Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Appspace

Location: Porto, Portugal

Job Type: Full-Time

Category: Product Design / Visual Design / Marketing Operations

Date Posted: March 02, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual craft and aesthetic quality across all Appspace communications, from product marketing assets to executive presentations.

• Develop compelling visual narratives and custom graphics that enhance brand expression and product storytelling.

• Collaborate with Product Design, Marketing, and other cross-functional teams to ensure brand consistency and a cohesive visual language.

• Contribute to the refinement of visual standards within the company's design system and raise the overall visual quality across the organization.

• Stay abreast of current design trends, tools, and technologies to continuously innovate creative execution and elevate design outputs.

📝 Enhancement Note: While the title is "Visual Designer," the responsibilities heavily lean into areas often managed or influenced by Revenue Operations and Marketing Operations, particularly in the creation of marketing assets, executive presentations, and brand consistency. This role requires a strong understanding of how visual design impacts marketing effectiveness and GTM strategies.

📈 Primary Responsibilities

• Design and execute high-quality visual assets for executive reviews, conferences, and customer engagements, focusing on clarity and impact.

• Create compelling visual narratives that translate complex product concepts into easily digestible and engaging graphics and illustrations.

• Develop custom illustrations, icons, and visual elements that strengthen the Appspace brand identity and expression.

• Partner with Product Marketing to design effective launch materials, one-pagers, campaign assets, and digital collateral.

• Maintain and evolve Appspace’s visual language, ensuring consistency across product, marketing touchpoints, decks, documentation, and web assets.

• Support the Product Design team by contributing polished UI visuals and branded assets as required for product development.

• Contribute to the development and refinement of visual standards within the Appspace design system.

• Collaborate cross-functionally to champion and elevate visual quality standards throughout the organization.

• Proactively bring fresh visual ideas and innovative approaches to enhance the aesthetic quality of Appspace's creative outputs.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management, crucial for GTM alignment. The emphasis on "executive-level presentations" and "product marketing assets" suggests direct impact on sales enablement and customer communication strategies.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

Experience:

• 2-5 years of professional experience in visual design, with a focus on brand systems, marketing collateral, and presentation design.

Required Skills:

• Exceptional visual design skills with mastery of typography, layout, color theory, and visual hierarchy.

• Proficiency in Figma for UI and asset design.

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Proven experience creating and refining executive-level presentations using tools like Google Slides, PowerPoint, or Keynote.

• Strong understanding of brand systems and the ability to maintain visual consistency across various touchpoints.

• Excellent collaboration and communication skills, with the ability to articulate design decisions effectively.

Preferred Skills:

• Experience with motion design or light animation (e.g., After Effects) to enhance visual storytelling.

• Familiarity with design system principles and contribution to design system libraries.

• Experience working in a remote-first or hybrid environment.

📝 Enhancement Note: The required toolset (Figma, Adobe Creative Suite) is standard for design roles. The emphasis on "executive-level presentations" and "product marketing assets" suggests the need for a designer who understands how visuals support business objectives, a trait highly valued in GTM and Sales Operations contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your visual design expertise.

• Include case studies demonstrating the creation of high-impact executive presentations, detailing your approach to translating complex information into clear visuals.

• Present examples of brand system application, illustrating how you’ve maintained consistency across diverse marketing collateral (e.g., one-pagers, digital ads, social media graphics).

• Feature custom illustrations or graphics that showcase your unique artistic style and ability to create original assets.

Process Documentation:

• Explain your design process for creating marketing collateral, from initial brief to final asset delivery.

• Detail your methodology for ensuring brand consistency and adherence to visual guidelines across projects.

• Articulate how you collaborate with cross-functional teams (e.g., marketing, product) to gather requirements and incorporate feedback.

• Illustrate your approach to iterating on designs based on feedback and performance metrics.

📝 Enhancement Note: For a visual design role supporting GTM functions, the portfolio should emphasize the impact of the visuals. This means showing how designs contributed to engagement, clarity, or conversion, not just aesthetic appeal. Quantifiable results are a significant plus.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for a Visual Designer with 2-5 years of experience in a fully remote role based in Portugal, the estimated annual salary range is between €30,000 and €45,000. This range is an estimate and may vary based on the candidate's specific experience, skills, and qualifications.

Benefits:

• Competitive salaries

• Employer-paid medical, dental, and vision coverage

• Mental health resources

• Flexible work schedules

• Remote work opportunities

• Casual dress work environment

• Appspace Quiet Fridays (no non-essential internal meetings)

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Emphasis on flexible work schedules to accommodate remote work and individual productivity needs.

📝 Enhancement Note: The salary range is estimated based on typical mid-level design roles in Portugal and the company's remote-first approach. European salary data was consulted, considering the cost of living in Porto and the tech industry compensation benchmarks. The benefits package is comprehensive, with "Appspace Quiet Fridays" being a notable perk for focused work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Workplace Experience / Digital Signage / Employee Communications Software

Company Size: 251-1,000 employees (as per LinkedIn data)

Founded: 2010

Company Description: Appspace is a leader in creating better work experiences through its platform that helps organizations communicate, engage, and inform their employees. They aim to improve workplace culture and productivity through digital solutions.

Team Structure:

• The Visual Designer will be part of the Product Design Team, which likely includes UX/UI designers, researchers, and potentially other specialized designers.

• This team collaborates closely with Product Management, Engineering, Marketing, and Sales teams.

Methodology:

• Appspace emphasizes creating a positive and productive work environment, as evidenced by their flexible work culture and "Quiet Fridays."

• The company values clear communication and engaging experiences, which the Visual Designer will directly contribute to through their work.

• Design processes likely involve agile methodologies, user-centered design principles, and cross-functional collaboration.

Company Website: https://www.appspace.com/

📝 Enhancement Note: Appspace operates in the rapidly evolving HR Tech and Workplace Experience sector. A Visual Designer here will contribute to how companies manage internal communications and employee engagement, a critical area for GTM strategies focused on employee productivity and retention. Their size suggests a dynamic environment with opportunities for impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, focusing on execution and contribution to existing brand and product guidelines. It is not directly an "operations" role in the traditional sense but supports GTM operations through visual communication.

Reporting Structure: The Visual Designer will report to a Design Lead or Manager within the Product Design Team. They will work closely with Product Designers, Product Marketing Managers, and potentially other stakeholders in Sales and Marketing.

Operations Impact: While not a direct operations role, the Visual Designer's work has a significant indirect impact on GTM operations:

• Sales Enablement: High-quality presentations and marketing assets directly support the sales team's ability to communicate value propositions effectively.

• Brand Consistency: Ensuring a cohesive visual identity across all channels reinforces brand recognition and trust, crucial for marketing and sales efforts.

• Employee Engagement: Visuals for internal communications can improve employee understanding and adoption of new processes or tools, indirectly supporting operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like presentation design, motion graphics, or illustration.

• Design System Contribution: Grow involvement in shaping and expanding the company's design system.

• Cross-functional Leadership: Potential to lead visual aspects of larger marketing campaigns or product launches.

• Mentorship: Possibility to mentor junior designers as the team grows.

• Transition to Senior Roles: With demonstrated impact and expanded skill set, progression to a Senior Visual Designer or Art Director role is possible.

📝 Enhancement Note: The growth path for a Visual Designer often involves deepening technical skills, taking on more complex projects, and potentially moving into leadership or specialized roles. For someone interested in GTM, demonstrating how their visual work directly supports sales and marketing objectives will be key for advancement.

🌐 Work Environment

Office Type: Fully Remote. Appspace operates as a remote-first company, offering flexibility in work location.

Office Location(s): While the role is remote in Porto, Portugal, Appspace has a global presence with offices in various locations, indicating a distributed team structure.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration through digital tools. Expect frequent video calls, Slack communication, and collaborative design sessions using Figma.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and communication platforms (Slack, Zoom, etc.).

• Operations Team Interaction: Regular interaction with Product Designers, Marketing teams, and potentially Sales stakeholders to understand their visual needs and support their GTM efforts.

Work Schedule:

• The role requires adherence to standard full-time working hours (approx. 40 hours/week), with flexibility in scheduling.

• "Appspace Quiet Fridays" are a key feature, promoting focused work time by minimizing internal meetings, which is beneficial for deep creative tasks.

📝 Enhancement Note: The fully remote nature requires strong self-discipline and proactive communication. The "Quiet Fridays" perk is a significant aspect of the work environment, indicating a company that values focused productivity and work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Technical Interview: A deeper dive into your portfolio with a Design Lead or senior designer. This will likely involve discussing your process, design choices, and how you’ve tackled specific challenges. Expect questions about your experience with presentation design, brand systems, and the tools you use.

3. Cross-functional Interview: You may meet with individuals from Product Marketing, Product Management, or even Sales to assess your collaboration skills and understanding of how visuals support business objectives.

4. Final Interview/Executive Review: Potentially a meeting with a senior leader to discuss your overall fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent the requirements of this role: presentation design, brand systems, marketing assets, and illustration.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, the solutions implemented, and the impact/results achieved. Quantify impact where possible (e.g., "designed presentation that contributed to a 15% increase in engagement," or "created marketing assets used in a campaign that generated X leads").

• Highlight Process: Showcase your wireframing, concept development, and iteration stages. Explain why you made specific design decisions.

• Demonstrate Tool Proficiency: Be ready to speak to your mastery of Figma and Adobe Creative Suite.

• Brand Alignment: Show an understanding of how to apply and evolve a brand identity consistently.

• Visual Clarity: Ensure your portfolio is well-designed, easy to navigate, and visually appealing itself.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a presentation slide or a marketing asset based on a prompt.

• Focus on demonstrating your thought process, problem-solving skills, and ability to work within constraints.

• Practice presenting your work concisely and confidently, highlighting key design decisions and their rationale.

📝 Enhancement Note: The interview process is standard for design roles, but the emphasis on "executive-level presentations" and collaboration with "Product Marketing" means candidates should prepare to articulate how their visual work directly supports GTM strategies and sales enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, asset creation, and collaborative design workflows. Expect to use it extensively for creating various visual assets.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, icons, and custom illustrations.
  • Photoshop: For image editing, manipulation, and raster-based graphics.
  • InDesign: For layout design of marketing collateral like one-pagers and brochures.

Presentation Software:

• Google Slides: Frequently used for executive presentations and collaboration.

• PowerPoint: Standard for business presentations.

• Keynote: Another common tool for creating polished presentations.

Collaboration & Communication:

• Slack: For daily team communication and cross-functional interaction.

• Zoom/Google Meet: For video conferencing and remote collaboration sessions.

• Project Management Tools: Potentially tools like Jira, Asana, or Trello for managing design tasks.

Design System Support:

• Figma is likely the primary platform for managing design system components and visual standards.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The ability to create polished presentations in Google Slides/PowerPoint/Keynote is also critical, directly linking the role to sales and executive communication needs.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Designing with the end-user (whether an employee or a customer) in mind.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Craftsmanship: A commitment to high-quality visual execution, attention to detail in typography, color, and composition.

• Innovation: Bringing fresh ideas and staying current with design trends to elevate creative output.

• Efficiency: Streamlining design processes and contributing to a design system that promotes efficiency.

Collaboration Style:

• Remote-First: Proactive and clear communication via digital channels is key.

• Cross-Functional Integration: Working closely with Product Management, Marketing, and potentially Sales to ensure visual assets align with business objectives and GTM strategies.

• Feedback-Oriented: Openness to receiving and giving constructive feedback to improve design quality and team alignment.

• Knowledge Sharing: Contributing to a culture where design best practices and new techniques are shared among team members.

📝 Enhancement Note: The company values suggest a culture that balances creative excellence with practical application and teamwork. For a role supporting GTM, understanding how these values translate into creating visuals that support business goals is important.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Product: Ensuring visual consistency across Appspace's brand identity and its product interface.

• Translating Complexity: Effectively visualizing complex technical or business concepts for diverse audiences.

• Remote Collaboration: Maintaining strong creative synergy and clear communication within a distributed team.

• Pace of Work: Adapting to the demands of a fast-paced tech environment, potentially with tight deadlines for marketing campaigns or product launches.

• Evolving Visual Standards: Staying ahead of design trends while adhering to established brand guidelines.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to attend workshops or online courses focusing on motion design, illustration, or advanced Figma techniques.

• Design System Expertise: Deepen knowledge in designing and maintaining robust design systems.

• GTM Strategy Insight: Gain a better understanding of how visual design directly impacts sales and marketing effectiveness by working closely with those teams.

• Cross-functional Exposure: Participate in projects that involve close collaboration with product and marketing teams, broadening your understanding of the business.

• Industry Conferences: Potential to attend design conferences (virtual or in-person) to stay current with trends and network.

📝 Enhancement Note: The challenges are typical for a designer in a growing tech company. The growth opportunities highlight pathways to specialization and increased strategic impact, particularly relevant for those looking to align their design career with GTM objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an executive-level presentation from scratch. How do you ensure the key messages are communicated effectively?" (Focus on research, information hierarchy, visual storytelling, and tool usage).

• "How do you approach maintaining brand consistency across different marketing channels and product touchpoints?" (Discuss brand guidelines, design systems, and collaboration with marketing).

• "Walk us through a project in your portfolio where you had to visualize a complex product concept. What was the challenge, and how did you overcome it?" (Emphasize problem-solving, clarity, and audience consideration).

Company & Culture Questions:

• "What do you know about Appspace and our mission to create better work experiences?" (Research the company's products, values, and recent news).

• "How do you envision your role as a Visual Designer contributing to our marketing and product goals?" (Connect your skills to their business objectives).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Quantify Where Possible: If you have metrics on engagement, lead generation, or clarity improvements tied to your visuals, present them.

• Showcase Process Artifacts: Include sketches, wireframes, mood boards, or style explorations to demonstrate your thought process.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Figma, Adobe Suite, presentation design, and brand systems.

• Be Ready for Live Design: If a design challenge is given, think aloud, explain your decisions, and focus on demonstrating your approach rather than achieving a perfect final product under pressure.

📝 Enhancement Note: Preparing for this interview involves not just showcasing design skills but also demonstrating an understanding of how visuals support business objectives, particularly in marketing and sales contexts. Emphasizing clarity, impact, and collaboration will be crucial.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating executive presentation design, brand systems application, and marketing collateral creation. Tailor your case studies to highlight your process and the impact of your visual solutions.

• Resume Optimization: Update your resume to clearly list your proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and presentation software (Google Slides, PowerPoint, Keynote). Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and the rationale behind your creative decisions. Prepare to discuss your experience with remote collaboration and how your visual design work supports business objectives.

• Company Research: Thoroughly research Appspace, its products, target audience, and company culture. Understand their current visual branding and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.