UX/UI Lead

📍 Job Overview

Job Title: UX/UI Lead

Company: digital.enterprises

Location: Karachi, Pakistan (with relocation to Qatar required)

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: April 9, 2026

Experience Level: 10+ years (with a minimum of 8 years in UX/UI design, including 2-3 years in a leadership role)

Remote Status: On-site (Relocation to Qatar required)

🚀 Role Summary

• Lead the end-to-end User Experience (UX) vision and design strategy for the ADAPT platform, a comprehensive digital ecosystem transforming industrial supply chains.

• Translate intricate supply chain and Enterprise Resource Planning (ERP) driven workflows into elegant, intuitive, and high-performance user journeys for buyers, suppliers, and national stakeholders.

• Drive the creation of a scalable design system and establish clear design principles, interaction models, and experience standards across all user touchpoints.

• Foster a user-centric design culture, acting as the primary advocate for user needs in close collaboration with Product, Engineering, and Commercial teams.

• Ensure the platform's design seamlessly integrates with ERP systems and external data sources, simplifying data-heavy interfaces into actionable insights.

📝 Enhancement Note: The role requires a significant level of strategic thinking and hands-on execution, indicating a need for a candidate who can both define high-level design direction and meticulously craft detailed user interfaces. The emphasis on "category-defining" and "national-level stakeholders" suggests a complex, high-impact platform with significant potential for industry transformation. The relocation to Qatar is a critical factor for candidates.

📈 Primary Responsibilities

• UX Strategy & Vision: Own the overarching UX vision and strategic roadmap for the ADAPT platform, ensuring alignment with business objectives and user needs.

• User Journey Mapping: Translate complex operational workflows, including inventory management, material tracking, and advanced search functionalities, into simplified, intuitive user journeys.

• Design System Development: Establish, maintain, and scale a comprehensive design system that embodies ADAPT's brand identity and ensures visual and interactive consistency across the platform.

• User Research & Testing: Lead user research initiatives, including usability testing and user interviews, to gather insights and drive iterative improvements in product design.

• Wireframing & Prototyping: Create detailed wireframes, interactive prototypes, and production-ready UI designs that effectively communicate design concepts and user flows.

• UI Design Execution: Drive the creation of a clean, modern, and enterprise-grade visual language, ensuring high polish and usability across all user interfaces and touchpoints.

• Cross-Functional Collaboration: Partner closely with Product Management, Engineering, Data Science, and Commercial teams to ensure seamless integration of design into the product development lifecycle and support adoption and growth strategies.

• Mentorship & Team Growth: Guide and mentor junior designers, fostering a collaborative and high-performing design team as the organization scales.

• Data Integration Design: Conceptualize and design user experiences for interfaces that integrate with ERP systems and external data sources, focusing on presenting complex data in actionable formats.

• Performance & Scalability: Ensure that design decisions contribute to the performance, responsiveness, and scalability of the platform across diverse user types and environments.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic leadership and hands-on design execution. The emphasis on "ERP systems," "data-heavy interfaces," and "supply chain workflows" points to a need for experience in complex B2B SaaS or enterprise platforms rather than consumer-facing applications. The requirement to design for "buyers, suppliers, and national-level stakeholders" indicates a multi-sided platform experience is highly valuable.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 8 years of progressive experience in UX/UI design.

• At least 2-3 years in a Lead, Senior Designer, or equivalent leadership position.

Required Skills:

• UX Strategy & Vision: Ability to define and articulate a compelling UX vision and strategy for complex digital products.

• User-Centered Design: Deep understanding and practical application of user-centered design principles, interaction design, and usability best practices.

• Design System Proficiency: Proven experience in building, scaling, and maintaining robust design systems.

• Prototyping & Wireframing: High proficiency in creating detailed wireframes, user flows, and interactive prototypes.

• UI Design Expertise: Strong aesthetic sense and ability to create clean, modern, and enterprise-grade visual designs.

• User Research & Testing: Experience conducting various forms of user research, including usability testing, user interviews, and persona development.

• Figma Mastery: High proficiency in Figma or equivalent industry-standard design and prototyping tools (e.g., Sketch, Adobe XD).

• Cross-Functional Collaboration: Excellent ability to partner effectively with Product Managers, Engineers, Data Scientists, and Commercial teams.

• Communication Skills: Strong verbal and written communication skills, capable of articulating design rationale and influencing stakeholders.

Preferred Skills:

• Experience in designing for multi-sided platforms or online marketplaces.

• Familiarity with industrial, energy, or supply chain environments and their operational workflows.

• Experience designing for enterprise users and complex operational processes.

• Understanding of data visualization principles for complex datasets.

• Experience guiding and mentoring junior design talent.

📝 Enhancement Note: The "10+" years AI-derived experience level suggests that candidates with significantly more than the stated 8 years will be strongly considered, especially if they have extensive leadership experience. The emphasis on "complex, data-driven platforms" and "enterprise-grade" look solidifies the need for B2B SaaS or similar experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Design Thinking: Showcase a minimum of 2-3 comprehensive case studies demonstrating your strategic approach to solving complex user problems within enterprise-level platforms.

• End-to-End Project Ownership: Highlight projects where you owned the entire design process, from initial discovery and user research to final UI implementation and iteration.

• Data-Driven Design: Include examples that clearly illustrate how you leveraged user data, analytics, and research findings to inform design decisions and drive measurable improvements.

• System Integration Design: Present designs for platforms that integrated with ERP systems, complex databases, or external data sources, emphasizing how complexity was managed for the end-user.

• Scalable Design Systems: Showcase your experience in building or significantly contributing to a design system, including examples of its components, guidelines, and impact on product consistency and development efficiency.

Process Documentation:

• User Research Methodology: Clearly outline your approach to user research, including methods used (e.g., interviews, surveys, usability testing), participant recruitment strategies, and how insights were synthesized and applied.

• Design Process Framework: Detail your design process, from problem definition and ideation to prototyping, testing, and handoff to engineering. Emphasize iterative refinement based on feedback.

• Collaboration Workflows: Provide examples of how you collaborated with product managers, engineers, and other stakeholders, demonstrating your role in cross-functional team dynamics and communication strategies.

• Design System Implementation: Document your approach to implementing and evolving a design system, including governance, contribution guidelines, and adoption strategies.

📝 Enhancement Note: For a Lead role, the portfolio should emphasize strategic impact and leadership, not just individual design execution. The ability to articulate a process and demonstrate its effectiveness in solving complex business problems through design is paramount.

💵 Compensation & Benefits

Salary Range:

• Given the requirement for 8+ years of experience, a leadership role, and the relocation to Qatar (a high-cost-of-living country with specific market compensation), a competitive salary is expected. Based on industry benchmarks for similar senior UX/UI Lead roles in major hubs and considering the cost of living and market demand in Qatar, an estimated annual salary range would be QAR 250,000 - QAR 400,000.

Benefits:

• Visa Processing Support: Assistance with obtaining the necessary work visa for Qatar.

• Relocation Assistance: Comprehensive support for relocation to Qatar, which may include travel, temporary accommodation, and moving expenses, as per company policy.

• Comprehensive health insurance coverage.

• Paid time off and public holidays.

• Professional development opportunities, including training and conference attendance.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project demands. The company operates in the Asia/Karachi timezone, suggesting a standard work week aligns with this.

📝 Enhancement Note: The salary range is an estimate due to the lack of explicit data. It's crucial to note the relocation to Qatar, which significantly influences compensation expectations and the benefits package. The AI-derived benefits of visa processing and relocation assistance are primary components for international hires.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Platforms, Supply Chain & Logistics Technology

Company Size: The "digital.enterprises" name and the ambition of a "$1B+ ambition product" suggest a growth-stage or well-funded startup/scale-up, likely employing between 50-500 individuals, with potential for rapid expansion.

Founded: While the founding date is not provided, the description of building a "first-of-its-kind national digital platform" implies a relatively new venture focused on innovation and market disruption.

Team Structure:

• Operations Team: While not a traditional "operations" role, the UX/UI Lead will be embedded within a product-centric organization. The design team itself might be small initially, reporting to a Head of Product or CTO, and will likely grow.

• Cross-Functional Collaboration: The role emphasizes deep collaboration with Product Management (defining requirements), Engineering (implementation), and Commercial teams (market adoption). This indicates a matrixed or agile team structure where designers are integrated into product squads.

• Leadership Integration: The prompt mentions working "directly with senior leadership," suggesting a flat or accessible organizational structure where design insights can directly influence strategic decisions.

Methodology:

• Agile Development: Given the nature of building a complex digital platform, an agile development methodology (Scrum, Kanban) is highly probable, requiring iterative design cycles and continuous feedback loops.

• Data-Driven Design: The emphasis on "data-heavy interfaces" and "actionable insights" points to a strong reliance on data analytics to inform design decisions and measure success.

• User-Centricity: The core of the role is advocating for the user, suggesting that user-centric design principles and methodologies are foundational to the company's approach.

Company Website: https://careers-page.com/digitalenterprises/job/Y6R667WV (Note: This is the job posting URL, not necessarily the main company website.)

📝 Enhancement Note: The company appears to be focused on a large-scale, impactful digital transformation in the industrial supply chain sector. The culture likely values innovation, ambitious goals, and cross-functional teamwork, with a strong emphasis on user experience as a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership position within the design function, equivalent to a Principal Designer or Head of Design for a specific product line. It is a crucial role for shaping the user experience of a significant digital platform.

Reporting Structure: The UX/UI Lead will likely report to a Head of Product, VP of Product, or Chief Product Officer (CPO). They will be responsible for guiding a team of designers (as the team scales) and influencing product strategy at a senior level.

Operations Impact: The UX/UI Lead's impact is directly tied to the success of the ADAPT platform. A superior user experience can lead to:

• Increased User Adoption: Making complex systems accessible and intuitive drives higher engagement from buyers and suppliers.

• Operational Efficiency: Streamlined workflows reduce errors, save time, and lower operational costs for platform users and the company.

• Market Differentiation: In a traditionally underserved market, exceptional UX can be a significant competitive advantage.

• Revenue Growth: Improved adoption and user satisfaction can directly contribute to revenue streams through transaction volumes or subscription models.

Growth Opportunities:

• Team Leadership: Opportunity to build and lead a high-performing design team from its early stages.

• Strategic Influence: Directly influence the product roadmap and business strategy of a multi-billion dollar ambition product.

• Industry Impact: Define the UX standards for an entire industry, creating a legacy impact.

• Skill Specialization: Deepen expertise in complex enterprise SaaS, supply chain logistics, and multi-sided platform design.

• International Exposure: Gain experience working in a global context with relocation to Qatar.

📝 Enhancement Note: This role offers significant opportunities for career advancement, moving from a senior individual contributor/team lead to a potential Head of Design or even a more senior product leadership role as the company grows. The impact on a "national-scale transformation" is a key differentiator.

🌐 Work Environment

Office Type: The role requires relocation to Qatar, implying an on-site, office-based work environment. This is typical for leadership roles requiring deep collaboration and team management. The company is likely to have a modern office space designed to foster collaboration.

Office Location(s): The primary work location will be in Qatar. Specifics about the office city or amenities are not provided but would be part of the relocation package details.

Workspace Context:

• Collaborative Hub: The workspace is expected to be designed to encourage interaction between design, product, and engineering teams, facilitating agile development cycles and rapid problem-solving.

• Technology-Rich Environment: Access to cutting-edge design tools (Figma), collaboration software, and potentially advanced analytics platforms will be available to support design work.

• Innovation Focus: The environment likely encourages experimentation, idea sharing, and a proactive approach to design challenges, supporting the company's mission to build a "category-defining" platform.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, aligned with the company's operational hours in Qatar. Flexibility may be offered, but the core requirement is on-site presence for collaboration and leadership.

📝 Enhancement Note: The on-site requirement in Qatar is a significant factor. The work environment is likely to be dynamic, fast-paced, and focused on innovation, aligning with the company's ambitious goals.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a Recruiter will review applications to assess basic qualifications, experience, and alignment with the role's core requirements, particularly the relocation aspect.

2. Portfolio Review & Technical Interview: Candidates will present their portfolio, focusing on 2-3 key case studies. This stage will involve deep dives into their design process, strategic thinking, problem-solving skills, and leadership capabilities. Expect questions on how they handled complex data, ERP integrations, and user research.

3. Cross-Functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially Commercial stakeholders to assess collaboration style, communication, and understanding of business objectives.

4. Leadership Interview: Meeting with senior leadership (e.g., CPO, CTO, CEO) to discuss vision, strategic alignment, and cultural fit, especially regarding leading a team and influencing company direction.

5. Final Offer & Relocation Discussion: Formal offer extended, with detailed discussions regarding visa processing and relocation support.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to tell a clear narrative: the problem, your approach, your role, the solution, and the impact (quantified where possible).

• Focus on Leadership: For a Lead role, emphasize strategic decision-making, how you influenced product direction, and how you mentored or guided others.

• Showcase Complexity: Highlight projects involving complex systems, data integration, and enterprise-level user needs. Explicitly mention experience with ERP or similar systems.

• Demonstrate Design System Impact: If you have experience with design systems, show how they improved efficiency, consistency, and scalability.

• Be Ready for "Why": Be prepared to articulate the rationale behind every design decision, linking it back to user needs and business goals.

Challenge Preparation:

• Design Challenge: You may be given a hypothetical problem or a specific feature to design within a short timeframe. Focus on your process: understanding the problem, defining users, sketching solutions, and outlining testing approaches.

• System Integration Scenario: Be prepared for questions about how you would approach designing an interface that needs to integrate with a legacy ERP system or complex data feeds.

• Leadership Scenario: Anticipate questions about how you would handle design disagreements within a team, how you would onboard new designers, or how you would prioritize competing design requests.

📝 Enhancement Note: The portfolio is the most critical element. Candidates must be prepared to deconstruct their past work and articulate not just what they designed, but why and how it achieved strategic goals, especially in complex enterprise environments.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required tool for wireframing, prototyping, and UI design. Proficiency is essential.

• Prototyping Tools: Experience with other prototyping tools like InVision, Adobe XD, or Axure may be beneficial.

• User Research Platforms: Familiarity with tools for conducting remote usability testing and user interviews (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Amplitude, Mixpanel for understanding user behavior and tracking adoption metrics.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or custom dashboard solutions for presenting complex data insights to stakeholders.

CRM & Automation:

• CRM Systems: While not directly designing CRM interfaces, understanding how CRM data flows and impacts user journeys in an enterprise context is valuable (e.g., Salesforce, Microsoft Dynamics).

• Project Management Tools: Proficiency with tools like Jira, Asana, Trello for managing design tasks and collaborating with engineering teams.

📝 Enhancement Note: The explicit mention of Figma means candidates should be ready to demonstrate advanced skills within this tool. Understanding how design integrates with data analytics and project management workflows is key for a lead role in a tech company.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of all platform users (buyers, suppliers, stakeholders).

• Innovation & Ambition: A drive to build groundbreaking solutions and achieve significant market impact, reflected in the "$1B+ ambition product."

• Collaboration & Transparency: Open communication and close partnership across departments (Product, Engineering, Commercial) to achieve common goals.

• Excellence & Quality: A dedication to delivering best-in-class user experiences and high-performing digital products.

• Data-Driven Decision Making: Using insights from user data and analytics to guide design choices and measure success.

Collaboration Style:

• Integrated Teams: Expect to work within cross-functional "squads" or teams, where designers are integral to the product development lifecycle.

• Agile & Iterative: A culture of continuous feedback, rapid iteration, and adaptation based on user input and business needs.

• Proactive Communication: Encouragement of open dialogue, constructive feedback, and proactive problem-solving across disciplines.

• Shared Ownership: A sense of collective responsibility for the success of the platform, fostering a collaborative rather than siloed approach.

📝 Enhancement Note: The culture likely fosters a fast-paced, innovative environment with a strong emphasis on user impact and cross-functional teamwork. The values align with building a transformative platform where design plays a central role.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity Management: Designing intuitive experiences for intricate supply chain and ERP-driven workflows is a significant challenge that requires deep analytical and design thinking.

• Balancing Stakeholder Needs: Effectively mediating the needs of diverse user groups (buyers, suppliers, national stakeholders) and internal teams (product, engineering).

• Establishing Design Standards: Creating and enforcing a new design system and UX standards for a "category-defining" platform in a traditionally underserved market.

• Relocation & Cultural Adaptation: Moving to a new country (Qatar) and adapting to a new work culture and environment.

• Rapid Growth: Keeping pace with the rapid development and scaling of a large-scale digital platform.

Learning & Development Opportunities:

• Industry Leadership: Opportunity to shape the UX standards for the industrial supply chain technology sector.

• Complex System Design: Deepen expertise in designing for enterprise-grade platforms, ERP integrations, and multi-sided marketplaces.

• Team Building & Management: Develop leadership skills by building and mentoring a design team.

• Global Experience: Gain valuable international work experience and cultural insights through relocation to Qatar.

• Strategic Impact: Contribute directly to a high-visibility project with significant economic and national-level implications.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. Successfully navigating these will lead to substantial professional development and impactful career achievements.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex, multi-step workflow (like an ERP transaction) into a simple, intuitive user experience. Walk me through a specific example from your portfolio."

• "How would you approach building a design system from scratch for a new, large-scale platform like ADAPT? What are the key considerations for enterprise adoption and scalability?"

• "Imagine you have conflicting feedback from Product Management and Engineering regarding a core feature. How would you navigate this situation to ensure the best user outcome while maintaining team alignment?"

Company & Culture Questions:

• "What excites you most about the opportunity to design a platform for industrial supply chains and national stakeholders?"

• "How do you see your role as a UX/UI Lead contributing to the overall business strategy of digital.enterprises?"

• "Describe your experience working in agile development environments and collaborating with engineering teams. What is your preferred collaboration model?"

Portfolio Presentation Strategy:

• Select Strategic Case Studies: Choose 2-3 projects that best showcase your leadership, strategic thinking, and experience with complex, data-driven enterprise platforms.

• Focus on Impact: Clearly articulate the business and user impact of your designs, using metrics and quantifiable results whenever possible.

• Explain Your Role: Be precise about your contributions, especially in team settings, highlighting leadership and strategic decision-making.

• Walk Through Your Process: Detail your user research, ideation, prototyping, and testing methodologies for each case study.

• Highlight Design System Experience: If applicable, dedicate time to showcasing your design system work, emphasizing its benefits and scalability.

• Be Prepared for Live Design Exercises: Have your Figma skills sharp, as you might be asked to sketch out a solution or critique an existing interface during the interview.

📝 Enhancement Note: Preparation should focus heavily on demonstrating strategic leadership, complex problem-solving, and a deep understanding of enterprise UX challenges. The portfolio presentation is the primary vehicle for this.

📌 Application Steps

To apply for this UX/UI Lead position:

• Submit Your Application: Follow the link provided to submit your resume and any requested introductory materials.

• Curate Your Portfolio: Carefully select 2-3 of your most relevant case studies that highlight your experience with complex, data-driven enterprise platforms and your leadership capabilities. Ensure these demonstrate end-to-end design ownership and strategic impact.

• Tailor Your Resume: Update your resume to emphasize your 8+ years of UX/UI experience, specifically mentioning your lead/senior roles and any experience with supply chains, ERP systems, marketplaces, or complex SaaS products. Quantify achievements where possible.

• Prepare Your Presentation: Rehearse your portfolio presentation, focusing on clearly articulating your process, strategic decisions, user impact, and leadership contributions for each case study.

• Research the Company: Understand digital.enterprises' mission, the ADAPT platform's goals, and the industrial supply chain industry. Prepare thoughtful questions about the company's vision and how design fits into it.

• Confirm Relocation Readiness: Be prepared to discuss your willingness and ability to relocate to Qatar.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding compensation, benefits, and specific responsibilities, should be verified directly with digital.enterprises during the application and interview process. The relocation to Qatar is a mandatory requirement for this role.

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