Visual Content & Brand Designer

📍 Job Overview

Job Title: Visual Content & Brand Designer
Company: FLiiP
Location: Montreal, Quebec, Canada
Job Type: Full-Time
Category: Visual Design & Brand Operations
Date Posted: January 30, 2026
Experience Level: Mid-Senior Level (4-6 years)
Remote Status: 100% Remote (Canada-based)

🚀 Role Summary

• Lead all visual content creation, from static graphics and motion design to short-form videos and paid advertising assets, aligning with FLiiP's brand strategy.
• Drive brand evolution and contribute to the development of a next-generation design system, ensuring visual consistency and impact across all channels.
• Collaborate closely with Content Marketing, Growth, and Product Marketing teams to translate strategic objectives into high-performing creative assets.
• Leverage advanced AI tools and modern creative platforms to accelerate workflows, maximize output, and maintain a competitive edge in content production.
• Develop scalable design systems, including templates and lightweight brand guidelines, to empower broader team adoption and ensure creative consistency.

📝 Enhancement Note: This role is positioned as the first dedicated creative hire, indicating a high degree of autonomy and the opportunity to shape the visual direction of a rapidly scaling SaaS company. The emphasis on AI tools suggests a need for a candidate who is forward-thinking and adept at integrating emerging technologies into design workflows for enhanced efficiency and innovation.

📈 Primary Responsibilities

• End-to-End Visual Content Ownership: Design, produce, and deliver a comprehensive range of visual assets, including static graphics, illustrations, motion graphics, short-form videos, paid ad creatives, landing page visuals, and internal presentation decks.
• Brand Identity Stewardship: Maintain and enhance FLiiP's visual identity across all touchpoints. Actively contribute to future brand refresh initiatives and the evolution of our design system.
• Cross-Functional Creative Support: Partner with Content Marketing, Growth Marketing, and Product Marketing teams to translate campaign messaging and strategic goals into compelling visual content that drives engagement and performance.
• AI-Powered Workflow Integration: Proactively utilize and experiment with modern creative tools and AI platforms (e.g., Midjourney, Runway, Descript, Figma plugins) to streamline production processes, enhance creative ideation, and optimize output velocity.
• Multi-Channel Asset Adaptation: Create and tailor visual content for diverse channels, including organic social media, blog posts, paid advertising campaigns, lifecycle marketing emails, and internal communications, ensuring optimal performance and channel-specific fit.
• Scalable Design System Development: Establish and maintain reusable design assets, templates, and lightweight brand guidelines to foster creative consistency and accelerate content production across the organization.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling both strategic brand development and tactical execution across various content formats and marketing channels. The emphasis on AI integration signifies a progressive approach to creative production, requiring a candidate who is comfortable with and actively seeks out technological advancements.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field, or equivalent practical experience.

Experience: 4–6 years of progressive experience in brand design, visual design, or as a creative generalist, with a strong preference for candidates who have worked within a startup or fast-paced, high-growth environment.

Required Skills:

• Portfolio Excellence: A robust portfolio showcasing a broad range of design capabilities, including strong fundamentals in layout, typography, and color theory, alongside demonstrable experience in motion design and video production.
• Tool Proficiency: Fluency in industry-standard design software such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Advanced skills in After Effects for motion graphics and video editing are essential.
• AI & Modern Tool Integration: Proven experience and enthusiasm for leveraging contemporary AI-powered creative platforms (e.g., Runway, Midjourney, Descript) and associated plugins to enhance design workflows and creative output.
• Marketing Content Creation: Demonstrated success in creating high-impact visual content specifically for growth marketing, content marketing, or paid media initiatives.
• Speed & Craft Balance: The ability to discern when to apply meticulous polish and when to execute rapidly and iterate based on performance data and strategic needs.
• Collaborative Acumen: Proven experience working effectively with marketing, growth, and product teams, with a clear understanding of how visual creative contributes to business performance objectives.
• Autonomous Builder Mindset: A self-starter attitude with the capacity to take full ownership of design projects, define strategy, and drive execution with minimal supervision.

Preferred Skills:

• Brand Refresh Leadership: Experience in leading or significantly contributing to brand refresh or rebranding initiatives.
• Growth Design Principles: Familiarity with design principles tailored for growth marketing, including creative optimization for ads, conversion rate optimization (CRO) visuals, and lifecycle marketing assets.
• Hybrid Video Editing: Lightweight video editing skills, particularly those utilizing AI or hybrid AI/manual workflows for efficient production.

📝 Enhancement Note: The experience requirement emphasizes practical application and adaptability, particularly within a startup context. The explicit mention of AI tools and the preference for hybrid video editing skills highlight the company's forward-looking approach to creative production and the need for a candidate who embraces technological innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand Evolution: Showcase projects where you have maintained, evolved, or refreshed a brand's visual identity, detailing your strategic contributions and the impact on brand perception.
• Cross-Channel Campaign Examples: Include case studies of visual content developed for multiple marketing channels (e.g., social, paid ads, web), illustrating your ability to adapt creative for performance and channel fit.
• Motion Graphics & Video Showcase: Feature examples of motion graphics and short-form video projects, highlighting your technical skills in animation, editing, and storytelling through dynamic visuals.
• AI Tool Integration Evidence: If possible, include examples or descriptions of how you've utilized AI tools to streamline design processes, generate assets, or enhance creative output in past projects.
• System & Template Development: Present examples of templates, style guides, or design systems you have created to ensure brand consistency and facilitate efficient content production for teams.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from concept to final delivery, including how you identify bottlenecks and implement efficiency improvements in your workflow.
• AI Tool Integration Strategy: Articulate your approach to integrating AI tools into a design workflow, including methods for prompt engineering, asset refinement, and ensuring brand alignment.
• Performance Measurement & Iteration: Describe how you track the performance of visual content and use data insights to iterate on designs, optimize for better results, and justify creative decisions.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates a blend of strategic brand thinking, cross-channel execution, motion/video skills, and AI integration is crucial. Candidates should be prepared to discuss their process and demonstrate how they build scalable design systems and leverage technology for efficiency and impact, particularly within a startup environment.

💵 Compensation & Benefits

Salary Range: Based on market research for a Visual Content & Brand Designer with 4-6 years of experience in a remote Canadian context, the estimated salary range is CAD $70,000 - $95,000 annually. This range accounts for the high-ownership nature of the role, the demand for AI integration skills, and the company's growth-stage.

Benefits:

• Competitive Compensation Package: A comprehensive remuneration structure reflecting your skills and contributions.
• 100% Remote-First Work: Enjoy the flexibility and autonomy of a fully remote position based within Canada.
• Health & Insurance Benefits: FLiiP contributes 50% towards group plan premiums, supporting your well-being.
• Fast-Paced, Execution-Focused Culture: Be part of an environment that values experimentation, speed, and celebrates successful execution.
• High-Leverage Role: Gain full ownership of your creative stack, strategy, and roadmap, with direct impact on company trajectory.
• Executive Collaboration: Work closely with a tight-knit team and directly with executive leadership.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and accommodate the fast-paced startup environment.

📝 Enhancement Note: The salary estimate is derived from analysis of similar remote design roles in Canada, considering the specified experience level and the unique blend of traditional design skills with advanced AI tool proficiency. The benefits package emphasizes the startup culture and the high-impact nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS) within the Fitness Business Management sector. FLiiP provides an all-in-one platform for commercial gyms and multi-location fitness operators, focusing on streamlining operations, enhancing member retention, and centralizing communication.

Company Size: FLiiP is a rapidly scaling startup, having secured over $4M CAD in seed funding. While an exact employee count isn't provided, the mention of "scaling fast" and a "4x growth target" suggests a dynamic, growing team, likely ranging from 50-150 employees. This implies a lean, agile structure where individual contributions have significant visibility and impact.

Founded: The founding date is not explicitly stated, but the company's current growth trajectory and seed funding round indicate it is a relatively established startup with proven product-market fit and ambitious expansion plans. This suggests a culture that balances innovation with proven business strategies.

Team Structure:

• Lean & Agile: Expect a flat organizational structure with direct access to leadership. The design function will likely report into a C-level executive (e.g., Chief Growth Officer - CGO) and collaborate closely with marketing and product teams.
• Cross-Functional Collaboration: The role emphasizes close collaboration with Content Marketing, Growth Marketing, and Product Marketing. This means designers will be integrated into various project teams, working alongside strategists, marketers, and product managers.
• Execution-First Mentality: The culture is described as "execution-first" and celebrates "speed." This implies a bias towards action, rapid iteration, and a focus on delivering tangible results rather than prolonged theoretical discussions.

Methodology:

• Data-Driven Creativity: While creative, the role is expected to understand how visuals drive performance. This suggests a methodology that marries creative craft with data analysis, using metrics to inform design decisions and optimize outcomes.
• AI-Powered Innovation: The explicit mention of leveraging AI tools indicates a commitment to exploring and integrating cutting-edge technology to enhance efficiency, creativity, and output.
• Iterative Design Process: The culture of "experiments are welcomed and speed is celebrated" points towards an iterative design process where rapid prototyping, testing, and refinement are standard practice.

Company Website: https://www.myfliip.com/

📝 Enhancement Note: The company context highlights a fast-paced, venture-backed startup environment with a strong emphasis on growth and execution. The operations and GTM implications are significant: the designer will be instrumental in visually communicating the value proposition of a SaaS product to a specific industry (fitness), requiring an understanding of both B2B SaaS marketing and the fitness sector's aesthetics and needs. The reliance on AI suggests a forward-thinking operational approach to creative production.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, acting as the foundational and lead creative hire for visual content and brand design at FLiiP. It offers a high degree of ownership and the opportunity to establish design processes and systems from an early stage.

Reporting Structure: You will likely report directly to the Chief Growth Officer (CGO) or a similar senior marketing executive. This direct line to leadership provides visibility and influence over strategic marketing and brand decisions. Collaboration will be extensive with the Content Marketing Manager and Growth teams.

Operations Impact: Your work will directly impact FLiiP's brand perception, marketing effectiveness, and overall growth trajectory. By creating compelling visual content, you will enhance brand recognition, support lead generation efforts, improve user engagement with marketing materials, and contribute to building a strong, recognizable brand identity in the competitive fitness SaaS market. Your ability to translate strategy into high-impact visuals will be a key driver of marketing performance.

Growth Opportunities:

• Establish Design Foundation: Build and define the visual design processes, systems, and standards for a rapidly scaling company, offering a unique opportunity for foundational impact.
• Leadership Potential: As the first dedicated design hire, there's potential to grow into a Design Lead or Manager role as the team expands, overseeing other creatives and shaping the future of FLiiP's design function.
• Skill Expansion: Deepen expertise in AI-driven creative tools, motion graphics, video production, and growth-focused design principles through hands-on application and company support for learning initiatives.
• Strategic Influence: Gain direct experience working with executive leadership on brand strategy, contributing to high-level marketing and product decisions.
• Industry Specialization: Develop deep expertise in the fitness technology (SaaS) sector, understanding its unique visual communication needs and market dynamics.

📝 Enhancement Note: This role offers a significant opportunity for career acceleration due to its foundational nature and direct executive exposure. The growth path is clearly defined by the potential to build out the design function and influence strategic brand direction, making it attractive for ambitious designers looking to make a substantial impact.

🌐 Work Environment

Office Type: This is a 100% remote-first position, meaning there is no central office requirement. The work environment is distributed across Canada, fostering flexibility and autonomy for team members.

Office Location(s): While the role is remote, it is specifically designated as a Canada-based position. This likely means FLiiP operates under Canadian employment laws and may have a legal entity or payroll presence within Canada to support its remote workforce.

Workspace Context:

• Autonomous Home Office: You will be expected to maintain a productive and professional home office environment conducive to focused design work and virtual collaboration.
• Digital Collaboration Tools: Expect to heavily utilize digital collaboration platforms (e.g., Slack, Zoom, Google Workspace, project management tools) for communication, feedback, and team alignment.
• Access to Technology: FLiiP will likely provide or support the necessary hardware and software licenses for you to perform your role effectively, including access to design tools and AI platforms.
• Virtual Team Interaction: While remote, the company culture emphasizes a "tight-knit team," suggesting opportunities for virtual team-building activities, social events, and regular check-ins to foster connection and collaboration.

Work Schedule: The standard working hours are approximately 40 hours per week. However, given the startup environment and the nature of creative project delivery, some flexibility may be required to meet critical deadlines or participate in time-sensitive collaborative sessions. Remote work often allows for greater flexibility in structuring the workday around peak productivity times.

📝 Enhancement Note: The remote-first nature of this role requires a candidate who is highly self-disciplined, organized, and comfortable with digital-first communication and collaboration. The emphasis on a "tight-knit team" suggests that while remote, there's an intentional effort to build camaraderie and foster a connected work environment through virtual means.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and FLiiP.
2. Portfolio Review & Technical Interview: A more in-depth session where you present your portfolio. Expect to discuss specific projects, your design process, your experience with AI tools, and how you approach brand evolution and content creation for performance. This stage may also involve technical questions related to design software and workflows.
3. Cross-Functional Collaboration Exercise: You might be given a hypothetical scenario or a small design challenge to solve, simulating collaboration with marketing or product teams. This assesses your ability to translate briefs into creative solutions and communicate your rationale.
4. Executive/Leadership Interview: A final interview, likely with the CGO or another senior leader, to discuss strategic alignment, ownership capabilities, and long-term vision for the design function at FLiiP.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your skills in visual content creation, brand design, motion graphics, video, and AI tool utilization. Prioritize work done in fast-paced or startup environments if possible.
• Tell a Story: For each selected project, clearly articulate the problem, your role, your process (especially how you leveraged AI or specific tools), the challenges faced, and the measurable impact or outcome. Use visuals to support your narrative.
• Highlight AI Integration: Explicitly detail how you used AI tools (e.g., Midjourney for ideation, Runway for video generation, Descript for editing) and the benefits derived (e.g., speed, novel creative approaches).
• Showcase Versatility: Ensure your portfolio demonstrates a range of styles and formats suitable for various marketing channels (organic social, paid ads, web, video).
• Prepare for "Why FLiiP?": Be ready to articulate why you are drawn to FLiiP, its mission, and this specific role, demonstrating your understanding of the company and its market.

Challenge Preparation:

• Understand FLiiP's Brand: Research FLiiP's current website, social media presence, and any available marketing materials to grasp their existing visual identity and messaging.
• Anticipate Creative Briefs: Be prepared for a hypothetical brief that might ask you to design assets for a specific campaign or channel, requiring you to think strategically about target audiences and objectives.
• Focus on Process & Rationale: When presenting any challenge solution, emphasize your thought process, the tools and techniques you'd employ (including AI), and how your design choices align with business goals.

📝 Enhancement Note: The interview process emphasizes practical application, strategic thinking, and a demonstrated ability to integrate modern tools like AI. Candidates should prepare to not only showcase their creative output but also their strategic rationale, collaborative skills, and understanding of how design drives business performance in a startup context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Expect to use it for creating marketing assets, landing page visuals, and designing scalable templates.
• Adobe Creative Suite:
  • After Effects: Critical for motion graphics, animation, and video editing. Proficiency in creating dynamic visual content for social media, ads, and product explainers.
  • Photoshop & Illustrator: Standard tools for image manipulation, vector graphics creation, and asset preparation.
• Webflow: Potentially used for designing and building landing pages or website components, requiring an understanding of web design principles and responsive layouts.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how to interpret analytics from platforms like Google Analytics, social media insights, or ad platform dashboards will be beneficial for optimizing creative performance.

CRM & Automation:

• Familiarity with how marketing automation platforms (e.g., HubSpot, Mailchimp) and CRMs (e.g., Salesforce, Pipedrive) use visual assets in campaigns would be advantageous.

AI & Emerging Tools:

• Midjourney / Stable Diffusion: For AI-powered image generation, concept exploration, and asset creation.
• RunwayML / Pika Labs: For AI-driven video generation, editing, and animation.
• Descript: For AI-powered audio and video editing, transcription, and content repurposing.
• Figma Plugins: Various plugins that enhance Figma's capabilities, potentially including AI-assisted design or workflow automation.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design tools and cutting-edge AI platforms. Candidates must demonstrate proficiency in core design software while also showcasing an eagerness and capability to integrate AI tools to enhance efficiency and creative output, reflecting FLiiP's forward-thinking approach.

👥 Team Culture & Values

Operations Values:

• Execution & Speed: A core value is the "execution-first" mentality, where rapid iteration and swift delivery of results are celebrated. This translates to a bias for action and a focus on getting things done efficiently.
• Experimentation & Innovation: The culture welcomes experiments, encouraging team members to try new approaches, leverage new technologies (like AI), and learn from outcomes, fostering a dynamic and evolving work environment.
• Ownership & Autonomy: The role itself offers "full ownership," reflecting a company-wide value placed on individuals taking responsibility for their work, strategy, and roadmap, driving initiative and accountability.
• Data-Informed Creativity: While creativity is paramount, there's an underlying expectation that design decisions are informed by performance data and contribute to measurable business objectives, promoting a results-oriented approach.
• Collaboration & Tight-Knit Team: Despite being remote, FLiiP fosters a sense of community and close collaboration, emphasizing teamwork and direct communication with leadership.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, content, and product teams, requiring clear communication, active listening, and the ability to translate creative concepts into solutions that meet diverse stakeholder needs.
• Feedback & Iteration: A culture that embraces experimentation likely also values constructive feedback. Be prepared to share work early and often, and to incorporate feedback to refine designs and strategies.
• Knowledge Sharing: In a remote setting, proactive knowledge sharing through platforms like Slack or internal documentation is vital for team alignment and collective growth.

📝 Enhancement Note: The company culture is characterized by a high-energy, results-driven environment that values innovation, autonomy, and collaboration. For a designer, this means being proactive, adaptable, comfortable with rapid iteration, and skilled at communicating how creative work contributes to business goals, especially within a remote-first structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Standards: As the first dedicated creative hire, you'll be tasked with defining and implementing visual standards, processes, and systems from scratch, requiring strategic foresight and strong execution.
• Balancing Speed and Craft: The "execution-first" culture and the need to "move fast" will present a constant challenge to maintain high creative quality while meeting aggressive deadlines across multiple content formats.
• AI Tool Integration Nuances: Effectively integrating AI tools requires continuous learning, experimentation, and the ability to manage potential inconsistencies or ethical considerations, ensuring brand alignment and quality output.
• Remote Collaboration Dynamics: Building strong working relationships and ensuring seamless creative collaboration with distributed team members requires proactive communication and excellent virtual teamwork skills.
• Scaling Visuals for Growth: Supporting rapid company growth means your visual output will need to scale significantly, demanding efficient workflows, reusable assets, and a strategic approach to content production.

Learning & Development Opportunities:

• AI & Emerging Tech Mastery: Gain hands-on experience and become an expert in leveraging the latest AI creative tools, positioning yourself at the forefront of design technology.
• Brand Strategy Contribution: Directly influence and shape the visual brand identity of a growing SaaS company, developing strategic brand management skills.
• Growth Marketing Design Expertise: Deepen your understanding of how visual design impacts marketing performance metrics (conversion rates, engagement, ROI) through practical application in a growth-focused environment.
• Leadership Development: As the primary creative, you have the opportunity to set the tone and potentially build out a design team, developing leadership and mentorship capabilities.
• Industry Immersion: Become an expert in the visual communication needs of the fitness technology sector, a niche but growing market.

📝 Enhancement Note: The challenges presented are typical for a foundational role in a high-growth startup, offering significant opportunities for professional development. Candidates who thrive in ambiguity, are driven by impact, and are eager to innovate with technology will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final delivery, especially when working under tight deadlines and with the need for rapid iteration. How would you incorporate AI tools into this process?"
  • Preparation: Outline a clear, step-by-step workflow and be ready to provide specific examples of how AI can accelerate stages like ideation, asset generation, or editing.
• "How do you ensure brand consistency across a wide range of visual content formats and channels, particularly when supporting growth marketing objectives? What role does a design system play?"
  • Preparation: Discuss your experience with brand guidelines, style guides, and design systems. Explain how you adapt creative for different channels while maintaining brand integrity.
• "Imagine we need to create a series of short-form videos for social media and paid ads to promote a new feature of our SaaS platform. Walk us through how you would approach this, including potential AI applications."
  • Preparation: Demonstrate an understanding of video content strategy for marketing, outlining your approach to scripting, storyboarding, asset creation, and editing, highlighting AI tools like Runway or Descript.

Company & Culture Questions:

• "Why are you interested in FLiiP and this specific Visual Content & Brand Designer role? What excites you about our mission and the fitness SaaS industry?"
  • Preparation: Research FLiiP thoroughly. Connect your skills and career aspirations to the company's goals and market position.
• "This is a remote, execution-first environment. How do you stay motivated, organized, and collaborative when working independently?"
  • Preparation: Share your strategies for remote productivity, time management, and proactive communication. Highlight past experiences in similar environments.
• "How do you measure the success of your visual content, and how do you use data to inform your creative decisions and iterate on designs?"
  • Preparation: Be ready to discuss key metrics (engagement, CTR, conversion rates) and how you analyze them to optimize creative output.

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key skills or project types (e.g., Brand Evolution, Motion/Video, AI-Driven Content). For each project, use a STAR method (Situation, Task, Action, Result) to explain your contribution and impact.
• Highlight AI & Process: Explicitly call out where and how you used AI tools. Explain the why behind your tool choices and the benefits achieved. Discuss your general design process and how you adapt it.
• Showcase Versatility & Speed: Ensure your presented work demonstrates a range of styles and formats. Be prepared to discuss how you balance creative craft with the need for speed in a startup context.
• Engage and Discuss: Treat the presentation as a conversation. Be ready to answer questions about your design choices, problem-solving approaches, and how your work aligns with business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency (especially with AI tools), and a strong understanding of how design contributes to business growth within a fast-paced, remote startup environment.

📌 Application Steps

To apply for this Visual Content & Brand Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to prominently feature examples of visual content creation, brand evolution, motion graphics, video work, and any instances where you've leveraged AI tools for creative production. Prioritize projects that demonstrate speed and impact.
• Resume Optimization: Update your resume to highlight your 4-6 years of relevant experience, emphasizing skills in Figma, Adobe CC, After Effects, AI creative platforms, and your ability to work in fast-paced, remote environments. Quantify achievements where possible (e.g., "Increased ad click-through rates by X% through redesigned visuals").
• Interview Preparation: Practice articulating your design process, your strategic approach to brand building, and your experience with AI tools. Be ready to discuss a specific project in detail and explain its impact.
• Company Research: Thoroughly review FLiiP's website, social media, and any available press releases. Understand their current brand aesthetic, target audience (fitness operators), and the value proposition of their SaaS platform to articulate your interest and alignment.

⚠️ Important Notice: This enhanced job description has been compiled using AI analysis and industry best practices for design roles in SaaS startups. Specific details regarding compensation, benefits, and the exact interview process should be confirmed directly with FLiiP during the application and interview stages.