition, conversion). The emphasis on process documentation highlights the need for structured, repeatable workflows that ensure efficiency and quality in design delivery, a key tenet of operational excellence.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision insurance plans to support employee well-being.

• 401(k) Retirement Plan: With potential company matching contributions to help plan for the future.

• Paid Time Off (PTO): Generous vacation days, sick leave, and paid holidays.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills and stay current with industry trends.

• Fully Remote Work Environment: Flexibility to work from anywhere within the United States, promoting work-life balance.

• Team Collaboration Tools: Access to cutting-edge software and collaboration platforms to facilitate seamless remote teamwork.

• Annual PBExpo Participation: Opportunity to contribute to and experience the company's major annual event.

Working Hours:

• Standard full-time work week, typically 40 hours per week.

• While the role is fully remote, flexibility may be expected to accommodate collaboration with global teams and critical project deadlines, particularly during peak periods or for urgent design needs.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Visual Designer with 5+ years of experience in the US market, considering the remote nature and the strategic importance of the role. Benefits are standard for full-time roles and are tailored to attract and retain talent in a remote setting. Working hours are standard but acknowledge the potential need for flexibility in a global, remote team.

🏗️ Team & Company Context

🏢 Company Culture

Industry: Aviation Marketplace & Community

Company Size: PartsBase Inc. serves over 7,600 companies globally, indicating a significant market presence and a substantial user base, though the internal employee count is not specified. This suggests a lean, agile operational structure focused on technology and platform growth.

Founded: Information not specified, but the established global presence and client list (Delta, Northrop Grumman, etc.) imply a mature and reputable organization.

Team Structure:

• Cross-Functional Collaboration: The role emphasizes close collaboration with leadership, sales, marketing, product, and development teams, indicating an integrated approach to business functions.

• Team-Focused Culture: PartsBase prides itself on a TEAM-focused culture where successes are celebrated, and individual contributions are valued. This suggests a supportive and collaborative environment.

• Global Reach: As the world's largest online Aviation Marketplace, PartsBase operates with a global mindset, interacting with clients and potentially team members across diverse regions.

Methodology:

• Technology-Driven: The company operates at the intersection of aviation and technology, with a strong emphasis on digital platforms and implementing business technology projects.

• User-Centric Approach: The ideal candidate is described as having a "deep understanding of prospecting and developing strong relationships with customers," implying a focus on user needs and market engagement.

• Agile Environment: A "fast-paced environment" where designers can "deliver high-quality creative quickly" suggests an agile or iterative approach to project execution.

Company Website: https://www.partsbase.com/

📝 Enhancement Note: The company's position as a global leader in the aviation tech space provides a unique context for a Visual Designer. The emphasis on a "TEAM-focused organization" and collaboration with diverse departments highlights the operational importance of design in supporting sales and marketing efforts within this specific industry. The "fully remote environment" is a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: This Visual Designer role is positioned as Mid-to-Senior level, requiring 5+ years of experience. It signifies a contributor who can independently lead significant projects (like the website redesign) and influence visual strategy, rather than an entry-level or junior position. The role is integral to the Go-To-Market (GTM) function, directly impacting brand perception, lead generation (via website and collateral), and customer engagement.

Reporting Structure: While not explicitly stated, this role likely reports into a Marketing leadership position (e.g., Director of Marketing, Head of Brand) or potentially a Design Lead if one exists. The close collaboration with sales, product, and development implies the designer will be embedded within or closely aligned with GTM operations.

Operations Impact: The Visual Designer's work directly impacts PartsBase's revenue generation by:

• Enhancing the primary digital storefront (website) to improve user experience and conversion rates, thereby driving more leads and sales.

• Creating effective marketing and sales collateral that supports the sales team's efforts to acquire new customers and retain existing ones.

• Strengthening brand identity and perception, which is crucial for trust and authority in the competitive aviation marketplace.

Growth Opportunities:

• Design Leadership: Potential to grow into a Senior Visual Designer or Art Director role, taking on more strategic design direction and potentially managing junior designers or external agencies.

• Specialization: Opportunity to deepen expertise in specific areas such as UI/UX for complex platforms, motion graphics, or advanced brand strategy.

• Cross-Functional Mobility: With a strong understanding of GTM, there's potential to move into related roles in product marketing, digital marketing strategy, or even UX research, leveraging design thinking principles.

• Impactful Projects: Continued involvement in high-impact projects like major website overhauls or significant brand campaign development, offering opportunities for portfolio growth and recognition.

📝 Enhancement Note: This analysis frames the Visual Designer role within the broader GTM and operational context, emphasizing its direct contribution to revenue and growth. The growth opportunities are geared towards professional development within design disciplines and potential adjacent operational roles.

🌐 Work Environment

Office Type: Fully Remote. PartsBase operates entirely remotely, offering employees the flexibility to work from any location within the United States. This model emphasizes asynchronous communication and digital collaboration tools.

Office Location(s): United States. While the company is global, this specific role is designated for individuals located within the United States, likely to comply with employment laws, tax regulations, and potentially time zone alignment for core collaboration hours.

Workspace Context:

• Digital Collaboration: The remote setup necessitates reliance on robust digital collaboration tools (e.g., Slack, Zoom, Figma) for communication, project management, and design reviews. This fosters an environment where clear communication and documentation are paramount.

• Autonomy & Self-Management: Employees are expected to be self-motivated and organized, managing their own schedules and work environments to meet project demands.

• Global Connectivity: Despite being remote, the company's global reach means designers will interact with a diverse, international client base and potentially colleagues from various cultural backgrounds, promoting a broad perspective.

• Technology Stack: Access to industry-standard design software (Figma, Adobe Creative Suite) and project management tools will be provided to support productivity in a remote setting.

Work Schedule:

• Typically 40 hours per week.

• The fully remote nature may offer some flexibility in daily scheduling, allowing individuals to adapt their work hours to personal needs, provided core collaboration times and project deadlines are met. This flexibility is crucial for maintaining productivity and work-life balance in a remote operational setting.

📝 Enhancement Note: The fully remote aspect is a defining characteristic of this role's work environment. The implications for collaboration, self-management, and the reliance on digital tools are key considerations for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A dedicated session where you will present your portfolio, discuss your design process, and answer questions related to your experience with Figma, Adobe Creative Suite, UI/UX, and marketing design principles. Expect to elaborate on specific projects and your contributions.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, sales, product, or development teams to evaluate your collaboration style, communication skills, and understanding of business objectives.

• Design Challenge (Potentially): You may be asked to complete a small, timed design exercise or a take-home assignment to assess your problem-solving skills, creative thinking, and ability to apply design principles under specific constraints.

• Final Interview: A conversation with a hiring manager or senior leadership to discuss cultural fit, long-term career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role: website redesign, marketing-focused digital assets, and print collateral. Prioritize projects with clear objectives and measurable outcomes.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you designed, and the results achieved. Quantify impact where possible (e.g., "increased conversion rates by X%," "improved user engagement by Y%").

• Highlight Figma & UX/UI: Explicitly showcase your expertise in Figma, demonstrating your use of components, auto-layout, and collaborative features. Emphasize your user-centered design approach and how you translated user needs into design solutions.

• Brand Consistency: Show how you've maintained or evolved brand identity across different assets.

• Prepare for Design Challenges: Be ready to discuss your approach to solving design problems, your decision-making process, and how you handle feedback.

Challenge Preparation:

• Understand the Business: Research PartsBase, its market, its clients, and its competitors. Understand the "aviation marketplace and community" context.

• Focus on Conversion: If a design challenge is given, consider how your design will drive user action (e.g., lead submission, signup, inquiry).

• Articulate Your Process: Be prepared to explain your design thinking, decision-making rationale, and how you would approach a given problem within a limited timeframe.

• Presentation Skills: Practice presenting your work concisely and engagingly, anticipating potential questions from a diverse group of stakeholders.

📝 Enhancement Note: This section provides actionable advice tailored to a design role supporting GTM. The emphasis on portfolio content, storytelling, and quantifying results is critical for demonstrating business impact. The interview preparation advice focuses on understanding the company's operational context and demonstrating relevant design skills.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative workflows. Expect to utilize its component libraries, auto-layout features, and team collaboration capabilities extensively.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print collateral, sales sheets, and event materials.
  • Photoshop: For image editing, manipulation, and creating digital assets.

• Adobe After Effects (Preferred): For creating motion graphics, animations, and dynamic digital content.

Collaboration & Project Management Tools:

• Slack: For real-time team communication and coordination.

• Zoom/Google Meet: For video conferencing, virtual meetings, and design reviews.

• Asana/Jira/Trello (Likely): For project management, task tracking, and workflow organization.

• Google Workspace/Microsoft 365: For document creation, sharing, and collaboration (e.g., Docs, Sheets, Slides).

Web & Analytics Tools (Familiarity is a plus):

• Google Analytics: To understand website user behavior and performance.

• CMS Platforms (e.g., WordPress, Webflow): Understanding of how designs are implemented on web platforms.

• Basic HTML/CSS Knowledge: Helpful for collaborating effectively with developers and understanding web constraints.

📝 Enhancement Note: This list highlights the core design software critical for the role and the collaboration tools essential for a fully remote, operations-focused environment. Proficiency in these tools is a direct requirement for operational efficiency and effective GTM execution.

👥 Team Culture & Values

Operations Values:

• TEAM-Centricity: A strong emphasis on teamwork, mutual support, and collective achievement. Success is viewed as a group effort, with individuals encouraged to celebrate and uplift their colleagues.

• Inclusivity & Diversity: Welcoming all employees and valuing their unique contributions is a core tenet, fostering an environment where diverse perspectives can enrich creative output and problem-solving.

• Client Focus: A deep understanding of customer needs and a commitment to building strong relationships are paramount, driving the design to be both aesthetically pleasing and functionally effective for the end-user.

• Innovation & Agility: A drive to work at the forefront of technology and implement projects that challenge boundaries, coupled with the ability to deliver high-quality creative work quickly in a fast-paced environment.

• Professionalism & Motivation: Seeking motivated, well-organized individuals who demonstrate a high level of professionalism and a proactive approach to their work.

Collaboration Style:

• Integrated Teams: Designers will work closely with various departments (sales, marketing, product, development), requiring strong communication and the ability to translate needs across different functional areas.

• Feedback-Driven Iteration: An open culture for feedback and constructive criticism is implied, as designs are expected to be iterated upon based on stakeholder input and research insights.

• Remote Collaboration: Emphasis on clear, concise, and timely communication through digital channels, leveraging tools to maintain connection and project momentum across distances.

• Shared Goals: A focus on aligning design efforts with overarching business and user goals ensures that collaborative efforts are directed towards common objectives.

📝 Enhancement Note: The culture and values described are highly relevant to operational roles. The emphasis on teamwork, client focus, and agility directly translates to how design supports business objectives and contributes to overall operational efficiency and effectiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating strategic business objectives and user requirements into compelling visual designs that also adhere to brand guidelines and technical constraints.

• Managing Stakeholder Expectations: Navigating feedback and priorities from multiple departments (sales, marketing, product) to deliver designs that satisfy diverse needs while maintaining design integrity.

• Pace and Volume in a Remote Setting: Thriving in a fast-paced environment while effectively managing workload and communication in a fully remote setup, ensuring timely delivery without sacrificing quality.

• Evolving Brand Identity: Continuously upholding and strategically evolving the PartsBase brand across an ever-expanding range of digital and print touchpoints.

• Website Redesign Complexity: Leading a significant website redesign project requires meticulous planning, execution, and collaboration to ensure a successful launch that meets all objectives.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to deepen expertise in UI/UX, motion graphics (After Effects), illustration, or advanced prototyping techniques.

• Strategic Design Thinking: Developing a stronger understanding of how design directly impacts GTM strategies, conversion rates, and overall business growth.

• Industry Exposure: Gaining insights into the aviation tech industry and the unique design challenges within B2B marketplaces.

• Cross-Functional Acumen: Enhanced understanding of sales, marketing, and product development processes through close collaboration.

• Leadership Potential: Opportunities to take on more responsibility for design direction, project management, and potentially mentor junior team members in the future.

📝 Enhancement Note: Identifying these challenges and growth opportunities provides a realistic outlook for candidates, highlighting areas where they can develop professionally while contributing to the company's operational goals.

💡 Interview Preparation

Strategy Questions:

• Website Redesign Approach: "Describe your process for leading a website redesign from concept to launch. What are the key considerations for ensuring it's marketing-focused and user-centered?" (Prepare to discuss wireframing, user journeys, A/B testing considerations, and developer collaboration.)

• Brand Evolution: "How would you approach evolving the PartsBase brand identity for a global online marketplace? What steps would you take to ensure consistency across all touchpoints?" (Focus on brand guidelines, asset management, and cross-platform application.)

• Collaboration Scenarios: "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you navigate the situation and reach a resolution?" (Emphasize communication, negotiation, and prioritizing business/user needs.)

• Tool Proficiency: "Walk us through a complex project you executed primarily using Figma. Highlight your use of its collaborative features and component libraries." (Be ready to demonstrate specific Figma workflows.)

Company & Culture Questions:

• PartsBase's Market Position: "What are your initial thoughts on PartsBase's current visual presence, and how do you see your role contributing to its market leadership in the aviation tech space?" (Research the website and industry before the interview.)

• Remote Work Philosophy: "How do you ensure productivity, collaboration, and maintain a strong connection with your team in a fully remote work environment?" (Discuss your preferred remote work strategies and tools.)

• Values Alignment: "How do the PartsBase values of TEAM-centricity and inclusivity resonate with your professional approach?" (Connect your experiences to their stated values.)

Portfolio Presentation Strategy:

• Context is Key: For each project, clearly state the client/company, the objective, your specific role and contributions, and the desired outcome.

• Show, Don't Just Tell: Visually walk through your designs, highlighting key features, design decisions, and user flows. Use screen recordings or interactive prototypes where possible.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., conversion rates, engagement increases, user satisfaction scores).

• Process Over Perfection: While polished final designs are important, demonstrating your thought process, problem-solving approach, and how you iterated based on feedback is equally crucial.

• Tailor to the Role: Ensure the projects you highlight directly address the requirements of this specific Visual Designer role (website redesign, marketing focus, digital/print assets).

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates showcase their operational relevance, design skills, and cultural fit within the context of PartsBase's GTM strategy.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing marketing-focused design, website redesign experience, and proficiency in Figma and Adobe Creative Suite. Tailor your project selection to highlight your ability to drive acquisition and conversion.

• Resume Optimization: Highlight your 5+ years of experience, specific design achievements, and experience with cross-functional collaboration. Use keywords such as "Visual Design," "UI/UX," "Figma," "Website Redesign," and "Marketing Collateral."

• Prepare Your Narrative: Be ready to articulate your design process, your contributions to past projects, and how your skills align with PartsBase's goals for this role. Practice presenting your portfolio with a focus on business impact and user-centered design.

• Company Research: Thoroughly research PartsBase, its services, its clients, and its current visual presence to demonstrate your understanding and interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.