Visual Designer (3 month contract)

📍 Job Overview

Job Title: Visual Designer (3 month contract)

Company: Flo Health

Location: Remote

Job Type: Contract, Temporary

Category: Visual Design, Product Design, Creative & Media

Date Posted: February 24, 2026

Experience Level: 7+ Years

Remote Status: Remote

🚀 Role Summary

• Lead the creation of end-to-end visual experiences across diverse user segments within a leading health and fitness application, Flo Health.

• Own and drive key design initiatives, contributing significantly to the evolution and refinement of the visual design system.

• Champion inclusive, user-centered design practices, ensuring accessibility and cultural relevance in all visual outputs.

• Collaborate closely with cross-functional stakeholders, including Product, Content, UX, Growth, and Engineering, to align visual strategies with overarching business objectives and user engagement goals.

• Act as a senior contributor and role model for design quality, potentially providing mentorship to junior design team members.

📝 Enhancement Note: This role is specifically for a Visual Designer, not a Revenue Operations or Sales Operations role. The description has been tailored to reflect the creative and visual aspects of the position within the context of a digital health product. The emphasis is on visual design system ownership, cross-functional collaboration within a product development lifecycle, and delivering user-centric visual experiences.

📈 Primary Responsibilities

• Develop and deliver high-quality, end-to-end visual design solutions that directly support business objectives, aiming to enhance user engagement and retention metrics.

• Own the visual design aspects of complex projects, guiding them from initial ideation and conceptualization through to final release and post-launch analysis.

• Drive the continuous improvement and expansion of Flo Health's visual design system, ensuring consistency, scalability, and adherence to brand guidelines across all platforms.

• Actively participate in design reviews, providing constructive feedback and advocating for best practices in visual design, typography, color theory, and composition.

• Collaborate with UX designers to translate user flows and wireframes into compelling visual interfaces that are both aesthetically pleasing and highly functional.

• Ensure all visual designs are inclusive, accessible, and culturally relevant to a global user base, adhering to WCAG guidelines and best practices.

• Partner with Product Managers and Engineering teams to understand technical constraints and opportunities, ensuring feasible and impactful design implementations.

• Contribute to the strategic direction of visual design within the product roadmap, proactively identifying opportunities for innovation and enhancement.

📝 Enhancement Note: While this role is not in operations, the responsibilities are structured to align with how operations professionals would view project ownership, cross-functional collaboration, and impact on key business metrics (engagement, retention). The focus on design systems and consistency echoes the importance of standardization and efficiency in operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical knowledge and expertise in visual design is paramount. The role implies a need for a solid understanding of design principles, often acquired through formal education or extensive self-study and practical application.

Experience: 7+ years of professional experience in visual or graphic design, with a significant focus on mobile platforms and digital product design. Proven track record of successfully owning and delivering complex design projects from concept to completion.

Required Skills:

• 7+ years of professional experience in visual or graphic design.

• Strong expertise and portfolio showcasing work on mobile platforms.

• Demonstrated ability to lead and deliver complex design projects from ideation through to release.

• Advanced proficiency in core design tools: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Deep understanding of fundamental design principles: color theory, typography, composition, branding, and visual hierarchy.

• Proven experience collaborating effectively with cross-functional teams (Product, UX, Engineering, Content, Growth).

• Ability to influence product direction and strategy through compelling visual design proposals.

• Championing and implementing user-centered and inclusive design practices.

Preferred Skills:

• Experience in the health & fitness app industry or digital health sector.

• Familiarity with AI-powered features and privacy-first design considerations.

• Experience in developing and maintaining design systems.

• Mentorship or leadership experience with junior designers.

• Knowledge of animation principles for UI elements.

• Experience with A/B testing visual design variations.

📝 Enhancement Note: The required skills are directly extracted from the job description. The preferred skills are inferred based on the company's mission (AI-powered, privacy-first, digital health) and the seniority of the role (leading initiatives, mentorship). The emphasis on Figma and Adobe Creative Suite is critical for a visual design role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and well-organized portfolio showcasing a range of visual design projects, with a strong emphasis on mobile application design.

• Detailed case studies demonstrating ownership of projects from initial concept and user research through to final design implementation and impact analysis.

• Evidence of collaboration with cross-functional teams, illustrating how visual design decisions were integrated with product and engineering requirements.

• Examples of visual design system contributions, including style guides, component libraries, and brand guideline adherence.

• Demonstrations of problem-solving through visual design, highlighting how design choices addressed specific user needs or business objectives.

Process Documentation:

• Case studies should detail the design process, including stages of research, ideation, prototyping, user testing, and iteration.

• Documentation of how accessibility and inclusivity were integrated into the visual design process.

• Examples of how visual design contributed to measurable improvements in user engagement, retention, or other key performance indicators.

• Showcase of proficiency in using Figma and Adobe Creative Suite for design execution and workflow management.

📝 Enhancement Note: For a visual design role, the portfolio is the primary "process and systems" showcase. The requirements are framed around demonstrating a structured design process, the application of tools, and the ability to articulate the impact of visual design decisions, mirroring the analytical approach expected in operations roles when presenting process improvements.

💵 Compensation & Benefits

Salary Range: As this is a 3-month contract role, the salary will likely be presented as an hourly rate or a fixed project fee. For a Senior Visual Designer with 7+ years of experience in a high-growth tech company like Flo Health, and considering its 2024 $1B valuation, an estimated hourly rate in major tech hubs (e.g., San Francisco, New York, London) could range from $70 - $120 USD per hour, or equivalent in other major global remote work locations. This estimate accounts for specialized skills, seniority, and the contract nature of the role.

Benefits:

• Competitive salary (hourly or project-based)

• Opportunity to participate in Flo’s performance incentive scheme (specific details for contract roles may vary).

• Paid holiday, sick leave, and female health leave.

• Accelerated professional growth through impactful work.

• Learning support and opportunities.

• Access to Flo Premium for friends & family.

• Health, pension, and wellbeing perks (specifics for contract duration may vary).

Working Hours: The role likely requires a commitment equivalent to a full-time position, approximately 40 hours per week. Given the hybrid work model of the company (3 days in office for permanent staff), remote contractors may have more flexibility, but consistent availability and responsiveness during core business hours are expected.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior contract visual designers in tech, adjusted for Flo Health's known valuation and the competitive landscape. Benefits are listed as provided in the job description, with a caveat that contract terms might differ. The working hours are a standard assumption for a full-time equivalent contract role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Fitness App, Digital Health, Technology. Flo Health operates at the intersection of consumer technology and healthcare, leveraging data and AI to provide personalized health insights for women. This context means a focus on user trust, data privacy, clinical accuracy, and a mission-driven approach.

Company Size: Flo Health has experienced significant growth, reaching a $1B valuation and serving over 80 million monthly users with 500 million downloads. This suggests a dynamic, fast-paced environment with established processes but also room for innovation and agility. The "hybrid model" mentioned for permanent staff implies a mature organizational structure that balances in-office collaboration with remote flexibility.

Founded: 2015. Flo Health has over a decade of experience building and scaling its platform, demonstrating resilience and a proven ability to adapt to market changes and user needs.

Team Structure:

• The Visual Designer will likely be part of a larger Product Design team, which includes UX Designers, Researchers, and potentially other Visual Designers.

• This team operates within a broader Product organization, collaborating closely with Product Management, Engineering, Content, and Growth teams.

Methodology:

• Data-Driven Design: Decisions are informed by user data, analytics, and A/B testing results, emphasizing measurable impact on user engagement and retention.

• User-Centricity: A strong focus on understanding and addressing user needs through inclusive and accessible design practices.

• Agile Development: Likely employs agile methodologies, requiring flexibility, rapid iteration, and close collaboration with engineering.

• Mission-Led: The company's mission to improve women's health drives decision-making and fosters a sense of purpose.

Company Website: https://flo.health/

📝 Enhancement Note: The company context highlights Flo Health's mission, scale, and valuation, suggesting a high-impact environment. The team structure and methodology are inferred to align with typical tech product development organizations, emphasizing collaboration, data, and user focus.

📈 Career & Growth Analysis

Operations Career Level: While this is a Visual Designer role, the "Senior" title and responsibility for "key design initiatives" and "shaping the visual design system" indicate a mid-to-senior level position. It signifies a contributor who can operate independently, lead projects, and influence strategic design decisions. The contract nature suggests a focus on delivering specific project outcomes within a defined timeframe.

Reporting Structure: The role reports into a design leadership function (e.g., Head of Design, Design Lead) and collaborates extensively with Product Managers, UX Designers, and Engineering leads. This structure emphasizes cross-functional teamwork and direct contribution to product development cycles.

Operations Impact: While not a traditional "operations" role, the Visual Designer's work directly impacts business objectives by improving user engagement, retention, and overall user experience. High-quality visual design is critical for brand perception, user trust, and conversion rates, all of which are key performance indicators for the business. The success of the visual design directly influences the effectiveness of growth strategies and user acquisition/retention efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in mobile UI design, design systems, and potentially AI-driven design elements.

• Project Leadership: Lead significant visual design initiatives, gaining experience in project management and strategic design planning.

• Mentorship: Act as a role model and potentially mentor junior designers, developing leadership and communication skills.

• Industry Exposure: Gain valuable experience within the rapidly evolving digital health and AI sectors.

• Networking: Build relationships with professionals in product, UX, engineering, and growth at a successful tech company.

📝 Enhancement Note: This analysis translates the Visual Designer role into a framework that highlights career progression and impact, similar to how operations roles are assessed. The emphasis is on project leadership, skill development, and influence, which are transferable concepts across different functional areas.

🌐 Work Environment

Office Type: Flo Health operates a hybrid model for its permanent employees, requiring 3 days per week in the office. For a 3-month contract role, the expectation would typically be remote, but proximity to one of their office locations might be preferred for potential in-person collaboration days or team events, if applicable. The company culture emphasizes in-person collaboration, suggesting a vibrant and interactive office space designed to foster teamwork and creativity.

Office Location(s): While the role is listed as remote, and Flo Health has a global user base, their primary operations and likely office presence would be in major tech hubs. Specific locations are not detailed, but candidates should be aware that a hybrid model implies physical office spaces exist for collaboration.

Workspace Context:

• Collaborative: The emphasis on a hybrid model and "in-person collaboration" suggests a workspace that encourages interaction, brainstorming, and co-creation among design, product, and engineering teams.

• Tool-Rich: Expect access to industry-standard design software and collaboration platforms (Figma, Adobe CC, Slack, etc.).

• Mission-Focused: The environment is driven by a strong mission to improve women's health, fostering a sense of purpose and dedication among employees.

• Fast-Paced: The company's rapid growth and ongoing innovation suggest a dynamic work environment where agility and quick decision-making are valued.

Work Schedule: While the role is remote, candidates should anticipate needing to align working hours with the core business operations of Flo Health to facilitate effective collaboration with cross-functional teams. This typically means being available during standard business hours for the company's primary operational regions.

📝 Enhancement Note: The work environment description is tailored to a remote contract role within a company that has a hybrid model for its full-time staff. It emphasizes collaboration, mission, and the tools/pace expected in a growing tech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session with the hiring manager and/or senior design team members to present and discuss your portfolio. Be prepared to walk through 2-3 key projects, explaining your process, rationale, challenges, and outcomes.

• Design Challenge: A practical exercise, potentially a take-home assignment or a live design critique/workshop, evaluating your visual design skills, problem-solving abilities, and understanding of Flo Health's brand and user base.

• Cross-functional Interviews: Meetings with Product Managers, UX Designers, or Engineers to assess collaboration skills and ability to integrate visual design within a product development lifecycle.

• Final Interview: Potentially a discussion with a senior leader (e.g., Head of Design) to finalize fit and discuss role expectations.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your mobile design expertise, system thinking, and ability to deliver impactful visual solutions.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, design decisions, challenges faced, and the measurable impact or outcomes.

• Highlight Figma & Adobe CC: Demonstrate your proficiency with these tools through your workflow and final deliverables.

• Showcase Brand Understanding: Include examples that illustrate your ability to work within or develop brand guidelines effectively.

• Address Inclusivity: Be prepared to discuss how you approached accessibility and inclusivity in your designs.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your visual design solutions.

Challenge Preparation:

• Research Flo Health: Understand their mission, target audience, current app design, brand aesthetic, and competitive landscape.

• Analyze Current Design: Be ready to provide constructive feedback on the existing app's visual design and identify potential areas for improvement.

• Focus on Mobile UI: If it's a practical exercise, ensure your solutions are optimized for mobile interfaces.

• Articulate Rationale: Clearly explain the "why" behind your design choices, linking them back to user needs and business goals.

📝 Enhancement Note: This section provides a structured approach to the interview process, emphasizing the critical role of the portfolio and the need for practical design challenges. It translates typical interview stages into actionable preparation steps for a visual designer.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system management. Advanced proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, icons, and illustrations.
  • Photoshop: For image manipulation, mockups, and asset creation.
  • InDesign: Potentially for style guides or more complex presentation materials.

Analytics & Reporting:

• Familiarity with mobile analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics for Mobile) is beneficial for understanding user behavior and design impact, though not a primary requirement for a visual designer.

CRM & Automation:

Design System Tools:

• Experience with tools for building, managing, and documenting design systems. Figma's component features and plugins are key here.

📝 Enhancement Note: The tools listed are directly from the job description. The inclusion of analytics and CRM tools is a minimal inference, acknowledging that visual designers benefit from understanding the broader ecosystem their work supports, even if they aren't primary users of those specific systems.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A strong commitment to improving women's health through innovative digital solutions. This translates to a desire to create designs that are not only beautiful but also meaningful and helpful.

• User-Centricity & Inclusivity: Prioritizing the user's needs, ensuring designs are accessible, culturally relevant, and serve a diverse global audience.

• Craftsmanship & Quality: A dedication to high standards in visual design, attention to detail, and a commitment to producing polished, professional work.

• Ownership & Accountability: Taking responsibility for design initiatives from start to finish, driving them to successful completion.

• Collaboration & Debate: Encouraging open discussion, constructive feedback, and shared decision-making within cross-functional teams.

Collaboration Style:

• Cross-functional Integration: Working closely and fluidly with Product Managers, UX Designers, Content Creators, and Engineers to ensure cohesive product development.

• Feedback-Oriented: A culture where constructive criticism is welcomed and used to elevate the quality of work.

• Agile & Iterative: Embracing a process of rapid iteration, learning, and adaptation based on feedback and data.

• Purposeful Communication: Clear, concise, and transparent communication to ensure alignment and efficient progress.

📝 Enhancement Note: The team culture and values are synthesized from the "How we work" and "Diversity, equity and inclusion" sections of the job description, along with general tech industry best practices for mission-driven companies. The emphasis is on how these values translate into the daily work and collaboration of a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with User Segmentation: Creating visual experiences that are cohesive with the Flo Health brand while also catering to the specific needs and preferences of different user segments.

• Driving Innovation in a Competitive Market: Continuously evolving the visual design to stay ahead in the crowded health and fitness app market, especially with AI integration.

• Ensuring Accessibility and Inclusivity at Scale: Designing for a global audience with diverse needs requires meticulous attention to accessibility standards and cultural nuances.

• Contract Duration Constraints: Delivering significant design impact and potentially contributing to a design system within a 3-month timeframe requires efficient workflow and prioritization.

• Influencing Product Direction: Effectively advocating for design-led solutions and influencing product strategy within a cross-functional team.

Learning & Development Opportunities:

• Deepen Mobile Design Expertise: Gain specialized experience in designing for leading mobile platforms and user interfaces.

• Design System Contribution: Opportunity to contribute to or enhance a mature design system, a highly valuable skill in product design.

• AI & Health Tech Exposure: Work with cutting-edge AI features and within the impactful digital health industry.

• Cross-functional Learning: Learn from product managers, engineers, and growth marketers about their disciplines and how design integrates with their work.

• Mentorship & Leadership: Potential to guide or mentor junior designers, enhancing leadership capabilities.

📝 Enhancement Note: Challenges are identified based on the nature of the role, the industry, and the contract duration. Growth opportunities are framed around skill enhancement, project leadership, and industry exposure, relevant to a senior-level designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the visual design for a complex mobile feature from concept to launch. What were the key challenges, and how did you overcome them?" (Assesses project ownership, problem-solving, and execution.)

• "How do you approach building or contributing to a visual design system? Walk us through an example from your portfolio." (Evaluates understanding of design systems, consistency, and scalability.)

• "How do you ensure your visual designs are inclusive and accessible for a global audience? Can you provide specific examples?" (Tests awareness of accessibility standards and inclusive design principles.)

Company & Culture Questions:

• "What excites you about Flo Health's mission and our approach to women's health?" (Gauges alignment with company mission and understanding of the market.)

• "How do you see your visual design expertise contributing to user engagement and retention for an app like Flo?" (Connects design skills to business objectives.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solutions -> Impact.

• Focus on Visuals: Let your designs speak, but be prepared to articulate the rationale behind every decision. Use high-fidelity mockups and prototypes where appropriate.

• Quantify Results: Whenever possible, present metrics that show the positive impact of your visual design work on user behavior or business goals.

• Demonstrate Tool Proficiency: Briefly show how you used Figma and Adobe CC in your workflow if relevant to the project's success.

• Be Concise and Engaging: Respect the interviewers' time. Practice your presentation to be within the allotted timeframe and keep the audience engaged.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a senior visual designer role, focusing on the practical application of design skills, collaboration, and contribution to business outcomes, as inferred from the job description and general industry practices.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio: Select 2-3 of your strongest mobile design projects that best showcase your visual design skills, process, and impact. Ensure they highlight your proficiency in Figma and Adobe Creative Suite.

• Tailor Your Resume: Emphasize your 7+ years of relevant experience, specific achievements in visual design for mobile platforms, and any experience with design systems or inclusive design. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your selected portfolio projects, focusing on clear storytelling, design rationale, challenges, and outcomes. Be ready to discuss your approach to collaboration and problem-solving.

• Research Flo Health: Familiarize yourself with the Flo app, its brand identity, target audience, and mission to articulate your interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for a Visual Designer role. Specific details regarding contract terms, benefits for contractors, and the precise interview process should be confirmed directly with Flo Health during the application and interview stages.