UX/UI Designer, Pakistan

📍 Job Overview

Job Title: UX/UI Designer

Company: Proto

Location: Lahore, Pakistan

Job Type: Full-Time

Category: UX/UI Design, Product Design

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Remote OK (Pakistan-based only)

🚀 Role Summary

• Drive the design and prototyping of intuitive, accessible, and visually compelling interfaces for Proto's AICX platform, a B2B SaaS AI-based product.

• Translate complex user needs and business goals into user flows, wireframes, mockups, and high-fidelity interactive prototypes.

• Contribute to and maintain a robust design system, ensuring consistency and scalability across the product suite.

• Collaborate closely with product managers, engineers, and customer experience specialists within a fast-paced, global, and remote team environment.

• Advocate for user-centered design principles and stay current with the latest UI/UX trends and technologies.

📝 Enhancement Note: This role is specifically tailored for a UX/UI Designer residing in Pakistan, emphasizing a strong connection between design and technical feasibility for a B2B SaaS AI platform. The remote aspect is restricted to individuals within Pakistan, indicating a need for local talent with global collaboration capabilities.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on user-centric interfaces for the Proto.cx platform, focusing on B2B SaaS AI-based product design, with a preference for experience in chatbot-related products.

• Develop comprehensive user flows, wireframes, mockups, and high-fidelity, interactive prototypes to effectively communicate design concepts and solutions.

• Conduct and collaborate on user research, including usability testing, to gather actionable insights that inform design improvements and product strategy.

• Actively contribute to the development, maintenance, and enforcement of the company's design system for optimal consistency, scalability, and efficiency.

• Foster strong cross-functional collaboration with product management, engineering, and customer experience teams to define requirements, resolve design challenges, and ensure cohesive product delivery.

• Proactively research and integrate the latest UI/UX trends, techniques, and technologies, championing user-centered design within the organization.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, user advocacy, and technical understanding, crucial for a designer working on a complex B2B SaaS platform. The emphasis on design systems and cross-functional collaboration points to a structured design process within Proto.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for mid-level design roles. Equivalent practical experience demonstrating strong design fundamentals will also be considered.

Experience: A minimum of 2-5 years of proven experience as a UX/UI Designer, Product Designer, or in a similar role, with a strong track record of successfully delivering web applications. Experience with B2B or SaaS products is highly advantageous.

Required Skills:

• Portfolio: Must possess a strong, publicly accessible portfolio showcasing design process and outcomes for web applications (URLs on resume/profile are essential for review).

• Design Tools: Advanced proficiency in modern design and prototyping tools, with a specific emphasis on <strong>Figma</strong>.

• User-Centered Design: Deep understanding of user-centered design principles, methodologies, and best practices.

• Design Systems: Proven experience in creating, contributing to, and maintaining design systems for consistency and scalability.

• Front-End Fundamentals: Working knowledge of front-end technologies (<strong>HTML</strong>, <strong>CSS</strong>) to facilitate effective communication with engineering teams and understand technical constraints.

• Visual Design: Excellent visual design skills, with a strong aptitude for typography, color theory, layout, and attention to detail.

• Collaboration & Communication: Superior communication and collaboration skills, with the ability to articulate design rationale and decisions clearly to diverse stakeholders.

• Adaptability: Demonstrated ability to thrive as a self-starter in a remote, fast-paced, and global team environment.

Preferred Skills:

• Experience with AI-based platforms or chatbot-related products.

• Familiarity with user research methodologies beyond usability testing, such as interviews, surveys, and persona development.

• Experience with animation and micro-interactions to enhance user experience.

• Understanding of accessibility standards (e.g., WCAG).

📝 Enhancement Note: The emphasis on a live portfolio with web application examples and specific tool proficiency (Figma) is critical. The requirement for HTML/CSS knowledge, while not a development role, signals that Proto values designers who can bridge the gap with engineering, understanding feasibility and implementation nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live Web Application Examples: Showcase at least one significant project with publicly accessible URLs demonstrating your design process from concept to final implementation for web applications.

• Design Process Documentation: Clearly illustrate your end-to-end design methodology, including user research, ideation, wireframing, prototyping, user testing, and iteration.

• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed by each project and how your design solution effectively resolved it.

• Tool Proficiency Showcase: Demonstrate mastery of core design and prototyping tools, particularly Figma, within your project examples.

Process Documentation:

• Workflow Design: Detail how you approach defining user flows and information architecture for complex applications.

• System Contribution: Provide examples of how you have contributed to or maintained design systems, highlighting their impact on efficiency and consistency.

• Cross-Functional Handoff: Illustrate your process for handing off design assets and specifications to engineering, ensuring clarity and minimizing ambiguity.

• Feedback Integration: Show evidence of how you incorporate user feedback and stakeholder input into design iterations.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary validation of a candidate's skills. The requirement for live URLs and detailed process documentation indicates that Proto seeks designers who can not only create visually appealing interfaces but also demonstrate a structured, problem-solving approach rooted in user needs and technical understanding.

💵 Compensation & Benefits

Salary Range: For a Mid-Level UX/UI Designer with 2-5 years of experience in Lahore, Pakistan, the estimated annual salary range is PKR 1,800,000 - PKR 3,500,000. This range can vary based on the specific depth of experience, the quality of the portfolio, and negotiation.

Benefits:

• Competitive Salary: A salary package commensurate with experience and skills.

• Remote Work Flexibility: Opportunity to work remotely from anywhere within Pakistan.

• Health Coverage: Potential for health insurance or medical allowances.

• Professional Development: Access to learning resources, workshops, and potential for attending industry conferences to enhance skills in UI/UX, AI, and SaaS design.

• Global Team Exposure: Opportunity to work with a diverse, international team, fostering cross-cultural collaboration and learning.

• Product Impact: The chance to work on a cutting-edge AI platform (AICX) and directly influence its user experience and success.

Working Hours: Typically 40 hours per week, with flexibility to accommodate working within a global team's time zones where necessary, while maintaining core business hours relevant to Pakistan.

📝 Enhancement Note: Salary estimates are based on current market research for UX/UI Designers in Lahore, Pakistan, considering the experience level and the specific demands of a remote, B2B SaaS role. Benefits are typical for tech roles in the region, with an emphasis on professional growth and the unique aspects of working on an AI platform.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Artificial Intelligence, B2B SaaS. Proto operates within the dynamic technology sector, focusing on AI-driven solutions for business processes, specifically within the customer experience (CX) domain with its AICX platform.

Company Size: Proto is likely a growing mid-sized to large tech company, indicated by the structured hiring process and the need for established design systems. This size offers a balance between the agility of a startup and the stability and resources of a larger organization.

Founded: While not explicitly stated, Proto's focus on AI and SaaS suggests a relatively modern founding date, likely within the last 5-15 years, positioning it as an innovative player in the tech landscape.

Team Structure:

• The UX/UI Design team is likely integrated within a larger Product department, working closely with Product Managers and Engineering teams.

• Designers will report to a Design Lead or Head of Product, with clear lines of communication for design strategy and execution.

Methodology:

• Data-Driven Design: Decisions are informed by user research, usability testing, and product analytics.

• Agile Development: Design processes are integrated within agile sprints, requiring iterative development and quick adaptation.

• User-Centric Approach: A strong emphasis on understanding and serving the end-user's needs and pain points is fundamental.

• Design System Governance: Rigorous adherence to and contribution to the design system to maintain product coherence and efficiency.

Company Website: proto.io (This is based on the derived domain; the actual company website for Proto.cx might differ but is likely related.)

📝 Enhancement Note: Proto's focus on AI and B2B SaaS implies a culture that values innovation, technical excellence, and a results-oriented approach. The remote, global nature of the team suggests a need for strong asynchronous communication skills and a high degree of autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Level (2-5 years of experience). It signifies a designer who has moved beyond foundational tasks and is expected to contribute independently to significant product features, mentor junior designers (potentially), and actively participate in design strategy discussions.

Reporting Structure: The UX/UI Designer will typically report to a Design Lead or Head of Product. They will work in close conjunction with Product Managers and Software Engineers, forming agile cross-functional teams.

Operations Impact: The UX/UI Designer's work directly impacts the usability, adoption, and retention rates of Proto's AICX platform. By creating intuitive and effective interfaces, they contribute to customer satisfaction, operational efficiency for users, and ultimately, revenue growth and market competitiveness for Proto.

Growth Opportunities:

• Specialization: Deepen expertise in AI/ML interfaces, chatbot design, or complex data visualization within the B2B SaaS context.

• Leadership: Progress to a Senior UX/UI Designer or Lead Designer role, taking on more complex projects, mentoring junior team members, and influencing design vision.

• Skill Expansion: Develop skills in user research leadership, UX strategy, accessibility consulting, or even product management through cross-functional exposure.

• Industry Recognition: Contribute to open-source design systems or speak at industry events, building personal and company brand recognition.

📝 Enhancement Note: The mid-level designation implies a need for demonstrated problem-solving skills and the ability to manage design projects with moderate supervision. Growth opportunities are aligned with typical career paths in UX/UI design within the tech industry, emphasizing specialization, leadership, and continuous skill development.

🌐 Work Environment

Office Type: This is a fully remote position, with the caveat that candidates must be located within Pakistan. This means the primary "office" is the designer's home workspace.

Office Location(s): While the role is remote, the requirement to reside in Pakistan implies a distributed team presence across various cities within the country, with Lahore being a key hub. The company may have a registered office or presence in Pakistan, but day-to-day work is remote.

Workspace Context:

• Remote Collaboration Tools: Expect heavy reliance on digital collaboration platforms like Slack, Zoom, Figma, and project management tools (e.g., Jira, Asana).

• Asynchronous Communication: A significant portion of communication will likely be asynchronous, requiring clear written and visual documentation.

• Global Team Interaction: Opportunities to interact with colleagues across different time zones, fostering a diverse and inclusive work environment.

• Focus on Productivity: The environment is geared towards individual productivity and efficient collaboration, with an emphasis on delivering high-quality design work.

Work Schedule: The standard working hours are expected to be around 40 hours per week. While remote, there will be a need for overlap with core team hours for real-time collaboration, meetings, and urgent discussions, likely aligning with Pakistan Standard Time (PKT).

📝 Enhancement Note: The remote nature necessitates strong self-discipline, effective time management, and proficiency in remote collaboration tools. The global aspect means designers should be comfortable with asynchronous workflows and potential for occasional early morning or late evening calls to sync with international team members.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios for essential qualifications and demonstrated experience.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio projects, discussing design decisions, process, and impact. Be prepared to articulate your role in each project and the rationale behind your choices.

• Technical/Skills Assessment: This may involve a design challenge or a discussion focused on specific design tools (Figma), design systems, or front-end understanding (HTML/CSS).

• Cross-Functional Team Interview: Meet with potential colleagues from Product Management and Engineering to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with a hiring manager or senior leadership to discuss overall fit, career aspirations, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to B2B SaaS AI platforms.

• Highlight Process: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration), the tools used, and the outcomes/impact. Use visuals effectively.

• Showcase Figma Mastery: Demonstrate your proficiency with Figma for wireframing, prototyping, and potentially component creation within a design system.

• Explain Technical Understanding: Be ready to discuss how your designs consider front-end constraints (HTML/CSS) and how you collaborate with engineers.

• Be Ready for Live Demos: Have your portfolio easily accessible online (e.g., personal website, Behance, Dribbble with detailed case studies) and be prepared to share your screen and navigate through projects smoothly.

Challenge Preparation:

• Design Thinking: Refresh your approach to problem-solving, user research, and ideation.

• Figma Practice: Ensure you are comfortable with advanced Figma features for rapid prototyping and design system implementation.

• Scenario-Based Questions: Prepare to answer questions about how you would approach specific design challenges, handle conflicting stakeholder feedback, or contribute to a design system.

• Articulate Rationale: Practice explaining why you made certain design decisions, linking them back to user needs and business goals.

📝 Enhancement Note: The portfolio review is the most critical part of the application. Candidates must be able to not only present polished designs but also articulate the strategic thinking, user research, and collaborative process behind them. The emphasis on live web application examples and Figma proficiency is a strong signal of what Proto prioritizes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design and prototyping tool. Proficiency is non-negotiable. Expect to use it for everything from wireframing and high-fidelity mockups to interactive prototyping and design system component creation.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools (e.g., Adobe XD, Sketch – though less likely if Figma is specified) might be beneficial for context.

• Design System Tools: Figma's component library and styles features will be key for design system management.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Hotjar, or similar platforms used to track user behavior and gather insights from live products.

• Collaboration/Project Management: Tools like Jira, Asana, Trello, or Monday.com for task management, sprint planning, and cross-functional team coordination.

CRM & Automation:

• While not a direct responsibility, understanding how the design impacts CRM functionality or user onboarding within a SaaS context is valuable. Familiarity with how design choices affect user engagement within a CRM or marketing automation context could be a plus.

• Communication Tools: Slack, Microsoft Teams, Zoom for real-time and asynchronous communication.

📝 Enhancement Note: Figma is explicitly called out as a required skill. The other tools listed are standard in a remote, tech-focused environment for collaboration and understanding product performance. Designers are expected to be tech-savvy and adaptable to various digital tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the end-user, driving design decisions from a user-first perspective.

• Innovation: A culture that encourages exploring new technologies and approaches, particularly in the AI and SaaS space, to create cutting-edge solutions.

• Collaboration: Strong emphasis on teamwork, open communication, and mutual respect among cross-functional teams to achieve shared goals.

• Excellence & Detail: A drive for high-quality work, with a keen eye for detail in both design execution and process adherence.

• Adaptability: Embracing change and the fast-paced nature of the tech industry, particularly in a remote and global setting.

Collaboration Style:

• Cross-Functional Integration: Designers are integral members of product teams, working hand-in-hand with PMs and Engineers throughout the product development lifecycle.

• Open Feedback Loops: A culture where constructive feedback is welcomed and given, fostering continuous improvement in both design and collaboration processes.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights within the design team and across departments.

• Remote-First Mindset: Leveraging digital tools and asynchronous communication effectively to maintain strong team cohesion and productivity despite geographical dispersion.

📝 Enhancement Note: The values point to a dynamic, user-focused, and collaborative environment. The emphasis on detail and excellence is critical for a designer working on a complex B2B platform where user experience directly influences business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Complexity: Translating the intricate capabilities of AI into intuitive and understandable user interfaces for a B2B audience requires significant problem-solving and user empathy.

• Balancing User Needs with Technical Feasibility: Effectively navigating the constraints imposed by front-end technologies (HTML/CSS) and the underlying AI architecture while advocating for optimal user experience.

• Maintaining Design Consistency Across a Global Remote Team: Ensuring adherence to the design system and brand guidelines across a distributed team requires strong communication, documentation, and potentially automated checks.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving product requirements, user feedback, and market trends in the competitive AI/SaaS landscape.

Learning & Development Opportunities:

• Specialized AI/UX Training: Opportunities to deepen knowledge in designing for AI-powered products, including areas like explainable AI (XAI) interfaces.

• Advanced Design System Practices: Learning to build and scale sophisticated design systems that support complex product ecosystems.

• User Research Methodologies: Expanding expertise in qualitative and quantitative research techniques to gain deeper user insights.

• Cross-Functional Skill Development: Gaining exposure to product strategy, engineering processes, or customer success to foster a holistic understanding of the product lifecycle.

📝 Enhancement Note: The primary challenges revolve around the complexity of AI, the need for strong technical understanding in a design role, and the demands of a remote, global, and fast-paced work environment. Growth opportunities are geared towards specialization and broadening expertise within the UX/UI domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex feature for a B2B SaaS product. What was the problem, your process, and the outcome?" (Focus on problem framing, user-centricity, and measurable results.)

• "How would you approach designing a new feature for our AICX platform, assuming you have limited information about user needs initially?" (Demonstrate your user research initiation and iterative design process.)

• "Can you walk us through your process for contributing to or maintaining a design system? What are the key benefits and challenges?" (Highlight your understanding of scalability, consistency, and collaboration.)

Company & Culture Questions:

• "What interests you about Proto and our AICX platform specifically?" (Research Proto's mission, product, and recent news. Connect your skills to their AI and B2B SaaS focus.)

• "How do you stay updated with the latest UI/UX trends and technologies, especially in the AI space?" (Showcase your proactivity and passion for continuous learning.)

• "Describe your experience working in a remote, global team environment. What are the key challenges and how do you overcome them?" (Highlight your self-discipline, communication skills, and adaptability.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your journey, and the resolution.

• Visuals First: Use high-quality mockups, wireframes, and prototypes to illustrate your points.

• Quantify Impact: Where possible, use data (e.g., increased conversion, reduced error rates, improved user satisfaction scores) to demonstrate the success of your designs.

• Focus on Process: Be ready to deep-dive into your design process, explaining why you made specific choices at each stage.

• Concise & Clear: Respect the interviewer's time. Be articulate and get to the point efficiently.

📝 Enhancement Note: The interview preparation focuses on demonstrating a strong, user-centered design process, technical understanding relevant to web applications, and the ability to thrive in a remote, collaborative, and fast-paced tech environment. The portfolio is the central piece, so thorough preparation in presenting its contents is paramount.

📌 Application Steps

To apply for this UX/UI Designer position with Proto:

• Submit Your Application: Utilize the provided application link on careers-page.com.

• Optimize Your Resume: Tailor your resume to highlight your experience with B2B SaaS, AI platforms, Figma proficiency, and your understanding of HTML/CSS. Quantify achievements whenever possible.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date, easily navigable, and prominently features live web application examples with clear explanations of your design process, role, and impact. Make sure URLs are clearly indicated on your resume or application.

• Prepare Your Narrative: Be ready to articulate your design process, decision-making rationale, and problem-solving approach during potential portfolio review sessions and interviews.

• Research Proto: Understand Proto's AICX platform, their market, and their company mission to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.