Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Appspace

Location: Barcelona, Catalonia, Spain

Job Type: Full-Time

Category: Visual Design / Product Design / Marketing

Date Posted: March 02, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for enhancing Appspace's visual communication across all platforms, focusing on design excellence and brand consistency.

• The Visual Designer will be a key contributor to the Product Design Team, responsible for elevating the visual craft of presentations, marketing collateral, and digital assets.

• The position requires a strong ability to translate complex ideas into compelling visual narratives and to ensure a cohesive and inspiring brand and product story.

• This role is ideal for a highly creative individual with a passion for visual design, a keen eye for detail, and the ability to collaborate effectively with cross-functional teams.

📝 Enhancement Note: The job title "Visual Designer" is broad. Based on the provided description, this role leans heavily into product marketing support and presentation design, with secondary responsibilities related to the product design system. It's positioned within the "Product Design Team" but its outputs are heavily focused on external-facing communications and marketing. This suggests a hybrid role that bridges product design, marketing design, and brand expression. The remote nature from Barcelona indicates a need for strong self-management and asynchronous communication skills.

📈 Primary Responsibilities

• Design and execute high-quality visual assets for executive-level presentations, ensuring clarity, impact, and brand alignment for internal and external stakeholders.

• Develop compelling visual narratives and graphic elements that effectively communicate complex product features and value propositions to diverse audiences.

• Create engaging product marketing materials, including launch collateral, one-pagers, campaign assets, and digital advertisements, in close partnership with the Product Marketing team.

• Maintain and evolve Appspace's visual language and brand guidelines across all touchpoints, ensuring consistency in typography, color, layout, and composition.

• Collaborate with Product Designers to support UI visuals, icons, and branded assets, contributing to the refinement and application of visual standards within the design system.

• Partner with marketing, leadership, and other cross-functional teams to ensure a unified and inspiring brand identity and product storytelling.

• Champion aesthetic quality, attention to detail, and innovative visual approaches in all design outputs.

• Stay abreast of emerging design trends, tools, and technologies to continuously enhance creative execution and visual impact.

📝 Enhancement Note: The responsibilities are detailed and cover a range of visual design applications. Emphasis on "executive-level presentations," "product marketing assets," and "visual narratives" points towards a role that requires strategic thinking beyond just aesthetic execution. The expectation to "support the Product Design team with polished UI visuals" suggests a need for understanding UI principles, even if not the primary focus.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience:

• 2-5 years of professional experience in visual design, with a demonstrated track record of creating impactful marketing and presentation assets.

• Proven experience in translating complex concepts into clear, compelling visual narratives.

Required Skills:

• Exceptional visual design skills with a strong command of typography, layout, color theory, and composition.

• Proficiency in industry-standard design software: Figma and the Adobe Creative Suite (specifically Illustrator, Photoshop, and InDesign).

• Proven ability to create executive-level presentations using tools such as Google Slides, PowerPoint, or Keynote.

• Strong understanding of brand principles and the ability to maintain visual consistency across diverse media.

• Excellent collaboration and communication skills, with the ability to articulate design decisions and work effectively with cross-functional teams.

Preferred Skills:

• Experience in motion design or light animation.

• Familiarity with UI design principles and best practices.

• Experience working in a remote or hybrid work environment.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" note and the breadth of responsibilities. The "equivalent portfolio experience" clause is important for candidates who may not have a formal degree but possess significant practical skills. The inclusion of motion design as a "plus" indicates a growing importance of dynamic visuals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong foundation in visual design principles across various applications.

• Specific examples of high-impact executive-level presentations, showcasing storytelling, data visualization, and aesthetic appeal.

• Demonstrated experience in creating cohesive brand systems and marketing collateral that align with brand guidelines.

• Case studies or examples of custom illustrations and graphic assets that effectively enhance brand expression and communication.

Process Documentation:

• Examples of how you have contributed to or refined visual standards within a design system, showcasing an understanding of reusable components and style guides.

• Demonstrations of your process for translating complex product information or abstract concepts into clear, visually compelling narratives.

• Evidence of collaboration with marketing or product teams to achieve unified visual messaging and campaign execution.

📝 Enhancement Note: The portfolio is critical for this role, as it's explicitly mentioned as an alternative to a degree. The "Process Documentation" section is inferred from the responsibilities related to design systems and collaboration, suggesting that candidates should be prepared to discuss their design workflow and how they integrate with broader teams and systems.

💵 Compensation & Benefits

Salary Range:

• For a Visual Designer with 2-5 years of experience in Barcelona, Spain, a competitive salary range is estimated between €35,000 and €50,000 annually. This estimate considers local market rates for mid-level design roles, the cost of living in Barcelona, and the remote nature of the position.

Benefits:

• Competitive salary package.

• Employer-paid medical, dental, and vision coverage.

• Comprehensive mental health resources.

• Flexible work schedules to support work-life balance.

• Remote work opportunities, allowing for a global talent pool.

• A casual dress work environment.

• "Appspace Quiet Fridays" to minimize non-essential internal meetings and allow for focused work.

Working Hours:

• Typically 40 hours per week, with flexibility offered to accommodate different time zones and personal schedules, aligned with the company's remote-first culture.

📝 Enhancement Note: Salary is estimated based on typical mid-level Visual Designer roles in a major European city like Barcelona, known for its creative industry. The remote aspect may allow for slightly higher compensation than a strictly in-office role if the candidate is not local to Barcelona, but the estimate is aligned with local standards. The benefits are directly pulled from the job description, highlighting Appspace's commitment to employee well-being and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Digital Workplace Solutions / Workplace Experience

Company Size: Appspace is a growing company with a significant global presence, indicated by multiple office locations and a remote-first approach, suggesting a dynamic environment where individual contributions have a noticeable impact.

Founded: Founded in 2003, Appspace has established itself as a leader in the digital workplace solutions market, providing a platform for organizations to connect, engage, and inform their employees. This history suggests a company with a stable foundation but also a forward-thinking approach to evolving workplace technologies.

Team Structure:

• The Visual Designer will be part of the Product Design Team, working closely with Product Designers, UX Designers, and potentially UI Designers.

• This role requires significant cross-functional collaboration with Product Marketing, Marketing leadership, Executive stakeholders, and other departments involved in content creation and brand representation.

Methodology:

• Appspace emphasizes creating better work experiences, suggesting a user-centric design approach focused on improving engagement and productivity.

• The company's remote-first culture implies a reliance on digital collaboration tools and asynchronous communication, fostering efficiency and autonomy.

• The "Appspace Quiet Fridays" initiative points to a culture that values focused work and respects employees' time, aiming to reduce meeting fatigue and enhance deep work capabilities.

Company Website: https://www.appspace.com/

📝 Enhancement Note: Company information is derived from the "About Appspace" section and general knowledge of the digital workplace industry. The focus on "work experiences" and "connecting, engaging, and informing employees" highlights the strategic importance of visual communication in their product. The remote-first culture is a key differentiator that impacts collaboration and work style.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, typically requiring 2-5 years of experience. It offers an opportunity to deepen expertise in visual craft, brand storytelling, and presentation design within a specific industry context.

Reporting Structure: The Visual Designer will report to a Design Lead or Manager within the Product Design team. They will collaborate extensively with Product Marketing and other departments, providing them with visual assets and strategic design input. This cross-functional interaction is key to their growth.

Operations Impact: The Visual Designer's impact is directly tied to the effectiveness of Appspace's communication. By creating compelling presentations and marketing materials, they directly influence executive decision-making, customer perception, product adoption, and overall brand strength. Their work contributes to the clarity and inspiration of Appspace's message to the market.

Growth Opportunities:

• Specialization: Deepen expertise in presentation design, motion graphics, or illustration, becoming a subject matter expert within the design team.

• Skill Expansion: Develop skills in UI design, design system contribution, or user experience principles through collaboration with product designers.

• Leadership Potential: As experience grows, potential to mentor junior designers, lead visual aspects of larger projects, or transition into a Senior Visual Designer role.

• Cross-Functional Exposure: Gain broader business acumen by working closely with Product Marketing, Sales, and Executive teams, understanding their strategic needs and how design supports them.

📝 Enhancement Note: Growth opportunities are inferred based on typical career paths for mid-level designers and the specific responsibilities outlined. The emphasis on cross-functional collaboration suggests significant learning potential beyond core design skills.

🌐 Work Environment

Office Type: Fully Remote. Appspace operates with a remote-first philosophy, meaning the primary work environment is digital and distributed.

Office Location(s): While the role is remote, it is based in Barcelona, Spain, indicating a preference or requirement for candidates to be located within this region to align with local business hours and potential team syncs.

Workspace Context:

• The remote nature fosters autonomy and requires strong self-discipline.

• Collaboration will primarily occur through digital tools (e.g., Slack, video conferencing, Figma).

• The company provides a laptop, ensuring access to necessary hardware for design work.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected, with flexibility in scheduling to accommodate different time zones where feasible. The company's commitment to remote work and flexible schedules suggests an understanding of the need for work-life integration.

📝 Enhancement Note: The work environment is defined by its remote nature and the specific cultural initiatives like "Quiet Fridays," which directly impact the daily experience of a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and visual design capabilities.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing your process, key projects, and how your work aligns with Appspace's needs. Be prepared to walk through specific examples of presentation design, marketing assets, and illustrations.

• Skills Assessment/Challenge: Potentially a design challenge or case study focusing on visual problem-solving, presentation design, or brand application relevant to Appspace's products or marketing.

• Cross-Functional Interviews: Discussions with members of the Product Design, Product Marketing, and potentially other teams to evaluate collaboration, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., Head of Design, VP of Marketing) to discuss overall fit, strategic thinking, and long-term vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest work that directly aligns with the requirements: presentation design, marketing assets, brand systems, and illustration. Quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used, your role, and the impact or outcome. Focus on the "why" behind your design decisions.

• Highlight Process: Demonstrate your thought process, including research, ideation, iteration, and problem-solving. Show how you overcome challenges.

• Showcase Tool Proficiency: Ensure your portfolio reflects your mastery of Figma and Adobe Creative Suite.

• Tailor to Appspace: If possible, include a piece or two that shows how you would approach a design challenge for Appspace or a similar company.

Challenge Preparation:

• Understand Appspace: Research Appspace's products, target audience, brand identity, and recent marketing campaigns.

• Presentation Design Practice: Refine your skills in creating clear, concise, and visually compelling slides. Practice distilling complex information.

• Brand Application: Be ready to apply brand guidelines or create new assets consistent with a given brand identity.

• Communication: Practice articulating your design decisions clearly and concisely, especially under pressure.

📝 Enhancement Note: The interview process is outlined based on standard practices for design roles in tech companies, especially those with emphasis on portfolio. The tips are tailored to the specific responsibilities and required skills of this Visual Designer role.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI design, collaborative workflows, prototyping, and asset creation. Expect to use it for all design system contributions and UI-related visual tasks.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, custom illustrations, icons, and logo work.
  • Photoshop: For raster image editing, mockups, and compositing.
  • InDesign: For layout design, particularly for print or digital documents like one-pagers and detailed brochures.

Presentation Software:

• Google Slides: Likely used for internal and some external presentations; requires proficiency in creating polished, professional decks.

• PowerPoint / Keynote: Also expected, covering a broader range of presentation software commonly used in corporate environments.

Collaboration & Communication:

• Slack: For real-time team communication and asynchronous messaging.

• Video Conferencing Tools (e.g., Zoom, Google Meet): For meetings, remote collaboration, and portfolio presentations.

Design System Support:

• Familiarity with design system concepts and contributing to component libraries within Figma.

📝 Enhancement Note: Tools are explicitly mentioned in the requirements. This section elaborates on their typical use cases within a design role like this.

👥 Team Culture & Values

Operations Values:

• Better Work Experiences: A core value driving the creation of intuitive and engaging designs that improve how people work.

• Collaboration: Emphasis on working together across teams to achieve unified goals and share knowledge effectively.

• Innovation: Encouraging fresh ideas and staying current with design trends to push creative boundaries.

• Attention to Detail: A commitment to high-quality execution, where typography, layout, and composition are meticulously crafted.

• Remote Flexibility: Valuing autonomy and offering flexible work arrangements to support employee well-being and productivity.

Collaboration Style:

• Cross-functional Integration: Active participation in projects involving Product Marketing, Product Design, and leadership, requiring clear communication and an understanding of diverse perspectives.

• Remote-First Communication: Reliance on digital tools for seamless interaction, with an emphasis on clarity and responsiveness in asynchronous communication.

• Design System Contribution: A collaborative approach to building and maintaining design system components, ensuring consistency and scalability.

• Feedback Culture: Openness to constructive feedback on design work, using it to iterate and improve outcomes.

📝 Enhancement Note: Values are inferred from Appspace's mission statement ("creating better work experiences") and the specific cultural perks mentioned. Collaboration style is derived from the remote-first nature and the cross-functional responsibilities.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring design alignment without in-person interaction.

• Balancing Brand and Product: Maintaining a strong, consistent brand identity while also supporting the specific visual needs of product marketing and UI design.

• Information Synthesis: Translating complex technical or business concepts into easily understandable visual narratives for diverse audiences.

• Maintaining Visual Quality: Upholding high aesthetic standards across a wide range of deliverables in a fast-paced environment.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in areas like motion graphics, advanced illustration techniques, or UI design principles.

• Industry Exposure: Learning about the digital workplace industry, user experience for enterprise software, and evolving communication trends.

• Cross-Functional Learning: Gaining insights into marketing strategy, product development cycles, and executive communication needs.

• Design System Contribution: Developing a deeper understanding of scalable design systems and their impact on product development efficiency.

📝 Enhancement Note: Challenges are common for remote designers and those in hybrid roles bridging marketing and product. Growth opportunities are aligned with the role's responsibilities and potential career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an executive-level presentation from brief to final delivery. How do you ensure the message is clear and impactful?" (Focus on process, storytelling, and tool proficiency)

• "Walk us through a project where you had to translate a complex product feature or concept into a compelling visual narrative. What was your approach, and what was the outcome?" (Showcase problem-solving, creativity, and impact)

• "How do you approach maintaining brand consistency across different types of deliverables, such as marketing collateral, presentations, and UI elements?" (Highlight brand stewardship and attention to detail)

Company & Culture Questions:

• "What excites you about Appspace and our mission to create better work experiences?" (Demonstrate genuine interest and alignment with company values)

• "How do you approach working in a remote-first environment, and what strategies do you use to stay connected and productive?" (Showcase self-management and remote work best practices)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (presentations, marketing, illustration) or by showcasing your design process.

• Narrative: For each piece, tell a compelling story about the challenge, your solution, your role, and the results. Quantify impact where possible.

• Tool Demonstration: Be ready to speak about your proficiency with Figma and Adobe Creative Suite, perhaps showing specific techniques or workflows.

• Conciseness: Respect the allocated time. Practice your presentation to be clear, engaging, and to the point.

• Q&A Readiness: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

📝 Enhancement Note: Interview questions are designed to probe the candidate's skills, process, and cultural fit based on the job description's requirements and the company's context.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link on Greenhouse.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in presentation design, marketing asset creation, brand systems, and illustration. Select your strongest, most relevant projects.

• Resume Optimization: Clearly articulate your proficiency with Figma, Adobe Creative Suite, and presentation software. Use keywords from the job description such as "Visual Design," "Presentation Design," "Brand Systems," and "Illustration." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and articulating your design process for each project. Be ready to discuss your experience with remote collaboration and Appspace's mission.

• Company Research: Thoroughly research Appspace's products, target audience, brand identity, and recent marketing initiatives to demonstrate your understanding and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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