UX/UI Graphic Designer for a DTC E-Commerce Brand (US-based, Remote)

📍 Job Overview

Job Title: UX/UI Graphic Designer

Company: Paired

Location: Brazil

Job Type: FULL_TIME

Category: UX/UI Design, Graphic Design, E-Commerce Operations

Date Posted: March 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize high-converting digital assets for a direct-to-consumer (DTC) e-commerce brand, focusing on user experience (UX) and user interface (UI) principles.

• Develop creative and performance-driven visual designs for landing pages, social media, advertisements, and email campaigns.

• Leverage data analysis and user behavior insights to drive design iterations and improve conversion rates across digital touchpoints.

• Maintain brand consistency and evolve design systems to ensure a cohesive customer journey.

• Collaborate closely with marketing and product teams to translate business objectives into compelling visual strategies.

📝 Enhancement Note: This role is critical for a DTC e-commerce brand aiming to enhance its online presence and customer acquisition. The focus on "high-converting" assets and "conversion metrics" indicates a strong emphasis on the direct impact of design on revenue generation, a key aspect of GTM operations. The requirement for Figma expertise and a portfolio showcasing conversion-focused designs are central to this role's success. The remote nature within Brazil for a US-based brand highlights the need for strong asynchronous communication and time zone alignment.

📈 Primary Responsibilities

• Design and iterate on high-converting landing pages, social media advertisements, and other digital marketing assets to maximize engagement and conversion rates.

• Develop wireframes, user flows, interactive prototypes, and final UI designs in Figma, ensuring intuitive navigation and a seamless user experience.

• Conduct user research, analyze website analytics (e.g., Google Analytics, Hotjar), and A/B testing results to identify areas for UX improvement and optimize the customer journey from awareness to purchase.

• Create visually appealing and on-brand email creatives, promotional graphics, and ad banners that align with the brand's health and wellness focus.

• Establish, maintain, and evolve the company's design system, ensuring UI consistency, scalability, and adherence to brand guidelines across all digital platforms.

• Collaborate with cross-functional teams, including marketing, product, and development, to translate business requirements and creative briefs into effective design solutions.

• Stay abreast of industry trends, emerging design technologies, and competitor strategies to inform design decisions and maintain a competitive edge.

• Manage multiple design projects simultaneously, prioritizing tasks to meet aggressive deadlines in a fast-paced e-commerce environment.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and performance analytics, typical of successful UX/UI roles in growth-focused e-commerce environments. The mention of "conversion metrics," "user behavior," and "A/B testing" points to a data-driven approach that is paramount for roles impacting revenue. The need to manage multiple projects and meet deadlines underpins the fast-paced nature of DTC e-commerce operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 3+ years of professional experience in UX/UI design and graphic design, with a significant focus on DTC e-commerce environments.

Required Skills:

• Advanced proficiency in Figma for wireframing, prototyping, UI design, and design system management.

• Proven experience designing high-converting landing pages, product pages, and digital advertisements for DTC brands.

• Strong portfolio showcasing conversion-focused design work, UI/UX case studies, and a deep understanding of the e-commerce customer journey.

• Excellent understanding of design principles, including typography, color theory, layout, composition, and visual hierarchy.

• Knowledge of user-centered design principles and methodologies for optimizing user experience.

• Familiarity with responsive design practices for web, email, and social media platforms.

• Ability to balance creative vision with performance-driven design and analytical insights.

• Strong communication and collaboration skills, with the ability to articulate design decisions and rationale effectively.

Preferred Skills:

• Experience in the health and wellness industry or with supplement brands.

• Familiarity with A/B testing platforms and methodologies for design optimization.

• Basic understanding of HTML/CSS and how designs are implemented by developers.

• Experience with animation and motion design for enhanced user engagement.

• Knowledge of SEO best practices as they relate to website design and content.

📝 Enhancement Note: The emphasis on Figma and a portfolio demonstrating conversion-focused design is crucial. The preference for health and wellness experience directly aligns with the company's niche, suggesting candidates with this background will have a significant advantage. The "mid-level" experience requirement (2-5 years) combined with specific technical and portfolio expectations indicates a role that requires both foundational skills and practical, results-oriented application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 3 years of experience in UX/UI and graphic design, with a strong emphasis on DTC e-commerce.

• Showcase at least 3-5 distinct projects that highlight conversion-focused design strategies, including landing pages, product pages, social media ads, and email campaigns.

• Detailed case studies for selected projects, explaining the problem statement, your design process, the tools used (especially Figma), your role, design decisions, and measurable outcomes (e.g., increased conversion rates, improved user engagement, reduced bounce rates).

• Visual examples of wireframes, prototypes, and final UI designs to illustrate your design thinking and execution capabilities.

Process Documentation:

• Demonstrate a structured approach to design problem-solving, including user research, ideation, prototyping, testing, and iteration.

• Provide examples of how you analyze performance data (e.g., Google Analytics, A/B test results) to inform design decisions and optimize user experience.

• Illustrate your workflow for creating and managing design assets for various platforms (web, email, social media, ads).

• Show understanding of how to collaborate with development teams to ensure design implementation accuracy and efficiency.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing tangible results and a data-driven approach. Candidates must be prepared to showcase not just aesthetics but the direct impact of their designs on e-commerce performance metrics. This is a critical differentiator for operations-minded candidates who can link design to business outcomes.

💵 Compensation & Benefits

Salary Range: For a mid-level UX/UI Graphic Designer with 3+ years of experience, working remotely in Brazil for a US-based company, the salary range is estimated to be between R$ 8,000 to R$ 15,000 BRL per month, equivalent to approximately $45,000 - $85,000 USD annually. This estimate considers the cost of living in Brazil for remote tech talent, the specialized skills required (Figma, conversion optimization), and the US-based company's compensation standards for similar roles.

Benefits:

• Fully remote work setup, offering flexibility and work-life balance.

• Flexible working hours, aligned with U.S. time zones to facilitate collaboration.

• Opportunity to lead design strategy and execution for a high-growth DTC e-commerce brand.

• Professional development opportunities, including access to industry resources and potential for skill expansion.

• Direct impact on business growth and revenue through design optimization.

• Potential for performance-based bonuses or incentives tied to conversion metrics.

Working Hours: Approximately 40 hours per week, with flexibility to align with U.S. time zones for effective team collaboration.

📝 Enhancement Note: The salary estimate is provided in both BRL and USD to reflect the location of the candidate and the company's compensation currency. The range is based on typical mid-level designer salaries in Brazil for remote roles serving international clients, adjusted for the specialized skills and the DTC e-commerce context. Benefits focus on flexibility and professional growth, aligning with remote work trends and the company's growth trajectory.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness, Direct-to-Consumer (DTC) E-Commerce. This industry is characterized by a strong focus on customer acquisition, brand loyalty, data-driven marketing, and product efficacy.

Company Size: Fast-growing, implying a dynamic, agile, and potentially evolving organizational structure. This often means opportunities for significant impact and rapid career progression, but also requires adaptability.

Founded: Not specified, but described as "fast-growing," suggesting a relatively young or recently scaled company.

Team Structure:

• The hiring is for a DTC E-Commerce brand, likely within a marketing or product team.

• The UX/UI Graphic Designer will likely report to a Marketing Manager, Head of Growth, or Creative Director.

Methodology:

• Data-Driven Decision Making: Emphasis on analyzing performance data, conversion metrics, and user behavior to guide design choices and strategy.

• Customer-Centric Design: Focus on understanding and optimizing the customer journey to meet user needs and drive business outcomes.

• Agile Development & Iteration: A culture of continuous improvement, using A/B testing and feedback loops to refine designs and strategies.

• Brand Building: Strong emphasis on maintaining brand integrity and visual identity across all touchpoints.

Company Website: paired.com (derived from domain_derived)

📝 Enhancement Note: The company culture is likely to be performance-oriented, fast-paced, and collaborative, typical of successful DTC e-commerce brands. The "health and wellness" niche implies a focus on trust, efficacy, and potentially a community-driven approach. The "fast-growing" nature suggests an environment where initiative and adaptability are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of dedicated experience. It's a specialized individual contributor role with significant autonomy and responsibility for design outcomes that directly impact revenue. The "lead strategy and execution" aspect suggests a path towards becoming a senior or lead designer within the company.

Reporting Structure: The designer will likely report to a marketing or growth lead, indicating a close alignment with GTM (Go-To-Market) strategies. This reporting line offers exposure to broader business objectives and the opportunity to influence marketing campaigns and customer acquisition efforts.

Operations Impact: The role's primary impact is on the conversion rate of the e-commerce funnel. By optimizing landing pages, ads, and the overall website UX/UI, the designer directly contributes to increased sales, customer acquisition, and revenue growth. This is a foundational role within the operational efficiency of a DTC business.

Growth Opportunities:

• Senior UX/UI Designer: Progression to a senior level with increased responsibility for complex projects, mentoring junior designers, and contributing to higher-level design strategy.

• Lead UX/UI Designer/Art Director: Opportunity to lead the design function, manage a team, and shape the brand's visual identity and user experience across all channels.

• Specialization: Deepen expertise in specific areas like conversion rate optimization (CRO), user research, or design systems.

• Cross-functional Transition: Potential to move into product management or growth marketing roles, leveraging a strong understanding of user behavior and e-commerce mechanics.

📝 Enhancement Note: This role offers a clear pathway for growth within a specialized design function, with potential to move into leadership or leverage design expertise into broader GTM or product roles. The direct link to revenue metrics makes it a high-impact position within operations.

🌐 Work Environment

Office Type: Fully remote, indicating a distributed workforce where asynchronous communication and self-management are key.

Office Location(s): While the company is US-based, the role is specifically located in Brazil, requiring candidates to be within this region.

Workspace Context:

• Collaborative Digital Environment: Expect to use collaboration tools (e.g., Slack, Asana, Miro) extensively for communication, project management, and design feedback.

• Technology Stack: Access to industry-standard design software (primarily Figma) and potentially other tools for analytics, project management, and communication.

• Time Zone Alignment: While flexible, a degree of alignment with U.S. time zones (likely Eastern or Pacific) will be necessary for real-time collaboration, team meetings, and responsive communication.

Work Schedule: Flexible working hours, approximately 40 hours per week. This flexibility is a key perk of remote work but requires strong time management to ensure availability for critical meetings and deadlines.

📝 Enhancement Note: The remote nature of this role necessitates strong self-discipline and effective digital communication skills. The flexibility in hours is a significant advantage, but candidates must be prepared to manage their schedule to accommodate potential overlap with U.S. team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's core requirements.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your design process, and explain the rationale behind specific projects, particularly those focused on conversion. Expect questions on Figma usage, UX principles, and design decision-making.

• Skills Assessment/Design Challenge: Potentially a take-home design challenge or a live exercise focused on a specific e-commerce design problem (e.g., optimizing a landing page, designing an ad campaign). This will assess your problem-solving abilities, creativity, and ability to apply design principles to business objectives.

• Cultural Fit & Team Interview: An interview with potential team members or a hiring manager to assess your communication style, collaborative approach, and how you align with the company's values and fast-paced culture.

• Final Interview: Often with a senior leader to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in DTC e-commerce, conversion optimization, and Figma proficiency. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, your design solutions, and the measurable results (quantify wherever possible).

• Highlight Figma Expertise: Ensure your portfolio demonstrates advanced Figma skills, including design systems, prototyping, and efficient workflow practices.

• Focus on Impact: Emphasize how your designs contributed to business goals, such as increased conversion rates, AOV, or customer engagement. Use data and metrics to back up your claims.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly read and understand the brief. Clarify any ambiguities regarding the target audience, business goals, and constraints.

• Think Like a Growth Marketer: Approach the challenge from a performance and conversion-optimization perspective. How can your design drive specific business outcomes?

• Structure Your Approach: Outline your process before diving into design. This might include initial research, sketching, wireframing, prototyping, and justification of design elements.

• Be Prepared to Justify: Be ready to explain every design decision and how it supports the stated objectives, referencing design principles and e-commerce best practices.

📝 Enhancement Note: The interview process is designed to evaluate both creative talent and the ability to deliver measurable business results. A strong portfolio that demonstrates a data-driven, conversion-focused approach using Figma is paramount. Candidates should prepare to articulate their design process and its impact on revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and design system management. Advanced proficiency is a non-negotiable requirement.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for creating ad assets, email graphics, and other visual content where specialized photo editing or vector work is needed.

Analytics & Reporting:

• Google Analytics: Essential for understanding website traffic, user behavior, and conversion metrics.

• Hotjar / Crazy Egg (or similar): Tools for heatmaps, session recordings, and user feedback to identify UX bottlenecks.

• A/B Testing Platforms (e.g., Google Optimize, Optimizely, VWO): Used to test design variations and measure their impact on conversion rates.

CRM & Automation (Indirect Use):

• CRM (e.g., HubSpot, Salesforce): While not directly used for design, understanding CRM data and customer segmentation can inform design strategies for personalized experiences.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): For designing and optimizing email creatives.

• Project Management Tools (e.g., Asana, Trello, Jira): For managing design tasks, workflows, and collaborating with teams.

• Collaboration Tools (e.g., Slack, Zoom, Miro): For communication, virtual whiteboarding, and team collaboration.

📝 Enhancement Note: Proficiency in Figma is the absolute priority. Familiarity with analytics and A/B testing tools is critical for demonstrating a data-driven approach. Understanding how designs integrate with CRM and email marketing platforms is also beneficial for a holistic e-commerce perspective.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are guided by analytics, conversion metrics, and user behavior.

• Customer-Centric: A deep understanding of the target audience's needs and journey is paramount.

• Efficiency & Optimization: Continuous improvement of processes and designs to maximize results.

• Collaboration: Working effectively across teams to achieve shared goals.

• Innovation: Embracing new ideas and technologies to stay ahead in the competitive e-commerce landscape.

• Brand Integrity: Maintaining a consistent and compelling brand identity.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, product, and development teams is expected.

• Feedback-Oriented: An open culture for constructive feedback on designs and strategies.

• Asynchronous Communication: Reliance on digital tools for communication due to the remote and distributed nature of the team.

• Goal Alignment: All efforts are directed towards achieving specific business objectives, particularly around growth and conversion.

📝 Enhancement Note: The company culture likely values results, data, and collaborative problem-solving. Candidates who can demonstrate these values in their work and communication will be a strong fit. The remote nature necessitates proactive communication and a strong sense of ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Creating visually appealing designs that also meet stringent conversion rate targets can be challenging.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback across different time zones and locations.

• Rapid Iteration: Adapting quickly to new marketing campaigns, product updates, and performance data to continuously optimize designs.

• Brand Consistency: Ensuring a cohesive brand experience across diverse digital touchpoints while also innovating.

• Staying Ahead of Trends: Keeping pace with evolving design trends, user expectations, and e-commerce best practices in the competitive health and wellness market.

Learning & Development Opportunities:

• Mastering Conversion Optimization: Deepening expertise in CRO techniques, A/B testing, and user psychology for e-commerce.

• Expanding Tool Proficiency: Learning new design tools, analytics platforms, or even front-end development basics.

• Industry Knowledge: Gaining in-depth understanding of the health and wellness sector, consumer trends, and competitive landscape.

• Leadership Skills: Developing skills in mentorship, project management, and leading design initiatives as you progress.

• Cross-functional Exposure: Learning about other aspects of the business, such as performance marketing, product development, or customer support.

📝 Enhancement Note: This role offers significant opportunities for professional development, particularly in the high-demand areas of UX/UI design for e-commerce and conversion rate optimization. Overcoming the challenges will directly contribute to skill enhancement and career growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key results?" (Focus on metrics, data, and design rationale).

• "How do you approach balancing creative vision with the need for performance-driven design in an e-commerce context?" (Highlight your ability to integrate data with aesthetics).

• "Walk us through your Figma workflow for creating a responsive e-commerce website design, including how you manage a design system." (Be prepared for a live demo or detailed explanation).

Company & Culture Questions:

• "What interests you about Paired and our presence in the health and wellness DTC space?" (Research the company's products and mission).

• "How do you approach collaboration with remote teams and stakeholders in different time zones?" (Emphasize proactive communication and tool usage).

• "Describe your ideal remote work environment and how you manage your productivity." (Highlight self-discipline and organizational skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the "Before" (problem/challenge), "During" (your process, solutions, tools used), and "After" (results/impact).

• Quantify Everything: Use numbers, percentages, and data points to demonstrate the impact of your design work on conversion rates, engagement, or revenue.

• Showcase Figma Mastery: Be ready to deep-dive into specific Figma files, demonstrating your understanding of components, variants, auto-layout, prototyping, and design systems.

• Connect to Business Goals: Explicitly link your design decisions to the company's objectives of driving sales and improving the customer journey.

• Be Prepared for Design Challenges: Practice solving common e-commerce design problems on the spot or within a given timeframe.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, data literacy, and ability to drive business results. The interview process will likely involve practical assessments and discussions focused on real-world e-commerce challenges.

📌 Application Steps

To apply for this operations-critical UX/UI Graphic Designer position:

• Submit your application through the provided link on Workable.

• Curate a compelling portfolio that explicitly showcases your experience in DTC e-commerce, highlighting at least 3-5 projects with a strong emphasis on conversion optimization and Figma execution.

• Tailor your resume to emphasize keywords related to UX/UI design, graphic design, Figma, conversion optimization, DTC e-commerce, and data analysis. Quantify your achievements wherever possible.

• Prepare a concise walkthrough of 1-2 key portfolio projects that you can present confidently, focusing on your process, design decisions, and measurable business impact.

• Research Paired thoroughly: Understand their products, target audience, brand messaging, and any recent marketing initiatives to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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