Visual Designer

📍 Job Overview

Job Title: Visual Designer
Company: Liberis
Location: London, England, United Kingdom
Job Type: Full-time
Category: Marketing & Design Operations
Date Posted: 2025-10-06T09:58:40
Experience Level: Mid-level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive the visual strategy and execution for Liberis's marketing and product initiatives, ensuring a cohesive and impactful brand presence across all digital and physical touchpoints.
• Translate complex business strategies and financial propositions into clear, engaging visual narratives that resonate with target audiences and strategic global partners.
• Act as a brand guardian, rigorously maintaining and evolving the Liberis visual identity to foster consistency and strengthen brand recognition in the FinTech landscape.
• Collaborate closely with cross-functional teams, including Product Marketing, Brand, and Business Development, to deliver creative solutions that support business objectives and enhance customer engagement.

📝 Enhancement Note: This role sits at the intersection of marketing and product, requiring a designer who can bridge the gap between creative vision and business strategy. The emphasis on "visual storytelling" and "solving communication challenges" suggests a need for a candidate who can not only create aesthetically pleasing designs but also understand and communicate complex concepts effectively. This is a key role in shaping the company's external perception post-rebrand.

📈 Primary Responsibilities

• Develop and create engaging visual content for a variety of marketing campaigns, including web pages, social media assets, digital advertising, and event materials, ensuring alignment with brand guidelines and campaign objectives.
• Collaborate with the Product Marketing team to design compelling product visuals and user interface elements that enhance user experience and communicate product value proposition effectively.
• Partner with Business Development teams to craft visually compelling presentations, proposals, and collateral that support global partnership efforts and articulate Liberis's value proposition.
• Conceptualize and execute storyboards and art direction for video content, ensuring visual consistency and creative impact across multimedia platforms.
• Act as a subject matter expert for visual design, providing guidance and feedback to internal stakeholders to ensure all creative outputs adhere to the Liberis brand identity and quality standards.
• Continuously explore and implement innovative design trends and techniques to keep the Liberis brand fresh, relevant, and competitive within the FinTech industry.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling diverse creative tasks, from campaign assets to video storyboarding and product visuals. The emphasis on supporting Business Development and creating "visually compelling stories" indicates the role requires a strategic approach to design, focused on achieving specific business outcomes rather than just aesthetic output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of role. Equivalent practical experience with a strong portfolio will also be considered.
Experience: 2-5 years of professional experience in visual design, with a significant focus on digital and marketing collateral. Experience within the FinTech or a related technology sector is advantageous.

Required Skills:

• Visual & Graphic Design Mastery: Exceptional proficiency in creating visually appealing and effective designs across various mediums, with a strong emphasis on digital applications and web design.
• Campaign & Marketing Asset Creation: Proven experience in developing impactful visuals for marketing campaigns, social media, digital ads, and promotional materials.
• Video Storyboarding & Art Direction: Demonstrated ability to translate concepts into visual narratives for video, including storyboarding and guiding art direction.
• Web Design & Digital Experience: Experience in designing engaging web pages, landing pages, and digital campaign interfaces that drive user interaction and conversion.
• Brand Identity & Evolution: Strong understanding of brand principles and experience in developing or evolving a brand's visual identity across multiple touchpoints.
• Visual Storytelling: Ability to artfully communicate complex ideas and propositions through compelling visual narratives.
• Figma Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and collaborative workflows.
• Adobe Creative Suite Expertise: Advanced skills in Adobe Photoshop, Illustrator, and InDesign for graphic design, image manipulation, and layout.
• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and adherence to brand guidelines.
• Stakeholder Management: Confident ability to manage expectations, present design concepts effectively, and collaborate with various internal teams and stakeholders.

Preferred Skills:

• Motion Graphics/Animation: Experience with tools like Adobe After Effects for creating dynamic visual content.
• UI/UX Design Principles: A solid understanding of user-centered design principles and best practices.
• FinTech Industry Experience: Familiarity with the visual language and design considerations specific to the financial technology sector.
• Agency or In-house Design Team Experience: Experience working within a fast-paced creative environment, either at an agency or as part of an in-house team.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, combined with the emphasis on digital and web applications, points towards a role heavily embedded in digital product and marketing efforts. The requirement for "evolving a brand's visual identity" suggests that experience with rebranding projects or significant brand refreshes would be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Design Versatility: Showcase a range of projects that highlight your skills across different mediums, including digital campaigns, web design, social media assets, and potentially video storyboards or art direction.
• Highlight Brand Evolution: Include case studies or examples that illustrate your ability to maintain, evolve, or contribute to a brand's visual identity, demonstrating an understanding of brand guardianship.
• Showcase Visual Storytelling: Feature projects where you successfully translated complex information or propositions into clear, engaging visual narratives that achieved specific communication goals.
• Quantify Impact (where possible): For marketing campaign examples, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, brand recall).
• Illustrate Process Efficiency: Provide examples of how you managed design projects, collaborated with stakeholders, and met deadlines, especially for the task-based interview.

Process Documentation:

• While not a direct deliverable for this role, candidates should be prepared to discuss their design process, including:
  • Discovery & Briefing: How you gather requirements and understand project objectives.
  • Conceptualization & Ideation: Your approach to brainstorming and developing creative concepts.
  • Design Development & Iteration: How you refine designs based on feedback.
  • Collaboration & Feedback Loops: Your methods for working with cross-functional teams and incorporating input.
  • Finalization & Delivery: Your process for preparing assets for various platforms and ensuring brand consistency.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating polished, creative, and impactful marketing and brand work" is critical. Candidates should curate their portfolios to explicitly showcase projects that align with the responsibilities, such as campaign visuals, web page designs, and examples of brand consistency. The "task based interview" suggests a practical demonstration of skills will be a key part of the evaluation.

💵 Compensation & Benefits

Salary Range: For a Visual Designer with 2-5 years of experience in London, the estimated salary range is typically between £35,000 and £50,000 per annum. This can vary based on the candidate's specific experience, the depth of their portfolio, and the precise scope of responsibilities within the role.

Benefits:

• Hybrid Working Model: Offers flexibility with a policy requiring 3-4 days in the office per week, balancing in-person collaboration with personal flexibility.
• Health & Wellness: Likely includes comprehensive private medical insurance, potentially with dental and vision coverage, reflecting industry standards for a FinTech company.
• Financial Well-being: May include a competitive pension scheme, life assurance, and potentially share options or a bonus structure, especially given Liberis's growth trajectory.
• Professional Development: Opportunities for continuous learning, with potential for training budgets, conference attendance, and access to industry resources to enhance design skills.
• Generous Paid Time Off: A standard holiday allowance, likely supplemented by public holidays and potentially additional days for specific occasions.
• Employee Assistance Program (EAP): Support services for employees facing personal or professional challenges.
• Modern Office Environment: Access to well-equipped offices in London designed for collaboration and productivity.

Working Hours: The standard working hours are likely 40 hours per week, with a hybrid model that allows for some flexibility in scheduling, provided core business needs and team collaboration time are met.

📝 Enhancement Note: Given the London location and the company's profile as a growing FinTech, a competitive benefits package is expected. The hybrid policy is clearly defined, indicating a commitment to balancing in-office collaboration with employee flexibility. Salary is estimated based on industry benchmarks for similar roles in London.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology). Liberis operates by providing financial products, specifically funding solutions, to small businesses through a network of global partners. Company Size: Over 260 employees, indicating a medium-sized, growing organization with established processes but still retaining agility. Founded: 2007. With over 15 years in operation, Liberis has a solid foundation and a proven track record in the market.

Team Structure:

• The Visual Designer will work across Product and Marketing teams, implying close collaboration with Product Managers, Marketing Managers, Brand Specialists, and potentially Business Development leads.
• Reporting lines are likely within the Marketing or Brand department, with direct interaction with the Hiring Manager, Esteban.
• The role emphasizes cross-functional collaboration, suggesting an environment where design is integrated into broader business initiatives.

Methodology:

• Data-Driven Decision Making: As a technology-driven company, Liberis likely uses data to inform product development, marketing strategies, and overall business operations. This translates to design needing to be effective and measurable.
• Agile/Iterative Processes: Common in tech and FinTech, Liberis likely employs agile methodologies for product development and marketing campaigns, requiring designers to be adaptable and responsive to change.
• Customer-Centricity: The mission to "unleash the power of small businesses" suggests a strong focus on understanding and serving the needs of their target customers. Design efforts should reflect this.

Company Website: https://www.liberis.com/

📝 Enhancement Note: Liberis is positioned as a mission-driven FinTech company focused on empowering small businesses. The culture likely values innovation, collaboration, and a strong sense of purpose. The recent rebrand suggests a period of significant internal and external development, making this a dynamic time to join.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer. This role is suitable for individuals with 2-5 years of experience who are ready to take on more responsibility, contribute to strategic creative initiatives, and act as a brand guardian. It offers the chance to deepen expertise in digital design and marketing collateral. Reporting Structure: The Visual Designer will report to Esteban (Hiring Manager) and work closely with Product Marketing, Brand, and Business Development teams. This structure allows for direct impact on key business functions and exposure to various strategic discussions. Operations Impact: The Visual Designer's work directly influences how Liberis presents itself to the market, potential partners, and customers. High-quality, consistent, and compelling visuals are critical for brand perception, lead generation, and solidifying strategic partnerships, thereby directly impacting business growth.

Growth Opportunities:

• Specialization & Leadership: Potential to become a senior visual designer or art director, leading creative projects and mentoring junior designers.
• Cross-Functional Skill Development: Opportunity to gain deeper insights into product marketing, business development strategies, and FinTech product design, broadening skill sets beyond pure visual design.
• Brand Strategy Contribution: As a brand guardian, there's a chance to influence the ongoing development and application of the Liberis brand identity.
• Industry Exposure: Working in FinTech provides exposure to a rapidly evolving and innovative industry, offering continuous learning opportunities.

📝 Enhancement Note: This role is positioned as a significant contributor to the company's visual strategy. The emphasis on shaping the brand post-rebrand and working across multiple departments offers substantial opportunities for professional growth and impact.

🌐 Work Environment

Office Type: Liberis operates on a hybrid working model, requiring team members to be in the office at least 3 days a week, ideally 4. This suggests a modern office environment designed to foster collaboration, innovation, and team cohesion. Office Location(s): While the specific London office details are not provided, it's understood to be a primary hub with facilities supporting a hybrid workforce. Other global offices include Nottingham, Mumbai, Atlanta, Munich, and Stockholm.

Workspace Context:

• Collaborative Spaces: The office is designed to encourage interaction, teamwork, and spontaneous idea-sharing, essential for a hybrid model.
• Technology-Enabled: Expect access to the necessary design tools and technology, including high-performance workstations and reliable internet, to support both in-office and potential limited remote work.
• Team Interaction: Regular opportunities for face-to-face meetings, workshops, and team-building activities with colleagues from various departments, particularly Product and Marketing.

Work Schedule: The hybrid arrangement allows for flexibility in structuring the work week. While core hours likely exist for team collaboration, there's an expectation of flexibility to manage personal needs alongside professional responsibilities, as long as 3-4 days are spent in the office.

📝 Enhancement Note: The hybrid policy is a key aspect of the work environment, aiming to strike a balance between the benefits of in-person collaboration and the flexibility desired by many professionals. Candidates should be comfortable with this arrangement and prepared to engage actively in office-based team activities.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call: An initial conversation with Chess (Internal Recruiter) to assess basic qualifications, cultural fit, and interest in the role.
• Video Interview: A more in-depth discussion with Esteban (Hiring Manager) and Jess, focusing on design philosophy, experience, and how your skills align with the team's needs.
• Face-to-Face Task-Based Interview: This is a critical stage. Expect a practical design exercise or a presentation of your portfolio with specific challenges related to Liberis's brand and business goals. This will likely involve the broader design or marketing team.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest, most relevant projects that showcase your skills in digital design, campaign visuals, brand evolution, and visual storytelling.
• Highlight Impact & Process: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, and the outcomes or impact of your work (quantify where possible).
• Showcase Figma & Adobe Skills: Ensure your portfolio demonstrates proficiency in Figma and the Adobe Creative Suite. If possible, include interactive prototypes created in Figma.
• Tailor to Liberis: Research Liberis's current brand and marketing efforts. If you have examples that demonstrate how you might approach their challenges, consider including them or being prepared to discuss them.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a PDF.

Challenge Preparation:

• Understand the Brief: When presented with a task-based challenge, take time to fully understand the objectives, target audience, and constraints.
• Think Strategically: Consider how your design solution will support Liberis's business goals and brand strategy.
• Articulate Your Process: Be prepared to walk the interviewers through your thought process, from initial concept to final execution.
• Time Management: Practice completing design tasks within a limited timeframe, as this will likely be a factor in the interview.
• Focus on Brand Consistency: Demonstrate an ability to apply brand guidelines effectively and creatively.

📝 Enhancement Note: The interview process progresses from a recruiter screen to a hiring manager interview, culminating in a practical, team-based assessment. The "task-based interview" is the most crucial part for a Visual Designer, so preparing a strong portfolio and being ready to execute a design challenge are paramount. Direct communication with [email protected] is encouraged for any questions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the primary design tool for UI/UX, prototyping, and collaborative design workflows. Expect to use it extensively for creating web pages, digital assets, and potentially product interface elements.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and complex digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For page layout, creating multi-page documents like brochures or presentations.

Analytics & Reporting:

• While not the primary responsibility, understanding how design impacts metrics is key. Familiarity with web analytics tools (e.g., Google Analytics) and how to interpret data related to website engagement, campaign performance, and conversion rates would be beneficial.

CRM & Automation:

• Primarily for context, knowledge of how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) are used to deploy marketing campaigns and track leads would be advantageous, as your designs will likely integrate with these systems.

📝 Enhancement Note: Proficiency in Figma and the core Adobe Creative Suite is non-negotiable for this role. The emphasis on digital design and web applications means Figma will be central to daily tasks. While not explicitly listed, familiarity with project management tools (e.g., Jira, Asana) commonly used in hybrid/agile environments is also implied.

👥 Team Culture & Values

Operations Values:

• Empowering Small Businesses: A core mission that drives the company's purpose and likely influences design decisions towards clarity, accessibility, and support.
• Innovation & Technology: As a FinTech company, Liberis values forward-thinking solutions and the use of technology to solve problems and drive growth. Design should reflect this progressive mindset.
• Collaboration & Teamwork: The hybrid model and cross-functional responsibilities highlight the importance of working effectively with others, sharing ideas, and supporting team objectives.
• Customer Focus: Understanding and serving the needs of small businesses is paramount. Design should aim to create positive and effective user experiences.
• Integrity & Trust: In the financial sector, maintaining a high standard of integrity and building trust through professional and reliable communication (including visual design) is crucial.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product, Marketing, and Business Development teams, necessitating clear communication and a shared understanding of goals.
• Feedback-Driven: Expect a culture where design concepts are shared, reviewed, and iterated upon, requiring openness to constructive criticism and a proactive approach to incorporating feedback.
• Agile & Responsive: The dynamic nature of the FinTech industry and the company's growth likely means a need for designers who can adapt quickly to changing priorities and deliver efficiently.

📝 Enhancement Note: The company culture emphasizes its mission, innovation, and collaborative spirit. Candidates should be prepared to demonstrate how their work aligns with these values, particularly in how they approach problem-solving and teamwork within a hybrid setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining a strong, consistent brand identity across diverse marketing materials while also adapting to new campaign requirements and market trends.
• Translating Complex Financial Concepts Visually: Simplifying intricate financial products and propositions into easily understandable and appealing visual formats for varied audiences.
• Cross-Functional Communication: Effectively collaborating with teams that may have different priorities or technical understanding, ensuring design aligns with broader business strategies.
• Working in a Hybrid Environment: Maximizing productivity and creative output while navigating the nuances of a hybrid work model, ensuring seamless collaboration with remote and in-office colleagues.
• Fast-Paced FinTech Landscape: Keeping pace with rapid industry changes, technological advancements, and competitor activities to ensure Liberis's visual presence remains cutting-edge.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Figma, Adobe Suite, and potentially explore motion graphics or animation tools.
• FinTech Industry Insights: Gaining a deeper understanding of financial products, market dynamics, and regulatory considerations within the FinTech sector.
• Strategic Design Thinking: Developing a stronger ability to connect design solutions directly to business objectives and measure their impact.
• Brand Strategy Contribution: Potential to play a more significant role in shaping the long-term visual direction of the Liberis brand.
• Mentorship: Opportunities to learn from experienced professionals within the marketing, product, and business development teams.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a growing tech company, offering significant opportunities for skill development and strategic contribution. The hybrid nature of the work environment and the dynamic FinTech sector are key areas for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex financial product and translating it into an engaging visual campaign." (Focus on your storytelling, audience understanding, and iterative design steps.)
• "How do you approach maintaining brand consistency across multiple platforms and campaign types, especially after a rebrand?" (Highlight your understanding of brand guidelines and your role as a brand guardian.)
• "Walk us through a project where you had to collaborate closely with non-design stakeholders (e.g., marketing, sales) to achieve a design outcome. What were the challenges, and how did you overcome them?" (Emphasize communication, negotiation, and compromise skills.)

Company & Culture Questions:

• "What excites you about Liberis's mission to empower small businesses?" (Show you've researched and connect with the company's purpose.)
• "How do you see your design skills contributing to Liberis's recent rebrand and its goal of winning strategic global partners?" (Connect your portfolio and skills directly to the company's strategic objectives.)
• "How do you adapt to working in a hybrid environment, and what are your strategies for effective collaboration?" (Address the hybrid policy directly and positively.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your portfolio, then deep-dive into 2-3 key projects. For each project, cover: the objective/brief, your role, your process (sketches, iterations), the final solution, and the impact/results.
• Highlight Problem-Solving: Frame your projects as solutions to specific design or business challenges.
• Showcase Figma & Adobe Mastery: Be ready to discuss your technical approach and demonstrate your familiarity with the tools. If you have interactive prototypes in Figma, be prepared to show them.
• Be Prepared for a Live Task: If the "task-based interview" involves a live design exercise, practice creating quick concepts and articulating your rationale under time pressure.
• Ask Insightful Questions: Prepare questions about the team's design process, current projects, brand evolution, and opportunities for growth.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking. Candidates should prepare to not only showcase their design skills but also articulate their understanding of brand strategy, cross-functional collaboration, and the FinTech industry. The focus on a "task-based interview" means practical design exercises are highly probable.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Greenhouse link.
• Tailor Your Resume: Highlight keywords from the job description such as "Visual Design," "Graphic Design," "Figma," "Adobe Creative Suite," "Brand Identity," "Campaign Visuals," and "Digital Design." Quantify achievements where possible.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that directly align with the responsibilities, focusing on digital design, marketing collateral, and brand work. Ensure it's easily accessible and professionally presented.
• Prepare for the Task-Based Interview: Anticipate a design challenge and practice articulating your design process, rationale, and how your work supports business objectives.
• Research Liberis: Understand their mission, recent rebrand, target audience, and existing marketing efforts to better tailor your answers and demonstrate genuine interest. Reach out to [email protected] with any specific questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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