Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Fellow

Location: San Francisco, CA

Job Type: Full-Time

Category: Creative & Design

Date Posted: March 04, 2026

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Responsible for creating brand-forward, performance-driven creative assets for various marketing channels.

• Will design and execute visual content across paid media, email, web, and marketplace platforms to enhance customer conversion.

• Focus on balancing strong brand storytelling with conversion-oriented design principles and messaging hierarchy.

• Collaborate with internal teams and external agencies to support ongoing creative testing, iteration, and optimization.

📝 Enhancement Note: While the raw job listing is for a "Visual Designer," this enhancement reframes it with an operations lens, focusing on the performance-driven and conversion-focused aspects of the design work. This highlights how design contributes to measurable business outcomes, a key concern in revenue operations and GTM strategies. The role emphasizes asset creation and optimization for marketing channels, directly impacting lead generation and sales enablement.

📈 Primary Responsibilities

• Design high-quality, on-brand advertisement creative for paid media channels (e.g., social media, display ads), ensuring alignment with campaign objectives and performance targets.

• Collaborate with marketing stakeholders and copywriters to conceptualize and design engaging email marketing campaigns, including layout, visual hierarchy, and asset integration.

• Develop visually appealing and user-friendly website layouts and digital marketing experiences that support conversion goals and enhance user journeys.

• Create specific assets for e-commerce platforms such as Amazon storefronts, as well as materials for wholesale and retail partnerships, maintaining brand consistency across all channels.

• Prepare, export, and deliver finalized design assets to external advertising agencies, meticulously ensuring accuracy in specifications, formats, and placement requirements for seamless campaign execution.

• Partner with brand, social media, Direct-to-Consumer (DTC), Amazon, and agency teams to support and execute ongoing creative testing and iteration strategies to maximize campaign effectiveness.

• Maintain strict brand consistency across all creative outputs while adeptly adapting designs for different target audiences, platforms, and evolving performance goals.

• Organize and document design files meticulously, ensuring they are easily scalable and accessible for cross-team collaboration and future projects.

• Develop a deep understanding of Fellow's product line, including their functionalities and unique selling propositions, to inform and enhance creative development.

📝 Enhancement Note: These responsibilities are detailed to reflect the operational aspects of design: asset management, cross-functional collaboration for campaign execution, and data-informed iteration based on performance metrics. The emphasis on preparing assets for agencies and marketplace channels highlights the logistical and execution-oriented nature of the role within a GTM framework.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience in a design-focused role.

Experience: 5+ years of progressive experience in visual or digital design, specifically within brand and performance marketing contexts. Demonstrated success in designing paid media creative and understanding its direct impact on campaign performance metrics.

Required Skills:

• Proven expertise in visual design principles, brand storytelling, and crafting performance-driven creative.

• Fluency in industry-standard design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in building, maintaining, and scaling design systems to ensure brand consistency and efficient asset creation.

• Ability to design effectively within defined brand guidelines and performance constraints while still delivering elevated and thoughtful creative work.

• Strong collaboration skills, with experience working closely with marketing teams, copywriters, and external agency partners.

• Exceptional detail-orientation, organizational skills, and the ability to independently own design execution from concept to final delivery.

Preferred Skills:

• Experience with animation and motion graphics for digital ad formats.

• Familiarity with A/B testing methodologies and how design elements influence conversion rates.

• Understanding of e-commerce platform design best practices, particularly for Amazon.

• Basic knowledge of HTML/CSS for web design collaboration.

• Experience in managing creative workflows and asset libraries using project management tools.

📝 Enhancement Note: The qualifications are framed to emphasize how design skills translate into tangible business results. "Performance-driven creative" and "impact on performance metrics" are key phrases that resonate with operations roles. The inclusion of design systems and Figma/Adobe Suite proficiency highlights the technical and process-oriented aspects expected in a modern design role supporting GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work showcasing experience in designing brand-forward, performance-driven creative across digital channels (paid media, web, email).

• Case studies detailing how design decisions directly contributed to measurable improvements in key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, or engagement metrics.

• Examples of design systems, style guides, or component libraries developed to ensure brand consistency and streamline creative production.

• Demonstrations of collaboration with marketing teams or agencies, highlighting your role in cross-functional project execution and iterative design processes.

Process Documentation:

• While not explicitly requiring formal process documentation, the portfolio should implicitly demonstrate understanding of design workflows, including concept development, stakeholder feedback integration, asset preparation, and delivery processes.

• Applicants should be prepared to discuss their personal design process, including how they approach problem-solving, manage feedback, and ensure efficiency in their workflow.

📝 Enhancement Note: This section is crucial for a design role that supports operations. The emphasis is on demonstrating how the candidate's design output has a quantifiable impact (KPIs, conversion rates) and how they manage the design process efficiently. This aligns with operations' focus on efficiency, scalability, and measurable results.

💵 Compensation & Benefits

Salary Range: $100,000 - $120,000 annually, commensurate with experience.

Bonus & Equity: Includes a bonus and equity package, reflecting the company's commitment to employee success and long-term growth.

Benefits:

• Competitive employee equity plan.

• Generous paid time off (PTO) plan for work-life balance.

• 401k with company contribution (eligibility after 6 months of employment).

• Comprehensive medical, dental, and vision insurance coverage.

• "Better Yourself Wellness" credit to support personal well-being.

• "Better Your Community" donation matching program.

• Monthly Fitness Stipend to encourage an active lifestyle.

• Summer Fridays to enhance work-life integration.

• Paid Parental Leave to support new parents.

• Generous discount on Fellow products for employees.

Working Hours: Typically 40 hours per week, with potential for flexibility depending on project demands and team needs, aligning with a performance-oriented culture.

📝 Enhancement Note: The salary range is explicitly stated. Benefits are itemized to provide a complete picture of the total compensation package, highlighting elements that appeal to professionals seeking stability and growth, such as equity and retirement plans. The mention of "performance-oriented culture" ties into the role's focus on measurable outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (Specialty Coffee Equipment)

Company Size: The provided data indicates a company size that is likely mid-stage, given the presence of equity plans and a structured benefits package. This suggests a dynamic environment with established processes but still room for growth and individual impact.

Founded: Fellow was founded with a mission to elevate the home coffee brewing experience through innovative and beautifully designed products. This founding principle underscores a commitment to quality, aesthetics, and consumer experience.

Team Structure:

• The Visual Designer will be part of the broader Brand and Creative teams.

• This role requires close collaboration with marketing stakeholders (Brand, Social, DTC, Amazon) and external agency partners.

Methodology:

• Data-Driven Creativity: The role emphasizes designing for performance, indicating a data-driven approach where creative effectiveness is measured and iterated upon.

• Iterative Design & Testing: A core aspect of the role is supporting ongoing creative testing and iteration, suggesting a continuous improvement loop common in GTM operations.

• Scalable Systems: The need to build and maintain design systems highlights a focus on creating efficient, scalable tools that support rapid production and adaptation.

Company Website: https://fellowproducts.com/

📝 Enhancement Note: The company context is fleshed out to provide a richer understanding of the environment. The "Methodology" section interprets the job description through an operational lens, highlighting data-driven approaches and iterative processes that are central to revenue and GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Visual Designer. It requires significant experience (5+ years) and the ability to work independently, own execution, and contribute to strategic creative decisions that impact performance. It's not an entry-level position but offers a platform to deepen expertise in performance-driven design within a consumer brand.

Reporting Structure: The Visual Designer will report into the Brand or Creative leadership team, likely collaborating directly with Marketing Managers, Brand Managers, and potentially Directors of Marketing or Creative. Cross-functional reporting and collaboration with DTC, Amazon, and agency teams are integral.

Operations Impact: The Visual Designer's work directly impacts revenue by creating compelling creative assets that drive customer acquisition, engagement, and conversion across all key sales and marketing channels. Effective visual design is a critical component of the GTM strategy, influencing brand perception, lead generation, and ultimately, sales volume.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, e-commerce design, or design systems for consumer brands.

• Leadership: Potential to move into a Senior Visual Designer, Art Director, or Design Lead role, managing projects and potentially junior designers as the team grows.

• Cross-functional Exposure: Gain broader experience in GTM strategy, digital marketing operations, and brand management through close collaboration with various teams.

• Skill Development: Opportunities to learn about new creative technologies, A/B testing methodologies, and data analysis related to creative performance.

📝 Enhancement Note: This analysis connects the design role to broader GTM and revenue operations. It clarifies the impact of design on business outcomes and outlines potential career trajectories within the company, emphasizing skill development that aligns with operations-centric growth.

🌐 Work Environment

Office Type: On-site role in San Francisco, CA, requiring regular in-office presence. This indicates a collaborative work environment where in-person interaction, brainstorming, and team cohesion are valued.

Office Location(s): San Francisco, California, a major hub for tech and creative industries, offering access to a vibrant professional community.

Workspace Context:

• Collaborative Environment: The on-site requirement suggests a workspace designed for team interaction, enabling seamless communication with colleagues and fostering a strong team culture.

• Tools & Technology: Access to essential design software (Figma, Adobe Creative Suite) and company-provided equipment necessary for high-quality creative output.

• Team Interaction: Frequent opportunities to engage with marketing, brand, and creative teams, facilitating knowledge sharing and alignment on GTM strategies.

Work Schedule: A standard 40-hour work week is typical, with potential for flexibility. This schedule allows for dedicated time for focused design work, collaborative sessions, and project management, supporting the iterative nature of performance marketing creative development.

📝 Enhancement Note: The on-site nature is highlighted, along with its implications for collaboration and team dynamics, which are important considerations for understanding the operational flow of work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: A session where the candidate presents their portfolio, discussing key projects, design process, and impact on performance metrics. This is a critical step to evaluate practical skills and strategic thinking.

• Skills Assessment/Design Challenge: Potentially a practical exercise or a take-home challenge to evaluate design capabilities, problem-solving skills, and ability to work within brand and performance constraints.

• Stakeholder Interviews: Meetings with marketing, brand, and potentially other cross-functional teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with leadership to finalize hiring decisions.

Portfolio Review Tips:

• Highlight Performance: Emphasize projects where your design work demonstrably improved KPIs (e.g., increased CTR, conversion rates, engagement). Quantify results whenever possible.

• Showcase Process: Be prepared to walk through your design process for key projects – from understanding the brief and research to ideation, execution, iteration, and final delivery.

• Demonstrate Versatility: Include examples that show your ability to adapt creative for different channels, audiences, and objectives, while maintaining brand consistency.

• Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and clearly articulates your role and contributions in each project.

• Brand Alignment: Articulate how you understand and apply brand guidelines, and how you balance brand aesthetics with performance marketing needs.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clear communication and justification for your design decisions, explaining how they align with the stated objectives (brand, performance).

• Manage your time effectively to deliver a polished and well-reasoned outcome.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work in a way that resonates with the performance-driven aspects of the role and aligns with operational expectations for measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building/maintaining design systems. Expect to use Figma extensively for daily design work.

• Adobe Creative Suite: Proficiency in Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout and asset preparation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as core requirements for the designer, but understanding how creative assets are deployed through email marketing platforms and ad automation tools is advantageous for context.

📝 Enhancement Note: This section clearly lists the critical software tools required, emphasizing Figma and Adobe Creative Suite, which are standard for visual designers. The note about analytics and CRM context highlights the designer's role within a broader marketing technology stack.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A commitment to high-quality, aesthetically pleasing design that also performs effectively.

• Data-Informed Decisions: Valuing creative outputs that are grounded in performance data and user insights.

• Collaboration & Communication: A strong emphasis on working effectively with cross-functional teams and external partners.

• Efficiency & Scalability: A drive to create design systems and workflows that enable fast iteration and consistent brand representation.

• Passion for Product: A genuine appreciation for well-designed consumer products and an interest in the company's mission.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, brand, and product teams, integrating design efforts with broader GTM strategies.

• Feedback Loop: A culture that encourages open feedback and constructive critique to refine creative work and improve performance.

• Partnership with Agencies: Working collaboratively with external agencies, providing clear briefs and feedback to ensure aligned creative execution.

📝 Enhancement Note: This section interprets the company's implied values from the job description, framing them in terms relevant to operations and GTM roles. It highlights the importance of data, efficiency, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge will be to consistently create visually appealing designs that also meet stringent performance marketing goals and conversion requirements.

• Rapid Iteration: The fast-paced environment may require quick turnarounds and frequent adjustments to creative based on testing results.

• Maintaining Consistency: Ensuring brand consistency across a wide range of channels, platforms, and campaign objectives requires meticulous attention to detail and strong system management.

• Adapting to New Platforms: Staying current with evolving design trends and platform-specific requirements for digital advertising and e-commerce.

Learning & Development Opportunities:

• Performance Design Expertise: Developing a deeper understanding of conversion rate optimization (CRO) and performance marketing strategies through practical application.

• Design System Mastery: Contributing to and potentially leading the evolution of the company's design system for greater efficiency and impact.

• Cross-Functional Acumen: Gaining exposure to the operational aspects of marketing, brand management, and e-commerce strategy.

• Industry Trends: Staying abreast of advancements in design software, digital marketing, and consumer product branding.

📝 Enhancement Note: This section anticipates potential challenges and outlines growth paths, focusing on how the role contributes to skill development in areas relevant to operations and GTM functions, such as CRO and marketing technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly impacted campaign performance. What were the key design elements, and how did you measure success?" (Focus on quantifiable results and your strategic thinking.)

• "How do you approach balancing brand aesthetics with conversion-focused design principles for different marketing channels?" (Demonstrate understanding of both brand integrity and performance metrics.)

• "Walk us through how you would create a design system for a growing consumer brand like Fellow." (Highlight your process for system creation, scalability, and collaboration.)

Company & Culture Questions:

• "What interests you about Fellow and our mission?" (Research the company's products, brand story, and values.)

• "How do you stay organized and manage multiple design projects with competing deadlines?" (Highlight your organizational skills and process management.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest projects that demonstrate clear performance improvements.

• Tell a Story: For each project, explain the problem, your approach, your specific contributions, the solution, and the results.

• Quantify Results: Use data and metrics to support your claims about the success of your designs.

• Showcase Process: Be ready to discuss your design tools, workflows, and how you handle feedback and iteration.

• Align with Fellow: Connect your experience and skills to Fellow's brand, products, and the specific requirements of the Visual Designer role.

📝 Enhancement Note: These interview questions and preparation tips are tailored to probe for operational thinking within a design context, focusing on impact, process, and collaboration.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link: https://fellowproducts.com/pages/careers?gh_jid=5068214007

• Customize Your Resume: Tailor your resume to highlight experience in performance-driven design, paid media creative, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select projects that best demonstrate your ability to create impactful, on-brand creative for digital channels. Prioritize case studies with measurable results and clearly articulate your process.

• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on how your design decisions contributed to business objectives and performance metrics. Be ready to articulate your design process and collaborative approach.

• Research Fellow: Thoroughly understand Fellow's brand, products, mission, and target audience. Consider how your design aesthetic and strategic thinking align with their existing brand identity and growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.