UX/UI Designer for a Marketing Company (US-Based/Remote)

📍 Job Overview

Job Title: UX/UI Designer
Company: Paired (Client: Global Life Science Digital Marketing Experts)
Location: Colombia
Job Type: FULL_TIME
Category: Operations - Marketing Operations / GTM Operations (with a strong UX/UI focus)
Date Posted: January 07, 2026
Experience Level: Mid-Level to Senior (4+ years)
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing and optimizing user-centered website experiences, with a strong emphasis on conversion optimization for marketing campaigns and eCommerce platforms.
• The UX/UI Designer will translate business objectives and marketing strategies into effective digital solutions that support lead generation and revenue growth.
• Collaboration with marketing strategists, developers, and project managers is key to ensuring the feasibility and alignment of designs with project goals.
• This position requires a blend of creative design skills, technical understanding (HTML, CSS, JavaScript), and a data-driven approach to optimize existing digital assets.

📝 Enhancement Note: While the title is "UX/UI Designer," the responsibilities and context provided clearly place this role within a Go-To-Market (GTM) or Marketing Operations function, specifically focused on the digital touchpoints that drive lead generation and customer acquisition. The emphasis on conversion optimization, landing pages, and eCommerce platforms aligns directly with GTM operational goals.

📈 Primary Responsibilities

• Design and optimize user-centered website experiences, including corporate websites, landing pages, and eCommerce platforms, with a strong focus on usability, conversion rates, and visual consistency.
• Translate marketing strategies, business objectives, and user needs into effective UX/UI solutions that directly support lead generation and revenue growth initiatives.
• Create detailed wireframes, intuitive user flows, interactive prototypes, and high-fidelity visual designs, primarily utilizing Figma.
• Collaborate closely with marketing strategists, content creators, developers, and project managers to ensure designs are technically feasible, scalable, brand-aligned, and meet strategic project goals.
• Apply UX best practices, usability principles, and web accessibility standards (e.g., WCAG) across all digital assets to enhance user experience and reach.
• Design conversion-focused landing pages tailored for B2B marketing campaigns, with a strategic approach to lead capture and funnel optimization.
• Leverage knowledge of HTML, CSS, and JavaScript to effectively communicate design requirements to developers and ensure accurate implementation, facilitating a smooth handoff.
• Maintain and evolve design systems, style guides, and UI component libraries to ensure consistent branding and a cohesive user experience across all digital properties.
• Participate actively in design reviews, providing and receiving constructive feedback to elevate the overall quality and effectiveness of design solutions.
• Analyze performance data, user behavior metrics, and feedback to identify areas for improvement and optimize existing websites and landing pages for better engagement and conversion.
• Support website builds and updates by working with Content Management System (CMS) tools and page builders, with a specific mention of HubSpot as a desirable skill.
• Ensure a high level of attention to detail and rigorous quality control throughout the design and implementation process for all deliverables.

📝 Enhancement Note: The responsibilities emphasize a direct link between design efforts and marketing/revenue outcomes, highlighting skills critical for operations professionals focused on the digital customer journey.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Digital Marketing, or a related field is often preferred in such roles, demonstrating foundational knowledge. Experience: Minimum of 4 years of dedicated UX/UI design experience, with a proven track record of delivering successful web-based design solutions. Experience within an agency setting, particularly a marketing or web development agency, is highly valued.

Required Skills:

• Proven UX/UI design experience with a strong portfolio showcasing web-based projects (corporate websites, landing pages, eCommerce).
• Solid understanding of user-centered design principles, usability heuristics, and conversion rate optimization (CRO) strategies.
• Proficiency in creating wireframes, user flows, interactive prototypes, and high-fidelity mockups.
• Expertise in Figma for design creation, prototyping, and collaboration.
• Foundational knowledge of HTML, CSS, and JavaScript to inform design decisions and facilitate developer collaboration.
• Strong visual design skills, including layout, typography, color theory, and a keen eye for detail.
• Experience working collaboratively within cross-functional teams (marketing, development, project management).
• Ability to maintain and contribute to design systems and style guides.

Preferred Skills:

• Experience with HubSpot's page builder and marketing platform.
• Prior experience designing for B2B marketing campaigns and lead generation funnels.
• Familiarity with web analytics tools (e.g., Google Analytics) for performance analysis and optimization.
• Understanding of SEO best practices as they relate to website design and content.
• Experience with A/B testing methodologies for landing pages and website elements.
• Knowledge of web accessibility standards (e.g., WCAG).

📝 Enhancement Note: The requirements blend core UX/UI skills with marketing operations needs, emphasizing the strategic application of design for business outcomes. The preference for HubSpot and B2B experience indicates a need for candidates who understand the marketing technology landscape and B2B sales cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 4 years of relevant UX/UI design work with a strong emphasis on web-based projects.
• Portfolio projects should demonstrate a clear understanding of user-centered design processes, from initial research and wireframing through to final visual design and implementation.
• Specific case studies highlighting successful website redesigns, landing page optimization projects, or eCommerce platform designs that led to measurable improvements in usability, conversion rates, or user engagement are crucial.
• Examples of work that illustrate collaboration with marketing teams and the translation of marketing objectives into design solutions are highly desirable.
• The portfolio should clearly articulate the problem, the design process, the solutions implemented, and the impact/results achieved, ideally with quantifiable metrics.

Process Documentation:

• Demonstrations of how the candidate approaches user research, information architecture, and usability testing in their design process.
• Examples of creating and maintaining design systems, style guides, or UI component libraries to ensure consistency and scalability.
• Documentation or case studies illustrating the optimization of existing digital assets based on data analysis, user feedback, or A/B testing results.
• Evidence of working with developers to ensure accurate design implementation, potentially including code snippets or explanations of design-to-development handoff processes.

📝 Enhancement Note: For this role, the portfolio is the primary tool for assessing a candidate's ability to deliver tangible results in a marketing operations context. It needs to go beyond aesthetics to demonstrate strategic thinking, problem-solving, and impact on business goals.

💵 Compensation & Benefits

Salary Range: Given the role's requirements (4+ years experience, specialized skills, remote, US-based client focus), and considering the cost of living and market rates for UX/UI Designers with marketing experience in Colombia, a competitive salary range in USD would typically fall between $35,000 - $60,000 USD annually.

Methodology: This estimate is based on research into UX/UI designer salaries in Colombia, adjusted upwards due to the US-based client and the specialized nature of the role (marketing conversion focus). It also accounts for the "fully remote" aspect, which can offer flexibility in compensation bands. The range accounts for variations in experience within the 4+ year bracket and the depth of HubSpot/B2B experience.

Benefits:

• Competitive salary in USD, paid remotely.
• Fully Remote Position: Offers flexibility and work-life balance.
• Opportunity to work with a global team and diverse clients in the life science digital marketing sector.
• Potential for professional growth and development within a specialized agency environment.
• Exposure to cutting-edge digital marketing strategies and technologies.

Working Hours:

• Standard full-time commitment, typically around 40 hours per week.
• Flexibility may be offered within reasonable working hours to accommodate different time zones, as long as core collaboration hours are met.

📝 Enhancement Note: The salary is estimated based on industry benchmarks for UX/UI designers in Colombia, adjusted for the US client and specialized skill set. Benefits are inferred from typical remote roles and the company's description.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the Digital Marketing and Life Sciences sectors, specifically focusing on digital marketing expertise for life science companies. Paired, as the staffing agency, operates in the Staffing & Recruiting industry, connecting talent with companies globally. Company Size: Paired is a global staffing agency that connects individuals with companies. The client company is described as a "global team of life science digital marketing experts." This suggests a mid-sized to large client with a distributed, international workforce. Founded: Information on founding dates for both Paired and the specific client is not provided.

Team Structure:

• The UX/UI Designer will likely be part of a broader marketing or digital team within the client company.
• This team will include marketing strategists, content creators, developers, and project managers.
• Collaboration will be cross-functional, involving individuals from different disciplines and potentially different geographic locations.
• Reporting is expected to be to a Marketing Lead, Design Manager, or Project Manager.

Methodology:

• Data-driven decision-making is implied through the focus on performance data and user behavior analysis for optimization.
• User-centered design is a core methodology, ensuring that user needs and usability are prioritized.
• Agile or iterative design processes are likely employed, given the collaboration with developers and the need for ongoing optimization.
• A strong emphasis on conversion optimization and lead generation suggests a performance-marketing-oriented approach.

Company Website: https://paired.com/

📝 Enhancement Note: The context suggests a dynamic, globally distributed team environment focused on delivering measurable results in a specialized industry. Candidates should be comfortable with remote collaboration and a focus on performance metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level to senior UX/UI Designer capacity, requiring at least 4 years of experience. It’s a specialized role within a marketing context, focusing on digital asset creation and optimization that directly impacts lead generation and revenue. Reporting Structure: The designer will likely report to a Marketing Manager, Head of Digital, or a Senior Project Manager within the client's organization. They will collaborate closely with developers and other marketing specialists. Operations Impact: This role has a direct impact on the client's revenue and lead generation efforts by designing and optimizing digital touchpoints. Effective UX/UI design on websites, landing pages, and eCommerce platforms directly influences conversion rates, customer acquisition costs, and the overall efficiency of marketing campaigns.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused UX/UI design for B2B and eCommerce, potentially becoming a subject matter expert.
• HubSpot Proficiency: Develop advanced skills in HubSpot's page builder and marketing automation capabilities, increasing value in a marketing operations context.
• Leadership Potential: As experience grows, opportunities may arise to lead design initiatives, mentor junior designers, or transition into a Design Lead or Digital Strategy role within the client organization.
• Cross-functional Expertise: Gain deeper understanding of marketing strategy, SEO, and content creation, enabling a more holistic approach to digital product development.
• Agency Experience: If the client operates like an agency, there could be opportunities to manage client relationships and project scopes.

📝 Enhancement Note: The growth path leans towards specialization within digital marketing operations and UX/UI, with potential for leadership in design or digital strategy roles focused on performance.

🌐 Work Environment

Office Type: Fully Remote. This means the designer will work from their own home office or a co-working space, without a central physical office for the role itself. Office Location(s): The role is based in Colombia, but the client is US-based and operates globally. This implies a distributed international team. Workspace Context:

• The work environment is characterized by remote collaboration, requiring strong self-discipline and communication skills.
• Access to necessary design software (Figma) and potentially CMS platforms will be essential.
• The team likely utilizes digital collaboration tools for project management, communication, and file sharing.
• Opportunities for interaction will primarily be through virtual meetings, chat platforms, and shared project boards.

Work Schedule:

• Full-time, approximately 40 hours per week.
• While remote, adherence to core working hours for team collaboration and client meetings is expected. Flexibility might be offered, but responsiveness during business hours relevant to the client (likely US Eastern Time or similar) will be important.

📝 Enhancement Note: The remote nature of this role emphasizes the need for strong autonomous work habits, excellent digital communication, and comfort with virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and design skills.
• Technical Interview: Likely with a hiring manager or senior designer to discuss your UX/UI process, design philosophy, and technical skills (Figma, HTML/CSS/JS knowledge). Expect questions about how you approach design challenges and optimize for conversion.
• Portfolio Presentation: A dedicated session where you present selected case studies from your portfolio, explaining your process, decisions, and the impact of your work. This is where you'll demonstrate your understanding of user-centered design and conversion optimization.
• Collaboration/Team Fit Interview: Discussions with potential team members (e.g., marketing strategists, developers) to assess your collaboration style, communication skills, and cultural fit within the team.
• Final Interview: Potentially with a higher-level manager or stakeholder to discuss alignment with company goals and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in web design, landing page optimization, and conversion focus. Prioritize projects with measurable results.
• Tell a Story: For each case study, clearly articulate the problem statement, your role, the design process (research, ideation, iteration), the solutions you implemented, and the quantifiable outcomes (e.g., increased conversion rates, improved user engagement, reduced bounce rates).
• Highlight Process: Don't just show final designs. Explain your thought process, the tools you used (especially Figma), and how you incorporated user feedback or data.
• Demonstrate Technical Understanding: Be prepared to discuss how your designs translate to HTML, CSS, and JavaScript, and how you collaborate with developers.
• Address B2B/eCommerce: If possible, include examples relevant to B2B marketing campaigns or eCommerce platforms to align with the client's focus.
• Be Prepared for Figma: Have your Figma files ready for potential live screen-sharing or detailed walkthroughs.

Challenge Preparation:

• Be ready for a potential design exercise or a take-home challenge that simulates real-world tasks, such as designing a landing page for a specific campaign or optimizing an existing user flow.
• Focus on demonstrating your problem-solving approach, ability to work within constraints, and how you would apply user-centered and conversion-focused principles.
• Practice articulating your design decisions clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The interview process will heavily rely on the candidate's ability to demonstrate practical application of UX/UI principles to drive marketing and revenue outcomes, with a strong emphasis on portfolio presentation and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity visual design. Proficiency is a key requirement.
• HTML, CSS, JavaScript: Foundational knowledge required for effective design-to-development handoff and understanding implementation possibilities.

Analytics & Reporting:

• Google Analytics (or similar): While not explicitly required, familiarity with web analytics tools is highly beneficial for understanding user behavior and performance data to inform design optimizations.
• Heatmapping/User Session Tools (e.g., Hotjar, Crazy Egg): Useful for visualizing user interactions and identifying usability issues.

CRM & Automation:

• HubSpot: A preferred skill, indicating experience with their page builder, marketing automation, and CRM functionalities. Understanding how design integrates with these platforms is valuable.
• Other CMS Platforms: Experience with various Content Management Systems (CMS) and page builders beyond HubSpot is beneficial.

📝 Enhancement Note: The core technical requirements revolve around Figma and front-end web technologies, with HubSpot being a significant plus for this specific marketing operations-oriented role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value driving all design decisions, ensuring the end-user experience is paramount.
• Data-Driven Decision Making: Utilizing analytics and performance metrics to inform design choices and measure success.
• Collaboration: Working effectively with marketing strategists, developers, and project managers to achieve shared goals.
• Efficiency & Optimization: Continuously seeking ways to improve user flows, conversion rates, and overall digital asset performance.
• Brand Consistency: Maintaining a cohesive and professional brand identity across all digital touchpoints.
• Attention to Detail: Ensuring high quality and accuracy in all design deliverables.

Collaboration Style:

• Cross-functional Integration: Actively participating in discussions with marketing and development teams to ensure designs are aligned with business objectives and technical feasibility.
• Constructive Feedback Exchange: Openness to providing and receiving feedback during design reviews to collectively improve outcomes.
• Agile & Iterative: Embracing a process of continuous improvement and adaptation based on testing and performance data.
• Clear Communication: Maintaining transparent and effective communication through virtual channels (chat, video calls, project management tools).

📝 Enhancement Note: The culture likely values a blend of creative problem-solving and analytical rigor, with a strong emphasis on teamwork and achieving measurable business results through digital design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating marketing objectives into user-friendly designs that also drive conversions.
• Remote Collaboration Dynamics: Navigating communication and collaboration across different time zones and cultural backgrounds within a fully remote team.
• Keeping Pace with Digital Trends: Staying updated with evolving UX/UI best practices, design tools, and digital marketing technologies.
• Translating Data into Actionable Design: Effectively interpreting performance metrics and user feedback to make impactful design improvements.
• Ensuring Technical Feasibility: Designing solutions that are practical for developers to implement within project timelines and budgets.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to refine skills in areas like user research methodologies, accessibility design, and advanced prototyping.
• Marketing Technology Specialization: Deepen knowledge of marketing automation platforms like HubSpot and their integration with design.
• Conversion Rate Optimization (CRO): Develop expertise in A/B testing, funnel analysis, and CRO strategies specific to digital marketing.
• Industry Trends: Access to industry insights and best practices within the life science digital marketing sector.
• Portfolio Expansion: Building a robust portfolio with successful projects that demonstrate significant business impact.

📝 Enhancement Note: This role offers a clear path for growth by tackling complex design challenges that directly impact business performance and by specializing in the intersection of UX/UI, digital marketing, and potentially marketing technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key design elements?"
• "How do you approach balancing user needs with strict marketing campaign objectives and lead generation targets?"
• "Walk me through your process for creating a design system or style guide. How do you ensure consistency across multiple digital assets?"
• "How do you use data (e.g., analytics, user feedback) to inform your UX/UI design decisions for websites and landing pages?"
• "Describe a challenging collaboration experience with developers or marketing strategists. How did you resolve it?"

Company & Culture Questions:

• "What interests you about working for a global staffing agency like Paired and its client in the life science digital marketing space?"
• "How do you approach working in a fully remote, international team environment?"
• "Based on your understanding of our client's focus, how would you ensure your designs align with their brand and marketing goals?"
• "What are your expectations regarding collaboration and feedback within a design team?"

Portfolio Presentation Strategy:

• Focus on Impact: For each presented project, emphasize the business problem, your strategic approach, the design solution, and the quantifiable results (e.g., conversion lift, engagement increase).
• Showcase Process: Detail your steps from initial concept to final execution, highlighting your use of Figma, user research, and iteration.
• Technical Integration: Be prepared to discuss how your designs translate to code and how you collaborate with developers, referencing your HTML/CSS/JavaScript knowledge.
• Conversion Optimization: Clearly articulate how your design choices were aimed at improving user journeys for lead generation and sales.
• Conciseness: Practice presenting your case studies within a set timeframe to respect the interviewers' time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also a strategic, business-oriented mindset, with a strong emphasis on conversion optimization and effective remote collaboration.

📌 Application Steps

To apply for this operations-focused UX/UI Designer position:

• Submit your application through the provided application link on Workable.
• Tailor Your Resume: Highlight keywords such as UX/UI Design, Figma, HTML, CSS, JavaScript, Conversion Optimization, Landing Page Design, B2B Campaigns, User-Centered Design, and any experience with HubSpot or similar marketing platforms. Quantify your achievements with metrics where possible.
• Curate Your Portfolio: Select and refine 3-5 of your most relevant projects that showcase your web design, landing page, and conversion optimization skills. Ensure each case study clearly outlines the problem, your process, your solution, and the measurable results.
• Prepare for a Design Challenge: Be ready for a potential take-home assignment or a live design exercise that tests your problem-solving abilities and application of UX/UI principles in a marketing context.
• Research the Client: Understand the life science industry and digital marketing trends within it. Familiarize yourself with Paired's mission and how they connect talent with companies.
• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clarity, conciseness, and highlighting business impact. Be prepared to discuss your design philosophy and collaboration style.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---