UX/UI Designer mit Product Marketing Fokus (60%-100%)

📍 Job Overview

Job Title: UX/UI Designer mit Product Marketing Fokus (60%-100%) Company: SOBRADO Software AG Location: Zürich, Switzerland Job Type: Full-time Category: Product Design / Product Marketing Operations Date Posted: 2025-11-25 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• This hybrid role is a unique blend of UX/UI Design (approx. 70%) and Product Marketing (approx. 30%), requiring a strategic approach to both user interface development and market communication.
• The position focuses on translating complex requirements into intuitive user flows and clear, functional interfaces, while simultaneously shaping and communicating product value propositions to customers, partners, and the market.
• Success in this role will depend on the ability to drive product adoption and market visibility through exceptional design and compelling messaging, directly impacting brand development and customer engagement strategies.
• The role demands a proactive, hands-on mindset with a strong emphasis on systemic thinking, stakeholder management, and cross-functional collaboration to ensure cohesive product evolution and market impact.

📝 Enhancement Note: The role's dual nature as a "UX/UI Designer mit Product Marketing Fokus" is highly specialized. It suggests a need for someone who can bridge the gap between product development and go-to-market strategy. In operations terms, this translates to an individual who understands how user experience directly influences product adoption and how marketing messaging can be informed by user insights, creating a feedback loop crucial for GTM success.

📈 Primary Responsibilities

• Develop clear, functional, and aesthetically pleasing interfaces using Figma, ensuring a seamless user experience for the Sobrado platform.
• Translate complex technical and business requirements into intuitive user flows and interaction designs, optimizing navigation and task completion.
• Design and maintain the company's design system in close collaboration with frontend development teams to ensure consistency and scalability across all digital touchpoints.
• Create interactive prototypes and mockups, facilitating stakeholder alignment and gathering feedback to iteratively refine designs.
• Support the evolution of the Sobrado brand and its visual identity, contributing to a cohesive and impactful market presence.
• Plan and produce content for the website, customer communications, and marketing campaigns, ensuring clarity, accuracy, and brand alignment.
• Contribute to the development and execution of marketing and communication strategies, aligning product features with market needs and benefits.
• Analyze key communication KPIs to measure campaign effectiveness and derive actionable insights for continuous improvement in messaging and outreach.
• Manage and update the company website in collaboration with external agencies, ensuring content is current, engaging, and SEO-optimized.
• Collaborate closely with Product Management (CPO) and Engineering teams to ensure design solutions meet user needs and business objectives.

📝 Enhancement Note: The responsibilities clearly delineate the UX/UI design tasks (interface development, user flows, design systems, prototyping) and the Product Marketing tasks (brand support, content creation, marketing planning, KPI analysis, website management). The emphasis on Figma, design systems, and close collaboration with Product and Engineering indicates a structured product development process. The marketing portion highlights a need for strategic communication and analytical skills.

🎓 Skills & Qualifications

Education:

• Formal education or equivalent practical experience in UX/UI Design, Interaction Design, Digital Product Design, or a related field.

Experience:

• Minimum of 5 years of hands-on experience in designing digital products, with a preference for experience in SaaS platforms or complex transaction systems.
• Demonstrated experience in translating complex requirements into user-centric designs and intuitive workflows.
• Proven track record in developing and maintaining design systems.
• Experience in content design or corporate communication is considered a significant advantage.

Required Skills:

• UX/UI Design: Deep understanding of user-centered design principles, interaction design, and visual design best practices.
• Figma Proficiency: Expert-level skills in Figma for wireframing, prototyping, UI design, and design system management.
• Design Systems: Experience in creating, documenting, and implementing design systems.
• User Flow Development: Ability to map out and optimize user journeys and interaction sequences.
• Prototyping & Mockups: Skilled in creating high-fidelity prototypes and detailed mockups for stakeholder presentations and user testing.
• Product Marketing Fundamentals: Understanding of product positioning, messaging, and content creation for digital platforms.
• Content Creation: Ability to produce clear, concise, and engaging content for various marketing channels.
• Stakeholder Management: Excellent communication and interpersonal skills to effectively manage expectations and collaborate with diverse teams and stakeholders.
• Language Proficiency: Native or near-native fluency in German (written and spoken) and good command of English.

Preferred Skills:

• Miro: Familiarity with Miro for collaborative design sessions, brainstorming, and user flow mapping.
• Website Management: Experience with Content Management Systems (CMS) or website updates.
• Marketing Analytics: Familiarity with analyzing communication KPIs and deriving actionable insights.
• Corporate Communication: Experience in developing and executing corporate communication strategies.
• SaaS Product Experience: Direct experience designing for Software-as-a-Service platforms.

📝 Enhancement Note: The requirements emphasize a strong UX/UI foundation with Figma expertise, directly linking to efficient design operations. The inclusion of "Product Marketing Fundamentals" and "Content Creation" alongside "SaaS Product Experience" suggests that candidates with a holistic view of product lifecycle and go-to-market are highly valued. The explicit mention of "thinking in systems" and "stakeholder management" points towards a need for operational maturity and collaborative efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A portfolio showcasing at least 2-3 detailed case studies demonstrating your UX/UI design process from problem identification to final solution, including wireframes, user flows, prototypes, and visual designs.
• Design System Examples: Evidence of your work on design systems, including component libraries, style guides, and how you ensured consistency.
• Product Marketing Contributions: Examples illustrating your involvement in product marketing, such as content creation for product launches, website updates, or campaign materials, highlighting the impact of your contributions.
• Problem-Solving & Iteration: Demonstrations of how you approached complex design challenges, iterated based on feedback, and solved user pain points.
• Tool Proficiency: Visual evidence of your expertise in tools like Figma, showcasing sophisticated use of its features for design and collaboration.

Process Documentation:

• Design Process Methodology: Clearly articulate your design process, including user research, ideation, wireframing, prototyping, user testing, and iteration phases.
• Collaboration Workflows: Describe how you collaborate with product managers, engineers, and other stakeholders throughout the design and development lifecycle, emphasizing communication and feedback loops.
• Design System Implementation: Detail your approach to building and maintaining design systems, including version control, documentation, and integration strategies.
• Marketing Content Workflow: Outline your process for planning, creating, reviewing, and deploying marketing content, including how you ensure brand consistency and message effectiveness.

📝 Enhancement Note: For this hybrid role, the portfolio needs to be robust in both UX/UI design and demonstrate tangible contributions to marketing efforts. Applicants should highlight their process for translating user needs into both intuitive interfaces and clear market messaging. The emphasis on design systems and collaboration workflows is crucial for demonstrating operational efficiency and scalability.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Zürich, Switzerland), experience level (5-10 years), and the specialized nature of the role (UX/UI Design + Product Marketing), a competitive gross annual salary range for this position is estimated to be between CHF 100,000 and CHF 130,000. This estimate considers the high cost of living in Zürich and the demand for skilled professionals in both design and marketing.

Benefits:

• Hybrid Work Setup: Up to three days of home office per week, offering flexibility and work-life balance.
• Central Office Location: Office situated in Zürich, just a 5-minute walk from the main train station (HB), providing excellent accessibility.
• Professional Development Support: Individual support for job-related further education, including time off or financial contributions.
• Additional Vacation Weeks: Option to purchase up to two additional vacation weeks, primarily for the off-peak season (October-March).
• Unpaid Sabbatical: Possibility of an unpaid sabbatical of up to 2 months after 5 years of service, promoting long-term employee well-being.
• Modern Company Culture: Flat hierarchies, a young and motivated team, and a collaborative environment.
• Standard Benefits: 5 weeks of annual leave.

Working Hours:

• The role is advertised as 60%-100%, indicating flexibility in working hours. The standard full-time workload implies approximately 40 hours per week, with the possibility to adjust based on the chosen percentage.

📝 Enhancement Note: The salary estimate is based on typical compensation benchmarks for experienced UX/UI Designers and Product Marketing professionals in Zürich, Switzerland, considering the dual responsibility. The provided benefits highlight a strong focus on employee well-being, flexibility, and professional growth, which are attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• SOBRADO Software AG operates within the FinTech and InsurTech sectors, specifically focusing on transaction platforms for the Swiss insurance market. They are a key player in digitizing the tender and quoting processes between brokers and insurers. This industry is characterized by rapid technological adoption, regulatory compliance, and a strong emphasis on efficiency and security.

Company Size:

• "Over 30 specialists" indicates a medium-sized company. This size often offers a balance: large enough to have established processes and resources, but small enough to allow for agility, direct impact, and close-knit team collaboration. For operations professionals, this means potential for broader responsibilities and direct influence on process improvements.

Founded:

• Founded in 2011, Sobrado has over a decade of experience in transforming the Swiss insurance market. This history suggests a company that has navigated industry changes, built a solid foundation, and likely has mature operational processes while still retaining a dynamic, forward-thinking culture characteristic of tech companies.

Team Structure:

• The role involves close collaboration with Product, CPO (Chief Product Officer), and Engineering. This suggests a cross-functional, agile team structure where design and product development are tightly integrated.
• The reporting structure for this role is not explicitly stated but likely falls within a Product or Marketing department, with the CPO being a key point of contact for product-related design decisions.
• Interactions will span across technical development, product strategy, and marketing communications, requiring strong interpersonal and collaboration skills to ensure alignment and efficient workflow.

Methodology:

• Data-Driven Design & Marketing: The role requires analyzing communication KPIs and translating complex requirements into designs, indicating a data-informed approach to both product development and market outreach.
• Agile Development: Collaboration with Engineering and Product teams in a tech company context strongly suggests an agile methodology (e.g., Scrum, Kanban) is in use, focusing on iterative development and continuous improvement.
• Systemic Thinking: The emphasis on "thinking in systems" points towards a methodical approach to design and problem-solving, considering the interconnectedness of components and processes.

Company Website:

• http://www.sobrado.ch

📝 Enhancement Note: The company's focus on a niche but critical part of the Swiss insurance market (transaction platforms) implies a need for deep domain understanding. The "30+ specialists" size suggests an environment where individual contributions are highly visible and can directly influence operational efficiency and product strategy. The blend of design and marketing within one role is a key differentiator, offering unique operational challenges and growth opportunities.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as an experienced individual contributor, likely mid-to-senior level, given the 5-10 year experience requirement and the expectation of independent work and stakeholder management. It's a specialized role that combines two distinct skill sets, offering a unique career path for those who excel at the intersection of product design and go-to-market strategy.

Reporting Structure:

• While not explicitly stated, this role likely reports into a Head of Product, CPO, or potentially a Marketing Manager, depending on the company's internal structure. The close collaboration with Product and Engineering indicates a strong integration into the core product development lifecycle.

Operations Impact:

• The role has a dual impact:
  • Product Operations: By creating intuitive and functional interfaces, the designer directly influences user adoption, satisfaction, and efficiency, thereby reducing support overhead and improving the overall product experience. Maintaining the design system ensures scalability and consistency, crucial for efficient product development.
  • Go-to-Market (GTM) Operations: Through product marketing responsibilities, the individual shapes how the product is perceived and communicated, directly impacting lead generation, customer acquisition, and market penetration. Analyzing marketing KPIs provides data for optimizing GTM strategies.

Growth Opportunities:

• Specialization Deepening: The opportunity to become a Subject Matter Expert in both UX/UI design for complex platforms and product marketing within the Swiss insurance tech sector.
• Leadership Potential: With proven success, there's potential to lead design initiatives, mentor junior designers, or take on more strategic product marketing responsibilities, potentially moving towards roles like Senior Product Designer, Product Marketing Lead, or even Product Manager.
• Skill Expansion: The hybrid nature allows for continuous learning in both design and marketing disciplines, broadening the candidate's professional toolkit and making them highly versatile.
• Cross-Functional Influence: The ability to influence both product development and marketing strategy offers a unique platform for career advancement by demonstrating broad business impact.

📝 Enhancement Note: The dual nature of this role presents a significant growth opportunity for individuals looking to develop a unique profile that bridges product development and market strategy. This is particularly valuable in operations, where the alignment between product features and market perception is critical for revenue generation and customer success. The company's size also suggests that individuals can gain broad exposure and potentially influence strategic direction.

🌐 Work Environment

Office Type:

• The company operates with a hybrid work setup, allowing for up to three days of remote work per week. This suggests a modern, flexible work environment that trusts its employees to manage their time effectively. The office space in Zürich is described as modern and centrally located.

Office Location(s):

• The primary office is located in Zürich, Switzerland, conveniently situated just a 5-minute walk from the main train station (HB). This central location offers excellent public transportation links and access to amenities.

Workspace Context:

• Collaborative Environment: The emphasis on working closely with Product, CPO, and Engineering, along with a "young and motivated team" and "flat hierarchies," points to a collaborative and open workspace culture.
• Tools & Technology: The role explicitly mentions Figma and Miro, indicating a tech-forward environment with contemporary design and collaboration tools. Access to necessary software and hardware for both design and marketing tasks is implied.
• Team Interaction: The hybrid model means that in-office days are likely dedicated to team meetings, collaborative workshops, brainstorming sessions, and direct interaction with colleagues, fostering a strong team dynamic.

Work Schedule:

• The role is offered at 60%-100%, allowing for flexibility in the weekly working hours. A full-time commitment (100%) would typically equate to around 40 hours per week. The hybrid setup further enhances flexibility, enabling employees to balance office work with remote tasks.

📝 Enhancement Note: The hybrid work model and central Zürich location are significant advantages. For operations roles, the ability to work effectively both remotely and from a well-connected office is crucial for maintaining productivity, facilitating collaboration, and ensuring access to necessary resources. The collaborative culture is beneficial for operations professionals who rely on cross-functional input and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio, focusing on the blend of UX/UI design and product marketing skills, with a particular emphasis on Figma proficiency and relevant product experience.
• First Interview (Hiring Manager/Team Lead): A discussion to assess your experience, understanding of the role's dual responsibilities, and cultural fit. Be prepared to talk about your design process, your approach to product marketing, and how you handle stakeholder management.
• Design/Marketing Challenge: It's highly probable that you will be asked to complete a take-home assignment or a live design exercise. This could involve designing a user flow for a specific feature, creating marketing content for a new product aspect, or updating website copy. The challenge will likely assess your problem-solving skills, design thinking, and communication abilities.
• Stakeholder/Team Interviews: Interviews with members of the Product, Engineering, or Marketing teams to evaluate your collaborative style, technical understanding, and ability to integrate into the existing team structure.
• Final Interview: Potentially with a senior leader (e.g., CPO or CEO) to discuss your overall fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Highlight the Dual Nature: Clearly showcase projects that demonstrate both your UX/UI design expertise (process, tools, outcomes) and your product marketing contributions (content, strategy, impact).
• Structure Your Case Studies: For each case study, detail the problem, your role, the process you followed (research, ideation, design, testing), the tools used (especially Figma), the solutions implemented, and the measurable outcomes or impact.
• Quantify Your Impact: Where possible, use metrics to demonstrate the success of your designs or marketing efforts (e.g., improved conversion rates, reduced user errors, increased engagement).
• Showcase Design System Work: If you have experience with design systems, provide examples of components, guidelines, and how you ensured consistency.
• Tailor to Sobrado: Research Sobrado's current platform and marketing. If possible, subtly tailor your examples or explanations to align with their industry and challenges.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Sobrado's platform and its target audience (Swiss brokers and insurers).
• Practice Design Thinking: Be ready to articulate your approach to problem-solving, user research, and iterative design.
• Content Strategy: If the challenge involves marketing, think about target audiences, key messaging, and appropriate channels.
• Time Management: For any take-home challenge, plan your time effectively to deliver a high-quality submission.
• Presentation Skills: Be prepared to present your work clearly and concisely, explaining your rationale and answering questions.

📝 Enhancement Note: The interview process for this hybrid role will likely be rigorous, assessing both technical design skills and strategic marketing acumen. A well-curated portfolio that explicitly demonstrates the candidate's ability to excel in both areas is paramount. The "thinking in systems" mindset mentioned in the requirements should be evident in both the portfolio and during the interview process, showcasing how the candidate approaches integrated design and marketing challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, wireframing, prototyping, and design system management. Proficiency is essential.
• Miro: Likely used for collaborative brainstorming, user flow mapping, and workshop facilitation.
• Design System Management Tools: While Figma is central, there might be complementary tools or processes for managing component libraries and documentation.

Analytics & Reporting:

• Website Analytics Tools: Potentially Google Analytics or similar for website performance tracking.
• Marketing Analytics Platforms: Tools for analyzing communication KPIs, campaign performance, and market engagement. Specific platforms are not mentioned but would be expected for the product marketing aspect.
• BI Tools: Potentially used for broader business and product performance analysis, though less directly tied to this role's core tasks.

CRM & Automation:

• CRM System: While not explicitly stated, a CRM is often used by marketing teams to manage leads and customer interactions. Understanding how design and marketing content integrate with CRM data would be beneficial.
• Marketing Automation Tools: May be used for campaign execution and lead nurturing, requiring an understanding of how content and design fit into automated workflows.
• Project Management Tools: Tools like Jira, Asana, or Trello are common in agile environments for task tracking and workflow management.

📝 Enhancement Note: The explicit mention of Figma and Miro highlights the essential design tools. For the product marketing side, the expectation is for proficiency in standard analytics and content management tools. Candidates should be prepared to discuss how they integrate design outputs into platforms that support marketing automation and CRM, demonstrating an understanding of the end-to-end GTM operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Pragmatism: The description emphasizes a "hands-on, pragmatic, solution-oriented" mindset, suggesting that efficiency and practical application of skills are highly valued. This extends to how processes are designed and executed.
• Systemic Thinking: The value placed on "thinking in systems – not just in screens" indicates a preference for holistic problem-solving and understanding how individual components contribute to the larger whole. This is crucial for robust operations.
• Clarity & Communication: Being "communicative, clear, empathetic" highlights the importance of effective communication, both in design delivery and stakeholder interactions.
• Data-Driven Approach: The responsibility to "analyze communication KPIs and derive measures" underscores a commitment to data-informed decision-making and measuring the impact of work.
• Collaboration & Ownership: The role requires working closely with multiple teams, implying a collaborative culture where taking ownership of tasks and outcomes is encouraged.

Collaboration Style:

• Cross-functional Integration: The role is designed to be a bridge between Product, Engineering, and Marketing, requiring seamless collaboration and communication across these departments.
• Process Review & Feedback: The iterative nature of design and marketing suggests a culture that embraces feedback, reviews processes, and continuously seeks improvement.
• Knowledge Sharing: Working in a tech environment with a "young and motivated team" often fosters an environment where knowledge sharing and mutual learning are common.

📝 Enhancement Note: The company culture values a blend of technical proficiency in design and strategic thinking in marketing, underpinned by practical execution and strong communication. For operations professionals, this means an environment that appreciates efficiency, data-driven insights, and proactive collaboration to drive product and market success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Responsibilities: Effectively managing time and delivering high-quality work across both UX/UI design and product marketing can be a significant challenge.
• Bridging Disciplines: Translating technical design outcomes into compelling market messages and vice versa requires strong analytical and communication skills.
• Design System Evolution: Keeping a design system up-to-date and ensuring its adoption across a growing product suite and team requires ongoing effort and advocacy.
• Market Dynamics: Staying abreast of changes in the Swiss insurance market and adapting product messaging and design accordingly.
• Cross-functional Alignment: Ensuring consistent vision and execution between design, product development, and marketing efforts.

Learning & Development Opportunities:

• Deepen Specialization: Gain in-depth expertise in FinTech/InsurTech UX/UI design and product marketing strategies.
• Leadership Development: Potential to grow into a senior or lead role, mentoring junior team members or taking on more strategic product ownership.
• Expand Skillset: Continuously learn and apply new design techniques, marketing strategies, and analytics tools.
• Industry Exposure: Become an expert in the specific operational and market nuances of the Swiss insurance sector.
• Cross-functional Impact: Develop a broad understanding of how design and marketing operations influence the entire product lifecycle and business outcomes.

📝 Enhancement Note: This role presents a unique opportunity to tackle the operational challenges of integrating product design with go-to-market strategy. The growth path is clear for those who can master this integration, becoming invaluable assets in driving both user adoption and market penetration.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating complex user requirements into intuitive interfaces and user flows." (Focus on your design methodology, research, prototyping, and iteration steps.)
• "How do you approach the balance between user needs, business goals, and technical constraints in your design work?" (Demonstrate your problem-solving and prioritization skills.)
• "Walk me through a product marketing initiative you led or significantly contributed to. What was the objective, your role, the strategy, and the outcome?" (Highlight your content creation, communication planning, and analytical skills.)
• "How do you ensure consistency and scalability in digital products, particularly when working with a design system?" (Discuss your experience with design systems, documentation, and collaboration with developers.)
• "Given our platform targets Swiss brokers and insurers, how would you approach tailoring product messaging and design for this specific audience?" (Showcase your understanding of target markets and communication strategy.)

Company & Culture Questions:

• "What interests you about Sobrado and our mission in the Swiss insurance market?" (Research Sobrado's values, products, and recent news.)
• "How do you see your UX/UI design skills complementing your product marketing contributions in this role?" (Articulate the synergy and your unique value proposition.)
• "Describe your experience working in a hybrid environment and collaborating with remote and in-office team members." (Highlight your adaptability and communication strategies.)
• "How do you handle constructive criticism or feedback on your designs or marketing materials?" (Emphasize your openness to feedback and iterative improvement.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your journey to the solution, and the impact.
• Show, Don't Just Tell: Visually present your wireframes, mockups, prototypes, and any marketing collateral you created.
• Explain Your "Why": For every design decision or marketing choice, explain the rationale behind it, referencing user research, business objectives, or market insights.
• Highlight Collaboration: Mention how you worked with stakeholders (Product, Engineering, Marketing) and incorporated their input.
• Quantify Results: If possible, use data to demonstrate the impact of your work. For marketing, this could be engagement rates; for design, it could be user satisfaction or task completion times.
• Address the Dual Role: Ensure your presentation clearly showcases your capabilities in both UX/UI design and product marketing.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of both design operations and marketing operations. Candidates should be ready to articulate how their work contributes to tangible business outcomes, such as improved user experience, increased product adoption, and effective market communication. The ability to "think in systems" should be a recurring theme in their responses.

📌 Application Steps

To apply for this operations position:

• Submit your application through the JOIN platform.
• Portfolio Customization: Tailor your portfolio to prominently feature projects that showcase both your UX/UI design process (Figma, user flows, prototypes) and your product marketing contributions (content creation, campaign examples). Select case studies that best demonstrate your problem-solving skills and impact.
• Resume Optimization: Ensure your resume clearly highlights your experience in UX/UI design, product marketing, and your proficiency with relevant tools like Figma. Use keywords from the job description and quantify your achievements with metrics where possible.
• Interview Preparation: Practice articulating your design process and marketing strategies. Be ready to discuss how you approach challenges, collaborate with teams, and contribute to a hybrid work environment. Prepare to present your portfolio effectively.
• Company Research: Thoroughly research SOBRADO Software AG, their platform, target market, and company culture. Understand their mission and how your skills in design and marketing operations can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.